Afleveringen
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Social media marketing is evolving, and so should your strategy. The old rule of posting 3 educational posts for every 1 promotional post is outdated. With increased competition, shorter attention spans, and more skeptical consumers, the new standard is **8 value-driven posts before 1 promotional post.
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Zijn er afleveringen die ontbreken?
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The rise of AI is transforming industries, automating jobs, and reshaping the economy. But what does this mean for your aesthetics clinic? If AI reduces your patients' disposable income, will it affect their spending on facial aesthetics? More importantly, how can you prepare to ensure your business not only survives but thrives?
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The U.S. presidential election might seem like an unlikely source of marketing wisdom for your aesthetics clinic, but history tells a different story.
Regardless of politics, the winning candidate is often the one who masters the dominant media of their time. The same principle applies to your marketing strategy—whoever adapts first and does it well gains a massive advantage.
Let's break down the lessons from past elections and see how they apply to growing your clinic's brand and patient base.
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- **Introduction**
- How aesthetics is evolving rapidly.
- **Top Emerging Trends**
- Exosome therapy, skin boosters, regenerative aesthetics.
- **AI & Technology in Aesthetics**
- Virtual consultations, AI-powered treatment planning.
- **Patient Preferences Are Changing**
- Less invasive treatments, natural-looking results.
- **Future Business Models**
- Membership-based aesthetics & subscription plans.
- **Final Takeaway**
- Adapt now to stay ahead in the industry.
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- **Introduction**
- Why boundaries are crucial in aesthetics.
- **Recognizing Red Flags in Patients**
- Unrealistic expectations, price haggling, obsessive behaviours.
- **How to Say No with Confidence**
- Phrasing & psychology behind declining treatment.
- **Setting Professional Boundaries**
- Avoiding unnecessary emotional investment.
- **When to Fire a Patient**
- Recognizing when a patient isn’t worth the stress.
- **Final Takeaway**
- Your peace of mind is worth more than one difficult patient.
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- **Introduction**
- Why most people search for Botox & fillers online first.
- **SEO Basics for Aesthetic Clinics**
- Optimizing your website for Google.
- **How to Rank Higher in Local Searches**
- Google My Business, patient reviews, and backlinks.
- **Blogging & Content Marketing**
- Creating educational content that drives traffic.
- **Ads vs. Organic SEO: Which Works Best?**
- Paid search strategies & common pitfalls.
- **Final Takeaway**
- SEO takes time, but it’s worth the investment.
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- **Introduction**
- Why managing complications is crucial for credibility.
- **Common Aesthetic Complications**
- Bruising, asymmetry, allergic reactions.
- **How to Handle an Unhappy Patient**
- Steps to de-escalate and find solutions.
- **When to Offer a Refund or Corrective Treatment**
- Legal and ethical considerations.
- **Damage Control: Protecting Your Reputation**
- Managing negative reviews professionally.
- **Final Takeaway**
- Complications are inevitable, but your response defines your business.
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- **Introduction**
- Why retaining clients is more profitable than finding new ones.
- **The Power of Follow-Ups**
- How and when to check in after treatments.
- **VIP Loyalty Programs**
- Creating an incentive structure for repeat bookings.
- **Enhancing the Patient Experience**
- Personal touches that make a difference.
- **Handling Common Retention Challenges**
- What to do when clients don’t return.
- **Final Takeaway**
- Retention = Relationship-building.
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- **Introduction**
- Why social media is non-negotiable.
- **Best Platforms for Aesthetic Clinics**
- Instagram, TikTok, Facebook – which one works best?
- **Content Strategy That Converts**
- Before & afters, educational posts, patient testimonials.
- **How to Build Trust Online**
- Showing authenticity and expertise.
- Handling negative comments professionally.
- **Social Media Ads vs. Organic Growth**
- How to start paid campaigns without overspending.
- **Final Takeaway**
- Small, consistent efforts lead to big results.
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- **Introduction**
- Why pricing is crucial for business success.
- **Understanding Treatment Costs**
- Product costs, time investment, expertise level.
- **Psychology of Pricing**
- Perceived value & premium pricing strategies.
- Discounts & loyalty programs – should you use them?
- **Competitive Pricing vs. Value-Based Pricing**
- Why underpricing can hurt your brand.
- How to justify premium pricing.
- **Common Pricing Mistakes**
- Not accounting for hidden costs.
- Attracting bargain-seekers instead of loyal clients.
- **Final Takeaway**
- Implementing a sustainable pricing strategy.
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- **Introduction**
- Why not every patient is your ideal patient.
- **Defining Your Niche**
- Anti-aging, lip enhancements, post-surgery corrections?
- Understanding demographics & patient psychology.
- **Branding to Attract the Right Clients**
- Messaging that speaks to your niche.
- Creating a personal brand around your expertise.
- **Effective Marketing Strategies**
- Local advertising vs. social media targeting.
- Referral programs & patient testimonials.
- **How to Retain Niche Patients**
- VIP loyalty programs & exclusive services.
- **Final Takeaway**
- Niche down to stand out and succeed.
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- **Key Steps in Setting Up a Clinic**
- Business registration & legal requirements.
- Choosing a location vs. renting a space in an existing clinic.
- Essential equipment and treatment stock.
- **Investment & Funding**
- Startup costs and financial planning.
- Funding options and return on investment timeline.
- **Creating a Patient-Friendly Experience**
- Branding & aesthetics of your clinic.
- Importance of seamless patient booking systems.
- **Mistakes to Avoid When Setting Up**
- Overspending on unnecessary technology.
- Not having a clear patient acquisition strategy.
- **Final Takeaway**
- Actionable checklist to get started.
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- Who should listen? (Doctors, dentists, nurses considering aesthetics.)
- Why Facial Aesthetics is Booming
- Rising demand for non-surgical treatments.
- Increased patient awareness and affordability.
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Today we’re talking about upselling and cross-selling—powerful strategies to maximise patient value while enhancing their experience.
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Today we’re exploring how technology can streamline your aesthetics practice and elevate the patient experience.
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We’re discussing the power of social proof. Testimonials, reviews, and case studies can transform your marketing efforts and build trust with potential patients.
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We’re discussing how to build a personal brand in the competitive field of facial aesthetics. A strong personal brand can differentiate you from others and establish trust with your patients before they even walk into your clinic.
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Today, we’re diving into the critical topic of patient retention. It’s not just about attracting new patients—it’s about keeping the ones you have and turning them into loyal advocates for your clinic.
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Today we’re diving into the Grow30 Challenge—a practical framework to build personal and professional momentum in just 30 days.
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