Afleveringen
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Let me just light this dumpster fire of a belief real quick.
If youâre still doing that dramatic plunger pullback ritual like itâs going to part the Red Sea and save your patient's arterial flowâyouâre not practicing safely. Youâre performing aesthetic theatre. And the audience? Probably a Complications WhatsApp thread, where injectors go to emotionally process after theyâve turned someoneâs lip into beef jerky.
Letâs stop pretending aspiration is the golden ticket to complication-free injecting. Itâs not. The data proves it. Clinical outcomes prove it. And letâs be honestâyou probably already know it, deep down, but itâs more comforting to believe the lie than confront the fact that your needle might be the problem.
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Right. So hereâs the myth:
Ageing is this slow, linear processâlittle by little, wrinkle by wrinkle, bit of sag, bit of stiffness⊠nothing a serum or tweakment canât fix, right?
WRONG.
Hereâs the truth, courtesy of a brutal little study out of Stanford that didnât ask patients how âyoung they feel,â but looked at actual blood, spit, snot, skin, stool (yes, really), and dissected over 135,000 biological features across 10 datasets in 108 humans tracked for years.
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Zijn er afleveringen die ontbreken?
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Which is best?
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Now or Not Now
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Correlation or Cause
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Change your environment for success
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Why its essential
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Why you're not standing out
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Marketing isn't about fancy ads, complex funnels, or chasing trendsâit's about clarity. If you can answer these three questions, your marketing will always be effective:
1. Who is my avatar? (Who am I trying to attract?)
2. What is their problem? (What pain point do they have?)
3. What is my promise? (How do I solve their problem better than anyone else?)
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Buying decisions are not as logical as we think. In reality, the heart chooses, and the mind justifies.
This simple truth explains why your patients book treatments, why they hesitate, and how you can position your services more effectively. Master this concept, and you'll never struggle with patient conversions again.
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Your success isn't just about what you knowâit's about who you surround yourself with. The people in your network shape your mindset, your opportunities, and ultimately, your results in business and life.
We've all heard the phrase: "You are the average of the five people you spend the most time with." But beyond clichĂ©s, research shows that your network directly impacts your level of success. Let's break down whyâand how you can use this to your advantage.
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Starting a business today is a paradox. On one hand, it's never been easier to get started. On the other, it's never been harder to stand out.
This applies to facial aesthetics, business in general, and almost every industry right now. Let's break down whyâand, more importantly, what you can do about it.
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Social media marketing is evolving, and so should your strategy. The old rule of posting 3 educational posts for every 1 promotional post is outdated. With increased competition, shorter attention spans, and more skeptical consumers, the new standard is **8 value-driven posts before 1 promotional post.
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The rise of AI is transforming industries, automating jobs, and reshaping the economy. But what does this mean for your aesthetics clinic? If AI reduces your patients' disposable income, will it affect their spending on facial aesthetics? More importantly, how can you prepare to ensure your business not only survives but thrives?
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The U.S. presidential election might seem like an unlikely source of marketing wisdom for your aesthetics clinic, but history tells a different story.
Regardless of politics, the winning candidate is often the one who masters the dominant media of their time. The same principle applies to your marketing strategyâwhoever adapts first and does it well gains a massive advantage.
Let's break down the lessons from past elections and see how they apply to growing your clinic's brand and patient base.
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- **Introduction**
- How aesthetics is evolving rapidly.
- **Top Emerging Trends**
- Exosome therapy, skin boosters, regenerative aesthetics.
- **AI & Technology in Aesthetics**
- Virtual consultations, AI-powered treatment planning.
- **Patient Preferences Are Changing**
- Less invasive treatments, natural-looking results.
- **Future Business Models**
- Membership-based aesthetics & subscription plans.
- **Final Takeaway**
- Adapt now to stay ahead in the industry.
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- **Introduction**
- Why boundaries are crucial in aesthetics.
- **Recognizing Red Flags in Patients**
- Unrealistic expectations, price haggling, obsessive behaviours.
- **How to Say No with Confidence**
- Phrasing & psychology behind declining treatment.
- **Setting Professional Boundaries**
- Avoiding unnecessary emotional investment.
- **When to Fire a Patient**
- Recognizing when a patient isnât worth the stress.
- **Final Takeaway**
- Your peace of mind is worth more than one difficult patient.
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- **Introduction**
- Why most people search for Botox & fillers online first.
- **SEO Basics for Aesthetic Clinics**
- Optimizing your website for Google.
- **How to Rank Higher in Local Searches**
- Google My Business, patient reviews, and backlinks.
- **Blogging & Content Marketing**
- Creating educational content that drives traffic.
- **Ads vs. Organic SEO: Which Works Best?**
- Paid search strategies & common pitfalls.
- **Final Takeaway**
- SEO takes time, but itâs worth the investment.
- Laat meer zien
