Afleveringen
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Are you worried about getting through those tough first two years of your interior design business? Most new businesses fail in this critical period, but yours doesn't have to!
In this episode, I share practical strategies to help you become profitable more quickly. I walk you through actionable steps for building a strong network, creating an impressive portfolio even with no prior experience, creating service packages that attract first-time customers, and leveraging your connections to find your initial projects. I explain exactly how to make yourself visible in the market. Plus, I share my journey of gradually building my business while working full-time before transitioning to independence.
Profitability typically takes about two years, but with the right approach, patience, and consistent effort, you can overcome the challenges of your first two years and build a successful design career.
Whether you're just starting or struggling to gain traction, this episode will help you build momentum. Also, join the waitlist for my upcoming Launch Your Business Bootcamp, where I'll personally guide you through setting up your design business - your ticket to turning your creative dreams into a profitable reality.
Why you’ve got to check out today’s episode:
Get a step-by-step guide to generate your first clients with zero experienceGain the motivation and practical knowledge to overcome common startup challengesEvaluate your profitability and create a plan to potentially speed up the two-year timelineCheck out the show notes >>> Strategies to Become Profitable in Your First Two Years as an Interior Designer
Links Mentioned:
Sourcing for sheets and comforters? Check out Cozy Earth and use code DesignCurious for 40% offNEXT STEPS:
Get on the waitlist Launch Your Business Bootcamp to secure your spotJoin the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:
Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:
Email: [email protected]: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction
(01:36) Profitability as a New Interior Designer
(04:04) Building Your Network
(09:34) Creating a Portfolio Without Clients
(11:43) Business Development Strategies
(14:14) Financial Considerations
(14:56) The Launch Your Business Bootcamp
(15:53) Mindset for Success
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Wondering how some designers turn their passion for history into a thriving business?
In this episode, I sit down with Anika Schachtler, who has carved out an exciting niche restoring and redesigning historical homes from the 1800s and early 1900s in Quebec.
Anika shares her journey from design school graduate to successful business owner, revealing how she built a network of skilled craftspeople who understand historical restoration. She explains the delicate balance between preserving original features and creating functional spaces for modern living, showing how she combines antique pieces with contemporary comforts.
If you've been considering historical home design as your niche, this episode offers practical insights to help you get started. Anika discusses the importance of finding the right support network, working smart rather than hard, and managing the business side of design. She highlights how restoration work involves much more than furniture selection—from working with old electrical systems and stone foundations to planning thoughtful extensions.
Ready to explore historical home restoration as your design specialty? This episode will help you understand what it takes to succeed in this rewarding niche. Tune in now!
Featured Guest:
Anika, an interior designer from Quebec, started Anika Schachtler Design to help homeowners breathe new life into their century-old homes while keeping their souls intact.
She specializes in renovating and restoring farmhouses and cottages from the 1800s and early 1900s, creating spaces that feel timeless, welcoming, and built to last. Her approach is thoughtful and hands-on, blending the best of the past with the comforts of today.
Why you’ve got to check out today’s episode:
Discover a profitable design niche - the historical home restorationUnderstand the unique approach required for historical homesGet practical business insights about working smart, managing challenges, and growing a businessCheck out the show notes >>> Turning Your Love for Historical Homes into a Thriving Design Business
NEXT STEPS:
Join the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:
Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:
Email: [email protected]: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction
(01:39) Anika's Journey into Interior Design
(03:29) Renovating Historical Home
(05:25) Choosing to Run Her Design Firm
(08:49) Advice for Designers
(10:45) Common Misconceptions About Interior Design
(11:48) Anika's Design Approach
(14:06) Inspiration, Motivation, and Future Plans
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Zijn er afleveringen die ontbreken?
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What makes turnkey interior design services unique, and how do they differ from full-service design?
In this episode, I break down turnkey styling—the extra layer of service that transforms an empty house into a completely livable home. Learn the difference between standard full-service design (which includes mood boards, floor plans, and furnishings) and turnkey services that add those final touches clients need to simply "turn the key" and move in.
I walk you through exactly what turnkey items to include in each room—from luxurious sheets and towels to kitchen essentials, decorative accessories, and organizational solutions.
I also share practical advice on sourcing these items, asking clients the right questions about their lifestyle needs, and even including a personal story about learning the importance of offering sheet selection to clients. You'll discover how offering these additional services not only delights your clients but can also become a valuable addition to your design business.
If you are looking for a roadmap for implementing turnkey styling in your design business, this episode is a must-listen. By the end, you'll understand how to anticipate your clients' every need and create a home that's truly ready for living from day one.
Tune in now!
Why you’ve got to check out today’s episode:
Discover how to expand your design services beyond traditional full-service interior design with turnkey stylingLearn specific room-by-room turnkey recommendations - a complete checklist for implementing turnkey styling service in your design businessGain insights on how to build a reputation for exceptional, comprehensive interior design services that clients will love and recommendCheck out the show notes >>> Turnkey Styling Services Your Clients Will Love
Links Mentioned:
Sourcing for sheets and comforters? Check out Cozy Earth and use code DESIGNCURIOUS for 40% offNEXT STEPS:
Join the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:
Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:
Email: [email protected]: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction
(02:01) Full-Service Interior Design vs. Turnkey Service
(05:13) Turnkey Items for Kitchen
(06:48) Turnkey Items for Bathroom
(08:04) Turnkey Items for Bedroom
(11:16) Turnkey Items for Living Room & Common Areas
(13:49) Enhancing Client Experience with Turnkey Services
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Struggling to make your interior design business stand out in a crowded market?
In this episode, I sit down with Nicole Lashae Ben, a design strategy expert who reveals how interior designers and product manufacturers can boost their brand awareness and revenue. Nicole shares her journey from watching HGTV as a middle schooler to creating Thrive in Design, a company that helps creative professionals develop powerful marketing strategies.
Nicole offers practical advice for designers looking to elevate their brand, including the importance of finding a specific niche and creating partnerships with complementary brands. She explains how design thinking and strategic storytelling can help you connect with clients emotionally, using examples from successful companies like Nike.
Ready to elevate your interior design brand and increase your client base? Tune in now and start your journey to a more successful, distinctive design brand!
Featured Guest:
Nicole Lashae Ben, MA, CEO and Founder of Thrive In Design, is a seasoned expert in the interior design industry with over 17 years of experience. A graduate of Syracuse University and the Savannah College of Art and Design, she founded Thrive In Design to help interior product companies boost brand awareness and revenue through a human-centered approach.
Nicole has successfully implemented strategies that have generated over $15 million in sales and won over two dozen sales awards for top international brands. Her proprietary method, A.C.E. The Journey, enhances customer experiences and equips sales teams to secure more specifications. Nicole is passionate about the intersection of design and strategy, striving to ensure that both thrive in the industry.
Why you’ve got to check out today’s episode:
Learn how to collaborate with complementary brands to scale your design businessUnderstand how finding your specific niche and telling your authentic brand story across all platforms can transform your businessGet practical advice on avoiding burnout while building a successful design businessCheck out the show notes >>> How to Make Your Interior Design Brand Stand Out in a Crowded Market
NEXT STEPS:
Get on the waitlist Launch Your Business Bootcamp to secure your spotJoin the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:
Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:
Email: [email protected]: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction
(02:37) Nicole's Journey into Interior Design
(07:15) The Birth of Thrive in Design
(13:03) Services and Approach
(19:05) Balancing Entrepreneurship and Personal Commitments
(22:51) Courses and Services Offered
(24:34) Advice for Designers
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Are your designs ready for the future?
As people age, their homes should remain safe, comfortable, and stylish. But designing for aging in place requires more than just grab bars and wider doorways—it’s about creating a home that supports independence and well-being.
In this episode, I talk about how you can integrate aging-in-place principles into your interior design projects and introduce a program that allows you to become a Certified Aging-in-Place Specialist (CAPS). This certification can set you apart in the design world and help you tap into a growing market of clients seeking innovative and thoughtful home design.
I also share practical tips for designing homes that can adapt to changing physical needs while maintaining a stylish appearance and avoiding the feel of a hospital environment.
Ready to transform spaces and help people live comfortably at every stage of life? Tune in now and start creating spaces that truly stand the test of time!
Why you’ve got to check out today’s episode:
Discover the essential design features that keep homes functional, stylish, and comfortable for years to comeLearn actional tips to make homes safer and more comfortable for aging clients while keeping them stylish and functionalGet certified as an Aging in Place Specialist to boost your career as an interior designerCheck out the show notes >>> Boost Your Design Career With Aging in Place Design & Certification
Links Mentioned:
Sourcing for sheets and comforters? Check out Cozy Earth and use code DESIGNCURIOUS for 40% offNEXT STEPS:
Get on the waitlist Launch Your Business Bootcamp to secure your spotJoin the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:
Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:
Email: [email protected]: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction
(02:05) Differences Between Aging in Place and Universal Design
(04:13) Key Considerations for Aging in Place Design
(06:19) Functionality and Convenience in Design
(09:50) Designing for Different Rooms
(13:37) Emotional and Practical Aspects of Aging in Place
(15:15) Certification and Specialization in Aging in Place
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"I don't know where to start!" Marketing overwhelms you, with so many platforms (Instagram, Pinterest, SEO, email, ads). You struggle to create a clear strategy and wonder which efforts will bring results.
"I hate self-promotion—I don’t want to sound salesy!" You love creating beautiful spaces but dislike talking about yourself. You worry about coming across as pushy instead of naturally attracting clients.
"Technology stresses me out!" CRMs, email marketing, and automation tools sound helpful, but learning them feels overwhelming. You want simple, done-for-you solutions that don’t require becoming a tech expert.
I hear you! Many interior designers struggle with scattered tools, complicated strategies, and the challenge of standing out.
So in this episode, I chat with marketing expert, Ben Rutledge from Sidemark, who shares simple ways to take the stress out of marketing. He explains how to build systems that work, attract your ideal clients, and use automation to stay organized—so you can focus on designing, not just selling.
Ben also reveals the biggest mistakes designers make in marketing and how to avoid them.
Don't let marketing be your constant struggle. Tune in now and learn how to streamline your design business with the right marketing strategies and systems. Plus, don’t forget to grab Ben’s free 2025 Interior Designers Marketing Checklist.
Featured Guest:
Ben Rutledge is co-founder of Sidemark, a marketing solution for interior designers.
With 15-plus years in small business marketing, Ben now helps interior designers simplify and succeed in marketing. He enjoys demystifying the process, building strong brands, and driving growth.
Ben lives in Colorado with his wife, Nicole, and loves getting outside every chance he gets.
Why you’ve got to check out today’s episode:
Learn how to attract your ideal clients without feeling scattered or stressedSet up systems that make your business look more professional even if you’re just starting outDevelop a plan on how to nurture leads without feeling salesyCheck out the show notes >>> Stress-Free Framework to Attract Clients to Your Design Business
Links Mentioned:
The 2025 Interior Designers Marketing ChecklistNEXT STEPS:
Get on the waitlist Launch Your Business Bootcamp to secure your spotGrab your freebies:
Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:
Email: [email protected]: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction
(2:34) Ben’s Journey into Interior Design Marketing
(4:07) Addressing Overwhelm in Marketing
(6:09) What Sidemark Offers
(10:54) Who Sidemark Helps
(12:02) 2025 Marketing Strategies for Interior Designers
(13:44) Key Marketing Questions for Designers
(14:24) The “Pie Shop” Analogy for Marketing
(15:41) Nurturing Leads and Closing Sales
(18:38) Importance of Systems in Business
(20:55) The Value of Setting Up Systems Early
(25:32) The Role of Email Marketing in Interior Design
(29:48) Overcoming the Fear of Self-Promotion
(34:03) How Often to Send Emails
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Are you exhausted from juggling client demands, endless decisions, and late-night work sessions? You're not alone.
Burnout is a common struggle for solopreneurs and interior designers, but it doesn’t have to be your reality.
I completely understand how burnout feels; I experienced it myself early in my career. Thankfully, I've learned effective strategies to manage it. I’m happy to say I’m no longer an overwhelmed and burned-out designer. This shift has made a big difference. It improved my ability to be the best designer for my clients.
In this episode, I explore the common causes of burnout and share my personal experiences in overcoming it. I also provide practical tips for maintaining inspiration and avoiding burnout, which can help you in your own design career.
If you are looking for ways to reclaim your creativity, reduce stress, and enjoy the career you love, this episode is for you.
Why you’ve got to check out today’s episode:
Discover practical tips for setting boundaries and saying no to projects that aren’t a good fit.Learn productivity & time management tools to streamline your business and maintain a healthy work-life balanceCreate a work schedule that supports your well-being while staying on top of your projectsCheck out the show notes >>> How to Stop Burnout and Protect Your Creative Energy
NEXT STEPS:
Get on the waitlist Launch Your Business Bootcamp to secure your spotUse Full Focus Planner to set and track your 2025 goalsGrab your freebies:
Your Roadmap to a Career in Interior Design3 Things I Wish I had known when I Started my CareerConnect With Me:
Email: [email protected]: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week!
Timestamps:
(0:00) Introduction
(02:46) The Reality of Burnout in Interior Design
(05:20) The Impact of Burnout
(07:45) Setting Boundaries to Prevent Burnout
(10:30) The Role of Self-Care in Avoiding Burnout
(16:22) Productivity & Time Management Tools
(20:07) Strategies to Avoid Overwhelm in Business
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Are you struggling to generate consistent, high-quality leads for your interior design business?
Many designers rely on social media and word of mouth, but these methods alone may not bring in steady, high-quality leads.
In this episode, Porsche Williams, CEO of The Prototype, shares her expert strategies for building a stress-free, scalable lead generation system that nurtures relationships and drives long-term growth.
She explains the biggest mistakes designers make—like focusing too much on new leads and forgetting past clients—and reveals how to create a simple system that keeps your pipeline full.
Plus, Porsche shares a step-by-step framework to help you stay top-of-mind with potential clients.
Don't let lead generation overwhelm you. Tune in to this episode and learn how to create a scalable, stress-free system that allows you to focus on your creative vision while attracting your ideal clients.
Featured Guest:
Porsche Williams is the CEO of The Prototype, a business concierge firm specializing in client experience and lead generation for interior designers with a passion for streamlining business growth.
She helps designers attract ideal clients, nurture relationships, and scale with confidence, all while staying focused on their creative vision through The Prototype's expertise in client experience and lead qualification.
Since 2020, her team has supported luxury interior design and architecture firms across the US, Canada, and Australia and partnered with IDS, ASID, Mydoma by Studio Designer, and more.
Now, she's bringing her expertise to The Designer's Guide to Reliable Lead Generation, a course designed to help designers build scalable, stress-free lead generation systems while strengthening relationships and driving long-term growth.
Why you’ve got to check out today’s episode:
Learn how to re-engage past and current clients for steady leads Identify missing steps in your client experience that repel great clients Develop a plan for strategic gifting and industry partnerships (like working with realtors and builders) to generate high-quality leads fasterCheck out the show notes >>> Struggling to Get Clients? Here’s a Better Way to Find Leads
Links Mentioned:
The Lead Generation Jumpstart 2-Minute Quiz: What’s Holding You Back in Your BusinessNEXT STEPS:
Join the My Design Mentor to kickstart a successful career in interior design!Grab your freebies:
Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerListen to Related Episode:
Episode 16: How Outsourcing Client Intake Helps Interior Designers Convert and Retain ClientsConnect With Me:
Email: [email protected] Instagram: @rwarddesign Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction
(05:05) Common Mistakes in Lead Generation
(07:47) Strategies for Effective Lead Generation
(12:53) Structuring Lead Generation & Client Retention
(17:32) Practical Tips for Improving Lead Generation
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What does luxury really mean in interior design?
Many designers say they offer a luxury service, but what makes a design truly high-end?
In this episode, I explain what it means to be a luxury interior designer and how to attract the right clients.
I also share how to communicate the value of high-end design, price your expertise confidently, and provide a white-glove experience that clients are happy to pay for.
If you are transitioning to high-end projects or just curious about what sets luxury apart, this episode will help you understand the key details that elevate your services.
You’ll learn why luxury isn’t just about expensive materials—it’s about customization, seamless service, and creating a stress-free client experience.
If you’re ready to level up your interior design business and attract clients who appreciate everyday luxury, this episode is for you! Tune in now and start elevating your design services!
Why you’ve got to check out today’s episode:
Discover the specific details and white-glove experiences that define luxury Evaluate whether your current design services can be considered "luxury" and identify areas for improvement Implement strategies to enhance the luxury experience for your clientsCheck out the show notes >>> 6 Ways to Deliver a Luxury Interior Design Service
Links Mentioned:
Grab the Everyday Luxury Checklist Sign up for My Design Mentorto kickstart a successful career in interior design!NEXT STEPS:
Grab your freebies:
Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me:
Email:[email protected] Instagram:@rwarddesign Website atrwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction
(1:55) Defining Luxury in Interior Design4:31 What Luxury Clients Expect
(06:57) Luxury as a High-Touch Service
(09:12) Pricing & Value in Luxury Design
(09:46) High-Value Details That Define Luxury
(12:36) Access to Resources and Execution in Luxury Design
(14:47) Final Thoughts and Conclusion
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Have you ever wondered if you need a design degree or a perfect career plan to become an interior designer? Think again!
In this episode, I sit down withStef Johnson, founder ofStef Johnson Design, who shares her inspiring journey from growing up around design to running a successful interior design studio.
Stef’s path wasn’t straight—she explored event planning, worked in real estate, and even managed construction projects before finally launching her own business. Her story proves there is no one "right" way to build a fulfilling career in this creative field.
Whether you are just starting or thinking about shifting into interior design, this episode will encourage you to take the first step—even if you don’t have it all figured out yet! Tune in and start paving your path in design.
Featured Guest:
Stef Johnson ownsStef Johnson Design (SJD), a full-service interior design studio based in North Carolina providing a classic approach to easy luxury in residential and commercial projects.
For over a decade, the SJD team has offered a unique combination of design and construction knowledge. They pride themselves on prioritizing clients’ tastes and taking a cost-effective approach to every job. Stef believes a home should reflect her client’s unique personality highlighting objects they love.
Why you’ve got to check out today’s episode:
Learn how to start a design career from any background and navigate the early stages of your interior design career Get practical tips and strategies to improve your design business practices Be inspired to follow your passionCheck out the show notes >>>From Economics to Interiors: The Journey to Becoming an Interior Designer
NEXT STEPS:
Join theMy Design Mentor to kickstart a successful career in interior design!Grab your freebies:
Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me:
Email:[email protected] Instagram:@rwarddesign Website at
rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction
(01:47) Stef’s Background in Interior Design
(02:31) Early Career Path & Exploration
(06:34) Building Her Expertise & Going Solo
(10:29) Handling Client Projects Across Different Regions
(14:42) Stef's Design Philosophy & Style
(18:24) Lessons in Running a Design Business
(19:53) Advice for Aspiring Interior Designers
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What happens when things don’t go as planned in your design projects?
A contractor gets sick, a supplier raises prices, or a hidden problem adds unexpected costs—these surprises can cause major stress and financial loss.
Uncertainty is inevitable, but with the right preparation, you can stay in control and keep your business running smoothly.
As an interior designer, you need to be ready for the unexpected.
In this episode, I share real-life stories of unexpected challenges and how to handle them like a pro. Learn the proactive strategies I use to manage these situations, including building a solid contract, establishing a retainer policy, leveraging your professional network, maintaining financial buffers, and keeping your business profitable - even when the unexpected happens.
With these strategies, you’ll feel more confident and prepared for anything that comes your way.
Don't let the unexpected catch you off guard. Tune in to discover the best ways to safeguard your interior design business and keep your projects on track. Plus, check outMy Design Mentor for expert guidance as you build a thriving design career.
Why you’ve got to check out today’s episode:
Discover real-life stories of delays, cancellations, and hidden costs, and how to manage them Evaluate existing contracts for provisions for cancellations, pauses, and unforeseen events Identify strategies to establish a financial safety net to avoid debt and burnoutCheck out the show notes >>>How to Handle Unexpected Problems in Interior Design Without Losing Money or Feeling Stressed
NEXT STEPS:
Join theMy Design Mentor to kickstart a successful career in interior design!Grab your freebies:
Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerConnect With Me:
Email:[email protected] Instagram:@rwarddesign Website:rwarddesign.comTimestamps:
(0:00) Introduction
(02:00) Uncertainty in Design Projects
(04:08) Real-life Challenges & Unexpected Situations
(08:28) Contracts as Protection
(12:13) Managing Client Expectations
(13:32) Financial Strategies for Stability
(14:40) Proactive Strategies for Managing Unexpected Situations
(15:45) Knowing When to Enforce vs. Bend Contract Terms
(19:26) Building a Support System
(21:04) Final Thoughts and Conclusion
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Are you wondering why, despite having a beautiful website, you are not attracting your ideal clients?
As interior designers, we often prioritize the visual aspects of our websites, such as design and imagery, while overlooking important functional and strategic elements.
While a stunning website is important, if it doesn’t guide visitors toward taking action, you may be missing out on valuable inquiries and bookings.
In this episode, web design expert Cathleen Barnes shares how interior designers can turn their websites into powerful tools that attract high-end clients and increase conversions.
She reveals the top mistakes designers make—like weak call-to-actions, unclear client processes, and generic testimonials—and explains how to fix them.
She also shares smart strategies like using case studies instead of simple portfolios, streamlining client onboarding, and improving website navigation for a seamless user experience.
By applying these tips, you can create a website that not only looks stunning but also works behind the scenes to grow your business.
Don't let your website be a missed opportunity. Tune in now and start making simple but powerful changes that will set you apart in the interior design industry!
Featured Guest:
Cathleen Barnes is the founder of Cathleen Barnes Consulting, a web design and branding studio focused on creating strategic websites for interior designers.
With over 10 years of experience in e-commerce, Cathleen has recently shifted her focus to the interior design industry. She helps designers recognize the value of their websites, which often serve as the first impression for potential clients.
Her approach goes beyond aesthetics; she understands the unique challenges designers face and how their audience interacts with their sites. By leveraging strategic insights, she ensures that each project aligns with her clients’ business goals.
Cathleen has successfully partnered with numerous interior designers to enhance their online presence and improve conversion rates through strategies centered on brand positioning and streamlined client onboarding. She empowers designers to fully utilize the potential of their websites.
Why you’ve got to check out today’s episode:
Learn how to create a strategic website that attracts and converts high-end interior design clients Identify common website mistakes designers make and fix them to enhance your online presence Transform your portfolio into compelling case studies that showcase your expertise and make potential clients eager to work with youCheck out the show notes >>> The Secret to a High-Converting Interior Design Website That Brings You More Clients
NEXT STEPS:
Join my Launch Your Business Boot Camp!!! I'll help you launch your design business this spring.
Grab your freebies:
Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerEmail me at [email protected]
DM me on Instagram at@rwarddesign
Visit my website atrwarddesign.com
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction
(02:42) Cathleen Barnes: Background and Motivation
(04:44) The Importance of Strategic Website Planning
(08:49) Common Mistakes in Website Design That Interior Designers Make
(12:20) How to Get Better Client Testimonials
(16:08) Missed Opportunities in Website Strategy
(20:08) How to Attract High-End Clients Through Your Website
(25:30) The Website Design Process at Kathleen Barnes Consulting
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"How can I show what I can do if no one gives me a chance?"
This is a question I often hear from young designers struggling to find paid internships or get clients to take a chance on them. It’s frustrating, discouraging, and can leave you feeling stuck. You know you have the passion and potential to succeed, but without experience, it feels like you’re standing at a locked door, waiting for someone to hand you the key.
Don’t worry—there are creative and practical ways to build your skills and portfolio!
In this episode, I’m sharing actionable strategies to help you gain the experience you need to stand out. From offering free design help to friends and family, to job shadowing, creating mock projects, and building vendor relationships, you’ll learn how to showcase your talent and make your mark as a designer.
You don’t need a fancy job to start building your portfolio—you just need the right plan! I also introduce you to my My Design Mentor program, where you can gain hands-on experience through sample projects, so you feel confident applying for jobs or starting your own business.
Whether you’re fresh out of school or transitioning into interior design, this episode is packed with advice to help you get scrappy, increase your knowledge, and build connections that will open doors. Tune in now and take the first step toward your dream design career!
Why you’ve got to check out today’s episode:
Discover resourceful ways to get hands-on experience and build your portfolio without a traditional job Develop the skills and confidence to showcase your talent and attract opportunities Get practical, actionable tips to build your network and use vendor relationships to your advantageCheck out the show notes >>> Creative Ways to Build Your Interior Design Portfolio and Get Hired
NEXT STEPS:
Sign up for My Design Mentor to get an internship or sample project experienceGrab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerListen to Related Episode:
Episode 05: The Do’s and Don’ts of Interior Design InternshipsEmail me at [email protected]
DM me on Instagram at @rwarddesign
Visit my website at rwarddesign.com
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps:
(0:00) Introduction: Creative Ways to Build Your Interior Design Portfolio and Get Hired
(01:23) Challenges Young Designers Face in Gaining Experience
(03:06) Gaining Experience Through Small Projects
(04:35) Internships and Job Shadowing
(07:09) Creating a Portfolio Without Clients
(08:19) Building Vendor Relationships
(09:42) Online Learning & Volunteering
(11:56) Networking & Finding Opportunities
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Fear, self-doubt, and limiting beliefs are the three major obstacles that can leave an interior designer feeling stuck, unsure of their path, and questioning how to build confidence as they begin their interior design career.
In this episode, I sit down with Diamond Drip, a business strategist and personal growth expert, who shares how understanding your unique Human Design can help you overcome fear and self-doubt.
She explains that Human Design reveals your natural strengths, decision-making style, and purpose, so you can align your passion for interior design with your true self.
Diamond also shares her journey of breaking free from burnout and finding success by embracing her innate gifts. Plus, you’ll learn practical tips to harness your creativity and stay productive by working with your natural energy cycles.
Don’t miss out—pull your Human Design chart today and start designing a career and life that feels aligned, fulfilling, and uniquely you!
Featured Guest:
Diamond Drip is an award-winning speaker. Her journey has been featured on KQED radio, On Stage Plus TV, New York Weekly, and numerous podcasts.
With a background in visual communications & business strategy and a passion for personal growth, Diamond brings a unique blend of creativity, expertise, and energy to every conversation. Her mission is to help women break free from fear and self-doubt and step boldly into their power. Using tools like Human Design and Gene Keys, she guides folks to trust their intuition, embrace authenticity, and unlock their full potential. Her favorite saying is, "The limit doesn't exist, but fear and self-doubt will make you think it does."
Why you’ve got to check out today’s episode:
Discover how to use Human Design to help you understand your natural strengths, decision-making process, and life purpose Be inspired and empowered to break free from limiting beliefs, boost your confidence, and navigate challenges as a newbie Learn practical tips to help you maximize creativity, focus, and efficiency in your design work and daily lifeCheck out the show notes >>> Overcome Fear and Self-Doubt; Boost Your Interior Design Career With Human Design Insights
Timestamps:
(0:00) Introduction
(02:16) Diamond’s Background and Entrepreneurial Journey
(06:11) Introduction to Human Design for Entrepreneurs
(09:19) Detailed Explanation of Human Design
(12:09) Applying Human Design to Business
(14:28) Applying Human Design in Interior Design Projects
(15:56) Consulting Services Offered by Diamond
(18:26) Fertility Awareness Method for Creativity and Productivity
(23:09) Overcoming Fear and Limiting Beliefs Through Self-Discovery
NEXT STEPS:
Join the waitlist: Launch Your Business Boot Camp—spots are limited!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Are you an aspiring interior designer dreaming of starting your business, but feeling overwhelmed by all the steps involved?
I've got you covered! I am here to guide you through the process of launching your interior design business in just 2 months.
In this episode, I am sharing my personal experiences and insights on the challenges of starting a business, PLUS introducing you to the ultimate solution to help you go from aspiring designer to client-ready entrepreneur in just two months with my Launch Your Business Boot Camp.
I am breaking down each week of the program, guiding you through branding, financial management, and launch planning so that you’ll be ready to open your doors and attract clients by spring.
Don’t let fear hold you back from building the design business you’ve always wanted. The Launch Your Business Boot Camp is designed to remove the guesswork of setting up your interior design business and make starting it exciting, not scary.
Ready to take the leap? Tune in now and Sign up for the Launch Your Business Boot Camp today.
Why you’ve got to check out today’s episode:
Discover the step-by-step process for launching your interior design business Overcome the fear and uncertainty of entrepreneurship Be client-ready by Spring and capitalize on the seasonal demandCheck out the show notes >>> Designer's Boot Camp: Step-By-Step Guide to Launching Your Dream Interior Design Business Without Feeling Overwhelmed
NEXT STEPS:
Join the waitlist: Launch Your Business Boot Camp—spots are limited!
(0:00) Introduction & Overview of Launching Your Interior Design Business Boot Camp
(03:28) Overview of Launch Your Business Bootcamp
(04:39) Week 1: Foundation Building: Core Values and Business Messaging
(06:10) Week 2: Branding and Website Setup
(07:39) Week 3: Legal and Administrative Setup
(08:54) Week 4: Business Operations/Running the Business
(10:13) Week 5: Money Management
(10:54) Week 6: Launch Planning
(11:37) How to Join the Launch Your Business Boot Camp
Join the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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State laws often define the scope of practice, certification requirements, and licensing regulations for interior designers. Staying informed ensures you comply with these rules, allowing you to work legally and avoid fines or penalties.
In this episode, I have an insightful conversation with Genise Plessas, a seasoned interior designer and advocate for the profession in California. Genise delves into the challenges facing interior designers, particularly the proposed changes by IDEX that could create unnecessary barriers for both commercial and residential designers.
She shares valuable insights into the work of the California Legislative Coalition for Interior Designers (CLCID), a nonprofit organization dedicated to supporting and empowering individual designers.
She also reveals the resources every designer needs - a comprehensive guide on codes and regulations, as well as study materials to help you prepare for the IDEX exam.
Plus, hear her inspiring story of starting her design business, working internationally, and balancing creativity with technical know-how.
Whether you're a newbie dreaming of your first big project or a seasoned pro navigating new rules, this episode offers a wealth of information to help you stay informed and navigate the industry's ever-evolving landscape. Tune in now!
AND don't forget to get on the Launch Your Business Boot Camp waitlist to secure your spot and get ready to launch your design business in 2025!
Featured Guest:
Genise Plessas is the owner of Genise Plessas Designs and brings over 27 years of experience in interior design. She assists clients in achieving the best possible design outcomes for their individual and business projects.
With an office in Granite Bay, California, Genise has built a reputation in her private practice and as a partner in the commercial interior design industry. She educates clients on how to fashion a beautiful aesthetic while selecting products to fit and perform at the highest level using state-of-the-art innovations and technology.
She currently sits on the California Legislative Coalition for Interior Designers known as CLCID; is a past president of the California Central Nevada chapter of the American Society of Interior Designers (ASID) as ASID as well as past president of the California Capital Chapter for National Kitchen and Bath Association (NKBA).
Connect with Genise Plessas:
Website: Genise Plessas Designs
Email: [email protected]
Why you’ve got to check out today’s episode:
Learn how evolving legislation, like California's certification requirements, could impact both residential and commercial interior designers Get access to valuable tools, like code guides and study materials, that can help you navigate certification exams and stay compliant with state laws Gain insights and practical advice from a seasoned designer for balancing creativity with technical skillsCheck out the show notes >>> How New California Design Legislation Could Transform Interior Design Practices in 2025
Timestamps:
(0:00) Introduction & Announcement: Waitlist for "Launch Your Business Bootcamp" for aspiring interior designers in 2025
(03:12) Genise Plessas: Career Journey in Interior Design
(06:52) Challenges and Transitions in Genise's Career
(10:23) Insights from Working Internationally and in Commercial Design
(12:19) Genise's Involvement in Interior Designers Organizations
(13:51) Understanding California Legislative Coalition for Interior Designers (CLCID) Mission and Goals
(20:23) Perspective on California Legislation Updates and Industry Challenges
(27:40) The Importance of Designer Advocacy
(34:06) How to Get Involved and Stay Informed
NEXT STEPS:
Join the waitlist for the Launch Your Business Boot Camp—spots are limited!
https://rwarddesign.myflodesk.com/launch-your-business-bootcamp
Email me at [email protected]
DM me on Instagram at @rwarddesign
Thanks for listening!
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Have you set your goals for 2025 but worry about how to achieve them? The key to success might lie in the power of accountability.
Accountability can be the missing piece that keeps you focused, motivated, and on track as you work toward your goals for the new year. If you struggle to follow through on your interior design goals or often let yourself off the hook, this episode is for you.
I share real-life examples and proven strategies to help you clarify your priorities, boost your motivation, and stay consistent—whether you’re a new designer just starting or a seasoned pro looking to grow.
Ready to make 2025 the year you elevate your design career? Join me in the Launch Your Business Boot Camp, a hands-on program designed to help you confidently start or grow your interior design business. Don’t wait for the perfect moment—start today, and let accountability guide you to a thriving, fulfilling career! Check the show notes to learn more.
Why you’ve got to check out today’s episode:
Discover the psychology behind accountability and how it can increase your chances of achieving your interior design goals Learn practical tips to clarify your priorities, set measurable goals, and build lasting habits Get the opportunity to join the Launch Your Business Boot Camp so you can start your interior design business with ongoing support and accountabilityCheck out the show notes >>> How Accountability Can Help You Reach Your 2025 Goals and Grow Your Design Career
Timestamps:
(0:00) Introduction
(02:07) Definition and Context of Accountability
(03:31) Statistics and Psychology of Accountability
(05:58) Benefits of Accountability
(07:03) How to Build an Accountability Systems
(12:28) Announcement: Launch Your Business Boot Camp
Links Mentioned:
Full Focus Planner to set and track your 2025 goals Get on the waitlist for the boot camp to secure your spot and get ready to launch your design business in 2025NEXT STEPS:
Join the waitlist for the Launch Your Business Boot Camp—spots are limited!
https://rwarddesign.myflodesk.com/launch-your-business-bootcamp
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Listen to Related Episode:
Episode 67: Boost Your Interior Design Career in 2024 with the Power of Focus Episode 68: The Power of Intention: How to Set and Achieve Your Goals for 2024 With Sierra CollinsJoin the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Happy New Year and welcome to 2025!
January is all about fresh starts, and many of us are setting goals to prioritize self-care and build better routines. A thoughtfully designed home gym can make all the difference—offering not just convenience but also a space that inspires consistent use and supports wellness goals.
For us interior designers, this is the perfect time to help clients align their homes with their health and wellness aspirations, making it the perfect moment to explore this growing trend.
If you’ve ever wondered how to create a home gym that’s both stylish and functional, this episode is for you! I sit down with Chris Howell, founder of SPX Gym Design, to uncover the secrets of designing luxury wellness spaces that seamlessly fit into any home while meeting each client’s unique needs.
From choosing the perfect flooring to incorporating features like saunas and cold plunges, Chris shares practical tips and his inspiring journey from personal trainer to gym design expert. Whether you’re a newbie or a seasoned designer, this episode is packed with actionable ideas to elevate your projects and delight your clients.
Tune in now to make 2025 your year for innovative design!
Why you’ve got to check out today’s episode:
Discover practical tips on designing home gyms that seamlessly blend functionality and style, catering to your clients' unique needs Learn how to collaborate with architects, interior designers, and clients to craft bespoke spaces that inspire fitness and relaxation Explore innovative design solutions to incorporate wellness features like saunas and cold plunges to elevate your interior design projectsCheck out the show notes >>> Home Gym Designs: Practical Tips to Blend Style, Functionality, and Client Wellness Goals
Timestamps:
(0:00) Introduction
(02:54) Chris Howell's Journey to Gym Design
(05:37) Product Design and Customization in Gym Design
(8:45) Key Considerations for Designing Home Gyms
(14:45) Challenges with Second-Floor and Small-Space Gyms
(16:48) Incorporating Adjacent Wellness Features
(18:35) Collaboration with Designers and Homeowners
(27:10) Addressing Common Mistakes in Gym Design
Featured Guest:
Chris Howell is the founder and owner of SPX Gym Design, a company that has been transforming spaces Since 2017. SPX Gym Design fuses interior design with custom gym equipment, creating bespoke wellness environments for high-end homes of NFL athletes and boardroom executives.
He has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Gurney Resorts, Proper Hotels, and C4 Energy. His innovative approach to gym and wellness design has positioned SPX Gym Design as a leader in the industry.
Currently based in Jupiter, Florida, Chris continues to revolutionize the fitness and wellness landscape with his unique vision and expertise.
Connect with Chris Howell:
Website: www.spxfit.com Instagram: @spxgymdesignNEXT STEPS:
Join the waitlist for the Launch Your Business Boot Camp—spots are limited!
https://rwarddesign.myflodesk.com/launch-your-business-bootcamp
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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As a visionary for my company, taking time to reflect is essential. It allows me to review the events of the past year, recognize my growth, and learn from the lessons it brought. Reflecting also helps me plan with intention and shape a clear vision for the year ahead.
While I can’t control every circumstance, I can control how I approach the future, set meaningful intentions, and focus on what I want to achieve in the coming year.
In this special year-end episode, I share how to reflect on your wins, lessons, and growth from 2024 while preparing to embrace 2025 with clarity and purpose. I guide you through setting goals, choosing a "Word of the Year," using a planner to stay focused and accountable, and crafting a vision board to keep you motivated toward your goals.
I also introduce exciting updates to My Design Mentor and an all-new Launch Your Business Boot Camp! These resources are designed to give aspiring interior designers the guidance, accountability, and tools they need to build a thriving business.
Whether you’re dreaming of starting your career or ready to leap into entrepreneurship, this episode is packed with tips and inspiration to help you make it happen.
Start 2025 with intention! Listen now, and take the first steps toward turning your creative goals into reality. Don’t forget to join the waitlist for the boot camp—spots are limited!
Why you’ve got to check out today’s episode:
Discover how to reflect on your personal and professional growth from the past year and use those insights to set clear, intentional goals for 2025 Learn how to create your vision board to keep your goals top of mind and fuel your motivation throughout 2025 Get early access to a boot camp so you can launch your interior design business in 2025Check out the show notes >>> Start Your 2025 Journey: Reflection, Goal Setting, and Vision Board for Success
NEXT STEPS:
Join the waitlist for the Launch Your Business Boot Camp—spots are limited!
https://rwarddesign.myflodesk.com/launch-your-business-bootcamp
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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"Do I need a formal degree in interior design to succeed? What steps should I follow in the design process? Should I add new services like construction management or staging? How do I diversify my offerings while staying true to my brand?"
These questions reflect a critical milestone in a designer’s career journey, helping them go from establishing their practice to running a thriving business.
In this episode, you will find answers from Michelle Norgren, the founder of Harmony Homes, a successful luxury interior design and construction firm. She shares her inspiring story highlighting how she built her business during the uncertainties of the pandemic and the systems she developed to ensure her team runs like clockwork.
She also reveals practical strategies for growing your design business, from using tools like Motion AI to streamline tasks, to hiring the right people to cover your weaknesses.
Whether you're just starting or looking to scale up, Michelle’s insights will help you create clear processes, improve client relationships, and achieve your goals.
If you’ve been searching for ways to grow your interior design career with confidence and clarity, this episode is for you! Don't miss this opportunity to gain practical, battle-tested advice from an interior design entrepreneur who's been in your shoes. Tune in now!
Featured Guest:
Michelle Norgren is the owner and founder of Harmony Homes, a luxury interior design and construction firm.
With a background in architecture and a passion for creating beautiful, functional spaces, Michelle launched Harmony Homes to help clients bring their dream homes to life.
Under her leadership, the company has become known for its seamless design-build approach, ensuring every project reflects the firm's ethos, where beauty, space, and functionality harmonize. Michelle's expertise in both design and construction allows her to offer clients a comprehensive, personalized experience from concept to completion.
Why you’ve got to check out today’s episode:
Discover how to build an efficient, collaborative team and implement streamlined processes to manage projects effectively Learn expert advice on scaling whether it’s expanding into construction, collaborating with architects, or preparing for new build projects Gain inspiration to turn your creative passion into a thriving, sustainable enterpriseCheck out the show notes >>> Expert Advice on Building & Scaling Your Interior Design Firm With Confidence
NEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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