Afleveringen
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In this episode of The Destination Marketing Podcast, Adam and Mike Kaput, chief content officer at Marketing AI Institute, discuss the impact of artificial intelligence on the destination marketing industry. They delve into the latest AI-powered tools that have emerged and share valuable insights into how these tools can be effectively utilized to enhance destination marketing strategies.
âLeading up to ChatGP has been because machines can help make themselves smarter, but now when we have humans using smarter machines to make both the human and the machine smarter, suddenly weâre off to the races. The people that learn right now how to leverage these tools effectively in their own domain of expertise are going to feel like theyâre superhuman.â -Mike Kaput
Marketing AI Institute
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
Amir Eylon, president and CEO of Longwoods International, joins Adam on todayâs episode to discuss the travel-related impact of Aprilâs solar eclipse. Amir shares some interesting statistics he collected from American travelers about their travel plans to see the solar eclipse. The conversation then shifts to other insights that Amir is seeing throughout the industry, such as the impact of inflation and changes in traveler mindsets.
âBut I think the biggest learning from this one, which you saw some of it in 2017, but you saw a lot of it this year, is that the community took an event that literally lasts a little over an hour and made it either a full day or a multi-day event and festival...â - Amir Eylon -
Zijn er afleveringen die ontbreken?
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Powered by Visit Myrtle Beach, âTraveling the Spectrumâ is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On todayâs episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned media content has a bright future in destination marketing. Youâll also be able to listen to the trailer in the episode and watch the trailer at https://travelingthespectrumshow.com/.
"Weâre changing a lot of lives, for sure, but weâre also, in my opinion, weâre pushing this travel and this destination marketing industry forward at the same time. Itâs the work Iâm most proud of out of everything Iâve done in my 20 plus year career, itâs phenomenal, and itâs changed me, Iâm a different person having watched these six episodes and you will be too.â - Stuart Butler
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
In this episode, Adam continues his time at Destinations Internationalâs Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences for the traveler.
âMy other thing with destination development is you have to really work within the structure and the capabilities of your partner. You may want them to do something but if theyâre not ready, you have to work at their pace. You can lead them and you can work with them and you can partner with them but the thing is, they also have to have the capacity to move things forward.â -Angeline Chew
Discover Surrey
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helenaâs rebrand process and how they involved key stakeholders and community members to ensure its success.
âWe communicated to our local stakeholders and invested the time to teach all of our organizations how this brand is not only a tangible document but a tangible vision for growth.â -Brandon Pendergast
Visit Helena
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
In this episode, Adam invites travel expert, author and podcast host Sarah Dandashy to share her insights on the hospitality industry. Sarah talks about her experiences working in travel and tourism and explains why having great people is crucial for providing excellent hospitality to visitors. Adam and Sarah also discuss her role in West Hollywood's podcast and why creating meaningful content is critical for destinations.
Ask A Concierge
The Creators Podcast
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
In this episode, Adam talks with Tom Farrell, Founder and CEO of The Workshop, an Emmy-nominated team that focuses on producing unscripted television content. They talk about some of the projects that Tom has worked on, including an upcoming project for Visit Myrtle Beach: Traveling the Spectrum. Listen to learn why Tom is so passionate about telling stories and how your destination can do something similar.
"I always use that question why not right now? Why not do it right now? You can talk about it and kick it down the road for years. What you have to do is roll up your sleeves, decide that youâre going to plow forward, commit to it, and stay with that commitment." -Tom Farrell
The Workshop
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
On this episode, Adam is joined by President and CEO of Visit Laguna Beach Rachel OâNeill Cusey to discuss their new campaign, âFrom Radical Origins.â Designed to tell the stories that have shaped Laguna Beach, this brand-new campaign defies conventional advertising norms, offering a fresh approach to portraying a destination's narrative.
âIf I learned anything, it was from the people that told their stories. They all made a change by doing something radical and doing something that was outside of the box. Thatâs what we have to do to make things happen.â -Rachel OâNeill Cusey
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
This week, Adam dives into the cultural phenomenon that is Taylor Swift and how two cities were able to capitalize on The Eras Tour coming to town. Isaac Reichman from Choose Chicago and Julie Calvert from Visit Cincy join Adam to talk about their experiences hosting the tour and the incredible results they saw from this major event.
Choose Chicago
Visit Cincy
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
In this episode, Esther Wagner from Palmetto Pride joins Adam to discuss the relationship between litter and crime, and how her organization aims to change littering behaviors for a cleaner South Carolina. She explains the importance of crime prevention through environmental design and its four strategies: territoriality, natural access control, natural surveillance and maintenance. Esther emphasizes the role of stakeholders in implementing these principles and invites other states to collaborate with Palmetto Pride to promote safe and attractive destinations.
Palmetto Pride
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
In this episode of The Destination Marketing Podcast, Adam and Jen Brunson, marketing coordinator at Visit Myrtle Beach, discuss Jen's podcast, "I Speak Mama," a podcast for moms that has been a crucial part of Myrtle Beachâs content strategy. They talk about why a podcast for moms works so well in the tourism space and how subtly promoting Myrtle Beach has proven to be an effective strategy. Jen emphasizes the importance of building trust with the audience before integrating promotional content, ensuring authenticity and a genuine connection with the community.
âMoms are the ones who are making a lot of decisions when it comes to travel and where they're going. For us, the podcast is, okay, let's build this community of people and then use Myrtle Beach as a background, and hopefully that community latches on to it. It's not a main focal point, but it's providing an area where they can go and understand what a mom in Myrtle Beach is going through and the excitement that's here. And hopefully, they come and visit.â -Jen Brunson
I Speak Mama Podcast
Visit Myrtle Beach
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
In this episode, Adam takes the show on the road to the South Carolina Annual Governorâs Conference on Tourism & Travel. He talks with Devyn Whitmire, Digital Engagement Manager for Discover South Carolina, about her professional journey, creating the Palmetto Porch podcast and its focus on authentic local stories to promote tourism. Devyn highlights the podcast's role in driving brand awareness and visitation through storytelling and community engagement. Adam also talks with Bill Miles from the Hilton Head-Bluffton Chamber of Commerce about Hilton Head Island's attractions and long-term destination marketing strategies. They emphasize the importance of investing in the community and the impact of storytelling on the tourism industry.
Discover South Carolina
Hilton Head Island
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
In this bonus episode of the Destination Marketing Podcast, Adam highlights two episodes of a new show produced by EKR, Brands & Campaigns. Host Camden Bernatz and special guest Stuart Butler dive into Myrtle Beachâs âMittary Bestâ campaign, entirely generated by AI. In the second part of the episode, Adam joins Camden to analyze why this campaign was so successful and what other destinations can learn about using AI in their daily practice.
Brands & Campaigns
Mittary Best
Visit Myrtle Beach
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, joins this episode of the Destination Marketing Podcast to discuss the dynamic nature of destination marketing. Adam and Stuart explore the shift towards owned media strategies and the power of storytelling in engaging audiences. Stuart highlights Myrtle Beach's innovative projects like "Chef Swap" and "Traveling the Spectrumâ and talks about why projects such as these are critical in communicating with the consumer in a more personal way. They also discuss the importance of implementing AI into your marketing toolbox and learning to evolve as the technology improves.
"I genuinely fear that if we don't evolve, we could become obsolete in the next world that AI is bringing. We have to be willing to take risks. We have to be brave. It's literally a matter of whether we exist ten years from now is going to be determined on how much innovation and evolution happens over the next ten years." -Stuart Butler
Visit Myrtle Beach
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
In this episode of The Destination Marketing Podcast, Adam joins three special guests from Salt Lake City, Utah. Erin Mendenhall, Mayor of Salt Lake City, Kaitlin Eskelson, President & CEO at Visit Salt Lake, and Sarah Lehman, CEO at Zartico, join Adam to talk about the factors that have contributed to Salt Lake's tourism success. Mayor Mendenhall discusses overcoming growth and how the challenges of growth outweigh the challenges of stagnation. Kaitlin talks about how Visit Salt Lake has utilized data to make informed decisions. Sarah mentions why this data is critical in helping destinations think proactively about their marketing. They also discuss how tourism has changed in the area over the years and how it has helped support the economic growth that the state has seen over the past several years.
Mayor Erin Mendenhall
Visit Salt Lake
Zartico
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
To celebrate 300 episodes of The Destination Marketing Podcast, Adam has something special planned. On todayâs episode, he sits down with his daughter Millie, who interviews him on all things relating to the podcast. Tune in for insights on why Adam created The Destination Marketing Podcast, the lessons heâs learned along the way and some reflection on the past 300 episodes.
âAnd I think thatâs the most valuable thing that Iâve gotten from this show is Iâve built really lasting and meaningful relationships from having conversations with people on this show, and I donât know if I would trade that for anything else in my career that Iâve experienced so far...â - Adam Stoker
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
Nicole Mahoney is the CEO of Break the Ice Media, host of the podcast Destination on the Left and the author of Stronger Together: Building World Changing Business Collaborations. Today, she sits down with Adam on the Destination Marketing Podcast to talk about her entrepreneurial background and what led her to start her own agency. Nicole also shares some insights on collaboration from her book and some examples of how collaboration works in the destination marketing sphere and beyond.
Break the Ice Media
Destination on the Left
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
"My point of view on collaboration is that people take it for granted. They donât think a lot about it. People say, yeah, I collaborate. You know, you and I have talked, I mean, you and I have actually collaborated on campaigns and projects for clients. But we donât pay a whole lot of attention to what makes a collaboration work and what might get in the way of making it work.â - Nicole Mahoney -
Adam is still on the road in Lewiston, Idaho for todayâs episode of The Destination Marketing Podcast. Joining him today is Mike McKenna, the executive director of the Chamber of Hailey and the Wood River Valley, and Scott Fortner, the Executive Director of Visit Sun Valley. Both Mike and Scott detail the relationships that their respective DMOs have with their visitors, how theyâve cultivated that relationship, and what makes their destinations unique.
âI mean as much weâre probably Idahoâs biggest international destination for a ski resort for sure, weâre still small town Idaho and I think as long as we can hold onto that, then weâre going to keep attracting the right kind of people.â - Mike McKenna
Chamber of Hailey and the Wood River Valley
Visit Sun Valley
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Rayburn and Jeremy Chase with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach. Jeremy also talks about his time working with agencies and how that experience has given him a new perspective as the Marketing and Innovation Administrator for Visit Idaho.
"We're a bit outgunned, outmanned, outnumbered but we're definitely not outplanned. We've got to work with the resources we have, knowing that we are kind of outspent with those competitive states." -Jeremy Rayburn
Visit Idaho
If youâre enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. -
Adam continues his conversation with the Utah Tourism Collective in this weekâs episode of the Destination Marketing Podcast, diving into some of the things that will have a major impact on tourism this year. They discuss how AI has changed the world and why destinations need to learn how to use it. They also talk about why taking risks is critical and how industry vendors play a key role in moving innovation forward.
Zartico
Relic
Ripe
Spontigo
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relicâs services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected]. - Laat meer zien