Afleveringen
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#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution.
Dave and Diane cover:
The difference between positioning and messaging (and why both matter)How to create a messaging strategy that actually resonatesWhy most B2B messaging sucks and how to fix itHow to structure homepage messaging for maximum impactHow to get the most value from customer research for copywritingTimestamps
(00:00) - – Intro to Diane(03:29) - – What is message-market fit and why does it matter?(06:43) - – The biggest messaging mistakes B2B companies make(09:09) - – The difference between positioning and messaging (and why both matter)(12:37) - – How to create a messaging strategy that actually resonates(15:54) - – Signs your messaging isn’t working and how to fix it(19:28) - – The role of customer research in B2B messaging(23:01) - – How to structure a homepage message hierarchy that converts(28:33) - – What makes a great value proposition vs. a generic one(31:07) - – How to test and validate your messaging with real customers(34:51) - – Why messaging needs to be clear, not clever(38:22) - – Common struggles B2B teams face when implementing new messaging(41:58) - – Final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.
Dave and Ross cover:
How organic content and SEO fit into a modern B2B marketing strategyThe power of LinkedIn, podcasts, and community for long-term brand growthHow to turn content into a flywheel that drives awareness, engagement, and revenueTimestamps
(00:00) - – Intro to Dave(07:01) - – Why organic content is the foundation of a great marketing strategy(09:29) - – The role of SEO in B2B marketing(12:44) - – How brands can balance paid marketing with organic content(15:56) - – The power of LinkedIn and why marketers should prioritize personal branding(19:28) - – Why podcasts are an underrated channel for brand-building(23:09) - – How to build an audience and turn content into a long-term flywheel(29:09) - – The connection between community and content marketing(32:48) - – How Exit Five grew into a marketing community(36:42) - – The biggest mistakes B2B companies make with content marketing(40:59) - – How to measure content success beyond just traffic and rankings(44:47) - – Advice for marketers looking to build influence in their industry(48:04) - – Final thoughtsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Zijn er afleveringen die ontbreken?
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#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.
Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.
Danielle, Rita, Ross, and Tom cover:
The most common SEO mistakes B2B marketers are making right nowWhy ranking for the wrong keywords is hurting your pipelineHow to optimize content for scanners, search intent, and conversionsTimestamps
(00:00) - – Introduction to Rita, Ross, and Tom(03:50) - – Why SEO has changed and what marketers are getting wrong in 2024(06:51) - – The impact of AI on SEO and why standing out is harder than ever(08:33) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO(10:59) - – The difference between top-of-funnel and bottom-of-funnel content strategies(13:26) - – Why glossary pages aren’t enough and what to do instead(16:02) - – The biggest homepage SEO mistakes (live website teardown)(20:45) - – How to structure product and category pages for better rankings(23:39) - – The problem with keyword stuffing vs. real search intent optimization(28:42) - – Why internal linking and URL structure matter for SEO success(33:18) - – How backlinks, brand authority, and digital PR impact rankings(37:12) - – The role of content quality, readability, and formatting for scanners(40:37) - – Common mistakes in blog strategy and how to fix them(45:07) - – Why getting to the point faster improves rankings and engagement(47:43) - – Final SEO takeaways recommendationsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave sits down with Melton Littlepage, CMO at 1Password, to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why being the leader in your space matters more than perfect attribution.
Dave and Melton cover:
Why category leadership is critical and how to position your company as #1How enterprise marketing, brand-building, and demand gen work together to drive growthHow 1Password is expanding beyond password management to create a new categoryTimestamps
(00:00) - – Intro to Melton(06:10) - – The evolution of marketing from demand gen to category creation(09:19) - – The balance between data-driven marketing and brand-building(10:53) - – Why attribution alone won’t make your company “hot”(11:26) - – The importance of category leadership and market perception(13:38) - – How 1Password is shifting from password management to Extended Access Management (XAM)(16:02) - – How COVID changed the cybersecurity landscape(18:15) - – Why legacy security tools aren’t enough for modern businesses(20:45) - – The role of category creation in defining 1Password’s future(22:00) - – Naming and positioning a new category (Extended Access Management)(23:39) - – The risks and rewards of category creation vs. competing in an existing space(25:43) - – Why CISOs are hesitant to be early adopters—and how to shift buyer perception(28:42) - – The strategy behind creating demand for a new category(30:39) - – Lightning strike moments and big brand plays for category awareness(33:18) - – Structuring a marketing team to support both enterprise and self-service growth(37:12) - – Balancing B2B and consumer marketing(40:37) - – Why 1Password invested in sports sponsorships(43:34) - – The power of emotional marketing and brand trust in enterprise sales(46:21) - – Thought leadership and analyst relations in shaping a category(47:43) - – Final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane, joins Robert Kaminski, Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it.
They also cover:
The biggest mistakes B2B marketers make on product pages (and how to fix them).How to structure a product page that drives trials and conversions.The role of interactive demos, videos, and CTAs in guiding prospects to the next step.Timestamps
(00:00) - - Introduction to Madhav, Robert, and Dan(02:33) - - Why most B2B product pages fail to convert(04:08) - - The five biggest mistakes companies make on product pages(06:45) - - The importance of clear messaging over a list of features(09:03) - - Should you use videos, screenshots, or interactive demos?(11:34) - - How to structure a product page that actually drives trials(13:26) - - Breaking down the role of CTAs and conversion flow(15:39) - - First product page teardown: What works and what doesn’t(22:22) - - Product gifs vs. static images(24:49) - - Second product page teardown: Fixing common UX mistakes(28:07) - - When and where to use customer testimonials(31:32) - - Why gating product demos might be hurting your conversions(34:17) - - Third product page teardown: CTA placement and messaging(36:47) - - The biggest takeaway from testing hundreds of product pages(39:52) - - Quick wins to improve your product pages today(42:59) - - Final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli, founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the three key changes every product marketer should make to get promoted.
Matt and Drew cover:
Why you shouldn’t obsess over lost deals - and how to focus on winning more of the right customers instead.How competitive intelligence can shape your positioning and sales strategy.How to structure Win/Loss programs to influence product, sales, and marketing strategies.Timestamps
(00:00) - - Introduction to Drew(04:08) - - What is Win/Loss analysis and why it matters(06:45) - - Why companies obsess over lost deals (and why that’s a mistake)(09:03) - - The real value of analyzing won deals instead of just losses(11:34) - - How to identify your best customers and find more like them(13:26) - - The power of competitive intelligence in shaping positioning and sales(15:39) - - How to ethically gather insights from former competitor employees(18:49) - - Common mistakes companies make when running Win/Loss programs(21:04) - - How to structure a Win/Loss interview for maximum insights(24:49) - - The key questions to ask during Win/Loss interviews(28:07) - - Why sales and marketing alignment is critical for Win/Loss success(31:32) - - How Win/Loss analysis can influence product roadmap decisions(34:17) - - The best way to present Win/Loss findings to executives(36:47) - - How to turn insights into action and drive real business impact(39:52) - - A step-by-step guide to launching a Win/Loss program(42:59) - - Final takeaways and advice for product marketersSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Matthew Carnevale, Head of Community at Exit Five, introduces AI Playbooks, a new on-demand training program packed with expert-led tutorials and ready-to-use templates designed to help you drive better results with AI.
No fluff, no theory—just real playbooks from 15 B2B marketers showing exactly how they use AI for ICP research, personalization at scale, cold email automation, marketing video creation, SEO, and more.
If you’re tired of the AI noise and want actionable tactics you can use immediately, this course is for you. Learn more and sign up at exitfive.com/ai-playbooks.
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it.
Dave, Diane, and Lee cover:
The biggest homepage mistakes B2B companies make (and how to fix them).What belongs above the fold to grab attention and drive action.How to balance messaging for multiple personas without overwhelming visitors.If your homepage isn’t converting (or is the subject of endless internal debates), this episode is packed with actionable insights to help you optimize it.
Timestamps
(00:00) - - Intro to Diane and Lee(03:43) - - Common homepage mistakes that kill conversions(04:57) - - What belongs above the fold and why it matters(06:36) - - The role of messaging in homepage clarity and engagement(08:17) - - Balancing multiple personas without overwhelming visitors(09:31) - - Homepage copywriting do’s and don’ts(14:04) - - The importance of A/B testing and user feedback(16:25) - - Homepage layout best practices for conversion(18:49) - - Homepage roast: Amplemarket(24:14) - - Homepage roast: Chattermill(30:49) - - The role of trust indicators and social proof(33:17) - - Common design mistakes that reduce homepage effectiveness(36:47) - - Homepage roast: PrimePay(41:42) - - Messaging clarity vs. overcomplicating the value prop(45:07) - - Final thoughtsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave sits down with Trinity Nguyen, CMO at UserGems, to discuss her journey from first business hire to CMO, the role of product marketing in B2B, and how AI is transforming outbound sales. Trinity got started at UserGems’ by building their first website for free, then got hired as Head of Marketing and has shaped the company’s ABM strategy and demand generation playbook.
Dave and Trinity cover:
Why every startup should hire a product marketerHow to develop a strong vision and align with product teamsScaling outbound with AI-driven ABM and sales engagementTimestamps
(00:00) - - Intro to Trinity(07:26) - - Why product marketing is the foundation of great B2B marketing(09:03) - - The importance of positioning and messaging in a competitive market(11:12) - - How Trinity rebuilt UserGems’ website for free before joining the company(12:29) - - Negotiating your role and setting the foundation for marketing(14:05) - - Why marketing should own SDRs and outbound prospecting(15:46) - - The early days of building demand gen at UserGems(17:24) - - Differentiation and positioning in a crowded market(19:29) - - Aligning marketing with product teams and company vision(22:37) - - Developing ICP and refining target accounts(25:22) - - Why outbound was the first major pipeline driver for UserGems(27:12) - - Transitioning from a startup to a growth-stage company(29:27) - - How UserGems runs ABM at scale(31:41) - - The AI shift in outbound marketing and its impact(34:53) - - AI for sales outreach and improving outbound efficiency(38:17) - - Why Trinity was initially skeptical about AI in outbound(41:00) - - Cutting spend while increasing pipeline with AI-driven outbound(43:44) - - The role of brand and inbound marketing in a demand gen playbook(45:56) - - Why traditional inbound marketing didn’t work for UserGems(47:42) - - Creating engaging demand gen campaigns(49:37) - - Final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
You work hard to drive traffic to your landing pages – they’re the backbone of lead generation and conversion.
In this session from our Ultimate Roast of B2B Websites, Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio and expert copywriter, sit down to discuss how to nail your B2B landing pages. The panel breaks down real B2B landing pages, highlighting common mistakes, best practices, and live optimizations that can increase conversions and improve user experience.
Danielle, Gabi, Tas, and Will cover:
Why clarity, user intent, and strong CTAs are crucial for high-converting landing pages.The biggest design and messaging mistakes B2B marketers make.How to structure a landing page that captures attention and drives action.Timestamps
(00:00) - - Introduction to Tas, Gabi, and Will(03:24) - - What makes a landing page high-converting?(05:12) - - The difference between landing pages, homepages, and blog posts(06:55) - - Why user intent matters in landing page optimization(08:32) - - Why you need clear headlines and strong CTAs(10:59) - - Common mistakes that kill landing page conversions(13:26) - - Why mobile optimization is critical for discovery and first impressions(15:56) - - The role of trust elements: testimonials, reviews, and credibility badges(18:31) - - Live landing page roast: VC3(31:22) - - Live landing page roast: Mira(47:35) - - Live landing page roast: Metal 3D Printing Forming Page(49:49) - - Why B2B landing pages must prioritize clarity over creativity(52:41) - - How accessibility and contrast impact user engagement(54:52) - - Final takeaways on what makes a great B2B landing pageSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Matt Carnevale sits down with Jessica Andrews, VP of Marketing at Copper, a CRM built specifically for agencies, consultancies, and media companies, designed to help relationship-driven businesses find ideal clients, win new business, manage projects, and nurture customer relationships. The two discuss Jessica’s journey from Senior Product Marketing Manager to VP of Marketing, how she’s navigated imposter syndrome, and her strategies for leading a successful marketing team.
Matt and Jessica cover:
Strategies for shifting from IC to a marketing leadership roleWhy product marketing is the foundation of great marketingHow product marketers can position themselves for leadershipTimestamps
(00:00) - - Introduction to Jessica(02:03) - - Transitioning from product marketing to VP of marketing (06:00) - - Dealing with imposter syndrome and learning to trust your instincts (08:43) - - The shift from execution to strategy in a leadership role(10:25) - - Why taking time to think is crucial for marketing leaders(11:48) - - The power of networking and learning from other marketing leaders(13:49) - - How talking to agencies helped shape Copper’s marketing strategy(15:08) - - Why product marketing is the foundation of great marketing(16:47) - - The importance of cross-functional alignment in marketing leadership(19:25) - - Understanding the mindset of sales teams and how to collaborate effectively(22:19) - - The challenge of getting buy-in for product marketing initiatives(27:03) - - Balancing being a strategic partner vs. an order taker(29:43) - - How to respond to last-minute requests and set expectations(32:05) - - Strategies for building strong relationships with sales and product teams(35:17) - - How to become T-shaped and prepare for marketing leadership(37:35) - - Learning demand gen and paid ads(39:45) - - Why marketing leaders need to understand revenue and business impact(41:53) - - Advice for product marketers who want to grow into leadership(42:39) - - Closing thoughts and final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Is there anything more terrifying for a marketer than having to work on the pricing page? How do you handle packaging, listing out features, and deciding whether to put the actual price, or “contact sales”?
In this session from our Ultimate Roast of B2B Pricing Pages, Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo) share their secrets to a killer B2B pricing page. Then, they do a live teardown of real pricing pages that you can learn from.
Emily, Bill, and Karan also cover:
How to make your pricing page clear and transparentThe most common mistakes SaaS companies make with pricingHow to structure pricing tiers and communicate value effectivelyTimestamps
(00:00) - - Introduction to Bill, Emily, and Karan(02:35) - - Why pricing pages are critical to conversions(04:48) - - The FAST framework(06:46) - - The four key functions of a pricing page(10:39) - - Common mistakes companies make with pricing page clarity(13:54) - - The role of social proof and risk reversal in building trust(16:07) - - Should B2B companies display pricing on their website?(18:41) - - How to structure pricing tiers for clarity and conversion(20:58) - - Live pricing page roast: Mention(33:15) - - Live pricing page roast: Flagsmith(41:28) - - Live pricing page roast: Contact Monkey(44:42) - - Why request pricing forms create unnecessary friction(47:03) - - Should you display pricing if your competitors don’t?(49:05) - - The importance of value-based pricing in B2B(53:31) - - Final takeaways and recommendationsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.
Matt and Kanika cover:
Why your LinkedIn profile should be treated like a landing pageThe biggest mistakes B2B marketers make with their LinkedIn presenceHow to structure your profile for visibility, engagement, and inbound opportunitiesTimestamps
(00:00) - - Intro to Kanika(03:22) - - Why optimizing your LinkedIn profile is so important(07:10) - - Your LinkedIn profile functions like a landing page(09:03) - - Optimizing your LinkedIn cover image(10:45) - - Common mistakes in LinkedIn profile branding and messaging(12:05) - - The role of social proof and credibility in your LinkedIn profile(13:49) - - How to craft a compelling LinkedIn headline(20:31) - - How to use personalized CTAs and custom LinkedIn buttons(31:57) - - Why business leaders should prioritize their LinkedIn presence(35:10) - - Balancing strong copy and good design for credibility(37:01) - - Optimizing the LinkedIn Featured section(43:58) - - How to turn The Experience section and About section into a conversion tool(49:30) - - How often should you update your LinkedIn profile?(52:08) - - Final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:
Balancing Brand vs. DemandWorking with the sales team vs. serving customersHow to inject personality into your brandThe most successful marketing campaigns Dave was a part of in his careerHow to plan and brainstorm good marketing ideasThe biggest mistake marketing teams makeHow to structure a marketing teamHow did you know it was the right time to start your own company?How to best differentiate in a crowded competitive market with similar feature offeringsTimestamps
(00:00) - - Intro to Dave(04:08) - - Balancing brand, demand, and customer-centricity in marketing(06:46) - - Infusing personality into marketing(11:06) - - Most successful marketing campaigns and why they worked(18:28) - - The concept of marketable moments and creating momentum(21:48) - - Marketing at Drift and Privy(23:42) - - How to plan and brainstorm campaign ideas(26:43) - - Biggest mistakes marketing teams make(28:15) - - Structuring marketing teams for different business needs(29:02) - - The journey to starting Exit Five as a company(31:25) - - Brand marketing versus demand marketing for scaling startups(34:03) - - Differentiating positioning in a crowded market(37:29) - - Closing thoughtsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
This episode is from the Direct podcast hosted by Corrina Owens (Fractional ABM consultant) and Taylor Young (Director of Strategy, Professional Services at DemandScience). Corrina and Taylor sit down with Exit Five’s Head of Community, Matthew Carnevale, to discuss his journey in scaling the Exit Five community to over 5,000 members. They dive into engagement strategies, fostering connections, and creating value-driven programming for B2B marketers.
Corrina, Taylor, and Matthew cover:
How to seed a community with experts and drive engagementThe role of events and content in fostering member participationBalancing long-term community growth with short-term winsTimestamps
(00:00) - - Intro to Matt(02:19) - - Defining community and the difference between building community and a community(04:19) - - Why Exit Five moved to a gated Circle community(06:19) - - How Exit Five engages members and drives meaningful engagement(09:19) - - Scaling community management with member contributions(13:19) - - Balancing digital and in-person community strategies(15:19) - - Advice for teams without a founder-led social presence(16:19) - - Creating audience-first media assets to build community(19:37) - - Balancing short-term wins with long-term community goals(24:37) - - Tracking engagement and measuring community success(27:37) - - First steps for starting a community(32:37) - - Closing adviceSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflow’s first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up.
Dave and Michael cover:
How Everflow turns happy customers into referral partnersWhat it’s like to be a first-time marketing leaderBuilding a marketing function from scratchTimestamps
(00:00) - - Introduction to Michael(05:56) - - Michael’s journey to marketing leadership(10:43) - - Understanding company growth before developing your strategy(13:47) - - Turning happy customers into referrals(17:52) - - Scaling a successful team(24:30) - - Referrals vs. paid ads(28:47) - - Organic vs. paid strategies(31:14) - - Growing organically and spreading through word-of-mouth(33:00) - - Finding complementary business partnerships(39:13) - - Enhancing content creation(42:13) - - Delegation and accountability in a strong team(43:12) - - Strategizing for growth(46:22) - - Closing remarksSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.
Dave and Chris also cover:
The future of GTM and the evolving role of the CMOWhy sustainable growth is the only path forwardThe transformative role AI will play in B2B marketingTimestamps
(00:53) - - Intro to Chris Walker(03:59) - - Managing different perspectives on social media(08:31) - - The ROI of podcasts and social media engagement(13:54) - - Why real-time feedback loops are valuable(19:29) - - Shifting from "growth at all costs" to sustainable growth(25:19) - - Rethinking marketing measurement and ROI(32:47) - - Splitting marketing teams: strategy vs. pipeline creation(39:52) - - How AI is reshaping B2B marketing teams(47:57) - - Chris’s approach to creativity and focus(52:42) - - Predictions for the future of B2B marketing(54:20) - - OutroSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.
Dave and the Tenon team cover:
The importance of aligning marketing goals with overarching business objectives to drive meaningful resultsHow to create a marketing operating system that prioritizes clarity, efficiency, and flexibilityPractical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changesTimestamps
(00:00) - - Intro to the Tenon Team(05:16) - - How to Think About Your Marketing Strategy Challenges(11:12) - - Framework for Building a Marketing Operating System(15:50) - - Why You Should Align Marketing with Business Goals(18:44) - - How to Ensure Campaign Alignment with Marketing Goals(23:11) - - Why Proactive Planning Is Key(29:20) - - How to Simplify Your Marketing Processes(36:22) - - Leadership Strategies(40:48) - - Tenon’s Tools for Success(45:03) - - Aligning Brand Goals and Business ObjectivesSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.
They share lessons they both learned on their content journeys and discuss things like:
Prioritizing search as a distribution channelWhy social followers are not a vanity metricUsing and enabling the sales team for content distributionHow to repurpose your most popular content
(00:00) - - Intro(01:20) - - Underrated Content Strategy for B2B(01:35) - - SERP and Mindshare Domination(01:35) - - ChatGPT and Closing Thoughts(01:40) - - Search as a Distribution Channel(01:40) - - Why We're Doubling Down on X(01:55) - - Adjusting Your Tone with the Times(02:00) - - Why Followers Aren't a Vanity Metric(02:01) - - How to Repurpose Popular Organic Social Content(02:15) - - An Easy Content Distribution Tactic(02:16) - - The Sales Team as a Distribution Channel
TimestampsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement.
Dan covers:
How community marketing transforms brands by turning customers into primary distribution points for your story.Why it’s important to map influence spaces and leverage customer relationships.Strategies to build a scalable advocacy journey that turns customer love into measurable business outcomes.Timestamps
(00:00) - - Intro to Dan(06:31) - - Community Marketing Transforms Brands(09:39) - - Defining “Community” and “Community Marketing”(11:19) - - Community Phase 1: Build Baseline Presence Across Spaces that Hold Relevant Influence(22:19) - - Community Phase 2: Differentiate Presence Everywhere by Building more Brand Distribution Points (35:07) - - Community Phase 3: Build Amazing Spaces That Hold Influence(36:07) - - How to Determine your Community Strategy?(36:37) - - How to Evangelize Across Communities?(37:37) - - Q&ASend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode is brought to you by Customer.io.
You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.
Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.
Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.
And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.
7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.
Join them by visiting Customer.io to get started.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more - Laat meer zien
