Afleveringen

  • Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale)

    Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale)

    · B2B Marketing with Dave Gerhardt

    #233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we build, and why “curate, don’t create” has been key to scaling. If you’re running (or joining) a B2B community, this is how you make it work.

    Matt covers:

    Why we think of community like a product, not just a channelHow Exit Five grew community membership over 100% in under a yearThe systems we use to drive 40% monthly active user engagementThe power of “tripwires,” onboarding, and member matchmakingHow feedback loops shape what we build

    Timestamps

    (00:00) - – Intro to Matt(03:49) - – Exit Five’s approach to community(06:19) - – What it means to treat community like a product(10:19) - – Why audience is the foundation of community growth(13:19) - – How Exit Five builds and converts audience from LinkedIn(16:19) - – Using content tripwires to drive signups(18:19) - – Offers that work: Why we use a 7-day free trial(21:19) - – How Exit Five got started as a paid community(24:19) - – The product mindset: build, test, iterate(28:37) - – Using member feedback to drive product decisions(30:37) - – Real example: member matchmaking feature(32:37) - – Promoting new community features like product launches(35:37) - – How we drive 40% monthly active usage(37:37) - – The value of member-led events and how we do them(40:37) - – Other plays: tagging experts, matchmaking, onboarding(43:37) - – Why self-promo was hurting our community and what changed when we cut it(45:37) - – Final takeaways + advice for small communities(49:37) - – Audience Q&A: re-engagement, matchmaking, content cadence

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

    How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

    · B2B Marketing with Dave Gerhardt

    #232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

    Jen and Dave cover:

    Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipelineHow Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJenHow companies should focus on genuine diversity efforts rather than superficial inclusivity

    Timestamps

    (00:00) - – Intro to Jen(07:29) - – Why you should have a mentor and how to get one(09:19) - – Sales experiences and becoming a Chief Evangelist(12:50) - – Making the leap from side hustle to full-time(17:17) - – Why your career experiences should be diverse(21:59) - – The shallow impact of diversity panels(26:03) - – How Jen built her personal brand(29:24) - – Creating unscripted content that’s still clear(32:56) - – Being authentic in marketing(37:51) - – Don’t use templates for customer conversations(44:13) - – Strong relationships between product marketing and sales(45:00) - – Being customer-centric(50:22) - – Why you need to be a good storyteller(52:11) - – Challenges of data analysis

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

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  • We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf)

    We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf)

    · B2B Marketing with Dave Gerhardt

    #230: Messaging | In this episode, Matt sits down with Talia Wolf, founder and CEO of GetUplift, to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding.

    Matt and Talia cover:

    Why most B2B sites focus too much on features and not enough on buyer emotionHow to use emotional targeting and customer research to write copy that convertsThe biggest design mistakes B2B marketers are making (and how to fix them)How to get stakeholder buy-in for website changesWhy great websites start with strong product marketing

    Timestamps

    (00:00) - – Intro to Talia(03:23) - – Why most B2B websites fail to convert(05:49) - – The common thread across 100+ website reviews from Exit Five members(08:34) - – Why focusing on features instead of emotion kills conversions(11:22) - – What is emotional targeting (and how to actually use it)?(14:37) - – The power of customer research in website optimization(17:59) - – How to apply emotional triggers to your homepage copy(21:28) - – Mistakes B2B companies make with above-the-fold content(24:30) - – Why you should write copy before designing the site(29:05) - – Structuring your site around buyer intent and behavior(32:22) - – How to get internal buy-in for messaging and UX changes(35:39) - – The difference between product marketing and “just copywriting”(38:55) - – The role of hierarchy, visual flow, and CTA placement(42:21) - – When to simplify and when to educate on B2B websites(45:43) - – Final takeaways and practical steps to start improving your site

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing

    Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing

    · B2B Marketing with Dave Gerhardt

    #229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype), Ido Mart (CMO at Manychat), and Kimberly Storin (CMO at Zayo) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving.

    Dave, Megan, Ido, and Kimberly cover:

    What every new CMO needs to know about leading a marketing orgHow to align with CEOs, CFOs, and key stakeholders to drive business impactThe biggest marketing shifts happening right now (and what’s no longer working)How to prove marketing’s impact in the era of efficiency

    Timestamps

    (00:00) - – Introduction to the CMO panel(03:31) - – The evolving role of the CMO in 2025(06:57) - – The biggest challenges marketing leaders face today(10:04) - – How to align marketing with CEOs, CFOs, and key stakeholders(13:39) - – What every new CMO needs to know when stepping into the role(17:14) - – The marketing strategies that are working right now (and what’s not)(21:01) - – Why B2B marketing is more emotional than most people realize(25:45) - – How to prove marketing’s impact in a data-driven, efficiency-focused era(29:27) - – The shift from demand gen to brand-led growth(32:52) - – The role of storytelling and positioning in B2B marketing success(37:07) - – Building a high-performing marketing team and the skills CMOs need today(40:47) - – Key takeaways and final advice for marketing leaders

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • LinkedIn Ads & Strategy for B2B with Anthony Blatner

    LinkedIn Ads & Strategy for B2B with Anthony Blatner

    · B2B Marketing with Dave Gerhardt

    #228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

    He and Dave discuss

    LinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads Tips

    Timestamps

    (00:00) - - Intro to Anthony Blatner(08:39) - - Focusing on LinkedIn and Future Expansion(12:04) - - Effective Social Media Advertising and Organic Content(15:28) - - The Overlooked Importance of Creative Content in Advertising(17:36) - - Targeting Personas with Top-of-Funnel Ads(24:06) - - Creating Unique and Targeted Content: Pros and Cons(25:22) - - Lead Generation Strategies for Small Budgets(29:35) - - Effective Funnel Strategies for Small Budgets(33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter(37:57) - - Building Long-Term Memory with Consistent Branding in Marketing(40:18) - - The Power of Narrow Focus for Audience Growth(43:25) - - Content Planning Based on Sales Cycle Length(45:14) - - Connecting with Anthony Blatner on LinkedIn

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • The B2B Event Playbook: Building Revenue-Driving Events in 2025

    The B2B Event Playbook: Building Revenue-Driving Events in 2025

    · B2B Marketing with Dave Gerhardt

    #227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.

    Dave, Stephanie, and Kristina cover:

    The key metrics to track to prove event ROI in 2025How to get executive and stakeholder buy-in for your event strategyWhat’s working in B2B events right now (and what’s not)How to follow up post-event to drive engagement and pipeline

    Timestamps

    (00:00) - – Intro to Stephanie and Kristina(03:34) - – Why events are making a big comeback in B2B marketing(07:01) - – The biggest mistakes marketers make when planning events(09:49) - – How to align your event strategy with business goals(12:34) - – The key metrics to track for proving event ROI(15:46) - – How to get buy-in from executives and key stakeholders(18:59) - – What’s working right now in B2B events (and what’s not)(23:15) - – The role of micro-events, VIP dinners, and executive meetups(27:47) - – Sponsoring vs. hosting your own event — how to decide(32:07) - – The importance of post-event follow-up and engagement(35:49) - – Virtual events: lessons learned and how they fit into 2025 strategies(39:42) - – Live Q&A: Expert answers to audience event strategy questions(45:07) - – Final takeaways on making B2B events worth the investment

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words

    What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words

    · B2B Marketing with Dave Gerhardt

    #226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution.

    Dave and Diane cover:

    The difference between positioning and messaging (and why both matter)How to create a messaging strategy that actually resonatesWhy most B2B messaging sucks and how to fix itHow to structure homepage messaging for maximum impactHow to get the most value from customer research for copywriting

    Timestamps

    (00:00) - – Intro to Diane(03:29) - – What is message-market fit and why does it matter?(06:43) - – The biggest messaging mistakes B2B companies make(09:09) - – The difference between positioning and messaging (and why both matter)(12:37) - – How to create a messaging strategy that actually resonates(15:54) - – Signs your messaging isn’t working and how to fix it(19:28) - – The role of customer research in B2B messaging(23:01) - – How to structure a homepage message hierarchy that converts(28:33) - – What makes a great value proposition vs. a generic one(31:07) - – How to test and validate your messaging with real customers(34:51) - – Why messaging needs to be clear, not clever(38:22) - – Common struggles B2B teams face when implementing new messaging(41:58) - – Final takeaways

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • Content, Community, and Building a 200,000+ B2B Audience with Dave

    Content, Community, and Building a 200,000+ B2B Audience with Dave

    · B2B Marketing with Dave Gerhardt

    #225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.

    Dave and Ross cover:

    How organic content and SEO fit into a modern B2B marketing strategyThe power of LinkedIn, podcasts, and community for long-term brand growthHow to turn content into a flywheel that drives awareness, engagement, and revenue

    Timestamps

    (00:00) - – Intro to Dave(07:01) - – Why organic content is the foundation of a great marketing strategy(09:29) - – The role of SEO in B2B marketing(12:44) - – How brands can balance paid marketing with organic content(15:56) - – The power of LinkedIn and why marketers should prioritize personal branding(19:28) - – Why podcasts are an underrated channel for brand-building(23:09) - – How to build an audience and turn content into a long-term flywheel(29:09) - – The connection between community and content marketing(32:48) - – How Exit Five grew into a marketing community(36:42) - – The biggest mistakes B2B companies make with content marketing(40:59) - – How to measure content success beyond just traffic and rankings(44:47) - – Advice for marketers looking to build influence in their industry(48:04) - – Final thoughts

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • How to Fix Your SEO Strategy

    How to Fix Your SEO Strategy

    · B2B Marketing with Dave Gerhardt

    #224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.

    Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.

    Danielle, Rita, Ross, and Tom cover:

    The most common SEO mistakes B2B marketers are making right nowWhy ranking for the wrong keywords is hurting your pipelineHow to optimize content for scanners, search intent, and conversions

    Timestamps

    (00:00) - – Introduction to Rita, Ross, and Tom(03:50) - – Why SEO has changed and what marketers are getting wrong in 2024(06:51) - – The impact of AI on SEO and why standing out is harder than ever(08:33) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO(10:59) - – The difference between top-of-funnel and bottom-of-funnel content strategies(13:26) - – Why glossary pages aren’t enough and what to do instead(16:02) - – The biggest homepage SEO mistakes (live website teardown)(20:45) - – How to structure product and category pages for better rankings(23:39) - – The problem with keyword stuffing vs. real search intent optimization(28:42) - – Why internal linking and URL structure matter for SEO success(33:18) - – How backlinks, brand authority, and digital PR impact rankings(37:12) - – The role of content quality, readability, and formatting for scanners(40:37) - – Common mistakes in blog strategy and how to fix them(45:07) - – Why getting to the point faster improves rankings and engagement(47:43) - – Final SEO takeaways recommendations

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage

    Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage

    · B2B Marketing with Dave Gerhardt

    In this episode, Dave sits down with Melton Littlepage, CMO at 1Password, to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why being the leader in your space matters more than perfect attribution.

    Dave and Melton cover:

    Why category leadership is critical and how to position your company as #1How enterprise marketing, brand-building, and demand gen work together to drive growthHow 1Password is expanding beyond password management to create a new category

    Timestamps

    (00:00) - – Intro to Melton(06:10) - – The evolution of marketing from demand gen to category creation(09:19) - – The balance between data-driven marketing and brand-building(10:53) - – Why attribution alone won’t make your company “hot”(11:26) - – The importance of category leadership and market perception(13:38) - – How 1Password is shifting from password management to Extended Access Management (XAM)(16:02) - – How COVID changed the cybersecurity landscape(18:15) - – Why legacy security tools aren’t enough for modern businesses(20:45) - – The role of category creation in defining 1Password’s future(22:00) - – Naming and positioning a new category (Extended Access Management)(23:39) - – The risks and rewards of category creation vs. competing in an existing space(25:43) - – Why CISOs are hesitant to be early adopters—and how to shift buyer perception(28:42) - – The strategy behind creating demand for a new category(30:39) - – Lightning strike moments and big brand plays for category awareness(33:18) - – Structuring a marketing team to support both enterprise and self-service growth(37:12) - – Balancing B2B and consumer marketing(40:37) - – Why 1Password invested in sports sponsorships(43:34) - – The power of emotional marketing and brand trust in enterprise sales(46:21) - – Thought leadership and analyst relations in shaping a category(47:43) - – Final takeaways

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • How To Build a High Converting Product Page

    How To Build a High Converting Product Page

    · B2B Marketing with Dave Gerhardt

    #222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane, joins Robert Kaminski, Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it.

    They also cover:

    The biggest mistakes B2B marketers make on product pages (and how to fix them).How to structure a product page that drives trials and conversions.The role of interactive demos, videos, and CTAs in guiding prospects to the next step.

    Timestamps

    (00:00) - - Introduction to Madhav, Robert, and Dan(02:33) - - Why most B2B product pages fail to convert(04:08) - - The five biggest mistakes companies make on product pages(06:45) - - The importance of clear messaging over a list of features(09:03) - - Should you use videos, screenshots, or interactive demos?(11:34) - - How to structure a product page that actually drives trials(13:26) - - Breaking down the role of CTAs and conversion flow(15:39) - - First product page teardown: What works and what doesn’t(22:22) - - Product gifs vs. static images(24:49) - - Second product page teardown: Fixing common UX mistakes(28:07) - - When and where to use customer testimonials(31:32) - - Why gating product demos might be hurting your conversions(34:17) - - Third product page teardown: CTA placement and messaging(36:47) - - The biggest takeaway from testing hundreds of product pages(39:52) - - Quick wins to improve your product pages today(42:59) - - Final takeaways

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • Win/Loss Analysis: How to Turn Customer Insights Into Revenue

    Win/Loss Analysis: How to Turn Customer Insights Into Revenue

    · B2B Marketing with Dave Gerhardt

    Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli, founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the three key changes every product marketer should make to get promoted.

    Matt and Drew cover:

    Why you shouldn’t obsess over lost deals - and how to focus on winning more of the right customers instead.How competitive intelligence can shape your positioning and sales strategy.How to structure Win/Loss programs to influence product, sales, and marketing strategies.

    Timestamps

    (00:00) - - Introduction to Drew(04:08) - - What is Win/Loss analysis and why it matters(06:45) - - Why companies obsess over lost deals (and why that’s a mistake)(09:03) - - The real value of analyzing won deals instead of just losses(11:34) - - How to identify your best customers and find more like them(13:26) - - The power of competitive intelligence in shaping positioning and sales(15:39) - - How to ethically gather insights from former competitor employees(18:49) - - Common mistakes companies make when running Win/Loss programs(21:04) - - How to structure a Win/Loss interview for maximum insights(24:49) - - The key questions to ask during Win/Loss interviews(28:07) - - Why sales and marketing alignment is critical for Win/Loss success(31:32) - - How Win/Loss analysis can influence product roadmap decisions(34:17) - - The best way to present Win/Loss findings to executives(36:47) - - How to turn insights into action and drive real business impact(39:52) - - A step-by-step guide to launching a Win/Loss program(42:59) - - Final takeaways and advice for product marketers

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • New On-Demand Training: AI Playbooks for B2B Marketers

    New On-Demand Training: AI Playbooks for B2B Marketers

    · B2B Marketing with Dave Gerhardt

    Matthew Carnevale, Head of Community at Exit Five, introduces AI Playbooks, a new on-demand training program packed with expert-led tutorials and ready-to-use templates designed to help you drive better results with AI.

    No fluff, no theory—just real playbooks from 15 B2B marketers showing exactly how they use AI for ICP research, personalization at scale, cold email automation, marketing video creation, SEO, and more.

    If you’re tired of the AI noise and want actionable tactics you can use immediately, this course is for you. Learn more and sign up at exitfive.com/ai-playbooks.


    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • Strategies for Building a High-Converting B2B Homepage

    Strategies for Building a High-Converting B2B Homepage

    · B2B Marketing with Dave Gerhardt

    Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it.

    Dave, Diane, and Lee cover:

    The biggest homepage mistakes B2B companies make (and how to fix them).What belongs above the fold to grab attention and drive action.How to balance messaging for multiple personas without overwhelming visitors.

    If your homepage isn’t converting (or is the subject of endless internal debates), this episode is packed with actionable insights to help you optimize it.

    Timestamps

    (00:00) - - Intro to Diane and Lee(03:43) - - Common homepage mistakes that kill conversions(04:57) - - What belongs above the fold and why it matters(06:36) - - The role of messaging in homepage clarity and engagement(08:17) - - Balancing multiple personas without overwhelming visitors(09:31) - - Homepage copywriting do’s and don’ts(14:04) - - The importance of A/B testing and user feedback(16:25) - - Homepage layout best practices for conversion(18:49) - - Homepage roast: Amplemarket(24:14) - - Homepage roast: Chattermill(30:49) - - The role of trust indicators and social proof(33:17) - - Common design mistakes that reduce homepage effectiveness(36:47) - - Homepage roast: PrimePay(41:42) - - Messaging clarity vs. overcomplicating the value prop(45:07) - - Final thoughts

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • #219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems

    #219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems

    · B2B Marketing with Dave Gerhardt

    In this episode, Dave sits down with Trinity Nguyen, CMO at UserGems, to discuss her journey from first business hire to CMO, the role of product marketing in B2B, and how AI is transforming outbound sales. Trinity got started at UserGems’ by building their first website for free, then got hired as Head of Marketing and has shaped the company’s ABM strategy and demand generation playbook.

    Dave and Trinity cover:

    Why every startup should hire a product marketerHow to develop a strong vision and align with product teamsScaling outbound with AI-driven ABM and sales engagement

    Timestamps

    (00:00) - - Intro to Trinity(07:26) - - Why product marketing is the foundation of great B2B marketing(09:03) - - The importance of positioning and messaging in a competitive market(11:12) - - How Trinity rebuilt UserGems’ website for free before joining the company(12:29) - - Negotiating your role and setting the foundation for marketing(14:05) - - Why marketing should own SDRs and outbound prospecting(15:46) - - The early days of building demand gen at UserGems(17:24) - - Differentiation and positioning in a crowded market(19:29) - - Aligning marketing with product teams and company vision(22:37) - - Developing ICP and refining target accounts(25:22) - - Why outbound was the first major pipeline driver for UserGems(27:12) - - Transitioning from a startup to a growth-stage company(29:27) - - How UserGems runs ABM at scale(31:41) - - The AI shift in outbound marketing and its impact(34:53) - - AI for sales outreach and improving outbound efficiency(38:17) - - Why Trinity was initially skeptical about AI in outbound(41:00) - - Cutting spend while increasing pipeline with AI-driven outbound(43:44) - - The role of brand and inbound marketing in a demand gen playbook(45:56) - - Why traditional inbound marketing didn’t work for UserGems(47:42) - - Creating engaging demand gen campaigns(49:37) - - Final takeaways

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • #218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

    #218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

    · B2B Marketing with Dave Gerhardt

    You work hard to drive traffic to your landing pages – they’re the backbone of lead generation and conversion.

    In this session from our Ultimate Roast of B2B Websites, Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio and expert copywriter, sit down to discuss how to nail your B2B landing pages. The panel breaks down real B2B landing pages, highlighting common mistakes, best practices, and live optimizations that can increase conversions and improve user experience.

    Danielle, Gabi, Tas, and Will cover:

    Why clarity, user intent, and strong CTAs are crucial for high-converting landing pages.The biggest design and messaging mistakes B2B marketers make.How to structure a landing page that captures attention and drives action.

    Timestamps

    (00:00) - - Introduction to Tas, Gabi, and Will(03:24) - - What makes a landing page high-converting?(05:12) - - The difference between landing pages, homepages, and blog posts(06:55) - - Why user intent matters in landing page optimization(08:32) - - Why you need clear headlines and strong CTAs(10:59) - - Common mistakes that kill landing page conversions(13:26) - - Why mobile optimization is critical for discovery and first impressions(15:56) - - The role of trust elements: testimonials, reviews, and credibility badges(18:31) - - Live landing page roast: VC3(31:22) - - Live landing page roast: Mira(47:35) - - Live landing page roast: Metal 3D Printing Forming Page(49:49) - - Why B2B landing pages must prioritize clarity over creativity(52:41) - - How accessibility and contrast impact user engagement(54:52) - - Final takeaways on what makes a great B2B landing page

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • #217: Marketing Leadership | Why Product Marketing is the Foundation of Great Marketing Leadership with Jessica Andrews, VP of Marketing at Copper

    #217: Marketing Leadership | Why Product Marketing is the Foundation of Great Marketing Leadership with Jessica Andrews, VP of Marketing at Copper

    · B2B Marketing with Dave Gerhardt

    In this episode, Matt Carnevale sits down with Jessica Andrews, VP of Marketing at Copper, a CRM built specifically for agencies, consultancies, and media companies, designed to help relationship-driven businesses find ideal clients, win new business, manage projects, and nurture customer relationships. The two discuss Jessica’s journey from Senior Product Marketing Manager to VP of Marketing, how she’s navigated imposter syndrome, and her strategies for leading a successful marketing team.

    Matt and Jessica cover:

    Strategies for shifting from IC to a marketing leadership roleWhy product marketing is the foundation of great marketingHow product marketers can position themselves for leadership

    Timestamps

    (00:00) - - Introduction to Jessica(02:03) - - Transitioning from product marketing to VP of marketing (06:00) - - Dealing with imposter syndrome and learning to trust your instincts (08:43) - - The shift from execution to strategy in a leadership role(10:25) - - Why taking time to think is crucial for marketing leaders(11:48) - - The power of networking and learning from other marketing leaders(13:49) - - How talking to agencies helped shape Copper’s marketing strategy(15:08) - - Why product marketing is the foundation of great marketing(16:47) - - The importance of cross-functional alignment in marketing leadership(19:25) - - Understanding the mindset of sales teams and how to collaborate effectively(22:19) - - The challenge of getting buy-in for product marketing initiatives(27:03) - - Balancing being a strategic partner vs. an order taker(29:43) - - How to respond to last-minute requests and set expectations(32:05) - - Strategies for building strong relationships with sales and product teams(35:17) - - How to become T-shaped and prepare for marketing leadership(37:35) - - Learning demand gen and paid ads(39:45) - - Why marketing leaders need to understand revenue and business impact(41:53) - - Advice for product marketers who want to grow into leadership(42:39) - - Closing thoughts and final takeaways

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • #216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)

    #216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)

    · B2B Marketing with Dave Gerhardt

    Is there anything more terrifying for a marketer than having to work on the pricing page? How do you handle packaging, listing out features, and deciding whether to put the actual price, or “contact sales”?

    In this session from our Ultimate Roast of B2B Pricing Pages, Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo) share their secrets to a killer B2B pricing page. Then, they do a live teardown of real pricing pages that you can learn from.

    Emily, Bill, and Karan also cover:

    How to make your pricing page clear and transparentThe most common mistakes SaaS companies make with pricingHow to structure pricing tiers and communicate value effectively

    Timestamps

    (00:00) - - Introduction to Bill, Emily, and Karan(02:35) - - Why pricing pages are critical to conversions(04:48) - - The FAST framework(06:46) - - The four key functions of a pricing page(10:39) - - Common mistakes companies make with pricing page clarity(13:54) - - The role of social proof and risk reversal in building trust(16:07) - - Should B2B companies display pricing on their website?(18:41) - - How to structure pricing tiers for clarity and conversion(20:58) - - Live pricing page roast: Mention(33:15) - - Live pricing page roast: Flagsmith(41:28) - - Live pricing page roast: Contact Monkey(44:42) - - Why request pricing forms create unnecessary friction(47:03) - - Should you display pricing if your competitors don’t?(49:05) - - The importance of value-based pricing in B2B(53:31) - - Final takeaways and recommendations

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • #215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns

    #215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns

    · B2B Marketing with Dave Gerhardt

    In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.

    Matt and Kanika cover:

    Why your LinkedIn profile should be treated like a landing pageThe biggest mistakes B2B marketers make with their LinkedIn presenceHow to structure your profile for visibility, engagement, and inbound opportunities

    Timestamps

    (00:00) - - Intro to Kanika(03:22) - - Why optimizing your LinkedIn profile is so important(07:10) - - Your LinkedIn profile functions like a landing page(09:03) - - Optimizing your LinkedIn cover image(10:45) - - Common mistakes in LinkedIn profile branding and messaging(12:05) - - The role of social proof and credibility in your LinkedIn profile(13:49) - - How to craft a compelling LinkedIn headline(20:31) - - How to use personalized CTAs and custom LinkedIn buttons(31:57) - - Why business leaders should prioritize their LinkedIn presence(35:10) - - Balancing strong copy and good design for credibility(37:01) - - Optimizing the LinkedIn Featured section(43:58) - - How to turn The Experience section and About section into a conversion tool(49:30) - - How often should you update your LinkedIn profile?(52:08) - - Final takeaways

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
  • #214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns

    #214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns

    · B2B Marketing with Dave Gerhardt

    In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:

    Balancing Brand vs. DemandWorking with the sales team vs. serving customersHow to inject personality into your brandThe most successful marketing campaigns Dave was a part of in his careerHow to plan and brainstorm good marketing ideasThe biggest mistake marketing teams makeHow to structure a marketing teamHow did you know it was the right time to start your own company?How to best differentiate in a crowded competitive market with similar feature offerings

    Timestamps

    (00:00) - - Intro to Dave(04:08) - - Balancing brand, demand, and customer-centricity in marketing(06:46) - - Infusing personality into marketing(11:06) - - Most successful marketing campaigns and why they worked(18:28) - - The concept of marketable moments and creating momentum(21:48) - - Marketing at Drift and Privy(23:42) - - How to plan and brainstorm campaign ideas(26:43) - - Biggest mistakes marketing teams make(28:15) - - Structuring marketing teams for different business needs(29:02) - - The journey to starting Exit Five as a company(31:25) - - Brand marketing versus demand marketing for scaling startups(34:03) - - Differentiating positioning in a crowded market(37:29) - - Closing thoughts

    Send guest pitches and ideas to [email protected]
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Customer.io.

    You know that feeling when you open your inbox, and it’s just
 noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

    Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

    Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

    And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

    7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

    Join them by visiting Customer.io to get started.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
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