Afleveringen
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π Ready to revolutionize your marketing game? Join us on Digital Coffee: Marketing Brew! ποΈ
β Uncover the secrets to engaging B2B marketing with Jon Weberg and Brett Deister.
β Learn why entertaining, educating, and enticing content is key to captivating your audience.
β Discover the value of genuine, human connections in the digital age.
π§ Tune in now and transform your marketing strategy!
3 Fun Facts
1. Jon Weberg prefers his coffee with a unique sugar-free spritz and enjoys flavored teas.
2. Jon advocates for creating video content, emphasizing that authenticity and intimacy in imperfect videos convert better.
3. Jon Weberg suggests a content creation strategy: 2 days entertaining, 2 days educating, and 1 day enticing, focusing on adding value to the audience.
Timestamps:
00:00 New episode of Digital Coffee Marketing Brew.
04:05 Faster follow-up increases chances of sales.
07:10 Engage, educate, entertain: keys to marketing success.
12:34 Perfection hinders greatness; focus on authenticity.
14:43 Focus on short form content, it's popular.
17:10 Skills and experience essential for integrating AI.
22:57 Offer good deal, entertain, educate, then promote.
24:10 Repetition, practice, trust your instincts, get help.
29:05 Try new social media features for growth.
31:52 The future involves more products and AI.
33:53 AI changing game, authenticity used for advantage.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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βοΈ Want to master LinkedIn like a pro? π§ πΌ
βοΈ Join Brett Deister and Shannon Kuykendall in the latest episode of Digital Coffee: Marketing Brew!
βοΈ Discover top tips on leveraging AI, crafting standout content, and optimizing your LinkedIn strategy. π
βοΈ Learn how to engage authentically and grow your business from an expert with 18 years of experience!
βοΈ Dive in now β and get ready to transform your LinkedIn game. ππ©βπ»
3 Fun Facts
1. Shannon Kuykendall prepares her coffee with a unique twist, combining Mexican coffee with chai spice mix and heavy cream.
2. Shannon has been successfully running her business for an impressive 18 years, specializing in content creation and lead generation on LinkedIn.
3. Brett Deister and Shannon Kuykendall both advocate for using AI tools like ChatGPT to enhance content creation and reflect personal tone of voice on LinkedIn.
Timestamps:
00:00 Access to creator mode for all; hashtags unnecessary.
04:15 How to become a LinkedIn top voice.
08:48 PodMed connections can be overwhelming, measure intent.
11:50 $100 investment in LinkedIn subscription is worth it.
15:01 Wait 2 weeks between messages, ask questions.
18:15 Video still gets more attention than images.
21:42 Restream allows planned video streaming, not live.
24:25 Use Grammarly for editing, AI saves time.
27:41 LinkedIn optimizing platform for diverse content types.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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Zijn er afleveringen die ontbreken?
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π Aaron shares his 3-step system to create original video and content in just 30 days, spending only 90 minutes a month.
π― Stop overthinking, start creating! Tune in to learn how to maximize your content game! π
Timestamps:
00:00 Digital coffee marketing brew: content and tips.
06:34 Authentic content through conversational process and repurposing.
09:29 Opus clips for content clips, rev.com for transcription.
12:55 Create tailored content for different platforms strategically.
17:02 Trial tools before paying, stats can discourage.
17:53 Focus on 1 or 2 people, not stats.
22:42 Monthly cycle of refreshing, updating, borrowing success.
26:25 Podcasting provides enduring human connection amid technology.
28:04 Platforms evolve, creators must adapt for success.
30:31 Find content creation system for free at contentonly.au.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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β Ready to transform your sales conversations? π
β Theresa Rose joins Brett Deister to spill the secrets!
β In this week's episode of Digital Coffee: Marketing Brew, learn how clarity and confidence can revolutionize your approach.
β Tune in to discover your "box of brilliance" and elevate your marketing game! π
Timestamps:
00:00 Specialist in clarifying brand and business strategies.
04:23 Passionate advocate for reframing sales relationships.
08:20 Confidence in sales conversations changes your presence.
13:44 Encourage identifying strengths, amplify strategically for consistency.
16:30 Reflect deeply, identify themes, and engage effectively.
18:58 Find and focus on one effective channel.
23:24 Study successful posts, find your strengths, refine.
26:17 Use visuals to enhance emotional persuasion impact.
28:57 Human connection and spirit surpass AI capabilities.
32:18 Encourage subscriptions and self-discovery in podcast outro.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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Intro
β Ready to revolutionize your B2B marketing game? π
β Tune into the latest episode of Digital Coffee: Marketing Brew with host Brett Deister and digital strategy expert Phillipa Gamse!
β From the power of holistic marketing strategies to leveraging AI for content creation, this episode is packed with invaluable insights.
β Discover why understanding your customer journey and focusing on quality over quantity can transform your digital marketing efforts! π₯
Timestamps:
00:00 Brett Deister discusses B2B marketing with expert.
04:12 Balance creativity and analytics in marketing specialization.
08:24 Metrics measure success, improve with data analytics.
10:44 Using GA 4 to track video engagement.
13:48 Analytics reveals popular consumption patterns for content.
18:33 Machine learning is precursor to AI, traditional marketing.
20:22 Websites need clear, repeated call-to-action points.
23:53 User testing uncovers valuable insights for websites.
28:09 Glossary not just for SEO, consider trust.
31:06 Fundamentals of business and marketing remain key.
33:03 New technology doesn't replace traditional marketing basics.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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π Discover the Secrets of Impactful Branding with Expert Rich Kozak! π
β Dive into the art of branding with clarity and vision.
β Rich Kozak joins Brett Deister on Digital Coffee: Marketing Brew to spill the beans on effective branding strategies.
β Learn essential tips to shape your brand's perception and reach your target audience effectively.
β Equip yourself with knowledge to elevate your branding game. Tune in now for invaluable insights! π
π§ Don't miss out on this enriching episodeβPerfect your brand's impact today!
3 Fun Facts
1. Rich Kozak transitioned from being a coffee drinker to a tea enthusiast due to health and fitness reasons.
2. The conversation touches on the role of coffee and chocolate in fueling the branding industry.
3. Rich's company, Impact Driven Publishing, extends to marketing elements like book writing and PR to enhance brand strategy.
Timestamps:
00:00 Digital Coffee Marketing discusses PR, email, branding.
05:43 Empower change, define brand, make impactful contributions.
06:36 Impact Driven Branding: Attract people with heart.
10:03 Straight talk coaching for experienced professionals.
16:29 Define brand, craft messaging, time marketing decisions.
17:35 Consistent brand language shapes perception and success.
21:42 PR connects value with media outlets effectively.
27:00 Understanding audience perception leads to effective communication.
29:52 Understanding impacts feels like love, familiarities.
34:24 AI reuses content, offers great benefits. Language transformation.
36:00 Write, edit, align, and optimize for brand.
38:43 Align brand actions with desired impacts for success.
43:45 Schedule 30-minute talk with Rich at calendly.com/richbrands.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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π Unravel the mysteries of SEO with Phillip Stemann on Digital Coffee: Marketing Brew! π
β Dive deep into the ever-evolving world of SEO with expert insights.
β Join host Brett Deister and guest Phillip Stemann as they dissect successful strategies and the impact of AI on SEO.
β Learn practical tips to boost your website's visibility and outrank the competition.
β Discover game-changing SEO tools and techniques to stay ahead in 2023!
π§ Tune in now to supercharge your digital marketing skills! π§
3 Fun Facts
1. Phillip Stemann has recently transitioned from caffeinated to decaffeinated coffee.
2. Phillip used to modify PHP files as a young kid, developing a strong passion for the visual outcomes of coding.
3. Phillip applies AI to optimize internal links on posts, improving SEO productivity by suggesting relevant anchor texts between articles.
Timestamps:
00:00 Digital marketing episode discussing SEO with Philip.
05:28 AI can optimize internal links for SEO.
09:03 Increase domain rating by pursuing backlinks.
11:44 Evolution of keyword research: focus on interlinked topics.
14:52 Prioritize search intent, use Microsoft Clarity.
20:02 AI content, Google crawling, and UX importance.
20:43 Google values website interaction, predicts personalized AI.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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3 Fun Facts
1. Nicole Sciberras is the founder of the Digital Exchange, demonstrating how her extensive marketing background has helped her move successfully into entrepreneurship.
2. Nicole discussed the intriguing use of AI tools for Facebook ads, including innovative features like text variation and background replacement, which are especially beneficial for e-commerce.
3. The episode highlighted the lesser-known aspects of choosing campaign objectives on Facebook ads, capturing how a common oversight like selecting 'traffic' instead of 'leads' can dramatically change campaign outcomes.
Timestamps:
00:00 Intro
04:39 Testing different creative formats for effective marketing.
07:47 Enhance images, easily adjust format for ads.
12:19 Monitor ad performance, website conversion, and ROI.
16:13 AB testing vital for optimizing meta ads.
18:45 Categorizing users, targeting ads, and testing effectiveness.
22:09 Target warm prospects, track clicks, keep emailing.
24:49 To get attention, personalize and segment messages.
28:02 AI saves time and improves performance. Embrace it.
30:54 Encourages podcast subscription, teases upcoming interview topic.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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Welcome back to Digital Coffee: Marketing Brew, I'm your host Brett Deister, and today we have Kendra Corman with us to spill the beans on the evolving world of email marketing in the AI age. In this packed episode, Kendra will debunk the myths around email open rates in light of iOS's privacy updates and guide us on measuring true engagement with clicks and replies.
We'll grind down the best practices for email calls to action, the secret of talking to one person for impact, and the power of AB testing with a touch of AI to perfect those subject lines. Our discussion steers through the crowded inboxes and tells you why fewer choices can mean more action from your readers.
Furthermore, from the comforts of Constant Contact to the editing ease provided by Descript and Riverside, get ready to discover how AI is revolutionizing content creation and what that means for our sacred email lists. We'll also tap into the challenges of AI transcription, the growing importance of video content, and LinkedIn's new newsletter features.
And if you're wondering whether email marketing still reigns supreme in the social media era, Kendra and I have some insights that might just reaffirm your faith in the good old electronic mail. So fill up your mug, and let's brew some digital strategy with Kendra Corman on Digital Coffee: Marketing Brew.
3 Fun Facts
1. Kendra Corman utilizes AI for brainstorming ideas, topic suggestions, and theme creation for her podcast episodes.
2. Kendra produces two types of podcast episodes weekly: one with interviews and another featuring solo marketing tips.
3. Both Kendra Corman and Brett Deister leverage AI tools such as Descript, Riverside, and DaVinci Resolve to aid in podcast and video editing.
Timestamps:
00:10 AI dominates content marketing, both beneficially and excessively.
03:30 Generative AI like an intern with potential.
07:57 Podcast features themed episodes and marketing tips.
11:24 Editing helps minimize filler words to improve authenticity.
13:30 Effective social media strategy drives email growth.
18:36 Recommend offering discounts to attract customers online.
20:58 Value is key, exchange with email.
24:34 Private equity acquisition boosted Constant Contact's capabilities.
27:10 Monitor replies, list growth, and engagement metrics.
32:09 Write email content targeted at specific client.
35:53 Unique, value-added content is key in marketing.
37:33 Encouraging listeners to subscribe and stay tuned.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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Intro
3 Fun Facts
1. Nico Lagan used to be a sales engineer before transitioning into running a digital marketing agency.
2. He practices daily livestreaming on multiple platforms, showcasing his commitment to consistent content creation.
3. Lagan suggests it takes about seven reels to get one person interested in listening to a podcast, highlighting the challenge of capturing audience attention.
Timestamps:
03:31 Understanding capacity, AI has limitations, human connection.
08:09 Tech expert creates personalized chat bots in ChatGPT.
11:54 Chad GPT tops chat interaction options.
15:06 LinkedIn using AI for bios, ethical concerns.
17:20 Concerns about future technology's impact on creators.
22:11 Identify niche, craft message, understand audience deeply.
24:03 "Why use Zoom for low-quality podcast recording?"
29:14 Podcasting stats are hard to understand, improve.
31:14 Podcast success lies in niche audience targeting.
34:33 Reels attract more viewers with strategic content.
39:10 Content creators focus on helping men succeed.
39:46 Success should be based on intent, not looks.
43:13 Practice listening; eliminate filler words; improve communication.
48:02 Find me at plproduction.co for content creation.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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Today's episode, is a particularly steamy cup of knowledge, as we dive into the shifting dynamics of LinkedIn with PR maven and storytelling aficionado, Julie Livingston. Expect to learn how to brew a more authentic personal brand, enrich your professional aroma with regular and engaging content, and why swapping hard sales for genuine connection could be your best strategy yet. We'll also talk about LinkedInβs evolving features, including AI enhancements, and the platformβs impact on executive visibility and PR strategies in 2024. So grab your favorite mug β be it coffee or, like Julie's preference, a soothing jasmine tea β and letβs unravel the threads of effective LinkedIn marketing together. Don't forget to hit subscribe to stay updated with Digital Coffee Marketing Brew's latest episodes. Letβs get this conversation brewing!
3 Fun Facts
1. Julie Livingston prefers jasmine tea over coffee, despite the podcast's title, "Digital Coffee: Marketing Brew."
2. LinkedIn introduced a podcasting-like feature in 2023, known as LinkedIn audio, providing a new avenue for casual audio content on the platform.
3. A unique collaboration between LinkedIn and Canva was formed, enabling users to publish directly on LinkedIn from the Canva platform.
Timestamps:
00:00 Experienced PR professional with diverse expertise.
05:32 LinkedIn becoming essential for showcasing credibility, expertise.
08:11 Develop content pillars based on personal values. Position yourself as human and vulnerable. Share real stories to engage audience.
10:16 Engage readers with call to action in posts.
13:21 LinkedIn is about building relationships, not selling.
16:41 LinkedIn: crucial for reputation and message control.
22:28 Develop internal communication policy for employee recognition.
24:43 Establish solid communications strategy with mix platforms.
29:36 LinkedIn partners with Canva for publishing; essential PR tool for executive visibility.
30:44 LinkedIn favors short, edited video and audio.
33:43 Subscribe, review, stay safe, join next month.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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In this tech-rich episode titled "Robert Brill EP", we'll pour over the intriguing complexities of testing new channels in advertising, discussing with Robert the convergence of podcast advertising's unique resonance and the scalability akin to traditional ad models. We'll sift through how trust in podcasters is casting a shadow over social influencers and delve into the ways technology has bridged human connections in the digital world.
Grab your mugs as Robert directs us to brillmedia.co for insights on creative testing, sharing his expertise on strategizing advertising with a nod to the human touch. We're stirring the pot on everything from the critical role of skilled marketers to the seismic shifts in targeting with AI, the deprecation of cookies, and why creative content might just be edging out strict data attribution.
3 Fun Facts
1. Robert Brill has been in the advertising industry since 2003 and has been specializing in digital advertising with Brill Media for the past decade, showcasing a long-term evolution with the digital marketing landscape.
2. The podcast episode delves into how movie trailers, designed to capture attention within the first few seconds, serve as a strong analogy for creating effective digital advertisements, especially on fast-paced platforms like TikTok.
3. Despite the challenges of ad blockers and privacy concerns, new technologies such as blockchain are discussed as potential solutions for targeting consumers while respecting their privacy, hinting at the intersection of marketing and emerging tech trends.
Timestamps:
00:00 New episode: Digital coffee, marketing, and ads.
05:01 Advertising on Meta: Broad targeting, creative testing.
08:21 Startups explore blockchain for incentivizing user data.
14:17 PR boosts website traffic and drives sales.
17:51 Movie trailers use quick, captivating scenes strategically.
19:40 Struggling with Adobe but improving storytelling skills.
23:56 Consider buying ad for bus bench, strategize.
25:40 Choose experts for specific advertising skillsets, not generalists.
29:10 Consumer challenge aligns with product offerings effectively.
32:17 AI and ChatGPT growing in consumer adoption.
35:43 Regular podcast listening creates strong personal connections.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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In this episode, Julia serves up her knowledge on selecting the right mix of social media platforms, emphasizing LinkedIn for leads and smart content repurposing across other networks. She lays out her toolkit for content creation, including Canva and CapCut, while highlighting the efficiency of free schedulers and classic Google Sheets for organization.
We'll explore the art of investing time, the perks of tools like Canva Pro, and the importance of delegation to maintain our creative edge in the marketing grind.
3 Fun Facts
1. Julia Pearson, despite being a guest on a podcast titled "Digital Coffee: Marketing Brew," prefers tea over coffee.
2. Brett Deister and Julia Pearson discuss the differences between hot and cold coffee during the episode.
3. Julia runs Stratos Creative Marketing, a company that helps businesses improve their social media relationships with services in organic and paid social media.
Timestamps:
00:00 Digital coffee marketing episode with host Brett.
04:31 Combining ads and social media for leads.
06:23 Few hard sells, more education and entertainment.
11:21 Highlight expertise through relevant quick wins in storytelling.
14:40 Focus on priorities and what you'll do.
15:57 AI supports content generation, initiated by people.
22:52 Value of time and money for marketers.
26:13 Consistency and commitment are crucial for content.
29:30 Social media managers struggle to prove ROI.
32:14 Curious about the future of AI in sales.
33:52 Marketers do best work aligned with values.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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In this episode of Digital Coffee Marketing Brew, host Brett Deister delves into the world of content marketing and video content with special guest Keigan Carthy. Keigan, the founder and vision manager of a digital marketing firm, shares his expertise in content solutions for B2B, SEO, and PPC for local businesses. The conversation covers the importance of short form content, storytelling in content marketing, the impact of video content, and leveraging social media platforms for marketing efforts. Keigan also offers insights into optimizing ads, the rise of podcasting and other emerging content trends for 2024. So grab your coffee and get ready for an engaging discussion on the future of content marketing.
3 Fun Facts
1. Keigan is a fan of iced coffee from Tim Hortons.
2. Keigan's company has worked with notable clients such as Jake Paul and Habitat for Humanity.
3. Keigan emphasizes creating a personal brand and sharing stories to connect with the audience.
Timestamps:
00:00 Embrace short form content to tell your story.
04:57 Give away value, people will pay later.
08:56 Building brand awareness, trust, and tracking conversions.
13:05 Connect with audience depends on business goals.
15:04 Chat GPT helps with questions, needs research.
18:41 Specialize in 3x3, then retarget for sales.
21:05 Launched podcast to connect with audience authenticly.
24:18 Subscribe to Digital Marketing Brew for updates.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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Welcome to another steaming-hot episode of "Digital Coffee: Marketing Brew." I'm your host, Brett Deister, and today we're going to sift through the grounds of artificial intelligence in the marketing world with our special guest, AI-whisperer and best-selling author Jonathan Green. We'll stir in Jonathan's expert insights on why learning AI is like getting the hang of Facebook's myriad features and why it's essential to scald away the fear that AI will replace jobs.
Jonathan brews up some advice on rolling out AI tools such as Bard, Claude, Perplexity, and ChatGPT into your marketing recipe, and he'll sweeten the deal with a free master prompt for ChatGPT newbies. Despite his preference for fruit tea over a cup of joe, Jonathan is here to energize your entrepreneurial spirit with practical AI applications that promise to be a time-saving espresso shot for your business.
Dive into the discussion as we explore using AI for tasks like research, content generation, and social media management. Jonathan will spill the beans on the importance of human oversight when using AI, the evolving toolkit of AI applications, and the price point sweet spot for OpenAI's services.
Grab your favorite mug and settle in as we debate whether AI can streamline PR roles or if it's just another decaf promise. Plus, Jonathan will share cautionary tales reminding us that like any powerful brew, AI must be handled with care.
All this, while I share my preferred podcast editing tools and Jonathan showcases how AI can imitate top-tier marketing minds. Letβs demystify AIβtogether, weβll discover why embracing this revolutionary tool might just be the most important skill to filter into your career. So, charge your earbuds and prepare for an episode that's guaranteed to perk up your marketing strategies right here on "Digital Coffee: Marketing Brew."
3 Fun Facts
1. Jonathan Green prefers fruit tea over coffee because coffee makes him sick.
2. Brett Deister favors using SquadCast over Riverside for podcasting due to better scheduling options.
3. Jonathan Green can switch ChatGPT into Q&A mode for beginners with a special master prompt, which is available for free.
Timestamps:
00:00 Use ChatGPT for practical business improvement options.
05:49 Assistance in generating and creating content ideas.
09:16 AI streamlines video editing, saves significant time.
10:32 Constantly improving, new tools, great time to buy.
16:06 Tools help evaluate writer's style and frequency.
17:34 AI reads books for efficient research analysis.
22:51 Identifying top marketers and their unique styles.
23:30 Analyze and capture language of big brands.
27:02 Addressing hesitations around AI in 7 words: Assuaging concerns about AI replacing human work.
31:20 Some believe AI skills are crucial for employment.
34:14 ChatTBT: Low learning curve, 8 hours suffices.
38:06 Twitter data may help improve results.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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In this episode of Digital Coffee: Marketing Brew, host Brett Deister sits down with PR expert Carson Spitzke to delve into the complex relationship between PR and marketing. They discuss the similarities and differences between the two fields, the integration of PR and marketing to boost sales, and the strategic use of cold emails. Carson shares insights into effective cold email strategies, the importance of free trial offerings, and the evolution of consumer preferences in PR and marketing. The conversation sheds light on the future of this integration and its impact on businesses. Tune in for an in-depth discussion on the power of perception, credibility, and consumer resonance in the PR and marketing landscape.
3 Fun Facts
1. Carson Spitzke runs a public relations firm called Spitz Solutions that specializes in helping companies increase their credibility and get featured in publications and TV.
2. Carson Spitzke advises using personalized communication and offering free work to build relationships and gain traction in PR and marketing.
3. Carson Spitzke emphasizes the importance of shaping perception and online presence to address consumer needs and drive business growth.
Timestamps:
00:00 Spitz Solutions: public relations firm using cold email.
06:32 Short, clear messaging for better email responses.
09:06 Track open rates, reply rates, improve quality.
11:15 Experienced in both sides of journalism.
14:25 Targeted content doesn't always need personalized lines.
20:01 Success hinges on delivering value effectively and efficiently.
23:33 Integrate PR into marketing strategy for success.
24:35 Consumer-driven future, varying demands, evolving business strategies.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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We're pouring over the insights of email marketing maestro Andriy Boychuk, founder of the email marketing agency Flowium. Andriy is here to demystify the art of email engagement in an era where privacy measures are shaking up the marketing landscape.
We'll grind into the do's and don'ts of cold emailing, with Andriy highlighting the nuances between effective B2B outreach and the pitfalls of growing an e-commerce list. Email architecture is also on our menu, serving up the best practices for subject lines, calls to action, and the ideal structure for optimal deliverability.
Hold on to your mugs as we take a swig of Andriy's expertise on the rhythm of email marketing, why owning your customer data trumps all other strategies, and how even the age-old, text-only email remains a potent brew in a marketer's toolkit.
And if that's not robust enough, we'll be filtering through Andriy's views on the future of email marketing, discussing how to adapt early to new privacy features like those from Apple and why click-through rates may just be your new best friend.
So, whether youβre sipping an espresso or a latte, it's time to perk up and tune in. Get ready for a jolt of wisdom that could only be served by Digital Coffee: Marketing Brew.
3 Fun Facts
1. Andriy Boychuk is the founder of Flowium, an email marketing agency, showing his deep involvement and expertise in the field.
2. Despite the advent of social media, Andriy still emphasizes email marketing as a crucial strategy for businesses, underscoring its resilience and effectiveness in the digital marketing landscape.
3. Andriy advises a unique approach to split testing by starting with two very different ideas, providing a fresh perspective on a common email marketing practice.
Timestamps:
00:00 Email marketing: still relevant in digital age?
04:14 Optimize website with opt-in forms for leads.
09:09 Ensure good deliverability, follow best email practices.
09:52 Create attractive subject lines for engaging emails.
15:31 Use hooks to spark curiosity and engagement.
19:06 The importance of timing in brand outreach.
20:04 Monday to Friday best for sending emails.
26:22 Email marketing will be more controlled and challenging. Collecting data early is crucial due to privacy changes.
27:44 App install/permission doesn't impact email tracking.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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In this episode, we're venturing into the digital evolution with tips on embracing technology to avoid becoming yesterday's news. Kevin spills the beans on why personal branding and video content are your golden tickets in the digital age and how embracing your voice, literally, can be a game-changer.
We tackle YouTube's new link policy, the surge of freelancing post-pandemic, and how Kevin's unique approach turned his tea-drinking self into a freelancing force without ever sipping the usual coffee.
Expect pearls of wisdom on prioritizing what's essential, adapting with AI tools, and making strategic moves in the freelancing world. Plus, Kevin leaves us with advice on doing what you love and hints at where to find him for more insights.
Get ready to distill the perfect blend of strategy and inspiration. This episode is bound to perk up your entrepreneurial spirit. Let's dive in!
3 Fun Facts
1. Kevin Dunlap is a tea drinker who has only tasted coffee once when he tried an Irish coffee.
2. Kevin created over 500 videos using a flip camcorder to showcase houses, which notably increased his business visibility and SEO.
3. Despite being deeply involved in technology and business, Kevin and Brett both shared their initial discomfort with hearing their own voices when recording podcasts or videos.
Timestamps:
00:00 Transition from real estate to education and coaching.
06:29 Shift to online work and entrepreneurship growth.
09:33 Research demand, be prepared for hard work.
11:12 Embrace new technology or risk getting left behind.
16:31 Promote your business with YouTube videos.
17:49 Video marketing led to business success, branding growth.
23:10 Film horizontally for YouTube, Facebook, LinkedIn. Instagram and TikTok favor vertical orientation.
25:55 Focus on target market, delegate, automate, liberate.
28:22 Eliminate non-essential tasks, focus on growth.
31:43 Express gratitude, subscribe, and stay focused.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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Welcome to another stimulating cup of Digital Coffee: Marketing Brew. We've got a special blend steaming with insights on the critical intersection of IT and business communication. Joining us is Nathaniel Morris, an aficionado of IT leadership with over 20 years of bridging the gap between technology and business strategy.
In this episode, we'll dive deep into the art of cybersecurity hygiene and tackle the pervasive issue of technical debt. Nathaniel will shed light on how nurturing relationships and fostering collaboration can enhance our understanding of IT's role in the modern business landscape. He'll share practical tips on how IT professionals can effectively communicate complex technical information to management and peers, and why developing a shared vocabulary is fundamental in this process.
We'll also unpack the importance of crisis communication within the IT sphere, as Nathaniel and I discuss the nuances of managing the fallout of cyberattacks. From the initial steps of managing confusion to the long-term strategies of establishing trust and confidence in your IT department, this episode is a masterclass in IT communication that you won't want to miss.
3 Fun Facts
1. Nathaniel Morris is a tea drinker despite the podcast's name suggesting a coffee theme.
2. Nathaniel Morris has a substantial dual expertise in both technology and business, with around 20 years of experience navigating the two fields.
3. Brett Deister shared a personal anecdote about his negative experience with LastPass where he faced security issues, including unauthorized Amazon purchases and his account being blocked.
Timestamps:
00:00 Communication between business and tech is crucial.
04:05 IT jargon can disconnect and hinder communication.
07:39 Encourage communication through newsletters and videos.
10:21 Understand people, write from their perspective effectively.
13:29 Prepare and designate a communication leader beforehand.
18:39 Company awareness of cyber attacks' impact timeline.
20:39 Fatal flaws: Suppression and guessing lead to trouble.
26:37 Internal communication tools aid in information sharing.
29:03 Improve, build relationships, collaborate, educate, become a coach.
30:51 Gratitude for listening and future communication tips.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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Welcome to the latest episode of Digital Coffee: Marketing Brew! In this episode, Brett Deister is joined by Brandon Leibowit, a digital marketing expert and the founder of SEO Optimizers. They explore SEO, digital marketing, and social media and discuss the trends shaping the digital world in 2024. Brandon discusses how AI can be used in marketing, the significance of creating engaging content, and the difficulties and effective strategies of email marketing. He emphasizes the importance of using data and analytics to increase return on investment. Don't miss this insightful conversation! The speaker discusses the transformative effects of new technologies, specifically focusing on digital marketing. They also provide practical advice for businesses aiming to succeed in the digital landscape.
3 Fun Facts
1. Brandon Liebowitz helps businesses tap into free traffic through search engine optimization (SEO) and digital marketing.
2. He emphasizes the importance of offering value in email marketing to encourage sign-ups.
3. Brandon stresses the need for patience in digital marketing, particularly in SEO, as it takes time to see results.
Timestamps:
00:00 Brandon Liebowitz helps websites get more traffic.
04:42 Choose platforms wisely, test, and analyze results.
08:41 Effective ads offer value, engage the audience.
11:45 SEO determines Google ranking, outrank competitors.
13:43 Monitor Google Analytics and Search Console for insights.
17:19 Entice sign-ups by offering free incentives.
21:16 AI creates content, challenges in accuracy.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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