Afleveringen
-
In this Episode of Digital Counsel, Jamie Adams and Michael Bunn tackle three forces hitting law firm operators at once — AI-primed clients who arrive at intake already armed with questions, a billing model quietly bleeding revenue, and a marketing playbook set by Morgan & Morgan that most firms are still trying to decode.
From real stories about intake teams getting stumped by ChatGPT-educated callers, to the data showing law firm attorneys bill just 2.9 hours of every 8-hour day, to what Morgan & Morgan's advertising machine actually teaches about brand building, Jamie and Michael deliver the straight talk firm leaders need before the window closes.
What you'll take away:
Why AI-educated clients are actually warmer leads — and how to train your intake team to convert them instead of losing themThe 30% efficiency problem hiding in hourly billing — and why AI is about to make it significantly worseWhy flat-fee matters close 2.6x faster, and how to pilot one practice area without overhauling your billing structureWhat Morgan & Morgan's playbook actually is — and the one thing smaller firms can copy without a $350M budgetWhy brand always comes before leads in every successful legal marketing playbook — and how to start building yours at any budgetThe firms adapting their intake, pricing, and brand strategy now are the ones that will still be growing when competitors are scrambling to catch up.The firms adapting their intake, pricing, and brand strategy now are the ones that will still be growing when competitors are scrambling to catch up.
Sponsored by Scorpion
Most marketing companies stop at leads. Scorpion goes further by connecting every click, call, and campaign to actual revenue. With integrated data and clear reporting, you can see exactly what drives your best jobs and double down on what works.
To learn more about our marketing services, visit: https://www.scorpion.co/
Follow Scorpion on social media:
Facebook: http://www.facebook.com/scorpion.co
LinkedIn: http://www.linkedin.com/company/scorpion
Instagram: http://www.instagram.com/scorpion.co
Twitter: http://www.twitter.com/scorpiondotco
-
Most law firms can't answer one question: which marketing efforts are actually driving signed cases and revenue? This show, hosted by Jamie Adams and Michael Bunn, cuts through the noise of leads and rankings to reveal what's truly misunderstood about legal marketing, intake, and case outcomes. If you lead a law firm, get the perspective you need to build a practice that proves its results and drives real growth.Follow Scorpion on social media:Facebook: http://www.facebook.com/scorpion.coLinkedIn: http://www.linkedin.com/company/scorpionInstagram: http://www.instagram.com/scorpion.coX: http://www.x.com/scorpiondotco
-
Zijn er afleveringen die ontbreken?
-
In the first episode of Digital Counsel, Jamie Adams and Michael Bunn break down the three biggest forces reshaping law firm marketing right now — and why the firms that move first have a structural advantage that will be nearly impossible to close later.
Drawing from Clio's 2026 Legal Trends Report, real client conversations, and years of experience across legal and home services, Jamie and Michael give firm leaders a clear, actionable picture of where the industry is going — and what to do about it before the window closes.
What you'll take away:
Why AI platforms don't rank websites — they recommend brands, and the signals are completely different from traditional SEOThe single most controllable thing any firm can do today to show up in AI search results (hint: your Glassdoor reviews are in there too)What Clio's 2026 data reveals about which firms are seeing direct revenue gains from AI — and what separates them from the 61% that aren'tHow AI is transforming intake from a 9-to-5 bottleneck into a 24/7 lead capture and triage machine that never gets grumpyWhat the PE/MSO model means for your firm — whether you want to grow aggressively, sell eventually, or compete as an independentDon't let your competitors figure this out first — the firms building brand, reviews, and AI visibility today will be nearly impossible to catch in 18 months.
Sponsored by Scorpion
Today's customers search everywhere — not just Google. Scorpion helps your business show up across search engines, AI tools, and platforms where people actually look, so you stay visible when it matters most.
Learn more at scorpion.co
