Afleveringen
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Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren’t sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.
In this week’s episode, Justin and Michele Linn break it all down for you.
They review smart ways to repurpose your research, how to get your social media and content teams working together, and tips for adapting your data for different platforms.
Tune in to hear how simple yet strategic tweaks in your approach can draw significant traffic and backlinks. Michele also shares practical, actionable advice on creating a content strategy that ensures no valuable data is wasted.
In this episode, you'll learn:
How to Repurpose Research: Expand data to create sustainable, varied content across multiple platforms.Why Collaborate: Bridging social media and content teams enhances content repackaging and sharing.How to Reframe Survey Questions: Craft questions to uncover key insights and guide market strategy.Why Original Research Matters: Adds value and helps stand out in a saturated market.How to Engage on LinkedIn: Use genuine insights over promotional posts to spark meaningful conversations.***
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
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***
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In this episode, Justin Simon joins Koka Sexton on the StartUp Marketer podcast to break down the game-changing "3C Content Method" to help you maximize your content's impact.
Together they dive into topics ranging from strategic content creation to the importance of visibility in marketing. Learn the secrets to building sustainable content that prevents burnout and drives ROI. With the right strategy, you can create less while achieving more, freeing up time and adding immense value to your audience.
In this episode, you'll learn:
How the 3C content method streamlines repurposing into cornerstone, core, and cut content.How to identify prime evergreen content ripe for repurposing.Why aligning content with key ideas builds a strong foundational strategy.How AI enhances content creation and research but still needs a human touch.Why consistency and persistence in content creation lead to long-term success.***
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
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***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
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Zijn er afleveringen die ontbreken?
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As a marketer, it's time to revolutionize your content distribution strategy.
The marketing world will tell you to create more content, post more frequently, or simply stick to the old ways of content marketing. But let's face it—eventually, you'll hit a plateau. There must be a better way to get the ROI without constantly creating new stuff.
In today's episode of Distribution First, we're diving into the blend of media, podcasting, and social-first strategies that are revolutionizing content marketing. To help me explore this shift, I'm joined by Travis Tyler from Motion. Travis has successfully transformed high-ranking blog posts into full-blown video content, and he's here to share his proven strategies with us.
We explore how to align your video topics with your products, the power of simplicity in content creation, and how to attract the right audience for your brand.
In this episode, you'll learn:
How to convert top-ranking blog posts into engaging video content.Why authentic content creation reduces burnout and enhances fulfillment.What Motion's content flow process entails, from live streams to video scripts.Strategies for leveraging influencers and paid promotions on social media.Importance of simplifying concepts to engage audiences effectively.***
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
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✉️ Email: [email protected]
***
SPONSOR
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They give you unlimited podcast editing and strategy for your podcast.
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Mentioned in this episode:
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In today’s episode of Distribution First, we dive deep into effective strategies to turn your back catalog into a goldmine.
You’ve got tons of valuable content, but the challenge is how to keep them relevant and engaging for your audience.
The content world will often tell you to just keep creating more and more, but eventually, we all hit a wall. There’s got to be a smarter way to keep things fresh without burning out your team—or yourself.
The truth is, you don't have to be constantly on the content treadmill.
In this episode, Justin Simon and Matt Ragland dive into strategies for maximizing your content's reach. Matt shares his insights on managing a wealth of content without all the headaches. Stay tuned as we dive into the best practices for structuring your podcast content into engaging segments and the benefits of adopting a seasonal model for efficient content creation and distribution.
In this episode, you'll learn:
Best practices for managing older and new podcast episodes on YouTubeRepurposing content from events for newsletters and sponsorshipsThe power of batching content creation for efficiencyStrategic distribution of content using a system and SOPsLeveraging YouTube for podcast content and audience engagement***
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
🔔 LinkedIn: @justincsimon
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
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Mentioned in this episode:
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Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/
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In our latest episode, Ian Faison from Caspian Studios reveals how to transform your content strategy with the power of serialized content.
Creating content is one thing, but truly maximizing its impact and ROI is a whole different level of challenge. You know you need to stand out, you know you need to engage your audience, but how do you do it in a way that sets you apart?
Tune in to learn how to differentiate your content, engage your audience effectively, and maximize the ROI of your owned media portfolio.
In this episode, you'll learn:
How to create valuable shorts from existing content for effective distribution strategies.Why balancing inspiration with uniqueness is crucial in content creation.What it takes to engage a niche community through educational and inspiring content.How to repurpose and promote content through short form and behind-the-scenes material.Why serialized and binge-worthy content is essential for engaging B2B audiences effectively.***
If you like distribution and repurposing playbooks, you'll love my Blog Remix Guide (it's free). Join 2,500+ subscribers here: https://justinsimon.co/remix
***
CONNECT
🔔 LinkedIn: @justincsimon
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
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Mentioned in this episode:
Join Distribution First
Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/
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Justin Simon joins Juma Bannister on the Useful Content podcast to discuss how businesses can transform their approach to content distribution.
They delve into strategies for building cohesive distribution plans, making sure that content consistently connects with audiences, and experimenting to find what works best for your brand. Tune in to learn how to not just create content, but to promote it in ways that maximize impact and ROI.
In this episode, you'll learn:
Why many companies fail at content distribution and how to fix it.The importance of building a cohesive distribution plan before creating content.Strategies for repurposing and experimenting with older content for maximum value.How to attract and retain email subscribers by providing valuable content.The critical mindset shift needed for consistent and effective content creation and distribution.***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
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In this episode, Justin discusses the art of repurposing content, the importance of a consistent message, and strategies for effective content distribution with Erica Schneider.
They dive into the nuances of both macro and micro repurposing, the psychological impacts of the terminology used in marketing, and the power of having a clear, authentic point of view.
Erica shares insights on the challenges and strategies around limiting social media distractions and the benefits of consistent, themed content. And Justin offers tools and approaches for staying focused on one's content goals rather than getting caught up in comparison with others. This conversation is packed with actionable advice for marketers looking to maximize their content's reach and impact.
In this episode, you'll learn:
How to focus content on key areas for improvementWhy repeating core messages builds trustHow to repurpose content effectivelyWhy a strong POV is crucial in content marketingHow to use "Undistracted" tools to focus work***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Justin joined The Real Marketing Podcast to talk about everything content distribution. They dive into metrics to keep track of, operations to distributing content and the 3C methodology to putting out engaging content for your company.
Justin discusses how individuals and companies need to rethink how the create and distribute content and some of the best strategies he's seen and used to take the heavy-lifting out of distributing and repurposing content.
***
CONNECT
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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-
On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results.
She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy.
Here’s a sneak peek at what you’ll discover in this episode:
1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success.
2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel.
3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers.
4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content.
5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts.
***
CONNECT
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
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Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix
In this episode, Justin joins the crew at Caspian Studios to tak marketing lessons from Survivor. Together, they talk about repeating your winning formula, creating a distribution plan, and staying true to who you are.
What B2B Companies Can Learn From Survivor:
Repeat your winning formula. Be consistent over time with the things that have proven successful. Have a plan for distribution of your content before creating the content itself. It goes back to consistency. Be able to consistently deliver value to the audience on those channels. Understand how much content do you actually need? And then reverse engineering back to that.Stay true to who you are. Don’t try to reinvent the wheel. Keep your core values at the center of your content.***
CONNECT
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🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
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Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix
Join Justin Simon as he takes you behind the scenes of a coaching call with Mason Cosby, founder of Scrappy ABM. This episode is full of real talk as they dig into Mason's distribution strategy for his company and how he can maximize his return without creating tons of content every single month.
In this episode, you'll learn:
Why consistency trumps volume in content strategyWays to build an email list for growthStrategies for pivoting content types seamlesslyThe importance of scrappy tech tool utilization***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix
In this week's episode, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, dissect the biggest challenges and opportunities for content marketers in 2024.
The panel of experts drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should all be leaning hard into building brand authenticity.
How do you pivot from mere content creation to weaving stories that elevate your brand, and convert customers into advocates and storytellers on your behalf?
Tune in for actionable insights and don't miss out on this knowledgeable panel's forecast for the future of content marketing and how to apply these strategies to differentiate your brand and build true audience engagement.
Special thanks to RevGenius for hosting the panel.
***
CONNECT
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix
In this week's episode, Justin Simon and Ross Simmonds tackle AI marketing dilemma head-on. They dive into the power of AI in content creation and distribution, laser-focusing on the tools and specific prompts that can multiply your efforts without sacrificing quality.
Ross also lifts the curtain on the vital human element that guides the AI process, ensuring that the content doesn't just exist – it excites, it engages, it executes. It’s about striking that sweet spot between AI efficiency and human ingenuity. So, if you're spinning your wheels trying to figure out how to use AI in your marketing, this episode is for you.
In this episode, you'll learn:
How AI can boost content creation efficiencyWhy human oversight is vital in AI-generated contentWays to refine AI content promptsThe impact of AI on marketing careersStrategies for repurposing content effectively***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix
In this episode, Justin sits down with Ryan Baum to unpack the crucial practice of prioritization and how it affects your productivity. They deep-dive into the pitfalls of prioritizing the wrong tasks and share advice on how content marketers can focus on activities that truly move the needle. They'll challenge you to adopt a mindset that's centered on results, efficiency, and clever repurposing — without losing sight of what's important.
Subscribe to Distribution First and join us in fine-tuning your content's lifecycle for maximum impact.
In this episode, you'll learn:
How to prioritize tasks for better productivity.Why focusing on "big rocks" boosts content impact.When to push back as a team player.Ways to battle perfectionism and anxiety.Strategies for embracing authentic perspectives.***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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If you're not leveraging employee advocacy in your content strategy, you're missing out. Today, we dive into making your content work harder—shifting from mere consumption to smart distribution and repurposing. Parthi Loganathan from Letterdop gives the lowdown on empowering employees to amplify your brand's voice, build trust with your audience, and how it can benefit their personal brand too.
We also talk about ghostwriting, social selling on LinkedIn, and tracking the impact of your content. So, are you ready to scale up your content's impact and drive real business growth? Dive into the full episode of Distribution First to unlock the power of employee advocacy.
Remember, your team could be your content's best asset. Don't let their potential go untapped.
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/
In this episode, you'll learn:
- Why employee advocacy boosts brand presence
- Strategies for tracking content ROI
- The role of ghostwriting in employee advocacy
- Benefits of social selling on LinkedIn
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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In this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath.
Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels.
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/
In this episode, you'll learn:
Why having internal alignment across departments is crucial for distribution.How viewing content as a product can optimize distribution planning and resources.Why focusing distribution on a core piece can free up time for premium content.How building systems to provide brand omnipresence can expand reach.***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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LinkedIn content creation is a struggle for a lot of marketers and business owners. The pressure to consistently generate engaging posts often seems like an impossible task. On this episode, Justin sits down with Matt Barker to learn from his own experience and get a way off the posting roller coaster.
When Matt first started sharing content on LinkedIn, he found himself spending hours perfecting each post, trying to make every word just right before hitting publish.
But without a clear strategy in place, he struggled to maintain quality and quantity. Some weeks, he could only manage to push out one or two posts, each one taking up way too much of his time for the ROI he was seeing.
Fed up with this cycle, Matt put a new plan into place. Listen to this episode to get his complete step-by-step strategy and save hours every single week.
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/
In this episode, you'll learn:
- How to craft a great story with your client's obstacles and solutions.
- Why testimonials impact sales more than results.
- How to expand tweets into LinkedIn posts.
- Why personal content on LinkedIn engages more.
- How batch writing optimizes LinkedIn content.
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Are you struggling to create content that adds value to your audience across various platforms?
In this week's episode of Distribution First, Justin Simon dives into the concept of Platform Native Content and the importance of creating content that provides value exactly where your audience is.
He discusses the key elements of Platform Native Content, like not being overly promotional, focusing on adding value to the audience, and the push vs pull strategy for content distribution.
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
Here's what you'll learn from the episode:#1: Understand the concept of Platform Native Content
It's all about creating standalone content specifically tailored for different channels. This means giving your audience value right where they are, rather than trying to push them elsewhere. It's a subtle but powerful shift in mindset when it comes to content distribution and audience engagement.
Key #2: The importance of audience-first content creation
You'll discover why it's crucial to focus on creating valuable, audience-centric content. Learn how Platform Native Content isn't about pushing your own agenda, but rather about understanding and addressing your audience's needs, problems, and interests. It's about meeting them where they are and providing real value in their online spaces.
Key #3: Embracing the push strategy for content distribution
Learn the "push strategy" and why it's essential for successful content distribution. Instead of trying to pull people from various platforms back to your website or specific content, you need to meet your audience where they already are—whether it's on social media, in their inbox, or within online communities. It's about making it easier for your audience to engage with your content on their terms.
Ready to learn more? Listen to the full episode now.
***
CONNECT
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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Are you creating content but can't seem to get enough viewers? You might be wondering, how can I get more people excited about my content?
In this week's episode, host Justin Simon and guest Jason Bradwell, from B2B Better, talk about smart ways to share your content by focusing specifically on podcasts. They explain why it's important to start with a few episodes and tell your audience clearly what to expect. Jason tells us how you can make your podcast interesting to your listeners by really understanding who they are. Justin reminds us that it's not about how many listeners you have but whether you're reaching the right ones. You'll learn why having friends and co-workers spread the word can be a big help.
Here are the top gems from Jason1. Define your “why”
What is the purpose of your podcast and how will it align with business goals?
Thought leadership?Brand-building?Lead gen?Get clear on your objectives first. Then start creating.
2. Put your audience first
Uncover the biggest problems your customers face and position your content as the solution.
Hook listeners right away by making the premise relevant to them.
3. Involve stakeholders across your organization early on
Get input from Marketing, Sales, Customer Success, and others to help shape content and leverage the content across initiatives.
Your clips be shared on social media, used in sales sequences, or turned into marketing newsletters.
Steal Jason's blueprint for launching content that resonates.
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
🔔 LinkedIn: @justincsimon
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✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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In our latest episode of Distribution First, we dive into the fear that holds many content creators back from effective distribution with special guest Ross Simmonds. Ross shares the importance of facing these fears head-on and provides valuable insights on how to overcome them to maximize the impact of your content.
Key Takeaways:1. Fear can hinder content distribution: Many content creators fear that their content may be perceived as mediocre if met with silence, leading to hesitation in promoting it.
2. Distribution is limitless: Understanding the vast reach of the internet enables content creators to be shameless and strategic in promotion, reaching potentially millions of ideal customers.
3. Distribution influences content creation: Focusing on distribution from the outset serves as a crucial gut check to ensure content is actionable and resonates with the audience.
Tune in to the episode for in-depth discussions and practical strategies to conquer distribution fears and optimize your content's impact. Listen now to gain valuable insights and level up your content marketing game!
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 12,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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