Afleveringen
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In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.
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Best Moments:
(00:31) Micro events in the summer is where it is at
(01:20) 15-minute micro events have a 60% higher show up rate
(02:03) LinkedIn desktop max video upload is 15 minutes
(03:08) Instagram Live drop-off after 15 minutes is 70%
(04:23) Holiday campaigns are launching now in June
(05:11) OpenAI teams up with Apple’s former hardware design legend
(06:41) AI pin device expected within 24 months
(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script
(08:30) Students lighting Chromebooks on fire for TikTok trend
(09:13) Sprite launches “Sprite + Tea” based on viral social trend
=================================================
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=================================================
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In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors’ marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.
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Best Moments:
(01:29) Understanding how to reverse engineer competitors' marketing strategies
(01:53) Identifying different types of competitors: direct, category, and attention stealers
(02:45) Using SparkToro to discover hidden influencers your audience follows
(03:41) How to determine what email platform competitors are using ([email protected])
(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites
(04:43) Using BuiltWith to see competitors' tech stacks and website tools
(05:14) Analyzing successful ads with Meta Ad Library
(06:05) Exploring competitor keywords and ads with SpyFu
(06:28) Experiencing competitors' marketing funnels firsthand
(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat
=================================================
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
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=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
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=================================================
MASSIVE thank you to our Sponsor, Marigold!!
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Zijn er afleveringen die ontbreken?
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In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.
Connect with Steffen on LinkedIn: https://www.linkedin.com/in/schebesta/Use code "GuruMedia" for a 50% discount on Brevo's Starter and Business Plan for the first three months. https://www.brevo.com/partners/guru/Best Moments:
(01:52) Steffen's current roles and ventures
(03:27) The origin story of Steffen's entrepreneurial journey
(05:24) Challenges faced during the early years of the business
(07:57) Advice for aspiring SaaS entrepreneurs
(12:53) The importance of starting small and focusing on a niche market
(16:26) The impact of AI on SaaS companies and coding
(20:28) Encouragement for others to take the first step in becoming founders
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Guest Bio:
Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newslayer2Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen’s extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.
=================================================
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=================================================
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6/24 11am – 12pm ET.
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=================================================
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In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.
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Best Moments:
(02:08) We want free stuff and we want BTS as the cool kids say
(03:17) Titles starting with “steal” have a 35% higher average engagement rate
(03:47) Subject lines with “steal” lift open rates 24% (consumer) and 28% (B2B)
(04:13) Call-to-action buttons should say “steal this strategy” instead of “learn more”
(04:33) “Steal this” content sees 40% more engagement in B2B, 80% in consumer
(05:03) “Steal this” taps into permission and generosity—two powerful psychological levers
(06:44) Repackage your best-performing content with “steal this” to make it hit again
(09:42) Not sure who needs to hear this…but don’t post that
=================================================
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=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
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In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.
Email Chris at [email protected] Check out Sessionboard at https://www.sessionboard.com/Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisicarver/Best Moments:
(01:35) Chris explains his background and how Sessionboard was created
(03:13) The Google E-E-A-T algorithm and why it matters to marketers
(04:03) How speakers provide expertise, experience, authority, and trust that AI lacks
(06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months
(07:08) Statistics showing the effectiveness of influencer marketing in B2B
(08:48) The shift from transactional speaking engagements to ongoing brand partnerships
(10:20) Why smaller companies need to invest in brand ambassadors too
(11:41) Overview of Sessionboard's platform and capabilities
(13:31) Jay's endorsement of Sessionboard for event management
=================================================
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
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=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
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=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
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In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.
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Best Moments:
(01:05) The hosts play a fun 10-second game before diving into the main topic
(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders
(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work
(03:41) Focus on data quality at both beginning and end of subscriber journey
(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky
(05:26) Debunking the myth about only sending to engaged users to rebuild reputation
(06:30) Open rates still provide value despite Apple MPP challenges
(06:50) Importance of collecting customer feedback to improve email performance
(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see
(08:38) B2B marketers should separate cold email programs from promotional emails
(09:44) Reference to a subreddit about cold emails that provides examples of what not to do
=================================================
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Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
-
In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.
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Best Moments:
(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?
(04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.
(05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.
(06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.
(08:08) Weekend email performance... Sunday do really, really well.
(08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.
(09:30) Flash sales are doing incredibly well in the last ninety days.
(10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.
(10:56) This is not the time to try to wake the dead in your database.
(12:08) Jay, what do you do when someone is perfect on paper, but boring in real life?
(13:03) If your friend really likes the person... they're not really asking your opinion.
(14:07) If you don't like the person, get out of it. Life's too short.
=================================================
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
-
In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.
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Best Moments:
(00:34) So basically you should only be posting carousels
(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher
(02:05) Summer oriented subject lines... have a 22% higher average email open rate
(03:15) Your summer starts with this email or hot summer, hotter discounts
(03:40) This tool doesn't take summer Fridays
(04:19) LinkedIn is facing job cuts
(05:12) Do you not then use LinkedIn to find your next job?
(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000
(06:27) They could be a total of 35% of Nike's sales
(06:58) Liberty Mutual's TV spot, the Limu Emu
(07:22) They spent... $2,700,000 on that ad this week
(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets
(08:00) Tom Cruise can like jump out of planes
(08:28) I do not like these live action versions of cartoons
(08:58) This is the sixth film in the Karate Kid whatever
(09:39) Sorry, Blake Lively
(10:00) She needs to hide. If she just hid for a few months...
=================================================
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Register here: www.GuruConference.com
=================================================
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=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
June 24th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
-
In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.
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Best Moments:
(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?
(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.
(02:13) One thing is transparency and it can go both ways.
(03:21) Be very aware of what's going on in your category.
(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.
(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.
(06:05) Double down on your existing client base.
(07:16) You need to be transparent... on your own channels as well.
(07:52) Talk about uncertainty... Have downloadable information, webinars.
(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.
(09:30) He does not know what's going on in his social plans, just FYI.
(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?
=================================================
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Register here: www.GuruConference.com
=================================================
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=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
June 24th 11am – 12pm ET.
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=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
-
In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.
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Best Moments:
(00:59) You can ask ChatGPT to audit things
(02:05) Compare your homepage to your top 3 competitors
(02:38) Audit your LinkedIn profile as a personal brand coach
(03:06) Curate gifts under $50 that are clever, unique, and shipped fast
(04:07) Audit my site for AEO—what's missing?
(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI
(08:10) Black coffee is not a flex
(08:50) Not taking a vacation for 6 years is not impressive
(09:38) I don't watch TV—go play with rocks
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“Audit my homepage for conversion leaks.”
➤ Add: You’re a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.
“Compare our homepage to our top 3 competitors.”
➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.
“Audit my promo emails.”
➤ Add: You’re the world’s greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.
“Audit my LinkedIn profile like a personal brand coach.”
➤ Add: Based on my industry, tell me what’s missing from my profile to attract leads or speaking gigs.
“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”
➤ Add: You’re a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don’t give me basic stuff. Be quirky but useful.
AEO PROMPT:
“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What’s missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”
=================================================
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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
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Marigold: May 30th 11am est. More info coming soon!
=================================================
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-
In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.
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Best Moments:
(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes
(05:20) How smaller companies can effectively partner with larger organizations
(08:14) What makes a podcast “bingeable” — consistent, audience‑first value
(09:15) Should you release podcast episodes you’re not 100 % satisfied with?
(11:30) Paid‑media strategies and when they really move the needle
(14:03) The blurring line between creators and media companies
(15:54) Prediction: online communities are the next big wave in the creator economy
(17:55) How creative professionals can find fulfillment—and longevity—in marketing
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Guest Bio
Carly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.
CONNECT WITH CARLY!! - Carly Baker
More on Hubspot Media Network - https://creators.hubspot.com/
=================================================
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
-
In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.
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Best Moments:
(01:30) Addressing declining show-up rates for events and webinars
(02:23) The power of remarketing to people who have already signed up
(03:33) Using Instagram Reel ads for remarketing (even for B2B)
(05:24) Creating incentives for live attendance with exclusive content
(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV
=================================================
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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
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-
In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.
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Best Moments:
(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search
(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February
(02:39) How websites need to include listicles and answer core questions to appear in AI search results
(04:06) Apple's plan to redesign Safari to focus on AI search engines
(05:03) Chuck E. Cheese launching its own branded media network
(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates
(07:32) 2PM identified as the optimal webinar time with highest attendance rates
(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)
(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
-
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time.
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Best Moments:
(00:07) Introduction to the new special series called "The Bathroom Break"
(02:16) Explanation of negative signal: content that hurts your brand's reputation
(03:01) The concept of lifetime value for an audience vs customers
(03:54) Common marketing automation mistakes that create negative signals
(04:41) Outdated content like "2025 outlook" still being sent in May
(05:01) The importance of managing the long tail of your content
(05:34) Ways to identify negative signal in your marketing strategy
(07:20) Drawing parallels between marketing negative signals and social communication
(09:19) Brief mention of Jay recently going viral on Instagram
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
-
In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.
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Best Moments:
(01:04) The email strategy: sending a basic feedback request email to your database
(01:46) Subject line technique: using only the word "question" with no preheader
(02:37) How to adapt this strategy for different business types and database sizes
(04:00) Using AI to synthesize and analyze customer feedback responses
(05:38) Why this approach works better than traditional surveys
(05:55) Bonus benefit: improved email deliverability through reply engagement
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
-
In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.
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Best Moments:
(00:40) Introduction of behavioral‑science expert Nancy Harhut
(01:50) Marketing during uncertain economic times
(03:25) Autonomy bias—why giving choices boosts conversions
(04:39) BYAF (“But You Are Free”) technique can double response
(07:27) Magnitude encoding: how price positioning shapes perception
(09:20) Physical space the price takes up influences value perception
(10:18) Correct placement of original vs. sale prices for max impact
(13:24) The reciprocity principle—favors that compel customers to repay
(14:35) Where to connect with Nancy and grab her book
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
-
In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.
📧📧📧📧📧📧📧📧📧📧
PODCAST CROSSOVER WITH:
➡️Email After Hours Podcast by Validity.
Hosted by:
SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263
Danielle Gallant, Senior Email Strategist at Validity
Guy Hanson, VP of Customer Engagement at Validity, Inc.
=================================================================
Best Moments:
(01:04) Topic introduction: Will switching your email sending platform solve all your email problems?
(03:29) Question of whether changing email platforms improves performance
(03:47) Platform functionality is key when selecting an ESP, not a one-size-fits-all solution
(04:29) Discussion on whether certain platforms are better for specific industries
(05:19) Will switching platforms solve deliverability issues?
(06:18) Bad practices will follow you regardless of platform change
(07:24) Discussion on migrating IP addresses and domains when switching platforms
(08:48) Tip to leverage existing platform capabilities before switching
(08:57) Most marketers only use about 20 % of their ESP's capabilities
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/shouldiswitchemailplatforms-5tr7325947932031991808/theater/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
-
In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks.
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Best Moments:
(01:46) Win-back campaigns should start much earlier than one year of inactivity
(02:11) 70% of people who haven't engaged with emails after 60 days never will again
(03:00) 30-day win-back strategy: value-driven special content
(03:57) 60-day win-back strategy: create FOMO with mistake messaging
(04:33) 90-day win-back strategy: confirmation status emails
(05:41) 120-day win-back strategy: go nuclear with timing and sender changes
(06:17) Sponsor segment: Emma from Marigold email platform
(07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
-
In this What’s Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta’s AI‑powered ad push to TikTok’s “Dinosaur Time” foodie craze.
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Best Moments:
(00:51) Meta’s earnings call: AI‑generated ads take center stage
(02:41) Mark Zuckerberg’s vision for the future of AI advertising
(03:28) Why May is the prime month for emojis in email subject lines
(04:54) Meta’s controversial “MovieMate” test encouraging phone use in theaters
(06:44) Jay’s personal boycott of Blake Lively’s new film Another Simple Favor
(08:00) The ridiculous “Dinosaur Time” food trend sweeping TikTok
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
-
In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay’s recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize organic content and smartly invest in paid boosts on platforms like TikTok, Instagram, Reddit, and Pinterest.
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Best Moments:
(00:59) Jay’s colonoscopy story & PSA about Ozempic and anesthesia
(03:04) Main Topic: Social media algorithms & follower count relevance
(05:03) Jay’s example of YouTube channel success with minimal subscribers
(06:00) Daniel’s tips on amplifying organic content and paid boosting strategies
(07:39) Jay’s agency perspective on boost budgets & exploring alternative ad platforms
(09:51) Importance of allocating budget for ad testing and scaling successful campaigns
(10:55) TikTok trends and how hosts engage with the platform
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.
Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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