Afleveringen
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In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com. They discuss email marketing myths, strategies for improving email deliverability, and building a culture of testing within organizations. Michael shares insights on how emails make it to the inbox, the importance of engagement metrics, and tips for convincing executives to approve marketing tests.
Best Moments:
(01:45) Michael's background in digital marketing
(03:05) Three-step process for email deliverability
(06:41) Discussion on email placement in promotional tabs
(08:30) Strategies for building a testing culture in organizations
(10:57) Conversation about talking to strangers on planes
(14:39) Where to find Michael Barber online
=================================================================Guest Bio:
Michael Barber was the head of global marketing and managing director of Grow Schools UK. He is now CMO at StarTech.com. With over 22 years of experience in digital marketing, he has worked with some of the West Coast's best ad agencies and consulted for both B2B and B2C brands. Michael is known for his expertise in marketing strategy, content marketing, and email marketing. He currently leads a team of marketers at Grow Schools, an organization that helps school leaders secure resources for thriving educational institutions.=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and actionable advice, Jay not only shares his personal anecdotes but also presents innovative, low-cost strategies marketers can implement right away.
=================================================================
Best Moments:
(01:04) Marketing with zero budget question from Jake in Springdale, Utah
(03:37) Using direct messaging strategies to market without a budget
(04:46) Leveraging email signatures as a free marketing tool
(05:20) Engaging in relevant online communities at no cost
(05:42) Creating swap partnerships with non-competitors
(06:14) Increasing social media posting frequency
(07:28) Implementing a referral strategy with existing clients
(08:11) Sponsor message for Marigold email platform
09:18) Dating advice questions (accidentally using ex's name, boring partner, disliking future in-laws)
=================================================================
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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
-
Zijn er afleveringen die ontbreken?
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In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage to maintain customer trust and engagement.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments
(00:53) Introduction to marketing during tariffs and uncertain economic times
(02:10) Three key marketing elements to focus on: transparency, value, and stability
(02:35) Edelman Trust barometer findings on price transparency (22% more customer retention)
(03:42) The importance of communicating pricing changes and inventory stability
(04:29) Marketing to people looking to cut costs and spend smarter
(05:34) Google data showing surges in searches for "cut costs," "reliable," and "trusted"
(06:07) The critical importance of social proof in marketing during uncertain times
(06:29) Discussion of Netflix content including "The Life List" movie
(07:33) Criticism of Meghan Markle's product launch announcement tactics
(09:01) Call to action for podcast reviews and Guru Conference registration=================================================================
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social media platforms and share insights on content curation.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
[00:00:38] Jay's birthday and cake preferences
[00:02:51] Instagram's new reposting feature announcement
[00:03:24] Reposting strategies for different social media platforms
[00:05:02] Explanation of content "remixing"
[00:06:29] Instagram's copycat approach to TikTok features
[00:08:15] Using Grok AI on X for viral content discovery
[00:09:10] The importance of understanding audience interests through viral content=================================================================
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MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversion rates.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments:
(00:39) Introduction to the new trend of sharing data insights with prospects
(01:55) 35% higher average conversion rate when telling customers what you know about them
(02:08) Examples of effective transparent subject lines for marketing emails
(03:42) Using transparent pop-ups on websites for 22% higher click-through rates
(05:00) Implementing triggered chatbots based on user behavior
(05:49) Creating targeted 2-minute videos for prospects based on their activity
(06:29) Strategies for re-engaging inactive contacts with transparency
(07:29) "Since You Didn't Ask" segment discussing upcoming TV shows
(09:42) TV show recommendations including "Million Dollar Secret" on Netflix
(10:42) Promotion for the Guru Conference virtual email marketing event=================================================================
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GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podcasting, exploring everything from why it's not too late to start a podcast to the secrets of ranking on the charts and setting realistic expectations for podcast success.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments:
(01:11) Jay introduces Courtney Elmer, sharing her inspiring story of overcoming thyroid cancer
(01:54) Overview of PodLaunch and Courtney's approach to podcast success
(02:55) Myth-busting: Is it too late to start a podcast in 2025?
(03:57) The shocking statistic: Only 30,000 of 3 million podcasts are "actively established"
(04:37) How the podcast charts work and why ranking matters for credibility
(08:17) What factors determine podcast ranking (follows, downloads, listens, ratings)
(12:14) Setting accurate expectations for podcast success and business integration
(14:55) The dual challenge: creating content AND attracting listeners
(17:36) Jay's concern about reducing his five-episodes-per-week schedule
(20:33) How to connect with Courtney and learn more about PodLaunch=================================================================
Guest Bio:
Courtney Elmer is the founder of PodLaunch HQ and host of "Insider Secrets to a Top 100 Podcast." After overcoming thyroid cancer at age 25, she built a career helping business owners and subject matter experts launch successful, profitable podcasts. Her company focuses not just on the technical aspects of podcasting but on creating strategic shows that convert listeners into clients. Through her podcast, workshops, and services, Courtney helps podcast creators build sustainable, profitable shows that rank in the top charts and deliver measurable ROI.=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
-
In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future promotions will boost conversions. Last but not least, Jay talks about what to do on your birthday and what he is doing on his birthday this week!
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments:
(01:51) Marketing question about why a spring cleaning campaign isn't performing well
(02:21) Seasonal jump marketing strategy that gets 34% more engagement than in-season marketing
(03:51) Data showing emails mentioning future dates have 22% higher open rates
(05:19) Personal question about birthday celebration ideas leading to Jay's birthday rant
(06:33) Jay's aversion to restaurant birthday singing and social media birthday acknowledgments
(08:29) Mention of the podcast ranking #3 in marketing podcasts nationally
(08:37) Promotion of GuruConference.com, a free virtual email marketing event=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of the "Do This, Not That" podcast, host Jay Schwedelson dives into the latest updates in marketing and pop culture. From Facebook's return to its roots with an updated friends tab to LinkedIn's best practices and exciting rumors in Hollywood, this episode delivers insights that marketers can immediately apply to their strategies.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments
(00:55) Facebook's return to roots with a new friends tab that shows only connections' content
(02:16) Facebook user demographics - largest group is men 25-34 (18% of global users)
(02:34) Facebook reaches 51.48% of US population with strong marketing performance
(03:22) LinkedIn live video comments surging 24x compared to native posts
(04:30) Updated best time to post on LinkedIn shifting to 10AM (18% more impressions)
(05:29) Apple Mail categorization struggling with less than 10% user adoption
(06:48) Pop culture updates including Christina Haack potentially joining Real Housewives
(08:23) Black Panther 3 development with potential Denzel Washington involvement
(08:37) Promotion of guruconference.com, a free virtual email marketing event=================================================================
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GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
-
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from their respective podcasts, Marketing Millennials and Do This Not That, to deliver valuable insights with a dash of humor.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments:
[00:01:00] Introduction to email marketing tips
[00:03:18] Treating every email like it's someone's first
[00:04:19] Importance of logo click-throughs in emails
[00:05:38] Removing unengaged subscribers from your list
[00:07:01] Debunking the myth of send time optimization
[00:08:30] Utilizing email preheaders effectively
[00:09:45] Embracing unsubscribes as valuable feedback
[00:11:16] Maintaining consistency in email branding=================================================================
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EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
-
In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself.
Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through engaging stories and real-world examples, he underlines the importance of A/B testing these titles to maximize engagement and conversion rates.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments:(00:39) Introduction to the podcast topic: the element marketers should be testing but aren't(01:06) Assertion that "content is not king, the title of your content is king"(01:30) Why people try things based on what they're called, not the actual content(02:38) Examples of TV shows that changed their names after testing (Friends, Seinfeld, Saved by the Bell)(03:32) Statistics about how people judge books by their covers (57% purchase based solely on covers)(04:05) Real-world examples from PacSun and Ray Ban testing different names for the same offers(05:14) Sponsor mention for Marigold email platform(05:51) "Since You Didn't Ask" segment about text chain drama in friend groups(08:30) Promotion of the Guru Conference, a free virtual email marketing event(09:11) Closing message and call for subscriptions and five-star reviews=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
-
In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks the first time the podcast has covered this topic, and Greg shares valuable insights on how businesses of all sizes can leverage out-of-home advertising for effective marketing campaigns.
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
=================================================================
Best Moments:
(00:39) Introduction to out-of-home advertising with guest Greg Wise
(01:43) Greg's background from HubSpot to founding a company in out-of-home advertising
(03:14) Definition of out-of-home marketing beyond just billboards
(05:31) Account-based marketing (ABM) strategies using out-of-home advertising
(07:54) Accessibility of out-of-home advertising for companies of all sizes
(09:41) Example of LED trucks starting at $500-1000 per day for targeted campaigns
(11:11) Case study of promoting at conferences without being an exhibitor
(14:15) Best and worst uses of out-of-home advertising dollars
(15:33) Times Square billboard exposure can cost as little as $1000 for a 10-second spot
(17:58) How out-of-home advertising has evolved into a data-driven performance channel=================================================================
Guest Bio:
Greg Wise is the co-founder and chief customer officer at OneScreen.ai, a company specializing in out-of-home advertising solutions. With a background at HubSpot where he helped build the ecommerce team, Greg transitioned from SaaS to commercial real estate before founding OneScreen.ai in early 2020 (ironically during pandemic lockdowns). His company helps businesses of all sizes leverage the power of out-of-home advertising through data-driven strategies, making traditional advertising formats more accessible and measurable for modern marketers.=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
-
In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment.
=================================================================
Best Moments:
(00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions
(01:08) Discussion about names becoming problematic due to cultural references (Karen, Chad, Alexa)
(02:08) Question from Karen about boosting click-through and conversion rates
(02:36) Introduction to click triggers - what they are and how they work
(03:53) Examples of effective click triggers for B2B marketing
(04:15) Examples of effective click triggers for B2C marketing
(05:34) Statistics on how click triggers improve email click rates by 20% and landing page conversions by 14%
(06:36) Real-life examples of click triggers in personal relationships
(06:42) Data on call-to-action button colors (blue outperforming others by 31%)
(07:42) Brief sponsor message for Marigold
(08:30) Addressing a critical question about discussing reality TV on a marketing podcast
(11:08) Announcement about GuruConference.com registration opening soon=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:
Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold -
In this episode of "Do THIS, Not That" podcast, host Jay Schwedelson discusses the latest trends in marketing, business, and social media, with a focus on the growing importance of short-form video across platforms, along with some comments on recent news and entertainment.
=================================================================
Best Moments
(00:10) Google's new "short videos" tab rollout and its significance for marketers
(00:49) Why YouTube Shorts is exploding and the importance of creating short-form videos
(01:05) Update on TikTok's deal with Oracle to remain in the US
(01:35) LinkedIn removing the video tab while actually increasing its focus on video content
(02:53) 23andMe filing for bankruptcy and reflections on the company's timing in the market
(03:35) Concerning research about stereotypical portrayal of women in advertising
(05:04) Review of two disturbing Hulu docuseries: "Good American Family" and "Devil in the Family"
(07:01) Announcement about Guru Conference registration opening on Thursday=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share easy marketing tips that won't break the bank. Learn simple ways to boost brand presence, grow your audience, and network effectively, even if you're on a shoestring budget.
=================================================================
Best Moments:
[00:00:40] Small budget, big impact marketing strategies
[00:02:18] ChatGPT paid vs. free version debate
[00:03:09] Boosting social media posts on a budget
[00:04:27] Hack for attending industry events on the cheap
[00:05:19] Leveraging micro-influencers and product seeding
[00:06:35] The power of allocating small weekly budgets for marketing=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
-
In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience.
=================================================================
Best Moments:
0:00 - Introduction
0:26 - The problem with vague marketing
1:50 - Microsegmentation explained
2:15 - Business examples of microsegmentation
2:54 - Consumer examples of microsegmentation
4:00 - Applying microsegmentation to other marketing channels
5:58 - Sponsor message: Marigold
6:26 - Jay's personal story: Vegas guys' trip dilemma=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
-
In this episode of Do This, Not That, host Jay Schwedelson welcomes Daniel Rowles, CEO of Target Internet and host of The Digital Marketing Podcast, to explore the intricacies of creating and sustaining successful online communities. They discuss common pitfalls, how focusing on pain points can drive engagement, and practical tips for ongoing community management.
=================================================================
Best Moments:
(00:40) Introduction of Daniel Rowles and his background
(01:36) Overview of Target Internet’s training services
(02:42) The concept of building communities and common pitfalls
(04:59) The problem-agitation-solution (PAS) approach to community building
(09:13) Focusing on pain points rather than just shared interests
(12:45) The effectiveness of paid vs. free communities
(14:04) Challenges of maintaining free communities
(15:33) Tips for successful community engagement
(16:34) How to connect with Daniel Rowles and his resources=================================================================
Guest Bio:
Daniel Rowles is the CEO of Target Internet, where he leads digital marketing training programs for brands like Google and Apple. He also serves as a senior lecturer at Imperial College London and hosts The Digital Marketing Podcast, which has been ranked #1 in the UK and top 10 globally. With more than 14 years of experience in digital marketing education, Daniel offers innovative approaches to online learning and community building in the marketing industry.=================================================================
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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson answers two listener questions in the “Ask Us Anything” segment. He provides practical guidance for crafting effective follow-up strategies, along with some entertaining—and slightly embarrassing—personal tales from industry events.
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Best Moments:
(01:02) Work-related question about improving follow-up strategies
(02:24) The importance of timely follow-up communications
(03:34) The necessity of having a follow-up plan in place
(04:56) Best practices for follow-up emails after webinars or content downloads
(06:14) Creative follow-up ideas for consumer marketers
(07:39) Ridiculous question about embarrassing moments at industry events
(08:23) Jay’s embarrassing story about getting locked out of his hotel room
(10:34) Another embarrassing incident involving a presentation about Target=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson offers insights on recent business, marketing, and pop culture events. From Southwest Airlines’ baggage policy controversy and potential first-day-of-spring marketing angles to Instagram’s AI-generated comments experiment, Jay provides timely analysis and strategic tips for marketers looking to stay ahead.
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Best Moments
(00:56) Southwest Airlines’ controversial changes to baggage policy and seating
(01:53) First-day-of-spring (March 20) marketing opportunity
(03:50) Instagram’s experiment with AI-generated comments
(04:55) The viral $19 Erewhon strawberry trend=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down why simplifying marketing messages is key to increasing engagement and making content accessible. They share strategies to avoid jargon, make copy more relatable, and communicate in a way that resonates with all audiences.
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Best Moments:
(01:00) Why simplifying marketing offers increases conversions
(01:13) Are marketing acronyms killing your engagement?
(02:22) How to make content easily understandable for everyone
(04:01) Using “101” in subject lines to boost engagement
(05:00) Practical tips for simplifying copy & messaging
(06:35) Why it’s okay to admit when you don’t know something in marketing
(07:44) Marketing expertise is diverse—why you don’t need to know it all
(08:48) Tangent: Are overly complex restaurant menus ruining dining experiences?
(10:14) Call to action: Follow & review the podcast!=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson emphasizes that retaining customers is far more cost-effective and profitable than acquiring new ones. He shares actionable tactics to improve customer retention—from personal direct messages to creating exclusive power user panels—all designed to deepen engagement and drive sustained growth.
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Best Moments:
(00:40) Introduction to the topic of focusing on existing customers
(01:50) Eye-opening statistics on customer retention and its impact on profits
(02:38) Tactic 1: Direct messaging top customers personally
(04:13) Tactic 2: Automated, personalized quarterly check-ins
(05:11) Tactic 3: Creating a power user panel for the top 5% of customers
(05:46) Additional tactics: private communities, special email series, and SMS updates
(06:56) The "hand holding" strategy for personal customer engagement
(08:30) Introduction to Marigold's Consumer Trends Index
(09:18) Personal anecdote about trying weight loss medication=================================================================
Check out our FREE + VIRTUAL EVENTS! ->EVENTASTIC.com
GuruConference.com
DeliveredConference.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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