Ep. 293- GUEST: #1 Marketing PODCAST U.K.🧐Building Community SECRETS! w/Daniel Rowles CEO TargetInternet.com – Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold – Podcast

Afleveringen

What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336
20 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.
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Best Moments:
(00:34) So basically you should only be posting carousels
(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher
(02:05) Summer oriented subject lines... have a 22% higher average email open rate
(03:15) Your summer starts with this email or hot summer, hotter discounts
(03:40) This tool doesn't take summer Fridays
(04:19) LinkedIn is facing job cuts
(05:12) Do you not then use LinkedIn to find your next job?
(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000
(06:27) They could be a total of 35% of Nike's sales
(06:58) Liberty Mutual's TV spot, the Limu Emu
(07:22) They spent... $2,700,000 on that ad this week
(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets
(08:00) Tom Cruise can like jump out of planes
(08:28) I do not like these live action versions of cartoons
(08:58) This is the sixth film in the Karate Kid whatever
(09:39) Sorry, Blake Lively
(10:00) She needs to hide. If she just hid for a few months...
=================================================
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June 24th 11am – 12pm ET.
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=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
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SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That
19 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.
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Best Moments:
(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?
(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.
(02:13) One thing is transparency and it can go both ways.
(03:21) Be very aware of what's going on in your category.
(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.
(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.
(06:05) Double down on your existing client base.
(07:16) You need to be transparent... on your own channels as well.
(07:52) Talk about uncertainty... Have downloadable information, webinars.
(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.
(09:30) He does not know what's going on in his social plans, just FYI.
(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?
=================================================
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=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
June 24th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
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ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334
16 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.
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Best Moments:
(00:59) You can ask ChatGPT to audit things
(02:05) Compare your homepage to your top 3 competitors
(02:38) Audit your LinkedIn profile as a personal brand coach
(03:06) Curate gifts under $50 that are clever, unique, and shipped fast
(04:07) Audit my site for AEO—what's missing?
(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI
(08:10) Black coffee is not a flex
(08:50) Not taking a vacation for 6 years is not impressive
(09:38) I don't watch TV—go play with rocks
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“Audit my homepage for conversion leaks.”
➤ Add: You’re a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.
“Compare our homepage to our top 3 competitors.”
➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.
“Audit my promo emails.”
➤ Add: You’re the world’s greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.
“Audit my LinkedIn profile like a personal brand coach.”
➤ Add: Based on my industry, tell me what’s missing from my profile to attract leads or speaking gigs.
“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”
➤ Add: You’re a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don’t give me basic stuff. Be quirky but useful.
AEO PROMPT:
“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What’s missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”
=================================================
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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
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Marigold: May 30th 11am est. More info coming soon!
=================================================
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Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first
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Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999
16 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.
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Best Moments:
(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes
(05:20) How smaller companies can effectively partner with larger organizations
(08:14) What makes a podcast “bingeable” — consistent, audience‑first value
(09:15) Should you release podcast episodes you’re not 100 % satisfied with?
(11:30) Paid‑media strategies and when they really move the needle
(14:03) The blurring line between creators and media companies
(15:54) Prediction: online communities are the next big wave in the creator economy
(17:55) How creative professionals can find fulfillment—and longevity—in marketing
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Guest Bio
Carly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.
CONNECT WITH CARLY!! - Carly Baker
More on Hubspot Media Network - https://creators.hubspot.com/
=================================================
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=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332
14 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.
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Best Moments:
(01:30) Addressing declining show-up rates for events and webinars
(02:23) The power of remarketing to people who have already signed up
(03:33) Using Instagram Reel ads for remarketing (even for B2B)
(05:24) Creating incentives for live attendance with exclusive content
(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV
=================================================
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Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?
13 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.
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Best Moments:
(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search
(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February
(02:39) How websites need to include listicles and answer core questions to appear in AI search results
(04:06) Apple's plan to redesign Safari to focus on AI search engines
(05:03) Chuck E. Cheese launching its own branded media network
(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates
(07:32) 2PM identified as the optimal webinar time with highest attendance rates
(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)
(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"
=================================================
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Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That
12 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time.
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Best Moments:
(00:07) Introduction to the new special series called "The Bathroom Break"
(02:16) Explanation of negative signal: content that hurts your brand's reputation
(03:01) The concept of lifetime value for an audience vs customers
(03:54) Common marketing automation mistakes that create negative signals
(04:41) Outdated content like "2025 outlook" still being sent in May
(05:01) The importance of managing the long tail of your content
(05:34) Ways to identify negative signal in your marketing strategy
(07:20) Drawing parallels between marketing negative signals and social communication
(09:19) Brief mention of Jay recently going viral on Instagram
=================================================
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Register here: www.GuruConference.com
=================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
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EASIEST Tip to Massive Engagement! ➕ I Look Tired 🤬 Jay’s SCOOP | Ep. 329
9 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.
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Best Moments:
(01:04) The email strategy: sending a basic feedback request email to your database
(01:46) Subject line technique: using only the word "question" with no preheader
(02:37) How to adapt this strategy for different business types and database sizes
(04:00) Using AI to synthesize and analyze customer feedback responses
(05:38) Why this approach works better than traditional surveys
(05:55) Bonus benefit: improved email deliverability through reply engagement
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328
9 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.
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Best Moments:
(00:40) Introduction of behavioral‑science expert Nancy Harhut
(01:50) Marketing during uncertain economic times
(03:25) Autonomy bias—why giving choices boosts conversions
(04:39) BYAF (“But You Are Free”) technique can double response
(07:27) Magnitude encoding: how price positioning shapes perception
(09:20) Physical space the price takes up influences value perception
(10:18) Correct placement of original vs. sale prices for max impact
(13:24) The reciprocity principle—favors that compel customers to repay
(14:35) Where to connect with Nancy and grab her book
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327
8 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.
📧📧📧📧📧📧📧📧📧📧
PODCAST CROSSOVER WITH:
➡️Email After Hours Podcast by Validity.
Hosted by:
SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263
Danielle Gallant, Senior Email Strategist at Validity
Guy Hanson, VP of Customer Engagement at Validity, Inc.
=================================================================
Best Moments:
(01:04) Topic introduction: Will switching your email sending platform solve all your email problems?
(03:29) Question of whether changing email platforms improves performance
(03:47) Platform functionality is key when selecting an ESP, not a one-size-fits-all solution
(04:29) Discussion on whether certain platforms are better for specific industries
(05:19) Will switching platforms solve deliverability issues?
(06:18) Bad practices will follow you regardless of platform change
(07:24) Discussion on migrating IP addresses and domains when switching platforms
(08:48) Tip to leverage existing platform capabilities before switching
(08:57) Most marketers only use about 20 % of their ESP's capabilities
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/shouldiswitchemailplatforms-5tr7325947932031991808/theater/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
Ask Us ANYTHING: Best WIN-BACK Strategy? 📺TV Show Update! Ep. 326
7 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks.
=================================================
Best Moments:
(01:46) Win-back campaigns should start much earlier than one year of inactivity
(02:11) 70% of people who haven't engaged with emails after 60 days never will again
(03:00) 30-day win-back strategy: value-driven special content
(03:57) 60-day win-back strategy: create FOMO with mistake messaging
(04:33) 90-day win-back strategy: confirmation status emails
(05:41) 120-day win-back strategy: go nuclear with timing and sender changes
(06:17) Sponsor segment: Emma from Marigold email platform
(07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
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What’s Up THIS WEEK: Emojis in Email? META Replacing Ad Agencies? Blake Lively Movie?
6 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this What’s Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta’s AI‑powered ad push to TikTok’s “Dinosaur Time” foodie craze.
=================================================
Best Moments:
(00:51) Meta’s earnings call: AI‑generated ads take center stage
(02:41) Mark Zuckerberg’s vision for the future of AI advertising
(03:28) Why May is the prime month for emojis in email subject lines
(04:54) Meta’s controversial “MovieMate” test encouraging phone use in theaters
(06:44) Jay’s personal boycott of Blake Lively’s new film Another Simple Favor
(08:00) The ridiculous “Dinosaur Time” food trend sweeping TikTok
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
SPECIAL SERIES ==> Followers Don't Matter Anymore! <== | BATHROOM Break #54 COLLAB: The Marketing Millennials + Do This, Not That
5 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay’s recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize organic content and smartly invest in paid boosts on platforms like TikTok, Instagram, Reddit, and Pinterest.
=================================================================
Best Moments:
(00:59) Jay’s colonoscopy story & PSA about Ozempic and anesthesia
(03:04) Main Topic: Social media algorithms & follower count relevance
(05:03) Jay’s example of YouTube channel success with minimal subscribers
(06:00) Daniel’s tips on amplifying organic content and paid boosting strategies
(07:39) Jay’s agency perspective on boost budgets & exploring alternative ad platforms
(09:51) Importance of allocating budget for ad testing and scaling successful campaigns
(10:55) TikTok trends and how hosts engage with the platform
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.
Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
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What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick | Ep. 323
3 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them.
=================================================================
Best Moments:
(01:03) Introduction to spam traps – a topic that causes marketers to “freak out”
(02:28) Spam traps affect everyone – B2B and consumer marketers alike
(02:49) Pristine spam traps explained – email addresses created specifically as traps
(06:46) Recycled spam traps – abandoned accounts converted into traps
(08:18) The importance of recency in email marketing practices
(09:57) How often should you be validating your email lists?
(12:33) Why email validation is critical when switching ESPs
(13:39) The “switch” ESPs pull – how they categorize senders into quality tiers
(15:12) Resources available through ZeroBounce
=================================================================
Guest Bio
Brian Minick is the Chief Operating Officer at ZeroBounce, the industry leader in email validation, data improvement, and data hygiene. With extensive expertise in email deliverability, Brian specializes in helping marketers identify and eliminate issues like spam traps that can damage sender reputation. He’s particularly passionate about bridging the communication gap between sales and marketing teams to ensure email success. Connect with him on LinkedIn to tackle your deliverability challenges!
=================================================================
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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos...
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
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⚠️Economic Uncertainty =💸Marketing Opportunity (If You Do This) Jay’s SCOOP | Ep.322
2 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding consumer psychology.
=================================================================
Best Moments
00:31 - Current Consumer Sentiment: Overview of consumer awareness and concerns.
02:58 - Effective Marketing Tactics: Insights on utilizing popups and pricing strategies.
05:25 - Email Marketing Strategies: Discussing effective subject lines and CTAs.
06:59 - Engaging with Social Media: Importance of polls and engaging content.
08:10 - Brand Campaign Examples: Highlighting successful tactics from major brands.
09:30 - Fun Segment: Rapid-fire dating advice round-up from listener questions.
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller! | Ep. 321
2 mei· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion.
=================================================================
Best Moments:
(00:40) Introduction of guest Robby Keller and Dixxon Flannel Company
(01:55) Robby's background and journey into marketing
(03:35) Discussion on brand coolness and company culture
(05:44) Split testing and its importance in marketing
(09:39) "F, Marry, Kill" game with email, search, and social marketing
(11:16) The power of search marketing
(13:00) Email marketing strategies and subject line tactics
(16:04) Robby's skateboarding background and transition to other sports
=================================================================
Guest Bio:
Robby Keller is the marketing lead at Dixxon Flannel Company, a limited edition flannel brand. With a background in fashion and skateboarding, Robby transitioned into marketing after attending fashion school. He spent 8 years in the agency world, working with various clients, including Fortune 500 companies and small businesses. Robby brings his creative experience and marketing expertise to Dixxon Flannel, where he focuses on direct-to-consumer marketing strategies.
=================================================================
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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
Ask Us ANYTHING❓Email Pre-Header Tips and Tricks! ➕ Paris Hilton vs. Jason Bateman? | Ep. 320
30 apr· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage.
=================================================================
Best Moments:
(01:21) Dave from Rochester asks about email preheaders and their importance
(01:56) What preheaders are and why they’re valuable real estate
(03:15) The three magic words for preheaders: AND, BUT, PLUS
(04:41) Emojis in preheaders—the “bookend emoji” trick
(05:57) Testing emails with no preheader for visual differentiation
(06:44) Addressing Apple iOS 18 preheader changes (and why not to worry)
(07:31) Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference
(08:08) Behind-the-scenes look at the celebrity selection process
(09:06) Other stars considered: The Rock, Jason Bateman, Paris Hilton
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
I'm So Hungry I Could Eat TREND!' Goodbye On-Demand? Instagram EDITS!🤖 What’s Up THIS WEEK | Ep. 319
29 apr· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson delivers a rapid “What’s Up This Week” rundown of the freshest marketing trends and social-media buzz.
=================================================================
Best Moments:
(00:55) Meta launches Edits – a new standalone app for content creation
(02:08) On-demand webinar availability drops from 80 % to 63 %
(03:57) Now 65 % of webinars are live-only to boost attendance
(04:38) Major streaming platforms pivot toward live-content models
(05:14) TikTok’s viral “I’m So Hungry Challenge” takes off
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.
Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)
28 apr· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty.
=================================================================
Best Moments:
(00:55) Quick catch-up on what shows they’re currently watching
(02:45) Defining “building in public” as sharing behind-the-scenes processes
(03:25) TikTok trend of BTS content outperforming original content
(04:48) Why building in public works for companies of all sizes
(06:05) Key elements of effective “building in public” content
(07:48) Importance of including messy parts and mistakes in your content
(09:02) How transparency creates brand fandom
(09:30) The value of founder involvement in building in public
(11:24) Call to action for listeners to share the episode on social media
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.
Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
BOUNCED Emails = GOLD! ➕ YOU on Netflix, Martha Stewart New Show, Golden Bachelor Update! Jay’s SCOOP | Ep. 318
25 apr· Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations.
=================================================================
Best Moments:
(01:30) Explanation of hard bounces vs. soft bounces in email marketing
(02:37) Why B2B marketers should analyze their bounced email data
(04:05) Using bounced emails to create account-based marketing opportunities
(05:08) What bounce rates indicate about your email deliverability (should be under 5 %)
(05:54) Why not removing hard bounces creates deliverability problems
(06:53) The importance of monitoring bounce-rate trends for consumer marketers
(10:40) Excitement about Martha Stewart’s new cooking show Yes Chef
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.
Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
- Luisteren Nogmaals beluisteren Doorgaan Wordt afgespeeld...
- Later beluisteren Later beluisteren
Laat meer zien

Afleveringen

What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336

SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That

ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334

Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999

Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332

What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?

SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That

EASIEST Tip to Massive Engagement! ➕ I Look Tired 🤬 Jay’s SCOOP | Ep. 329

TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328

[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327

Ask Us ANYTHING: Best WIN-BACK Strategy? 📺TV Show Update! Ep. 326

What’s Up THIS WEEK: Emojis in Email? META Replacing Ad Agencies? Blake Lively Movie?

SPECIAL SERIES ==> Followers Don't Matter Anymore! <== | BATHROOM Break #54 COLLAB: The Marketing Millennials + Do This, Not That

What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick | Ep. 323

⚠️Economic Uncertainty =💸Marketing Opportunity (If You Do This) Jay’s SCOOP | Ep.322

Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller! | Ep. 321

Ask Us ANYTHING❓Email Pre-Header Tips and Tricks! ➕ Paris Hilton vs. Jason Bateman? | Ep. 320

I'm So Hungry I Could Eat TREND!' Goodbye On-Demand? Instagram EDITS!🤖 What’s Up THIS WEEK | Ep. 319

SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)

BOUNCED Emails = GOLD! ➕ YOU on Netflix, Martha Stewart New Show, Golden Bachelor Update! Jay’s SCOOP | Ep. 318

What’s Up THIS WEEK: Emojis in Email? META Replacing Ad Agencies? Blake Lively Movie?