Afleveringen
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When the cost of the tools we use to design and market our brands is going up, is it time to switch or reframe the problem and solve it in a different way? Let's treat this branding ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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The simple answer is yes, but let's break down why this is the case and treat potential cases of 'Kaleidoscopic-brandatrophy', for brands using to many colours. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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Zijn er afleveringen die ontbreken?
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Brandorproductitis is a unique brand-related problem for brands that require product packaging to stand out on the shelf from the competition. So let's unpack this packaging design ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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There will always be new players that enter the arena in your industry, but what do you do if they also use the same brand colours? Is it coincidence, is it sabotage? Lets treat this problem. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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With a plethora of options and people to learn from, here are some of the best resources and courses to learn logo design and branding when starting out. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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Two seperate brands or conjoin them to make your brand presence easier? It all comes down to the intention behind your personal brand. So let's diagnose Brandconjoinment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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Logo design is a particular part of branding that most focus on and with good reason, but finding a good logo designer can be tricky, so lets treat Logosearchalitis and find you a good designer. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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When you're looking to lean more into a personal brand, especially if you're starting a business at the same time, it can be tricky to know how you name your brand or brands. So let's treat this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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When expectations don't align with the cost of doing branding, like any product or service, there's a disconnect where a client/customer isn't willing to pay. So let's treat Valuenoma. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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Depending on the font or typeface, there are license agreements for font usage and for many of these, they require a payment. But what happens if you don't pay? Let's treat Fontusilitis Licenfoma. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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Many branding professionals and designers typically charge for their services with a 50% deposit and 50% on delivery. But what if a client goes AWOL mid-project? Let's treat Fiftygonoria. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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A different kind of question this episode, as it's one about the Doc, as he's asked what his day as a branding person and content creator looks like. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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Are they one in the same or is there a difference between the term 'brand identity' and 'visual identity'? The doctor breaks it down with a differential diagnosis. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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This could be the worst nightmare for branding and business people alike, finding out there is another brand very similar to yours after updating your branding. So let's address this IP Dilemma. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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Whether you're getting into brand strategy or you're a business wanted to establish an effective position in your market, let's outline what brand positioning is and how to keep it simple & effective. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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It's a big question to try to answer in this episode when business meets brand, higher purpose meets capitalism and how do you walk the line as a business, or do you even need to? In this episode, I share my thoughts. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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Whether there's 3 or 10 of them, brand values can make an impact on a team and in turn a business, if developed and used effectively. So let's treat Brand Valueitis to make brand values, valuable. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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You're hitting a wall of clients that can afford you or you have too many clients to handle and it's time to grow your branding business, but how do you do it? Let's treat Business Growing Pains. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
*NOTE* You may hear an audio distortion of a secondary voice (my voice) in this episode, just like last episode. I think the problem was that my computer was also picking up my voice from my laptop’s microphone…this will be fixed in the next episode.
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When it's time to update your logo and you're comparing options of branding service providers, you're stuck knowing what is a reasonable fee for logo design. So let's remedy Logopricitis. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
*NOTE* You may hear an audio distortion of a secondary voice (my voice) in this episode, it seems my microphone equipment was playing up and produced a kind of echo. It should be minor but just wanted to let you know.
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With so many logo files potentially given to you by a designer, you're probably left saying "OMG!?". So let's treat OMPNG to give you the prescription for effectively using your logo files. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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