Afleveringen
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The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to promote your practiceâs values and connect with your community.
Tune In to Learn:
Showing Appreciation: Simple, meaningful ways to thank your referring partners, including personal visits and hand-written notes.Unique Gift Ideas: Creative and memorable gifts that leave a lasting impression on partners, from custom wine labels to community-themed leave-behinds.Engaging Your Community: How to use the holidays to connect with the wider community through open houses, giving trees, and local charity partnerships.Staff Engagement: Strategies to celebrate your employees and share the joy, such as employee recognition boards and gratitude-themed social media posts.Maximizing Marketing Opportunities: Tips to turn your holiday activities into engaging social media content and recruiting tools. -
Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community.
In this DrMarketingTips Show episode, Jennifer and Corey explore the benefits and practical steps to implementing cause marketing initiatives, providing valuable insights for medical practices.
Whatâs in This Episode:
Understanding Cause Marketing: Learn what cause marketing is and how it can be a powerful tool for medical practices that want to build awareness and reach their community. Benefits of Cause Marketing: Explore the positive outcomes for your practice, including improved patient engagement, staff morale, and community reputation.Choosing the Right Cause: Gain insights on selecting a cause that aligns with your practice's values and mission, ensuring authenticity and resonance with your audience.Promotion and Engagement: Discover effective strategies to promote your cause's marketing efforts, engaging your internal team and the wider community.Sustainability: Learn how to create a long-term cause marketing program that delivers continuous benefits and reinforces your practice's commitment to social responsibility. -
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The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers.
Join Jennifer and Corey as they discuss the implications of the FTC rule and share practical recommendations on how healthcare providers can adapt their marketing strategies to maintain transparency and build trust with patients in this new landscape.
Tune In to Learn:
The key prohibitions of the FTC rule and the potential consequences of non-compliance.The costs of violating FTC rules on fake reviews and buying bot followers. How healthcare providers can obtain legitimate patient reviews and foster authentic social engagement.Strategies for maintaining transparency in reviews, particularly when feedback is given by practice staff or associates.Effective ways to manage and address reviews while upholding credibility and trust.Safeguards to prevent the use of fake reviews or manipulated social media metrics. -
Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix.
For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on TVs, and Netflix's ad-supported tier is thriving with 40 million active users. Instead of old, generic cable TV ads, new ads emphasize the power of targeted delivery on streaming platforms, particularly for local markets.
Tune in for a case study on a medical practice effectively using YouTube ads to boost brand recognition and patient numbers, achieving over 150,000 impressions. It doesnât take as much budget as older TV advertising either.
Quick tip: Practices should leverage existing video content or create new, simple ads like YouTube bumper ads to tap into this powerful marketing tool.
Check Out This Episode to Learn:
What types of digital TV advertising are available on streaming platforms.How YouTube Shorts has become the most popular streaming service and how to tap into this audience. The success of Netflix's ad-supported model and its implications.The advantages of targeted local advertising on streaming platforms over traditional TV.How practices can create effective ads with minimal effort and budget.See results from a successful YouTube advertising campaign for a medical practice. -
LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option â it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what LinkedInâs algorithm likes to promote.
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey pull back the curtain on the LinkedIn algorithm, sharing its secrets and how to leverage them for your benefit.
Tune in to learn how to supercharge your reach and engagement, along with insights on how to optimize your posts for maximum impact. Plus, you'll get the inside scoop on the latest research revealing the types of content LinkedIn's algorithm is most likely to favor and promote.
Sneak Peak at 17 Tips to Improve Your Engagement:
Optimal Posting Times: Schedule posts for 9 a.m. on weekdays and 1 p.m. on weekends to maximize reach, adjusting times for specific audiences, like physicians.Consistency and Engagement: Post every 18 hours and respond to comments within the first hour to boost engagement.Post Types: Use document posts, polls, carousels, and long text posts with images for the best performance.Avoid Edits and External Links: Do not edit posts after publishing and include external links in comments, not in the original post.Video Content: While videos may have lower reach, ensure they are captioned to increase engagement, especially in professional settings.PLUS MORE! -
The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of primary care doctors and specialists. Nurses face a similar crisis, with a projected shortage of over 350,000 registered nurses by 2026.
For medical practices, this translates to fierce competition for top talent. Traditional methods of attracting new hires just aren't enough. This episode of the DrMarketingTips Show tackles this problem head-on, exploring how marketing can be a powerful tool in your HR toolbox.
Learn how to craft compelling job descriptions that resonate with ideal candidates, discover strategies to recruit the top talent you need, and reconnect with past applicants to see if theyâre now interested in accepting a new role. This episode also explores creative ways to leverage social media to showcase your company culture.
By working together, marketing and HR can build a recruitment strategy that positions your practice as the go-to destination for top talent in this competitive market.
Tune Into This Episode to Learn:
How to write job descriptions that resonate with ideal candidates.Follow-up with potential hires after events, keeping your practice top-of-mind.Find out how to reconnect with qualified candidates who may now be a good fit for open positions.Ways to incentivize your existing team to help find new talent. (Hint: it helps them, too!) Explore how to leverage social media to celebrate your company culture and attract potential hires. -
A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and how it affects medical practices, doctors, and their patients who rely on these tools for personalized digital experiences.
The current HIPAA regulations were written in the 1990s, long before the internet became the powerful marketing tool that it is today. This ruling is a step towards modernizing these regulations and allowing healthcare marketers to use current technologies to reach and engage patients.
Websites for medical practices can use specific strategies to tools to enhance the patient experience without violating HIPAA.
Tune In to Learn More About:
How this ruling impacts your medical practice and the patient experience The importance of understanding HIPAA regulation changesStrategies for balancing patient privacy with effective marketingHow emerging technologies are shaping healthcare marketingThe role of data analytics and healthcare marketing agencies in optimizing your patient experience -
In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and prompts them to seek care elsewhere.
Tune in for insights on how medical practices can authentically connect with patients and build trust when visitors click on their websites.
What Youâll Learn In This Episode:
What patients look for when searching for a doctor online and how an outdated website challenges their trust.How to improve your practiceâs authenticity and trustworthiness with education and content.How to be more upfront and transparent about pricing for todayâs informed, digital-first patient. What types of content matter most to patients seeking authenticity?How to use diverse and authentic imagery to help patients visualize your practice.Steps to update websites to be modern, welcoming, and helpful.How can you proactively communicate with patients and address common concerns on your website?The importance of FAQ sections and patient education materials to build trust.Additional content to improve patient satisfaction, such as explanations of wait times and billing practices. -
The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues.
Tune in to this special episode of the DrMarketingTips Show from the Missouri MGMA to learn recruitment and retention strategies that integrate marketing tactics with operational practices.
By building a positive company culture and actively managing online reputations, practices can create environments that attract and retain top talent.
What You'll Learn in This Episode:
Healthcareâs Retention Problem: Insight into the staffing crisis in healthcare, including statistics on job vacancies and the high cost of turnover.Recruitment Strategies that Work: How marketing and HR can collaborate using targeted ads, dedicated landing pages, and recruitment videos to reach potential candidates effectively.Building a Positive Company Culture: The role of day-to-day interactions and management in fostering a workplace environment that supports retention.Tactics for Retention and Engagement: How operations and HR can implement employee surveys, management training, and marketing tactics like contests to improve employee engagement.Measuring Success: Methods for tracking vacancy rates, turnover numbers, employer review scores, and employee feedback to gauge the effectiveness of strategies implemented. -
A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? Thatâs quite possibly the future with new automated patient engagement programs.
Did you know 63% of patients now prefer to book appointments digitally, a notable change from conventional methods like phone calls, which only comprise 38.8% of appointment bookings? Thereâs also been 338% increase in telemedicine appointments since 2019, showcasing the digital shift in patient preferences. Itâs clear the world is moving to digital-first.
In this episode âEvolution of Healthcare Media: New Strategies for the Social Era,â hosts Jennifer and Corey explore the dynamic shift of healthcare communication from traditional methods to contemporary digital platforms like Meta and TikTok. With a focus on the impact of social media and online channels, this show focuses on how these tools have transformed patient engagement and practice visibility.
This episode is invaluable for doctors and practices seeking to stand out in the new digital-first world. Understanding these trends and strategies will help in attracting new patients, retaining current ones, and enhancing overall patient satisfaction.
Listeners will also gain insights into developing effective social media strategies, the importance of content types, and the future of healthcare media involving AI and wearables.
Tune In to Learn:
The transition from traditional to new media: Discover how healthcare promotion has evolved from radio and billboards to interactive platforms like Facebook, Instagram, and TikTok.The significance of interactive engagement: Learn why two-way communication with patients can lead to higher satisfaction and engagement.Content strategies for social media: Get tips on what to post, from patient testimonials to day-in-the-life clips, and why video content is essential.The future of healthcare media: Explore how AI, wearables, and integrated healthcare media landscapes are shaping the future of patient engagement.Practical steps to enhance your practice's digital presence: From using AI for content creation to tailoring your media strategy to your audience's needs. -
In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and significantly impacting various operational tasks.
For doctors, healthcare professionals, and other medical marketers aiming to stay at the forefront of industry advancements, this episode shows you how to leverage AI to enhance efficiency and creativity for marketing your medical practice.
What Youâll Learn in This Episode:
Understanding AIâs Impact: Gain insights on how AI can change workplace cultures and marketing strategies in healthcare.AI Solutions: Learn how AI is being used to tackle common challenges in the industry.Real-World Applications: AI tools are helpful for simplifying tasks like content creation, streamlining patient experiences, and even internal operations, making practices more efficient and responsive.Strategic Integration of AI: Learn about the strategic considerations necessary when integrating AI into healthcare marketing and operations, including how to identify opportunities for AI to solve specific problems.Navigating the Challenges of AI: Understand the management adjustments required when adopting AI technologies, such as distinguishing between human and AI-generated communications and maintaining quality control. -
In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024.
With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract your target audience, this episode offers guidance for medical professionals looking to refine their marketing efforts and establish a strong, patient-centric brand.
The healthcare industry has undergone significant changes in 2024, shaped by advancements in technology, staff retention problems, and shifting patient behaviors. The rise of artificial intelligence (AI) has simplified some aspects of marketing while introducing new complexities and challenges.
Watch this episode for invaluable insights into adapting your marketing strategies to meet the demands of the modern healthcare consumer, emphasizing the importance of authenticity, digital presence, and patient engagement.
What You'll Learn This Episode:
The Importance of a Strong Value Proposition: How to articulate and reinforce your practice's core values across all platforms.Patient Personas Revisited: Understanding and tailoring your messaging to specific patient groups for more effective marketing.Choosing Digital Channels for Growth: Strategies for optimizing your digital marketing efforts to enhance long-term growth, loyalty, and quality engagement.Navigating the Impact of AI: An exploration of AI's evolving role in healthcare marketing and how to harness its potential while navigating its challenges.Trust-Building with Content: Tips on creating content that builds trust with your audience, fosters a positive patient experience, and reinforces your brand's message.Data-Driven Decision Making: Utilizing available data and technology to make informed marketing decisions and improve patient outreach. -
Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to their advantageâespecially when trying to reach patients and get more engagement.
This episode offers a number of resources to medical practices and healthcare professionals looking to use social media more effectively. Youâll hear about engagement strategies, content ideas, and the latest marketing trends to pay attention to for your medical practice.
What You'll Learn in This Episode:
Authenticity in Social Media: Why itâs important for doctors and practices to be relatable and genuine on social media, especially as digital marketing and patients start using AI. Short-Form Video Content: How platforms like TikTok, Instagram Reels, and YouTube Shorts are shaping patient engagement.Choosing the Right Platforms: Which social media platforms best reach different patient demographics and which ones to use for your practice. Content Strategies: Tips on repurposing content and utilizing various content formats to fill your social media calendar. Tools for Content Creation: Easy tools like CapCut and in-video AI for efficient content creation. -
Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR efforts in recruitment, staff engagement, and building a positive workplace culture.
Youâll also learn how to integrate marketing and HR to address modern challenges like the use of artificial intelligence (AI) for efficient communication, new approaches to workplace dynamics, and other innovative ways to engage with your practiceâs staff.
The conversation underscores the necessity of adapting marketing techniques to improve employee experiences, leverage new technology for both retention and recruitment, and promote a culture that aligns with your practiceâs values.
Tune In to Learn:
The merging of healthcare marketing and HR roles to enhance employee engagement and recruitment strategies.Utilization of AI and chatbots for efficient communication and to address HR tasks, such as answering FAQs and assisting in the onboarding process.Tailoring approaches to meet the preferences and expectations of different generations in the workplace, particularly focusing on Gen Z's unique needs.How to bring awareness with marketing and emphasize support through workplace programs and partnerships with local mental health organizations.The significance of feedback and coaching in fostering a supportive environment that encourages professional growth and personal well-being.How to promote HR initiatives and your practiceâs benefits, ensuring employees are aware and make the most of the resources available to them. -
Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvementâultimately delivering patients through your digital front door.
In the first part of DrMarketingTipsâ reputation management series for medical practices, we explored new trends, improving reviews, and what data matters most in practice reputation management. In this second part, co-hosts Jennifer and Corey share advanced strategies and tools that medical practices can use to easily monitor, track, and improve their reputation scores and patient-reported outcomes.
Take a deeper look at leveraging technology in reputation management for your practice and see how just a few tools can significantly impact your practiceâs digital presence for the better.
What Youâll Learn in This Episode:
Integrating Star Ratings in Ads: Discover the impact of linking your Google star ratings to your digital ads and how it can set you apart from competitors in search results.Automating Review Solicitation: Understanding the importance of automating the review solicitation process and its role in generating frequent, fresh reviews which are favored by search engines.Analyzing Competitive Data: Learn about your competitorsâ data and get valuable insights for strategizing your own reputation management.Patient-Reported Outcomes: See how to increase patient engagement through digital surveys and how they can be used for internal improvements and external marketing.The Importance of Net Promoter Score (NPS): Get insights into how NPS scores can be used as a differentiator and a tool for continuous improvement.Google Seller Ratings: Explore how integrating Google seller ratings can enhance your ad visibility and provide social proof to prospective patients.Innovative Uses of Patient Feedback: How to effectively utilize patient feedback not just for reputation management, but also for improving patient experiences and even in recruitment strategies.
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Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for todayâs digital audience.
Did you know that 40% of patients wonât visit your practice if your data is wrong? It could be because your website link has a 404 or your pin location is wrong. This episode sheds light on the intricate balance between actual patient reviews and accurate online data and the impact of these elements on a practice's reputation in the digital world.
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Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies for healthcare.
While AI is smart, it still needs a human touch. They share expert strategies for crafting precise prompts to guide AI tools in generating authentic, brand-aligned content for healthcare audiences.
The discussion underlines the importance of editing and fine-tuning AI outputs to ensure they resonate with the nuances of medical communication and talking to different patient audiences.
For healthcare professionals looking to embrace AI in their marketing efforts, the episode also introduces a valuable resource and guide to prompts: ChatGPT prompt pack with over 100 prompts. You can use this prompt pack to research, design, and streamline all types of medical content and strategy, including patient research, website content, advertising, social media, email marketing and much more.
Tune Into This Episode to Learn:
How to use AI and ChatGPT to enhance your medical practice content without losing the human touch When and what you should use AI for in healthcare marketingSteps to craft the best prompts to get better results and how to use the ChatGPT Medical Marketing Prompt Pack The importance of training your AI on your practice and patient personas How ChatGPT can now access and research in real-time, speeding up your ideation and content creation processWhy human oversight is necessary to personalize content and remove AI âjargonâ -
How is your content marketing game for your medical practice? Itâs shaping into a pivotal time for practices that can create the best content.
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing sophistication of search engines in identifying AI-generated content, emphasizing the need for original, high-quality material.
However, content marketing is more competitive than ever. Medical practices and providers also need to maintain a consistent content stream across various platforms, from websites to social media, while optimizing for effective patient communication and SEO.
Tune In to Discover:
The importance of original, high-quality content for SEO and patient engagement.How search engines are becoming more adept at identifying AI-generated content.Strategies for practices that want to maintain content consistency across various channels, including websites, social media, staff, and patient communications.There is a need for human oversight in AI-generated content to ensure it is on-brand, non-plagiarized, and authentic.The challenges posed by the rapid pace of content generation and the role of AI in raising the bar for content quality.Practical tips for healthcare marketers in leveraging AI while maintaining authenticity in their content strategy. -
In episode 321 of the DrMarketingTips Show, co-host Jennifer Thompson talks with Jennifer Taggart, Vice President of Client Services at Insight Marketing Group, about the importance of using video in medical practice marketing. They discuss how video content can be used to engage patients and promote healthcare professionals, specifically doctors.
Drawing on her background in commercial acting, Jennifer Taggart provides valuable advice on how healthcare providers can feel more comfortable in front of the camera and use video content effectively in their communication strategies. The episode highlights video content's practical applications and benefits in healthcare marketing.
What's in this Episode
Donât Sweat the Prep: How doctors can prepare and get comfortable with subject matter when facing the camera.Expect Unexpected Questions: Strategies to handle unexpected questions and control the conversation gracefully.Common Camera Fears: Discuss doctors' fears when on camera and how to address them.Techniques for Effective Delivery: Tips on pacing, using pauses, and having bullet points to enhance speech delivery on camera.Practice Makes Perfect: Learn how to get comfortable speaking through practice, which aids in delivering content more naturally and confidently.Utilizing Teleprompters: Teleprompters can help ensure key points are covered effectively.Customizing Content for Different Platforms: Tailoring video content for various social media platforms for maximum engagement.Simplicity in Video Marketing: Demonstrating that simple, direct video content can often be more effective than elaborate productions.Audience-Specific Content: The importance of creating video content that speaks directly to the intended audience segment. -
Planning an event for your medical practice? Do you want to engage more physicians so they know to refer to your practice? In this episode of the DrMarketingTips show, we discuss the importance of events for medical practices. Event marketing is one of the best ways to network and spread awareness about your medical practice and providers.
From holding an event to opening a new location or introducing a new physician to celebrating an anniversary, events arenât just about attendance. These events create opportunities to deepen relationships with referring physicians, your staff, and the local community.
Learn about healthcare event marketing strategies, including how to prepare, what to do on the day of the event, and how to launch post-event strategies.
Tune In to Become a Medical Event Marketing Expert:
Define Clear Goals: Identify the purpose of the eventâwhether it's a new physician introduction, community engagement, or relationship-building with referrals.Targeted Invitations: Craft personalized invites, both digital and printed, and follow up via phone calls or emails to maximize attendance.Inclusive Outreach: Engage referring physicians, staff, community leaders, and potential patients through tailored invites and personal connections.Contingency Planning: Develop backup plans for contingencies like weather, delayed vendors, or unforeseen issues to ensure smooth event execution.Employee Engagement: Involve staff as ambassadors, ensuring they're identifiable and actively participating in the event to boost the practice's image.Capture the Moment: Assign someone to take photos/videos during the event for post-event content and social media highlights.Post-Event Engagement: Follow up promptly with attendees via email, sharing event highlights, photos, and videos to sustain connections and showcase what they missed. - Laat meer zien
