Afleveringen
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Since 1979, C-SPAN has been providing unfiltered access into the inner workings of American democracy. Until recently though, the network was funded entirely by the cable industry and had never attempted to fundraise from private donors.
However, the disruption produced by cord cutting necessitated innovation and late last year C-SPAN launched a development program to generate support from the channel's loyal audience which values their unfiltered, unbiased approach politics.
C-SPAN's first ever Development Director, Molly Connors, joins Dan to share her story and go behind the scenes to discuss what it's been like to launch a fundraising program for legacy brand.
Topics covered in this fascinating chat include:
- Molly's origin story in fundraising, how her new position at C-SPAN brought her career full circle, and how helping to launch a digital program for PBS prepared her for the position
- C-SPAN's three critical donor cohorts and how Molly and her team identified them
- What is the value proposition that drives those cohorts to give and the importance of unique value propositions for different groups of donors
- TONS OF TACTICAL INSIGHTS, including C-SPAN's channel and engagement strategy and clever hacks for increasing DAF and digital giving (Hint: You'll want to add your postal address to all of your donation pages after listening to this interview)
- The value of donor stories and helpful tips on how to solicit them
- C-SPAN's surprising success on TikTok and reaching younger donors
Plus, so much more...
This interview is a great listen for fundraisers and non-profit leaders who enjoy founding stories as well any fundraising professional who is interested in tactical hacks for audience development, donor engagement, content strategy, and so much more.
Fundraisers who have been able to successfully start a program from the ground up have a rare and invaluable perspective which is why we are so grateful to Molly for sharing her time and wisdom.
We really enjoyed this conversation and, got a ton of value out of it, and believe you will too.
Thanks as always for listening to the Dynamic Non-Profits Podcast and enjoy the show!
Show Notes:
Molly Connors
Development Manager
C-SPAN
LEARN MORE ABOUT C-SPAN OR SUPPORT THEIR MISSION TO PROVIDE UNFILTED ACCESS TO OUR DEMOCRACY
https://www.c-span.org/
CONNECT WITH MOLLY ON LINKED IN!
https://www.linkedin.com/in/mollyconnors/
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Fundraising thought leader Dave Raley drops by the show for a casual chat about innovation...more specifically what's holding innovation back in the nonprofit sector.
Much deeper than a philosophical discussion, Dave and Dan dig into innovation tactics and shifts which can benefit nonprofits of all sizes (some of which require little to no overhead to implement).
Dave also touches on the role of leadership and why understanding your "working genius" type holds the key to driving a culture of innovation.
Dan also asks Dave how his background in direct mail influences his approach to innovation and they have a brief side car discussion about strategies and techniques which overlap between direct mail, email, and other channels.
This is a fun and valuable listen for fundraisers and nonprofit leaders who are passionate about driving innovation or who are interested in taking stock about the state of innovation inside their own organization.
Please rate and review Dynamic Nonprofits if you get value out of Dan's interview with Dave Raley. It's the very best way to support the DNP mission to advocate for an unsiloed approach to fundraising.
Thanks as always for listening, and enjoy the show!
Show Notes:
CONNECT WITH DAVE ON LINKED IN!
https://www.linkedin.com/in/draley/
LEARN MORE ABOUT DAVE RALEY AND IMAGO CONSULTING
https://www.imago.consulting/
FIND OUT WHAT TYPE OF WORKING GENIUS YOU ARE
https://www.imago.consulting/workinggenius
WEEKLY INNOVATION IN YOUR INBOX: SUBSCRIBE TO DAVE'S "WAVE REPORT" NEWSLETTER
https://www.imago.consulting/wavereport
LISTEN TO THE PURPOSE AND PROFIT PODCAST, COVERING THE INTERSECTION OF PHILANTHROPY AND BUSINESS
https://www.purposeandprofitpodcast.com/
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Zijn er afleveringen die ontbreken?
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These days it seems like there are more answers than questions for the nonprofit sector. There are tactics, solutions, and strategies for just about every challenge that nonprofit organizations face.
There are so many answers that it can be overwhelming and lead to decision paralysis. Enter Jon DeLange and his essay series "12 Rules For Fundraisers". With over a decade of relationship based fundraising under his belt, Jon is on a mission to help nonprofits cut through the noise and focus on growth oriented strategies that help organizations cultivate deeper, more meaningful relationships with their donors.
Jon joins Dynamic Nonprofits to discuss some of the rules and why relationships hold the keys to building more resourced nonprofits and increasing the sector's impact on the world.
Show Notes:
REGISTER TO READ THE 12 RULES AT:
www.strategicfundraisingplan.com
CONNECT WITH JON ON LINKEDIN!
https://www.linkedin.com/in/delangejon/
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We cover a lot of ground on the Dynamic Nonprofits Podcast, but some of our favorite discussions are when we deep dive into tactics and practical tips that can help transform your fundraising program.
If you're an email fundraiser, or just a fundraiser who shares our passion for A/B testing, you'll love Dan's conversation with email GURU Jay Schwedelson.
Jay's combination of passion, candor, and practicality make for an entertaining discussion that will provide you with pages full of tips that can transform your organization's approach to email (some of which are surprisingly simple and counterintuitive).
Topics Discussed Include:
- Why open rates still matter and how to improve them with emojis
- Breaking News: Why opt-outs are actually a GOOD thing
- Optimal send times (Spoiler: They're not on the hour)
- Why your call to action is leaving donations on the table
- Shockingly simple advice for how to make sure your email newsletter is opened and read
Plus, so much more including how Jay's direct mail background informs his perspective on email and why Linked In Newsletters are the next great frontier for donor engagement.
It's a conversation that is as entertaining as it is informative (Dan and Jay even talk a little bit about reality TV towards the end). If you do walk away with some helpful advice, we hope you'll pay it forward by rating and reviewing the Dynamic Nonprofits Podcast on your platform of choice (but especially Apple Podcasts). It's the very best way to support our mission to advocate for an unsiloed approach to fundraising and it will help us find more groundbreaking guests just like Jay.
Thanks as always for listening and enjoy the show!
Show Notes:
CONNECT WITH JAY ON LINKED IN!
https://www.linkedin.com/in/schwedelson/
LEARN MORE ABOUT GURU 2024, THE WORLD'S LARGEST VIRTUAL EMAIL CONFERENCE
https://guruconference.com/
LEARN MORE ABOUT DELIVERED 2024, THE WORLD'S LARGEST VIRTUAL DIRECT MAIL CONFERENCE
https://deliveredconference.com/
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There are a lot of books about fundraising, but one in particular has driven conversation within the nonprofit sector this year - The Generosity Crisis.
Co-Author Nathan Chappell joins Dan to look back on a year of The Generosity Crisis and what he's learned from '10,000 conversations' since the book's release.
They discuss what's driving the crisis and focus on solutions for solving it, some of which are surprisingly human and practical. Nathan also talks about radical connection techniques that nonprofits can borrow from commercial brands (who borrowed them from us first) and shares his inspiring fundraising industry origin story.
Dan's conversation with Nathan is the perfect compliment for those who have read the book and for those who want to quickly catch up on year's worth of conversations about it.
The Dynamic Nonprofits Podcast is the industry's first and only podcast dedicated to breaking down silos within the nonprofit sector. If you get value from today's interview, please rate and review Dynamic Nonprofits and subscribe to the pod so you can hear fresh releases first.
Thanks as always for listening and enjoy the show.
Show Notes:
CONNECT WITH NATHAN ON LINKEDIN
https://www.linkedin.com/in/nathanchappell/
ORDER THE GENEROSITY CRISIS
https://www.amazon.com/Generosity-Crisis-Connection-Humanitys-Challenges/dp/1394150571
HEAR MORE FROM NATHAN AND CO-AUTHOR BRIAN CRIMMMINS
https://www.chappell-crimmins.com/media
ACCESS ADDITIONAL RESOURCES
https://www.chappell-crimmins.com/the-book
DISCOVER MORE ABOUT DONOR SEARCH AI
https://www.donorsearch.net/donorsearch-ai/
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Renown speaker and non-profit champion Tim Sarrantonio joins the show for a high energy conversation about the state of philanthropy and actionable steps small to mid-sized non-profits can take to rise above the economic headwinds.
Dan's interview with Tim is a fast paced, information packed chat that will leave you feeling equally informed and inspired to take on the challenges fundraisers are facing.
Show Notes:
https://www.linkedin.com/in/timsarrantonio/
https://afpglobal.org/FundraisingEffectivenessProject
https://neonone.com/
https://fundraising.ai/
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There's a trust crisis in America. According to Gallup, trust is down in institutions ranging from government, to the media, schools, and just about everything in between.
Unfortunately, non-profit organizations aren't immune from this decline in trust. In fact, the Edelman Trust Barometer shows that non-profits are now trusted less than businesses for the first time in 40 years.
The trust crisis has real world implications for non-profits and the beneficiaries they serve as demonstrated by RKD Group's new study "Non-Profit Marketer's Guide to Trust". Their findings show a direct relationship between a donor's level of trust and their willingness to give AND maximize contributions over their lifetime.
Amanda Wasson, RKD Group's Executive Vice President of Client Services, joins the show to deconstruct this pressing research. We deep dive into RKD's findings and, as importantly, walk through actionable steps non-profits can take to build and enhance trust with their donors.
The non-profit sector can't wish the trust gap away, but we do have the tools the close it. Take your first step towards closing the trust gap with donors by listening to this interview with Amanda Wasson.
If you get value out of our conversation with Amanda, please rate and review the Dynamic Non-Profits Podcast. Your feedback is appreciated and will help more dynamic fundraisers discover our content.
Also, consider subscribing to the Dynamic Non-Profits Podcast so you can be the first to hear fresh DNP releases.
Thanks as always for listening and for supporting the industry's first podcast dedicated to advocating for an unsiloed approach to fundraising.
Show Notes:
https://info.rkdgroup.com/donor-trust-access
https://news.gallup.com/poll/508169/historically-low-faith-institutions-continues.aspx
https://www.edelman.com/sites/g/files/aatuss191/files/2023-01/2023%20Edelman%20Trust%20Barometer%20Global%20Report.pdf
https://www.linkedin.com/in/amanda-wasson-rkd/
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Back from a summer hiatus, Dan talks about why fundraisers benefit from cross-channel education and shares an example of a tip he picked up at a digital show that he was able to apply to direct mail. He also discusses his recent trip to the NIO Summit in Dallas and the upcoming Multi-Channel Mini-Con.
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In this special edition of the Direct Mail Review, Dan breaks down a political fundraising email which may be the best he's ever seen.
It was enough to break through the noise and earn the "Direct Mail Review" treatment.
Have a listen and continue the conversation on LinkedIn...
https://www.linkedin.com/in/dansonners/ -
Dan discusses the current state of fundraising and explores whether the sector is in the midst of an upswing.
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"If you constantly have a mindset about helping to improve the lives of others, your life will be improved in the process"
Kevin Gentry has been a staple in the fundraising community for nearly four decades and his Fundraising Tips newsletter is a weekly must read for many in the sector. Kevin joined the show to discuss getting back to basics and how classic direct marketing techniques hold the keys to helping non-profits thrive during a time of great uncertainty.
However, our off-the-cuff conversation covered much more ground than that...
The Conversion Covers:
- Kevin's origin story as a fundraiser and how we can help more talented individuals discover the non-profit sector as a career choice
- The value of mentorship programs, both for the mentor AND the mentee
- Why attending in-person events is so critical for professional development at all career levels
- The origin story of Kevin's "Fundraising Tips" newsletter which has been running strong for 15 years and how he's improved it by actively listening to readers' feedback
- The advantages of publishing original content and advice for fundraisers who aspire to be thought leaders
- The mutual benefits of providing value to others
Tactical Advice Includes:
- Why your non-profit should strive to "Go Big" in 2023 and how basic direct marketing techniques can help make that happen
- Applying the "Human Action Model" and the three steps necessary to get someone to take a desired action
- Richard Viguerie's "Four Horsemen of Marketing" (positioning, differentiation, benefits, brand,)
- The risk in deferring to tightening up mail plans and writing off donors who haven't given recently
- Why direct mail continues to be effective in a digital era
- The value of getting feedback from donors and understanding how they perceive your brand
This is a classic conversation about the fundraising industry that is also packed full of tactical advice for fundraisers and non-profit leaders. Regardless of what causes you work with or where you are in your career, you're sure to benefit from this discussion with Kevin Gentry.
If you get value out of the interview, please take a few minutes to rate and review the Dynamic Non-Profits Podcast. It's the best way to support the show and help connect us with more legendary fundraisers just like Kevin.
Thanks for listening and enjoy!
Show Notes:
Email Kevin to connect, if you'd like to subscribe to his "Fundraising Tips" newsletter, or in order to receive a free copy of Richard Viguerie's "Four Horsemen of Marketing" booklet
Kevin can be reached at: his "Fundraising Tips" newsletter, or receive a free copy of Richard Viguerie's "Four Horsemen of Marketing.
Send an email to Kevin if you'd like to connect, subscribe to his "Fundraising Tips" newsletter, or receive a free copy of Richard Viguerie's "Four Horsemen of Marketing. He can be reached at: [email protected]
Learn more about the work of Stand Together at: https://standtogether.org/
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Dan shares and breaks down (from a Fundraiser's Perspective) his 5 favorite ads from Super Bowl 57.
Show Notes:
5. T-Mobile / John Travolta
https://www.youtube.com/watch?v=jSO-Whn2sCQ
4. Amazon / Saving Sauer
https://www.youtube.com/watch?v=-bueUljGJ2M
3. Bud Light / Hold
https://www.youtube.com/watch?v=azCNwGnxq0s
2. Dunkin / Ben Affleck
https://www.youtube.com/watch?v=BBIX9FG6kZ0&feature=youtu.be
1. Pepsi / Great Acting or Great Taste
https://www.youtube.com/watch?v=ok38Xuc5UTE
https://www.youtube.com/watch?v=adtWc_MvyzI -
Why do Americans give?
It's the question which drives our fundraising strategies and holds the keys to improving our relationships with donors.
Classy's Michelle Boggs joins the show to answer that foundational question and much more as Michelle and Dan deep dive into Classy's annual "Why America Gives" report. You'll want to have a notepad ready (and perhaps listen through a second time) as they comb through the report's findings and discuss actional tips your organization can take from them to optimize your program.
Topics discussed include:
- The history of "Why America Gives" and what makes it unique among a sea of industry reports and data
- The different ways Americans are looking to give back to nonprofits (hint: It's about more than donating money)
- Passive donors versus loyal donors. What's the difference and why each are critical to maximizing your program's impact
- Donors' resilience in the face of economic headwinds and how donors budget giving into their annual spending plans
- Reasons why some donors increased giving in 2022
- How to build loyalty through multi-channel engagement
- Generational differences in giving and the important role younger donors (and even non-donors) play in building a successful program
Plus, so much more in this conversation which will give you unique insight into giving and inspire many test ideas for the year ahead.
Thanks to Michelle for taking the time to join Dynamic Non-Profits for this important discussion. If our chat inspires you, please subscribe to the Dynamic Non-Profits Podcast and rate and review the program. It's the very best way to help support our mission to provide value to the non-profit sector and advocate for an unsiloed approach to fundraising.
Enjoy the show!
Show Notes:
DOWNLOAD "WHY AMERICA GIVES" AND WATCH-A-LONG WITH MICHELLE AND DAN
https://www.classy.org/why-america-gives/
LEARN MORE ABOUT CLASSY AND VIEW MORE OF THEIR ORIGINAL RESEARCH
https://www.classy.org/
CONNECT WITH MICHELLE ON LINKEDIN
https://www.linkedin.com/in/michelleboggssfl/ -
Over his 25 years in the non-profit sector, Andrew Olsen has helped raise over half a billion dollars while helping to build multiple successful agencies in the process. He has also established himself as a thought leader for the industry as the host of The Rainmaker Fundraising Podcast and with two best selling titles to his name (Rainmaker: The Fundraiser's Guide to Landing Big Gifts & 101 Biggest Mistakes Non-Profits Make).
Today, in his new role with DickersonBakker, he's on a mission to create a better way to fundraise and fundamentally transform the giving experience for donors of all levels.
Andrew joins the show to discuss why are better way is needed and how we get there.
It's an eye opening discussion for fundraisers of all experience levels which may make you rethink the experience you're giving donors.
Show Notes:
Get In Touch With Andrew on LinkedIn!
https://www.linkedin.com/in/andrewolsen/
Subscribe to Andrew's Rainmaker Fundraising Podcast!
https://podcasts.apple.com/us/podcast/rainmaker-fundraising-podcast/id1441960250
Check out Dan's appearance on the Rainmaker Fundraising Podcast!
https://podcasts.apple.com/us/podcast/changing-landscape-of-nonprofit-agency-services/id1441960250?i=1000533567684
Learn More About DickersonBakker
https://dickersonbakker.com/
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Dan discusses Damar Hamlin, why his incident resonated with so many people, and what the collective response says about generosity and why we give.
Give To Damar Hamlin's "Chasing M Foundation":
https://www.gofundme.com/f/mxksc-the-chasing-ms-foundation-community-toy-drive
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How much is the right amount to ask donors for?
Michael Gorriarán, President @ Arjuna Solutions, joins the show to answer this fundamental question. Dan and Michael discuss how Arjuna applies behavioral economics to determine the optimal ask amount for creating long-term relationships with donors which maximizes their lifetime value potential.
Topics Discussed Also Include:
- How behavioral economics also help non-profits determine when and often to mail individual donors (important in an era of inflation and declining response rates)
- Why behavioral economic modeling takes a clearer picture of donors than transactional data or wealth screening alone
- The importance of optimizing ask amounts across channels (Did you know that asking donors for different amounts on and offline can hurt LTV?)
- How to break down barriers and silos which prevent cross-channel collaboration from happening (a favorite topic of discussion on Dynamic Non-Profits!)
- Budgeting solutions that can make non-profits more nimble
- Plus, so much more!
Michael also shares his family history in philanthropy and the lessons he learned working at Microsoft that can increase the impact of the non-profit sector.
This is a fun conversation for fundraisers and data geeks alike which is chalk full of practical solutions, but also addresses some critical bigger picture issues for the fundraising industry.
If you get value out of our conversation with Michael, please subscribe to Dynamic Non-Profits Podcast and rate and review the show. It only takes a few seconds and it makes a big impact in the search rankings...It also helps us find more great guests just like Michael.
Thanks as always for listening and for supporting our mission to advocate for #UnsiloedFundraising and innovation in the non-profit sector, enjoy the show!
Show Notes:
Michael Gorriarán
President
Arjuna Solutions
https://www.arjunasolutions.com/
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Dan breaks down Mastercard's new regulations for recurring giving and discusses why the new rules could be an opportunity to innovate how nonprofits communicate with their monthly donors.
Show Notes:
Read along with the Non-Profit Pro article Dan discusses on the show
https://www.nonprofitpro.com/article/mastercard-extends-deadline-how-to-comply-to-new-recurring-giving-regulations/
Listen back to Dan's interview with Monthly Giving Maven Erica Waasdorp
https://podcasts.apple.com/us/podcast/dynamic-nonprofits-w-dan/id1458121528?i=1000513339388
Get in touch with Dan or send your feedback to Dynamic Non-Profits!
https://www.linkedin.com/in/dansonners/
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Fundraising through gaming and livestreaming has become a multi-billion dollar revenue channel by marrying tried and true peer to peer fundraising psychology with modern technology, but it remains a mystery to many experienced fundraisers and a medium which is labeled with misconceptions by those who don't game themselves.
Think your donors don't game? Think again, studies show that there are over 200 million gamers in the U.S. alone many of whom are in their prime earning and giving years (those millennials who grew up playing Tetris on NES now own homes and have families of their own - And many still game in their free time).
Gaming and Livestream fundraisers present non-profits with a unique opportunity to engage valuable donors who may not be reachable through traditional direct response channels, but knowing where to begin can seem daunting.
That's why I was thrilled to invite April Stallings onto the show. April is Gaming and Influencer Community Manager for Make-A-Wish International. A lifelong gamer herself, April helps to cultivate a community of gamers, content creators, and influencers who are eager to raise funds from their followers and get more wishes granted for children.
In this eye-opening discussion, April covers:
- Who games and why it's a valuable channel for non-profits of all types to explore (April helps bust some serious gaming myths)
- How to recruit content creators and influencers who are willing and able to raise money for your cause
- The importance of cultivating relationships with those creators and not looking for one-offs
- Her methods for vetting potential creators and why influencers with smaller followings can be the most effective fundraisers
- Some tips for non-profits with files built from traditional direct response channels to find and engage gamers who are already donors
- Why gaming is just part of streaming and the growth of chat streams
Plus, much more...
Our conversation with April will be a fun listen for gamers and a valuable one for fundraisers who want to know first steps for starting a program of their own. However, it will be equally valuable for traditional direct response fundraisers who are seeking to broaden their knowledge about one of the fastest growing channels in the industry.
If you do get value out of our interview with April, please pay it forward by rating and reviewing the Dynamic Non-Profits Podcast and subscribing to the show. It really does help boost our rankings and helps us connect with more dynamic fundraisers like April, Dynamic Non-Profits is available on Apple, Spotify, and wherever great podcasts are heard.
Thanks as always for listening and for supporting the Dynamic Non-Profits' mission to advocate for an unsiloed approach to fundraising, enjoy the show!Show Notes:
Listen to our interview with Tiltify's Michael Wasserman for more about gaming and livestream fundraisers!
https://open.spotify.com/episode/6LGXzEOuBRVOp2k6etev7L
https://www.axios.com/2022/06/07/video-game-players-america-222
https://www.linkedin.com/in/april-stallings-%E2%9E%A1%EF%B8%8F-twitchcon-%E2%9E%A1%EF%B8%8F-brasil-game-show-%F0%9F%87%A7%F0%9F%87%B7-65141113a/
https://grantstation.com/gs-insights/Fundraising-Through-Charitable-Gaming
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When it comes to caging donor data, time and accuracy are money and delays and poor data hygiene can cost non-profits a lot in revenue and delayed decision making.
The importance of lockbox and caging services have come to the forefront for many organizations since the start of the pandemic, but the mechanics of these vital services remain a blind spot for many seasoned fundraisers.
Since 2005, Engage USA has been striving to provide clients with "obsessively accurate data" through the use of innovative technology, transparency, personalization, and a never ending mission to change expectations about data quality in the non-profit space.
Their founder, Dennis Hoffman, joins the show to give DNP listeners an education in Caging-101 and talk about the role cagers can play in breaking down data and strategy silos.
Topics Discussed Include:
- How Dennis' experience as a direct mail fundraiser inspired his pursuit to perfect non-profit data hygiene
- A 101 overview of how caging and lockbox services work (including, "Why do they call it caging anyway?")
- The role technology has played in creating faster, more accurate caging
- Data which cagers can help capture (in addition to donation) that can help streamline and integrate fundraising (For example: Did you know cagers can help retain and catalog survey responses and comment mail?)
- How cagers can help nonprofits take advantage of emerging payment methods such as e-wallets
- The answer to the TRIVIA QUESTION: What percentage of donations are still made via check? (Listen through the entire interview for an answer which may surprise you)
- Plus, much more
If fundraising is a V8 engine, caging is the oil which keeps it going. Enjoy my conversation with Dennis Hoffman as we shine a light on a part of the industry which is sometime unsung but is always absolutely vital to the success and optimization of nonprofit fundraising.
Show Notes:
Dennis Hoffman
Founder & CEO
Engage USA
https://engageusa.com/
https://www.linkedin.com/in/sdennishoffman/
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