Afleveringen

  • In episode 542, Kathie Lapcevic teaches us how to create products that fill us up creatively and make customers happy, while making a profit.

    Kathie Lapcevic is a blogger and teacher living in northwest Montana. She is a quiet rebel, embracing a simple and seasonal life that isn’t exactly mainstream. She can often be found either making a mess in the garden or in the kitchen where she focuses on intentional living that showers love upon the important people in her life.

    In this episode, you’ll learn about how to brainstorm ideas for products that could work well for your niche and why testing the idea is essential before investing time and money into it.

    Key points discussed:

    - Align Your Product and Actions With Your Values: If you stay true to your niche you’ll feel good about your product and selling it will come more naturally.

    - How to Think Outside of the Box with New Products: Look at your competition - what are they selling? Will it work for your audience? Use it as inspiration but do not copy.

    - Research the Market Before You Launch a Product: Ask your audience directly what they want to learn from you - use a survey with a few specific options.

    - Digital Products Become Passive Income: Digital products may require a lot of work upfront but beyond that you earn money from them with minimal time spent.

    - Add a Personal Touch to Your Products: How can you make your products unique and personal to your brand?

    - Know Your Ideal Profit Margin Before You Start: Tally up costs of production (if any) with your time spent to work out a suitable price for your products - avoid undervaluing yourself and remember that success takes time.

    - Reach Out to Other Bloggers: Are there other bloggers or brands you can collaborate with? Subscribe to newsletters in your niche to stay up to date with trends and potential collaborations.

    Guest Details

    Connect with Kathie Lapcevic

    Website | Instagram

  • Do you finish your projects or do you postpone them indefinitely? It’s important to finish projects off in order to open up doors to new opportunities. Megan shares 5 things you can finish this week to reap the rewards waiting for you.

    Finishing off work projects can be hard. It’s sometimes easier to get started on an exciting new idea, but seeing it through to the end requires perseverance. Besides work, there are other things in our life that often get put on the back burner. But what if we just finished them? Stubborn admin tasks, home projects and other to do list items. Imagine the relief you’ll feel if you finish off one thing this week.

    Action Plan:

    1. Finish off a house project: make it small and manageable like tidying up a drawer before moving on to bigger tasks.

    2. Finish off a work project. Especially as an entrepreneurs, we tend to collect unfinished projects. If you’re putting something off the whole time, is it really worth your time at all?

    3. Finish off a conversation with a family member, friend or colleague. Are there any important topics that could be a game changer in life or business?

    4. Finish off an admin task. What easy admin task can you finish this week?

    5. Finish off a to do list item, either work or personal. Are there any to do list items that have been on your radar for months? Do them this week!

    Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover.

    Website | Instagram

    Brand Positioning Coach (Carrie Tyler)

    Explore Megan’s recommended books and resources at eatblogtalk.com/books.

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  • In episode 540, Dyutima Jha teaches us how to keep readers on our food blogs for longer by creating visually compelling narratives with our photos, and which common mistakes to avoid.

    Dyutima is an architect-turned commercial and editorial food photographer and podcaster based in Singapore. She is the first South Asian woman to host a food photography podcast, My Food Lens. After 15 years as an architect, designing healthcare facilities around the world, she found her passion in food styling and photography. Today, she has a successful business working with clients around the world and teaching other photographers how to do so as well. Her work has been featured in a range of food & photography magazines like Thrive magazine, Whalebone magazine etc. and she has worked with several prestigious clients like The Intercontinental Hotel Singapore, McCormick etc.

    In this episode, you’ll learn about the importance of visual storytelling, lighting, angles, and consistency in creating compelling narratives that engage and retain the viewer's attention.

    Key points discussed:

    - Plan Food Photo Shoots in Advance: Use a storyboard to stay focused creatively and save time during a photo shoot.

    - Think of Your Recipe as a Story: Like a movie, there's a plot, hero, theme and genre. Use these elements to tell your story.

    - Bring Readers into Your Story Through the First Image: Improve first impressions with powerful opening photos that hook readers emotionally or visually

    - Activate the Viewer's Imagination: Create a sequence of events and narrate this through your photos using ingredients, movement and context.

    - Readers Disengage with Technically Weak Photos: Check lighting, camera angles, storytelling cohesion, and color editing in photos.

    - Readers Disengage with Disconnected Visuals: Do your photos match with the vibe, colors and branding of your website? Do they match the specific type of recipe?

    - Show Readers the Bigger Picture: As a final photo, include the context of where readers might enjoy the recipe; use props to narrate this visually.

    - Make Dull Food Look Appetizing: By adding contrasting colors using herbs or flowers and by using macro shots, you can make unappealing food look great.

    Connect with Dyutima Jha

    Website | Instagram

  • In episode 539, Megan chats to MaryAnne Hoekstra about why joining an accountability group can help you refocus and gain direction, especially after a drop in traffic.

    MaryAnne is the writer, recipe developer, and photographer behind Gastronotherapy, where she creates delicious recipes that are mainly vegetarian and vegan. MaryAnne grew up in Minnesota with a fondness for baking, and lived in NYC for 17 years. While there, she sharpened her palate over the years while taking cooking and baking classes, making dinner for friends, and trying as many restaurants as she could afford.

    In this episode, you’ll learn about 7 benefits of joining an accountability group, including having a supportive community with which to share resources, ideas and receive weekly support to help you set and achieve your blogging goals.

    Key points discussed:

    - Get Specific Support From an Engaged Community: Unlike general food blogger groups, a focused accountability group, like the Eat Blog Talk Accountability group, allows for more specific support from bloggers who are invested in each other’s success.

    - New Ideas for Diversifying Your Income etc.: An accountability group helps you share your ideas and get inspired by others in the group when it comes to diversifying income and other topics.

    - Set and Achieve Goals: You’ll be encouraged to set blogging goals and will receive support to achieve them, helping you stay motivated.

    - Receive Diverse Resources: Accountability groups consist of bloggers with diverse skills - you’ll be able to improve your knowledge and skills and share useful resources.

    - Benefits of the Eat Blog Talk Accountability Group: The Slack channel, leverage the knowledge of the other group members, the twice-weekly productivity focus calls and once a month Zoom calls with specific topics.

    - Why is the Investment Worth It?: By investing in a resource like an Accountability Group, you regain your blogging motivation, narrow down your priorities and invest in a successful blog.

  • Time off can often derail us from our goals. In this episode, Megan talks through 5 ways you can prepare for time off, whether planned or unplanned, so that you get back into work without disruption.

    Whether it’s a planned vacation or sudden sickness, if we don’t plan for time off, it can be challenging to get back on track when we return to work, especially as entrepreneurs. Therefore, some entrepreneurs never take time off. But there’s a way around it!

    Action Plan:

    - Plan ahead and have your content ready and scheduled a few weeks or months in advance.

    - When planning time off, allow for wiggle room so that you give yourself time to get back into your routine - Don’t overload your to do list on the first day back!

    - Set a ‘jump back in date’ and stick to it to avoid compounding work. This counts for your self-care and workout routine as well.

    - Work on your mindset as many of the struggles related to getting back into work after “time off” is related to mindset.

    - Do not feel guilty for taking time off - it’s essential to maintain a healthy balance and you’ll be more productive if you allow time for self-care.

    Resources

    Food Photography by Ikram Ali

    Promote your food blogging services: www.eatblogtalk.com/audioclip

    Explore Megan’s recommended books and resources at eatblogtalk.com/books.

    Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover.

    Website | Instagram

  • In episode 537, Megan chats to Madeeha Anwar about why blogging is a marathon and not a sprint and how to prepare yourself accordingly, especially if you’re starting out, including what to prioritize now for long-term success as a blogger.

    Madeeha is a baker, recipe developer, food stylist, and photographer. Her blog, Now Delish, was started in December 2021. In addition to the blog, Madeeha continues to work full time, and has reached a point where she knows how to organize her blog well to keep things moving forward. Now Delish primarily features baking recipes and easy main course recipes, especially the authentic Pakistani recipes that Madeeha grew up with.

    In this episode, you’ll learn about common difficulties food bloggers face, the need for patience, why you should spend time to understand your analytics and invest in your blog, as well as other strategies for continued growth.

    Key points discussed:

    - Prepare Your Mindset For A Marathon: Blogging is complex with many layers to learn; there is no get rich quick scheme that gets you long-term success overnight.

    - Plan Your Content In Advance: It’s important to plan and create a content calendar prior to creating blog posts - it will help you stay organized and on top of your goals.

    - Find a Way to Pivot and Adapt: Adapt your content strategy when something is not working or as a result of Google updates and other changes in the field.

    - Allow Yourself to Procrastinate: If you do not feel inspired to do a certain task, be easy on yourself and postpone if necessary.

    - Stay Productive, Avoid Burnout: By focusing on quality over quantity in blogging and social media it’s easier to stay balanced.

    - Invest Time in Free Resources: Use free resources like podcasts and YouTube videos to learn as much as possible about different aspects of blogging.

    - Get an Audit as Soon as You Can: If your budget allows, get a website audit as this reveals SEO mistakes you may not know of and other areas that you can improve.

    Connect with Madeeha Anwar

    Website | Facebook

  • In episode 536, Mike Cleavenger teaches us how to prioritize deep work and set boundaries to minimize distractions to get more done in less time.

    Mike Cleavenger of the Frizzled Leek started his career after culinary school working in professional kitchens in the San Diego area. He got laid off during the Covid-19 pandemic and as a result decided to embark on a journey as a food blogger. The goal of The Frizzled Leek is to show people that cooking shouldn't be intimidating but fun! They specialize in Sous Vide and Air Fryer recipes.

    In this episode, you’ll learn about managing social media distractions, time management strategies and creating a conducive work environment to maximize productivity and focus.

    Key points discussed:

    - Why Should you Prioritize ‘Deep Work’: Deep work is when you focus on one task and eliminate all distractions in order to be more productive.

    - Manage Distractions to Increase Your Focus: Put phones in a different room and remove other distractions that may prevent you from focusing 100%.

    - Schedule Time for Social Media: If you schedule for example 30 minutes a week for social media you’ll feel less tempted to go on your phone when you’re working.

    - Spend Time on Your Phone Wisely: Decide what are beneficial activities on your phone and which social media accounts are most inspiring - curate your feed and be intentional.

    - Increase Your Productivity with Time Blocking: Time block as much of your workday as possible - do not leave open space.

    - Brain Dump all Tasks Before Planning: Use brain dump techniques to plan and prioritize tasks for the week, batching similar tasks together for maximum efficiency.

    - Take Breaks to Recharge and Gain New Insight: Include breaks in your daily planning and do things outside of work that bring you joy as a reward for deep work.

    - Schedule a Shutdown Routine: Be strict with ending your work day at a specific time and give yourself some time to plan for the next day.

    Connect with Mike Cleavenger

    Website | Instagram

  • How you plan your calendar can either lead to increased productivity or burnout. In this episode, Megan shares 5 things to put in your calendar for a balanced week and how to avoid work backlogs.

    If you want to maintain a healthy work-life balance, it’s essential to start your calendar planning with self-care, downtime and family time. While it might seem counterintuitive to prioritize non-work related activities, if you plan on constantly working, especially at unrealistic times and without quality breaks, you’ll risk low levels of motivation, productivity and potentially burnout.

    Action Plan:

    1 - Block out self-care and downtime for the following week before adding other items.

    2 - Consider when and for how long you want to spend quality time with loved ones - plan dates or meetings with friends/family.

    3 - Schedule regular time for life and work admin tasks on a weekly basis to avoid backlogs.

    4 - Schedule calls and appointments on your calendar to avoid last-minute chaos and ensure preparedness.

    5 - Once you’ve scheduled your self-care and admin tasks, block out time to work around other priorities.

    Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover.

    Website | Instagram

  • In episode 534, Megan chats to Teri-Ann Carty about the value of asking for help in life and food blogging, including the potential for growth and success.

    Teri-Ann is a Toronto native renowned for her culinary creations and photography skills. Formerly a high-end restaurant manager grappling with addiction, she chose a different path, traveling solo and becoming a certified yoga instructor. Now settled in Toronto with her hubby and their two cats, Teri-Ann focuses on recipe development and photography, while also teaching yoga. Her journey to sobriety fuels her determination for future endeavors.

    In this episode, you’ll learn about embracing your vulnerability, being courageous, the importance of surrounding oneself with supportive people and learning from others to succeed as a food content creator.

    Key points discussed:

    - Don’t be Afraid to Ask for Help: Everybody who seems successful, probably has help. It may seem scary, but asking for help will be a game-changer for your life and business.

    - How to Ask for Help: Start by approaching friends or colleagues to make it less intimidating.

    - Start Small When Looking for Help: Ask students for help if your budget is limited - look for someone who is aligned with your values.

    - Release Control and Surrender to the Process: By releasing control, you’ll have more time to focus on other aspects of your business and doing what you love most.

    - Tap into Your Community on Instagram: Make connections on Instagram or your favorite social media platform. Normally, people are eager to help others.

    - Invite More Good Things Into Your Life: By reaching out to others and thereby building your network, you’re opening up the door for more good things to happen.

    Connect with Teri-Ann Carty

    Website | Instagram

  • In episode 533, Megan chats to Tonya Lawson about strategies to generate regular passive income through affiliate marketing and what you should do to make sure your affiliate posts adhere to Google’s Helpful Content Update.

    Dr. Tonya Lawson is a musician, blogger, passive income and SEO specialist whose mission is to empower creatives to build out passive income streams so they have the financial freedom to live the life they want to live. She is a multi-passionate entrepreneur who runs 3 blogs, a coaching business, a private music studio, and teaches at Middle Tennessee State University.

    In this episode, you’ll learn more about creating valuable content that attracts organic traffic and affiliate income, through programs like the Amazon Associates Program or while working with brands.

    Key points discussed:

    - Passive Income Through Affiliate Marketing and Niche Websites: Make it easier to rank on Google by having a well-defined niche and using new SEO strategies.

    - Amazon Associates Program and the AAWP Plugin: Amazon remains a popular option for affiliate marketing and the AAWP plugin for WordPress can streamline the process of adding affiliate links to your blog.

    - Maximize Affiliate Income: Share your blog content with affiliate links as widely as possible - email list, social media etc.

    - Affiliate Links with Sponsored Work: Ask for affiliate links when working with brands to maximize long-term income potential.

    - Think Big, Earn More: Think beyond immediate work and set bigger goals for yourself over time to expand your reach and income.

    - Blog Posts Need to Be Real and Helpful: Google prioritizes helpful content, such as original images and real-life experiences, over curated flatlays and special images.

    - SEO Optimization and Understanding Google Updates: Google seems to follow trends on social media platforms like Instagram, so focusing on real people and helpful information in blog posts can give an edge in SEO.

    5 day challenge just for Eat Talk Blog listeners!

    Connect with Tonya Lawson

    Website | Instagram

  • Do you celebrate your wins or do you let them pass by quickly? Megan shares 5 ways to get the most juice out of your wins, so that you can fully enjoy your success and invite more good things into your life.

    As we are often rushing to our next goal, it is easy to brush off our wins when they do happen. In this episode, Megan emphasizes the value of gratitude and appreciation in attracting positivity as well as the importance of acknowledging and appreciating small and big wins in life, encouraging us to create a win list and journal about them to keep gratitude alive.

    Action Plan:

    - Write down 5-10 wins in a Google Doc or notebook daily to reflect on and feel accomplished.

    - Journal about wins when they occur as this will help you understand the process that bring you success.

    - Set up win triggers in daily life so that you can remind yourself daily of your accomplishments and express gratitude.

    - Practice meditating while focusing on wins - this will help you appreciate life’s wins leading to personal growth and more success.

    - Celebrate wins verbally - say it out loud - or through a special occasion. This will help boost your confidence and morale.

    Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover.

    Website | Instagram

    Resources Mentioned

    Brand Positioning Coach (Carrie Tyler)

    Explore Megan’s recommended books and resources at eatblogtalk.com/books.

    Promote your food blogging services: www.eatblogtalk.com/audioclip

  • In episode 531, Octavia Conner teaches us strategies to increase profits, including how to determine the overall financial health of our business, identify financial leaks and avoid overpaying on tax.

    Octavia Conner stands as an esteemed financial and tax strategist, celebrated best-selling author of two books, accomplished speaker, and the visionary proprietor of not one but three successful enterprises: Say Yes To Profits, Her CEO Space, and Octavia’s Helping Hands Inc.

    With notable mentions in Forbes and prominent features in Essence, Fox Five News, Portia TV, Fox Soul, ENSPIRE Magazine, Voyage ATL, Authority Magazine, Intuit, and numerous other esteemed platforms, Octavia’s unwavering mission is to eradicate small business failure and create wealthy entrepreneurs.

    Recognized as one of the top 50 accountants in North America for two consecutive years, Octavia boasts a remarkable history of guiding more than 90% of her clients to achieve remarkable growth ranging from 30% to a staggering 350% within just 12 months, all while saving over 55% in business taxes.

    Octavia Conner isn’t merely a financial and tax strategist; with over 20 years of accounting and finance experience, she is the go-to Chief Financial Officer (CFO) for entrepreneurs or small business owners seeking to streamline their finances and pave the way for generational wealth through their business’s success.

    In this episode, you’ll learn about having a solid financial foundation, accurate bookkeeping, pricing your services or products for profit, and proactive cash flow management in order to maximize profits.

    Key points discussed (and action items!):

    - Pricing Strategies for Small Businesses: Review your pricing strategy and ensure your products and services are priced for a profit margin of around 30% (including hidden costs).

    - Identify and Address Financial Pitfalls: Business owners should conduct a "profit audit" to identify unnecessary expenses and "profit leaks" in their business.

    - Are You Overpaying on Tax? Implement a tax strategy at the beginning of the year and check progress regularly to take advantage of deductions and reduce taxes (examples given in episode).

    - Bookkeeping is Crucial to Make Informed Decisions: Maintain good bookkeeping practices and use an accounting system to track finances and identify expenses for tax deductions

    - How Much Should You Have Saved? Save a portion of each payment received, such as 20-30%, in a separate "financial peace" or savings account and do not dip into it for other expenses.

    - Be Prepared for Emergencies: Project business cash flow and revenues several weeks in advance to prepare for periods where cash may be low.

    - Financial Planning and Profitability for Entrepreneurs: Keeping a track record of your finances and understanding where you can save or cut down on costs will help you become more profitable.

    Octavia Conner's Free Financial Toolkit

    Connect with Octavia Conner

    Website | Instagram

  • In episode 530, Megan chats to Brenda Cadman about how to use Canva efficiently to organize and optimize content creation for food bloggers.

    Brenda Cadman is a Canva Verified Expert from Prince Edward Island, Canada. After spending more than two decades supporting businesses with their website development needs, she now focuses on teaching small business owners how to use Canva more effectively and efficiently. Brenda has taught thousands of business owners through her courses, and in particular, she loves to help business owners tame their hot mess Canva accounts by creating an organizational system that ensures they can spend less time in Canva, and more time doing what they love.

    In this episode, you’ll learn about how to use features effectively, like the brand kit and magic tools, and how to organize your Canva account using folders to save time and boost productivity.

    Key points discussed (and action items!):

    - Declutter Your Canva Account: Create an "Archive" folder and move all old Canva designs and images into it to declutter the account.

    - Images in Canva: Organize images by moving them from the "Uploads" folder into custom categorized folders like "Images", "Pizza" etc. using the bulk select and move features.

    - Differentiate Important Files: Star templates, elements, icons and photos in Canva that are used frequently by clicking the three dot menu to access them easily from the starred folder.

    - Streamline Branding: Use the Canva "Brand Kits" feature to organize company branding assets like logos, colors and fonts for quick access.

    - Save Time Using Canva: Canva Pro’s features can help save you time and repurpose content easily, using tools like resizing, mock-ups, background remover and other AI-powered tools.

    - Don’t Postpone Decluttering: Set up a regular schedule (e.g. Fridays) for a VA or assistant to maintain the Canva organization system.

    - Don’t Overcomplicate it: Make most of the time you have, progress over perfection.

    Resources

    Canva Organization Roadmap - help organizing your Canva account

    Listen to Episode 502 on 5 Ways to Declutter Your Life.

    Connect with Brenda Cadman

    Website | Instagram

  • In this episode, Megan talks about the importance of social connections for well-being and business success, sharing five steps to nurture healthy relationships and turn your network into a strong support system.

    How will inviting more people into your life change anything? Will it not be overwhelming and give you more to do? That is why Megan explains, firstly, the benefits for personal growth and business success by inviting high-quality people into your life. Secondly, she share five steps that will help you manage new connections, making them a meaningful part of your life and potentially opening up new business opportunities.

    Action Plan:

    - Send an invitation to the universe / God for more high-quality people in your life.

    - Prepare your calendar or routine to make room and time for new connections.

    - Express gratitude daily for the people already in your life.

    - Host something new, even if small, to take action on your invitation.

    - Show up as the best version of yourself when interacting with others.

    Resources mentioned

    Food Blogger Services – Mika Kinney

    Explore Megan’s recommended books and resources at eatblogtalk.com/books.

    Promote your food blogging services: www.eatblogtalk.com/audioclip

    Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover.

    Website | Instagram

  • In episode 528, Cheryl Norris teaches us the importance of our core belief system and how we to replace negative beliefs with positive affirmations.

    Cheryl Norris is a food blogger in Portland, OR where she lives with her husband. Her blog, Bakes by Brown Sugar, in business since 2018, specializes in desserts with a focus on using seasonal and quality ingredients. In addition to running her food blog business, she works full-time as an engineer. She loves to travel, with Paris being her favorite place to visit.

    In this episode, you’ll learn about the pervasive nature of negative self-talk and its consequences on self-perception, decision-making, and success, highlighting the importance of recognizing and managing these emotions to achieve personal growth.

    Key points discussed (and action items!):

    - Identify and Address Your Pain Points: Be aware of what you're thinking and saying about yourself and what you struggle with most.

    - Journal to Increase Awareness: Journal your thoughts so that you know exactly what you say to yourself with regard to situations.

    - What is the Source of Your Self-doubt: Discover the source of thoughts - why are you feeling a certain way about situations?

    - Negative Self-Talk Impacts Your Success: Change negative self-talk to positive affirmations - only through awareness and determination can you shift your mindset.

    - Recognize and Overcome Negative Self-Talk: Note words used about self in times of difficulty like workouts to identify patterns of self-talk.

    - Affirmations, Self-belief, and Confidence: Be conscious of what you affirm about yourself every day - do you need to change your self-talk?

    - Recognize and Overcome limiting beliefs: "Break up" with limiting beliefs by deciding to break up with them, replacing them with empowering beliefs, and saying empowering affirmations daily in writing until internalized.

    Connect with Cheryl Norris

    Website | Instagram

  • In episode 527, Megan chats to Candice Ward about the importance of having multiple income streams and how to pitch brands in an effective and time efficient way.

    Candice is the Founder of Eat More Cake Dessert Blog, Food Photographer, Educator, and Sales Expert. Candice spent over a decade in corporate sales and translated that experience to help other food content creators monetize and scale their businesses. She has coached hundreds of food content creators in her business course, The Confident Pitch Program. She is passionate about helping other food bloggers reach their full potential!

    In this episode, you’ll learn about different ways to diversify your revenue streams, including freelancing, affiliate work and coaching, but most importantly how to tap into sponsored work by pitching brands using Candice’s time efficient, strategic pitching method (i.e. the Strategic Pitching Approach).

    Key points discussed:

    - Diversify Your Revenue Streams to Reduce Business Risk: Diversifying income sources helps mitigate risk and prevents burnout by ensuring you're not solely reliant on one stream of revenue.

    - Is Direct Pitching to Brands Effective? Sending targeted pitch emails and following up persistently can yield better results than relying solely on social media for brand collaborations.

    - Practical Ways to Add Additional Revenue Streams: Explore various avenues such as freelance work, sponsored content, coaching, and digital product creation to diversify your income streams and maximize earning potential.

    - The SPA (Strategic Pitching Approach) method for targeted and effective brand pitching: Use the Strategic Pitching Approach, focusing on personalized pitch emails and consistent follow-up, to increase the success rate of brand collaborations and revenue generation.

    - Tailor Pitch Emails to Emphasize the Value Proposition to the Brand: Customize pitch emails to highlight how your content creation can directly benefit the brand's goals, this will increase the likelihood of engagement and collaboration.

    - Focus on Quality Over Quantity to Maximize Conversion Rates: Prioritizing targeted and personalized pitches to a select number of brands increases the chances of successful collaborations and optimizes time and effort spent on pitching.

    - The Confident Pitch Program: Candice’s comprehensive marketing plan designed to simplify the brand pitching process for influencers and content creators, offering modules on business planning, pitching formulas, negotiation strategies, and post-sales processes.

    Connect with Candice Ward

    Website | Instagram

    Resources

    Coaching Services

    Pitch to Profit Workshop

    Freebie: List of 10 brands with contacts to pitch

    Freebie: 6 Strategies to Stand out to Brands

  • Megan dives into the final part of her series on how to bring more money into your business, focusing on improving your financial mindset through positive language and preparing the way for financial abundance.

    What is the source of your income? Can the way you perceive this change your financial situation? And do you generally speak positively or negatively about money? Addressing these questions, Megan suggest various ways in which we can further shift our mindset when it comes to money in order to increase our revenue.

    Including, these key points:

    - Shift Your Perception of Income Sources: The true source of income lies beyond people and businesses, emphasizing a universal force as the primary source of abundance.

    - Release Mental Pressure on Income Channels: By reframing the source of income from external entities to a limitless universal force, you open yourself to alternative channels for financial flow, reducing pressure on specific revenue streams.

    - Align Actions with Serving and Value Creation: Remember to deliver value from a place of love - genuine service and value provision are foundational to sustainable financial success.

    - Conscious Money Talk: Conduct regular audits of your thoughts and words surrounding money. Replace limiting beliefs and negative phrases like "I can't afford it" with empowering statements that align with abundance and prosperity.

    -Prepare for Abundance: Create space for financial abundance like clearing mental and physical clutter to welcome new opportunities. Ensure your financial infrastructure and personal readiness align with your goals for increased prosperity.

    Promote your food blogging services

    Megan's recommended books

    Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover.

    Website | Instagram

  • In episode 525, Nicole Winegardner teaches us the importance of staying true to who we are in a world full of distractions and focus on what lights us up.

    Nicole blogs with her bestie Andrea, who lives in Washington and you’ll find Nicole in Virginia. Together they have a food blog where they specialize in simple delicious recipes for busy families. Nicole is the one to do the recipe development and food photography and keyword research. Andrea takes care of the writing and Pinterest, web stories, social media and is currently learning video editing. Their blog was founded in 2021.

    In this episode, you’ll learn how to overcome blogging challenges like spreading yourself too thin, struggling to achieve your goals and feeling bogged down by your responsibilities.

    Key points discussed:

    - Focus: Evaluate where your focus lies regularly. Redirecting your focus can guide you towards positive outcomes and away from distractions.

    - Stay True to Yourself: Authenticity fuels success. It's crucial to reassess your goals and ensure they align with your true desires.

    - Effective Goal-Setting: Set achievable goals without overwhelming yourself. Habit stack and regularly evaluate your to do list to maintain balance and prevent burnout.

    - Regularly Revisit Goals: Rather than setting and forgetting goals, consistently evaluate them to ensure they are still relevant to your priorities.

    - Focus on One Thing at a Time: If you spread yourself too thin, you risk not achieving anything. Delegate tasks and focus on mastering selected skills.

    - Prioritize Fun: There is a correlation between enjoyment and productivity. Incorporate moments of joy and relaxation into your daily routines to enhance overall well-being and effectiveness.

    - Rest is Important: Don’t be scared to take a break when needed as your blog will always be there when you return and you’ll be more productive.

    Connect with Nicole Winegardner

    Website | Instagram

  • In episode 524, Megan talks to Lauren Woodger about why mindset is such an important element of building a successful business and 8 mindset hacks we can implement today.

    Lauren began "The Scatty Mum" in 2019 as a hobby blog to share allergy-friendly recipes when her daughter was diagnosed with multiple food allergies. In 2022, she took a leap and left her day job to focus on her blog full-time. Even though her daughter has outgrown her allergies, Lauren still understands the struggle of preparing meals for everyone. She's passionate about creating easy, allergy-friendly recipes that the entire family can enjoy. Lauren lives in Surrey in the UK, with her husband and two children.

    In this episode, you’ll learn about how to cultivate a positive mindset as a blogger and entrepreneur, including prioritizing networking, becoming a more productive entrepreneur and celebrating your progress every day.

    Key points discussed:

    - Connecting with other bloggers: Build connections within the blogging community through social media, Facebook groups, and networking events to combat feelings of isolation and provide valuable insights and encouragement.

    - Celebrating progress: Track and celebrate your achievements, no matter how small. It is crucial for maintaining motivation and perspective on your blogging journey.

    - Invest in productivity courses: Transform your approach to work and time management by learning strategies such as backward planning and focus work sessions.

    - Limit comparison: Avoid the trap of comparing your progress to others’. It is essential for maintaining a positive mindset.

    - Concentrate on one main goal at a time: By focusing on a single primary goal, you can channel your energy and resources effectively.

    - Implement a timed daily schedule: Planning your day ahead can help you maintain focus and structure throughout the day.

    - Combat shiny object syndrome: Prioritize ‘focus work’ in the morning and allocating time for administrative tasks later in the day.

    - Take breaks when you need to: Don’t forget to do things that promote well-being, such as going for walks and listening to podcasts.

    Connect with Lauren Woodger

    Website | Instagram

  • Are your thoughts about money generally positive or negative? Megan discusses the topic of money as energy as well as wealthy habits that will help increase our revenue. This is Part 2 of 3 about 5 ways to help us bring more money into our business.

    Our thoughts and beliefs influence our financial situation. Megan emphasizes this by exploring the importance of tracking and appreciating every penny earned and encouraging us to adopt wealthy habits and qualities, suggesting that creating a welcoming environment for money can lead to increased financial prosperity.

    She covers the following key points:

    - Money as Energy: Thoughts, beliefs, and actions influence the flow of wealth in your life.

    - Track and Appreciate Every Penny: Track every penny earned or found, and express gratitude for all forms of income, no matter how small.

    - Adopt Wealthy Habits and Qualities: What are the habits and qualities of wealthy individuals? Emulate these traits to attract abundance into your life.

    - Create a Welcoming Environment for Money: Assess whether you are fostering an environment conducive to attracting wealth, or inadvertently repelling it.

    Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover.

    Website | Instagram

    Resources

    Money as Energy: The Dynamic Flow of Wealth in the Cosmos by Kulwant Saluja (article referenced in episode)