Afleveringen
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In episode 689, Dr. Kristen Wager teaches us how to use research to drive our content strategy, in order to predict what content will perform well instead of guessing what our audience wants.
Dr. Kristen Wager is a consumer researcher with over 15 years of experience and a Ph.D. in research. She has worked with major companies like Google, Amazon, and Meta, gaining firsthand insight into how research shapes strategy and drives growth. While these companies invest billions each year to understand their audiences, she believes creators deserve access to the same level of insight.
Most recently, Kristen led consumer research at Raptive, collaborating with some of the biggest food bloggers in the industry, including Half Baked Harvest, Tastes Better from Scratch, Just One Cookbook, Hey Grill Hey, and The Woks of Life. During this time, she developed a deep appreciation for the creator space and identified a significant gap: many creators lack access to first-party data to inform their business decisions.
When Raptive ended its research program, Kristen launched CreatorPulse to continue supporting creatorsâparticularly in the food and lifestyle spaceâwith real-time audience feedback. Her mission is to help creators make smarter, data-backed decisions that truly reflect what their audience wants.
In this episode, youâll learn how to build a purposeful, proactive content strategy, how to leverage research to guide your approach, and why this can have a powerful impact on your food content business.
Key points discussed include:
- The Importance of Research: Research is crucial for understanding your audienceâs needs and evolving trends, helping you predict content success rather than guessing.
- Moving Beyond Gut Feelings: While intuition has its place, relying solely on it can lead to echo chambers and content burnout; scalable growth requires data-backed decisions.
- Defining a Strategic Content Strategy: A proactive content strategy is built with purpose, intention, and your audienceâs needs in mind, aligning with your business growth.
- Methods of Research: Use various research methods, from simple polls to in-depth surveys and social listening, to gather audience insights.
- Types of Research: Different types of research, like audience insights, competitor benchmarking, and brand perception, offer unique benefits for shaping your content and brand.
- Real-Time Data: Emphasize real-time data to stay ahead of trends and understand current audience needs, rather than relying solely on historical performance metrics.
- Turning Data into Action: Translate data into actionable steps by identifying content themes, creating messaging frameworks, and aligning content with business goals.
- Busting Research Myths: Overcome misconceptions about research by recognizing that it doesnât have to be time-consuming or expensive, and that audience feedback is invaluable.
Connect with Dr. Kristen Wager
Website
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A practical guide to reframing negative thought patterns and inviting more joy, peace, and success into your daily life through intentional mental shifts.
Today, I want to dive into the way we talk to ourselves and the narratives we create in our minds. Our brains are naturally wired to focus on the negativeâbut hereâs the good news: we have the power to rewrite that narrative. In this episode, Iâm sharing five transformative strategies to help you reframe your thoughts and invite more joy into your everyday life.
Action Plan:
1 - Flip the âWhat Ifâ Spiral: Challenge negative what-if scenarios by intentionally creating positive, empowering alternative narratives.
2 - Rewrite Your Personal Stories: Recognize that the stories you tell yourself are often assumptions, and consciously choose more compassionate interpretations.
3 - Refuse Negative Talk: Disengage from gossip and complaints, instead redirecting conversations towards positivity and inspiration.
4 - Shift âI Have Toâ to âI Get Toâ: Transform obligations into opportunities by reframing mundane tasks as privileged experiences.
5 - Replace Comparison with Inspiration: When you catch yourself comparing, pause and ask how anotherâs success can motivate rather than discourage you.
Get in touch with Megan below.
Website | Instagram
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Zijn er afleveringen die ontbreken?
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In episode 687, Megan chats to Anna Dearmon Kornick about why a Weekly Planning Session is the best time management tip to start overcoming overwhelm and hitting our goals.
Anna Dearmon Kornick is a highly sought after time management coach and keynote speaker, top 1% globally ranked podcast host of It's About Time, and founder of the Itâs About Time Academy. A true Louisiana firecracker who has become known for making time management fun, Anna helps busy professionals and business owners struggling with overwhelm manage their time using her personality-driven HEART Method.
In this episode, youâll discover how to revolutionize your time management by creating a personalized weekly planning system for your food blogging business, including the best tools to use and strategies for building habits that last.
Key points discussed include:
- Weekly Planning is Critical: A consistent weekly planning session can help you anticipate challenges and create smoother transitions between tasks and responsibilities.
- Customize Your Approach: Thereâs no one-size-fits-all method for planning; adapt the strategy to fit your unique personality and lifestyle.
- Use High and Low-Tech Tools: Combine digital tools like Asana with a physical notebook to capture and track ideas and tasks effectively.
- Account for Transition Time: Build in buffer time between activities to reduce stress and prevent perpetual lateness.
- Start Small and Reward Yourself: Begin with a bare minimum planning session and create a reward system to build a sustainable habit.
- Embrace Flexibility: Your weekly planning can evolve and be completed in segments rather than one strict sit-down session.
- Imagination Matters: Use creativity and forward-thinking to design a time management system that works uniquely for you.
Connect with Anna Dearmon Kornick
Website | Instagram
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In episode 686, Christine Van Bloem shares how she was able to thrive in her niche and diversify her revenue after losing her cooking school in 2020, fighting against giving up on life post-50.
Christine Van Bloem is the owner and head cook in The Empty Nest Kitchen, where she teaches empty nesters how to cook for one or two, while finding the fun in cooking with a healthy-ish vibe. She is also the creator of Menopause Meal Plans, providing tasty weekly menus utilizing the Mediterranean Diet for perimenopausal, menopausal, and post-menopausal women. Christine completed her Culinary Medicine Medical Provider (CCMP) certification and also hosts popular monthly online classes through AARP and the Empty Nest Kitchen podcast.
In this episode, youâll learn how to build a reliable income from your food business (without relying on ad revenue), why your niche plays a critical role in diversifying your business and how to rise above personal hardships.
Key points discussed include:
- Diversification is Key: Explore multiple avenues like teaching classes, memberships, and corporate team-building to future-proof your business.
- Find Your Niche: Focus on a specific audience, like empty nesters or menopausal women, to create targeted, valuable content.
- Embrace Online Opportunities: Leverage platforms like AARP, virtual classes, and online memberships to reach a wider audience.
- Be Authentic and Fearless: Donât be afraid to put yourself out there and try new things, even if they seem outside your comfort zone.
- Learn from Challenges: Personal hardships can be transformative and lead to unexpected opportunities and growth.
- Continuous Learning: Stay open to new certifications, courses, and skills that can enhance your business offerings.
- Community Connection: Build meaningful relationships with your audience through interactive and personalized content.
If You Loved This EpisodeâŠYouâll love Episode 582: Creative Ways to Earn Money as A New Food Blogger with Katharine Rosenthal
Connect with Christine Van Bloem
Website | Instagram
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Have you ever considered attending an in-person retreat with like-minded individuals? In this episode, I talk through 5 major mindset shifts Iâve experienced from attending retreats and how they have impacted my bus
Iâm super excited to share with you the incredible mindset benefits Iâve discovered from hosting and attending in-person retreats. These arenât just your typical business events - theyâre life-changing experiences that can completely shift how you see yourself and your potential. If youâve ever felt stuck or isolated in your entrepreneurial journey, this episode is going to open your eyes to the magic of stepping out of your comfort zone.
Action Plan:
1 - The power of in-person connections: Creating deep, meaningful relationships beyond virtual networking.
2 - Changing the way we talk to ourselves: Challenging and rewriting negative self-talk narrative.
3 - Identifying blind spots that are holding you back: Getting fresh perspectives from peer.
4 - The confidence boost that comes from external validation: Recognizing your unique strengths and expertise.
5 - The energy shift that comes from stepping away: Reconnecting with your core business purpose and dreams
Get in touch with Megan below.
Website | Instagram
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In episode 684, Chelsea Cole teaches us how to creatively manage our time and build a successful businessâall while navigating the challenges of first-time parenting.
Chelsea Cole is a cookbook author, food blogger, and founder of The Cookbook Lab, a course that teaches self-publishing cookbooks. Her website, A Duckâs Oven, focuses on sous vide cooking. She has written two cookbooks, Everyday Sous Vide and Sous Vide Meal Prep and her third, "A Feast of Thorns and Roses," a fan cookbook inspired by the "A Court of Thorns and Roses" series, comes out April 1st. She currently lives outside of Portland, Oregon with her husband, son, and daughter on the way.
In this episode, youâll discover strategies for balancing your blog, launching new ventures like writing a cookbook, and embracing first-time parenthoodâso you can keep growing your business while showing up for your family.
Key points discussed include:
- Strategic Outsourcing: Sometimes you have to know when to ask for help. Chelseaâs smart move of delegating cookbook photography proves that you donât have to do everything yourself.
- Flexible Work Hours: Those early morning hours are gold, especially with a newborn. Chelsea turned those 4 AM wake-ups into productive writing time.
- Content Prioritization: Focus on essential business tasks while temporarily pausing less critical activities.
- Family Support: Your support system is everything. Chelseaâs mom stepping in one day a week made all the difference in maintaining her sanity and productivity.
- Embrace Inconsistent Progress: Perfectionists, this oneâs for you - progress isnât linear when youâre a new parent. Learning to be okay with that is a superpower.
- Realistic Expectations: Set achievable daily goals and celebrate small victories to maintain motivation and avoid burnout while managing a newborn and a major work project.
- Adaptable Planning: Create flexible plans that can shift with your newbornâs unpredictable schedule.
- Ruthless Efficiency: Become a time management ninja. When youâve got limited windows to work, every minute counts.
Connect with Chelsea Cole
Website | Instagram
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In episode 683, Chad Allen delivers a game-changing strategy that could transform the way food bloggers think about growing their email lists: the powerful and often overlooked technique of email swaps
Chad R. Allen is a writer, speaker, editor, and writing coach. A 25-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, Mark Batterson, and Phyllis Tickle. He is the creator of BookCamp, a training center and community for writers, as well as Book Proposal Academy, an online course. His passion is helping writers craft must-read books that reach large audiences, and he blogs at http://www.chadrallen.com/.
In this episode, youâll learn about email swaps, how they can benefit you, and how to execute them effectively so you can get high-quality, valuable email subscribers.
Key points discussed include:
- Email is essential: You need an email list to build a solid business because social media is ârented propertyâ.
- Anyone can do an email swap: It is best to start with someone you know with a list comparable in size to yours.
- Make it about them: If youâre reaching out to someone you donât know, focus on how you can help them reach their audience.
- The freebie matters: You want to offer an irresistible freebie to the other personâs audience to encourage sign-ups.
- Provide swipe copy: Make it easy for your partner by providing an email template they can adapt.
- Email swaps yield warm leads: Email swaps can provide warmer leads than you find through paid ads.
- Welcome new subscribers: Have a welcome email sequence to introduce yourself to new subscribers and build a relationship.
- Avoid misaligned audiences: Make sure you and your partner have overlapping audiences.
Connect with Chad Allen
Website | Instagram
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Discipline and freedom go hand in hand - implementing structure in your life can unlock creativity, joy, and long-term success.
As entrepreneurs, we can have all the goals, dreams, and good intentions in the world, but without discipline, none of it matters. Lately, Iâve been reading The Creative Act: A Way of Being by Rick Rubin, and one section on discipline really stopped me in my tracks. It reminded me that discipline isnât about restriction - itâs about creating the freedom to do what we truly love. Letâs dive into five ways you can build more discipline into your life!
Action Plan:
1 - Define Your Non-Negotiables: Get clear on what absolutely must happen in your business and life - treat these like brushing your teeth, no excuses.
2 - Create a System, Not Just a Goal: Goals are great, but systems are what keep you moving forward - set up routines that make discipline automatic.
3 - Time Block Like a Pro: Structure your schedule intentionally, dedicating specific time blocks to deep work, content creation, and rest.
4 - Eliminate Decision Fatigue: Simplify daily choices by meal prepping, pre-planning content, and having a structured to-do list to conserve mental energy.
5 - Use Rewards and Consequences: Give yourself incentives to stay on track, whether itâs a coffee treat for completing tasks or a consequence for missed deadlines.
Get in touch with Megan below.
Website | Instagram
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In episode 681, Megan chats to Megan Keno about key aspects of her 15-year blogging journey that have led to her success, including knowing where to spend your time and when to pivot.
Megan is creator and CEO of Homemade Home, a veteran 15 year old food blog, focused on every day elevated dishes and cast iron cooking. Megan is also a cast member of season 4 of FOX's Next Level Chef with Gordon Ramsay. Oh yeah, and he has her cookbook.
In this episode, youâll learn about building a sustainable food blogging business while maintaining authenticity, and why saying âyesâ to unexpected opportunities can determine the future of your blog.
Key points discussed include:
- Authenticity is Key: Staying true to yourself creates opportunities and resonates with your audience.
- Slow and Steady Wins: Consistency and intentional content creation are more important than viral trends.
- Platform Strategy: Focus on social media platforms where you naturally enjoy consuming content, rather than spreading yourself thin.
- Rebrand with Purpose: Be willing to evolve your brand to reflect your current life and passions.
- Overcome Obstacles: Challenges like algorithm changes or traffic drops donât define your long-term success.
- Say Yes to Opportunities: Being open to unexpected chances can lead to transformative experiences.
- Self-Reflection Matters: Take time to understand your unique strengths and goals as a content creator.
- Long-Term Perspective: Building a sustainable blog requires patience, love for your craft, and continuous learning.
Connect with Megan Keno
Website | Instagram
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In episode 680, Coley Gaffney teaches us how to deal with mental health struggles like anxiety and depression while running a food blog.
Nicole "Coley" Gaffney is a professionally trained chef and content creator behind the website Coley Cooks. She specializes in seafood and Italian cuisine, and previously had her own business as a personal chef and caterer. Coley has made numerous television appearances, including on QVC, The Rachael Ray Show, The Today Show, and most notably, was 2nd runner up on season 10 of Food Network Star. Coley lives at the southern Jersey shore with her husband and pup, and is passionate about helping people connect through food.
In this episode, youâll learn how to recognize and address mental health issues without relying on therapy, and why understanding food blogging as a long game is essential to keep a healthy balance with your blog.
Key points discussed include:
- Mental health struggles are common: Experiencing mental health challenges is a normal part of life, and sharing experiences can provide comfort and reduce feelings of isolation.
- Acknowledge and address issues: Recognizing and addressing mental health struggles is essential because nobody is coming to rescue you.
- Journaling can be a powerful tool: Regularly journaling about thoughts and feelings can help process emotions and track personal growth.
- Make small promises: To combat work paralysis, start by making tiny promises to yourself and gradually build momentum.
- Social media can impact mental health: Taking breaks from social media can be beneficial, especially if it causes anxiety or stress.
- Blogging is a long game: Success in blogging takes time, so focus on the love of creating content rather than solely on monetary gains.
- Real people are valuable: Authentic, personal recipes and cooking advice will always be valued over AI-generated content.
If You Loved This EpisodeâŠYouâll love Episode 534: Itâs OK to Ask for Help as a Food Blogger with Teri-Ann Carty.
Connect with Coley Gaffney
Website | Instagram
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Here are five practical ways to slow down and savor life, helping you create more balance, joy, and mindfulness in your personal and entrepreneurial journey.
Life moves FAST, doesnât it? If weâre not careful, we get swept up in the hustle, always chasing the next thing, and suddenly, we realize we havenât truly enjoyed our days. Iâve been there, pushing, striving, and forgetting to pause. But this year, Iâm making a conscious effort to slow down, reflect, and soak in lifeâs little joys. If youâre feeling stretched thin, you are NOT alone. Letâs do this together! Here are five ways we can all slow down and savor life.
Action Plan:
1 - Prioritize What Matters Most: Do a time audit, set boundaries, and make sure your daily actions reflect whatâs truly important.
2 - Be Mindful in the Present Moment: Take a deep breath, engage your senses, and stop letting distractions pull you away from what really matters.
3 - Simplify Your Day: Clear the clutter from your schedule, cut out unnecessary tasks, and create routines that bring ease instead of stress.
4 - Make Time for Joyful Activities: Schedule FUN into your week, say "yes" to spontaneous moments, and do the things that fill your cup.
5 - Practice Gratitude for the Small Things: Keep a gratitude journal, notice the little joys in each day, and share your appreciation with others.
Get in touch with Megan below.
Website | Instagram
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In episode 678, Megan Porta chats with McKenna Pulda, Emily Christensen, and Amy Coyne about how to successfully collaborate on a cookbook.
McKenna Pulda is a former choir teacher turned sourdough enthusiast, recipe developer, and mom of two. After receiving her first sourdough starter 4 years ago, her love for baking quickly turned into a passion for creating delicious, from-scratch recipes with a sourdough twist. Since starting her blog, Simplicity and a Starter, in 2023, McKenna has shared 150+ tried-and-true sourdough recipes and also co-authored a cookbook, Our Sourdough Table, featuring long-fermented and quick sourdough recipes that are perfect for the holiday season.
Emily is the creator and voice behind Country Roads Sourdough, where she shares tried-and-true sourdough bread and discard recipes, along with helpful sourdough tips and techniques. After leaving her corporate brand management career to become a stay-at-home mom, she quickly realized she needed a creative outlet and began hosting local sourdough classes. What started as a passion project quickly took off after a few viral Instagram videosâturning her love for sourdough into a full-time career.
Amy Coyne is a sourdough teacher, recipe developer, and mom to four awesome kiddos. She has grown her website over the last two years from 100K pageviews in 2022 to almost 10 million pageviews at the end of 2024. She shares tried-and-true sourdough recipes on her website and with her Instagram and social media communities.
Summary & Takeaways
In this episode, youâll learn how to coordinate writing a collaborative cookbook, from deciding who to collaborate with to how to create a cohesive look and boost sales through social media marketing.
Key points discussed include:
- Who to collaborate with: Emily reached out to Amy and McKenna via Instagram DMs because they had similar followings and vibes.
- Deciding on a niche: The group decided to focus on holiday sourdough recipes, filling a unique niche.
- Maintaining a cohesive look: They coordinated photography styles, using neutral colors and backgrounds, even reshooting existing blog photos to align.
- Organization and book cover design: The group used Google Docs to organize recipes by category and Canva to create the cookbook layout.
- In-person retreat: The group had a working weekend at an Airbnb to photograph recipes, proofread, and plan marketing strategies.
- Choosing a self-publishing platform: They selected Lulu for its print-on-demand service, quality, payment splitting, and worldwide printing locations.
- Marketing strategies: The group conducted live bake-alongs and created weekly Instagram reels to promote the cookbook.
- Customer service: The team helped customers with order issues, but also realized the limitations of print-on-demand, since they didnât have the actual product or shipping control.
- The power of collaboration: Working together helped them grow their followings, build lasting friendships, and create a product that they loved.
Guest Details
Connect with McKenna Pulda
Website | Instagram
Connect with Emily Christensen
Website | Instagram
Connect with Amy Coyne
Website | Instagram
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In episode 677, Debra Eckerling teaches us how to start a successful podcast or live stream by leveraging our existing food blog content and audience.
Debra Eckerling is a goal-strategist, workshop leader, and award-winning author and podcaster. The creator of The DEB Method for goal-setting simplified, Debra works with individuals, teams, and businesses on personal and professional projects, networking strategy, and book/book proposal development. She hosts GoalChatLive/GoalChat and the Taste Buds with Deb podcasts, and is the author of "Your Goal Guide" and "52 Secrets for Goal-Setting and Goal-Getting."
In this episode, youâll learn how to break through common barriers and launch a podcast or live show that supports your brand and expands your reach.
Key points discussed include:
- Podcasting doesnât have to be perfect: You donât need expensive equipment or flawless executionâjust start recording and sharing your content.
- Time management is key: Look at your current schedule and find ways to eliminate tasks or adjust priorities to make room for your podcast.
- Leverage what you already have: Your food blog gives you a built-in niche, brand, and audienceâuse that as the foundation for your podcast.
- Networking is a major benefit: A podcast provides an opportunity to connect with experts, expand your network, and build relationships that can benefit your brand.
- Start simple and evolve: Begin with a basic concept and let your show naturally develop based on what works best for you and your audience.
- Repurpose your content: Use your podcast episodes in blog posts, social media, YouTube, and more to maximize your reach.
- Commit to consistency: Whether you publish weekly, biweekly, or monthly, sticking to a regular schedule is essential for audience growth.
- Treat your podcast like an appointment: Schedule time for your podcast work and honor it as you would any other important commitment.
Guest Details
Connect with Debra Eckerling
Website | Instagram
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Building consistency in your habits is the key to long-term success - learn five simple steps to make habits stick, even when life gets in the way.
Thereâs so much power in being consistent with your habits, and itâs not about being perfect or overly ambitious. Itâs about showing up, even in small ways, every single day. I recently read a quote that really stuck with me: "Forming good habits isn't about being perfect, it's about being more of who you are." That hit me hard because when we build habits that align with who we truly are, they become effortless and life-changing. Letâs break it down into five steps so you can build habits that stick for the long haul!
Action Plan:
1 - Start Small and Build Gradually: Begin with tiny, manageable habits and gradually build on them.
2 - Make Habits Non-Negotiable: Treat your habit as a must-do part of your day, no exceptions.
3 - Track Your Progress and Celebrate Wins: Use a tracker and celebrate small wins to stay motivated.
4 - Stay Committed Even When Results Arenât Immediate: Trust the proces, even when results arenât immediate.
5 - Adjust and Adapt When Necessary: Life happensâadjust but donât give up!
Get in touch with Megan below.
Website | Instagram
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In episode 675, Megan chats to Laura Piper about how to leverage Pinterest Trends to increase your visibility and drive more traffic to your food blog.
Laura Piper is a Pinterest expert who works exclusively with food bloggers. Her mission is to help them make Pinterest their #1 traffic source without feeling frustrated or overwhelmed. Using her proven Pinterest strategies, along with in-depth Pinterest trends and keyword insights, she simplifies the platform for food bloggers, allowing them to focus on what they love mostâcreating amazing new recipes.
In this episode, we break down practical strategies for using Pinterest Trends effectively, helping you create timely content that reaches the right audience at the right moment.
Key points discussed include:
- Pinterest Trends is a goldmine: This free tool helps you identify what people are searching for and when to publish your content for maximum impact.
- Use seasonal trends to your advantage: Find emerging trends early to ensure your content gains traction as searches increase.
- Growing trends arenât always the best choice: Instead of targeting already popular trends, focus on those about to take off.
- Timing is key: Start pinning seasonal content well in advanceâsometimes months aheadâto give Pinterest time to understand and distribute your content.
- Optimize your pins with keywords: Include trending keywords in pin titles, descriptions, and board names to improve visibility.
- Roundup posts can boost engagement: Pinterest favors roundup posts because they provide multiple options in one place, increasing saves and clicks.
- Pinterest favors high-quality content: Authentic, original images and well-researched posts perform better, especially as Pinterest cracks down on AI-generated spam.
- Less is more when pinning: Quality pins aligned with trends outperform high-volume, low-quality pinning strategies.
Connect with Laura Piper
Website | Instagram
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In episode 674, Alicia Gonzalez Tome teaches us practical strategies for managing time efficiently, optmizing for SEO and balancing life and blogging - especially as a part-time blogger.
Alicia Gonzalez Tome is a GF & DF nomad foodie who loves nature and sports. She had a thyroid disorder that led her to change her diet and was part of her natural recovery from this autoimmune disease. Originally from Spain and based in Australia since 2017, she is constantly traveling and currently living in her campervan along the NSW coast.
In this episode, you'll learn key strategies for efficiently managing a food blog, from photography tips to time management strategies, while keeping balance in your life.
Key points discussed include:
- Be intentional with content: Focus on high-volume keywords and recipes that will drive traffic to your blog.
- Use the right tools: Investing in tools like RankIQ, SEMrush, and the Feast plugin can save time and boost efficiency.
- Batch content creation: Plan ahead and shoot multiple recipes in one session to streamline your workflow.
- Keep photography simple: Use a basic camera, natural light, and minimal props to create beautiful yet efficient food photography.
- Avoid social media burnout: If Instagram or other platforms drain your energy, itâs okay to take breaks and focus on SEO instead.
- Schedule and plan ahead: Set clear deadlines for recipe testing, photography, and writing to stay on track.
- Know your limits: Be realistic about how much content you can produce each month to maintain a work-life balance.
- Take breaks when needed: Stepping back can help you return with fresh energy and creativity.
If You Loved This EpisodeâŠYouâll love Episode 593: 3 Simple Ways to Successfully Blog Part-Time While Working Full-time with Kimberlee Ho
Connect with Alicia Gonzalez Tome
Website | Instagram
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Stop letting negative thoughts and words hold you backâthis episode explores five things to stop saying and thinking to create a more positive, fulfilling life.
Lately, Iâve been thinking a lot about the power of our words and thoughts. What we tell ourselves shapes our reality, and sometimes, we donât even realize how much negativity we let in. I recently made a commitment to be more intentional about the things I say and thinkâand let me tell you, itâs not always easy! But the shifts Iâve noticed already are incredible. If you want to create a better future for yourself, join me as we talk about five things to stop saying and thinking so you can start seeing real change.
Action Plan:
1 - Stop complaining about things you can't control. Complaining drains your energy and keeps you stuck. Instead, focus on gratitude and actionable solutions.
2 - Stop gossiping about others. Gossip creates negativity and doesnât serve you. Shift conversations to positive or productive topics.
3 - Stop making excuses. Excuses hold you back from growth. Take responsibility and reframe challenges into opportunities.
4 - Stop overthinking and worrying about the future. Stay present and take action instead of getting lost in âwhat-ifs."
5 - Stop believing you're not good enough. Replace self-doubt with affirmations and recognize your worthâbecause you are enough.
Get in touch with Megan below.
Website | Instagram
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In episode 672, Megan chats to Dana Shrager about how to stand out in todayâs crowded online food blogging space by embracing authenticity and developing a unique voice.
Dana Shrager is the recipe creator at Danaâs Table, where she shares recipes for Jewish holidays and healthy-ish family dinners. She started a recipe website 13 years ago to share recipes with family and friends. Three years ago, she rebranded and began running her site full-time. Now, she helps readers from around the world feel confident cooking and gathering loved ones around their holiday tables.
In this episode, you'll learn how to develop a distinct blogging voice, build trust with your audience, and create content that resonates in a rapidly evolving digital landscape.
Key points discussed include:
- Find Your Unique Point of View: Defining your niche and personal style helps you stand out among the many food blogs online.
- Authenticity Matters: Readers connect more with real, relatable content rather than polished perfection.
- Communicate Your Expertise: Share your recipe testing process, pitfalls, and tips to build credibility.
- Leverage Audience Engagement: Engage with your readers via social media, email, and community groups to understand their needs.
- Be Transparent with Your Process: Explain why your recipe works, how you developed it, and what makes it special.
- SEO and Passion Go Hand in Hand: While SEO research is essential, choosing recipes that align with your expertise will attract a loyal audience.
Connect with Dana Shrager
Website | Instagram
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In episode 671, Amy Coyne teaches us the exact strategies she used to rapidly grow her sourdough blog, Amy Bakes Bread, from 100,000 to 10 million page views in just 2 years.
Amy Coyne is a sourdough teacher, recipe developer, and mom to four awesome kiddos. She has grown her website over the last two years from 100K pageviews in 2022 to almost 10 million pageviews at the end of 2024. She shares tried-and-true sourdough recipes on her website and with her Instagram and social media communities.
In this episode, you'll learn how Amy leveraged Instagram, built a strong community, deeply engaging with her audience, and strategically optimizing her blog to drive millions of page views.
Key points discussed include:
- Donât underestimate consistency: Amy posted daily on Instagram for over a year, which significantly contributed to her growth.
- Engage with your audience: She prioritized answering followersâ questions and tailoring content to their needs.
- Leverage social media for blog traffic: Instagram played a major role in directing people to her website.
- Optimize for SEO: After seeing success on social media, Amy shifted her focus to improving her blogâs search rankings.
- Diversify content formats: She is expanding into YouTube and email marketing to connect with a wider audience.
- Trust the process and start before you're ready: Amy emphasizes the importance of taking action, even when you feel unprepared.
Connect with Amy Coyne
Website | Instagram
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Struggling with overthinking? In this episode, Megan shares five powerful strategies to stop ruminating and reclaim your mental clarity.
If youâve ever found yourself stuck in a loop of overthinking, replaying past conversations, or worrying about things you canât controlâtrust me, Iâve been there. Recently, my business coach called me out on how my own thoughts were draining me, not the external events I blamed. It was a wake-up call! So today, Iâm sharing five simple but effective ways to break free from rumination and get back to a place of peace and productivity. Letâs put an end to the mental spirals together!
Action Plan:
1 - Meditation: A simple daily habit to quiet the mind and break the overthinking cycle.
2 - Journaling: Get your thoughts out of your head and onto paper for instant clarity.
3 - Healthy Distractions: Shift your focus with an activity that keeps your mind engaged.
4 - Reframing & Resetting: Catch negative thoughts and flip the script to regain control.
5 - Change Your Environment: A quick physical shift can instantly reset your mental state.
Get in touch with Megan below.
Website | Instagram
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