Afleveringen
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In this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Rachael Parrott, Senior Director of Business Development at Optiversal. As an AI enthusiast and expert in scaling enterprise eCommerce SEO, Rachael brings fresh perspective to the conversation on leveraging AI tools and strategies to improve online visibility for brands.
Rachael shares her experience working with major companies like Best Buy and Sephora, explaining how Optiversal helps them enhance their online presence by utilizing first-party data, conducting content analysis, and creating AI-driven content strategies tailored to consumer needs. She highlights the importance of understanding how consumers search, using examples such as niche product searches and thematic landing pages that drive incremental revenue.
The discussion covers the growing influence of AI in SEO, emphasizing the need for human oversight to ensure content is relevant and emotionally engaging. Rachael also touches on the shift in focus from customer acquisition to retention, and how brands are navigating the balance between their websites and third-party platforms like TikTok and Instagram.
This episode offers practical guidance for businesses aiming to optimize their SEO strategies, covering everything from consumer intent to aligning content with search engine algorithms and customer needs. If you're interested in the intersection of AI and digital marketing or looking for ways to improve your eCommerce performance, this conversation is filled with actionable takeaways and concrete examples.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Rachael Parrott, Senior Director of Business Development at Optiversal.
LinkedIn: https://www.linkedin.com/in/rachaelparrottmt/
Social Bamboo: https://www.optiversal.com/
Takeaways:
AI in SEO requires human intervention to ensure quality content and meet consumer needs.Understanding consumer intent is crucial for effective SEO.Thematic landing pages and updated content can improve search rankings.The focus is shifting from customer acquisition to customer retention.Domain authority and incremental revenue are key metrics for success in SEO.Chapters
00:00 Introduction and Background
08:39 Embracing the Evolution in SEO
14:24 Improving Search Rankings with Thematic Landing Pages
20:44 Shifting Focus from Acquisition to Retention in SEO
25:14 The Impact of Social Commerce on SEO
29:52 Measuring Success in SEO: Domain Authority and Incremental Revenue
37:12 The Future of AI in SEO and Other Industries
39:08 Conclusion
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Today on eCom Pulse, our host Eitan Koter joined by Derek Videll, an experienced entrepreneur and founder of Social Bamboo, a company specializing in Facebook ads consulting, agency work, and AI chatbot development. Derek brings extensive knowledge from over a decade in various online businesses, including e-commerce, SaaS, and digital education. He's also the host of the "Social Media Entrepreneurs" podcast, where he shares effective strategies for growing businesses online.
During our conversation, Derek shares his journey into entrepreneurship, starting from his early days in sales to building multiple successful ventures. He discusses the importance of adaptability and learning through action, as well as the value of transparency in marketing today. Derek reveals the key to running effective Facebook ads in 2024, emphasizing the shift toward open targeting and straightforward messaging.
We also explore Derek's work with AI chatbots and how they can significantly enhance customer service and sales efficiency for businesses. Additionally, Derek offers actionable advice for content creation, explaining how he has used platforms like YouTube and podcasting to generate leads and build a loyal audience. Whether you’re a seasoned entrepreneur or just starting, this episode is packed with concrete tips and strategies to help you navigate the challenges and opportunities of the digital marketing landscape.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Derek Videll, an experienced entrepreneur and founder of Social Bamboo
LinkedIn: https://www.linkedin.com/in/dvidell/
Social Bamboo: https://www.socialbamboo.com/home
Social Media Entrepreneurs podcast - https://podcasts.apple.com/il/podcast/social-media-entrepreneurs/id1457450564
Watch the full Youtube video here:
https://youtu.be/2RDluEZecAw
Takeaways:
Facebook's ad interface is constantly changing, and it's important to stay updated on the latest features and avoid pressing buttons that could negatively impact ad campaigns.Advanced targeting options on Facebook have made it easier for businesses to reach their target audience, even in niche markets.Open targeting is often the most effective strategy for running Facebook ads, but it's still important to test different ad sets and optimize based on specific customer needs.Effective copywriting is crucial for successful Facebook ads, and it's important to focus on the unique selling points of the product or service being advertised. Concise messaging is crucial in advertising, and sometimes a few words can have a significant impact.AI chatbots can be used to automate sales conversations and provide a personalized experience for customers.Content creation is a powerful way for entrepreneurs to differentiate themselves and their companies.Entrepreneurship requires commitment, tenacity, and a willingness to pivot.Building a personal brand... -
Zijn er afleveringen die ontbreken?
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In this episode of eCom Pulse, our host Eitan Koter is joined by Hristo Arakliev, the co-founder of Hyperzon, an Amazon-focused marketing agency that helps brands maximize their potential on the platform.
With extensive experience in e-commerce and digital marketing, Hristo reflects on his path from initially exploring e-commerce with a small brand to creating Hyperzon, which now supports brands worldwide in achieving their Amazon growth goals.
Throughout the conversation, Hristo discusses the challenges and opportunities brands face when entering the Amazon marketplace. He offers valuable advice on how to stand out, emphasizing the importance of organic positioning and combining it effectively with paid media for success.
Hristo shares practical tips on optimizing Amazon listings, crafting titles, and managing reviews to improve visibility and drive sales. He also explains the pros and cons of building an in-house team versus working with an agency like Hyperzon, highlighting why many brands struggle with the complexities of the Amazon ecosystem.
Additionally, Hristo touches on the significance of testing different marketplaces and channels, such as Walmart, and how to determine the right time to expand. He also shares strategies on how to decide whether to focus on Amazon or other platforms, and how to bring the right traffic to Amazon to ensure better conversions.
Tune in to learn more about navigating the Amazon marketplace, optimizing for success, and making informed decisions to grow your e-commerce business. All the details on how to connect with Hristo and Hyperzon are available in the show notes.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Hristo Arakliev, the co-founder and COO of Hyperzon
LinkedIn: https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/
Hyperzon: https://hyperzon.io/
Watch the full Youtube video here:
https://youtu.be/HTC54t6XKGg
Takeaways:
Amazon has made improvements in optimizing its platform, but it still lags behind other social media platforms in terms of speed.Launching and optimizing brands on Amazon requires a focus on reviews, organic positioning, and paid media.Working with an agency like Hyperzone can be more effective than building an in-house team, especially for brands new to Amazon.Expanding to other marketplaces like Walmart should be considered once a brand is successful on Amazon.Redirecting traffic to Amazon should be done strategically, focusing on the right audience and increasing brand recognition.Chapters:
00:00 Introduction and Market Overview
03:08 Hristo's Journey in E-commerce
06:00 How Hyperzone Helps Brands Succeed on Amazon
07:50 The Importance of Organic Positioning and Reviews
09:53 Paid Media and the Role of Agencies
15:09 Expanding to Other Marketplaces
19:06 Building an In-house Team vs. Working with an Agency
21:06 Considerations for Brands: Where to Invest Resources
24:05 Minimum...
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In this episode, our host Eitan Koter is joined by Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce, Southeast Asia's leading e-commerce enabler. Based in Bangkok, Shlomi brings over a decade of experience working across the region, and he is here to share his expertise on the rapidly growing e-commerce landscape in Southeast Asia. aCommerce, founded in 2013, offers end-to-end solutions for brands looking to establish and expand their online presence in markets like Thailand, Indonesia, Vietnam, and more. The company provides services from web store development to logistics, customer service, and data-driven marketing strategies.
During our conversation, Shlomi offers a comprehensive overview of the Southeast Asian e-commerce market, touching on its size, growth rates, and key players. He shares why Indonesia, Thailand, and Vietnam are currently the markets to watch, highlighting the unique factors driving growth in each country. We also discuss the rise of social commerce, particularly the impact of platforms like TikTok, and how they are transforming online shopping behavior in the region.
Shlomi provides practical advice for both local and international brands looking to enter these markets, including the best strategies for customer acquisition, the importance of leveraging video content and KOLs (Key Opinion Leaders), and the evolving role of retailers in this space. He also touches on emerging opportunities for U.S. brands considering expansion into Southeast Asia and how they can navigate the challenges of entering new markets. Tune in to gain a better understanding of the trends shaping Southeast Asia’s e-commerce sector and actionable strategies for success in this vibrant and fast-growing market.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce/
LinkedIn: https://www.linkedin.com/in/shlomi-cohen/
aCommerce: https://www.acommerce.asia/
Watch the full Youtube video here:
https://youtu.be/AH3-J8BCvxc
Takeaways:
Southeast Asia is experiencing significant growth in e-commerce, with countries like Indonesia, Thailand, and Vietnam leading the way.Data and video are crucial in e-commerce marketing, and social commerce is a rapidly growing trend in the region.International brands looking to enter the Southeast Asian market should consider factors such as product-market fit, spend per capita, competition, and cultural preferences.Retailers in the region are transforming into 3P marketplaces and leveraging retail media to increase revenue and offer a wider range of products.A-Commerce provides end-to-end e-commerce solutions and helps brands navigate the Southeast Asian market.Chapters:
00:00 Introduction and Overview
04:54 E-commerce Landscape in Southeast Asia
10:00 Data and Video in E-commerce Marketing
19:21 Social Commerce in Southeast Asia
23:06 Market Entry Strategies for...
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In this 100th episode of the eCom Pulse podcast, I sit down with Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo, where she oversees the technological strategies driving Pepsi's online sales. With over a decade of experience spanning e-commerce, startups, and tech giants like Amazon and Intel, Deepika has been at the forefront of integrating cutting-edge technologies with commerce to disrupt the status quo.
We discuss the rapid evolution of e-commerce, the increasing role of AI and data in shaping customer experiences, and the challenges of managing complex supply chains. Deepika shares her perspective on how AI can act as a multiplier, optimizing everything from demand forecasting to inventory management, and highlights the importance of clean data and infrastructure investments. Deepika also emphasizes the need for a shift in executive mindset toward agile, collaborative innovation.
Deepika's insights into the future of autonomous vehicles, global logistics, and cross-border payments offer valuable takeaways for leaders looking to stay ahead of the curve in a competitive market.
Deepika also touches upon her passion for supporting diversity in tech and the importance of providing meaningful opportunities for women in leadership roles.
This episode brings forward a fresh perspective on the crossroads of technology and commerce, highlighting how businesses can adapt and thrive in a rapidly changing environment. From leveraging AI to streamline operations to the potential of global marketplaces, Deepika offers actionable strategies and innovative ideas that can reshape the future of digital commerce. Her thoughts on product management, data-driven decision-making, and fostering diversity in tech provide practical guidance for anyone navigating these fields.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo.
LinkedIn: https://www.linkedin.com/in/yrdeepika/
Takeaways:
Technology has a significant influence on commerce, particularly in the e-commerce industry.Data is crucial for driving decision-making and improving the customer experience.AI can play a significant role in supply chain management and decision intelligence.Collaboration between technologists and industry experts is essential for implementing AI solutions.Speed and agility are crucial in today's fast-paced consumer landscape.Product management is a bridge between design, technology, and business value. Product management is about prioritization and delivering value to customers.Product managers play a strategic and tactical role in the development and delivery of a product.Autonomous vehicles have the potential to revolutionize logistics and last-mile delivery.There are untapped markets in global logistics and global payments.Diversity in tech and supporting female founders is crucial for a more equitable industry.Chapters:
00:00 Introduction and Background
02:08 The Evolution of Technology and Commerce
05:21 The Role of...
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In this episode of the eCom Pulse podcast, our host Eitan Koter sits down with Aggie Meroni, the founder of White Bee Digital, a paid social agency that also offers PPC services, specializing in helping e-commerce brands that are ready to scale.
Aggie shares her unique journey from a career in investment management to launching her own digital marketing agency, driven by a passion for e-commerce sparked by a podcast she discovered while working in the corporate world.
Throughout the episode, Aggie offers practical advice on how to approach digital advertising in today's ever-changing landscape. She emphasizes the importance of understanding your customers on a deeper level, using their language in ad creatives, and testing content organically before moving into paid strategies.
Aggie also discusses the significant impact of Apple's privacy updates on digital advertising and how brands can adapt to these changes by focusing on creative strategy.
Listeners will gain a better understanding of how different platforms like TikTok, Pinterest, Meta, and Google Ads play distinct roles in a comprehensive advertising strategy, as well as the importance of maintaining an active organic social media presence to support paid campaigns.
This episode provides practical advice and strategies that can make a real difference in your marketing approach, whether you're launching your first campaign or refining your current efforts.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Aggie Meroni, Founder & CEO of White Bee Digital.
LinkedIn: https://www.linkedin.com/in/aggiemeroni/
White Bee Digital: http://www.whitebeedigital.com/
Watch the full Youtube video here:
https://youtu.be/VBuzJHyir2Q
Takeaways:
Understanding your customers and their motivations is crucial for effective advertising.Organic social media plays a different role than paid advertising and helps build trust and engagement with your brand.Different platforms require different strategies, and it's important to understand their strengths and limitations.Successful campaigns often require testing and iterating to find the right messaging and creatives.View advertising as an investment and be willing to allocate sufficient budget and time for testing and optimization.Chapters:
00:00 Introduction and Background
08:56 The Changing Landscape of Advertising
19:15 The Holistic Approach to Marketing
26:28 Strategies for Different Advertising Platforms
35:53 Successful Campaigns and Mindset
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In this episode of eCom Pulse, our host Eitan Koter sit down with Ryan Millman, the founder of Undigital, a company pioneering a new marketing channel called in-package personalization.
Ryan is a serial entrepreneur, having successfully launched and scaled five companies, and he's now focused on revolutionizing how eCommerce brands connect with their customers through personalized experiences.
Ryan shares the story behind Undigital and the concept of in-package personalization, which allows brands to deliver tailored marketing messages inside every package they ship. This episode explores how brands can build deeper connections with their customers by leveraging data to create one-to-one marketing at scale.
Ryan discusses the challenges of bootstrapping a business, the importance of innovation, and how Undigital helps brands achieve higher reorder rates, reduce customer service inquiries, and increase overall customer loyalty.
We also dive into Ryan’s thoughts on fostering a culture of customer-centric innovation, balancing the costs of R&D with sales and marketing efforts, and the critical role that partnerships play in scaling a business.
Tune in to discover how Ryan’s approach can help your brand achieve greater customer love and long-term success.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Ryan Millman, co-founder and CEO of Undigital
LinkedIn: https://www.linkedin.com/in/📦ryan-millman-1446504/
Undigital: https://undigital.com/
Watch the full Youtube video here:
https://youtu.be/EBng5W93np8
Takeaways:
Customer love is a critical aspect of e-commerce success, and brands should focus on creating a unique and memorable experience for their customers.In-package personalization allows brands to deliver highly curated and relevant marketing collateral in every outgoing package, driving customer engagement and loyalty.Implementing in-package personalization can lead to reduced customer service calls, increased revenue, and higher customer lifetime value.Partnerships with 3PLs can help drive adoption of in-package personalization and provide access to a wider customer base.Investing in customer love and continuously improving the customer experience is key to long-term success in e-commerce.Chapters:
00:00 Introduction and Background
03:07 The Importance of Customer Love in E-commerce
08:10 Introducing In-Package Personalization
12:40 Driving Revenue and Customer Loyalty
18:10 Challenges and Objections
22:31 Business Model and Engagement
25:34 Marketing Strategies and Channels
28:41 Balancing Innovation and Sales
31:30 Partnerships and Bootstrap Growth
33:29 Final Thoughts and Contact Information
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In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven's journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for anyone looking to grow their own brand.
Steven shares how he and his wife transitioned from a struggling Amazon business to creating thriving e-commerce brands, focusing on cosmetics and home goods. He talks about the challenges they faced, including a major setback with Amazon that left them in significant debt, and how they pivoted to build a successful Shopify store primarily using Facebook Marketplace. His story is a testament to resilience, resourcefulness, and the importance of focusing on profitability rather than just revenue.
During our conversation, Steven offers practical tips on product selection, the importance of cohesive product images, and how to make your brand stand out in a crowded market. He also explains his approach to paid advertising and the critical role of storytelling in connecting with customers.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Steven Pemberton, Co-Founder and CEO, Elevatum
LinkedIn: https://www.linkedin.com/in/stevenkpemberton/
Elevatum: https://linkpop.com/elevatum
Watch the full Youtube video here:
https://youtu.be/n_Cg32K-uIo
Takeaways:
Building successful brands requires hard work, resilience, and the ability to adapt to challenges.Differentiation is key in a crowded market, and putting a unique spin on existing products can help a brand stand out.Creating cohesive and visually appealing product pictures is crucial for attracting customers and driving sales.Understanding supply chain and logistics is essential for maximizing profit margins in e-commerce.New brands should carefully consider their business model, capital investment, and market positioning before entering the e-commerce industry. Cohesive product pictures and messaging are crucial for standing out in the e-commerce industry.Facebook ads can be a powerful tool for driving sales, but the messaging should be tailored to the platform.Providing excellent customer service and quick response times can set a brand apart from competitors.Value-based marketing, focusing on the unique story and value proposition, is more effective than price-based competition.Product selection should involve thorough research, including analyzing customer reviews and identifying gaps in the market.Scaling and optimizing marketing channels, such as SEO and social media, are essential for business growth.Chapters:
00:00 Introduction and Background
01:32 Building Successful...
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Welcome to today's episode of eCom Pulse. Our guest is Natalia Chappell, founder of NC & Co, a digital marketing consultancy specializing in luxury fashion, lifestyle, and beauty brands. Natalia has over a decade of experience in digital marketing, having scaled the luxury division at THG, working with high-profile brands such as Rikso, Ganni, and Represent.
This year, Natalia took the bold step of launching her own business to focus on providing a more holistic approach to digital marketing.
In this episode, Natalia shares her journey from working in the corporate world to becoming an entrepreneur, explaining the motivations behind her decision to start NC & Co.
She discusses the importance of a founder’s story in building brand trust and how authenticity can be a key differentiator in a competitive market.
Natalia also talks about the challenges brands face in digital marketing, particularly the misconceptions around SEO and the value of TikTok as a platform for both organic growth and paid advertising. She emphasizes the need for a comprehensive marketing strategy that includes a mix of channels and the importance of understanding and leveraging customer data.
Tune in to learn more about Natalia’s approach to creating effective marketing campaigns, the role of creativity and data in driving results, and her vision for the future of digital marketing in the fashion industry.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Natalia Chappell, founder of NC & Co.
LinkedIn: https://www.linkedin.com/in/nataliachappell/
NC & Co. – https://www.nataliachappell.co.uk/
Watch the full Youtube video here:
https://youtu.be/nId-Xens_5g
Takeaways:
Authenticity and employee-generated content are key strategies for successful marketing campaigns in the fashion industry.TikTok is a valuable platform for brands to engage with their audience and drive conversions.Data analysis, website optimization, and retargeting are essential for driving conversions and improving campaign performance.Brands should continuously test and learn, stay ahead of trends, and take risks to stay competitive in the ever-changing digital marketing landscape.Natalia shares fun facts about being bilingual and living in different countries.Chapters:
00:00 Introduction and Natalia's Journey in the Fashion Industry
08:15 The Evolution of Digital Marketing in the Luxury Fashion Sector
23:32 The Impact of COVID-19 on Digitalization and Authenticity
28:03 A Successful Campaign Launch: Channels and Investments
35:39 Conclusion and Fun Facts
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In today's episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility.
Greg brings a unique background to his role, having started his career far from the digital world, working in agriculture and traveling the globe before settling into writing and eventually founding a successful SEO agency. His journey offers a fresh perspective on how diverse experiences can shape one's approach to business and marketing.
Throughout the episode, Greg shares practical strategies for navigating the competitive world of SEO. He discusses the significance of authenticity in outreach and why building real relationships with publications is crucial for long-term success. Greg also sheds light on the challenges and opportunities presented by the ever-changing nature of search engines and digital marketing, offering tips on how to effectively use platforms like Help a Reporter Out and Connectively to gain media coverage and build authority.
Additionally, Greg touches on the role of AI in content creation, explaining how it can be a powerful tool when used correctly, but also highlighting the importance of human oversight in maintaining quality and relevance. For those looking to enhance their brand’s online presence, Greg offers clear and actionable advice on everything from crafting compelling pitches to evaluating the quality of potential link-building opportunities. This episode is a must-listen for anyone interested in mastering the art of SEO and content marketing.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Greg Heilers, the co-founder of Jolly SEO.
LinkedIn: https://www.linkedin.com/in/gregheilers/
My Bodyguard – https://jollyseo.co/
Watch the full Youtube video here:
https://youtu.be/y0_WPEF3WgQ
Takeaways:
Authenticity and leveraging clients' expertise are key in writing and storytelling.Platforms like Help a Reporter Out and Connectively can be valuable in outreach tactics.A strong hook is crucial in outreach emails to stand out and get responses.Balancing PR and SEO goals in outreach can be challenging but important.Paid link building can have short-term benefits but should be approached with caution.Link building remains important in SEO despite changes in search algorithms. Building relationships with publications is valuable in link building.Human oversight is important when using AI tools for outreach.Relevancy plays a significant role in link building.Successful link building requires patience and effort.Chapters:
00:00 The Art of Writing and Storytelling
02:22 The Role of Platforms in Outreach Tactics
03:36 Crafting a Strong Hook in Outreach Emails
05:44 Balancing PR and SEO Goals in Outreach
07:30 The Limitations of Backlinks
08:45 The Pros and Cons of Paid Link Building
09:49 The Importance of Link Building in...
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In this episode, our host Eitan Koter welcomes Colin Lewis, a marketing professional with extensive international experience across Australia, Asia, and Europe. Colin has held pivotal roles such as CMO and Marketing Director for major airlines, where he gained deep insights into retail, digital commerce, and the rising influence of retail media.
Colin provides a thoughtful analysis of the shifting responsibilities of the CMO, emphasizing the need for a strong commercial focus while navigating the complexities of new technologies. He offers a comprehensive look at retail media, exploring how brands can effectively use this channel to drive innovation, enhance customer engagement, and achieve measurable results. Colin also shares his approach to launching new products in today’s competitive environment, highlighting the importance of conducting a realistic assessment, crafting a strategic plan, and maintaining flexibility to adapt quickly to market demands.
Beyond his professional expertise, Colin opens up about his passion for motorsport, a lifelong interest that he describes as the driving force behind his career. He shares how this personal passion intertwines with his professional life, offering you, our listener a unique perspective on balancing work with what you love.
Throughout the conversation, Colin's insights are grounded in real-world experience, making this episode an important resource for anyone looking to understand the current landscape of marketing and digital commerce.
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Vimmi website: https://www.vimmi.net
Email us: [email protected]
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Colin Lewis, Marketer, Educator, Keynote Speaker, Author, eCommerce, Retail Media, Marketplace Expert.
LinkedIn: https://www.linkedin.com/in/colinlewis/
Watch the full Youtube video here:
https://youtu.be/6I8M6llBYdM
Takeaways:
Being a pie-shaped professional with expertise in multiple areas is valuable in the evolving role of the CMO.The marketing landscape is changing, with a focus on digital commerce, social commerce, and the integration of content, commerce, and creativity.Internet-scale businesses and the combination of various channels will shape the future of marketing.Assessing the market and being innovative in product and go-to-market strategies are crucial for launching new products.Be realistic and honest when developing a marketing strategy, considering budget, objectives, and available resources.Retail media offers opportunities for brands and retailers to collaborate and measure the impact of their marketing efforts.The future of marketing lies in innovation and measurement, leveraging technologies and data to drive results.Chapters:
00:00 Introduction and Background
05:32 The Evolving Role of the CMO
08:18 The Changing Landscape of Marketing
12:11 The Future of Marketing
15:38 Launching New Products
24:04 The Importance of Product Distribution
25:01 Activation Model and Execution
27:10 Validation and Research
30:43 Unlocking Opportunities with Retail Media
38:20 The Future of...
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Hello listeners and welcome to another episode of eCom Pulse. Today our host Eitan Koter chat with David Popovich, a seasoned e-commerce entrepreneur who has carved out an exclusive space in the world of e-commerce and marketing. David shares his journey, transitioning from a corporate marketing career at ClubMed to becoming a successful e-commerce entrepreneur.
One of David's standout successes is his niche brand, Wolfstuff, which capitalized on the deep passion of people have for wolves. By identifying this underserved market and carefully curating products that resonated with wolf enthusiasts, David was able to build a thriving business. David also shares the creation of his self-defense brand, My Bodyguard, which addresses a significant pain point for women, providing them with tools to feel more secure.
David explains the importance of thorough audience research, how to effectively validate product ideas before fully committing, and the critical shift from dropshipping to building authentic, customer-centered brands. David highlights the need to focus on niches with real pain points, and how doing so can lead to sustainable, successful businesses.
Whether you are looking to enter or grow within the e-commerce space, this episode contains practical advice and actionable strategies from someone who has experienced the journey and knows what it takes to succeed.
David’s story is a testament to the power of perseverance, research, and a keen eye for untapped opportunities.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: David Popovich, Founder of Trust The Brokers. Helping online business owners to maximize their multiples on Exits.
LinkedIn: https://www.linkedin.com/in/david-popovich/
My Bodyguard – https://www.mbg.co.il/
Watch the full Youtube video here:
https://youtu.be/yjWGwcTRgw0
Takeaways:
Finding a niche and building a brand with a loyal audience is crucial in e-commerce.Market research, including manual methods like social listening and investigating communities, is essential for understanding customer needs.Validating ideas and understanding customer preferences before launching a product can lead to success.Identifying a passionate community and being the first to market with a unique product can give a competitive advantage. Timing is crucial when launching an e-commerce store, especially during peak shopping seasons like Black Friday and Christmas.Understanding your audience and their preferences is key to creating successful products and designs.Market research and customer-centricity are essential in building a sustainable online business.Light Funnels is a platform that combines the features of Shopify and ClickFunnels, optimizing sales funnels and increasing average order value.Scaling and exiting an e-commerce business require factors such as organic traffic, return customer rate, and having an exit strategy.Chapters:
00:00 Introduction and Background
02:01 The...
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In this episode of eCom Pulse, our host Eitan Koter talk with Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit. Scott brings years of experience from both the tech and marketing sides of the industry, offering a deep understanding of how brands can thrive in today’s challenging environment.
We explore how companies can effectively balance innovation with operational efficiency, particularly in an era of rising costs and shifting consumer expectations.
Scott emphasizes the importance of having a clear brand purpose, supported by data-driven strategies and a strong marketing foundation. He also sheds light on the evolving roles of marketing and technology leaders, the challenges of managing modern marketing tools, and why a strong content strategy is essential for success.
Scott’s insights into leveraging data to refine customer experiences, his perspective on the future of paid media, and practical advice for navigating the complexities of today’s retail landscape make this episode a must-listen for e-commerce professionals.
Whether you're looking to optimize your tech stack or better understand consumer behavior, Scott’s experience offers actionable takeaways to help drive your business forward.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit.
LinkedIn: https://www.linkedin.com/in/scottlux/
Newton Baby – http://www.esprit.com/
Watch the full Youtube video here:
https://youtu.be/d4HwqCaDzj8
Takeaways:
Focus on data architecture and structure to enable effective decision-making.Stay curious and actively seek knowledge and insights from peers and industry events.Rethink marketing strategies and explore alternatives to traditional paid media.Prioritize customer experience and integrate retention efforts with acquisition goals.Emphasize transparency and strong leadership to foster a positive work culture.Chapters:
03:10 Specialization in the Fashion Industry
05:05 Balancing Technology and Marketing Roles
08:34 The Importance of Storytelling and Content Creation
10:37 Understanding Consumer Sentiment and Improving Brand Perception
13:35 Processing Data and Making Informed Decisions
15:19 Managing Rising Costs and Evaluating Technology Providers
18:31 Balancing Operational Excellence and Innovation
20:16 Streamlining Marketing Tools and Processes
30:46 Marketing Channels and the Challenges of Paid Media
37:19 Management Skills and the Future of Work
41:19 Scott Lux's Fun Fact and Closing Remarks
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In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.
Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also hosts The Omnichannel Marketer podcast and is an active angel investor.
In this episode, Kait shares her journey from private equity investing at PIMCO to co-founding Brij with her partner Zack Morrison at Harvard Business School. She discusses the challenges and opportunities she identified in the retail landscape, particularly the lack of data and personalization in omnichannel shopping.
Kait explains how Brij bridges the gap between offline and online shopping experiences, using innovative tools like QR codes for better customer engagement and data collection.
Kait also offers valuable advice for brands starting their retail journey, emphasizing the importance of omnichannel strategies, leveraging LinkedIn for building retail relationships, and the role of data in enhancing customer experiences.
Tune in to learn from Kait's experience and gain practical advice for navigating the evolving retail and e-commerce landscape.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Kait Stephens, CEO and co-founder of Brij.
LinkedIn: https://www.linkedin.com/in/kait-margraf-stephens/
Newton Baby – https://www.brij.it/
Watch the full Youtube video here:
https://youtu.be/8jRGcDTSXzc
Takeaways:
Omnichannel marketing is crucial for brands to meet customers wherever they want to shop.Collecting data and building direct relationships with customers is essential for brand success.The decision to go D2C or retail depends on the product category and consumer behavior.Being a founder requires grit and the ability to overcome imposter syndrome.Women founders can balance motherhood and entrepreneurship with the right mindset and support.LinkedIn is a powerful platform for building a founder brand and generating leads.Chapters:
00:00 Introduction and Background
03:41 The Power of Omnichannel Marketing
06:22 Unique Approach to Data Collection and Customer Relationships
09:20 D2C vs Retail: Choosing the Right Path
15:08 Overcoming Imposter Syndrome as a Founder
31:52 Building a Founder Brand on LinkedIn
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https://youtu.be/EWlvYgOnNM8
In this episode of eCom Pulse, our host Eitan Koter welcomes Rusty Speidel, a digital marketing expert with a very unique background. Rusty works as Global Director, E-Commerce at Caspari, a company renowned for its high-end paper products that enhance home events and celebrations.
He shares his journey from being a musician to becoming a leader in digital marketing and e-commerce, highlighting how his creative background aids in structuring and designing user-friendly digital experiences.
Rusty discusses Caspari's significant shift from a traditional wholesale model to expanding into online retail, emphasizing the challenges and strategies involved in this transition. He explains the importance of being customer-centric, focusing on the needs and preferences of their audience to create engaging and effective marketing campaigns.
Rusty also discusses how to utilize email marketing effectively, which has proven to be successful by showcasing their beautifully designed products and providing practical content.
Additionally, Rusty introduces the use of AI-driven tools that help Caspari gain better data insights and optimize their user experience.
This episode offers practical strategies for enhancing your digital presence and improving customer engagement. Tune in to learn from Rusty's extensive experience in digital marketing and his innovative approaches at Caspari.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Rusty Speidel, Global Director, E-Commerce at Caspari.
LinkedIn: https://www.linkedin.com/in/rustyspeidel/
Newton Baby – http://www.casparionline.com/
Takeaways:
Rusty's music background has influenced his career in digital marketing, emphasizing the importance of patterns, structure, and emotional intelligence in user experience design.The transition of Caspari from offline to online presents challenges in system-based and mindset-based aspects, requiring a shift towards customer-centric strategies.Email marketing plays a significant role in customer retention and engagement, with a focus on targeting existing customers and providing value-driven content.Tools like Klaviyo and Retention are utilized for data analysis, customer segmentation, and enhancing the user interface to align with customer preferences.Rusty's career path was shaped by the opportunities to work with talented individuals and entrepreneurs, emphasizing the importance of customer satisfaction and work-life balance.Chapters:
00:00 Introduction and Background
02:03 The Influence of Music on Digital Marketing
05:04 Challenges of Transitioning Caspari to Online
14:02 The Impact of Email Marketing on Customer Retention
28:03 Shaping a Career in Digital Marketing
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https://youtu.be/5UVqvk4aY2k
Welcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce.
Newton Baby, known for its innovative and breathable crib mattresses, has been revolutionizing baby sleep products for nearly a decade.
In this episode, Aaron discusses the importance of a quantitative approach in marketing, the challenges and strategies of educating consumers about unique products, and the evolving nature of e-commerce. He also covers the company's emphasis on influencer marketing and how they balance creativity with data-driven decisions.
Aaron provides insights into the company's innovative product lines, their use of various marketing channels, and the importance of organic content and community building.
Tune in to learn about the meticulous processes behind Newton Baby's marketing success and gain practical knowledge on managing a bootstrap brand effectively in today's competitive landscape.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Zagha, the Chief Marketing Officer at Newton Baby
LinkedIn: https://www.linkedin.com/in/aaronzagha/
Newton Baby – https://www.newtonbaby.com/
Takeaways:
Data analytics is crucial in measuring the success of marketing campaigns and making data-driven decisions.Influencer marketing can be an effective channel for driving conversions, but it requires careful selection and measurement of influencers.Organic content and email marketing play important roles in engaging and nurturing customers.Building a marketing team requires a balance between in-house expertise and outsourcing to agencies.The marketing landscape is evolving, with a focus on efficiency and profitability.Chapters:
00:00 Introduction and Background
01:21 The Role of Data Analytics in Marketing
07:28 Harnessing the Potential of Organic Content and Email Marketing
11:47 Building a Marketing Team: In-House vs. Outsourcing
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https://youtu.be/1w4-v6l0CPU
Hello listeners and welcome to another episode of eCom Pulse! In today's episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx.
Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to both consumer behavior and self-improvement.
During this episode, Dr. Margalit shares fascinating research into the intersection of cognitive psychology and behavioral design, discussing how our brains shape decisions, the impact of emotional triggers on purchasing behavior, and the significance of understanding consumer motivations.
we also discuss the importance of storytelling in marketing and how businesses can establish trust and connect with their audience on an emotional level.
Additionally, Dr. Margalit provides examples from her extensive research, highlighting the differences in consumer behavior and decision-making in both physical and digital environments.
Tune in to learn about the practical applications of behavioral design, the role of emotional intelligence in consumer interactions, and how brands can create compelling narratives to engage their customers effectively.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Liraz Margalit, Designing Behavior by Tapping into People's Minds, Founder @Topicx
LinkedIn: https://www.linkedin.com/in/drlirazmargalit/
Topicx - https://www.topicx.io/
Takeaways:
Behavioral design can shape people's behavior by understanding their cognitive biases and motivations.Empathy and storytelling are crucial in marketing to establish a connection with consumers.Establishing trust with consumers is essential for successful marketing.Impulse purchases are driven by emotions and the value attached to a product.Understanding human behavior is key to creating effective marketing strategies.Chapters:
00:00 Introduction and Background
03:08 Shaping Behavior and Designing the Mind
12:19 Behavioral Design and Decision Making
26:16 Motivations and Emotional Connections in Marketing
39:05 The Power of Storytelling and Building Trust
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https://youtu.be/jlyVGa4F0-c
We’re excited to host Ryan Schram, President and COO of IZEA, a pioneering force in the influencer marketing and creator economy landscape. With over a decade of experience at IZEA, Ryan has been instrumental in leading the company to its current status as a global leader in the field.
In this episode, Ryan shares with us IZEA’s fascinating journey from the early days of the industry to becoming a key player in the creator economy. He shares how IZEA has helped shape influencer marketing, defining critical terms like influencers, ambassadors, UGC (user-generated content), and CGC (creator-generated content), and explaining their roles and differences.
Ryan also discusses the importance of integrated marketing and how brands can successfully implement it to achieve their goals. He offers insights into the challenges and opportunities within the creator economy, emphasizing the growing importance of community-driven marketing and advocate marketing. Ryan highlights how brands can build and leverage communities for better engagement and retention.
Additionally, Ryan shares practical advice for brands on staying agile in a rapidly changing market, the role of technology and AI in enhancing marketing strategies, and the importance of measuring and understanding attribution. He stresses the need for brands to look beyond traditional marketing silos and adopt a holistic approach to achieve sustainable success.
Tune in to this episode to gain a comprehensive understanding of the current state and future trends of the creator economy from one of its leading experts, Ryan Schram.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Ryan Schram, President and COO of IZEA
LinkedIn: https://www.linkedin.com/in/ryanschram/
IZEA - https://www.izea.com/
Takeaways:
Influencer marketing is a subset of the broader creator economy, which focuses on authentic storytelling and utilizing a wide variety of voices and platforms.IZEA offers professional services, award-winning software, and tools for creators and brands to navigate the creator economy.Integrated marketing is crucial in the modern advertising landscape, and the role of CMOs is changing to embrace a more holistic approach.Attribution in the creator economy is both possible and convoluted, with various factors and sectors influencing how it is measured.Communities and advocate marketing are essential for building relationships with customers and fostering engagement.The creator economy is becoming more complex and requires specialization and expertise from both creators and brands.Implementing integrated marketing requires a focus on outcomes, an agile mindset, and the right people and expertise.Chapters:
00:00 Introduction and Background
02:36 IZEA's Services for Navigating the Creator Economy
04:49 The Importance of Service Initiatives in the Tech Industry
06:59 The Changing Role of CMOs in Integrated Marketing
09:23 Challenges and Possibilities of Attribution in the Creator...
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https://youtu.be/QrX7AdhN6Fs
Hello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space.
Carol is renowned for her expertise in accelerating thought leadership and business development through her unique five-point methodology, impactful workshops, and insightful masterclasses.
In this episode, Carol shares her career journey from her early days traveling across Texas and Oklahoma, working with specialty stores, to becoming a sought-after advisor for major retailers and brands.
She discusses the importance of thought leadership, the shift from traditional retail to platform-based business models, and the crucial role of diversification in the retail industry.
Carol also highlights the significance of integrating technology with human touch in retail, the evolving landscape of retail media, and the critical balance between focusing on core strengths and diversifying to stay competitive.
Don't miss this episode on how to position your business for success in today's rapidly changing retail environment.
Enjoy the show!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Carol Spieckerman, President of Spieckerman Retail
LinkedIn: https://www.linkedin.com/in/carolspieckerman/
Spieckerman Retail - https://spieckermanretail.com/
Takeaways:
In-person events are important for building relationships and creating a sense of human connection in the retail industry.Retailers need to rethink, reframe, and retell their positioning to align with what matters in the industry.Diversification is crucial for retailers to stay competitive and navigate challenges.Technology plays a key role in driving innovation and enabling retailers to adapt quickly.Balancing focus on core capabilities and exploring new opportunities is essential for long-term success.Chapters:
00:00 The Importance of In-Person Events and Human Connection02:51 Accelerating Thought Leadership and Business Development08:24 Rethinking, Reframing, and Retelling: Positioning in Retail25:40 Embracing Technology for Innovation and Adaptation
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https://youtu.be/Xm-1n3tA1o0
Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing.
Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly.
Mike shares his wealth of knowledge on influencer marketing strategies, emphasizing the importance of both qualitative and quantitative analysis when selecting influencers.
He discusses how brands can leverage influencers effectively, whether through brand sponsorships or product seeding strategies. Mike also provides practical tips on reaching out to influencers, creating compelling content, and measuring the success of campaigns.
Additionally, Mike sheds light on common myths about influencer marketing, the importance of understanding platform culture, and the potential of live shopping events.
This episode is packed with actionable advice for brands looking to navigate the complex world of influencer marketing. Don’t miss out on Mike’s unique perspectives and practical strategies to elevate your brand’s presence and conversion rates.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Mike Newton, Influencer Marketing Specialist
LinkedIn: https://www.linkedin.com/in/mikenewt/
Takeaways:
Influencer marketing can be a great launch strategy for brands with a strong community component around their product or brand.The selection of influencers should consider content performance, audience demographics, and engagement, rather than just follower counts.Seeding and gifting strategies are effective for engaging with influencers, and the conversion rate depends on the fit between the brand and the influencer.Approaching celebrities for influencer marketing requires a high level of sophistication and planning, and it's important to consider influencers who are influential in the community.Understanding the community and the audience is crucial for successful influencer marketing campaigns. Influencer marketing is diverse and can cater to various niches and interests on the internet.Measuring the success of influencer marketing campaigns requires a broad approach, considering direct attribution, brand lift, and cost efficiencies.Chapters:
00:00 Understanding the Community and the Audience
22:28 Exploring the Vastness of Influencer Marketing
23:13 Crafting Content for Conversion
28:01 Measuring Success in Influencer Marketing
34:15 Selecting Platforms for Influencer Marketing
38:05 In-House Influencer Marketing Training and Consultation
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