Afleveringen
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In this episode Yas and Lucy talk all about work-life balance and the big debate...does it even exist for entrepreneurs?
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Hang on, I want to join Ecomm Girls Club?
If that is the case, we kindly request you slide into the DMâs @ecommgirlsclub on Instagram where you can find out more about joining the worldâs best community for girls in ecommerce.
Where, may I ask, is this mystical Ecomm Girls Club located?
We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.
What is a Spotlight Session and how can I join one?
We run monthly online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you donât need to be an ecomm girl or even a girl at all, in fact, thereâs a guy called Dave who has a 100% attendance record.
Wait, where are you guys?
Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.
We want to collaborate with you, what is the best way to get in touch?
That sounds FUN, and we would love to hear about it! Email us at [email protected]
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Lockdown ignited the inner entrepreneurial spirit for Ellie Carlile.
Starting, quite literally, in her garden shed Ellie has built a brand with a cult following that has been a celebrity favourite multiple times over. We got down to the details of how far you can REALLY go when you have limited resources, the pressure to provide yourself with an income and a solution to a problem you are battling with yourself.
Ellieâs journey has been incredible, and her passion for her work is nothing short of inspiring. Tune in to hear how she does it.
00:50:35 - Ellie's best piece of advice.
00:52:05 - Who are Ellie's favourite e-commerce businesses at the moment?
Who were you chatting to this time?
The wonderful Ellie Carlile. You can find her on IG
@elliencarlile
Who else were you chatting about?
Mainly Ellieâs incredible beauty brand https://byellie.co.uk/
What brand does Ellie love?
https://plouise.co.uk/ and https://oddmuse.co.uk/ are her DTC picks of the moment.
What was Ellieâs big piece of advice?
Find what you are good at and focus on that because if you try to be the jack of all trades you will be the master of none!
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/
Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/
âŠaaaand they are both obsessed with ecommerce.
Hang on, I want to join Ecomm Girls Club?
If that is the case, we kindly request you slide into the DMâs @ecommgirlsclub on Instagram where you can find out more about joining the worldâs best community for girls in ecommerce.
Where, may I ask, is this mystical Ecomm Girls Club located?
We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.
What is a Spotlight Session and how can I join one?
We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you donât need to be an ecomm girl or even a girl at all, in fact, thereâs a guy called Dave who has a 100% attendance record.
Wait, where are you guys?
Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.
We want to collaborate with you, what is the best way to get in touch?
That sounds FUN, and we would love to hear about it! Email us at hello@ecommgirlsclub.
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Zijn er afleveringen die ontbreken?
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In this episode Yas and Lucy talk all about the common struggles of running your own business. From feeling lonely to having crazy work schedules it covers everything that a lot of people don't say publicly but things that most business owners struggle with!
Timestamps:1:40 - Feeling like a failure.
5:33 - The pressure to of being in your 20's and feeling behind.
7:25 - High's and low's of entrepreneurship.
8:57 - The frustration of the beginning stages of building a business.
12:13 - Balancing multiple businesses.
13:00 - Feeling lonely.
17:33 - Yasmine's tips for productivity and feeling her best.
22:20 - If you are having a bad time just remember that everything passes!
24:32 - WhatsApp and Slack Detoxes
28:11 - Planning your day around your most productive hours.
32:00 - Tracking progress.
36:00 - Caring less what others have to say
Who were you chatting to this time?
Each other, because we do that all the time anyway, so we thought weâd hit record.
Who else were you chatting about?
Yasmineâs latest obsession = Motion app - usemotion.com
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/
Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/
âŠaaaand they are both obsessed with ecommerce.
Hang on, I want to join Ecomm Girls Club?
If that is the case, we kindly request you slide into the DMâs @ecommgirlsclub on Instagram where you can find out more about joining the worldâs best community for girls in ecommerce.
Where, may I ask, is this mystical Ecomm Girls Club located?
We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.
What is a Spotlight Session and how can I join one?
We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you donât need to be an EComm girl or even a girl at all, in fact, thereâs a guy called Dave who has a 100% attendance record.
Wait, where are you guys?
Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.
We want to collaborate with you, what is the best way to get in touch?
That sounds FUN, and we would love to hear about it! Email us at [email protected]
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Chances are if youâre into fitness, youâve heard of Courtney Black.
Throughout the pandemic Courtney became a household name with her daily workouts, and that was just the beginning of her incredibly entrepreneurial journey. A few years later, with a hugely success app to her name, we sat down with Courtney to talk about Sofina, her DTC activewear brand and her true passion project.
Courtneyâs refreshingly honest take on everything from stock disasters to the skincare brand that didnât make it and the true meaning of the Sofina brand name made for one of our favourite eps yet!
Timestamps:
00:02:06 - Courtney's Love For Activewear & How Sofina Started
00:05:22 - Sofina's First Drop and The Lessons Learned From That
00:7:10 - The Hardest Thing About Starting A Brand & Getting The Products To Market
00:08:53 - Stock Disasters & Almost Going Out Of Business
00:13:50 - Courtney's Skincare Brand That Unfortunately Didn't Make It
00:14:50 - Courtney's Approach To Promoting Her Sofina Products on Her Socials
00:19:35 - What Does The Sofina Team Look Like
00:23:30 - Panic Hiring & The Benefit of Having a Small Team
00:28:00 - What Is The End Goal With Sofina
00:30:46 - How Does Courtney Split Her Time Between Her Businesses?
00:35:15 - Courtney's Work Ethic
39:50 - Where Did The Name Sofina Come From?
00:42:39 - Best & Worst Thing About Starting Sofina
45:00 - Courtney's Favourite DTC Brands
Who were you chatting to this time?
Courtneyâs IG: www.instagram.com/courtneydblack/â
Who else were you chatting about?
Courtneyâs beautiful activewear brand www.sofinaactive.com
A brand that needs no intro: www.lululemon.co.uk
Brands that Courtney loves:
https://oddmuse.co.uk/ and â https://refybeauty.com/
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/
Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/
âŠaaaand they are both obsessed with ecommerce.
Wait, who was your guest?
We had the amazing Courtney Black!
IG: www.instagram.com/courtneydblack/
Website: https://www.sofinaactive.com/
Hang on, I want to join Ecomm Girls Club?
If that is the case, we kindly request you slide into the DMâs @ecommgirlsclub on Instagram where you can find out more about joining the worldâs best community for girls in ecommerce.
Where, may I ask, is this mystical Ecomm Girls Club located?
We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.
What is a Spotlight Session and how can I join one?
We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you donât need to be an ecomm girl or even a girl at all, in fact, thereâs a guy called Dave who has a 100% attendance record.
Wait, where are you guys?
Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.
We want to collaborate with you, what is the best way to get in touch?
That sounds FUN, and we would love to hear about it! Email us at [email protected]
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Content. Chances are if you work in DTC, brand building or ecommerce you donât go a SINGLE day without it coming up.
This week we are bringing in the pros, Liv Gascoine and Daisy Rose, Co-Founders of The Content Cloud Network to get down into the details of content strategy, user generated content (UGC), what type of content is working right now for brands and perhaps most crucially of all âŠwhat is it REALLY like to run a business with your best friend!
The girls have worked with some of the industry heavyweight brands and are even currently working on a project for one of the biggest brands in the WORLD. So if you want to know where to start with your own brandâs content plan or even become a content creator yourself, this is the ep for you.
Timestamps:
00:01:38: Daisy and Liv's background and how they met!
00:04:42: How The Content Cloud Network was born.00:07:00: What it's like building a business with your bestie.
00:09:30: Setting Professional Boundaries.
00:11:28: Debunking the myth that working for yourself means total freedom.
00:14:14: The importance of having clear roles and responsibilities in the business.
00:17:07: Daisy & Liv's advice for anyone wanting to be a content creator / anyone wanting to get into UGC content creation.
00:20:28: How The Content Cloud Network match their UGC creators with brands.
00:23:15: How many UGC creators should a brand test with?
00:25:56: What type of UGC content is performing the best at the moment?
00:31:00: Getting to work with their dream clients!
00:33:30: The importance of being present on socials / building a personal brand.
00:36:45: Tips for staying consistent on social media.
00:38:00: Best piece of advice they have ever received.
00:42:00: What DTC brands are killing it right now?
Who else were you chatting about?
DTC brands that Liv and Daisy love: https://mytopicals.com/ www.rhodeskin.com https://eu.gymshark.com/ https://www.gap.com/
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/
Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/
âŠaaaand they are both obsessed with ecommerce.
Wait, who was your guest?
Well we had TWO for you this week - Liv Gascoine and Daisy Rose from The Content Cloud Network
IG: @thecontentcloudnetwork
Website: www.contentcloud.uk
Hang on, I want to join Ecomm Girls Club?
If that is the case, we kindly request you slide into the DMâs @ecommgirlsclub on Instagram where you can find out more about joining the worldâs best community for girls in ecommerce.
Where, may I ask, is this mystical Ecomm Girls Club located?
We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.
What is a Spotlight Session and how can I join one?
We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you donât need to be an ecomm girl or even a girl at all, in fact, thereâs a guy called Dave who has a 100% attendance record.
Wait, where are you guys?
Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.
We want to collaborate with you, what is the best way to get in touch?
That sounds FUN, and we would love to hear about it! Email us at [email protected]
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What does it take to manage the creative of a DTC brand on an epic rise? Join Yas and Lucy as they chat to another Lucy: Lucy Murray, Creative Lead at Free Soul, as she reveals the intricacies of brand building, community engagement, and social media strategy. Lucy's account of what it really takes to build a loyal online community and customer base is refreshingly honest and inspiring in equal parts.
Learn how Free Soul's got to their milestone of 100k followers on Instagram, what happens behind-the-scenes, and how to balance the fun and hard work of brand development. She also delves into team management, the significance of communication and the values of hard work and kindness in achieving professional success.
Timestamps
00:01:00: Community Building and Brand Development
00:06:48: The Importance of Building Community & The Growth of Free Soul's Community
00:14:48: Measuring the Success of Brand Activations
00:18:00: Milestones and Instagram Growth
00:22:33: Challenges of Social Media Management, Business Decision-making and Team Management
00:28:00: Implementing Creative Processes
00:31:30: Feedback and Communication
00:36:23: Career Advice and Work Ethic
00:37:45: Favourite DTC Brands
Who else were you chatting about?
Lucyâs favourite DTC brand at the moment, that isnât her own - https://estrid.com/
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/
Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/
âŠaaaand they are both obsessed with ecommerce.
Wait, who was your guest?
Lucy Murray, Creative Lead at Free Soul
Lucyâs IG: @lucymurrray
Free Soul: https://freesoul.komi.io/
Hang on, I want to join EComm Girls Club?
If that is the case, we kindly request you slide into the DMâs @ecommgirlsclub on Instagram where you can find out more about joining the worldâs best community for girls in ecommerce.
Where, may I ask, is this mystical EComm Girls Club located?
We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.
What is a Spotlight Session and how can I join one?
We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you donât need to be an ecomm girl or even a girl at all, in fact, thereâs a guy called Dave who has a 100% attendance record.
Wait, where are you guys?
Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.
We want to collaborate with you, what is the best way to get in touch?
That sounds FUN, and we would love to hear about it! Email us at [email protected]
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How do you survive the ups and downs of the ecomm brand building rollercoaster? Is entrepreneurship something youâre born with? What do you do when it all goes wrong? How do you turn a bedroom brand into a full ecommerce juggernaut? What does the pressure of VC backing feel like?
We had SO many questions for one of UKâs most transparent ecomm entrepreneurs, who started making money online before he had even left school and is known for honestly documenting his own journey building Spacegoods.
Hear what Matt has to say about everything from raising to recruiting in our first guest interview episode on Ecomm Girls Club.
Timestamps
00:00:34: Matt 's background in e-commerce and the unusual origins of Space Goods.
00:05:59: The challenges he faced with a previous business and the decision to start Space Goods.
00:12:02: The importance of category selection and the cost of bringing products to market.
00:15:47: The balance between remote work, in-house teams, and agency partnerships.
00:21:22: The necessity of understanding paid media for scaling a d2c brand.
00:27:54: The decision to get an office space, its impact on the team, and the lifestyle shift for Matt.
00:38:27: The importance of networking, personal branding, and being visible in the industry.
00:39:30: The balance between being authentic and oversharing.
00:45:06: The difficulties and realities of entrepreneurship.
Who else were you chatting about?
Mattâs favourite DTC brand at the moment, that isnât his own - https://eatsurreal.co.uk/
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/
Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/
âŠaaaand they are both obsessed with ecommerce.
Wait, who was your guest?
Matt Kelly, Founder of Spacegoods and serial ecommerce entrepreneur
Mattâs IG: @matthucius
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âWe started a club because we had no (female) friends (in ecommerce)!âJoin the Ecomm Girls Club Co-Founders, Lucy Greenleaf and Yasmine Cheikh, as they navigate the challenges of building their businesses, disclose horror stories from their entrepreneurial journeys and bring in the ecommerce experts to share their wisdom on what it takes to find success in the wonderful world of online business.Each week, the girls will spill the tea on everything from running an agency with your ex to having full scale ecomm-girl-meltdowns with an honest account of what life is life working within a wild, wild industry worth $5.2 trillion. There will also be guest appearances from the incredible women that make up Ecomm Girls Club: the future Forbes cover stars that are crushing it building brands and leading the way in DTC marketing.So join the girls as they laugh, cry and try not to break their podcast tech set up whilst hopefully helping you on your own journey.âWho even are you guys?âA question we sometimes ask ourselves xJust joking, find us on Instagram @lucycg and @yasminecheikh.âHang on, I want to join Ecomm Girls Club?âIf that is the case, we kindly request you slide into the DMâs @ecommgirlsclub on Instagram where you can find out more about joining the worldâs best community for girls in ecommerce.âWhere, may I ask, is this mystical Ecomm Girls Club located?âWe are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.âWhat is a Spotlight Session and how can I join one?âWe run monthly online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you donât need to be an ecomm girl or even a girl at all, in fact, thereâs a guy called Dave who has a 100% attendance record. âWait, where are you guys?âHong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.âWe want to collaborate with you, what is the best way to get in touch?âThat sounds FUN, and we would love to hear about it! Email us at [email protected]
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Join the Ecomm Girls Club Co-Founders, Lucy Greenleaf and Yasmine Cheikh, as they navigate the challenges of building their businesses, disclose horror stories from their entrepreneurial journeys and bring in the ecommerce experts to share their wisdom on what it takes to find success in the wonderful world of online business.
Each week, the girls will spill the tea on everything from running an agency with your ex to having full scale ecomm-girl-meltdowns with an honest account of what life is life working within a wild, wild industry worth $5.2 trillion.
There will also be guest appearances from the incredible women that make up Ecomm Girls Club: the future Forbes cover stars that are crushing it building brands and leading the way in DTC marketing.
So join the girls as they laugh, cry and try not to break their podcast tech set up whilst hopefully helping you on your own journey.
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Hang on, I want to join Ecomm Girls Club?
If that is the case, we kindly request you slide into the DMâs @ecommgirlsclub on Instagram where you can find out more about joining the worldâs best community for girls in ecommerce.
Where, may I ask, is this mystical Ecomm Girls Club located?
We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.
What is a Spotlight Session and how can I join one?
We run monthly online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you donât need to be an ecomm girl or even a girl at all, in fact, thereâs a guy called Dave who has a 100% attendance record.
Wait, where are you guys?
Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.
We want to collaborate with you, what is the best way to get in touch?
That sounds FUN, and we would love to hear about it! Email us at [email protected]
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âWe started a club because we had no (female) friends (in ecommerce)!â
Join the Ecomm Girls Club Co-Founders, Lucy Greenleaf and Yasmine Cheikh, as they navigate the challenges of building their businesses, disclose horror stories from their entrepreneurial journeys and bring in the ecommerce experts to share their wisdom on what it takes to find success in the wonderful world of online business.
Each week, the girls will spill the tea on everything from running an agency with your ex to having full scale ecomm-girl-meltdowns with an honest account of what life is life working within a wild, wild industry worth $5.2 trillion.
There will also be guest appearances from the incredible women that make up Ecomm Girls Club: the future Forbes cover stars that are crushing it building brands and leading the way in DTC marketing.
So join the girls as they laugh, cry and try not to break their podcast tech set up whilst hopefully helping you on your own journey.
