Afleveringen
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Ever wondered how even minor hiccups on your website can cost you big bucks?
Learn from the best, Ryan Martin (Host and Founder of Remarkable Digital) interviews Sasha Murrie, founder of Journeyflow.
Sasha shares her wealth of experience spanning 15 years in eCommerce with iconic brands like The Body Shop and TXO by Tiffany Hall, she walks us through her journey from health software to eCommerce, emphasising the pivotal role of smooth customer experiences and how she has dedicated her career to solving these challenges.
Shifting gears, we explore how the pandemic has magnified the expectations of modern consumers.
With insights into the minds of Gen Zs and millennials, Sasha illustrates the rising importance of ethical values and sustainability in eCommerce.
Understand why brands must adapt or risk losing their competitive edge and how small improvements in the customer journey can translate into significant revenue gains.
Finally, get ready for actionable strategies to transform your eCommerce success.
From optimising conversion rates and reducing cart abandonment to enhancing the returns process, Sasha shares invaluable tips and real-world examples.
Learn how leading brands like Culture Kings and LSKD set themselves apart with stellar customer journeys.
Tune in and discover how to keep your eCommerce game strong, ensuring satisfied customers and a thriving business.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Ever wondered how streetwear evolved from niche to mainstream?
Join us as Ryan Martin, podcast host and founder of Remarkable Digital interviews Nick Gray, founder of I Got You Consulting, Nick shares his experiences in building robust brand strategies and retail partnerships, making this episode a goldmine for anyone interested in the intricacies of the fashion and retail world.
We delve into the nuances of cognitive and emotional branding in retail, breaking down how brands can become automatic choices for consumers.
Nick explains the significance of focusing on a single emotional branding category—be it entertainment, experience, expertise, or design—to create a strong and clear brand identity.
With examples like the US toy store Camp and Dyson, he illustrates how smaller brands can leverage emotional branding to carve out a niche.
The importance of personalisation in e-commerce is also a key highlight, featuring strategies from brands like Glossier on how to humanise online shopping through personalised content and sustainable practices.
Our conversation wraps up with the crucial topic of internal clarity and focus for business improvement.
Nick emphasises the power of small, incremental changes and a deep understanding of core values, drawing parallels with luxury brands that connect emotionally with diverse consumer personas.
We also explore how e-commerce businesses can achieve a competitive edge by prioritising exceptional customer service and authentic content.
Tune in for a deeply enriching episode that offers a wealth of practical advice and thought-provoking ideas to navigate the competitive market in 2024.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Zijn er afleveringen die ontbreken?
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Ryan Martin, host of eCommerce Australia and Founder of Remarkable Digital, an eCommerce SEO agency based in Melbourne, interviews Nathan Perdriau, Co-Founder of Blue Sense Digital, a paid performance agency based in Melbourne.
Listen in as we talk to Nathan Perdriau, co-founder of Blue Sense Digital, about the critical importance of technical marketing skills and maintaining e-commerce hygiene.
Nathan shares his expertise on understanding customer behaviour and the resilience required to succeed in today's market, we take a deep dive into why AOV is rubbish, and the need for brands and eCommerce experts to go much deeper into AOV, with the example being first time purchase AOV being far different than returning AOV.
This episode is packed with actionable strategies and insights that are essential for achieving success in the e-commerce landscape.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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BONUS CODE: eCommerce Podcast Listeners get 20% off for a limited time, jump to conni.com.au and use code: ecomaus
Join us as Ryan Martin, Host and founder of Remarkable Digital, speaks with Norm Douglas, COO of Conni, a product that requires a unique marketing mix, as it can be a product people don't want others to know they use.
Beyond his entrepreneurial achievements, Norm is also a senior football umpire in the Geelong Football League and an avid guitarist — a passion he picked up during the COVID-19 pandemic.
We explore his multifaceted life and gain insight into the unique marketing strategies that have driven his business to nearly 5,000 reviews.
Norm shares his transformation from a communications and IT all-rounder to a digital marketing expert who orchestrated Connie's impressive growth.
Discover the innovative approaches he employed, from leveraging Facebook and Google Ads to addressing high customer acquisition costs with a focus on quality and brand loyalty.
Listen as Norm recounts the pivotal moment when customer demand led to a strategic expansion into disposable adult diapers, highlighting the company's agility and dedication to customer needs.
Effective customer engagement is at the heart of Connie's success.
Norm emphasises the power of real, personalised interactions and the importance of adapting products based on customer feedback.
This episode is packed with practical advice on inventory management, leveraging social media, and optimising shipping strategies.
Norm's personal anecdotes and professional insights provide a comprehensive guide for anyone looking to build a resilient, trusted e-commerce brand in a competitive market.
Don’t miss out on these valuable lessons and inspiring stories!Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Ever wondered how a simple idea can blossom into a million-dollar business?
That's exactly what Kelly Jamieson, founder of Edible Blooms, will unravel for us as she narrates her journey from the legal halls of Minter Ellison to cultivating a flourishing Australian brand.
Ryan Martin, founder of eCommerce SEO Agency Remarkable Digital interviews Kelly and talks on the calculated risks that paved the way for an audacious venture into e-commerce, yielding a sweet first-year revenue of $1 million.
She talks candidly about embracing failures as stepping stones and the reality of blending family into the business fabric, with her sister joining forces to solidify their nearly two-decade partnership.
Strap in as we traverse the terrain of e-commerce success through the vibrant lens of Edible Blooms.
Kelly shares her guerrilla marketing escapades, where a strawberry costume in Sydney became an iconic symbol of budget-savvy brand-building.
She draws back the curtain on the evolution of online marketing strategies and the essential role of credibility markers in establishing trust.
All the while, Kelly underscores the significance of not just knowing your audience, but immersing yourself in their world—fuelling a customer-centric approach that has kept her brand blooming, even as the landscape of e-commerce perpetually shifts.
She illuminates how Edible Blooms leveraged the surge in online shopping, pivoted with strategic omnichannel retailing, and blossomed further through partnerships with traditional retailers.
And as we peek into the future, we learn how Kelly's judicious embrace of AI is balanced by a commitment to the human touch that her customers cherish.
If you're intrigued by what gives Edible Blooms its competitive edge in the gifting market, our chat with Kelly will unwrap the importance of trust, quality, and reliability in crafting a brand that stands out amidst a crowded field.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Ryan Martin, host of eCommerce Australia and Founder of eCommerce SEO Agency Remarkable Digital hosts Sami Jarrous, the co founder of Mateship.
Sami unveils the story of Mateship, a revolutionary platform that addresses the growing concerns of group purchasing, environmental sustainability, and the cutthroat climb of advertising costs in the e-commerce sphere.
As we chat, discover how Mateship not only fosters community and shared savings but also how it's reshaping the strategies of customer acquisition by turning to a performance-based model, proving that the bond of mateship in commerce can indeed revolutionise the way we shop online.
Have you ever pondered over the ripple effect of your shopping habits on the environment or your wallet? Sami shares how Mateship's group ordering app for merchants is a win-win, offering insights on integrating with Shopify, facilitating communal order management, and driving customer loyalty through shared shipping thresholds.
Retailers, buckle up as you learn about the potential of this seamless integration to amplify your sales and customer satisfaction.
And for consumers, imagine the empowerment of collective action leading to tangible rewards, as you join forces with neighbours to unlock free shipping and cash back bonuses—because together, we achieve more.
Finally, let the concept of social proof and curated discovery sweep you off your feet with tales of viral products and the power of communal shopping experiences.
Witness how Mateship harnesses the energy of social trends to elevate the e-commerce experience, turning every purchase into an opportunity for connection and shared delight.
Get ready to be part of a narrative where the discovery of new stores and the joy of gifting are effortlessly interwoven into your online shopping escapade.
So, come aboard and let's navigate the dynamic waters of e-commerce with the camaraderie of Mateship guiding us through 2024 and beyond.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Embark on a riveting journey with Ryan Martin, Founder of eCommerce SEO Agency Remarkable Digital as we sit down with Nick Lehrain, the innovative mind behind Oliver Grace, to uncover the transformative arc from his early BBC digital design days to the birth of his own agency Oliver Grace.
Through tales of freelance ventures with giants like Nike and Lexus, to the heartfelt pro bono work for Brain Cancer Center Australia, Nick's narrative is as rich and colourful as the designs he crafts.
His candid reflections on personal milestones, like settling in Australia and venturing into fatherhood, bring a delightful human touch to the visionary's life story.
Ready to elevate your online shopping game? Discover the seismic shift from desktop to mobile-first design, and witness how some of the slickest e-commerce platforms are redefining the digital marketplace.
From the immersive world of Blunt Umbrellas to Axel Arigato's minimalist chic, and even the intriguing gamification tactics of Temu, we dissect the design elements that are shaping how we click, browse, and buy. It's not just about looking good; it's about creating an unforgettable user experience that keeps customers coming back for more.
In our final musings, we tackle the ever-evolving landscape of website design and pricing, taking you behind the scenes of what sparks a business to revamp their digital storefront.
Whether it's a sleeker aesthetic or a stronger performance, understanding why change is necessary can be as transformative for your business as the change itself.
Join us as we celebrate Nick Lehrain's contributions to the digital world, and let the shared knowledge from this episode inspire your next big online venture.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Solo episode from Ryan Martin, Host of eCommerce Australia and Founder of eCommerce SEO Agency 'Remarkable Digital'.
Unlock the mysteries of Google's core update and its implications for your eCommerce venture with our latest podcast episode.
I dissect the March 5th rollout of Google's core and spam updates, discussing how these changes could shape the search generative experience and your website's visibility. The conversation revolves around the significance of E-E-A-T—Experience, Expertise, Authority, and Trust—in crafting content that resonates with both your audience and search engine algorithms.
Prepare to elevate your content strategy as I share actionable tips on producing distinctive material that Google loves, particularly highlighting the growing importance of video in SEO.
I tackle the challenge posed by AI-generated content, providing insights on maintaining authenticity and authority in a landscape where originality is key. Through real-world examples, you'll learn how to demonstrate your brand's expertise and trustworthiness effectively.
Whether you're a digital marketing veteran or a newcomer to the eCommerce world, our in-depth analysis offers valuable tactics to help your business thrive amidst the ever-changing SEO dynamics.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Ryan Martin (Host and Founder of eCommerce SEO Agency Remarkable Digital) unlock the secrets to eCommerce success with branding expert Jess Fitzsimons, founder of Sky Jumpr, who takes us behind the scenes of constructing a robust brand narrative that can propel your business to new heights.
Our enlightening exchange sheds light on the dynamic interplay between strong brand strategy and increased business growth, weaving through Jess's storied career from Aqualung Group to her current venture, Skyjumpr.
Discover how a well-articulated brand identity doesn't just capture attention; it lays the foundation for a loyal customer base, streamlined SEO, and drives down those pesky advertising costs.
Embark on a strategic odyssey as we dissect the elements crucial for cultivating an emotional bond between your brand and its audience.
Jess guides us through the intricacies of audience engagement and the art of brand resonance, illustrating how a focused approach can cut through the noise and deeply connect with your target market.
Our conversation takes a practical turn, offering tangible insights from brand strategy workshops and real-world examples from household names that have mastered the art of clarity and purpose in their branding endeavours.
As we wrap up our session, Jess imparts her wisdom on how smaller businesses can outpace the giants by sharpening their niche marketing swords, reinforcing that agility and alignment of values are not just buzzwords but the bedrock of modern eCommerce success.
We look ahead at the potential collaborations and the promising horizon for those ready to take the leap with Skyjumpr's expertise.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Ryan Martin (host and founder of Remarkable Digital, an eCommerce SEO and PPC agency, interviews Co Founder of Profit Peak, Carla Penn-Kahn.
Carla, with her wealth of experience and entrepreneurial lineage, brings to the table a fascinating narrative of seizing the digital age by its horns, starting with her e-farmers market venture.
Carla's LinkedIn content is a goldmine of expertise, and if you're not part of her audience yet, let's just say your feed is missing out on some serious e-commerce acumen.
This episode peels back the layers of e-commerce success, examining the vital role of unit economics, pricing sustainability, and the intricate dance with shipping costs that can spell triumph or disaster for online businesses down under.
Through Carla's lens, we dissect the delicate balance between meeting customer expectations and maintaining profitability, unraveling how the average order value is not just a number but a compass that directs your business model towards sustainable viability.
Listen closely as she imparts wisdom on navigating the choppy waters of product pricing and shipping logistics with the grace of an industry titan.
As we wrap up, Carla unveils Profit Peak.
This analytical powerhouse is changing the game for businesses aiming to stay profitable and allure potential acquirers with its real-time insights.
It's a tool that brings two years of historical data, customer behavior, inventory health, and profit and loss statements into sharp focus, arming entrepreneurs with the clarity needed to scale and succeed.
Join us for an in-depth exploration of how Carla's groundbreaking strategies and Profit Peak are charting new territories for e-commerce ventures, ensuring their profitability and readiness for growth or acquisition.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Ever wondered how a home baker's passion for creating lactation cookies blossomed into a booming e-commerce business?
Join Ryan Martin, founder of Remarkable Digital (eCommerce SEO agency) as he interviews Rebecca Tischler, the founder and CEO of Milky Goodness, shares her extraordinary ascent from whipping up treats in her kitchen to empowering breastfeeding mothers nationwide.
Our heartfelt conversation with Rebecca is a blend of candid anecdotes and strategic insights, illustrating how an unyielding entrepreneurial spirit can turn a personal mission into a widespread success.
As we sit down with Rebecca, her stories transport us through the milestones and stumbling blocks of building Milky Goodness.
She openly discusses the initial lack of business acumen, her reliance on her husband Jeff's support, and the pivotal shift to online sales that catapulted her brand into over 150 stores. But it's not just about scaling up—it's about the community of mothers nurtured along the way and the genuine connections forged through every batch of cookies.
Rebecca's dedication shines as she highlights the growth strategies and consumer-centric approaches that have shaped Milky Goodness into a brand synonymous with trust and quality.
Wrapping up our illuminating exchange, Rebecca emphasizes the transformative power of customer feedback, harnessed through social media and surveys, in steering her brand towards the future.
She emphasises the role of customer reviews in shaping product offerings and company direction, a testament to the importance of two-way communication in business evolution.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Prepare to unlock the secrets of thriving in the ever-evolving e-commerce landscape with Andrew Wells, marketing maestro at Retail Global, as he takes us behind the scenes of the bustling RetailFest event.
Feel the pulse of the industry as we explore the convergence of influential brands and top-notch speakers like Simon Beard and Kai Sakakibara, who are set to ignite the stage with their expertise.
This episode promises a wealth of insights, from the power of community in the digital marketplace to the journey from RetailFest attendee to Marketing Manager of one of the most anticipated e-commerce gatherings in Australia this year!
Get ready to navigate the Gold Coast's premier retail event through the eyes of someone who's seen it all.
Andrew sheds light on how to maximise every encounter, from tailor-made educational sessions to invaluable networking opportunities that could spell the next big leap for your business.
We talk agency partnerships, career opportunities for the up-and-coming, and the indelible impact of personal growth spurred by events like RetailFest. By the end of our chat, you'll be marking your calendar, eager to join the community-driven celebration of online growth and innovation at RetailFest, where the future of e-commerce is not just discussed—it's shaped.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Ryan Martin, host of eCommerce Australia and founder of Remarkable Digital Embark on a journey through the dynamic world of e-commerce analytics with the wizardry of James King, the seasoned pro from Data Made Simple.
On the Ecommerce Australia Podcast, we capture the essence of data-driven transformation with James, who narrates his personal evolution from a shelf-stocker in the UK to an analytics powerhouse down under.
We navigate the challenges of combining creativity with hard data, dwelling on the essential skill of data literacy within teams—a skill paramount for e-commerce victory.
This episode is a treasure trove for marketers and business owners alike, as we dissect the complexities of e-commerce performance metrics.
The debate of Shopify analytics versus Google Analytics 4 is unraveled, with James guiding us on leveraging these tools to the fullest. We tackle the impending cookie-less future head-on, boasting strategies involving UTM parameters and post-purchase surveys that promise to keep brands ahead of the curve.
Supermetrics, Funnel, and the sheer brilliance of stitched data come to light, paving the way for strategies that resonate in a perplexing digital landscape.
The conversation culminates with the revelation of server-side tracking—our beacon in the twilight of third-party cookies.
James highlights the inevitable rise of first-party data and the burgeoning potential of SMS marketing as keys to unlock customer engagement. We unpack the methods to nurture brand loyalty through post-purchase experiences, emphasizing the early capture of first-party data and the mastery of email flows and educational content. Tune in to arm your e-commerce endeavors with the insights of a true data aficionado, ensuring your strategy doesn't just follow trends but sets them.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Ryan Martin, Host and Founder of Remarkable Digital speak with the Conversion Rate King himself Ilan Hurtwitz, who runs a conversion rate optimisation business called Clever Conversions.
Unlock the secrets to e-commerce success with Ilan Hurwitz of Clever Conversions, a maven in the art of turning browsers into buyers.
Our enlightening chat with Ilan traverses his evolution from conventional marketing to the innovative frontier of conversion rate optimisation, emphasising how critical data and targeted research are in amplifying profits without the need for additional traffic.
You're in for an education on tailoring your online venture to the modern consumer—expect to learn about adapting your business model for diverse client needs, from small businesses to dynamic startups, and the significance of creating a robust foundation for your digital marketplace.
Embark on a deep dive into e-commerce profitability tactics with pointers on integrating seamless post-purchase cross-sells that don't just inflate your average order value but also heighten customer satisfaction.
This conversation is a treasure trove of consumer-centric approaches, exploring the magic of impactful copywriting and the importance of listening to your customers' post-purchase sentiments.
As we navigate the choppy waters of 2024's e-commerce challenges, including rising costs and fluctuating consumer habits, our focus pivots to the resilient triad of SEO, email marketing, and conversion finesse that can help safeguard your business against the unpredictability of paid advertising.
Strap in for a peek into the future of e-commerce, where AI and personalization are the new sheriffs in town.
We dissect how AI tools, like tailor-made GPTs, are reshaping the customer experience, crafting content that resonates deeply and enhances engagement.
The conversation doesn't stop at technology; it also covers the seismic shifts in social selling, particularly TikTok's burgeoning influence, and how augmented reality is set to revolutionise customer interaction.
Ilan imparts a goldmine of actionable advice for small businesses looking to skyrocket their Shopify conversion rates and underscores the timeless power of word-of-mouth marketing.
Grab this opportunity to get ahead of the game with expert insights and the offer of a free audit, only a play button away.
For the Chat GPT prompts, check out Ilan's LinkedIn post where he outlines them all.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Unlock the future of e-commerce with Daniella Cohen, the head of ecommerce at WellCo, in a candid conversation with eCommerce Australia Founder Ryan Martin that will leave you both informed and inspired.
Daniella, who's gearing up for a major move to Sydney, recounts her journey through the industry's evolution, from handling Providoors exponential growth during the pandemic to kick-starting her own project, Supper Supply.
The episode is sprinkled with her insights on navigating customer behaviour shifts post-COVID, and the personal anecdotes she shares are as enlightening as they are engaging, providing listeners with a unique perspective on the ever-changing e-commerce landscape.
This episode is a treasure trove for anyone keen on understanding the interplay between internal teams and external agencies in e-commerce.
Daniella divulges the inner workings of WellCo's lean team dynamics complemented by global partners, while also shedding light on the brand's strategic differentiation and the significance of genuine customer reviews in building credibility.
As she details the balance of technical and strategic expertise necessary for success, listeners will gain valuable knowledge on fortifying a brand's integrity and fostering connections with their consumer base.
Finally, brace yourselves for a deep dive into the nitty-gritty of SMS marketing effectiveness and the art of influencer collaborations.
Daniella underscores the meticulous curation of content and the critical metrics that matter, such as Customer Acquisition Cost and Lifetime Value.
Moreover, we prognosticate on the anticipated impacts of AI on creative processes and the ever-evolving role of paid media agencies.
To top it off, we celebrate WellCo's inclusive ethos, debunk gender stereotypes in health products, and tease a tantalising new evening elixir product set to take 2024 by storm.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Join us on a captivating journey from Sydney to Melbourne, with digital marketing guru, Nick Morgan.
In this enthralling conversation, we travel down memory lane, tracing Nick’s path from the corporate world to the dynamic field of digital marketing.
We explore the early days of his career, his transformational role in digital marketing and e-commerce, and his unique philosophy of work-life integration.
As he opens up about his pioneering experiences in digital marketing, he also highlights how he navigated the changing landscape and how the arrival of the iPhone ignited new opportunities in the digital realm.
Venture with us into the transformative world of Vudoo, Nick Morgan's exceptional interactive video company.
Hear first-hand how Nick transformed what he calls a 'race to the bottom' product into an immersive, authentic experience that led to a significant brand uplift.
Offering pearls of wisdom from his extensive experience, Nick explains the power of interactivity in crafting compelling narratives that keep users spellbound.
In the concluding part of our discussion, we delve into the intriguing future of social platform shopping.
We examine the growth of Vudoo, the potential shifts in the industry over the next few years, and how major tech companies are steering us towards integrated shop and checkout features on social platforms.
As we unpack the implications for consumer behaviour, we also highlight the limitations of traditional e-commerce websites, offering you valuable insights into the evolving e-commerce landscape.
Wrap up this gripping conversation learning about the immense benefits of Vudoo for e-commerce, substantiated by compelling data, and how this technology can be harnessed by brands of all sizes.Check out Remarkable Digital here.
Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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What happens when you mix wine trading in China, a million-dollar reality TV win, and a burning ambition for property development?
You get the founder of three thriving e-commerce businesses - Shader Australia, Tumble Bear, and Phantom Hardware!
Our first in-studio guest shares his entrepreneurial journey from a single product to a massive social media-driven business empire.
He sheds light on the power of social media and compelling content in skyrocketing his ventures.
Delving into the world of innovation and invention, our guest explains the genesis of Shader Australia and Tumble Bear.
With a step-by-step recount of his journey, he drives home the value of validating ideas and investing time and energy wisely.
Can you imagine crafting a business from scratch, right from research to development, testing, and ultimately its launch? He did it, not once, but thrice!
He also cautions potential entrepreneurs about the pitfalls of creating something that already exists.
Unleash the potential of social media. Learn how platforms like LinkedIn and Facebook can be leveraged to reach potential customers and distributors worldwide.
Our guest elaborates on the importance of clever content when running paid ads and how deliberate errors can generate engagement.
He also shares his insights into the product development process, describing the challenges and the steps involved, right from conceptualization to placing your first order.
This episode concludes with a peek into the future of e-commerce. Discover the role of AI, the opportunity to sell Australian brands to China, and the exciting potential of live streaming in e-commerce.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Have you ever wondered why some e-commerce businesses skyrocket while others plateau?
The answer lies in the metrics they prioritise and how they execute their strategies, especially during high-stake periods like Black Friday.
Ryan Martin sat down with Nathan Perdriau, co-founder of BlueSense Digital, who has plenty of insights to share after years of navigating the choppy waters of digital marketing and e-commerce.
Our conversation starts with an insightful look at the importance of focusing on Marketing Efficiency Ratio (MER) and Customer Acquisition Cost (CAC), as opposed to in-platform Return On Ad Spend (ROAS).
Nathan’s expertise in managing privacy settings and complex customer journeys shines through as he reveals his strategies for staying focused amidst the challenges of running an agency.
He shares his unique perspective on attribution and understanding customer journeys that can help you stand out from your competitors.
But the knowledge doesn't stop there. Nathan also shares his rigorous approach to Black Friday and creative advertising.
If you're in the dark about when to launch your campaign or how long you should extend your Black Friday period, Nathan's insights are a must-listen.
See Nathan's video on his advised BFCM campaign launch video here
He also dives into user-generated content, revealing why it's the ace up the sleeve for many successful brands, and how to avoid common mistakes when onboarding new clients.
Finally, we delve into the key e-commerce advertising strategies and emerging industry trends that will keep you ahead of the curve.
Nathan sheds light on the importance of unit economics in scaling a brand, the untapped potential of YouTube Shorts, and the need to stay updated on the latest trends.
Don't miss this chance to learn from one of the industry's best!Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Are you prepared to supercharge your ecommerce business with insights from Andy Rooke, the founder of Grey Matters Advisory?
Strap in as we navigate the fascinating terrain of business strategy, discussing everything from the power of hiring for attitude over skill, to the importance of timing in business growth. Andy's wealth of experience with companies around the globe offers a unique, real-world perspective, complementing our deep-dive into effective business scaling.
We take a detour to reflect on the human side of business.
From the loneliness often experienced by business owners to the under-discussed importance of creating safe spaces, we touch on aspects often left unexplored.
Andy offers tips on how to sidestep common pitfalls and emphasises the necessity of a clear purpose and vision.
He further draws upon his experiences to illustrate how to articulate your market positioning and success strategy.
Towards the end, our conversation circles back to the symbiotic relationship between business strategy and personal growth.
We shed light on developing a clear pricing plan and the significance of keeping a pulse on market fluctuations. Andy echoes the courage needed to face the numbers, test the market before taking the plunge, and the power of resilience.
This episode is more than just a guide; it's a master-class for those looking to better understand the challenges of scaling and the impact of human elements on business.Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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Are you geared up for the holiday sales season yet?
If not, worry not. We've got you covered! In our latest conversation, we invited Adriana, the brainchild behind Flowmingo, an email and SMS marketing agency.
Her invaluable insights on crafting engaging subject lines, pre-planning campaigns, setting up automation flows, and the power of audience segmentation will ensure your readiness to smash the upcoming holiday sales season.
Looking to optimize your forms for maximum email engagement?
Adriana strongly suggests a minimalistic approach to form fields.
Think first name, email address, and mobile number - that's it. She also highlights the importance of collecting more data points through progressive profiling.
Plus, she sheds light on how to create effective email flows for those all-important dates - Black Friday, Cyber Monday, and Christmas.
And we're not stopping there. We get Adriana to spill her secrets on standing out in email marketing and making the most of SMS strategies.
She shares her wisdom on creating compelling offers and subject lines, utilising SMS for marketing campaigns, and maximising open rates and engagement.
Add to that, get handy tips on tailoring offers and campaigns to different audience groups and the power of AB testing.
Whether you’re a rookie or a seasoned pro, this episode is a goldmine of information to boost your email and SMS marketing strategies in the run-up to the holiday season.
Tune in and prepare to be enlightened!Download our Ultimate eCommerce Checklist to improve your eCommerce results.
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