Afleveringen
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How is it June already?! If youâve been head-down in the day-to-day, this is your reminder to pause and check in on your big-picture goals â because what you do now will make or break your Q4 results.
In this quickie episode, Iâm giving you the mindset nudge and tough-love questions you need to refocus for the second half of the year (plus a little story about shiny object syndrome you might just relate to).
Inside the Episode:
Why NOW is the time to do a gut check on your business3 simple questions to refocus your strategy for Q3 and Q4
How one Lounge member shifted her priorities after a classic shiny object moment
Proof that doing less is almost ALWAYS the right answer_______
Full Episode Show Noteshttp://ecommercebadassery.com/331
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https://ecommercebadassery.com/email-marketing/
Courses & Membership
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Another Shopify Editions release just dropped, and while the new features look flashy, not all of them are worth your time. In this episode, weâre breaking down the updates that will actually move the needle for your store and which ones you can ignore without guilt.
What We Cover:
What Shopifyâs new Theme Blocks architecture really means (and if you need to upgrade)
The power (and potential time-suck) of AI block generation inside the theme customizer
Why the new campaign tracking tool might be the most useful update of all
A behind-the-scenes look at multi-class discounts and the apps youâll need to make them work
What to watch out for if youâre thinking about using Shopify Collective for dropshipping
How POS and Sidekick updates could impact in-person selling and customer service
Key Takeaway: Just because Shopify adds it, doesnât mean you need to use it. Focus on the features that solve real problems in your businessâand ignore the rest. Get strategic, not distracted.
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Full Episode Show Noteshttp://ecommercebadassery.com/330
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https://ecommercebadassery.com/email-marketing/
Courses & Membership
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Website: http://ecommercebadassery.com
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Membership: http://ecommercebadassery.com/membership
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Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Zijn er afleveringen die ontbreken?
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Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year.
While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season.
But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your email list so you can continue to market them throughout the rest of the year.
What does that take? An intentional email list-building strategy.
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Links MentionedContent Badassery: https://ecommercebadassery.com/content-badassery
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Get the Full Show Noteshttp://ecommercebadassery.com/329
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Website: http://ecommercebadassery.com
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Rate, Review, & Subscribe
Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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ChatGPT Is Getting Into Shopping. Hereâs How to Make Sure Your Products Show Up
Search is shifting⊠again. This time, itâs not Google leading the charge â itâs ChatGPT. In this episode, weâre diving into the new shopping feature inside ChatGPT and what it means for eCommerce businesses like yours.
Inside This Episode, Youâll Discover:
What ChatGPTâs new shopping feature means for eCommerce discovery
How to optimize your product pages so they show upHow gift guides (yours + othersâ) can fuel AI and search visibility
SEO strategies you can implement right now to future-proof your product visibility
Key Takeaway: The way people discover products online is changing fast, and the brands that get found are the ones who optimize early. If youâve been putting off SEO, this is your sign to get back on it, because itâs not dead...itâs just evolving.
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Full Episode Show Noteshttp://ecommercebadassery.com/328
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https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
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Website: http://ecommercebadassery.com
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Membership: http://ecommercebadassery.com/membership
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Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff?
In this weekâs eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those âguru-approvedâ strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses makeâlike over-segmentation, over-designing, and over-testingâand why simple, consistent strategies usually win.
Inside This Episode, Youâll Discover:
Why hyper-segmentation kills data and wastes time on small listsHow to balance beautiful email design with deliverability (hint: text emails still work!)Smart testing strategies that actually give you answersEasy, high-impact lifecycle campaigns to re-engage your listHow to tune out the noise and trust your own dataKey Takeaway: Stop bouncing between gurus and strategiesâfocus on the core fundamentals that work for your business. When you stop overcomplicating things, you free up time, reduce overwhelm, and get better results.
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Full Episode Show Noteshttp://ecommercebadassery.com/327
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https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
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Website: http://ecommercebadassery.com
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Membership: http://ecommercebadassery.com/membership
_______
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Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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The Missing Element in Your eCommerce Strategy: How to Create Discovery Moments That Drive Sales
Feeling like something's missing from your online store experience? You're not alone. New research shows 76% of online shoppers feel eCommerce has lost its spark, and a staggering 79% describe the experience as lonely.
In this tactical episode, I'm breaking down exactly how to rekindle the joy of discovery in your online store â transforming the shopping experience from functional to memorable. Based on findings from the "Spark of Discovery" study, I'll show you how to create those magical moments that turn browsers into loyal customers.
From gamification strategies and personalization techniques to video implementation and surprise-and-delight tactics, you'll learn proven ways to bring emotional connection back to your online shopping experience.
Tune in to learn:
Why your customers feel disconnected when shopping online (and what to do about it)How to recreate the in-store discovery experience in your digital storeSpecific tools and techniques to reduce overwhelm while increasing discoverySimple ways to create "happy accidents" that keep customers coming backHow to leverage customer data ethically for personalized experiences that feel magical, not creepyDon't miss the full show notes with links to all the tools, courses, and episodes mentioned, plus access to the complete Criteo report that inspired this conversation.
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Full Episode Show Noteshttp://ecommercebadassery.com/326
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https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
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Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Struggling to stand out in a noisy eCommerce world? This episode holds the key.
With customer acquisition costs climbing and third-party data becoming less reliable, the eCommerce brands that thrive in 2025 will be the ones that truly know their customers. In this replay-worthy episode, Iâm breaking down exactly how to collect and use zero and first-party data to create hyper-personalized shopping experiences that increase conversions and drive repeat purchases.
From the right tech tools to the best quiz platforms, plus real examples of how to use customer insights to level up your email flows, campaigns, and websiteâthis episode is your roadmap to making every interaction count.
Tune in to learn:
The difference between zero and first-party data (and why it matters)
What data to collect based on your product type
How to leverage email, quizzes, and segmentation for personalization that actually works
My favorite tools (and the ones to avoid) for collecting and using customer data
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Full Episode Show Noteshttp://ecommercebadassery.com/325
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Learn With MeWork with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Overthinking every move in your biz? Youâre not alone.
Iâm diving into the real reason youâre not making progressâand spoiler alert, itâs not because you need another course or a better strategy.
Weâre talking about what happens when you stop trusting yourself, why imperfect action is often the best kind, and how to start rebuilding that decision-making muscle you had when you first started your business.
Itâs a quick pep talk to help you get out of overthinking mode and back into momentum. Youâve got thisânow itâs time to act like it.
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Full Episode Show Noteshttp://ecommercebadassery.com/324
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https://ecommercebadassery.com/email-marketing/
Courses & Membership
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https://ecommercebadassery.com/programs
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Membership: http://ecommercebadassery.com/membership
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Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Tariffs Are ChangingâHereâs What eCommerce Business Owners Need to Know
Big changes are coming to U.S. trade policy, and yep... they could totally shake up your product-based business. Whether youâre importing goods from China, selling to U.S. customers from overseas, or just trying to keep your margins intactâthese new tariffs might hit closer to home than you think.
In this episode of the eCommerce Badassery Podcast, Iâm breaking down the latest updates on Trumpâs tariff changes, how they could impact your business, and what you can actually do about it.
Iâll walk you through whatâs changing with the De Minimis exemption, what this means for small shippers, and why nowâs the time to roll up your sleeves and get closer to your numbers, your products, and your customers.
Weâre talking negotiation tactics, alternative sourcing strategies, and creative ways to cut costs without sacrificing quality. Iâm even sharing how I survived and thrived during the 2009 recessionâbecause weâve done hard before, and we can do it again.
Whether you manufacture overseas, ship internationally, or just want to stay one step ahead of the chaos... this is a must-listen.
What Youâll Learn:
What the latest U.S. tariff changes mean for product-based businesses
How the De Minimis exemption is changingâand why it matters
Real strategies to protect your margins (even if your costs go up)
How to negotiate smarter with suppliers and get creative with sourcing
Why expanding to international markets outside the U.S. might be your smartest move yet
And why now is the time to stay focused, not freak out
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Full Episode Show Noteshttp://ecommercebadassery.com/323
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https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
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Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Before you tweak your website, or write another Instagram caption⊠fix this.
Thereâs one area of your marketing that impacts every touchpoint your customer has with your brandâand most eCommerce businesses are completely underutilizing it.
Itâs not flashy. Itâs not complicated. But once you optimize it, everything else gets easierâand your marketing actually starts converting the way itâs supposed to.
In this episode, Iâm pulling back the curtain on the most overlooked, high-impact piece of your marketing puzzleâand how to start thinking differently about how you use it.
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Full Episode Show Noteshttp://ecommercebadassery.com/322
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https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
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Membership: http://ecommercebadassery.com/membership
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Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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I know your to-do list is already a mile long⊠but the simple tweaks Iâm sharing in this episode are the kind of things that are worth bumping everything else to the bottom of the list.
Weâre talking small, strategic changes you can make this week to turn more browsers into buyersâwithout a full website overhaul, complicated tech, or overwhelm.
If you want to turn more of those browsers into buyers, these 4 simple tweaks are exactly where your focus should be right now
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Full Episode Show Noteshttp://ecommercebadassery.com/321
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Courses & Membership
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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Simple Messaging Tweaks That Drive eCommerce Conversions
Is your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year.
Discover how to:
Shift which pain points you address without changing your productsLeverage the exact language your customers use (and the jewelry example that proves why it works)Find the perfect balance between evergreen content and timely, seasonal relevanceWhether you're experiencing growth or looking to optimize your current marketing, these practical messaging adjustments can createan immediate impact on your conversion rates. Learn how to stay connected with your audience and maintain strong engagement regardless of seasonal shifts, trends, or economic changes.
Check Out the AI Brand Brief
https://ecommercebadassery.com/brandbrief/
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Full Episode Show Noteshttp://ecommercebadassery.com/320
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Courses & Membership
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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Youâre doing all the thingsâposting on social, tweaking your website, maybe even running ads. But despite all that effort, sales arenât where you want them to be.
The problem? Itâs not just about getting more traffic.
Most eCommerce businesses are leaking sales in places they donât even realize. The difference between brands that struggle and those that scale? They fix the hidden gaps in their marketing before they become a problem.
In this episode, weâre diving into:âïž The biggest mistake small business owners make when it comes to growthâïž How big brands turn casual shoppers into loyal customers (and how you can, too)âïž Whatâs keeping your business stuck (and how to break the cycle)
If youâre tired of wondering why customers arenât buyingâor why they buy once and never come backâthis episode is for you.
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Full Episode Show Noteshttp://ecommercebadassery.com/319
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Courses & Membership
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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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What if the one thing holding your business back wasnât strategyâbut the fact that you havenât asked for what you need?
This week, Iâm sharing the incredible story of a small business owner who found herself on the verge of losing everythingâuntil she took a risk and asked for help. What happened next? A viral moment, a flood of unexpected support, and a hard business truth that every entrepreneur needs to hear.
Because hereâs the thing: you donât have to do this alone.
In this episode, weâre diving into:
The power of vulnerability in business (and why honesty is your secret weapon)Why your customers and community want to support youâbut only if you let themThe truth about small wins (and why you donât need a big break to succeed)How asking for helpâwhether from customers, peers, or mentorsâcan transform your businessWhether youâre feeling stuck, overwhelmed, or just need a reminder that you have a whole community rooting for you, this episode is for you.
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Full Episode Show Noteshttp://ecommercebadassery.com/318
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Courses & Membership
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Membership: http://ecommercebadassery.com/membership
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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Ever feel like no matter how much you hustle, your to-do list just keeps growing? Youâre constantly working, but somehow, youâre still stuckâspinning your wheels without making real progress.
The problem isnât that youâre not working hard enough. Itâs that you might be working against your own productivity style.
In this episode, weâre diving into:
Why multitasking and constant task-switching are killing your efficiency (without you realizing it)The power of understanding how you work bestâso you can stop forcing productivity hacks that donât fitA free quiz that can help you uncover whatâs actually holding you backHow to structure your workflow in a way that finally helps you move forwardIf youâre tired of feeling overwhelmed and want to start working smarter, not harder, this episode is for you!
Take the Quiz: https://www.todoist.com/productivity-methods
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Full Episode Show Noteshttp://ecommercebadassery.com/317
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https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
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https://ecommercebadassery.com/programs
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Membership: http://ecommercebadassery.com/membership
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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Customers need multiple touchpoints before they'll take actionâso how do you speed up the process so they will purchase from you faster?
The key is omnichannel marketing campaigns. In this week's episode of the eCommerce Badassery podcast, I'm walking you through how to create campaigns that reach your customers from all angles like a pinball machine to get them from click to conversion in less time.
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Courses & Membership
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https://ecommercebadassery.com/programs
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Full Episode Show Noteshttp://ecommercebadassery.com/316
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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Thinking about running Meta ads in 2025? Wondering if they still work, if you can afford them, or if you even need them?
In this episode, Iâm breaking down what it really takes to run successful ads, why the new Meta ad strategy is simpler than ever, and how to know if nowâs the right time for you to jump in.
Plus, weâre gearing up for our Meta Ads Sprint inside The Lounge on February 17thâso if you want to finally get ads working for your business, you donât want to miss this one!
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Courses & Membership
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https://ecommercebadassery.com/programs
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Full Episode Show Noteshttp://ecommercebadassery.com/315
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Membership: http://ecommercebadassery.com/membership
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Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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With all the talk of trade wars, tariffs, and economic shifts, itâs no wonder product-based business owners are feeling uneasy about what 2025 has in store. But hereâs the dealâwhile we canât predict every twist and turn, we can focus on whatâs actually within our control.
In this episode, Iâm breaking down what you need to know, what to prepare for, and the key areas to focus on to keep your business profitable no matter what happens.
If youâre wondering how to future-proof your business without spiraling into panic mode, this episode is for you.
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https://ecommercebadassery.com/email-marketing/
Courses & Membership
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https://ecommercebadassery.com/programs
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Full Episode Show Noteshttp://ecommercebadassery.com/314
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Let's Connect
Website: http://ecommercebadassery.com
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Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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In this final episode of the four-week yearly planning series on the e-commerce badassery podcast, we're diving into my process for mapping out your goals and to-do list for the year ahead.
Our goal... do less to achieve more and avoid the overwhelm along the way!
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Full Episode Show Noteshttp://ecommercebadassery.com/313
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Feeling stuck when it comes to hitting your revenue goals? đ€ You're not alone, friend. In this episode of the eCommerce Badassery Podcast, weâre diving into leveraging your data to make smarter, more strategic business decisionsâwithout overcomplicating things.
By the end of this episode, youâll know how to:
Break down your yearly revenue goals into quarterly, monthly, and even weekly targets (without losing your sanity).Use your KPIs to identify the exact levers you need to pullâwhether itâs more traffic, a higher AOV, or better conversion rates.Avoid the overwhelm of trying to do all the things and instead focus on what actually moves the needle._______
Full Episode Show Noteshttp://ecommercebadassery.com/312
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? Iâd be forever grateful if youâd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but itâs also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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