Afleveringen
-
🎙️Interview with Scott Ohsman, Adam Janecka, and Matt Rosenfeld
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.This week, we have something a little different for you. A few weeks ago, while attending the Digital Shelf Summit in Atlanta, we had the chance to join Scott Oshman on the mic for an episode of the Always Off Brand podcast.
The conversation was simply too good, not to mention too much fun and packed with valuable insights, not to share here as well.
We covered a lot of ground, from the latest trends shaping ecommerce and retail media to the challenges and opportunities brands are navigating today.
So if you missed it the first time around, you're in for a great discussion. Let's dive in.
---
"We don't need to go out and be everything to everyone on day one, but we need to be very relevant to our core audience."
-Matt Rosenfeld
---
KEY TAKEAWAYS
In this episode, Julie, Scott, Matt, and Adam discuss:
Breaking into crowded categories and creating meaningful differentiation.
Why retail media and digital shelf strategy can no longer operate in silos.
Building marketplace momentum through trial, content, and conversion.
How brands are rethinking measurement beyond simple ROAS metrics.
The evolution of Amazon advertising, DSP, and audience targeting.
Preparing organizations for AI-driven search and discovery.
Lessons learned from scaling brands across retail and e-commerce channels.
Prime Day strategy, consumer trends, and what comes next for marketplace growth.
MENTIONED IN THIS EPISODE
Connect with Always Off Brand Host, Scott Ohsman
Learn more about the Always Off Brand Podcast
Connect with the Director of Ecommerce at Trilliant Food & Nutrition, Adam Janecka
Learn more about Trilliant Food & Nutrition
Connect with CRUSH Founder & CEO, Matt Rosenfeld
Connect with our host, Julie Spear
Connect with our host, Jordan Ripley
Learn more about Acadia
-
🎙️News Review with Armin Alispahic and Pat Petriello
DESCRIPTION
Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world.
We have a packed slate today. Joining us to break down all the madness are our resident experts: Pat Petriello on the media side, and Armin Alispahic covering operations and organic trends.
Let's get into it!
Quote:
"Amazon is essentially positioning its AI shopping agent as the best-in-class shopping assistant."
Pat Petriello
KEY TAKEAWAYS
In this episode, Julie, Jordan, Pat, and Armin discuss:
Amazon is evolving Rufus into "Alexa for Shopping," signaling a major shift toward AI-powered personalized commerce experiences that blend conversational search, product discovery, and customer preference data.
Amazon Now expands the company's push into ultra-fast local delivery, using smaller fulfillment hubs to compete directly with Walmart on groceries, household essentials, and high-frequency purchases.
Amazon's new dynamic TV creative allows Prime Video ads to personalize headlines, CTAs, and product messaging in real time based on individual shopper behavior and interests.
Amazon Supply Chain Services highlights the company's expansion beyond retail, turning its massive logistics and fulfillment infrastructure into a full-service operational platform for brands.
The new LinkedIn and Amazon DSP partnership brings professional audience targeting into streaming TV advertising, giving B2B marketers new ways to reach viewers by job title, industry, and seniority.
-
Zijn er afleveringen die ontbreken?
-
🎙️News Review with Armin Alispahic and Pat Petriello
DESCRIPTION
Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world.
We've got the full squad back together today. Armin Alispahic is here bringing his sharp eye to operations and organic industry trends. Pat Petriello is back to break down everything happening in media.
Let's get into it!
Quote:
"I believe we're only seeing the tip of the iceberg of what Rufus is going to be. What we think of as Rufus in April 2026 is nothing compared to what we will see Rufus as six months from now."
Pat Petriello
KEY TAKEAWAYS
In this episode, Julie, Jordan, Pat, and Armin discuss:
Amazon's AI assistant, Rufus, is now in general availability, meaning it is defaulted to "on" for all advertisers. Brands are now charged a CPC when customers click on Rufus-generated questions, though current spend and volume remain low.
The Shift to Autonomous Shopping: Rufus now supports historical price tracking, "auto-buy" triggers based on target prices, and scheduled actions. This could shift the customer journey from active searching to a "set and forget" model.
Amazon Increases Seller Pressure: New updates like the DD+7 payout delay, a fuel and logistics surcharge, and direct proceeds deductions for ad spend are significantly tightening seller cash flow and margins.
Amazon just doubled down on its Anthropic collaboration with an additional $5 billion investment. At the same time, OpenAI has quietly launched its own Ads Manager, which reportedly mirrors the look and feel of Google Ads.
Instacart's AI Creative Tools: To remove creative friction, Instacart is piloting AI tools that automatically resize, restyle, and enhance existing brand assets for seasonal moments and specific ad formats.
Walmart's Local Delivery Edge: Walmart is leveraging its physical footprint by staging 3P marketplace inventory in store backrooms for local delivery and pickup. This leverages the fact that 90% of Americans live within 10 miles of a Walmart location.
-
🎙️Interview With Carel van Rooyen and Michael Childers
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
We're officially in the calm before the storm, recording this in April with one eye firmly fixed on the summer ahead. This episode is your comprehensive playbook for Prime Day 2026.
We're breaking it down across three pillars: Media, Organic Content, and Operations. To help us do that, we've brought in two battle-hardened veterans who've seen it all - and also won.
On the media side, we have Carel van Rooyen, and covering account strategy, we have Michael Childers.
Tune in to find out more!
Quote:
Prime Day will be treated more as a full-funnel moment rather than just an event. And not every product should be a Prime Day hero anymore.
Carel van Rooyen
KEY TAKEAWAYS
In this episode, Julie, Jordan, Carel, and Michael discuss:
Timeline & key deadlines: Lock in deals, inventory, and budgets early. Success starts weeks in advance with strict adherence to submission and shipment cutoffs.
2026 strategy vs. last year: It's a refinement year - be more selective with products, protect margins, and plan promotions holistically across multiple Amazon events.
AI search & PDP readiness: Optimize PDPs for both humans and AI by delivering clear, confidence-building content that answers key shopper questions end-to-end.
Most important ads evolution: AMC is a game-changer - use it to build and activate high-intent audiences, especially non-buyers and cart abandoners.
Retail media strategy: Structure campaigns across lead-in, event, and lead-out phases, shifting from awareness to conversion to sustained performance.
Execution during the event: Real-time monitoring is critical. Stay on top of inventory, Buy Box ownership, budgets, and content issues hour by hour.
Post-event strategy: Extend momentum with retargeting, cross-selling, and aggressive review generation to lock in organic ranking gains.
Mindset shift in brands: Brands are thinking more strategically - focusing less on tactics in isolation and more on full-funnel, data-driven execution and experimentation.
-
🎙️Interview With Lauren Livak Gilbert of Digital Shelf Institute
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
Today, we're excited to welcome back a returning guest and friend of the pod: Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute and co-host of the Unpacking the Digital Shelf podcast.
Lauren joins us to share insights from a recent report DSI co-authored with Azoma, titled "How to Prepare Your PDP for the Agentic Commerce Era". The report digs into why SEO strategies alone aren't enough for the next generation of commerce, how retailers like Amazon, Walmart, and Target are approaching agentic commerce, and what you can do today to stay visible.
Tune in to find out more!
📚 RESOURCES
How to Prepare Your PDP for the Agentic Commerce Era
Quote:
We know that the behavior is changing. So get your content ready to be machine-readable, focus on your brand.com, and really hone in on making sure that your brand is super clear.
Lauren Livak Gilbert
KEY TAKEAWAYS
In this episode, Julie, Jordan, and Lauren discuss:
Definition of "Agentic Commerce" and its implications for autonomous shopping and discovery
Current consumer behaviors and the pragmatic pace of AI adoption in shopping
Importance of foundational ecommerce practices: being "brilliant at the basics" still applies in the AI era
Overview of Amazon's AI ecosystem (Cosmo & Rufus) and how they influence discovery and product recommendations
Tactics for AEO (Answer Engine Optimization), including Q&A content, natural language, and alt text for images
Distinctions in how Walmart and Target approach AI shopping compared to Amazon, including their partnerships with tech companies like OpenAI and Google
Actionable steps for optimizing PDPs on Walmart and Target, such as clear titles, correct taxonomy, and answering key consumer questions
The evolving role of organizational structure and content management in preparing for AI-driven commerce
Data management as a prerequisite for AI success, and why brands should focus on getting the basics right before diving into advanced AI strategies
Reassurance to brands not to panic and to adopt a test-and-learn approach as the agentic commerce landscape evolves
-
DESCRIPTION
Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world.
Joining us as always is Armin Alispahic, our go-to expert for operations and organic industry trends. We've also got Pat Petriello back in the mix. He'll be weighing in on all things media.
One month. A lot happened. Let's get into it.
Quote:
"With the ability to hit 88 to 90% of authenticated connected TV households, Amazon ads is truly full funnel. We can engage with net new customers watching a Netflix show all the way to engagement loyalty as subscribe & savers."
Pat Petriello
KEY TAKEAWAYS
In this episode, Julie, Jordan, Pat, and Armin discuss:
The AI Corner:
OpenAI is scaling back agentic checkout after finding users prefer researching products in chat rather than completing purchases there.
The $50B Amazon–OpenAI partnership is primarily about infrastructure (AWS/compute), signaling long-term monetization rather than immediate retail integration.
Criteo joining ChatGPT ads shows ads will appear inside product recommendation conversations, reaching users at high intent moments.
Walmart embedding "Sparky" into ChatGPT reflects a strategy to control product discovery directly within AI experiences.
New Dynamic Canvas Experience: Amazon's Dynamic Canvas transforms Seller Central into an AI-native workspace that not only visualizes data but actively analyzes it and suggests actions through an agent-like interface.
Amazon Ranked as The Leader of Omnichannel Ads Platforms: Amazon being ranked #1 reinforces that its ads platform now spans the full funnel, using rich first-party data to drive both awareness and conversion.
Netflix Taps Amazon's Shopping Data: Brands can now combine Netflix ad inventory with Amazon's audience data, enabling targeting based on real shopping behavior and excluding past purchasers for incrementality.
Amazon DSP Upgrades: New DSP reporting features like time-to-conversion and audience insights bring AMC-level data into the native console, improving optimization and budget allocation decisions.
Prime Day Key Dates: With earlier submission deadlines, new fee structures, and stricter pricing eligibility windows, brands must lock in pricing and inventory planning well ahead of the event.
-
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
Today's topic is one brands and advertisers aren't watching closely yet, but we think they should be. Amazon quietly added a "Prompts" report to Sponsored Products, and if this is as big as we think it is, it could change the advertising game on Amazon in a pretty meaningful way.
To help us unpack what's actually happening and what it means for brands, we're bringing in our Director of Retail Media, Ross Walker.
Tune in to find out more!
Quote:
The top-of-search placement has long been the most coveted. Now there is new inventory in that same premium space, and advertisers will be competing for it.
Ross Walker
KEY TAKEAWAYS
In this episode, Julie, Jordan, and Ross discuss:
Amazon is introducing ads into AI-driven prompts: Sponsored Products are now appearing within Rufus-generated, conversational search prompts, with a new report surfacing performance data like impressions, CTR, and sales.
This is a new placement, not a new ad type: Prompts act as an additional layer of inventory within search, similar to how top-of-search or PDP placements evolved—likely to expand across other ad formats over time.
Advertisers currently have limited control: Brands cannot choose which prompts they show up for or influence placement—Amazon is fully curating results based on relevance and AI-driven matching.
Measurement is available, but monetization isn't yet: Advertisers can track performance using familiar metrics (CTR, CVR, ROAS), but there is currently no spend or bidding mechanism tied to this inventory.
Prompts blend keyword search with conversational AI: Rather than replacing traditional search, Amazon is layering long-form, natural language queries into the existing keyword-driven ecosystem.
Adoption is still early, limiting scale: Most users aren't fully engaging with prompt-based search yet, but increased UI visibility and AI adoption will likely accelerate usage.
This could become a core part of Amazon's search strategy: As consumer behavior shifts toward AI-assisted discovery, prompt-based placements are likely to become a high-value, competitive area for ad spend.
-
🎙️News Review with Armin Alispahic and Pat Petriello
DESCRIPTION
Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world.
As always, we have Armin Alispahic with us to dig into operations and organic industry trends. We're also thrilled to welcome Pat Petriello back to the show. He'll be sharing his takes on all things media.
There is a lot to dig into today! We've been on a hiatus for the past couple of months, and that means that we have a lot of interesting news to break down.
Quote:
"There is some risk for those brands that run very lean or typically provide inventory at the last minute for the traditional July Prime Day."
Armin Alispahic
KEY TAKEAWAYS
In this episode, Julie, Jordan, Pat, and Armin discuss:
Prime Day Rumors & Strategic Impacts: Why Amazon may move Prime Day up to late June, the challenges this presents for inventory and planning, and the likely reactions from competitors like Walmart and Target.
Rufus & AI-Enabled Search: The growing influence of Amazon's Rufus (AI search assistant) on conversion rates, trust in Amazon's reported results, and the real-world impact, as confirmed by third-party data.
Sponsored Product Prompts & Media Integration with Rufus: How sponsored prompts are now appearing within Rufus, what this means for targeting high-intent shoppers, and actionable tips for brands to optimize their approach.
A+ Content Quality Analysis Tool (Beta): Amazon's new AI-powered assessment tool for A+ Content, its strengths, its sometimes blunt feedback, and ways brands can leverage its recommendations to enhance PDPs.
Amazon's Podcast Audience Network in DSP: The integration of podcast advertising inventory into Amazon DSP, the significance for media buying efficiency, and the untapped potential for brands in podcast advertising.
Storefront Sectional Performance Analytics: A major update allowing brands to measure KPIs at the individual section level within Storefronts, enabling far deeper optimization and A/B testing across traffic sources.
FBM On-Time Delivery Rate Policy Changes: Amazon is now penalizing only problem SKUs for late FBM shipments, not entire seller accounts, plus eligibility requirements for this "nicer" enforcement.
-
🎙️Interview with Kiri Masters of The Retail Media Breakfast Club
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
As we return from our holiday break, we're taking the opportunity to step back and reflect on where the ecommerce industry has been—and where it's headed next.
To guide that conversation, we tapped into the insights of a dozen former podcast guests, including industry analysts, technology providers, and brand leaders. We asked each of them two key questions: what had the biggest impact on the industry over the past year, and what they're most excited about in the year ahead.
To help us unpack these perspectives, we're thrilled to welcome back someone deeply embedded in retail forecasting and strategy: Kiri Masters, former host of The Ecommerce Braintrust and current host of the Retail Media Breakfast Club.
Quote:
"Retail media will likely see some consolidation as expectations come back down to earth. We may see retailers come together and collaborate more, offering stronger audience insights to media buyers while dialing back the exuberance around retail media growth."
Kiri Masters
KEY TAKEAWAYS
Key Survey Data
82% of respondents identified AI as a key theme shaping the industry
64% of respondents explicitly mentioned profitability, margin pressure, or growth discipline
55% of respondents discussed incrementality & measurement challenges
45% of respondents discussed channel diversification beyond Amazon
In this episode, Julie, Jordan, and Kiri discuss:
The Dominance of AI in E-Commerce: AI remains the headline story, with a huge spike in expert mentions. The team breaks down how AI is shaping advertisers' ability to personalize at scale, the shift from keyword to audience-based strategies, and why AI-powered personalization is becoming fundamental rather than a standout trend.
Shopper Experiences and Search Evolution: Innovations like virtual try-ons (Zara app example), the rise of agentic commerce, and the blurred lines between upper and lower funnel marketing as AI tools start to both recommend and transact for shoppers.
Amazon's Defensive Stance and Retail AI Partnerships: With new protocols like Google's Universal Commerce Protocol (UCP), retailers like Walmart and Wayfair are collaborating with AI platforms—while Amazon remains a walled garden, raising questions about its evolving competitive positioning.
Retail Media's Maturity and Profitability Pressures: How retailers' rapid build-up of media businesses has led to ambitious targets, scrutiny around true ad spend sources, and a likely shift toward more creative, collaborative brand partnerships. The market is moving away from "growth at all costs" toward more sustainable, margin-aware strategies.
Breaking Silos in Measurement and Data: As brands push for unified data across channels, third-party aggregators and traditional data players are filling the gaps that retailers haven't solved with standardized metrics.
Looking Ahead: The ongoing challenge for brands to keep up with fast-changing tech, automate where possible, but also stand out with original thinking as AI-generated content becomes ubiquitous. There's consensus that both AI innovation and industry corrections will shape retail into 2026.
-
Thank you for an incredible 2025! 🎉
We are grateful for such an engaged community of listeners. To celebrate, we're re-releasing 3 of our most popular episodes of the year. This week, we're bringing back "The Maturation of AMC for Sponsored Ads" with Ross Walker and Carlos Sastre.
We hope you enjoy it!
-
Thank you for an incredible 2025! 🎉
We are grateful for such an engaged community of listeners. To celebrate, we're re-releasing 3 of our most popular episodes of the year. This week, we're bringing back "Winning Search, Unlocking Reviews, and the ROI of Content" with Mike Black.
We hope you enjoy it!
-
Thank you for an incredible 2025! 🎉
We are grateful for such an engaged community of listeners. To celebrate, we're re-releasing 3 of our most popular episodes of the year. This week, we're bringing back "Vendor P&L Proliferation - Why It's Happening and Why It Matters" with Armin Alispahic.
We hope you enjoy it!
-
🎙️News Review with Armin Alispahic and Ross Walker
DESCRIPTION
Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world.
Today, we're joined by Pat Petriello, Director of Retail Marketplace Strategy, who will be co-hosting this week. As always, we have Armin Alispahic here to dive deep into operations and organic industry trends, and Ross Walker to walk us through everything Media.
This marks our final Retail Round Up episode of 2026, but we're not slowing down. There's no shortage of major industry developments to unpack, so let's dive right in.
Quote:
"It's a reward system in a way—if you're compliant and doing well, your score will be up, and you'll be AHA eligible."
Armin Alispahic
KEY TAKEAWAYS
In this episode, Jordan, Pat, Ross, and Armin discuss:
Amazon's Seller Challenge: Amazon's new "Seller Challenge" allows eligible sellers to request enhanced reviews for enforcement decisions, offering a better shot at resolving account and ASIN-level issues.
Account Health Assurance (AHA) Eligibility: Discussion around Amazon's scoring system for compliance, how sellers become AHA-eligible, and the limit of three seller challenges per six months.
Latest Updates in Amazon Fulfillment: Changes to Seller Fulfilled Prime eligibility by size tier, the rollout of FBM Ship Plus, and improved delivery date visibility for customers.
Vendor Side Enhancements: Early dispute options for vendor shortage invoices—the team shares both excitement and current issues with the new dashboard.
Amazon Media Upgrades: Deep dive into Amazon's partnership with Nielsen for DSP advertisers, increasing measurement transparency and making programmatic media buys more competitive and accessible.
Sponsored Prompts & AI in Retail Advertising: Discussion on the emergence of AI-powered ad placements like Amazon's sponsored Rufus prompts, the larger landscape of chatbot monetization, and how other retailers (Walmart's Sparky, Instacart's ChatGPT partnership) are responding.
Looking Forward: Reflections on how advertising and ecommerce are shifting toward streaming, AI integration, and better data measurement.
-
🎙️Interview with Ross Walker & Danilo Alvares of Acadia
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
We're diving into a big topic this week: programmatic media buying through Amazon DSP, and the many different ways brands can leverage it. If you've been wondering how to get started with ADSP or how to access the right inventory to drive real results, this episode has you covered.
To help us unpack it all, we've invited two of our in-house experts: Ross Walker, Director of Retail Media, and Danilo Alvares, Senior Retail Media Manager.
Tune in to find out more!
Quote:
"The key, I would say, is balancing scale and transparency depending on what the brand is trying to learn and achieve."
Danilo Alvares
KEY TAKEAWAYS
In this episode, Julie, Jordan, Ross, and Danilo discuss:
Ways to Access Amazon DSP: The difference between the traditional Amazon Managed Service, agency/tech partner "seats," and brands owning and operating their DSP seat in-house.
Evolution of DSP Access: How Amazon has opened up the DSP ecosystem, making it more user-friendly and accessible for agencies and self-service buyers.
Buying Models - Crawl, Walk, Run: The progression from open auction (crawl) to private auctions (walk) to preferred deals and programmatic guarantees (run), describing the level of control, complexity, and inventory at each stage.
Aligning Deal Types with Brand Goals: How brands should approach DSP deals based on their growth stage, goals (reach vs. efficiency), and market maturity.
Custom Deals & Working with Amazon Supply Desk: Insights on negotiating custom inventory deals that align closely with brand audiences, often requiring a strong relationship with Amazon's supply desk team.
Latest Updates – Project Deal Builder: The team discusses Amazon's new (beta) Project Deal Builder, which aims to democratize custom deal-making for DSP buyers further.
Transparency and Measurement: Examination of how transparency, reporting, and measurement vary across different buying models—and how tools like AMC (Amazon Marketing Cloud) help unify data analysis.
Favorite Types of Buys: Both Danilo Alvares and Ross Walker share their excitement around mixing precise audience targeting with creative formats and leveraging new inventory opportunities like streaming TV.
-
🎙️Black Friday & Cyber Monday Data Breakdown With the Acadia Team
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
We're coming to you late in the day on December 3rd, less than 48 hours after the whirlwind of Cyber Monday has wrapped up. The dust is barely settling, and we're diving straight into what really went down.
To help us make sense of it all, we've gathered a powerhouse panel.
From the operations and organic side of the action, we have Gavin Farnan and Celina Arbelaez from our Account Management team, two people who've been in the trenches all weekend.
And bringing the media perspective, we're joined by Hyunsoo Park and Ross Walker, ready to unpack the wins, surprises, and standout trends of the season.
Let's dive in.
Quote:
Over the BFCM weekend, we saw a 1.5x lift in sales, and then over the 12 days, a 1.6x multiple compared to last year's BFCM.
Gavin Farnan
KEY TAKEAWAYS
In this episode, the team discusses:
Personal Recaps: The group shares what they bought during the sales
Shift in Shopping Patterns: The panel discusses how consumers are increasingly buying earlier in these tentpole events, with a higher share of sales happening in the initial days of Turkey 12, and why waiting for bigger deals later doesn't always pay off.
Data & Sales Insights: Client data showing a 50–60% year-over-year lift in sales, and the group explores trends in daily sales spikes and the spreading out of purchases across event days.
Cross-Channel Promotions: The challenges and strategies around promo consistency across Amazon, D2C, and other retailers like Target and Ulta, and the importance of deal badging on Amazon for visibility.
Event Differences & Glitches: Insights into new Amazon features like improved deal badging, the impact of glitches (like PPD discount badge issues), and increases in category discount depth.
AI & Discovery: The growing importance of AI-driven discovery with Amazon's Rufus and how brands must optimize content to be surfaced by these tools, despite the limited data currently available from Amazon.
New Ad Tech & Sponsored Content: The rollout and mixed success of product video ads, sponsored brand video priorities, and ongoing Amazon ad platform updates leading right up to the event.
Q4 Holiday Advice: Practical tips for brands to close out the quarter strong, like maintaining bestseller rank, doubling down on winning products, leveraging creator campaigns and off-Amazon traffic, and keeping content fresh and responsive to new search behaviors.
Team Takeaways: Encouragement to focus budget and effort on high-performing keywords and channels, and reminders not to slack off as shipping cutoffs approach.
-
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
Today, we're excited to welcome back two familiar voices: Ross Walker, Director of Retail Media, and Pat Petriello, Director of Retail Marketplace Strategy.
They're here to help us unpack the wave of announcements that came out of unBoxed 2025 and break down what they really mean for brands.
Let's dive in.
Quote:
It's a trap! Every single one of our brands that has said, 'Forget about it—go upper funnel. Go conquest new territory. Go get new customers.' That's been the more effective use of dollars.
Ross Walker
KEY TAKEAWAYS
In this episode, Julie, Jordan, Ross, and Pat discuss:
Overarching themes from Unboxed: democratization and simplification of Amazon's ad products and tools
Unified reporting: Merging Sponsored Ads and DSP platforms for easier campaign management and deeper, cross-platform insights
Creative Agent: Amazon's advanced AI tool for quickly generating and testing high-quality video and creative assets—especially impactful for brands without in-house creative teams
AMC Agent: Making Amazon Marketing Cloud more accessible with natural language queries and easier data exploration, streamlining technical work for agencies
The evolving role of agencies and partners: How AI-powered solutions shift agency focus from tactical execution to strategic guidance and validation
New ad formats: Sponsored Product Video and other SERP-based innovations, plus the impact on conversion and brand visibility
Sponsored Brand Reserve Share of Voice: Its potential uses, strategies, and when it makes sense to invest
Upcoming and lesser-discussed features: Project Complete TV for streamlined top-funnel investments and new full-funnel campaign capabilities
-
🎙️Live at unBoxed With Chris Conetta of Amazon
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
In this special episode, we're coming to you live from Amazon unBoxed in Nashville, where we're sitting down with Chris Conetta, Director of Amazon DSP Supply.
Together, we dig into Amazon's latest investments and breakthrough product updates within its Demand-Side Platform (DSP). From new integrations and measurement innovations to tools designed to make programmatic advertising more accessible and effective for brands and agencies.
Let's dive in.
Quote:
It goes back to this theme of democratizing the ad experience, 100%. With Creative Agent, we're now democratizing the ability to create video assets at scale.
Chris Conetta
KEY TAKEAWAYS
In this episode, Julie, Jordan, and Chris discuss:
Amazon's journey in expanding DSP from a closed beta to an integrated, open internet solution with recent high-profile partnerships (Roku, Disney, Netflix, Spotify, Sirius, etc.).
Comparison of Amazon DSP's differentiation against other legacy programmatic platforms, focusing on authenticated reach, authenticated signals, and lower programmatic fees.
The pivotal role of Amazon Marketing Cloud (AMC) in providing holistic, transparent measurement.
The new Ads Agent, which leverages AI to make AMC data more accessible for all users.
Announcement and impact of unifying Sponsored Products and DSP into a single ads console, making campaign management and measurement across channels simpler and more unified.
Introduction of the "full funnel campaign" product, designed to easily map and optimize brand touchpoints along the customer journey from streaming to conversion.
The debut of Creative Agent, a tool that democratizes and streamlines creative production for video assets, empowering AB testing and campaign agility for brands.
Discussion of Deal Builder and Inventory Hub, new solutions aiming to make the selection and bundling of media inventory more efficient and tailored to campaign goals.
Greater theme of democratizing access to advanced advertising tools, enabling brands and agencies of all sizes to maximize their Amazon and open internet advertising results.
-
🎙️Interview With Adam French of Acadia
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
Today, we're diving into one of the most quietly powerful and still widely underutilized growth levers on Amazon: Creator Connections.
To help us unpack how brands can tap into this channel effectively, we're joined by first-time guest Adam French from our Account Management team. Adam has been deep in the trenches running the Creator Connections program across dozens of consumer brands, and he's bringing a ton of hands-on insight to today's conversation.
Let's dive in.
Quote:
We always recommend starting with a 10% baseline commission and running that for 30 days. That gives a great indication of who's engaging and what kind of traction the content gets before adjusting upward.
Adam French
KEY TAKEAWAYS
In this episode, Julie, Jordan, and Adam discuss:
The history and evolution of Amazon's creator and affiliate programs, including the Associates Program, Influencer Program, and now Creator Connections.
Limitations of earlier programs and how Creator Connections offers new opportunities for brands to proactively collaborate with creators.
The difference between Affiliate Plus campaigns and the new Sponsored Content Requests, and how each fits into broader marketing strategies.
Guidance on setting commission rates for campaigns, testing performance, and optimizing investment.
Tips for brands on managing selection and content quality control when working with Amazon creators.
Real-life success stories of brands in categories like home & kitchen and premium beauty using Creator Connections to drive sales and brand awareness.
Key limitations and current challenges of the platform, particularly in terms of granular reporting of campaign results.
How Amazon could improve Creator Connections to better meet brand needs in the future.
-
🎙️News Review with Armin Alispahic and Pat Petriello
DESCRIPTION
Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world.
This week, Pat Petriello is here to unpack everything happening in the world of ads, and Armin Alispahic will take us through the latest in operations and organic trends.
First up: Amazon fees. What changed, what's next, and how to respond, followed by rapid-fire industry updates.
Let's dive in.
Quote:
Search is not dead. I think in two years, 90+ percent of product discovery will still be going to happen through the search bar.
Pat Petriello
KEY TAKEAWAYS
In this episode, Julie, Jordan, Pat, and Armin discuss:
Amazon FBA Fee Changes: The latest fee updates, how they compare to previous years, and what they really mean for brands, from operational efficiency to punitive costs for poor fulfillment practices.
Survival of the Fittest: How increased complexity and tighter margins are pushing sellers to optimize their operations or risk falling behind, with commentary from Pat Patriello on treating SKUs as individual P&Ls.
Big Retail Media Announcements: Amazon's new partnerships and platform updates, including shoppable ads on Twitch and audio/video ad placements on Spotify, and what these mean for near- and long-term media buying strategies.
AI Tools and Storefronts: Amazon's rollout of its Storefront Page Builder powered by AI, its current limitations, and predictions for what's coming next.
The Rise of ChatGPT in Commerce: Recent announcements about the Agentic Commerce Protocol and integrations with platforms like Walmart, Shopify, and Etsy, reflecting on how conversational AI could transform (but not immediately replace) traditional search-driven product discovery.
Fee Updates and Pricing Transparency: New Prime Exclusive Deal structures for the holidays, plus a potentially game-changing test of displaying historical price data in the Amazon mobile app, and what that could mean for brands and consumers.
-
🎙️Interview With Shahrez Anjum and Laurie Tovo of Acadia
DESCRIPTION
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.
Today we're joined by two fantastic guests from Acadia: Shahrez Anjum from our Account Management team and Laurie Tovo from our Retail Media team.
They're here to break down what's unique about this year's Q4: what's changing, what you should be watching, and why this holiday season won't look like the last one.
Quote:
The vibe has definitely changed. Brands are less aggressive than last year. There's more selectivity, more intention, less 'go all-in on everything for 12 days straight.
Shahrez Anjum
KEY TAKEAWAYS
In this episode, Julie, Jordan, Laurie, and Shahrez discuss:
How Q4 2025 compares to recent years: From aggressive, catalog-wide deals to more selective and targeted promotional strategies, especially following tariff changes and economic uncertainty.
The influence of macroeconomic factors: Brands are feeling the effects of inflation, volatility, and changing consumer stamina for deals, which is shaping a more cautious approach to sales periods and media investment.
AI's growing role in ecommerce: How AI, like Amazon's Rufus chatbot, is changing the way shoppers search for and discover products, shifting the focus from keywords to behavioral signals and personalized content.
Amazon merchandising and promo capabilities: Updates like changes to promotional fees, expanded Subscribe & Save funding, and automated multipacks are reshaping organic and paid strategies for brands.
Advanced advertising strategies: The power of AMC Audiences and behavioral targeting, enabling brands to deliver more segmented and effective messaging across the customer journey.
Amazon's evolving fulfillment landscape: Insights on multi-channel fulfillment and the logistical complexities brands face as they consider programs like AWD and adapt to new fulfillment fee structures.
Key changes to watch for in 2026: Anticipated shifts include the end of commingled inventory, further customization of deals and shopping experiences, and the need for brands to collect and leverage more customer data.
Predictions for the future of search: We may be seeing the end of the traditional search bar in favor of more AI-driven, personalized shopping experiences.
- Laat meer zien
