Afleveringen
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Have you ever stayed up late because a TV series ended on a cliffhanger you *just* had to see resolved? Or felt compelled to finish a half-read article because the ending was missing? That’s the Zeigarnik Effect in action: our brains can’t stand incomplete tasks or open loops. By reading this article, you’ll learn how to use that irresistible pull to boost engagement, keep customers hooked, and even drive sales. Ready to explore the power of “unfinished business”? Let’s dive in!
Full Article: https://ecommercepsychology.com/implementing-the-zeigarnik-effect-to-create-open-loops/
Growth Suite: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever locked eyes with a smiling brand ambassador on a product page and felt a sense of trust almost instantly? Or found yourself lingering on a site that features friendly staff photos, even if you weren’t planning to buy anything? In this article, you’ll discover how simply seeing a human face can trigger deep neurological responses – leading to higher sales, stronger trust, and better overall engagement. Ready to see how faces and e-commerce form a powerful combination? Let’s begin!
Full Article: https://ecommercepsychology.com/neurological-responses-to-faces-in-e-commerce-the-human-connection/
Growth Suite: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Zijn er afleveringen die ontbreken?
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Have you ever been instantly speechless by a breathtaking mountain view or felt goosebumps while watching a dazzling product unveiling? That feeling is *awe* — a powerful emotional response that makes us step back and think, “Wow!” In marketing, harnessing this wonder can be a game-changer. By reading on, you’ll see why *awe* not only captivates audiences but also boosts conversions and brand loyalty. Ready to spark a little wonder in your customers? Let’s begin!
Full Article: https://ecommercepsychology.com/the-power-of-awe-in-product-demonstrations-and-imagery/
Growth Suite: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Ever struggled to cancel a gym membership you never use – because you’ve already paid for it? Or continued playing a mobile game you dislike just because you spent money on it earlier? That’s the Sunk Cost Fallacy in action. In this article, you’ll learn why these past investments keep us hooked, how brands use them to encourage loyalty, and how to apply (or ethically manage) this bias in your business. Ready to see how “money already spent” drives customer decisions? Let’s jump in!
Full Article: https://ecommercepsychology.com/sunk-cost-fallacy-and-its-impact-on-customer-retention/
Get Growth Suite From Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever noticed how, if someone believes you can succeed, you start believing it yourself — and often do better? That’s the “Pygmalion Effect” in action. In this article, we’ll explore how high expectations can shape not just personal performance but also customer behavior and sales outcomes. Ready to see how a little faith in your audience can lead to big results? Let’s go!
Full Article: https://ecommercepsychology.com/the-pygmalion-effect-how-expectations-shape-customer-behavior/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Did you know that it can take your brain less than a blink of an eye to form a lasting opinion about a website or product? Research suggests that we can judge visual appeal in as little as 50 milliseconds – and some studies even show 17 milliseconds! By reading this article, you’ll discover why these lightning-fast evaluations matter so much for your business, and how neuroscience helps us understand (and optimize) these immediate reactions. Ready to see what’s happening in the brain at first sight? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-neuroscience-of-first-impressions-you-have-50-milliseconds/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever skipped a big sale and then felt an instant wave of “If only I had bought it” regret? That fear of future remorse – known as *anticipatory regret* – often drives us to take action now, rather than risk missing out. By reading this article, you’ll discover how marketers harness this powerful emotion to prompt immediate purchases, sign-ups, or behavior changes. Ready to see how the thought of future regret can lead to sales *today*? Let’s begin!
Full Article: https://ecommercepsychology.com/using-anticipatory-regret-to-increase-immediate-actions/
Get Growth Suite from Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever chosen a smaller reward now instead of a bigger reward you could get in a few weeks, even though you knew the bigger reward was a better deal? Welcome to hyperbolic discounting – the tendency to favor immediate rewards over larger, future ones. By reading this article, you’ll uncover why this mental shortcut is so common and how marketers use it to boost conversions. Ready to see why “now” beats “later” in e-commerce? Let’s jump in!
Full Article: https://ecommercepsychology.com/hyperbolic-discounting-why-immediate-rewards-convert-better-than-future-savings/
Get Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever had someone ask for a big favor, you said “no,” and then they followed up with a smaller request that you suddenly felt compelled to accept? That’s the magic of the Door-in-the-Face technique! By reading this article, you’ll discover how this fascinating psychology principle can help you upsell or cross-sell products more effectively—without annoying your customers. Ready to master this clever approach to boosting sales? Let’s go!
Full Article: https://ecommercepsychology.com/door-in-the-face-strategy-for-upselling-and-cross-selling/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever visited an online store, started browsing, and then felt so overwhelmed by options, text, and pop-ups that you simply quit? If so, you’ve experienced high *cognitive load*. By the end of this article, you’ll understand how mental effort directly affects whether customers complete a purchase – and, more importantly, what you can do to keep it low and your conversion rates high. Ready to make the online shopping journey easier on the brain? Let’s dive in!
Full Article: https://ecommercepsychology.com/how-cognitive-load-affects-conversion-simplifying-for-the-brain/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever visited an online store and instantly felt drawn to it, as if the colors themselves were welcoming you in? Or perhaps you’ve backed away from a website that gave off an unsettling vibe, even though you weren’t sure why? In this article, you’ll discover how the emotional power of color can shape consumer decisions, influence brand perception, and even increase conversions. Ready to color your e-commerce world for higher sales? Let’s get started!
Full Article: https://ecommercepsychology.com/the-emotional-impact-of-color-in-e-commerce-design/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever left a store feeling thrilled because of a single dazzling moment, or turned your back on a brand after a disappointing checkout experience? Surprisingly, our memory of an entire shopping experience often hinges on two specific points: the most intense (or “peak”) moment and the final impression. In this article, you will discover why these moments matter, how to design them for maximum positive effect, and how doing so can boost customer loyalty and sales. Ready to dive into the science of memorable retail experiences? Let’s begin!
Full Article: https://ecommercepsychology.com/the-peak-end-rule-designing-memorable-shopping-experiences/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever asked a friend for a tiny favor, and then found it easier to ask for something bigger right after? That’s the “Foot-in-the-Door” phenomenon. Now, imagine applying it to email marketing, where each message nudges subscribers to say “yes” more often. By reading this article, you’ll discover how small, low-commitment requests in emails can build up to major conversions. Ready to learn how subtle persuasion can transform your email campaigns? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-foot-in-the-door-technique-in-email-marketing-sequences/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered how some brands or people instantly win your trust while others fail miserably? Could there be something in our brains that decides “Yes, I can rely on this” or “No, this feels risky”? In this article, you’ll discover the fascinating neuroscience behind trust – how your brain reacts, which chemicals drive that feeling of security, and how businesses and individuals can use these findings ethically. Ready to see how trust starts in the mind? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-neural-correlates-of-trust-building-brain-based-credibility/
Get Growth Suite From Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever filled your online cart with items you really wanted, only to feel a small pang of guilt as you hover over the “Proceed to Checkout” button? Or maybe you’ve bought something and felt uneasy afterward? This article is for you! By reading on, you will discover how guilt prevents customers from buying with confidence and explore ways to make shopping feel truly guilt-free. Ready to reduce those emotional barriers and increase conversions? Let’s dive in!
Read Full Article: https://ecommercepsychology.com/guilt-free-purchasing-removing-emotional-barriers-to-conversion/
Get Growth Suite From Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever splurged on a fancy dinner with “bonus money” but refused to spend a small extra fee for something more practical? Or maybe you treat gift money differently than hard-earned salary? By the end of this article, you’ll discover why people mentally label money in curious ways — and how businesses can use this knowledge to boost sales. Ready to explore your hidden spending habits? Let’s go!
Full Article: https://ecommercepsychology.com/mental-accounting-how-customers-categorize-spending-and-how-to-use-it/
Get Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever stopped in your tracks because a striking image caught your eye? Or maybe you made an instant purchase decision just because a product photo felt “too good to pass up”? In this article, you’ll discover how powerful visuals can spark immediate action from viewers. By the end, you’ll understand the psychology behind images that make us click “Buy Now!” Let’s jump right in!
Full Article: https://ecommercepsychology.com/visual-persuasion-images-that-trigger-action/Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever filled your online cart without even realizing it, or felt an unexpected rush of excitement when hitting the “Buy Now” button? Curious about why some purchases give you more satisfaction than others? In this article, you’ll uncover the fascinating world of neurotransmitters—especially dopamine, serotonin, and oxytocin—and how they shape our shopping habits. Ready to see why your brain lights up at a good sale? Let’s dive in!
Full Article: https://ecommercepsychology.com/neurotransmitters-and-shopping-behavior-dopamine-serotonin-and-oxytocin/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Did you know that simply saying “thank you” can double or even triple the number of loyal customers you have? Have you ever wondered why some companies have fanatically devoted customers who return over and over? By reading this article, you’ll learn how gratitude – a seemingly small gesture – can be one of the biggest drivers of conversion and customer retention. Ready to explore why a simple “thank you” can transform your business? Let’s dive in!
Full Article: https://ecommercepsychology.com/gratitude-as-a-conversion-and-retention-tool/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why building a piece of IKEA furniture makes you feel especially proud of it, even if it’s just a small table? Are you curious about how spending time assembling a product makes you value it more? By reading this article, you’ll discover the fascinating psychological concept behind these feelings—known as the “IKEA Effect”—and learn how businesses use it to create deeper customer satisfaction. Ready to dive in and see how co-creation shapes value perception? Let’s begin!
Full Article: https://ecommercepsychology.com/the-ikea-effect-how-customer-co-creation-builds-value-perception/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com - Laat meer zien
