Afleveringen
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When your audience is tired of your generic, list-wide emails, but your content and segmentation has improved – how do you convince them to start opening again? If you’re Heather Hurd of Dusk Marketing, you make a bold decision to change the sender name – and increase conversions from 0% to 34% open rates in just weeks, with a 26% click-through rate and 62% form completion.
About our guest
Heather Hurd is a marketing leader, keynote speaker, and the CMO and founder of Dusk Marketing. In this role, Heather provides brand and content marketing consulting to help you create the strategies, tactics, assets, and deliverables to build (or rebuild) your marketing foundations as a springboard for long-term success.
Ideas you don’t want to miss
(2:10) Why Heather sees email as the perfect vehicle for brand strategy
(9:38) The surprising hypothesis behind the near-zero open rates (9:45) The two-prong strategy that broke through the inbox fatigue (12:16) The steps used to rebuild the agency’s entire content approach and segmentation strategy
(14:12) How Heather would modernize this email to match what today’s audiences expect from their brands
(16:56) The emails Heather loves for their interactive elements and adventure-focused storytelling
Links from this episode
Take a look at the emails we’re talking about today
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
Feel the adventure in Patagonia’s swipe-able emails
Connect with Heather on LinkedIn
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
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Shownotes:
Let’s dive into the strategies and methods used in the Detrack pricing increase email, featured in Episode 42.
Ideas you don’t want to miss
(04:08) Takeaway #1: Create a game plan for adoption, especially when customers differ from users
(04:49) Takeaway #2: Money is not logical - even a $1 increase will bring up the migration question
(06:50) Takeaway #3: Sweep your copy for show vs. tell
(07:56) Takeaway #4: Add a curiosity element to clear subject lines to entice opens
(08:40) Takeaway #5: Sweep your copy for specificity
(10:10) Takeaway #6: Don't get too cute with transactional emails or crisis emails
Links from this episode
Take a look at the email we featured in Ep. 42
Check out the Slack pricing change email that inspired additions to this Detrack email
Edit like a pro with the Copyhacker’s copy sweeps method of editing
Plan more effective emails with my Ecomm Playbooks (especially the Transactional Emails Playbook or the Crisis Emails Playbook) or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Zijn er afleveringen die ontbreken?
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Shownotes:
When you're a logistics app that hasn't raised prices in close to a decade – during economic uncertainty and amidst industry-wide price hikes – how do you break the news without breaking customer trust? First, craft a transparent, compassionate email – then swipe a simple progress infographic to prove value.
Ideas you don’t want to miss
(3:11) Why the Detrack app is “ugly” (their words!)
(4:43) The 2 factors that made Detrack nervous about communicating their upcoming price increase – and the hidden blessing in the negativity
(5:28) The basic strategy every pricing increase series needs
(5:42) How seeing Slack’s price increase communication influenced this email
(9:07) The simple solve for offer conflicts
Links from this episode
Take a look at the emails we’re talking about today
Check out the Slack pricing change email that inspired additions to this Detrack email
ADD ConvertKit consult blurb
Learn more about how legacy users need help with new feature updates in Episode 3 with Devin from Bit.ly
Leverage transactional emails with Nikki's Post Purchase Transactional Playbook
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
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Shownotes:
Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40.
Ideas you don’t want to miss
(3:12) Takeaway #1: Start small and scrappy
(5:42) Takeaway #2: Unexpected insights can come from unconventional approaches
(08:19) Takeaway #3: Diversify your customer feedback collection
(10:31) Non-Takeaway #4: How people don’t provide feedback is just as important as how they do provide feedback
(11:30) Takeaway #5: Creative button copy belongs in secondary links
(12:17) Takeaway #6: The key to successful luxury emails? Storytelling
Links from this episode
Take a look at the emails we featured in Ep. 40
Check out Jasper’s holiday tips that impressed me in the Email Uplers holiday roundup
Hear Jo talk about how Hiut Denim does luxury email marketing well at the end of Ep. 1
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
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When your client’s legacy tool lacks the most basic email functionality, where do you even start? If you’re Jasper Van Laethem, you start with a simple birthday email – and then use sentiment data to uncover a massively important piece of feedback that – with a few unintuitive tweaks – boosts conversions by 63.8%.
About our guest
Jasper is an email marketing and CRM expert with over 12 years of experience. He has worked at some great companies, including Nestlé, Lidl, and Colruyt Group. Jasper is also a speaker at international conferences, delivering several speeches at events such as the Data & Automation Summit, Mrtech Festivel, and the E-commerce Summit, to name a few. With the goal of helping the world send better emails, teaching, and training marketers in email marketing, CRM, and marketing automation is also a key part of Jasper’s work. After 11 years, Jasper decided to go for it and started ‘The Future Funnel,’ an email marketing & CRM agency, in 2023. Positioning themselves as "Your in-house email & CRM experts," they analyze, strategize, execute, and train. In the first year they are already working with some amazing brands such as GAMMA, Torfs, and Nespresso.
Ideas You Don’t Want to Miss
(3:20) The gap in the Belgian email agency market—and why Jasper decided to launch his own
(15:47) Where most agencies fail in their client management – and what Jasper does with his clients instead
(14:05) The surprising insight the team learned from their sentiment scores – and the even more surprising tweaks they made to boost conversions
(18:28) When listening to customer feedback fails – and how to collate your data to know what to ignore
(21:11) How to play with creative button copy without sacrificing conversions
(25:04) The rare luxury brand that Jasper thinks does email well
Links from this episode
Take a look at the emails we’re talking about today
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
Check out Episode 30 with Rand Fishkin for more on customer feedback (the episode Jasper referenced)
Check out Episode 5 with Licorice.com for even more on customer feedback (the episode I countered with)
Follow Jasper’s fabulous work at The Future Funnel
Drool over how Neuhaus Chocolates balances luxury and conversions
Connect with Jasper on Linkedin
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38.
Ideas you don’t want to miss
(02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics
(04:06) Takeaway #2: Go beyond first name personalization for deeper impact
(05:01) Takeaway #3: Get the most out of your evergreen emails by iterating on the full user journey
(05:32) Takeaway #4: Spend 5 minutes a day reading promo emails
Links from this episode
Take a look at the emails we featured in Ep. 38
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
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When you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Jay Oram, Head of Development at Action Rocket, you build a sophisticated system of automation, live data rendering, fail-safes – and sheer dedication – to deliver real-time results straight to voters' inboxes.
About our guest
I love email development, the challenges, the code, the community. Day to day I look after the code me and my team create at ActionRocket.
Ideas you don’t want to miss
(04:03) The process that gives the Action Rocket team the headspace for such diverse clients
(05:23) Why the BBC email strategy is decidedly unique
(08:17) How the Action Rocket team delivered real-time election results to millions on a six-week deadline
(09:57) The one mistake that almost ruined election night emails – and the matrix of backup systems, manual overrides, and late-night troubleshooting that saved the day
(16:23) Why they didn’t use classic first name personalization – and what they went deep on instead
(23:52) What the team learned from the process – and how they’re using it to go even bigger next election period
(28:55) Jay’s favorite brands for email inspiration—and why he reads eversingle email in his Promotions tab
Links from this episode
Take a look at the email we’re talking about today
Check out the amazing work ActionRocket is doing
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
Check out Dr. Squatch’s on-trend emails
Connect with Jay on LinkedIn
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36.
Ideas you don’t want to miss
(02:58) Takeaway #1: Use 1-off communications as a testing playground
(04:15) Takeaway #2: Don’t just collect data, use it too
(05:27) Takeaway #3: Make room for the crazy
(05:51) Takeaway #4: Share, collaborate, and build in public
(06:08) Takeaway #5: Change up the sender name and branded elements to create a pattern interrupt
(08:05) Takeaway #6: Tap into your teams for insights
(09:05) Takeaway #7: First strategy, then copy
Links from this episode
Take a look at the emails we featured in Ep. 36
Explore more on how teams vs. customers view brands in our episode with Bit.ly
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points.
About our guest
Taylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for digital marketing. Her team crafts engaging newsletters, drives impactful campaigns, and fosters a strong culture of connection. With over a decade of international email marketing experience across diverse industries, Taylor has worked in the US, France, and now the Netherlands.
Ideas you don’t want to miss
(02:40) How Semrush (brilliantly) structures their email team
(05:12) The “wild idea” behind the template mosh
(09:15) The tangible and intangible results of this email combo
(11:18) The #1 factor Taylor thinks gave the email success
(07:15) The design elements and shifts that contributed to this email’s success
(19:06) How they've adapted the email since – across multiple price points and products
(20:10) The brand that has Taylor “smelling the store” in her inbox
Links from this episode
Take a look at the email we’re talking about today
Check out all the way-more-than-SEO offerings from Semrush
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
Get sensory overload in your inbox when you subscribe to Lush’s emails
Connect with Taylor on LinkedIn
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34.
Ideas you don’t want to miss
(08:24) Takeaway #1: Use storytelling for these 2 reasons
(09:13) Takeaway #2: Email is all about relationships – and relationships are emotional
(09:49) Takeaway #3: Take risks, then massage your strategy to reduce risk
(10:41) Takeaway #4: Introduce pattern interrupts to balance familiarity with freshness
(11:38) Takeaway #5: Use email signatures to kill 2 birds with 1 stone
(12:19) Takeaway #6: It’s your contractual right to promote yourself to your readers
(14:10) Takeaway #7: Provide value as you sell
(15:05) Takeaway #8: Be strategic if you’re sending consistent content
(16:55) Takeaway #9: Mix things up with other media to deliver more depth
(17:23) Takeaway #10: Nothing sells itself, not even free content your audience will love
Links from this episode
Take a look at the emails we featured in Ep. 34
Rand Fishkin recommended Anne-Laure for Email Swipes. Did you hear his episode on winback emails?
Find tons of ideas for ecomm emails that give value (not just sell) in my Welcome Playbook.
Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
When you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture its weight, and inspire action.
About our guest
Anne-Laure Le Cunff is an award-winning neuroscientist, entrepreneur, and author. She founded Ness Labs, an online learning platform offering evidence-based resources for professional and personal growth, which weekly newsletter has more than 100,000 readers. She is also a researcher at the Institute of Psychiatry, Psychology & Neuroscience of King’s College London, where she studies the neurodevelopment and evolutionary neuroscience of curiosity. Previously, she was an executive at Google, where she led digital health projects. Her upcoming book, Tiny Experiments, will be published in March 2025.
Ideas you don’t want to miss
(08:52) How Anne-Laure approached the creation of the “the most important newsletter I have ever sent”
(09:58) Her super simple content strategy and how it’s led to list growth
(14:24) The foundational analogy Anne-Laure uses that earns her audience’s trust and loyalty
(11:55) How Anne-Laure gives neuroscience emails a personal touch
(16:14) Why sending this book reveal newsletter felt nostalgic
(22:35) The creative solution that “allowed” Anne-Laure to market her book while still providing her trademark neuroscience content
(27:25) The 3 phrases of the Ness Labs’ list growth that attracted 100K subscribers in just 5 years
Links from this episode
Take a look at the email we’re talking about today
Become the scientist of your own life when you subscribe to Anne-Laure’s emails.
Anne-Laure’s book, Tiny Experiments, will help you rethink your approach to goals, creativity, and life itself. Preorder now (until March 2025) to access exclusive bonuses.
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
Get inspired like Anne-Laure does with James Clear’s 3-2-1 Newsletter
Connect with Anne-Laure Le Cunff on LinkedIn and Instagram
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32.
Ideas you don’t want to miss
(03:47) Takeaway 1: Know your audience and tailor your strategy to their reality.
(04:35) Takeaway #2: Always remember that your first sell is the internal team, not just the subscribers.
(05:42) Takeaway #3: Weigh the pros and cons. We may be best serving our customers, even if they think we’re doing things wrong.
(07:17) Takeaway #4: Know your lines. What matters to you as a brand? What matters to you for your customers?
Links from this episode
Take a look at the emails we featured in Ep. 32
Learn the amazing benign violation theory from Nick Guadio in Episode 9
Hannah taught us the say-do gap in a LinkedIn post, but she also came on for an amazing episode
Hear Rand Fishkin question standard business practices in Episode 30 (also hear about the SOC2 compliance requests they know they can tune out
Listen in on some of the hate mail Drizly got from Jared Jones in Episode 18
Hear how Alex Sanfillipo of PodMatch tunes out insulting feedback in Episode 28
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increase paid conversions by 64%.
Ideas you don’t want to miss
(03:21) The goal of the emails in this sequence – and why things are different nowadays
(03:57) Why we decided to go hard on voice
(05:05) How this email was misunderstood
(05:56) The good, the bad, and the ugly feedback we got from this sequence
(06:49) What contributed to the resounding success of this email sequence
Links from this episode
Take a look at the email we’re talking about today
Plan more effective campaigns with my Ecomm Playbooks or SaaS Success Pack
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30.
Ideas you don’t want to miss
(03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing
(04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback
(05:55) Takeaway #3: Use email content to take shared values further
(08:00) Takeaway #4: Learn (and use) your customers’ lifecycle
(08:49) Takeaway #5: Use choice to increase relevance when you don’t have the right data
(09:17) Takeaway #6: Don’t blindly follow your competition
(10:02) Takeaway #7: Understand screen fatigue and cut whatever you can
Links from this episode
Take a look at the emails we featured in Ep. 30
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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-
When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time.
About our guest
Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter.
Ideas you don’t want to miss
(08:42) How SparkToro tag teams their email communications – and how each sender flavors their emails with unique perspectives
(11:50) The unique lifecycle of the SparkToro customer – and the even more unique response and encouragement of the SparkToro team and communications
(19:11) How feeding bias into the email copy actually improves responses and gives the team better feedback
(19:57) How they keep this email updated, without maxing out the team
(21:31:) Why you shouldn’t use cream in your pasta – and what you should do instead
(22:33) The simple filter that helps the team deprioritize the requests that won’t serve their core customers
(27:01) The changes Rand wants to make to this email (and every other email he sends)
Links from this episode
Take a look at the emails we’re talking about today
Discover the websites, blogs, podcasts, social accounts, and publications that reach your audience with SparkToro
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Connect with Rand on LinkedIn
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28.
Ideas you don’t want to miss
(04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project
(05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be
(05:55) Takeaway #3: Give yourself the time to let the full process happen, without pressure
(06:08) Takeaway #4: Be quick with cold (but not in the way you think)
(07:12) Takeaway #5.1: Don’t be scared to follow up
(07:41) Takeaway #5.2: Find that balance of following best practices
(10:32) Takeaway #6: Responses is where you’re going to feel that human relationship-ness of email, for better or for worse
(11:44) Takeaway #7: Again, find your space within best practices – and use this to know if you’re breaking them safely.
Links from this episode
Take a look at the email we featured in Ep. 28
Swipe all the interesting bits on the Podmatch website
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
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Subscribe to Email Swipes and never miss another episode
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-
When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer?
If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 course, completely free – and build relationships as you build up the global podcasting community.
About our guest
Alex Sanfilippo is the founder of PodMatch.com, a software that automatically matches podcast guests and hosts for interviews. Alex is also the host of the top-rated podcast, Podcasting Made Simple, and a lead educator in the podcasting industry. Alex's sole focus is to serve independent podcast guests and hosts so they can grow their influence and revenue so they can better serve their listeners!
Ideas you don’t want to miss
(02:42) Alex’s original cold pitching strategy and why he decided to overhaul it
(06:37) The creation process of this email and Alex’s genius workflow for writing like he speaks
(09:22) The #1 strategy that people don’t realize that makes cold email successful – and how Podmatch takes it to the next level, across all of their emails
(10:41) Why Alex only sends one email and not a whole cold sequence (plus, a good litmus test for knowing when you can break best practices)
(13:17) One really unique thing about the responses that this email generates
(14:50) Why Alex’s mastermind advised against his strategy – and how he used that story to generate more accountability and commitment from recipients
(17:20) Why this send was so scary and Alex’s multi-prong strategy for dealing with negative responses
(20:06) How this email is truly serving and impacting podcasters – and how Alex makes personal communication scaleable
(27:37) Alex’s favorite emails to swipe from
Links from this episode
Take a look at the emails we’re talking about today
Want to be featured as a guest on podcasts? Have a podcast and need great guests? You need Podmatch.
Check out the amazing PodMatch course/community by taking the PodScore quiz
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Connect with Alex on LinkedIn
Get the high-value emails that Alex swipes from: Michael Hyatt and Brendon Burchard
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Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
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Or find on your favorite podcast player
-
Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26.
Ideas you don’t want to miss
(04:54) Takeaway 1: Use data to personalize for relevance, not for attention
(06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff
(06:32) Takeaway #3: Make sure you’re using the right kind of data for personalization
(07:40) Takeaway #4: Weigh the complexity of personalization vs. the output and value it’ll give you
(08:24) Takeaway #5: Lean more on behavioral data than on data that you ask for
(08:53) Takeaway #6: Value those replies, read them, respond to them, and use them!
(09:34) Takeaway #7: Balance plain text strategy with well designed emails (for ecomm)
Links from this episode
Take a look at the emails we featured in Ep. 26.
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
-
When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates.
About our guest
Anna Levitin is an Email & Lifecycle Marketing Specialist, formerly Email & Marketing Operations Lead at Powtoon. Anna is an email enthusiast with a talent for AB tests, segmentation, and positive ROI. Cultural anthropology background empowers her passion for understanding customers' behaviors, anticipating their needs, and delivering personalized content. She has vast experience working with SaaS and e-commerce products. Anna is an international speaker at email conferences, podcast guest, and vivid evidence that email is far from dead.
Ideas you don’t want to miss
(05:23) How webinars fit into the overall Powtoon content strategy - and how they use them to build community and celebrate their customers
(09:14) How they deeply personalize their webinar flows based on each user’s data
(10:49) How they swiped from one of their sales rep’s hack to increase open and attendance rates
(19:26 How they use design to demonstrate the varied benefits of their webinars
(21:42) How they weave feedback throughout the customer experience to continuously personalize the user experience
Links from this episode
Take a look at the email we’re talking about today
My $37 customer interview packet can give you the Voice of Customer Data you need to swipe the Powtoon subject line strategy. It has everything you need to run better customer interviews: email templates, goal setting sheets, checklists – and 114 questions, divided by your research goals.
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Enjoy the fun, engaging emails Casper and Inspired by Iceland
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Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24
Ideas you don’t want to miss
(02:47) Takeaway #1: Judge carefully
(04:11) Takeaway #2: Segment your list… but… do so with a grain of salt.
(05:29) Takeaway #3: Test your offers before defaulting to that discount
(06:26) Takeaway #4: Use research to answer your questions
(07:00) Takeaway #5: Use email to test what research can’t answer for you
(07:55) Takeaway #6: Match your copy to what your audience needs to hear
(08:53) Takeaway #7: Realize that there is no objective definition for “valuable”
Links from this episode
Take a look at the emails we featured in Ep. 24
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Apple Podcasts
Spotify
Google Podcasts
Or find on your favorite podcast player
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