Afleveringen

  • At IMEX Frankfurt 2025, the #DESIGNtoCHANGE #podcast, hosted by Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/ ) brought together industry veterans Kevin Hinton (https://www.linkedin.com/in/kevinhinton/) of US Travel Association and Miguel Neves ( https://www.linkedin.com/in/miguelseven/ ) from SKIFT Meetings. Both former MPI International Board members, they shared insights on the evolving landscape of events and travel.
    Kevin Hinton discussed his recent presentation on US travel trends, addressing the new administration's impact and highlighting Rotary International's successful Chicago meeting. He also touched on personal changes, anticipating his "empty nester" status as his daughter prepares to attend the University of Denver.
    Miguel Neves, once IMEX's social media pioneer, emphasized the value of backstage conversations over press conferences at large events. He shared experiences from his recent IMAX Forest session and outlined plans for the upcoming September Skift Meetings Forum, including innovative ideas like AI prompts with a World Cup style bracket for selection.
    The conversation explored the Event Canvas tool and its application in designing impactful events, such as the IEEE climate change conference in Glasgow. This led to a discussion of previous PODcast guest Kai Hattendorf's involvement in COP conferences, underlining the events industry's role in addressing global issues.
    Event sponsorship and financing challenges were a key topic, with Miguel noting the difficulty in balancing creative designs with sponsor expectations. The speakers debated the importance of meal moments in fostering connections, touching on intergenerational communication and the trend of culinary-first properties in hotels. Kevin shared insights from Chicago's The Gage restaurant, while Miguel offered perspectives from his life in Denmark.
    The evolution of event design was a central theme, with discussions on adapting formats to audience preferences and incorporating innovative approaches like selfie points. Technology's role was highlighted, mentioning Cvent as a booking platform. The concept of "festivalization" was introduced, exploring the trend of combining high-ticket conferences with party-like atmospheres.
    Throughout the session, the speakers emphasized the importance of intentional conversations and face-to-face interactions in the events industry, while acknowledging the need to adapt to changing trends. This insightful discussion provided a comprehensive look at current industry practices, personal experiences of leaders, and future trends shaping the landscape of meetings and conferences.
    Speakers
    Miguel Neves - Editor-in-Chief - Skift Meetings
    Kevin Hinton - Managing Director Group Travel - US Travel Association
    Ruud Janssen - Managing Partner / Founder - Event Design Collective GmbH

    Find the full overview of Key Takeaways, Idea Cloud and Summary into over 70 languages powered by SnapSight AI available here: https://www.snapsight.com/live-channel/a94b3580-5a6a-4d56-973a-6d1fbf998660/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

  • At IMEX Frankfurt 2025, the #DESIGNtoCHANGE series PODcast conversation unfolded in Hall 9, featuring Chanet Ham, a Certified Event Designer (CED) from Penang, and Datuk Dr. Hajah Rosmawati, CEO of Sabah International Convention Center in Kota Kinabalu, Sabah, Malaysia. Onsite at IMEX 2025 hosts Ruud Janssen facilitated this session, which Snapsight AI analyzed for key takeaways.
    The speakers recounted how their chance meeting at a previous IMEX led to the development of "BE in Sabah" and other transformative initiatives in Malaysia. Dr. Rosmawati introduced Sabah's unique "augmented humanity" concept, highlighting attractions like Sipadang's scuba diving and the Danum Valley's climate change studies. She explained how the convention center drives economic growth by leveraging the region's biodiversity for international conferences.
    Chanet Ham shared her CED journey, including completing level 3 at the University of Amsterdam. She emphasized the Event Canvas methodology and the advanced Mastery program influenced by Paul Rulkens. The Event Design Certificate Model 3, supported by Malaysian Tourism Ministry grants, was discussed as a crucial capacity-building tool for the industry.
    The conversation touched on AI's impact and the industry's adaptation to virtual events during the pandemic. Fred Schindler, IEEE VP of Technical Activities, was mentioned regarding plans for a climate change conference in Glasgow 2025, underscoring the growing focus on sustainability in events.
    A spontaneous addition to the podcast was Louisa Go from Hot Dots agency in Kuala Lumpur, who expressed interest in CED training for her team. This unexpected participation demonstrated the organic networking opportunities at IMEX, which took place in a trade show area designed by fellow CED Tahira.
    The speakers stressed the importance of continuous learning and staying updated with technological trends. They concluded by emphasizing the growth potential in emerging event destinations like Sabah and the critical role of certifications like CED in shaping the industry's future. Attendees were encouraged to actively seek connections that could lead to positive changes in their careers and the broader event landscape, reinforcing the session's theme of the transformative power of conversations in the ever-evolving world of events.
    See the full Snapsight AI recap of the Key Takeaways, Idea Cloud and Summary in 70 languages here: https://www.snapsight.com/live-channel/288eb286-411a-4c0e-b1fd-0e07233c17a2/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

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  • Meet Certified Event Designers Ana Maria Viscasillas - https://www.linkedin.com/in/amviscasillas/ and John McHugh https://www.linkedin.com/in/john-mchugh-cmm-87367320/ in conversation with Ruud Janssen at live #IMEX25 in Frankfurt.

    At IMEX Frankfurt 2025, the global events industry's premier trade show, Ana Maria and John, two seasoned professionals, engaged in a thought-provoking dialogue about the industry's evolution and future. Ana Maria, former chair of the Events Industry Council (EIC) and architect behind the Puerto Rico Convention Center, shared her journey from the National Restaurant Association (NRA) Show to leading Discover Puerto Rico. She introduced the Future Studies project by MMGY NextFactor, which informs Destination Next, a strategic roadmap reshaping global destinations.
    John, an entrepreneur who transitioned from finance to events, emphasized the transformative power of certifications like Certified Meeting Management (CMM) and Certified Event Designer (CED). He unveiled Trident Experiential, his new venture focused on elevating business meetings, and drew insightful parallels between event planning and Maslow's Hierarchy of Needs.
    Both speakers championed the Event Canvas methodology, tracing its origins to the first CED cohort at San Diego State University, where David Kleiman's project for Puerto Rico showcased its potential. They highlighted the upcoming CED Cohort 58 in West Lafayette and a recent certificate program at the Marriott, featuring Marina Bay Sands' innovative event design lab.
    The conversation touched on Design2Change, exploring how purposeful dialogues drive industry transformation. Reflecting on IMEX's evolution, Ana Maria reminisced about first presenting the Puerto Rico Convention Center at the event. They marveled at the current IMEX's vibrancy, from the anticipated gala at Alter Oper to the international exhibits in Hall 8, including Malaysia's aromatic spice market.
    Echoing insights from Kai Hattendorf, they underscored the events industry's diplomatic role, noting that while conflicts may begin with hostilities, they often conclude in conference rooms. The speakers highlighted the industry's economic impact, citing EIC research of 1.6 trillion annual attendees and 27 million supported jobs globally.
    As they concluded, Ana Maria and John looked ahead, envisioning how Destination Next and continued professional development will shape the industry's future. Their conversation at IMEX Frankfurt 2025 not only reaffirmed the enduring value of face-to-face meetings but also showcased the event's role as a crucible for innovation and connection in the ever-evolving world of global events.
    Speakers
    Ruud Janssen
    Managing Partner - Founder
    Event Design Collective GmbH
    John McHugh
    CEO + Owner
    Trident Experiential
    Ana Maria Viscasillas
    Executive Consultant
    MMGY NextFactor
    See the key takeaways, idea cloud and summary in 70 languages here courtesy of Snapsight - https://www.snapsight.com/live-channel/465726da-c554-49a5-b7bd-d51bba18d2f7/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

  • Judy Chang + Simon Eisenbauer + Arsh Mankotia with Roel Frissen #DESIGNtoCHANGE Live from #IMEX2025

    At IMEX Frankfurt 2025, Judy Chang + Simon Eisenbauer + Arsh Mankotia appear live with Roel Frissen on the #DESIGNtoCHANGE PODcast Live from #IMEX2025. As NHL Stenden Master's students in Leisure, Tourism, and Events to share their unique perspectives on the event industry. Judy Chang from Taiwan, Simon Eisenbauer from Austria, and Arsh Mankotia from India engaged in a thought-provoking discussion with the Event Design Collective, creators of the Event Canvas methodology.
    The students, part of the Future Leadership Forum, offered fresh insights into the industry's dynamics. They observed the passion and confidence of seasoned professionals but highlighted the challenges newcomers face in penetrating established networks. This juxtaposition of enthusiasm and exclusivity painted a nuanced picture of the industry's culture.
    Their diverse backgrounds fueled a rich conversation about career aspirations, ranging from launching innovative event management companies to spearheading sustainability-focused initiatives. The students emphasized the importance of continuous learning and adaptability in an ever-evolving field. They shared their experiences with the Event Canvas, taught by instructor Wilco, describing how it transformed their approach to event design from initial overwhelm to appreciating its value in structuring creativity.
    Looking to the future, the students predicted significant shifts in the industry. They envisioned multifunctional events that seamlessly blend online connectivity with meaningful offline interactions, addressing the growing concern of digital disconnection. The potential impact of artificial intelligence, the increasing focus on sustainability, and the need for more inclusive, cross-cultural events emerged as key trends.
    The session also touched on the perceived outdatedness of traditional event formats, with students advocating for innovative approaches. They discussed the integration of event apps and other technologies as crucial for enhancing attendee experiences and bridging generational gaps. The evolving skill set required in the industry was another focal point, with emphasis on the need for multi-talented professionals capable of navigating the diverse aspects of modern events.
    As the conversation wrapped up, the students reflected on the passion that drives the event industry and their eagerness to contribute to its future. Their openness to working in various locations and taking on challenges that foster growth echoed the dynamic nature of the field. This session at IMEX Frankfurt not only provided valuable insights into the perspectives of emerging event professionals but also highlighted the industry's ongoing evolution and the exciting possibilities that lie ahead.
    See the Key Takeaways, Idea Coud and Summary in 70 languages powered by Snapsight here: https://www.snapsight.com/live-channel/24a2a0cd-ef7a-44de-9bda-9a11e1e159bd/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=ideacloud

  • At IMEX Frankfurt 2025, Ruud Janssen hosted Kai Hattendorf, a business transformation specialist and former UFI CEO, for the #DESIGNtoCHANGE podcast in Hall 9. Fresh from visits to Sabah, East Malaysia, Hattendorf shared insights on the event industry's state of flux, drawing from his extensive background, including his time at Messe Frankfurt.
    The conversation, which included perspectives from industry leaders like Reggie Agarwal of Cvent and IMEX CEO Carina Bauer, explored the concept of "accidental organizers." Hattendorf cited Web Summit and South by Southwest as prime examples of community-driven events that grew organically. He emphasized the trust inherent in event ownership and the industry's evolution, referencing the Event Canvas methodology and the Certified Trusted Advisor program.
    Climate change emerged as a central theme, with Hattendorf drawing parallels between his COP conference experiences and the upcoming IEEE Convene event in Glasgow 2025. This case study, contrasted with previous IEEE events on topics like Photonics, exemplified how events can drive solutions to global challenges. Hattendorf's approach echoed the Hitchhiker's Guide to the Galaxy's emphasis on asking the right questions to find meaningful answers.
    The podcast introduced the Event Design Competency diagnostic tool, addressing reasons for event failure. Hattendorf and Janssen discussed innovative research methods, including the "red velvet rope policy," and highlighted collaborations with organizations like SITE, MPI, and IAEE to deepen industry understanding. Hattendorf also touched on unexpected disruptions, from the Icelandic volcanic ash cloud to the COVID-19 pandemic, where UFI, AIPC, and others developed standards for converting venues into emergency facilities.
    Artificial intelligence's impact on the industry was explored, with Hattendorf mentioning Snapsight, an AI-powered content tool developed by the "Gaffney gang." Despite technological advancements, he remained optimistic about the enduring need for human connection through events.
    This comprehensive session offered valuable perspectives for professionals navigating the evolving event landscape. Hattendorf's insights emphasized the importance of adaptability, innovation, and the irreplaceable value of face-to-face interactions in an increasingly digital world, providing a roadmap for the future of events.

    Check out the Snapsight Idea Cloud, Key Takeaways and Summary here: https://www.snapsight.com/live-channel/63cf6bd0-8905-4711-9557-9c18983802ec/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

  • At IMEX Frankfurt 2025, the #DESIGNtoCHANGE podcast hosted an illuminating session on May 20th, featuring adaptive adventurers Sabrina Schoenmaker and Jack Ryan. Nestled near the IMEX canyon in Hall 9, podcast host Ruud Janssen created an "audio bubble" amidst the bustling 16,000-attendee event at Frankfurt Messe.
    Sabrina, a wheelchair user due to multiple sclerosis (Handy Fly NL), and Jack Ryan, visually impaired (Instagram: VI Adventurer), shared powerful insights during their "Travelers on Wildly inclusive" session. Introduced by CED'er and IMEX Curator Tahira Endean, they explored inclusive event planning and personal growth through adversity.
    The speakers challenged the notion of "lowering the bar" for individuals with disabilities. Instead, they advocated for creative problem-solving and rapid prototyping of solutions. Sabrina poignantly stated, "Assumptions and beliefs of others are the biggest limitations in our lives." This sentiment echoed throughout their discussion on resilience and adaptability.
    Jack emphasized the concept of "progress over perfection," likening the maintenance of adaptive skills to hunger - a constant need for practice and reinforcement. He advised, "The goal isn't to never panic, but for that time of panic to be as short as possible."
    The conversation touched on practical tools for inclusive event design, including the Event Canvas and Design for ieee, which also address climate change challenges. Sabrina highlighted the need for extreme leadership in organizing challenging trips, drawing parallels to unpredictable changes in Switzerland's mountainous regions.
    Interestingly, Sabrina reinterpreted the Dutch proverb "Kobler, stay at your last" (stick to what you're good at) as encouragement to persist in one's strengths despite challenges. This perspective resonated with their approach to overcoming obstacles and redefining possibilities.
    Looking ahead, the speakers previewed their upcoming sessions "Belonging to All" and "Perspectives on empathy," promising deeper dives into stakeholder perspectives and inclusive practices. They encouraged ongoing dialogue through social media, extending the conversation beyond IMEX.
    This session not only provided practical advice for event planners but also served as an inspiring example of how personal challenges can transform into valuable industry insights. The Design2Change series, available in various formats including an innovative augmented reality book experience, continues to push boundaries in accessibility and engagement.
    As IMEX Frankfurt 2025 demonstrated, the future of events lies in embracing diversity, fostering inclusivity, and turning challenges into opportunities for growth and innovation.
    Speakers
    Ruud Janssen
    Managing Partner / Founder
    Event Design Collective GmbH
    Jack Ryan
    Speaker adventurer, runner, cyclist, triathlete, skydiver
    Speaker
    Sabrina Schoenmakers
    Chairman
    Stichting Handifly NL

    Find the Key Takeaways, Idea Cloud and Summary of this PODcast trabslated to 70+ languges enabled by SnapSight here: https://www.snapsight.com/live-channel/459cdcdb-ca31-4667-b37e-9fe8bb503acf/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

  • At IMEX Frankfurt 2025, the #DESIGNtoCHANGE PODcast conversation series featured an insightful discussion with Amber Herrewijn (https://www.linkedin.com/in/amber-herrewijn-48166112/ ) from NHL Stenden University of Applied Sciences in Leeuwarden, Netherlands. Hosted by Roel Frissen (https://www.linkedin.com/in/roelfrissen/) in the Event Design LAB℠ onsite at #IMEX, the session explored innovations in the business events industry and event management education.
    Amber, representing BeFuture, a Co-European funded project involving six countries including Spain, Germany, Belgium, Italy, Luxembourg, and the Netherlands, discussed efforts to drive sustainability and innovation in an industry largely unchanged for four decades. The project's acceleration program grants support initiatives like Konferli for sustainable associative conferences and InnoFest, which bridges the gap between festivals and business events.
    NHL Stenden's master's program in International Leisure Tourism and Events Management, featuring a diverse cohort from seven nationalities, incorporates the Event Canvas methodology and the EDC Event Design Certificate Program. The curriculum adapts to industry changes, including AI's impact, focusing on developing tech-savvy, resilient professionals. Students like Judy from Taiwan gain practical experience at IMEX, engaging directly with industry leaders.
    Amber highlighted the contrast between festivals and business events, noting how festivals create temporary cities that offer controlled environments for innovation and trial-and-error approaches. This comparison underscored the need for more experimentation in the business events sector, which often faces constraints due to client expectations and stakeholder pressures.
    The conversation explored the shift towards a Human to Human (H2H) approach, moving beyond traditional B2B models. Amber addressed generational differences in networking, noting how the absence of cell phones in earlier generations fostered better social skills – a challenge for today's young professionals at events like IMEX and the Future Leadership Program.
    NHL Standen's design-based research philosophy, where students tackle real industry challenges, was presented as a bridge between theory and practice. This approach provides value to both students and industry partners, preparing graduates for the evolving global events landscape.
    The session concluded by emphasizing the need for ongoing innovation in event design and execution. From sustainability initiatives to creating meaningful human connections, the discussion highlighted the importance of adapting to changing industry demands to ensure the continued relevance and impact of business events in the future.
    Speakers
    Roel Frissen
    Managing Partner / co-founder
    Event Design Collective GmbH
    Amber Herrewijn
    Senior lecurer / Researcher
    NHLStenden University, Leeuwarden, the Netherlands

    A full overview of Key Takeaways, Idea Cloud and Summary can be found here courtesy of SnapSight in 70 languages :https://www.snapsight.com/live-channel/8ed20a47-6702-4120-9f7b-7373448cf19c/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways

  • In the latest #DESIGNtoCHANGE PODcast, host Ruud Janssen engaged in an illuminating conversation with Monique Ruff-Bell, TED's Chief Program and Strategy Officer, about the organization's evolution and future direction. Ruff-Bell shared insights on TED Next, a groundbreaking event in Atlanta that attracted 80% new attendees, aiming to match the impressive 55-60% retention rate of TED's Vancouver conference.
    TED's ecosystem has expanded significantly, now encompassing 3,000 annual TEDx events, TED Ed for schools, and the Audacious Project, which raises nearly $1 billion yearly for global initiatives. New thematic events like TED AI and TED Sports, alongside the Countdown Climate Change conference in Nairobi, showcase TED's commitment to diverse and impactful programming.
    Ruff-Bell highlighted TED's shift from "ideas worth spreading" to "ideas change everything," influencing event design and content curation. This philosophy is evident in TED Next's structure, which features 45 TED talks, Next stage content, and innovative networking through brain dates. The event's success is bolstered by a comprehensive first timers program and learning journeys that guide attendees through themes like leadership and creativity.
    The podcast revealed Chris Anderson's transition plan after 25 years at TED's helm, including the organization's relocation from Vancouver to California post-2026. Ruff-Bell discussed the delicate balance of honoring tradition while embracing innovation, exemplified by the introduction of "buy now, pay later" options for TED Next to attract younger professionals.
    TED Next's speaker lineup reflects this balance, featuring established names like Paul Tazewell, costume designer for "Wicked," and Dan Savage, renowned sex advice columnist, alongside emerging underground voices poised for breakthrough moments. This diverse roster underscores TED's commitment to showcasing a wide range of perspectives and ideas.
    Ruff-Bell emphasized TED's role in fostering optimism and hope, particularly crucial in today's political climate. TED events are designed as sanctuaries where attendees can disconnect from chaos and rediscover hope, with experiences shared actively on LinkedIn to engage a broader audience.
    As TED continues to evolve, it remains dedicated to creating an ecosystem of learning and inspiration. The organization'sadaptive approach, balancing the needs of long-time supporters with efforts to attract new audiences, ensures that TED remains at the forefront of spreading impactful ideas and driving positive change in an ever-changing world.
    Speakers
    Monique RuffBell - Chief Program & Strategy Officer - TED - https://www.linkedin.com/in/moniqueruffbell/
    Ruud Janssen - Managing Partner / Founder - Event Design Collective - https://www.linkedin.com/in/ruudwjanssen/

    Check out the Snapsight AI recap Takeaways, Idea Cloud and Summary here: https://www.snapsight.com/live-channel/60c6a5eb-0ad5-4bdd-8395-793fcc584d1e/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways

  • Philippe Clarinval https://www.linkedin.com/in/clarinval/ is a seasoned hospitality leader, Board Advisor, and keynote speaker passionate about service excellence, transformational leadership, and creating a positive impact. ​He knows what resonates when it comes to hospitalty as a catalyst of change.

    In this enlightening episode of the Design to Change podcast, host Ruud Janssen engages Philippe Clarinval in a profound exploration of his transformative journey through the hospitality industry.Philippe, whose illustrious career includes roles at the Grand Hotel, Swiss Deluxe Hotels board, Forbes Business Council, and Oxford Leadership, shares insights gained from his recent submission of a 224-page doctorate thesis to the University of Liverpool.
    The conversation traverses Philippe's rich experiences, from managing the Omnia Hotel in Zermatt - renowned for its James Bond-esque entrance and #1 TripAdvisor ranking - to pivotal moments in a Kyoto ramen shop. These experiences shaped his understanding of omotenashi (Japanese deep hospitality) and redefined his service philosophy. A poignant anecdote about purchasing a Loop Wheeler garment illustrates the profound care in Japanese customer service, reminiscent of a 400-year-old company's enduring legacy.
    Philippe's participation in the Kepler Academy program, with modules in Amsterdam, Kyoto, Freiburg and Basel, proved transformative. He draws fascinating parallels between Japanese hospitality and European design, contrasting Tadao Ando's nature-preserving approach at the Vitra campus with Frank Gehry's bold designs. The carbon-neutral Cartier Vauban area, originally a garrison designed by Napoleon's architect Vauban, exemplifies stakeholder alignment and corporate social responsibility in action.
    Reflecting on his educational evolution from the 2005 Cornell program in Ithaca to recent immersive experiences, Philippe emphasizes the importance of being both inspiring and inspirable as a leader. He cautions against the "mount of stupid" in the Dunning-Kruger effect, advocating for an "eyes on, hands off" leadership approach that balances guidance with autonomy.
    Personal growth emerges as a recurring theme, with Philippe's fiancée Silke noting when he "got his glow back." He employs a compelling Hermes tie metaphor to describe feeling constrained in his career, contrasting it with his current sense of liberation. This personal "Liberation Day," becomes a powerful metaphor for ongoing growth and freedom from constraints.
    Throughout the podcast, Philippe touches on various tools and concepts, from the Business Model Canvas for sustainable practices to subtle LinkedIn "Easter eggs" hinting at his experiences. He views pride as his ultimate currency and contemplates life's phases of learning, earning, and returning.
    As the conversation concludes at an experience in Grand Hotel Les Trois Rois, where a touching piano player anecdote unfolded, Philippe hints at future aspirations to make a broader impact. His journey from the "mount of stupid" to a place of wisdom, and his transition from earning to returning, offer listeners valuable insights into personal and professional development in the hospitality industry and beyond. This Design to Change episode serves as a masterclass in leadership, personal growth, and the pursuit of excellence in hospitality.

    He is presently a Forbes Business Council member and advocate for the power of purpose-driven leadership; Philippe believes luxury is defined by passion, authenticity, and unwavering dedication to core values.​

    See the key takeaways, idea cloud and summary courtesy of our AI partner Snapsight here: https://www.snapsight.com/live-channel/5d6c8c86-b5b3-4fdc-82a1-a79d2b0ca181/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways

    Check out more episodes at https://designtochange.online

  • Nicola Kastner & David Kliman (https://www.linkedin.com/in/david-kliman/) #DESIGNtoCHANGE PODcast episode Year +1 with Ruud Janssen https://www.linkedin.com/in/ruudwjanssen/) .
    Get upto speed on what Ceo Nicola Kastner (https://www.linkedin.com/in/nicolakastner/ ) of ELX and co-founder of ELX have up their sleeve and how the past year has evolved the landscape for the corporate event executives. More resources for ELX can be found here: https://www.eventleaders.com

    See the key takeaways, insights and summary courtesy of Snapsight here: https://www.snapsight.com/live-channel/65fae535-382f-4117-90ec-c42a6948c675/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways

    To learn more about the #DESIGNtoCHANGE book by the team at the Event Design Collective see https://designtochange.online

  • Meet Audette Sophia in this new episode of the #DESIGNtoCHANGE PODcast with Ruud Janssen. Audette is the founder of Catalyst Arts, a production company in California that energizes events through creative entertainment & experience design.
    From elaborately costumed performers to interactive installations, they enhance ambiance & delight guests. Audette is also the creator of the X-Factor Method, a strategic design framework for crafting more unique & interactive brand experiences. You can connect to Audette on Linkedin at https://www.linkedin.com/in/audettes/.

    Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation. .
    More episodes can de found at https://designtochange.online

  • Meet Audette Sophia in this new episode of the #DESIGNtoCHANGE PODcast with Ruud Janssen. Audette is the founder of Catalyst Arts, a production company in California that energizes events through creative entertainment & experience design.
    From elaborately costumed performers to interactive installations, they enhance ambiance & delight guests. Audette is also the creator of the X-Factor Method, a strategic design framework for crafting more unique & interactive brand experiences. You can connect to Audette on Linkedin at https://www.linkedin.com/in/audettes/.

    Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation. .
    More episodes can de found at https://designtochange.online

  • Meet Datuk Dr. Hajah Rosmawati Haji Lasuki J.P. , CEO of the Sabah International Convention Centre and event owner of the #BEinSABAH Business Event in Sabah (https://beinsabah.com.my) on this special episode of the #DESIGNtoCHANGE ONstage + BACKstage PODcast with Ruud Janssen.

    Explore what it takes to open a convention centre operating at the highest degree of competence in Kota Kinabalu in Sabah, East Malaysia. From first meeting at #IMEX24 through a previous podcast guest Chanet Ham to running the EDC Level 3 Cohort 56 in Kota Kinabalu and exploring the #DESIGntoCHANGE concepts onstage at the #BEinSABAH event in February 2025, they discuss the special #AugmentedHumanity that Sabahans bring to event design.

    YBHG Datuk Dr. Hajah Rosmawati Haji Lasuki J.P is the organising chairperson of BE in SABAH, MACEOS Sabah Chair and CEO of Sabah International Convention Centre. The 2nd International Business Forum – BE in SABAH was designed to empower and elevate Business Events across the Asia-Pacific region, leveraging the East ASEAN countries to unlock opportunities for growth and collaboration, ultimately driving economic development.

    Check out the key takeaways and highlights in this AI powered recap courtesy of Snapsight - https://www.snapsight.com/live-channel/34157377-a0ba-4f82-8812-32d56e274967/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
    Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation amongst friends.
    More episodes can de found at https://designtochange.online

  • Meet Datuk Dr. Hajah Rosmawati Haji Lasuki J.P. , CEO of the Sabah International Convention Centre and event owner of the #BEinSABAH Business Event in Sabah (https://beinsabah.com.my) on this special episode of the #DESIGNtoCHANGE ONstage + BACKstage PODcast with Ruud Janssen.

    Explore what it takes to open a convention centre operating at the highest degree of competence in Kota Kinabalu in Sabah, East Malaysia. From first meeting at #IMEX24 through a previous podcast guest Chanet Ham to running the EDC Level 3 Cohort 56 in Kota Kinabalu and exploring the #DESIGntoCHANGE concepts onstage at the #BEinSABAH event in February 2025, they discuss the special #AugmentedHumanity that Sabahans bring to event design.

    YBHG Datuk Dr. Hajah Rosmawati Haji Lasuki J.P is the organising chairperson of BE in SABAH, MACEOS Sabah Chair and CEO of Sabah International Convention Centre. The 2nd International Business Forum – BE in SABAH was designed to empower and elevate Business Events across the Asia-Pacific region, leveraging the East ASEAN countries to unlock opportunities for growth and collaboration, ultimately driving economic development.

    Check out the key takeaways and highlights in this AI powered recap courtesy of Snapsight - https://www.snapsight.com/live-channel/34157377-a0ba-4f82-8812-32d56e274967/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways

    Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation amongst friends.
    More episodes can de found at https://designtochange.online

  • According to Oscar winning Filmmaker Barnet Bain "we can all become weapons of mass creation". Since meeting at the College of Extraordinary Experiences Barnet and host Ruud Janssen 8 years ago, they have become friends as a result of an epic 3 hour bus ride conversation back to the airport in Berlin. This conversation was not left to chance and hear about his new film project based on the epic novel "Men are from Mars Women are from Venus" and his new book "How to be a friend in an unfriendly world".

    Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation amongst friends.
    More episodes can de found at https://designtochange.online

  • According to Oscar winning Filmmaker Barnet Bain "we can all become weapons of mass creation". Since meeting at the College of Extraordinary Experiences Barnet and host Ruud Janssen 8 years ago, they have become friends as a result of an epic 3 hour bus ride conversation back to the airport in Berlin. This conversation was not left to chance and hear about his new film project based on the epic novel "Men are from Mars Women are from Venus" and his new book "How to be a friend in an unfriendly world".

    Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation amongst friends.
    More episodes can de found at https://designtochange.online

  • Meet Sofya Abramchuk, Architect and multifaceted designer at the Gaudi World Foundation https://www.linkedin.com/in/sofyaabr/ in conversation with Ruud Janssen on this episode of the #DESIGNtoCHANGE PODcast.

    Sofya Abramchuk, a designer, creative director and founder, and event curator with over a decade of experience leading innovative projects at the intersection of architecture, culture, and transformation. She is the co-founder of the Originate Institute, a visionary spin‑off of the Gaudí World Foundation — where she spent eight years shaping Gaudí’s legacy before transitioning into her current role as advisor and collaborator.

    Sofya has been deeply involved in curating and delivering international events including three editions of the Gaudí World Congress and a range of immersive challenges, workshops, and exhibitions. She now serves as a collaborator and advisor to the Foundation, and is currently working with AIM Group International on the upcoming Gaudí World Congress in Chile, which will be supporting the construction of the only Gaudí-designed building outside of Spain — the long-awaited Chapel in Rancagua.

    Today, she’ll be giving a first glimpse into my new initiative: the Back to the Origins Summit, set to take place in Seoul in spring 2026 — the first event of its kind to unite thought leaders, creatives, and institutions around a shared mission: designing a future rooted in timeless wisdom and regenerative innovation.

  • Meet Sofya Abramchuk, Architect and multifaceted designer at the Gaudi World Foundation https://www.linkedin.com/in/sofyaabr/ in conversation with Ruud Janssen on this episode of the #DESIGNtoCHANGE PODcast.

    Sofya Abramchuk, a designer, creative director and founder, and event curator with over a decade of experience leading innovative projects at the intersection of architecture, culture, and transformation. She is the co-founder of the Originate Institute, a visionary spin‑off of the Gaudí World Foundation — where she spent eight years shaping Gaudí’s legacy before transitioning into her current role as advisor and collaborator.

    Sofya has been deeply involved in curating and delivering international events including three editions of the Gaudí World Congress and a range of immersive challenges, workshops, and exhibitions. She now serves as a collaborator and advisor to the Foundation, and is currently working with AIM Group International on the upcoming Gaudí World Congress in Chile, which will be supporting the construction of the only Gaudí-designed building outside of Spain — the long-awaited Chapel in Rancagua.

    Today, she’ll be giving a first glimpse into my new initiative: the Back to the Origins Summit, set to take place in Seoul in spring 2026 — the first event of its kind to unite thought leaders, creatives, and institutions around a shared mission: designing a future rooted in timeless wisdom and regenerative innovation.