Afleveringen
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New data privacy laws in Tennessee, Indiana, Montana, and Iowa put these states on par with Connecticut, Colorado, Virginia, Utah and Texas; all of them have new data privacy laws which, among other things, require affirmative opt-in and consent before you can use someoneâs email address, such as adding it to a mailing list or using it for targeted advertising. Itâs important to understand that this doesnât just apply to businesses which are headquartered in those states; most of these state laws also apply to anyone doing business with someone in that state.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/iowa-montana-indiana-tennessee-join-ranks-of-states-with-email-opt-in-law/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Texas has passed their HB 4, joining a growing list of states which have passed their own data privacy laws, laws which impact email and email marketing, among other things. The new Texas law has a very short fuse: it goes into effect on July 1, 2024, and affects any business which either is in Texas, or which does business with individuals who reside within Texas. It is also very strict on email address collection, email use, and email marketing, and among other things it requires consent before you do nearly anything non-transactional with someoneâs email address. We break it down for you here.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/new-texas-data-privacy-law-and-email/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com -
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Just when you thought it was safe to turn your back on political email skirmishes, Ready for Ron (a/k/a RFR and R4R) challenges the Federal Elections Commission (FEC) in Federal court over not being allowed to give a list chock full of email addresses to a candidate. Here's the outcome, explained in plain English.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/the-value-of-a-political-email-list-ready-for-ron-rfr-versus-the-fec/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com -
Hereâs a random question that we were asked âWe just got an email with an unsubscribe link going to kmail-lists.com; who is behind kmail-lists?â It turns out that itâs pretty hard for at least the average person to figure out who is responsible for the kmail-lists.com domain; the ESP behind kmail-lists.com is Klaviyo, who is an ESP for primarily B2C businesses, in fact they are a primary competitor to Shopify, who used to dominate the B2C (âbusiness to consumerâ) and D2C (âdirect to consumerâ) ESP space.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/kmail-lists-who-is/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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So you want to be (or are) an SMS Marketer. As you navigate the ever-changing landscape of digital marketing, itâs crucial to understand the SMS marketing legal landscape and SMS marketing laws and best practices. One key thing that SMS marketers in the U.S. often overlook, but which actually requires your attention, is the Federal Do Not Call (DNC) list. The thing is, checking the DNC list is not only essential (in fact required by law), but it can actually increase your ROI, and benefit your customers and your business! Hereâs how.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/get-a-great-return-on-sms-marketing-while-following-sms-marketing-laws-and-best-practices/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Not confirming email addresses can put your customer in physical danger, and can cause you legal liability if they are harmed. Weâve written before about how not confirming email addresses can potentially create real-world, real legal liability, because in certain settings, and particulately in ecommerce, it can actually lead to your customer suffering physical harm; maybe even death.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/how-not-confirming-email-addresses-can-create-liability-if-your-customer-is-injured-as-a-result/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Microsoft will start honoring p=reject DMARC policies for incoming email which does not pass a DMARC check when the associated DMARC record designates a policy of p=reject. This affects inbound messages at Microsoft Outlook email addresses, Microsoft Hotmail email addresses, Microsoft Live email addresses, and MSN email addresses.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/microsoft-inbox-properties-to-start-honoring-p-reject-dmarc/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Spam trigger words, do they exist, or donât they? And if spam trigger words exist, what are they? Ask 5 different email marketing or email deliverability experts whether there is really such a thing as spam trigger words, and youâll get seven different answers. Even highly respected deliverability sources will say something like âThere is no such thing as spam trigger words⊠except..â or âSpam trigger words donât exist, butâŠâ. Because you see, spam trigger words do exist.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/spam-trigger-words/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Google is ending a pilot program that allowed political campaigns to bypass the spam filter, and they have filed a motion to dismiss the lawsuit that the RNC filed against them. Note that Google is not ârestartingâ spam filtering in Gmail for political campaigns, as claimed by some, and thatâs because they never stopped. Confused? You wonât be, read on.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/google-spam-filtering-political-campaigns/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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The one-click unsubscribe law (sometimes referred to as the âone-step unsubscribe ruleâ) is part of CAN-SPAM. The CAN-SPAM unsubscribe rules include that a recipient be able to effectuate their opt-out with a one-click unsubscribe, whether that is by replying to the email or by visiting a single web page. The one-click unsubscribe law is part of our Federal law, and so applies to any and all mailing lists and mailing list email. In this episode we walk you through the requirements, and how to not be in violation of this very clear law.
Prefer to read it? You can do that here!
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Did you know that certain popular buzzwords can actually hurt your deliverability when used in your email subject line? No, weâre not talking about so-called âspam trigger wordsâ, although those are still a thing despite what some may say. And did you know that personalization in your email subject line (and even in your opening salutation) can also hurt your deliverability?
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/personalization-words-in-subject-hurt-deliverability/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Hereâs a fun âwhat ifâ game, play along with us: What if the boss gave you $10,000 to improve your brandâs email marketing ROI? How would you spend it? What would you do? Well, for us that was a no-brainer. But before we tell you how we would spend that $10k, and why, letâs cover some basics.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/is-your-email-marketing-roi-suffering-from-hidden-costs/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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If you send email, especially email marketing or other bulk email, then there are the two things that your business contracts must contain, even in the U.S., to be not just GDPR compliant, but GDPR-proofed. GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers âthe subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller.â (Here is our explanation of who is a data controller and who is a data processor. If you are a business, you are at least one, and quite possibly both.)
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/what-your-contracts-must-contain-to-be-gdpr-compliant-and-gdpr-proof/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Itâs hard to believe as we are closing in on 2023 that there are still email marketers and other bulk email senders who donât immediately remove people who unsubscribe from their list, but itâs true. So this article is for those people who need to understand that you really really need to remove the email addresses of people who want to opt-out from your mailing lists as soon as humanly possible. Even though CAN-SPAM gives you 10 days to do it.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/why-you-should-process-unsubscribes-immediately-even-though-can-spam-gives-you-10-days/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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With the UK adopting their own UK GDPR following Brexit, itâs important to understand that you canât just block from your website people coming in from the EU or the UK. As we have mentioned in other articles on GDPR compliance, GDPR specifically prohibits the automated profiling of individuals, including of their online identifiers or locations, which means that it is a violation of GDPR to note, in an automated fashion, from what region in the world they are surfing over to your website.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/why-you-cant-just-block-eu-visitors-eu-customers-or-any-eu-traffic-under-gdpr/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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GDPR, the EUâs General Data Protection Regulation, went into effect on May 25, 2018. The UK adopted their own UK GDPR after Brexit, which closely tracks the original EU GDPR. GDPR applies to any business that collects any personal information data about individuals. This personal data, or âpersonally identifiable informationâ (PII) includes things from which identity can be derived, such as, for example, a street address, a telephone number, an email address, and even an IP address.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/why-u-s-companies-must-comply-with-gdpr-and-how-to-do-it/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Despite that GDPR is coming up on its fifth anniversary, people are still asking questions like âWhat is a âdata controllerâ or a âdata processorâ under GDPR?â And âHow is a GDPR data processor different from a GDPR data controller?â And even âCan a company be both a data processor and a data controller at the same time under the EU General Data Protection Regulation?â And the ever important question: âDo we have to comply with GDPR if we are in the U.S.?â Here are the answers.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/gdpr-data-controller-and-gdpr-data-processor-explained/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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We talk about the CAN-SPAM Act often, and you may even hear about it from time to time when email spam makes the news, or when looking at your own email marketing policies, or, even, when dealing with spam complaints. But what exactly is CAN-SPAM and which parts of it are most applicable to you? Here are the 10 things that you need to know about CAN-SPAM.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/ten-things-you-should-know-about-can-spam/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Did you know that your mailing listâs MR is way more important than LS (List Size)? In fact, MR is one of the most important, if not the most important, metric of all, and yet it is often the most overlooked metric! Not familiar with âMRâ? Read on!
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/mailing-list-mr-most-important-metric-of-all/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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Hereâs something that often comes up in discussions with email senders. You really really need to remove the email addresses of people who want to opt-out â that is, to unsubscribe â from your mailings lists as soon as humanly possible. Even though CAN-SPAM gives you ten days to do it.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/why-you-should-process-unsubscribes-immediately-even-though-can-spam-gives-you-10-days/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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