Afleveringen
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âYou donât have to be on one end of the spectrum or the other. Itâs okay to find the middle ground.â
In this episode of Farming on Purpose, I sit down with Ali Lightfoot of Lightfoot Farmstead in Tennessee to talk about building a direct-to-consumer farm business while balancing full-time jobs, raising kids, and figuring it out one step at a time.
Ali shares how she went from having zero agricultural background to helping grow a thriving farmstead operation alongside her husband, Wesley. What started as a small effort to feed their own family slowly expanded into beef, pork, pasture-raised chicken, eggs, jams, jellies, raw milk, and a loyal customer base throughout the Memphis area.
We talk about the realities of scaling a farm business outside of traditional agriculture, including the challenges of balancing work and family, losing their USDA processing facility in a fire, and rebuilding their business through creativity and persistence.
Ali also shares the story behind their now-famous bright blue converted school bus turned mobile farm store â a project that started almost as a joke and became one of the most recognizable parts of their business.
This episode is packed with honest conversations about direct-to-consumer farming, educating consumers, building systems that actually work, and creating a farm business that fits your family and values.
Key Topics:
Growing a farm business while both spouses work full-time Transitioning from feeding your family to selling direct-to-consumer Building a loyal customer base through farmers markets and education The challenges of scaling beef, pork, and pasture-raised chicken Losing their USDA processing facility in a fire and rebuilding afterward Converting a 1990s school bus into a mobile farm store Educating customers about seasonality and food production Why finding the âmiddle groundâ in agriculture matters Balancing profitability, food quality, and affordability Teaching others how to raise and process their own foodLINKS
Follow Ali & Lightfoot Farmstead: Facebook, Instagram & TikTok: @lightfootfarmsteadtn
Website: https://www.lightfootfarmsteadtn.com/
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Other Episodes You May Enjoy:
Episode #112: A Family Legacy of Dairy and Determination[Text Wrapping Break]A deep dive into what it really means to grow up in dairy farming and carry that responsibility forward. This episode explores the connection between family, livestock, and identityâand the pressure that comes with keeping it all going.
Episode #101: From Conventional to Regenerative: One Family's Journey to Building a Sustainable Farm
This episode explores what it actually takes to build a local food business, connect with customers, and create additional income streams beyond commodity agriculture.
Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms
A practical discussion around diversification, value-added agriculture, and finding ways to create more stability and profitability within a farm operation.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âWe have to evolve to keep what we have.â
In this episode of Farming on Purpose, I sit down with Hannah and Ashley Rainville, two sisters from a multi-generational dairy farm in northern Vermont, to talk about what it looks like to face one of the hardest decisions in agricultureâstepping away from the system you were raised in.
Hannah and Ashley share the reality behind their familyâs decision to sell their dairy herd after generations of milking cows. What started as a tough winter filled with breakdowns, low milk prices, and mounting pressure turned into a deeper conversation about sustainabilityânot just financially, but for their family, their future, and their way of life.
We talk about the emotional weight of that decision, what it means to redefine legacy, and how theyâre beginning to build a new path forward. From experimenting with gardening and livestock to exploring direct-to-consumer opportunities, theyâre not walking away from farmingâtheyâre reshaping it.
This episode is a powerful listen for anyone navigating change in agriculture, questioning the systems theyâve been handed, or trying to figure out what comes next for their farm and their family.
Key Topics:
The reality behind selling a family dairy herd Why the traditional dairy model is becoming harder to sustain The emotional side of change and decision-making on a family farm What it means to protect legacy while doing things differently How small experiments can shape a new direction for your farm Building a diversified, direct-to-consumer model Why familyânot the operationâhas tocome first Navigating uncertainty while creating new opportunitiesLINKS
Follow Hannah & Ashley Rainville: TikTok & Facebook: RainvilleRizzz
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode #112: A Family Legacy of Dairy and Determination
A deep dive into what it really means to grow up in dairy farming and carry that responsibility forward. This episode explores the connection between family, livestock, and identityâand the pressure that comes with keeping it all going.
Episode #90: Current State of Farming â A Tale of Two Scales
This episode breaks down one of the biggest tensions in agriculture todayâthe gap between small family farms and large-scale operationsâand what that means for the future of the industry.
Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef
A practical look at what diversification can actually look like on a farm, including selling direct-to-consumer and building additional income streams beyond traditional models.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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Zijn er afleveringen die ontbreken?
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âConvenience replaced skill, and we stopped noticing what we lost.â
In this episode of Farming on Purpose, I sit down with Kody Hanner, founder of The Homestead Education, to talk about what happens when life forces you to rethink everythingâyour food, your health, and the way your family operates.
Kody shares the story of her husbandâs end-stage liver disease diagnosis at 33 and the decision that followedâto completely change how they lived in order to fight for his health. What started as a response to a crisis turned into a full shift toward homesteading, whole foods, and rebuilding lost skills.
We talk about the reality of what it takes to produce your own food, why so many families feel overwhelmed trying to start, and how small, intentional changes can lead to long-term transformation. Kody also shares how bringing kids into the process builds responsibility, confidence, and a stronger family unit.
This episode is a great listen for anyone who has ever felt disconnected from their food, overwhelmed by where to start, or curious about what it actually looks like to build a more self-sufficient lifestyle.
Key Topics:
The turning point that led to a complete lifestyle shift What it actually takes to produce your own food at home Why convenience has replaced skill in modern life How to start building homesteading skills without overwhelm The role of food in long-term health and healing Teaching kids responsibility through real-life involvement Why knowledge is more valuable than stockpiling supplies The mindset shift required to live more self-sufficientlyLINKS
Learn more about The Homestead Education: https://www.thehomesteadeducation.com
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
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Other Episodes You May Enjoy:
Episode #59: Start Homesteading in Your Kitchen with Meghan Gates
Meghan Gates shares how she began her homesteading journey by focusing on simple, practical skills in the kitchen. From baking bread to preserving food and making intentional sourcing decisions, this episode walks through how small, consistent changes can build confidence and capability over time.
Episode #64: From Homesteading to Backgrounding Beef and Meat Business Expansion
This episode follows the evolution from a small-scale homesteading mindset into a growing livestock and meat business. It covers the transition into backgrounding cattle, expanding production, and the operational and marketing considerations that come with scaling beyond the homestead.
Episode #55: The Farm & Food System - Insurance, Regulation, and Trends toward Self Sufficiency
A broader look at the systems that shape agriculture and food production, this episode explores how insurance, regulation, and policy impact producers and consumers alike. It also dives into the increasing interest in self-sufficiency and what that shift means for the future of food systems.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âPolicies built for emergencies rarely stay temporary.â
In this solo episode of Farming on Purpose, I continue the conversation about resource allocation in agriculture â but this time through the lens of policy, infrastructure, and the decisions that quietly shaped modern farming.
Most farmers today operate within a system that was built long before they ever planted their first crop. Grain elevators, crop insurance programs, futures markets, rail systems, and federal farm programs all grew out of a moment of crisis during the Great Depression. What started as an emergency response to collapsing farm prices eventually became the framework that now guides much of modern agricultural production.
In this episode, I walk through how government involvement in agriculture began in the 1930s, how the Agricultural Adjustment Act reshaped production decisions, and how the infrastructure that followed reinforced those choices for generations.
This conversation isnât about criticizing the system â the policies created during that era helped stabilize agriculture and protect the countryâs food supply. But it is worth asking how those policies continue influencing the crops we grow, the risks farmers take, and the structure of rural communities today.
If youâve ever wondered why corn and soybeans dominate so much of the agricultural landscape â or why switching crops isnât nearly as simple as people often assume â this episode helps explain the deeper story behind it.
Key Topics
Why the U.S. government first intervened in agriculture during the Great Depression How the Agricultural Adjustment Act reshaped crop production and market stability Why Title I commodity crops (corn, soybeans, wheat, cotton, rice, and peanuts) became the backbone of federal policy How infrastructure â grain elevators, rail systems, ethanol plants, and futures markets â reinforced those crops over time The role crop insurance and federal programs play in reducing risk for producers Why diversification is harder today than it was historically How agricultural consolidation has changed rural communities The difference between feeding people directly and supporting global food systems through commodity production Why simply telling farmers to âgrow something elseâ ignores the infrastructurerequiredto support new crops The tension between stability and flexibility in modern agricultural systemsReflection Questions from This Episode
This episode closes with questions designed to help producers think more deeply about the systems they operate within:
If the system we farm in today was built during a crisisnearly 100years ago, how might that influence the choices we see as ânormalâ? What risks does our current system reduce â and what kinds of flexibility might it limit? If diversification were possible in your region, what infrastructure would need to exist first? Are our current production systemsoptimizingstability, efficiency, or resilience? What role should policy play in shaping agricultural production in the future? If the goal is both global food reliability and strong rural communities, how might those priorities be balanced? What conversations should agriculture be having now about the next generation of policy and infrastructure?Links Referenced in This Episode
FRASER wholesale price data
https://fraser.stlouisfed.org/files/docs/publications/SCB/pages/1935-1939/2755_1935-1939.pdf
CBO crop insurance subsidy
https://www.cbo.gov/budget-options/60893
GAO crop insurance
https://www.gao.gov/products/gao-23-106228
USDA soybean use
https://www.usda.gov/sites/default/files/documents/coexistence-soybeans-factsheet.pdf
MSU soybean use
https://www.canr.msu.edu/news/where_do_all_these_soybeans_go
MSU trypsin inhibitor
https://www.canr.msu.edu/news/hidden-variable-in-soybean-meal-trypsin-inhibitors-and-swine-growth
Journal of Animal Science
https://academic.oup.com/jas/article/doi/10.1093/jas/skaf253/8234085
USDA ERS corn overview
https://www.ers.usda.gov/topics/crops/corn-and-other-feed-grains/feed-grains-sector-at-a-glance
USDA ERS ethanol use
https://www.ers.usda.gov/publications/pub-details?pubid=105761
AHA advisory
https://www.ahajournals.org/doi/10.1161/cir.0000000000000510
Linoleic acid review
https://pubmed.ncbi.nlm.nih.gov/22889633
JAMA plant oils study
https://jamanetwork.com/journals/jamainternalmedicine/article-abstract/2831265
Johns Hopkins explainer
https://publichealth.jhu.edu/2025/the-evidence-behind-seed-oils-health-effects
Alternative PUFA interpretation
https://pmc.ncbi.nlm.nih.gov/articles/PMC5437600
LINKS
Learn more about Outlaw Ranch Care and the Country Living Academy: https://outlawranchcare.com
Listeners of the Farming on Purpose Podcast can also receive a 50% off for the annual membership using the special code FP50.
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy
Episode #125: Raising More Than Livestock â Building a Multi-Generation Direct-to-Consumer Farm Business
This episode explores what it takes to build a diversified farm business outside of traditional commodity systems. Nola and Mikaela Schultz share the realities of running a multi-generation family farm while developing direct-to-consumer markets, navigating processing challenges, and creating new income streams for the next generation.
Episode #124: Marriage, Parenthood & Building a Business
Building a farm or ag-related business affects more than just production decisionsâit shapes family life as well. This episode dives into the reality of building a business while raising a family, exploring the leadership, structure, and long-term vision required to create something that supports both your work and your life.
Episode #123: Year-End Tax Planning and Financial Confidence on the Farm
Understanding the financial side of farming is critical to managing risk and building resilient operations. In this episode, Kansas Farm Management economist Tressie Mitzner shares practical strategies for improving financial clarity, preparing for taxes, and making better long-term business decisions on the farm.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âPeople really want the agricultural life. They want to learn how to do it rightâthey just need someone willing to show them.â
In this episode of Farming on Purpose, I sit down with Frank Baggiolini, asset manager and content creator for Outlaw Ranch Care, to talk about a growing shift in rural America: the rise of first-time landowners and the opportunity agriculture has to welcome them.
Frank grew up surrounded by agriculture in California, raising registered Polled Herefords through youth projects while his family farmed vegetables in the Salinas Valley. Over the years, his career took him across several corners of the industryâfrom dairy work and orchard removal to managing equipment operations for large pistachio and almond farms.
Today, that experience has come full circle.
Through Outlaw Ranch Care and their Country Living Academy, Frank and his partners help new rural landowners learn the practical skills needed to manage their land, care for livestock, operate equipment, and build productive properties.
We talk about the reality many new landowners face when they purchase rural property with big dreams but little experience. Frank shares how simple knowledge gapsâfrom backing a trailer to managing pasture weedsâcan quickly become overwhelming without guidance.
We also discuss the bigger picture for agriculture. While the rise of small acreage properties can sometimes create tension within traditional ag communities, Frank believes helping new landowners become responsible stewards of the land ultimately strengthens agriculture as a whole.
This episode is a great listen for producers, first-time landowners, homesteaders, and anyone thinking about buying rural property and learning how to care for it well.
Key Topics
Growing up in California agriculture raising Polled Herefords and row crops· How Frankâs career moved through multiple sectors of agriculture· The story behind starting Outlaw Ranch Care · Why many first-time landowners struggle after purchasing rural property · Teaching practical ranch skills through the Country Living Academy · Common mistakes new landowners make when buying tractors and equipment · Documenting the process of building and restoring a small ranch property · The debate around small acreage âranchettesâ and land stewardship · Why helping new landowners succeed can benefit the future of agriculture · How small producers can still contribute to the broader cattle industryLINKS
Learn more about Outlaw Ranch Care and the Country Living Academy: https://outlawranchcare.com
Listeners of the Farming on Purpose Podcast can also receive a 50% off for the annual membership using the special code FP50.
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy
Episode #127: Why Farm Succession Planning Canât Wait
A conversation about the urgency of farm and ranch succession planning and what happens when the next generation isnât prepared to take over. This episode explores the scale of land expected to transition in the coming decades and why preparing the next generation of agricultural leaders matters more than ever.
Episode #125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business Nola and Mikaela Schultz share how they built Schultz Country Market and created a direct-to-consumer meat business that supports both their family and their farm.
Episode #73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess Jess Perez shares how she built a cow-calf operation while selling beef directly to consumers and building a digital audience.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âFarmers markets are great â but theyâre a narrow pipe between farmers and consumers.â
In this episode of Farming on Purpose, I sit down with Dan Brunner, founder of Market Wagon, to talk about one of the biggest challenges in local food systems: distribution.
Dan comes from a background in software and logistics, but his interest in food systems goes back decades. Long before grocery delivery was common, he believed consumers would eventually buy more of their food online. When he met a farmer who shared a similar vision, they partnered to launch Market Wagon in 2017 â a platform designed to connect local farmers and food producers directly with consumers through an online marketplace and delivery network.
We talk about the hidden complexity of the modern grocery supply chain, why farmers markets alone canât scale access to local food, and how Market Wagon is widening the connection between producers and consumers.
Dan also shares how the company grew from a single city to serving dozens of regional markets, what the COVID grocery shift revealed about consumer behavior, and why transparency around food production is becoming increasingly important.
This episode is a great listen for producers interested in expanding direct-to-consumer sales, farmers navigating multiple marketing channels, and anyone curious about how local food systems are evolving in the digital age.
Key Topics:
The logistics problems inside the modern grocery supply chain Why farmers markets represent only a small slice of food distribution How Market Wagon connects producers and consumers through weekly delivery hubs The two-sided challenge of building a marketplace for both farmers and shoppers How COVID accelerated online grocery adoption and local food interest Inventory management and pricing for farmers selling through the platform The role of transparency in helping consumers understand how food is produced Why product diversity actually benefits farmers in a shared marketplace What producers should know before joining Market WagonLINKS
Learn more about Market Wagon: https://www.marketwagon.com
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode #125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business â A conversation with Nola and Mikaela Schultz about building Schultz Country Market and selling farm products directly to customers. This episode dives into pricing, processing challenges, marketing meat, and what it takes to grow a farm business that supports both the family and the land.
Episode #73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess â Jess Perez shares how she returned to agriculture and built a cow-calf operation while selling beef directly to consumers. This episode explores online storytelling, building an audience, and creating multiple income streams in agriculture.
Episode #74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms â Amanda shares how she found her place in a multi-generation cow-calf operation and started selling beef directly to customers. The conversation covers diversification, building new revenue streams, and the real financial considerations behind direct-to-consumer agriculture.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âEvery generation of farmers has asked the same question: What do we do with what we have?â
In this solo episode of Farming on Purpose, I take a deep dive into the history of agriculture â not just as a timeline of events, but as a story of resource allocation.
From subsistence survival to the Homestead expansion, through industrialization, the Green Revolution, the 1980s farm crisis, and into todayâs era of transition and generational transfer, one theme remains constant: producers must decide how to allocate what is scarce.
In earlier eras, it was labor. Then land. Then machinery. Then knowledge. Then capital. Today? It may be energy, leadership, and continuity.
This episode explores how global events reshaped agriculture in 20-year spans â and why the next 20 years may change more than we realize as 70% of U.S. farmland is expected to change hands.
If you are thinking about transition, sustainability, leadership, or simply trying to build something that lasts â this episode will challenge how you think about your operation.
Key Topics:
The Subsistence & Survival Era: Farming when the margin for error was zero· The Homestead Era: Expansion, ownership, and the belief that growth meant opportunity· Industrialization: Tractors, mechanization, and managing debt as a new resource · The Green Revolution: Science, yield, and knowledge replacing land as the growth engine · The 1980s Farm Crisis: Debt, collapse, and the emotional toll rarely discussed · How farm size grew 200% while the farm population fell 97% · Why local food sales increased 140% before 2020 · The largest generational land transfer in U.S. history happening right now · Why management â not land â may be the true limiting factor today · Sustainability as personal, financial, and generational â not just environmentalReflection Questions from This Episode:
This episode closes with practical questions every producer should consider:
Where is my energy actually going? What resources am I protecting â and which ones am I spending without realizing it? What am I doing out of habit instead of intention? If I stepped away for six months, what would break? What problem is my operation actually solving? Am I allocating resources reactively or strategically? Am I building something transferable â or something only I can carry? What resource will matter most in the next 20 years? What does sustainability really mean in my context? Who needs to be part of these conversations before they become urgent?LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Farm Succession Planning: Securing Your Familyâs Legacy â A practical conversation about transition planning, family communication, and protecting the long-term future of your operation. A strong follow-up to Jaceâs insights on decentralized leadership and building a farm that outlasts one generation. Listen: https://podcasts.apple.com/us/podcast/episode-87-farm-succession-planning-securing-your/id1652386715
Marriage, Parenthood & Building a Business â An honest look at building a growing business while raising a family. This episode pairs well with Jaceâs discussion on leadership, structure, and creating a business that supports your life instead of consuming it. Listen: https://podcasts.apple.com/us/podcast/marriage-parenthood-building-a-business/id1652386715
Year-End Tax Planning and Financial Confidence on the Farm â A finance-focused episode covering taxes, recordkeeping, and strategic cash flow planning. Perfect for listeners who want to go deeper after hearing Jace explain why monthly financial clarity matters. Listen: https://podcasts.apple.com/us/podcast/year-end-tax-planning-and-financial-confidence/id1652386715
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âYou donât know what you donât know â and thatâs what keeps people up at night.â
In this episode of Farming on Purpose, I sit down with Jace Young, founder and CEO of Legacy Farmer, to talk about the financial side of agriculture that most producers avoid â until they canât.
Jace grew up on a multi-million-dollar Kansas farm that ultimately went bankrupt. Years later, working in ag banking â including at the same banks his family once approached â he gained access to the financial documentation behind the collapse. What he discovered changed the direction of his life.
We talk about centralized leadership, pride, emotional decision-making, and why updating your numbers once a year isnât enough. Jace shares what he sees inside banks today, how loan committees actually think, and why producers who understand their balance sheets have leverage most others donât.
This episode is a must-listen for producers stepping into leadership roles, families navigating transition, and anyone who wants to build a farm business that outlasts one generation.
Key Topics:
Growing up inside a 14,000-head feedyard and watching it go bankrupt What ag banking revealed about financial blind spots in farm businesses Centralized vs. decentralized leadership in agriculture Why updating financials monthly changes everything How to build trust (and leverage) with your banker Farm debt trends and what tightening credit could mean for 2026 Why service-based businesses create stability alongside production agriculture Exposing financial weaknesses without destroying family relationships Transition planning through transparency, not secrecyLINKS
Learn more about Legacy Farmer: https://www.legacyfarmer.com
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Farm Succession Planning: Securing Your Familyâs Legacy â A practical conversation about transition planning, family communication, and protecting the long-term future of your operation. A strong follow-up to Jaceâs insights on decentralized leadership and building a farm that outlasts one generation. Listen: https://podcasts.apple.com/us/podcast/episode-87-farm-succession-planning-securing-your/id1652386715
Marriage, Parenthood & Building a Business â An honest look at building a growing business while raising a family. This episode pairs well with Jaceâs discussion on leadership, structure, and creating a business that supports your life instead of consuming it. Listen: https://podcasts.apple.com/us/podcast/marriage-parenthood-building-a-business/id1652386715
Year-End Tax Planning and Financial Confidence on the Farm â A finance-focused episode covering taxes, recordkeeping, and strategic cash flow planning. Perfect for listeners who want to go deeper after hearing Jace explain why monthly financial clarity matters. Listen: https://podcasts.apple.com/us/podcast/year-end-tax-planning-and-financial-confidence/id1652386715
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âYouâre going to make mistakes â and then youâre going to learn from those mistakes.â
In this episode of Farming on Purpose, I sit down with Hayley Darnielle, owner of Crooked Creek Farms in Montana, to talk about building a diversified, direct-to-consumer farm business from the ground up.
What started as a simple Facebook page and one milk cow has grown into a full-time operation providing raw milk, pork, poultry, eggs, and more to local families. Hayley shares what itâs really like to be a first-generation farmer, how Montanaâs Food Freedom Act shaped her business, and why responsibility, transparency, and boundaries matter just as much as growth.
This conversation explores diversification with intention, navigating customer relationships, using grants to fuel growth, and building a farm that supports both family life and long-term sustainability.
Key Topics:
Starting a farm business without growing up in agriculture How Montanaâs Food Freedom Act opened the door for direct-to-consumer sales Diversifying livestock with purpose and limited acreage Balancing motherhood, farm work, and business growth Learning through trial, error, and knowing when to scale back Building infrastructure as a first-generation producer Navigating customer expectations and setting boundaries Using the USDA Value-Added Producer Grant to accelerate growth Growing two farm operations side by sideLINKS
Follow Crooked Creek Farms and learn more about Hayleyâs operation: https://www.crookedcreekfarmsmt.com
Follow Crooked Creek Farms on Facebook, Instagram, and TikTok: Crooked Creek Farms MT
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy
#122: How Agritourism Is Transforming Farming â A look at how opening the farm to the public through agritourism can create new income streams, strengthen community trust, and support long-term farm sustainability.
#125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business â An honest conversation about diversification, family roles, and building a direct-to-consumer business that supports both the farm and the people behind it.
#76: Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke â A conversation about purpose, priorities, entrepreneurship, and building income beyond tradition while staying rooted in agriculture.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âYou donât have to have a perfect farm â you just have to open the gate.â
In this episode of Farming on Purpose, I sit down with Megan Daluge, a fifth-generation Wisconsin dairy farmer and co-founder of Milkân Mamas, to talk about what diversification really looks like when youâre committed to keeping the dairy â and the family â at the center.
Megan shares how she and her sister navigated family transition, industry pressure, and a tough dairy economy by building multiple income streams alongside their 100-cow dairy. From launching farm camps and agritourism to running a womenâs boutique and coaching farmers on social media storytelling, this conversation is an honest look at resilience, creativity, and evolving with purpose.
This episode is a must-listen for farmers, ranchers, and ag entrepreneurs who feel pulled in more than one direction â and want permission to try something new without losing what matters most.
Key Topics:
Navigating family transition on a multi-generation dairy farm Knowing when âenough cowsâ is enough Launching farm camp and agritourism with minimal overhead Overcoming fear around opening the farm to the public Diversifying income without abandoning production agriculture Using social media to tell your farm story without burnout Setting boundaries, handling criticism, and staying authentic online Embracing failure, pivots, and being multi-passionate in agricultureLINKS
Follow Milkân Mamas on Instagram: @milknmamas Find Daluge Farm on Facebook Follow Milkân Mamas on TikTok
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy
#122: How Agritourism Is Transforming Farming â A look at how opening the farm to the public through agritourism can create new income streams, strengthen community trust, and support long-term farm sustainability.
#125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business â An honest conversation about diversification, family roles, and building a direct-to-consumer business that supports both the farm and the people behind it.
#76: Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke â A conversation about purpose, priorities, entrepreneurship, and building income beyond tradition while staying rooted in agriculture.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âIf you donât start early enough to make a plan, it never takes care of itself.â
In this episode of Farming on Purpose, I sit down with Heidi Olson, certified farm succession planner and founder of Pathfinder Legacy Advisor, LLC, to talk about why succession planning is about far more than paperworkâand why waiting too long puts both farm families and farmland at risk.
Heidi brings decades of experience in banking, wealth management, trusts, and estate planning, along with firsthand experience navigating succession planning within her own family. We talk through how to start difficult conversations, why communication breakdowns are often the biggest obstacle, and what farm families of every size should be thinking about now as millions of acres of farmland prepare to change hands.
Key Topics:
Why farm succession planning canât be postponed The risks of waiting too long to start the conversation How to structure productive family meetings Why succession planning is operationalânot just legal Managing control and change across generations Communication challenges inside family-run operations Succession planning for small, part-time, or diversified farms What to look for in a qualified farm succession planner Preparing the next generation without forcing outcomesYou can learn more about Heidi and her work at pathfinderlegacy.com, or reach out directly at [email protected]. Heidi also hosts the Pathfinder Legacy Podcast, which is linked on her website.
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode 87: Farm Succession Planning: Securing Your Family's Legacy
Episode 8: Shifting Seasons in Motherhood and Ranching with Richelle Barrett
Episode 19: Homesteading Skills with a Farm Family with 14 Hands Ranch
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âYou donât just clock out of agriculture â itâs a lifestyle.â
In this episode of Farming on Purpose, I sit down with Olivia Harms â a sixth-generation rancher, country-western artist, and self-employed musician balancing life on the ranch with life on the road.
From growing up on a family ranch dating back to 1872, to performing on national television and major rodeo stages, Olivia shares what it really takes to carry Western culture forward while building a creative career. We talk about authenticity in music, advocating for agriculture in urban spaces, navigating burnout, and balancing ranch life, marriage, and a demanding touring schedule.
This episode is a powerful reminder that agriculture and creativity are both lifestyles â not jobs you clock out of â and that staying rooted matters, even when your work takes you far from home.
Key Topics:
Growing up on a sixth-generation ranch and carrying agricultural heritage forward Using music as a platform to advocate for agriculture and Western culture Behind-the-scenes realities of national television and music competition shows Balancing ranch life, marriage, and a self-employed creative career Burnout, creativity, and reconnecting with what matters most Writing authentic music rooted in real-life experiences Advice for dreamers pursuing unconventional or creative careersLINKS
Follow Olivia Harms and explore her music, tour dates, and merch: https://www.oliviaharms.com
Follow Olivia on Instagram, Facebook, and TikTok: @oliviaharmsmusic
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
#120: Finding Where You Belong on the Farm or Ranch â A thoughtful conversation about identity, purpose, and discovering your role within agriculture, especially when your path looks different than expected. Farming on Purpose
#124: Marriage, Parenthood & Building a Business â A real-life look at balancing marriage, family, and entrepreneurship while building a business alongside life in agriculture. Farming on Purpose
#117: Raising Kids, Cows, and Conversations: Paige Dulaneyâs Real-Life Look at Ranching, Transition, and Family â Honest stories about family roles, legacy planning, and mixing business with relationships. Farming on Purpose
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âYou canât raise a cow that only has steaks on it â it doesnât exist.â
In this episode of Farming on Purpose, I sit down with Nola and Mikaela Schultz, a mother-in-law and daughter-in-law team behind Schultz Country Market, to talk about what it really takes to build a direct-to-consumer meat business inside a multi-generation farm.
We cover the realities of processing, pricing, inventory management, and marketing â along with the family conversations, faith, and perseverance required to grow a business that supports both the farm and the people behind it.
Nola and Mikaela share honest lessons from launching an on-farm market, navigating processor relationships, learning how to price meat sustainably, and using social media to reach customers far beyond their local community. This episode is a must-listen for anyone exploring direct-to-consumer sales, diversification, or family business transitions in agriculture.
Key Topics:
Transitioning from a multi-generation farm to a direct-to-consumer meat market Processing challenges and how to work with the right partners Pricing meat for sustainability â not comparison Managing inventory, bundles, and value-added products Using Facebook Live and TikTok to grow a local and regional customer base Navigating family roles, succession, and hard conversations Faith, resilience, and staying the course during hard seasonsLINKS
Sign up for the Schultz Country Market shipping waitlist: https://www.schultzcountrymarket.com
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
#117: Raising Kids, Cows, and Conversations: Paige Dulaneyâs Real-Life Look at Ranching, Transition, and Family â Honest stories about family roles, legacy planning, and mixing business with relationships. Farming on Purpose
#74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms â A deep dive into selling beef direct to consumers, including challenges and pricing decisions. Farming on Purpose
#76: Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke â An entrepreneurial exploration of finding purpose, priorities, and diversified income on the farm.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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Finding your place in agriculture isnât always simpleâor straightforward. In this special mashup episode of Farming on Purpose, weâve pulled together stories from past guests who share how they discovered (and sometimes redefined) their role on the farm or ranch. From balancing family dynamics and business decisions, to stepping into unexpected responsibilities, to building side ventures that make staying on the land possibleâthese voices remind us thereâs no one-size-fits-all job description in ag. Their journeys show the heart, grit, and creativity it takes to carve out a role that fits both your skills and your dreams.
Listen to the full interviews:
Episode #8 Shifting Seasons in Motherhood and Ranching with Richelle Barrett
Richelle Barrett
https://www.facebook.com/theprairiecrocus
https://www.prairie-crocus.com/
Episode #15 Developing Routines for Ranch Roles and Profitability with Marli Scarborough
Marli Scarborough
https://www.instagram.com/marliscarborough/
Episode #21 Systems for Managing Life & Work on the Farm with Natalie Egger
Natalie Egger
https://www.instagram.com/natalie_egger_consulting/
www.eggerconsulting.ca
Episode #109 Building a Future on the Farm: How One Rancher Found Her Own Path Home
Lettie Nickell
https://lettienickell.com/
https://www.facebook.com/mcbarmeatco
https://www.instagram.com/lettienickell/#
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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Starting a farm from the ground up isnât easyâbut itâs possible. In this episode, I pulled together stories from beginning farmers who are doing just that. Some bought back family ground. Others started with just a few acres, raising food for their own families and learning as they went. A few had help, and many didnât. But every single one had to work through doubts, learn from failure, and find their own way forward. These are the stories of grit, family, long days, and the kind of deep belief it takes to build something that lasts. Whether youâre dreaming of your first 10 acres or trying to prove yourself in a family operation, I hope this episode reminds youâyouâre not alone, and your story is worth building.
Listen to the full interviews:
Episode #103 Building a Ranch From Scratch: How One Family's Faith and Grit Created Their Legacy
Laura Hicks
www.laurahicks.org
www.instagram.com/laura_a_hicks
www.facebook.com/laura.hicks.1884
Episode #77 How Full Time Farming Works for Winding Creek Farms
Harry Frederick
https://www.facebook.com/windingcreekfarmsKY
www.windingcreekfarms.com
https://www.instagram.com/windingcreekfarms/
https://www.tiktok.com/@windingcreekfarms801
Episode #72 Advice from a First-Generation Farmer on Surviving Trends
Joseph Blakeslee
https://www.tiktok.com/@blakesleeacres?_t=8mBoNynbHVy&_r=1
https://youtube.com/@blakesleeacres?si=ZRrEdeM9xztkVK0A
https://www.facebook.com/share/KeVHkkjHNae61BUq/?mibextid=qi2Omg
https://www.facebook.com/share/4AW7ZtymLMnYGcqq/?mibextid=qi2Omg
Episode #99 Working Full Time While Building Her Farm Dream with Brenna Beard
Brenna Beard
https://www.instagram.com/brennabeardfarms/
https://www.youtube.com/@brennabeardfarms
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âYou can do anything you set your mind to. I say that all the timeâand I say that as a working mom. Thereâs judgment, exhaustion, and chaos, but Iâm building a legacy for my daughter. She doesnât know any differentâthis is just life for her, and thatâs what makes it worth it.â â Penny DuSablon
In this episode of Farming on Purpose, I sit down with Cole and Penny DuSablon, the husband-and-wife team behind Springpoint Company in Newton, Illinois. What started as a 7Ă16-foot trailer selling livestock feed has grown into a thriving small-town business combining a feed store, western boutique, and trailer dealership â all built on faith, family, and hard work.
We talk about the challenges and rewards of running a business together, parenting while growing a brand, and staying grounded in purpose when life gets hectic. Cole and Penny share what itâs really like to balance marriage, motherhood, and management in modern agriculture â and how trusting the process has shaped both their business and their family.
Key Topics:
Building Spring Point Company from a 7Ă16 trailer to a storefront Balancing marriage, motherhood, and business ownership Taking the leap from job security to entrepreneurship Navigating small-town retail challenges and loyalty Mentoring rural youth through part-time employment The role of faith and community in business growth Finding hope in the next generation of agricultureYou can find Cole and Penny online for more of their story and daily life behind Springpoint Company: đŽ Website: springpointco.com đ± Instagram & Facebook: @springpointco đ„ TikTok: @pennydusa | @coledusa
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode 120: Finding Where You Belong on the Farm or Ranch Episode 119: The First Acres: Honest Lessons from Beginning the Farm Journey Episode 117: Raising Kids, Cows, and Conversations: Paige Dulaneyâs Real-Life Look at Ranching, Transition, and FamilyAbout the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âIf cash is king, cash flow is queen.â
In this episode of Farming on Purpose, I sit down with Tressie Mitzner, economist with Kansas Farm Management, to talk about the side of ranching and farming that no one gets excited aboutâbut everyone needs to understand: taxes, recordkeeping, and financial strategy.
Tressie shares how she and her husband built their cow-calf operation from the ground up, why clean records matter more than most producers realize, and how to navigate high- and low-income years without losing sleep. She also breaks down some of the biggest tax code changes coming in 2025â2026 and how theyâll impact family operations across rural America.
Whether youâre new to managing your farmâs books or just ready to take a more confident approach to your financial decisions, this episode will leave you with clarity, encouragement, and a few practical to-dos you can start right away.
Key Topics:
Year-end wrap-up tips for farm and ranch businesses Managing 1099s, W-2s, and reconciling accounts correctly Tracking capital assets and depreciation with confidence Understanding high- vs. low-income year strategies Smart planning for land, equipment, and future growth Upcoming 2025â2026 tax updates every producer should know Finding grace and rhythm in your recordkeeping routineYouâll walk away from this episode ready to head into tax season with a planâand a little less dread.
Connect with Tressie
Tressie welcomes questions and conversations from fellow producers and ag professionals. đ§ Email: [email protected]
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode 87: Farm Succession Planning: Securing Your Family's Legacy
Episode 8: Shifting Seasons in Motherhood and Ranching with Richelle Barrett
Episode 19: Homesteading Skills with a Farm Family with 14 Hands Ranch
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âI donât want to spend my short years on this earth doing things that are insignificant.â â Andrew Miller
In this episode of Farming on Purpose, I sit down with Andrew Miller, co-founder and CEO of Tulip Valley Farms in Washingtonâs Skagit Valley. We talk about the realities of building an agritourism-centered farm business, navigating regulations and community pushback, and choosing a meaningful life rooted in land and legacy.
Andrew shares openly about returning home after years in tech, the process of building something his family could be part of, and the unique challenges of running a U-pick tulip farm in an urban-adjacent region where tourism and agriculture collide. His story is equal parts courageous, strategic, and deeply human.
Key Topics:Building a life and business rooted in significance, not just productivityWhy agritourism is one of the biggest opportunities in agriculture todayNavigating lawsuits, regulations, and zoning challenges as a small farmTurning a flower farm into an immersive experienceânot a commodityBalancing family, farming, and off-farm responsibilitiesWhat makes U-pick operations successful (and what makes them hard)How to advocate for policies that keep farmland viableWhy innovation in ag must happen at the business-model levelFinding resilience through community, connection, and purposeBuilding a future in agriculture your kids can participate inLearn More About Tulip Valley Farmsđ· Instagram: @tulipvalleyfarms đ· Website: tulipvalley.com đ Listen to Andrewâs podcast: Agri IQ đ§ Connect with Andrew: [email protected]
LINKSThe 8-Hour Marketing Plan â Build your one-day marketing roadmap https://backpocketsocial.com/8hours
Marketing Routine Class https://backpocketsocial.com/plan
Join the Farming On Purpose Facebook Group https://www.facebook.com/farmingonpurpose
Shop Farming on Purpose Merch https://backpocketsocial.com/shop
Our recommended software for online sales: Thrivecart https://backpocketsocial--checkout.thrivecart.com/thrivecart-standard-account/
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:Episode 87: Farm Succession Planning â Securing Your Familyâs LegacyEpisode 8: Shifting Seasons in Motherhood and Ranching with Richelle BarrettEpisode 19: Homesteading Skills with a Farm Family with 14 Hands RanchAbout the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âImperfect planning is still better than no planning. If you donât talk about it now, the people you love are going to be in a really hard spot.â
In this episode of Farming on Purpose, I sit down with Jessica Groskopf, a Nebraska Extension Economist and fourth-generation farm wife who has spent over a decade helping families navigate some of the toughest conversations in agriculture: estate planning, farm transition, and preparing the next generation to lead.
Jessica blends her professional expertise with her lived experience farming alongside her husband, giving her a unique and deeply practical perspective on what it actually takes to protect a multigenerational operation. We talk about the difference between estate planning and succession planning, how to start when you feel overwhelmed, the six documents every family should gather before meeting with an attorney, and why honest conversations are the foundation of a strong future.
This episode is a must-listen for every generation on the operation â whether youâre thinking about stepping back or stepping in.
Key Topics:
The difference between estate planning and succession planning The Great Wealth Transfer and why it impacts agriculture so heavily Why a will is not enough to protect your farm or ranch How to start transition planning when family dynamics feel complicated The six critical items to prepare before meeting advisors Navigating conflict, resistance, or avoidance in the ownership generation Preparing financially to buy into or buy out the operation Why difficult conversations lead to stronger families and stronger operations How to update your plan every 3â5 years or after major life events Building a future with intention, communication, and shared visionYou can find Jessica on Instagram at @jessicagroskopf for more resources and tools on farm business management.
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode 117: Raising Kids, Cows, and Conversations: Paige Dulaneyâs Real-Life Look at Ranching, Transition, and Family
Episode 115: Farm Accidents, Family, and Being Ready for the Unthinkable
Episode 120: Finding Where You Belong on the Farm or Ranch
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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âââA topic we talk about on the podcast or have talked about several times is the stories that we tell ourselves and how much they matter and shape our daily lives.â
In this episode, I share why the Farming on Purpose podcast is shifting for summer and reflect on the stories we tell ourselves in agriculture. Inspired by The Psychology of Money, I explore how tail eventsâthose rare, life-changing momentsâshape our future, and why staying in the game matters more than chasing perfect formulas. It's a heartfelt reminder to keep showing up, even when the path feels uncertain.
Key Topics:
Why the podcast format is shifting for summer
The power of the stories we tell ourselves in farm life and business
Lessons from The Psychology of Money by Morgan Housel
Understanding and responding to "tail events"
The importance of staying in the game during uncertain times
Balancing priorities as a mom, entrepreneur, and farmer
How beliefs and habits shape long-term success in agriculture
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode 85: Resiliency: The Secret to Success in Farming and Ranching
Episode 37: Looking Beyond Your Starting Point with Karoline Rose Bohannan
Episode 14: Time vs. Money and Opportunity Cost on the Farm
About the Host of Farming On Purpose, Lexi Wright:
Iâm your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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