Afleveringen
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Several studies seem to suggest that a small cadre of "supersharers" was responsible for spreading 80 percent of "fake news" on X (formerly Twitter) in 2020. Further, by removing these supersharers from the platforms they use to spread misinformation and disinformation, the number of lies appearing on the social network plummeted. What's more, another study found that most people aren't swayed by online misinformation and disinformation. As a result, all the panic about online misinformation and disinformation could be overblown.
Or not. In this short midweek episode, Neville and Shel examine the data and what's missing to reach a conclusion about communicators' role in addressing what's true and what's not online.
Continue Reading →The post FIR #411: Are We Unnecessarily Panicked About Online Disinformation? appeared first on FIR Podcast Network.
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Don’t sugarcoat it when writing up a job description or interviewing potential new hires – painting a rosy picture that doesn’t match reality will only cause you headaches down the road.
Continue Reading →The post ALP 232: Setting honest expectations for your agency employees from the start appeared first on FIR Podcast Network.
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Zijn er afleveringen die ontbreken?
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PRovoke Media broke a story about at least 11 fake profiles of people who listed a PR recruitment firm as their employers. LinkedIn removed them as fakes—an action with which the business-centric social network is all too familiar. So far, no other media outlets seem interested in the story. Still, Neville and Shel wonder about the motivation behind the profiles -- under other circumstances, fake profiles can easily be used for illicit purposes -- and the amount of effort organizations will need to take to ensure profiles listing them as employers are legitimate.
Continue Reading →The post FIR #410: Who’s Behind All Those Fake LinkedIn Profiles? appeared first on FIR Podcast Network.
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Despite the excitement over the possibilities generative AI provides, it was easy to predict that doubters would insist it's just a fad -- the same naysaying we heard about email, the web, social media, podcasting, live streaming, and a host of other digital technologies. In this case, the reports conflict with other research showing rapid adoption, even if we're not anywhere close to widespread consumer use of gen AI tools, which nobody expects after only 18 months since ChatGPT 3.5 was unveiled. In this short midweek episode, Neville and Shel compare the reports and look at the potential for communicators to fall behind with yet another important technology.
Continue Reading →The post FIR #409: Just Another Fad appeared first on FIR Podcast Network.
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Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them.
Continue Reading →The post ALP 231: Agencies need to adapt to effectively manage Gen Z employees appeared first on FIR Podcast Network.
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PwC has released a detailed report analyzing over half a billion job ads from 15 companies representing over 30 percent of global GDP. The goal: unearth empirical evidence of AI's impact on jobs. The results are remarkable, if unsurprising. For example, the analysis found 4.8 times higher growth in labor productivity in AI-exposed sectors and 25 percent higher skills change in AI-exposed occupations. Jobs that require specialist AI skills are growing 3.5 times faster than all jobs. Neville and Shel report on highlights and discuss the multi-dimensional impact on communicators in this short midweek episode.
Continue Reading →The post FIR #408: AI’s Impact on Jobs, Quantified appeared first on FIR Podcast Network.
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The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and when it needs to be disclosed. And all the ethical dilemmas communicators faced before AI remain as challenging as ever.
Four International Association of Business Communicators (IABC) Fellows discussed ethics in today’s communication environment in the latest Circle of Fellows episode, moderated by Brad Whitworth.
Continue Reading →The post Circle of Fellows #104: Communication Ethics appeared first on FIR Podcast Network.
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White-collar employees everywhere are embracing AI, even if they're using their own accounts and not telling their colleagues or bosses. This widespread adoption of AI among workers is already creating challenges for managers, who traditionally evaluate their team members based on outputs that may now be coming in whole or in part from an AI. In this short midweek episode, Neville and Shel explore what this means for managers and the internal communicators who recognize them as a discrete audience.
Continue Reading →The post FIR #407: AI Is Changing How Managers Manage appeared first on FIR Podcast Network.