Afleveringen
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Subscriber-only episode
In this episode, we unlock powerful personal branding strategies from industry experts to help you make your brand shine.
With more than 1,000 new people surpassing the one-million-follower mark on social media each month, and over a million people now having over a million social media followers, growing an audience is no longer the measure of a strong personal brand.
Listen to hear how to stand out in the noise in a way that resonates:
Kasey Brown's "Stop-Stay-Share" framework for creating emotional content that gets noticed and shared (Get the details)Jon Evans' strategy for tapping into your unique voice to go from 0 to 50K (See his PDF guide)Ruth Gotian's factors that drive success (Subscribe to her new newsletter)How major companies like Nike and The North Face are using LinkedIn and social platforms to find creative partners (Ad Age)The transformation of LinkedIn from resume platform to "digital storefront" in the creator economyWhether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
Subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
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In this episode, we explore Kai D. Wright's "culture-ethics pressure test" for communications, campaigns, and content. The three-part framework helps brands connect with communities authentically and ethically. This powerful approach gives marketers a way to check if their community engagement efforts are genuine, impactful, and culturally resonant.
Take some time today and think about how these principles apply to what you're doing right now. What's one small step you can take to be more earnest, more empowering, and more empathetic?
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
Subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
Support the show
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Zijn er afleveringen die ontbreken?
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What's the connection between economics and communication? We explore that question, the theme of Chapter 2 in Kai D. Wright's insightful business book "Follow the Feeling: Brand Building in a Noisy World." Learn how Nobel laureates Daniel Kahneman and Gary Becker influenced brand strategy, consumer behavior, and demographics.
Using our 3x3 format, we give you three (3) things to know, three (3) things to do, and three (3) things to share with others.
For creative inspiration, subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
Support the show
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Looking for a fresh perspective on brand building in today's chaotic digital landscape? We've distilled Chapter 1 from Kai D. Wright's game-changing book "Follow the Feeling: Brand Building in a Noisy World" into a practical preview for inspiration and motivation. In this chapter, learn the power of pattern recognition, get the foundations of what makes a strong brand, and hear about the work of Emilie Wapnik.
Using our 3x3 format, we deliver three (3) things to know, three (3) things to do, and three (3) things to share with others.
For creative inspiration, subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
Support the show
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We dive behind the scenes of "Follow the Feeling: Brand Building in a Noisy World" by Kai D Wright, offering a backstage pass to the Preface and Introduction.
In this episode, we unpack:
Surprising research from Bill Gross of Idealab reveals timing is more important than team or idea for startup successOnly half of Fortune 500 companies survive over time, highlighting the vulnerability of even established brandsToday's business landscape is increasingly social, data-driven, experiential, and digitally enabledThe LAVEC framework (Lexicon triggers, Audio cues, Visual stimuli, Experience drivers, and Cultural connections) provides a system for creating emotional brand connectionsHumans are "feeling machines that think" and emotions drive our decisions more than rational thoughtBrands like SoulCycle, Airbnb, Disney, and Gatorade have successfully embedded positive emotions in their DNAAssess what feeling your brand currently triggers and what feeling you want it to evokeEvaluate your brand across the five LAVEC territories to identify strengths and areas for improvementFor creative inspiration, subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
Support the show
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Subscriber-only episode
Why are careers winning over cuddling? In this episode of Brand Builder Lab, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a date.
Hear how the creator economy and longevity mindset are shaping the future of work, increasing the economic value of personal brands.
Get a sneak peek at the ACE method for personal transformation, inspired by Arthur Ashe.
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
Subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
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Subscriber-only episode
Why are careers winning over cuddling? In this episode, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a date.
Hear how the creator economy and longevity mindset are shaping the future of work, increasing the economic value of personal brands.
Get a sneak peek at the ACE method for personal transformation, inspired by Arthur Ashe.
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
Subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
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How do you get the most value out of any book? In this episode, we introduce a new formula for turning ideas into action, and action into inspiration for others.
We do the heavy lifting of breaking down the book so you don't have to: listen to learn the top three things to know, top three things to do, top three things to share with others.
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
Subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
Support the show
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What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark deep emotional connection and community.
From sonic branding and unique lingo to rituals, visual identity, and even shared enemies, we break down the patterns that turn customers into superfans.
You’ll hear real-world examples, fresh insights, and a powerful takeaway: building a brand people believe in starts with authenticity, not imitation. Plus, we tease the upcoming 2025 workbook for "Follow the Feeling: Brand Building in a Noisy World."
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
Subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
Support the show
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Subscriber-only episode
In this episode, we roll up our sleeves and dive into Page 18 of the Follow the Feeling Workbook—where the real work begins. This chapter marks the start of the “Community & Feeling” section, the emotional foundation of the LAVEC framework.
You’ll explore the Brand Checkup, a powerful self-assessment tool that helps you evaluate your brand’s strength across seven essential factors: core community identification, emotional connection, community bond, brand personality, community interactions, advocacy, and the depth of your emotional resonance.
Whether you're a solo creator or a growing brand, this episode is your practical guide to building a brand people don’t just buy—they believe in.
Subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
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In this quick-hit episode, we dive into pages 15 to 17 of the Follow the Feeling Workbook—the “Community and Feeling” overview.
Think of it as your brand’s emotional cheat sheet: a fast, practical guide to understanding why the most powerful brands don’t just sell products—they build movements.
You’ll learn how to define your shared purpose, create meaningful engagement platforms, and celebrate your community in ways that build loyalty and trust. With examples from Peloton, ELF Beauty, and Red Bull, this episode shows how real-world brands build emotional connection, belonging, and advocacy.
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
Subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
Support the show
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In this episode, get an overview of "Follow the Feeling: Brand Building in a Noisy World."
You'll hear about the key takeaways of the book along with the LAVEC framework. Discover how cult brands from Disney to Peloton thrive in a cluttered world by unlocking their winning strategies around community, feelings, lexicon, audio, visuals, experience, and culture.
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
Subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
Support the show
