Afleveringen
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In this milestone 100th episode, we welcome the incomparable Dr. George Baxter-Holder, VP of Talent Development at SkinSpirit and one of aesthetics' most influential voices. Known for his signature bowties and infectious energy, Dr. George is more than just a celebrated industry leader - he's a recipient of multiple industry awards, an ISPAN fellow, Certified Aesthetic Nurse Specialist, accomplished author, and mentor to countless professionals in the field. Throughout this special episode, he shares his wisdom and signature magic on topics ranging from personal growth to industry evolution.
Our Favorite Episode Highlights:
• George's inspiring path from his early career challenges to becoming a sought-after trainer and thought leader
• The evolution of SkinSpirit from a single location to 50 clinics nationwide and how culture and talent development have played a critical role
• Crucial insights on maintaining quality and safety standards across a rapidly growing aesthetics organization
• Candid discussion about industry challenges, including the "master injector" trend and the need for standardized credentials
• The importance of authentic leadership and staying true to yourself while scaling your influence
• Vision for the future of medical aesthetics and the role of proper training and education
Dr. George’s story serves as both inspiration and blueprint for success in the field, demonstrating how passion, persistence, and authenticity can shape a remarkable career. As he reflects on SkinSpirit's growth from a single location to more than 50 clinics nationwide, Dr. George offers invaluable insights into how maintaining strong culture and talent standards has been crucial to their success.
One of the most compelling aspects of our discussion centers on the evolving landscape of aesthetic medicine. Dr. George addresses head-on some of the industry's most pressing challenges, including the controversial "master injector" trend and the critical need for standardized credentials.
The episode delves deep into what it means to be an "intrapreneur" in aesthetics - a path that Dr. George advocates as a powerful alternative to private practice ownership. He makes a compelling case for how professionals can build influential, successful careers within larger organizations while maintaining their artistic autonomy and personal brand.
A significant portion of our conversation focuses on the critical role of quality and safety standards in scaling aesthetic practices. Dr. George shares practical insights into recruitment, emphasizing the importance of finding providers who are both humble and hungry. He outlines how robust onboarding processes, clear policies, and regular monitoring systems work together to maintain consistent quality across multiple locations.
Looking to the future, Dr. George shares his vision for the evolution of medical aesthetics. As the aesthetics industry continues to mature, Dr. George emphasizes the need for standardized training, proper credentialing, and maintaining the highest safety standards. His vision for the future includes creating more structured pathways for new practitioners while preserving the artistry and innovation that makes this field unique. This episode serves not only as a celebration of 100 episodes but as a masterclass in leadership, growth, and maintaining excellence in aesthetic medicine.
Learn more about Dr. George:
Instagram: https://www.instagram.com/gorgeous_bygeorge/
LinkedIn: https://www.linkedin.com/in/george-baxter-holder-697939a4/
SkinSpirit: https://www.skinspirit.com/
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In this episode of For The Record, we dive deep into the world of aesthetic practice management with industry veteran, author, speaker and podcast host, Danielle Cobo. Drawing from her extensive experience at major aesthetic companies and her current role as a consultant, Danielle shares game-changing insights on turning vendor relationships into powerful business partnerships and building teams that drive practice success.
The Secret Weapon in Your Practice: Your Sales Rep
Remember that sales representative who stops by your practice? They're not just there to sell products – they're potentially your most valuable business consultant. Danielle reveals how these professionals have their fingers on the pulse of what's working across hundreds of practices nationwide. From million-dollar patient events to innovative marketing strategies, your sales rep has seen it all and can bring these insights directly to your practice.
But here's the real game-changer: about 90% of a sales rep's job should be helping you sell through inventory, not just selling to you. That means they're invested in your success and can be a powerful ally in growing your practice. As they come back from their National Sales Meetings in Q1, be ready to ask them to share the best practices they’ve heard from their colleagues and how to bring those ideas to your practice.
Building Trust and Managing Challenges
One of the most valuable frameworks Danielle shared is the LAER approach to patient communications:
- Listen to concerns
- Acknowledge feelings
- Explore solutions
- Respond with a plan
This approach isn't just for patient interactions – it's a powerful tool for all challenging conversations in your practice. Danielle emphasizes that some of her most loyal customers started as her most frustrated ones, highlighting how proper problem-solving can transform relationships.
The Art of Smart Inventory
If you've ever felt overwhelmed by the sheer number of products available in aesthetics, you're not alone. Danielle tackles the common misconception that practices need to carry everything. Instead, she advocates for strategic partnerships with key vendors, explaining how this approach not only simplifies inventory management but can lead to better economics and stronger vendor support.
Building Your Dream Team
Perhaps most importantly, Danielle shares her expertise on building high-performing teams. Her key insight? Hire for character, train for skill. She emphasizes the importance of cultural fit and suggests using tools like DISC assessments to build well-rounded teams. The right team member might not be the most experienced, but they should align with your practice's core values and culture.
Next Steps
Want to implement these strategies in your practice? Start by scheduling a strategic planning session with your key vendor partners and use the frameworks discussed in this episode to maximize these relationships
Ready to Transform Your Practice?
Connect with Danielle:
Website: daniellecobo.com
LinkedIn: https://www.linkedin.com/in/daniellecobo/
Danielle’s Book: Unstoppable Grit: Break Through 7 Roadblocks Standing Between You and Achieving Your Goals
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Zijn er afleveringen die ontbreken?
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In this week's episode of For The Record, we're continuing our deep dive into the world of medical aesthetics mergers and acquisitions with Josh Swearingen from Tusk Practice Sales. If you've ever wondered about the nuts and bolts of buying or selling a med spa, this episode is your golden ticket to understanding the process. If you haven’t listened to Part I with Josh’s colleague, Elizabeth Macready, head on over to Episode 97!
Meet Our Expert
Josh brings a unique perspective to the table - he's not just another M&A guy- he’s been on the sell side, too! With 20 years of healthcare experience under his belt, including owning his own med spa and managing multiple DSOs, he's been in the trenches and knows firsthand what it takes to make a successful exit. Currently serving as the Director of M&A at Tusk Practice Sales, Josh shares insights that only come from having experienced an M&A transaction from every angle.
The State of the Market: It's Getting Hot in Here
Josh takes us through the numbers, and it’s no surprise to any of us, the med spa industry is on fire right now. Think opening multiple locations is your ticket to a bigger exit? Think again. Josh dropped some truth bombs about the reality of scaling:
• Multiple locations don't automatically mean higher EBITDA
• Every headache in your first location gets multiplied in your second
• You need a whole new layer of management
• Your original location's profits might need to float the new one for a while
Josh’s tip: If you're planning to exit in 3-5 years, opening new locations might actually hurt your valuation. Focus on maximizing what you've got inside your current four walls instead.
What Buyers Really Want (Hint: It's Not Just About Revenue)
The magic number? $500,000 EBITDA. That's your ticket to attracting serious buyers. But here's what's fascinating - it's not just about the numbers. Buyers are looking at:
• How dependent the practice is on you (key-person risk is a real deal-breaker)
• Your operational systems and SOPs (or lack thereof)
• Revenue diversification (not just living off Botox and filler)
• Compliance and risk management (those wild west days are numbered)
The Timeline Nobody Tells You About
As Elizabeth mentioned and Josh echoed, selling your practice isn’t an event, and it’s typical not very fast. According to Josh, the typical timeline looks more like:
• 3 months for valuation and market materials
• 3 months in the market
• 3 months for closing
That's 9-12 months total, and that’s after you've spent years preparing your practice for sale. If you're thinking about exiting in five years, you should have started planning yesterday, or at least start today!
The Future of Med Spas: What's Coming Down the Pike
Josh shared some fascinating predictions about where the industry is headed:
• Expect accelerated consolidation over the next 10-15 years
• Regulatory changes are coming (especially as private equity groups cross state lines)
• The gap between large groups and private practices will widen
• Being a solo practitioner is going to get harder
The Franchise Factor
One of the most interesting discussions centered around the rise of med spa franchises. While they offer an easier entry point for new owners, there are some serious considerations:
• Brand dilution risks
• Exit limitations
• Potential for corporate takeovers
• The impact on the broader industry
Key Takeaways for Practice Owners
1. Start planning your exit strategy NOW, even if it's years away
2. Document everything - those SOPs are worth their weight in gold
3. Focus on building a business that can run without you
4. Get professional help - this isn't the time to DIY
5. Think twice before expanding just for the sake of growth
Want to Learn More?
Learn more about Tusk at www.TuskPracticeSales.com
Follow Josh on LinkedIn at https://www.linkedin.com/in/joshuaswearingen/
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In this episode of For The Record, we sit down with Elizabeth Macready, Director of Special Markets at Tusk Practice Sales, to discuss the evolving landscape of private equity investment and practice sales in the medical aesthetics industry. With over 15 years of experience in healthcare M&A, particularly in the dental sector, Elizabeth brings valuable insights and years of personal experience on how medical aesthetics practices can prepare for and navigate potential acquisitions.
We kick it off with Elizabeth outlining the current state of Medical Aesthetics M&A which is not surprising but a reminder that this industry is growing rapidly with very little signs of slowing. We also talk through how to objectively look at your practice and understand its potential market value in an M&A transaction. She shares the key metrics to consider and an overview of the entire deal process:
• EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is the crucial metric for valuation
• Practice revenue of $3 million+ typically positions a practice well for competitive bidding
• Multipliers and deal structures vary, but the underlying EBITDA calculation is critical
• Buyers may manipulate EBITDA calculations to offset higher multiple offers
While it may seem scary to some, there are a host of major benefits that come along with an exit! We discuss what it can mean for you as an owner, for your team, and for your patients’ experience long-term when you move forward with an acquisition:
• Increased buying power for products and supplies
• Access to better vendor relationships and negotiations
• Enhanced ability to attract and retain talent through career growth opportunities
• Operational support and resources for scaling
• Potential for "second bite of the apple" through future liquidity events
As you listen to Elizabeth talk about the ins and outs of an M&A deal, it’s abundantly clear that you have to have a middleman, a broker, to help navigate the process for you and get you the highest price for your practice. At Tusk, Elizabeth is a trusted guide helping Med Spa owners connect to the right sellers that align to the mission, vision and values of the practice, structure a deal that is favorable to both parties as this is not an event but a long term partnership where everyone needs to win, and in many cases, act as a confidante and counselor throughout the many emotional up and downs that come with this process.
Elizabeth recommends a few key things as you begin down the M&A path and start thinking about your next steps. We cover her hit list which includes starting early which may be well before you intent to sell; build a strong team that provides exceptional patient outcomes and experiences as this is where you create your value; find the right team of advisors to help you with financial decisions along the way, and always keep a close eye on your numbers!
We wrap it up with a look into the future of M&A and Elizabeth's predictions for the next 5 years:
• Continued consolidation across medical aesthetics
• Integration with other healthcare verticals (dermatology, plastic surgery)
• Increasing importance of scale for competitive advantage
• Evolution toward multi-specialty practices and comprehensive care models
Elizabeth’s team at Tusk Practice Sales offer various resources for practice owners considering their exit options, including educational content, podcasts, and one-on-one consultations. They emphasize the importance of proper timing, preparation, and partnership alignment in achieving optimal outcomes for practice sales.
If you are eager to get started and connect with Elizabeth:
Reach out via Tusk’s website: https://tuskpracticesales.com/ & checkout all their free resources!
Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeth-macready-b38b9a248/
Reach Out via email at [email protected]
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This week we welcome power couple and dynamic duo, Jessica Harper, RN and Ken Harper, the innovative forces behind DrippyNurseJess Med Boutique in Gilroy, California. Their remarkable journey from pandemic-induced burnout to med spa success is a testament to how authenticity, a strategic vision, and unwavering partnership can transform a desire for change into a thriving aesthetic practice.
At the height of the pandemic, Jessica found herself at a crossroads. As the Plastic Surgery Services Lead at Kaiser in Silicon Valley—ground zero for early COVID-19 cases—burnout led her to explore alternative paths in healthcare. What began as a venture into mobile IV therapy quickly evolved into something much bigger, thanks to the entrepreneurial vision she shared with her husband Ken, a seasoned digital marketing expert. Together, they have gone all in on their shared goal to create a thriving business and lasting legacy in Gilroy.
Ken flexed his marketing muscle early on with the brand DrippyNurseJess, a bold departure and memorable moniker for her new IV practice! Ken's brand-building expertise shaped this distinctive identity with intention: "We're not going to sell IV therapy," he explained. "We're going to sell your story and build a brand." And as she's branched into injectables, Jessica's DNJ brand is thriving!
Jessica's own experiences with dramatic weight loss and self-proclaimed imposter syndrome fuel her mission to create an environment that is accessible to all and a place that every client can feel like they belong.
Several fundamental principles drive their growing practice:
Authentic Patient Connections: Drawing from Jessica's surgical background to create meaningful relationships Strategic Industry Presence: Regular conference attendance and relationship building with key opinion leaders Team Synergy: Clear role division between clinical expertise and business strategy Inclusive Environment: Creating a welcoming space for all clients, regardless of experience with aesthetics Forward-Thinking Approach: Staying ahead of industry regulations and changes including Jessica's pursuit of her BSN to NP!The Harper's also shared several practical insights for aspiring med spa owners who are trying to build their clinical expertise while also building their business:
Invest time in building genuine industry relationships. You will need them as you continue on your journey. Maintain authenticity in both branding and patient care. Balance clinical excellence with sound business practices - find a partner who can help if you don't have both skills. Create an environment where clients feel welcome & deliver great results. If you do, word of mouth will grow your practice by leaps and bounds!The Harpers exemplify how combining clinical expertise with marketing savvy creates a formula for success. Their story reminds us that with the right partner, you can take on the world and win!
Connect with Jessica, Ken & DrippyNurseJess
Jessica: @drippynursejess
Ken: @kenharpersocialmedia
Website: drippynursejess.com
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In this special Thanksgiving edition of For The Record, we're giving thanks for the transformative power of smart marketing—and for our guest, Sarah Denham, Director of LeadAR. As LeadAR celebrates its one-year anniversary, Sarah shares invaluable insights on how practices can revolutionize their approach to lead management and Patient relationships with the help of a powerful CRM.
Why This Episode Matters
Sarah and host Dr. Tiphany Hall dive deep into why managing existing leads is more crucial than generating new ones. As Sarah emphasizes: "If you're not managing your leads, you're not growing." This conversation offers a blueprint for turning existing inquiries into lifelong Patients—and marketing dollars into exponential growth.
Key Insights & Strategies:
1. The Truth About Lead Generation
Why generating new leads isn't always the answer How to leverage your existing Patient database effectively Converting interest into action through smart automation Why speed-to-lead is crucial for conversion success2. Smart Communication Strategy
Open rates with SMS vs. Email Creating non-transactional Patient touchpoints Building trust through consistent, personalized communication Using AI to maintain 24/7 Patient engagement3. Automation That Builds Trust
Post-treatment follow-up workflows Educational content delivery systems Treatment journey mapping and Patient scoring Converting single-service clients into comprehensive care Patients4. Team Management & Accountability
Tracking performance through CRM metrics Managing team communications effectively Protecting Patient information during staff transitions Creating efficient task management systems5. AI Integration & Innovation
Automated response systems for common inquiries Review management across platforms Chat widgets for instant Patient engagement Balancing automation with personal touchThe Bottom Line
Whether you're running a solo practice or managing multiple locations, this episode provides a roadmap for transforming your marketing approach. By focusing on lead management rather than lead generation, practices can build stronger Patient relationships, improve conversion rates, and maximize their marketing ROI.
Use code FORTHERECORD through 12/2/2024 to save 100% on LeadAR’s setup fee! Learn more at www.myLeadAR.com or on Instagram at @AestheticRecord. Follow Sarah on IG at @Sarah_Denham
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In this transformative episode of For The Record, Tiphany sits down with Dr. Christopher Rex, a trailblazing, double-board certified dermatologist and CEO of Peak Dermatology. He’s the son of Nigerian immigrants who left the US and returned to Nigeria throughout his childhood, but college brought him back stateside. He pursued Dermatology as a specialty and began his career serving the underserved. Fast forward a few years, and he’s transformed into a visionary leader who is redefining patient care with a thoughtful blend of dermatology, plastic surgery, medical aesthetics and functional medicine.
Episode Highlights:
• A Global Perspective: Dr. Rex’s inspiring journey, from growing up in Nigeria to pioneering a multidisciplinary approach to dermatology and aesthetics.
• A New Model of Care: How Peak Dermatology combines medical dermatology, aesthetic treatments, wellness services, and surgical care—all under one roof.
• Bridging Gaps in Healthcare: Dr. Rex’s mission to expand dermatology access to underserved communities and his unique partnerships to deliver care across Arizona and California.
• Money with Meaning: A refreshing take on cultivating a “healthy relationship with money” in the business of healthcare, emphasizing collaboration over competition.
• Skin Cancer Education: A masterclass on the ABCDEs of melanoma and the critical importance of early detection and routine skin checks.
• Revolutionary Treatments: Insights into cutting-edge innovations like superficial radiation therapy (SRT) for non-melanoma skin cancers and radiofrequency liposuction for body contouring.
• Growth with Integrity: Lessons on scaling a practice while preserving quality care, team satisfaction, and patient trust.
Some of our favorite takeaways include:
1. The Future is Integrated: Comprehensive care centers that combine medical, aesthetic, and wellness services are reshaping the patient experience.
2. Collaboration is Key: Creating partnerships between specialties can improve patient outcomes and redefine the business model of modern healthcare.
3. Preventative Care Matters: Medical spas and aesthetic clinics should integrate basic skin cancer education to better serve their patients.
4. Success Through Vision: Building a thriving practice depends on fostering a culture of shared goals, continuous learning, and mutual respect among team members.
Dr. Rex’s story is one of breaking barriers and rethinking what a dermatology practice can achieve. With Peak Dermatology, he’s not just building a business—he’s pioneering a movement toward more inclusive, patient-centered healthcare. This episode is a must-listen for anyone looking for inspiration to shake things up and dare to be different.
Learn more about Dr. Rex & Peak Dermatology
Web: https://peakdermcare.com/
IG: https://www.instagram.com/peakdermatology/
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In this episode of For The Record, we sit down with Victoria Boyle, LE, an expert straddling both the clinical and content creation worlds. As the owner of Skin by You in Arizona, Victoria has mastered the delicate balance of treating Patients three days a week while building a powerful digital presence as a content creator with a popular Patreon channel, an engaging social media platform, and as an influencer for major brands like HydraFacial.
With seven years of aesthetic experience and two years as a Practice owner, Victoria brings invaluable insights into managing the modern demands of an aesthetic Practice. She shares her journey from starting at Massage Envy to becoming a sought-after content creator and successful Practice owner, offering a blueprint for others looking to follow in her footsteps.
Outside of her role in the treatment room, her passion is branding, photography and videography. She’s investing ample time in producing high-quality content that resonates with her audience, and it’s moving the needle in a big way. At only 2 years in, she's already a power player in her local market with a large following & strong Patient retention.
Some of the highlights we cover during E93 include:
• Strategic content creation without compromising Patient care
• The power of dedicated content days and efficient video production
• Building an authentic online presence while maintaining professional boundaries
• Advanced tools and techniques for professional content creation, including teleprompter tips
• Creating a seamless experience from social media to in-clinic visits
• The importance of empowering Patients to advocate for themselves
Victoria's approach to Patient care stands out with her signature "experience-focused" treatment style. She emphasizes the importance of:
• Building genuine connections before treatments begin
• Setting clear expectations and encouraging open communication
• Creating a comfortable environment for honest feedback
• Over-explaining procedures to ensure Patient comfort and understanding
• Maintaining professionalism while sharing select aspects of personal life
For Practitioners looking to enhance their content creation skills while running a successful Practice, Victoria offers comprehensive training through her Patreon community Optimize Esthetics, where she shares monthly videos on growing your aesthetic business.
What can you expect from her Patreon if you join?
• Video apps for professional video creation & editing
• Content batching strategies
• Upwork and Fiverr for outsourcing
• AI tools for content optimization
Connect with Victoria for more insights into building a last brand, creating top tier content & elevating your in-Practice experience:
• Instagram: @skinbyyouaz
• Patreon: Optimize Esthetics
Whether you're just starting your aesthetic Practice or looking to expand your digital presence, this episode is a survival guide for how to slay The Double Life and crush it in the clinic and with your content!
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In this episode of For The Record, we’re joined by Mary Robb, CEO and Founder of Social Practice, to delve into the art and science of social media marketing in the always competitive, ever-evolving aesthetics industry. She started her career in traditional marketing prior to launching Social Practice in 2019, but she saw the writing on the wall- digital marketing, specifically social, was the key ingredient to building a strong brand.
This episode is a power hour full of SO many insightful tips and proven tactics to turn your social media efforts into business growth, but some of our favorite highlights include:
The Power of Storytelling
Mary believes that social media is fundamentally about storytelling—sharing your passion, expertise, and how you serve your patients. For aesthetic practices, social media has become essential for patient education, community building, and practice growth. But the challenge lies in balancing genuine content with strategic business objectives.
Crafting a Content Strategy
Mary advocates for a structured content strategy that keeps teams aligned and engaged. From content batching for efficiency to defining clear roles and KPIs for staff participation, she emphasizes the importance of making social media a team effort rather than relying on sporadic posts or trendy content alone (and a team of experts when it’s all too overwhelming!)
Engaging Patient Content
One of Mary’s standout insights is her approach to creating patient content, like before-and-after photos and testimonials. She shares practical strategies for obtaining consent and suggests hosting “social media days” with incentives for patients who are willing to share their stories. This approach not only generates authentic content but also fosters a closer community around the practice. Most importantly, it gives Patients the content they really want- information about procedures, outcomes, and what to expect!
Key Content Pillars for Success
Mary recommends organizing content around four primary pillars:
1. Educational Content - Highlight expertise and share treatment insights.
2. Patient Outcomes - Showcase real results through testimonials and procedural content.
3. Culture Content - Provide a glimpse behind the scenes, spotlighting team members and practice values.
4. Sales/Promotional Content - Promote special offers, memberships, and limited-time deals.
In Mary’s experience, balancing these pillars helps practices maintain engagement while driving conversions, blending authenticity with strategic goals.
Tools to Streamline Social Media
Mary introduces tools like Splice for video editing, Sprout Social for content scheduling, and ChatGPT for content ideation, making social media management more feasible for busy practices.
Building Community and Authentic Connections
Mary stresses the importance of engagement beyond just posting. She discusses collaborating with local businesses and micro-influencers, highlighting that authentic connections often yield better results than traditional ads. Transforming your online presence into real patient appointments is the ultimate goal, so be stay on top of what is driving results and do more of that!
This podcast is GREAT for those of us struggling with the daily grind of social media- What to post? What to write? What trends to follow? And on and on… and if or when it all becomes too much, connect with an expert like Mary and her team at Social Practice to help you get the results you need to turn your Posts into Profits!
Connect with Mary:
• Instagram: @maryelizabethrobb & @socialpracticeus
• Website: https://social-practicetx.com/
• Podcast: The Aesthetic Edit
Looking to elevate your practice’s social media presence? Social Practice offers free social media audits and discovery calls to help assess your strategy and identify growth opportunities.
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In this episode of For The Record, we sit down with Chad Van Horn, PA-C, better known as "Needle Daddy," a Physician Associate based in Fort Lauderdale and owner of Icon Aesthetics and Wellness. Over the last 8 years, Chad has authentically created his unique brand to combine his larger-than-life personality with his artistic eye and exceptional clinical skills. His Needle Daddy persona spills over to his practice, Icon Aesthetics, and has helped it to rapidly grow with a big expansion on the way! How does he do it?
Chad's journey to aesthetics wasn't a straight path - following the 2007-2008 housing crash, he made the bold decision to transition from flooring sales to medicine. Initially pursuing PA school with dreams of orthopedics, he found his way into aesthetics through a small IV clinic where he demonstrated his natural talent for both patient care and business growth, scaling the practice from $15-25K to 10x that amount in just three years. Today, as the founder of his own practice, Icon Aesthetics, Chad has crafted a unique approach that sets him apart in the competitive South Florida market.
His practice maintains a 75/25 split between aesthetics and hormone/weight loss services, with an unwavering focus on quality over quantity. Unlike many in the industry, he's built his business without external funding or loans, forcing a strategic approach to growth and vendor partnerships. He’s got to be smart with his money- constantly watching his COGS, his profitability, and his cost to bring in and retain patients.
Throughout this episode, Chad shares several priceless insights:
1. The Power of Authenticity: As a self-described "card-carrying metrosexual," Chad encourages practitioners to double down on their personality quirks rather than trying to fit a conventional mold.
2. Patient Care Philosophy: His approach emphasizes genuine connections and honest conversations, even if it means recommending a plastic surgeon over injectables when appropriate.
3. Business Strategy: Operating from salon suites with plans to expand to a 1,500 sq ft facility, Chad discusses the importance of selective partnerships and strategic inventory management.
4. Industry Evolution: He shares his perspective on emerging trends, from regenerative aesthetics to the integration of wellness services, while advocating for more standardized practices and research in the field.
We dive deep into the challenges of scaling an aesthetics practice while maintaining quality and authenticity. Chad's insights on everything from patient relationships to vendor management offer valuable lessons for practitioners at all stages. His commitment to being "nothing if not a good time" while delivering excellent clinical results demonstrates that success in aesthetics doesn't require conforming to industry stereotypes.
As he prepares to expand into a larger facility featuring four treatment rooms and a stunning lobby, Chad remains focused on building a practice that reflects his unique brand. His vision includes expanding into the intersection of aesthetics and functional medicine, highlighting the growing convergence of these fields.
Whether you're a new practitioner trying to find your voice in the industry or an established provider looking to maintain authenticity while scaling, Chad's journey offers valuable insights into building a successful practice without compromising your values or personality.
Connect with Chad: Instagram: https://www.instagram.com/needle_daddy/
Icon Aesthetics and Wellness: https://www.instagram.com/icon_wellness/
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In this episode of For The Record, Jessica Hunter, CEO & Founder of Hunter Consulting, is in the hot seat to share her proven strategies to drive success in medical aesthetics practices. With over a decade of industry experience, starting with Allergan as a consultant before going at it alone, she's worked with Practices who have yet to open, those with 8 figures in annual revenue, and everything in between. While her approach is rooted in the data and the metrics, she definitely brings in the bigger picture- the mission, vision, values and heart of the Practice.
Jessica provides a wealth of actionable insights, guiding you through nearly every aspect of Practice management, but some of our favorites include:
Mastering Financial Management: Learn how to track and optimize key performance indicators (KPIs) to improve profitability and ensure sustainable growth. Building a High-Performance Team: Discover effective strategies for hiring, compensating, and managing staff to create a motivated and productive workforce. Crafting a Distinct Brand Identity: Jessica shares the importance of defining your practice’s “why” and how it influences every aspect of your brand and patient experience. Lead Generation & Conversion: From targeted marketing to personalized follow-up, uncover how to attract the right patients and turn inquiries into loyal clients. Maximizing Patient Retention: Explore loyalty programs and retention strategies that build long-term relationships and keep patients coming back.Jessica also highlights the importance of aligning your business decisions with your core values, ensuring that every step you take as a Practice Owner is purpose-driven. From leveraging automation in patient communication to creating compelling content that resonates, Jessica offers practical, hands-on advice that is relevant at every stage.
Whether you're launching a new practice or scaling an established one, this episode is packed with expert tips to help you lead with confidence and build a thriving, profitable business in the competitive medical aesthetics space.
Key Takeaways:
Data-Driven Success: How to use financial data to drive strategic growth. Fair Compensation: Balancing staff performance with competitive pay structures. Automation & Patient Experience: Using technology to streamline communication and enhance patient care. Educational Content: How to create valuable, engaging content that builds trust and keeps patients informed.Tune in for this comprehensive masterclass in med spa management and discover how to elevate your practice to the next level!
Learn more about Jessica & Hunter Consulting
Instagram: @hunterconsulting_
Website: hunterconsultingservice.com
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In Episode 89, we sit down with Nune Stepanyan, DNP, FNP-C, CEO, Founder & Aesthetic Injector at The Stepanyan Clinic in Encino, CA. Nune began her career in Critical Care, and while she made the jump to Aesthetics many years ago, her traditional medical roots run deep! While she’s a rising star in the injectable world, she approaches her patients and her treatment philosophy with a clinical mindset; that means saying NO or referring out, spending more time on Patient education, and setting realistic expectations that may impact revenue today but result in a lot less headaches tomorrow!
In addition to her role as a CEO and a full-time injector at TSC, she’s also teaching and training others- a passion she found early on in academia. And she’s really good at it! She’s currently one of the headliners of the national Revanesse tour with Prollenium going city to city to share her techniques. She’s leading cadaver labs, doing in-practice training and consulting, and she made her Aesthetic Next debut this year in multiple talks. In every lecture, it’s clear that Nune is a truth teller. She’s authentic and unafraid to call out the parts of the industry that seem to jeopardize patient safety or optimal outcomes.
She’s also a master content creator and has a passion for using her platform to authentically educate, inform and excite others about aesthetic procedures. Tune into her IG any day of the week, and you can find her spilling at least a little tea about the realities of the aesthetics industry! But she credits her candor and real-talk approach to creating trust with her patients and allowing them to feel confident in her ability to deliver great results.
Some of Our Favorite Episode Highlights:
• Industry Culture: How Nune navigated and transformed challenging industry dynamics and a “mean girl” experience into a platform for authenticity and inclusivity
• Ethical Practice: The importance of saying "no" to inappropriate treatments, prioritizing patient well-being over profit, and erroring on the side of caution
• Social Media and Aesthetics: Balancing online presence with clinical excellence in the digital age. You really can do both at the same time!
• Safety First: Addressing the dangers of unlicensed procedures and DIY treatments and our obligation to keep bad actors out of our specialty
• Personal Experience: How her decision to forgo injectables and choose surgery at 35 took her consults to the next level
• Business Growth: Insights on expanding to a second clinic location while managing a busy schedule, the finances, and Instagram vs. Reality expectations
• Continuous Learning: The value of ongoing education and conference attendance for experienced practitioners to stay innovative and connected in a rapidly evolving specialty
• Patient Education: Creating transparent, informative content to build trust and expertise in the field but make it fun, trendy, and sometimes viral!
Nune shares her own journey through imposter syndrome, weight issues, mean girls and more, and she’s come through it all with her authentic self still intact and zero concern that she’s changing who she is to fit anyone’s narrative! Her commitment to ethics and patient safety are at the forefront as she navigates the complex world of medical aesthetics with grace, humor, and a dash of sass and brings us all along for the journey.
This episode will inspire you and provide a healthy dose of truth moments whether you’re an aspiring injector, established practitioner, and anyone finding their way in the evolving world of medical aesthetics. Tune in to hear Nune keep it real in an industry that can be anything but transparent. Warning: Side effects may include a few “hell yeah,” moments of shock, awe and pure entertainment, and a newfound respect for speaking the truth!
Learn more about Nune and The Stepanyan Clinic:
Instagram: https://www.instagram.com/thestepanyanclinic/?hl=en
Website: https://www.thestepanyanclinic.com/
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In this episode of For The Record we dive into the dollars and cents of running a successful med spa, particularly managing finances effectively. We’re joined by Nick Liguori, CPA, and Dan Simard, Director of Business Development from Liguori Accounting, a New Hampshire-based, full-service accounting firm that exclusively serves the Aesthetic industry. We explore many of the common pitfalls Practice owners must watch out for when starting their business- things like, Can I keep my own books and save money? Why am I working so hard but making no money? Do I wait until I can pay cash to buy a device? These questions and many, many more are top of mind for med spa owners, even when they’ve matured out of their early startup phase. That’s where Liguori comes in! They discuss what it means to have a fractional CFO to not only help assess the data and be on call to make the important decisions, but also to NOT be on the payroll when their services aren’t required. In addition, they speak to the differences in that role versus a CPA and a bookkeeper- a distinction that is critical when it comes to managing the day to day versus the long-term financial health and overall tax burden of the business. When do you outsource? When do you insource? What happens if you’ve been burned by a prior firm, and now you are scrambling to pick up the pieces? As a firm who specializes specifically in our industry, Nick & Dan have such a good handle on the challenges clients face throughout their entrepreneurial journey, and they offer some great tips and areas of opportunity for any owner making the decision to change up their financial management team. From bookkeeping and tax strategies to navigating revenue recognition and fractional CFO services, Nick and Dan share practical advice to help you grow your med spa business smartly and sustainably:Key Takeaways:1. Why Outsourcing Accounting Matters – Learn the benefits of having an outsourced accounting team with industry-specific knowledge and how it helps med spa owners focus on what they do best.2. Revenue Recognition & Cash Flow Planning – Understand the importance of accurately tracking sales, package liabilities, and the impact on your financials.3. Navigating Common Med Spa Accounting Challenges – From keeping track of inventory to dealing with complex tax strategies, Nick and Dan break down how to simplify your med spa’s financial management.4. The Importance of Financial Forecasting – Discover why it’s crucial to work with professionals who can provide insights on growth opportunities and potential financial risks.5. Tips for Preparing for Tax Season – Proactive planning can help avoid surprises when tax time rolls around, and Liguori Accounting gives advice on how to stay ahead.6. Avoid the DIY Trap – Why it's better to delegate accounting tasks to professionals and focus on running your practice efficiently.7. Beware of Always Showing a Loss- When you need to take out a loan or show value in your business, be cautious of taking advantage of all the write-offs and showing little to no profit…..it may come back to bite you!Nick and Dan share common financial mistakes we all make when it comes to burning through cash, tightening the belt with expenses, and finding the right opportunities for growth. This episode is time well spent learning actionable tips on how to better manage cash flow, optimize tax planning with a fractional team, and understand your financials to ensure long-term profitability. Whether you're just starting out or looking to scale, this episode will help you analyze how confident you feel in your existing accounting team, and what next steps may be if you are looking for a change!Reach out to Liguori Accounting; https://liguoricpa.com/Connect with Dan for a Discovery Call: [email protected] Liguori on LinkedIn: https://www.linkedin.com/company/liguoriaccounting/
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In this week’s episode of For the Record, we welcome Danielle Mathers, RN, CANS, Founder and Lead Trainer at The Luxe Room, a Colorado-based med spa group that secured the #1 spot on Inc Magazine’s Fastest Growing Companies in the Rocky Mountain Region! Danielle shares the fascinating story of how she and her husband met in Rome, started their med spa journey in Australia, and eventually built a thriving business in the U.S. Danielle’s path from traveling the world to becoming a dominant player in Colorado’s aesthetic market is one of grit, growth, and great partnership.
During the episode, Danielle discusses how she balances managing three busy practices with her husband, Brad, and how their complementary skill sets—Danielle's clinical and patient care expertise and Brad's operational and marketing savvy—have been key to their success. They share how their early days renting a room in a plastic surgeon’s office and bootstrapping their business taught them the importance of refining processes, sticking to core values, and scaling at the right time.
Danielle dives into the challenges of running a growing business, hiring and training new staff, and maintaining company culture across multiple locations. She also shares insights into the rigorous hiring process for both injectors and practice managers to ensure their team is a great fit for The Luxe Room’s high standards.
As a highly regarded Galderma trainer and frequent speaker at aesthetic conferences, including Aesthetic Next, Danielle discusses how she balances her passion for teaching and educating other injectors with the demands of running a med spa. She explains how staying involved in the training community keeps her skills sharp and opens doors for ongoing growth in the ever-evolving aesthetics industry.
Danielle shares so many insights about what it takes to go from a single room to a multi-location, profitable collection of Practices, but it really comes down to business culture, the importance of building a strong team, and knowing when to take calculated risks for future growth. She and Brad were new to the US when she started her Aesthetic journey, which means no credit for a big loan, no professional network to rely on, and no patients! But they did it- they built an [growing] empire from the ground up!
Some of Her Key Takeaways:
• The importance of starting small, refining processes, and growing at a sustainable pace.
• How Danielle and Brad balance their professional and personal relationship while running a business.
• The value of strong company culture and the no-gossip policy that keeps their team professional and supportive.
• Insights into the rigorous hiring and training process at The Luxe Room to ensure the right fit for both patients and staff.
• How staying involved in industry training and speaking engagements can elevate your skills and your business.
If you are just starting out and wondering “how big should I go” or you’re busting at the seams and ready to grow to the next level, this podcast is a perfect window into what it takes to scale!
Learn more about Danielle:
Danielle’s Instagram: https://www.instagram.com/injector.danielle/
The Luxe Room: https://www.luxeroomcosmetic.com/
Inc Magazine Press Release: https://tinyurl.com/58puut89 -
In Episode 86, we sit down with Heather Zade, BSN, MSN, CRNP-BC, Founder & Medical Director at Adora Aesthetics, for a raw look at managing the controlled chaos, feeding an insatiable appetite for learning, and getting comfortable with taking risks. Heather shares her journey from her injecting friends & family out of her home to becoming a renowned injector, practice owner, and creator of her own trademarked lip technique.
While we all know it’s not easy to climb your way to the top of a competitive field, and Heather approaches obstacles with flexibility and an innate awareness of the risk / reward payoff. She’s happy to admit that it’s not always picture perfect- something so few rarely do- but it’s her faith in herself and that things will work out as they should that has made this accidental CEO a bonafide business owner who has yet to take her foot off the gas.
She’s in a place so many find themselves- it’s time to grow and scale, but how can we recreate the brand in a second location or scale without losing the details that make us who we are? For Heather, that’s easy! She’s intentionally built strong leaders who can fill the gaps when she’s out with a sick child, speaking at an event somewhere in the country, or who can take the reins when a new location opens its doors.
As she transitions into this next phase of growing her practice and Adora Academy, all while training on behalf of manufacturers, her signature lip technique is opening doors and firmly planting her flag among the innovators and thought leaders in the industry. She won’t tell you it was luck or a stroke of genius that led her to building and trademarking her technique. No, it was hard work, a lot of curiosity, late night research and trial & error that created this novel approach to lips that nearly eliminates pain, significantly reduces needle sticks, and delivers a beautiful lip. Sounds like a win-win-win!
We pack a major punch into this episode, but here are a few of the highlights:
- Practice Growth: What it’s really like to transition from injecting in your living room to owning an 11,000 square foot practice with 15-16 employees
- Innovative Techniques: Get the full scoop on the injection technique that has changed the lip game and put her on the map as the "Lip Queen."
- Training and Education: How does she make time to train injectors & run a business and still contribute to ongoing education in the field?
- Business Insights:
1. The importance of having full appointment books before expanding
2. Why Heather avoids financing equipment and waits to purchase in cash
3. Her approach to inventory management, staying involved in all aspects of the business, and a cautionary tale about delegating too much too soon
4. Team Building: Her approach to retaining top talent by offering growth opportunities and prioritizing staff happiness.
- Work / Life Balance: What’s that? Heather gets real about the sacrifices you must make to do it all.
No matter where you are in your journey as an injector or Practice Owner, Heather’s perspective on what it takes to achieve success and the reassurance that you must trust yourself and step out on faith to move forward is a lesson for all. If you are eager to see Heather’s approach to lips and hear more of her story, join us Aesthetic Next 6.0 where Heather will perform her technique during the Sunday Showdown and lead a session on managing adverse events with lip injections.
Find out more about Heather:
Heather’s IG: https://www.instagram.com/injectorheatherzade/
Adora Aesthetic: https://adoraaestheticsmd.com/
Adora Academy: https://adoraaestheticsmd.com/injector-training/ -
In this episode of For The Record, we're diving deep into the value of Aestheticians in a medical aesthetic practice with one of our Aesthi besties, Delaney Poor, LE. Delaney is a Managing Partner at Beyond Skin Aesthetics in Columbus, Ohio, a KOL with Color Science and Alastin, an advocate for holistic skincare, and a client experience expert!
As a Disney alum, she’s intimately familiar with the guest relations magic that permeates Disney parks & resorts every day and has for 65 years. Now, she’s focused on bringing those same quality standards and dedication to a consistent, exceptional client experience to the medspa world. Couple that with her passion for integrating gut health, skincare, and wellness into her approach, and it’s evident that she's redefining the role of aestheticians in modern medical aesthetic practice.
In this episode we cover everything from teaching staff how to anticipate guests’ needs and creating a differentiated experience in your practice to how to select the right retail products for your shelf! From pixie dust to professional skincare, a few of the highlights include:
• The Role of Aestheticians: Insights into how aestheticians are crucial for patient retention, education, and bridging the gap between medical treatments and at-home care
• Skincare Science: Exploration of the latest advancements in skincare, including the importance of evidence-based products and treatments
• Teen and Tween Skincare: Delaney's process for educating younger clients and the potential long-term impact of early skincare education.
• The Disney Touch in Aesthetics: Delaney shares how her experience at Disney informs her approach to patient care, emphasizing safety, courtesy, show, and efficiency
• Business Insights: Tips on creating treatment plans, improving patient retention, and integrating skincare sales into your practice model with a collaborative care model.
We also chat about Delaney’s upcoming lectures at Aesthetic Next 6.0! She has several including a live demo of her signature Glow Beyond Peel.
Whether you're an Aesthetician, Practice Owner or Injector looking to enhance your skincare offerings, this episode offers valuable insights on combining high-touch luxury experiences with medical-grade treatments for optimal patient outcomes. Delaney’s perspective as an Aesthetician in a large practice and as a managing partner in that same Practice gives her a unique blend of business & clinical that is relevant for everyone!
Don't miss this enlightening conversation that bridges the gap between Disney-level customer service and cutting-edge treatments and products that will turn skincare into a profit center for your Practice!
Find out more about Delaney:
Delaney’s IG: https://www.instagram.com/skinbydelaneydanielle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Beyond Skin Aesthetics: https://www.instagram.com/beyondskinaesthetics?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Beyond Skin’s Website: https://beyondskinaesthetics.com/
Delaney’s Aesthetic Next Schedule: https://s6.goeshow.com/aestheticrecord/next/2024/profile.cfm?profile_name=person&master_key=85DD4426-F000-EF11-8102-B95C44E1822F&page_key=7CDE043C-C926-865F-8B20-3C9AA04D0295&xtemplate
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In Episode 84, we sit down with John Wheeler, CEO of Alpha Aesthetics Partners and thought leader on all things business and scale. John and his team have grown the platform to 9 partners with 22 locations across the US and more on the way. Prior to joining Alpha, he was the CEO of Esthetics Center, a CA-based medspa where he grew revenue 1000% and scaled to 3 locations during his tenure before bringing it under Alpha’s banner and transitioning to the platform CEO.
If you’ve spent even a minute with John, it’s obvious that he does things differently in all the right ways. What’s his secret to success? People. That’s what drives Alpha’s unique model of partnering with local med spas to help them grow and compete with larger chains, while still allowing them to maintain their own brand identity and autonomy.
John is a believer of open-book management, sharing financial data with employees, and aligning compensation with the most important metrics for the business. Most of all, he’s passionate about empowering providers in every Alpha practice to make their own treatment decisions and lean into their own artistry. In return, he makes sure they have every product in their toolkit and access to training, resources and products, most of which are out of reach without the volume and purchasing power of a platform like Alpha.
He's equally passionate about the numbers and relying on data to make better, smarter decisions. Additionally, he’s an advocate for sharing metrics and performance data with the team to ensure everyone is on the same page and working towards the same goals. If those numbers power your compensation plan, don’t you want people to know how they are performing?! What’s his #1 metric every practice owner (and all staff) needs to know? Revenue per Hour! In this episode, he shares so much insight on what every entrepreneur must do to get acquainted (and obsessed) with financial performance and benchmarking.
Listen in for John’s insight on:
• The advantages of partnering with an investment firm that specializes in aesthetics and is designed to help your unique brand thrive.
• The importance of being a student of your craft. If you are a non-injector who owns a clinic, you are still responsible for learning everything you can about what Providers do day-to-day.
• Prioritizing culture, brand and financials for long-term success.
• The ongoing convergence of aesthetics and wellness and the future impact of AI on the medspa industry.
If you are starting a medical spa, in your early years of entrepreneurship, or you need some inspiration to realign you to your goals, John’s insights on effective leadership, the importance of prioritizing people, brand, and numbers, and the challenges and responsibilities that come with running a successful business are like a field guide to running a successful business!
Checkout more from John & Alpha:
Alpha Aesthetics Partners: https://www.partnerwithalpha.com/
John’s & Alpha’s Collection of Podcasts: https://www.partnerwithalpha.com/podcast-copy
John’s Instagram: https://www.instagram.com/johnwheeler.alpha/
Alpha’s Instagram: https://www.instagram.com/partnerwithalpha/
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This week we sit down with Gilbert Saenz, III, a Physician Associate based in Austin, TX with a 20-year career spanning Family Medicine, Dermatology & Plastic Surgery. Because he’s spent the bulk of his career on both sides of the Aesthetic coin in Derm & Plastics, his expertise combines a deep knowledge of the skin with a thorough understanding of what lies beneath. He’s thriving in one of the most competitive markets in the US, Austin, TX, which is no doubt a biproduct of his skillset and his approach to treating patients like family!
But as his patient base and the industry evolves, he’s not sitting still! He’s become a pioneer of body procedures, specifically Aveli, a precision cellulite release device he’s using to effectively treat cellulite in addition to a combination of biostimulators and other treatments to fight skin laxity (wait until you hear about the structural sandwich!). While he’s still very focused on the face, the writing is on the wall- GLP-1s have created a massive disruption in the marketplace, and those injectors who hope to retain patients and grow their market share must quickly up-skill on body procedures!
We cover a whole host of topics throughout this podcast, but if you came for body insights, you are in the right place! And, if you leave wanting to know more, join Gilbert at Aesthetic Next 6.0 for a lecture on post-weight loss procedures, a live onstage demo of Aveli, and an all-star panel where our faculty discuss their approaches and perspectives on key cases.
In this episode, Gilbert and Tiphany discuss:
1. Integrating ultrasound at the Point-of-Care for Aesthetic procedures
2. The revolutionary impact of weight loss treatments on the aesthetics industry & adjunct treatments that satisfy patients and boost your P&L
3. Innovative cellulite treatments, including the Avéli device, with proven results
4. Strategies for building and maintaining a loyal patient base
5. The importance of continuing to innovate with new protocols that leverage the unique mechanisms of existing products
6. Insights into working as an intrapreneur vs. starting your own medical spa
7. Sneak peek into upcoming presentations at Aesthetic Next 6.0 conference
8. The 411 on his patient-focused podcast with fellow Aesthetic Providers, Plastic Surgery Untold, and how it helps create a sense of community before they walk in the door
Follow Gilbert on Instagram for updates on new aesthetic treatments and techniques (he let us know something big is launching soon!). Check out the Plastic Surgery Untold podcast for more in-depth discussions on plastic surgery and aesthetics and be sure to catch Gilbert’s sessions at Aesthetic Next to learn more about bringing the total body experience to your aesthetic clinic!
Connect with Gilbert on Instagram: @pa_gilbertsaenz
Learn more about Austin Plastic Surgeon: www.austinplasticsurgeon.com
Listen to Plastic Surgery Untold: https://plasticsurgeryuntold.com/
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In our second episode of Season 5, we are tapping into the 20-year expertise of Erin MacNeil, CEO & Founder of The Spa Business Coach.
Erin has been at the helm of international luxury spa brands leading teams around the world. She’s come full circle from her start in the industry as an Aesthetician to now working together with Aesthetic Practices to help transform their operations and build profitability.
Throughout her career, Erin has had a front row seat to the challenges of leading a team. Her insights are invaluable for the new Entrepreneur trying to do it all while learning to run a business and to the CEO who is constantly calibrating teams to drive operational success.
She’s helped countless Aesthetic Practices to build sustainable, profitable businesses, and in this episode, she shares several priceless tips to help you do the same:
1. The importance of creating a luxury experience in medical spas
2. Transitioning from a hands-on practitioner to a CEO mindset
3. Effective hiring, onboarding, and team management strategies
4. The significance of setting clear standards and expectations
5. Balancing generalist and specialist roles as your business grows
6. The value of continuous feedback and personal growth in leadership
We dive deep into the challenges of scaling a medical spa, with an emphasis on the need for proper systems, delegation, and a shift in mindset as the business expands. And we can’t forget investing in your team and creating a strong company culture!
Whether you're a new med spa owner or looking to take your established practice to the next level, this episode offers practical advice and strategies to help you become a more effective leader and build a thriving, profitable business.
Learn more about Erin & The Spa Business Coach
Website: https://www.thespabusinesscoach.com/
IG: https://www.instagram.com/thespabusinesscoach/
LinkedIn: https://www.linkedin.com/in/erin-macneil-spa-business-coach/
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In the season 5 premiere of For The Record, we welcome Chris Balbi, Co-Owner and Director of Operations at Meesha Aesthetics, a five location med spa practice headquartered in Philadelphia, PA. Chris has been with Meesha for more than a decade, and in that time, he’s grown it into a powerhouse brand that continues to innovate and find new ways to reach potential clients and bring value to those who are already part of the Meesha family.
Throughout this episode Chris shares his cutting-edge practice management strategies, marketing techniques, and industry insights that are reshaping the aesthetics landscape in 2024.
Chris is without a doubt a marketing expert- his legendary giveaways have become a staple part of the Meesha brand, and he’s disciplined and diligent every, single day in how he crafts content and engages with the online community. But, as he explores new ways to bring business to Meesha in a heavily saturated industry, he’s asking the multi-million dollar question….Is social media dead?
There’s so much to take from this episode including the answer, but a few of the highlights that you do not want to miss include:
1. How Chris is adapting to the evolution of social media marketing in the aesthetics industry
2. How he’s leveraging innovative approaches to community engagement and event marketing to drive new leads into the Practice
3. The power of membership programs like Meesha + and beauty banks in client retention
4. His battle-tested strategies for staff retention and motivation in a competitive market
5. How he prepares Meesha to adapt to changing client preferences and industry trends
6. Why personalized follow-ups and lead management is a non-negotiable for success
7. How Meesha is exploring new revenue streams through pop-up med spas
This episode provides a wealth of actionable insights for med spa owners and managers looking to stay ahead in a rapidly evolving industry. From rethinking marketing strategies to implementing innovative client retention programs, Chris’s approach offers a fresh perspective on building a successful Aesthetics Practice that can sustain the rapidly changing world of social media and the non-stop shifts in client preferences.
In typical FTR fashion, of course he's sprinkling in a healthy dose of how to survive it all with a lot of fun & laughs along the way!
Learn more about Meesha Aesthetics:
Web: https://www.botoxbymeesha.com/
IG: https://www.instagram.com/botoxbymeesha/?hl=en
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