Afleveringen

  • This week we are featuring emerging and fast growing brands on our show in all different categories including hummus, chocolate bars, and energy drinks.

    We are bringing on:

    Nick Wiseman - Founder and CEO of Little Sesame

    Carla Spiruoulo - CEO of Nelly's Organic

    Hamid Saify - CMO of Lucky Beverage Co.

    We are excited to talk with these brands, hear their stories, and they will share insights and tips on how they have scaled.

  • We are doing something new and taking 'No Script, Just Chat!' to the next level. Alex and Wade have no subject matter, no topic.

    They are going to show up and talk about anything and everything including CPG.Can we fill an hour with random babble?

    What will we talk about? Come and find out and join us for the very first volume of the Random Babble Series.This episode is sponsored by Robert Cogan and Power Full Energy Distribution.

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  • Here's the latest CPG news happening right now on March 19th, 2025 including Poppi Acquisition By Pepsi, Poppi Lawsuit Settlement, Trump Tariff Update, New Brand Mark's Snacks Launching

    PepsiCo just announced it is acquiring prebiotic soda brand Poppi for $1.95 billion, a major accomplishment for a brand founded less than ten years ago. This transaction echoes the year-on-year growth of the functional drink market, especially the better-for-you soda category, with competitor Coca-Cola launching Simply Pop just a few weeks ago and Olipop raising a $50 million Series C, valuing the rival prebiotic soda brand at nearly $2 billion.

    These industry moves might finally convince skeptics that gut-friendly and other healthier soda alternatives are here to stay, forcing traditional players to evolve and adapt to growing demand for less sugary drinks.

    As Pepsi was closing the deal on its $1.95 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker is wrapping up another deal, this one with a class action group of consumers alleging they were misled by the drinkā€™s gut-health claims.


    The group asked the California federal judge presiding over the case to confirm a proposed $8.9 million settlement, a result it described as ā€œexceptional compared with similar misleading beverage casesā€ in its motion for preliminary approval filed last Friday.


    In a statement shared with BevNET this morning, Poppi stated: ā€œThe class action suit filed against poppi in May 2024 has been settled. poppi acknowledges no fault, liability, or wrongdoing, and instead, we are focused on bringing consumers the innovation they expect from the brand they love. Weā€™re excited to move forward and continue our passion to modernize soda for the next generation.ā€


    The total settlement, according to the filing, breaks down to 0.75 cents per single 12 oz. can, $3 per 4-pack, $6 per 8-pack, and $9 per 12-pack or 15-pack. The class includes anyone in the U.S. who purchased Poppi between Jan. 23, 2020, and the settlement notice date.


    The three complaints lodged against Poppi last year, which were consolidated in September, take aim at one of the brandā€™s core pillars: gut health, as reflected in slogans like ā€œgut health never tasted this goodā€ and ā€œfor a healthy gut.ā€


    The filings argued that the agave inulin Poppi uses as its primary source of prebiotic fiber was far too low to have any meaningful impact on the gut, and that the presence of sugars harms the balance of good bacteria in the digestive system.

    President Trump said last week he is doubling tariffs on Canadian steel and aluminum in response to Ontario adding a surcharge on its electricity exports to the U.S., hitting Michigan, Minnesota and New York. The latest increase, which brings levies on the goods to 50%, will go into effect Wednesday morning, the president wrote in a social media post. Trump also vowed to ā€œsubstantially increaseā€ tariffs on Canadian auto parts on April 2, if dairy and other tariffs are not dropped.Mark Samuel, Previous Founder of IWON Organics, is launching a new brand, suitably called 'Mark's Snacks.

    On Linkedin, he debuted the news and said "I said Iā€™d never do it again. At the same time, I said Iā€™d never live with regret. So, Iā€™m diving back into CPG, making it even more personal this time around, please follow the journey at MARK'S SNACKS, it should be one heck of a ride!" Go to www.markssnacks.com and sign up for their e-newsletter for more updates on product, packaging, launch date, and more

  • Another Expo West is in the books. It was a 4 day bonanza of talking, sampling, meeting, and walking to see everything we wanted to get to.

    Wade and Alex will recap what we saw at the show, brands to look out for, events, happy hours worth mentioning, and more.We will also discuss the state of CPG.

    As it gets harder and harder to operate a CPG brand in this environment, what do we think the future holds for this industry for new and emerging brands?

    This episode is sponsored Power Full Energy Distribution.

    We will discuss it all. It's truly: No Script, Just Chat!

  • Here's the latest CPG news happening right now on March 9th, 2025 including New Malk SKUs, Sweet Loren's Meteoric Rise, Expo West Recap

    Malk has released two new SKUs in multi-serve format: Coconut Malk and Soy Malk. These are both available in 32 oz bottles.Coconut MALK is hitting shelves nationwide


    Soy MALK is exclusive to Whole Foods Market and with 3 Simple Ingredients and 6g of naturally occurring protein per serving fills a much needed niche.


    They debuted both at Expo West this past weekThe cookie dessert brand Sweet Loren's is now on track to achieve $120M in revenue in 2025Loren Castle is the CEO and Founder. The then 22-year-old New York City native got a degree in communications and knew she liked health, wellness and business, ā€œbut I had no idea what I was going to do with my life,ā€ she says. Post-graduation, she went back to New York but planned to move to L.A. permanently to see where life took her.


    Just months after graduating, however, Castle was diagnosed with stage 2 Hodgkinā€™s Lymphoma, a cancer that attacks the immune system, and had to undergo six months of chemotherapy. Depressed, she began seeing a therapist who helped her see the moment as empowering and an opportunity. There were still ways in which she could take control.


    One such way was her diet ā€” she could make sure to eat healthy even after her treatment. Castle began taking nutrition and cooking classes, but she quickly discovered something was missing: dessert. ā€œI have a huge sweet tooth,ā€ she says, and she couldnā€™t find baked goods made with more whole foods that didnā€™t use ingredients like bleached white flour, corn syrup and artificial chemicals.


    So Castle started trying to make healthier desserts for herself.

    Expo West 2025 is in the books. There were over 65,000 attendees. This was the first year where every exhibit hall opened at the exact same time. According to recent information, Expo West 2025 featured around 3,600 exhibitors (an increae from 3,000 last year) showcasing a wide range of natural and organic products across various categories like food, beverage, packaging, and wellness items.

  • This week is our Expert Series and we are bringing on two dynamic female entrepreneurs in the health and wellness space. Females have undoubtedly become a driving force in the growth of CPG brands across the country, many starting their own CPG brands, raising capital, and having successful exits.

    Ashley Rogers is a serial entrepreneur who started and built the brand Spudsy and raised a Series A and now the CEO of Sprinkles CPG, and founder of Shelfmade, a community for CPG professionals and entrepreneurs.

    We are also being joined Ashley Kleckner. She has been a sales professional in the CPG arena for nearly 10 years including Impossible Foods (Head of Global Sales) and now at Terviva. This episode is sponsored by Robert Cogan and Powerful Energy Distribution.

  • Here's the latest CPG news happening right now on February 23rd, 2025 including Celsius Acquires Alani Nu / Hiyo Investment/Coca-Cola Takes on Olipop and Poppi

    Celsius Holdings said on Thursday it would buy health and wellness drinks brand Alani Nutrition in a $1.8 billion deal through a combination of cash and stock, boosting its portfolio to build on the growing demand for sports and energy beverages.


    Alani Nutrition, a female-focused brand that delivers functional beverages and wellness products, was founded in 2018 and will be acquired from its co-founders, Katy Schneider and Haydn Schneider, and its operator, Congo Brands, Celsius said.According to Yahoo Finance:

    The venture capital arm of Constellation Brands has acquired a minority stake in Hiyo, a nonalcoholic ā€œsocial tonicā€ containing a blend of functional ingredients, including adaptogens, nootropics and botanicals.


    Constellationā€™s senior vice president of new business ventures, John Utter, said in a statement the Hiyo investment aligns with the aims of beverage giantā€™s VC group, which is to capitalize on emerging categories.


    The Modelo brewerā€™s investment could help the brewer expand its presence in the growing category. Hiyoā€™s health halo could also help it stand out in the crowded ready-to-drink category, as consumers seek out beverages that give them more of a nutritious benefit.Posted on CNBC: Starting in late February, consumers on the West Coast and in the Southeast will be able to try Cokeā€™s iteration of the trendy drink.


    Soda consumption has broadly fallen in the U.S. over the last two decades, hurt by health concerns and an increase in alternatives on the market, from cold brew to energy drinks to water. But in the last five years, sodas containing prebiotics have taken off, thanks to industry newcomers Olipop and Poppi.


    Olipop recently raised $50 million at a valuation of $1.85 billion, the company announced Wednesday. And Poppi made its second straight Super Bowl appearance in this yearā€™s game, shelling out up to $8 million to reach the gameā€™s record audience.


    Digestive health soft drinks have grown from a $197 million category in the U.S. in 2020 to one of roughly $440 million in 2024, according to Euromonitor International data. Still, itā€™s a fraction of the overall soda market, which is worth billions of dollars.


    Simply Popā€™s first product lineup leans fruity, in a nod to Cokeā€™s Simply juice brand. Flavors include pineapple mango, lime, strawberry, fruit punch and citrus punch.


    ā€œWe went out and really listened to consumers. They love this space, theyā€™re really looking for stuff that tastes good, and thatā€™s something we know how to deliver on at Simply and at Coke,ā€ said Becca Kerr, CEO of Cokeā€™s North American nutrition unit, which includes its Simply and Fairlife brands.


    Simply Pop drinks have no added sugar and contain 25% to 30% real fruit juice, the company said. They also contain vitamin C and zinc, which can boost the immune system.

  • This week is back to our classic format of Alex and Wade chatting it up about all areas of CPG. This week, we are focusing on key reasons why brands fail and how CPG brands can avoid these landmines and ultimately be successful in this tough environment.

    We are also covering brands that we love, including up and coming brands that caught our eye with fantastic branding and a great founder team.

    Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share whatā€™s going on in their lives and any current events.

    They also do shout-outs and answer questions live from viewers & listeners during their show. This episode is sponsored by Rich nuts and their crowdfunding campaign now live at www.wefunder.com/richnuts

  • This week's CPG Vibes episode will cover two topics: Why CPG Brands Fail, and New Brands That Alex and Wade Love. Make sure to check it out this Friday at 12 PM/3PM LIVE on Linkedin

    Here's the latest CPG news happening right now on February 20th, 2025 including Aura Bora Acquired, Mid-Day Squares Buys in BitCoin, and GT Kombucha Turns 30!

    US-based investment firm Next In Natural has acquired a majority stake in local craft sparkling water maker Aura Bora to support the companyā€™s ā€œnext phase of growthā€.


    Financial terms of the deal were not disclosed.


    In a statement, the investor said the deal ā€œpositions Aura Bora for its next phase of growth as a valued addition to Next In Naturalā€™s shared services ecosystemā€.

    As part of the stake acquisition, Next In Natural CEO Jeff Lichtenstein will become chairman of the board at Aura Bora while Aura Bora co-founder and CEO Paul Voge will ā€œfocus on future product innovationā€.
    Voge said: ā€œThe better-for-you beverage category continues to grow, and our partnership with Next in Natural positions Aura Bora to capitalise on this momentum.ā€


    Aura Boraā€™s ā€œproducts continue to be a welcome change from the norm, in what has traditionally been a boring category,ā€ he added.


    Following the deal, Voge said he was ā€œexcited for our team to continue to innovate, grow our audience, and release products consumers love. We will benefit greatly from Next in Naturalā€™s expertise in scaling efficiently and effectivelyā€.


    Jeff Lichtenstein brings experience in launching and growing brands such as Chobani, La Colombe, and Hu as the founder and CEO of Gourmet Guru.MDS is officially doing business in BTC.


    Canadian chocolate bar brand Mid-Day Squares announced last month that it had begun buying cocoa from international suppliers using Bitcoin, with co-founder Nick Saltarelli stating in social media posts that traders in many countries now ā€œtrust this method of payment more than fiatā€ currencies issued by governments.


    ...From Jake Karls posted on Linkedin: Never thought we would be buying cocoa in Bitcoinā€¦ but here we are.
    Mid-Day Squares is officially doing business in BTCā€¦
    With cocoa prices at record highs, we had to think differently.
    One of our new international suppliers requested Bitcoin over fiat currencies.
    And we said, why not? We need the supply.
    Average decisions lead to average outcomes.
    Unaverage decisions lead to unaverage outcomes.
    If we want to win in this cocoa crisis, we have to play bold.

    GTā€™s at 30: Founder Dave Talks Maintaining Integrity with ā€˜Real Kombuchaā€™ RefreshA small brand refresh now calling GT Kombucha "The Real Kombucha" has hit shelves in time for their 30th anniversary. They are also releasing a limited edition 30th anniversary WIldflower Kombucha hitting shelves in a sleek silver labelIn celebration of 30 years of sacred fermentation, they are giving away an all-expenses-paid trip for you and a friend!

    Visit SYNERGY HQ in Los Angeles and enjoy a one-of-a-kind tour and tasting experience with our founder, GT Dave. Go to gtslivingfoods.com for more info

  • Here's the latest CPG news happening right now on February 17th, 2025 including Tru Beverage Investment, Blackbird Acquisition, How Poppiā€™s Super Bowl vending machine campaign spiraled out of control

    According to Bevnet.Com, Functional drink Tru recently closed a $4.6 million funding round highlighted by further alignment with Polar Beverage who will now be handling manufacturing, distribution and warehousing for the brand.

    US-based vegan food brand Blackbird Foods has announced an acquisition by plant-based investor Ahimsa Companies.
    Blackbird Foods is well-known for its New York-style hand-tossed frozen pizzas, available US-wide at retailers such as Target, Sprouts, and Whole Foods. The brand also offers plant-based wings made from seitan, which can be found at The Fresh Market and Wegmans.Following the acquisition, Blackbird Foods plans to use Ahimsaā€™s expertise to enhance its distribution and manufacturing capabilities.
    ā€œWe are eager to tap into Ahimsaā€™s extensive knowledge to strengthen Blackbirdā€™s presence in the frozen aisle,ā€ said Mike Pease, co-founder of Blackbird Foods.

    ā€œWith their support, we have ambitious plans for growth and exciting product innovations on the horizon.ā€

    This year, prebiotic soda brand Poppi ran its second consecutive Super Bowl ad featuring influencers like Jake Shane and Alix Earle. But it wasnā€™t the creator campaign on the big screen that got people talking as much as the one online.
    Ahead of the game, Poppi sent enormous pink vending machines to 32 creators and ā€œfans of the brandā€ in NFL team cities, as well as The Boot bar in New Orleans. Recipients began posting videos of the machines, and mayhem ensued: some consumers expressed anger at Poppi for sending free products to ā€œrich people,ā€ while others bemoaned the message it sent to fans of the brand and smaller creators. ā€œWhen it gets too extravagantā€¦it just feels very out of touch,ā€ creator Isabella Lanter said in a TikTok video response to the campaign.
    All the while, fellow prebiotic soda brand Olipop, which did not run a Super Bowl ad, jumped on the opportunity to respond to comments, speculate on the cost of the vending machines, and even mail out Super Bowl-themed gifts. One comment from Olipop read, ā€œFor the record, those machines cost $25K each lol,ā€ while a post on X said, ā€œWe donā€™t have vending machines, but who wants a jersey!!ā€

    This week's CPG Vibes episode will cover two topics: Why CPG Brands Fail, and New Brands That Alex and Wade Love. Make sure to check it out this Friday at 12 PM/3PM LIVE on Linkedin

  • Welcome to the first edition of our Buyer Series with category managers from fan favorite natural stores Fresh Thyme Market and New Seasons Market. We can't think of a better way to spend your Valentine's Day afternoon than with us!

    With Expo West mania in full swing and coming up in less than a month, we are going to cover some important topics including Buyer Tips on how to have a successful Expo West as a brand and also as a buyer! This is essentially an Expo West Prep episode!

    This includes strategies on how to manage your days on the floor and get a maximum impact with others that are attending the show and using your time wisely, especially as a buyer when there are thousands of booths.

    We are being joined by:

    Robert Johnson

    Retail Category Manager

    New Seasons Market

    Kenny Hausmann

    Director of Merchandising - Natural Living

    Fresh Thyme Market

    This episode is sponsored by Robert Cogan and Power Full Energy Distribution.

  • Here's the latest CPG news happening right now on February 13th, 2025 including Big Olipop Raise, Chubby Snacks Shuts Down, Oatly Hits Profitability

    Posted on Just-Drinks.Com, US functional soda brand Olipop has raised $50m in a Series C funding round, bringing its valuation to $1.85bn.


    JP Morgan Private Capitalā€™s Growth Equity Partners led the investment round.


    In a statement, Olipop said the cash injection marked its ā€œfinal anticipated round of equity financingā€, after becoming profitable ā€œin early 2024ā€.


    Olipop plans to use the proceeds to ā€œdrive product development, expand marketing efforts and diversify distribution channelsā€.


    It also looks to bolster its retail presence, add new products to its range, and ā€œincrease availability in spaces traditionally dominated by legacy sodasā€.


    Olipop CEO Ben Goodwin said: ā€œItā€™s staggering and thrilling to have achieved a $1.85bn valuation after just five to six short years in marketā€.

    Frozen PB&J maker Chubby Snacks has unfortunately shut down operations as of February 2025. Coming off of multiple record-breaking sales months, our Chubb-O-Matic finally hitting stride and major corporate partnerships on the horizon, we were served with our biggest blow to date, a lawsuit from our massive corporate rival.



    Entrepreneurs are constantly taking blows, but over the last few months, we faced the hardest hits of our career. We lost everything and unfortunately fell into some of the worst situations imaginable with some of our best partners. Words canā€™t explain the embarrassment or anxiety.


    I share this because itā€™s important. No one gets into business thinking theyā€™d ever be in this position but if you do, you know itā€™s utterly brutal. A lot of people were negatively affected, not just ourselves. Iā€™m truly sorry to everyone that was affected by our downfall.Leading oat milk maker Oatly has hit profitability since going public for the first time. According toBevnet.com,

  • Here's the latest CPG news happening right now on February 9th, 2025 including Liquid Death National Super Bowl Ad, New Olipop and Perfy Flavors, Mid-Day Squares RumorAccroding to Ad Week: The renegade canned water brandā€”with a growing lineup that now serves iced tea, sparkling and still water varietiesā€”is buying its first national Super Bowl ad to air on Fox on Feb. 9, per an announcement released today.


    While building the brand and establishing street cred based on scrappy marketing, Liquid Death CEO Mike Cessario said the $7 million Big Game buy provides ā€œno cheaper way to reach over 100 million unique people who actually want to pay attention to the commercials.ā€ Liquid Death aired a superbowl ad previously but only in 23 sectors of the United States. This will be their first national one.

    According toBevnet.Com Olipop has permanently relaunched its Peaches & Cream flavor, which went viral on TikTok. Each 12 oz. can has 9 grams of fiber and just 5 grams of sugar. Olipop Peaches & Cream is available on the brandā€™s website and exclusively in Whole Foods Market nationwide (SRP $2.49) until May 1. After May 1, the flavor will be available in all major grocery stores. For more information, visit drinkolipop.com.

    Perfy is Launching a Pepperoni Pizza flavored soda on NationalPizzaDay..
    What's cool about Pepperoni Pizza Perfy?
    ā€¢ It tastes like pizza-flavored bloody mary mix. It's actually delicious if you're into that kinda thing.
    ā€¢ 30 calories | 3g sugar
    ā€¢ Caffeine? Fuggetaboutit!
    ā€¢ Ayyyy, no added sugar
    ā€¢ VERY LIMITED EDITION. Meaning once it's gone, it's gone.

    There are swirling rumors that due to potential tariffs to be imposed next month against Canada by President Trump, Mid-Day Squares was tentatively planning to move their manufacturing to the United States where a majority of their revenue is derived from. According to others, this is simply a rumor and Nick Saltarelli, co-founder of MDS, is addressing this in a social media post. We will report it when we see it!

  • With the recent international news of Trump imposing tariffs on Canada, Mexico, and additional tariffs on China, this regulation will undoubtedly affect thousands of CPG brands and consumers alike.

    We will discuss the details on the tariffs and what it means for the economy going forward (opinions, not facts!) and we will also bring on a prominent regional distributor from Canada, Robert Cogan, to share his wisdom on how the tariffs will affect Canadian brands specifically.

    As a second topic, we will dive into ROI and playbook moves (from both a buyer perspective and brand perspective) CPG brands should do in order to properly measure ROI and make sure the money they spend are on line items that will generate value and return for their brand.

    With many service providers out there, it's good to do your homework and partner with the right organizations for the stage of your brand.

    This episode is sponsored by PFE (Power Full Energy Distribution) with Robert Cogan.

  • Here's the latest CPG news happening right now on February 6th, 2025 including Liquid Death Pulls Out of the UK, Local Emerging Brand Expansions, Kehe Show Wrap Up

    Liquid Death is pulling back to its domestic US market and pausing international sales efforts ā€“ including in the UK ā€“ The Grocer can reveal.

    The canned water and soft drink brand said it was ā€œtemporarily pausingā€ international expansion, having shifted production from Austria to the US last summerAccording to: https://www.thegrocer.co.uk/ ā€œDespite strong demand and brand awareness growth in our limited international rollout, we are temporarily pausing international efforts since we no longer have production capabilities outside of the US,ā€ a spokeswoman for Liquid Death told The Grocer.


    Liquid Death was looking forward to ā€œmeeting the international demand in the future when our supply chain can support these efforts,ā€ the spokeswoman added.


    However, Liquid Death ā€“ which commands an rsp of Ā£5.50 per 4x500ml pack in Tesco ā€“ has failed to make a splash in the UK since debuting in spring 2023.


    The brand invested heavily to support its UK rollout, sponsoring Download Festival in 2024, as well partnering with other Live Nation music festivals and events.LEXINGTON BAKES Chilled Oat Bars are coming to Lazy Acres Natural Market March 1st! šŸ„³ Chances are you haven't had an oat bar like this beforeā€¦


    Inspired by British Flapjacks, which I fell in love with years ago, our chilled sprouted oat bars are fresh, simple, insanely delicious, a little chewy, a little crunchy, and pack a short but mighty list of the best ingredients in the world including Straus Family Creamery browned butter. šŸ§ˆāœ… 100% Organic Ingredients


    āœ… Gluten Free ā€¢ Egg, Nut, Soy, & Gum Free


    āœ… No Refined Sugar ā€¢ 6-7g added sugar


    āœ… Sweetened with CrownĀ® Maple Syrup & Just Date


    āœ… Made from 6-7 Real FoodsLaure's Coffee, maker of the A2

    Milk coffee and matcha lattes, is expanding in Northern CAFind them on-shelf at key retailers including Berkeley Bowl, Good Eggs, Lunardi's and Sacramento Co-Op. They Have added over 35 doors in the last week The Kehe show in Phoenix, AZ has come to an end after 3 days, with many pictures being posted on Linkedin, it was a huge success with many buyers and brands present. CEO Deb Conklin even walked the show and said 'hello' to brands

  • Here's the latest CPG news happening right now on February 3rd, 2025 including Trump Tariff Delays, Kehe Summer Show, Legacy Brand Out of Business, and a Valuable Fundraising Workshop worth attending

    The leaders of Canada and Mexico said Monday that the U.S. had agreed to delay tariffs on their countries by at least 30 days. Prime Minister Justin Trudeau said Canada will begin implementing a $1.3 billion border plan during the pause. Businesses across North America have been assessing the potential impact of the levies announced by President Donald Trump, as well as possible retaliation. Tariffs on America's biggest trading partners could upend industries from energy to food, beverage, health, and beauty

    The Kehe Summer Show will be held February 4-5 at the Phoenix Convention Center in Phoenix, AZ. Expect many buyers and emerging brands to be there as usual. Applications are of course closed since the show starts tomorrow, but never too late as a buyer to go, see the latest and greatest, and submit orders in the spot on the show floor

    Alison Cayne, Founder of Haven's Kitchen, a brand that has had longevity in the better for you sauce category, has unfortunately ceased operations effective February 1st, 2025.Ali Cayne wrote on her Linkedin Post:

    "This is a tough post to write. Havenā€™s Kitchen is ceasing operations today. Thereā€™s a lot Iā€™d like to say, and a lot of thoughts that havenā€™t formed into coherent sentences yet. They will come.

    For now, though, nothing feels as important as thanking the incredible people Iā€™ve had the privilege of working with over the past several years. From a brilliant, hilarious team, to supportive and gracious investors, to retail, marketing, finance, and manufacturing partners that felt more on the boat than off it ā€” Iā€™ve been a lucky one. "

    Sign up now for Jeff Church's 3 Day FREE Virtual 3-Day CPG Fundraising Workshop. Learn how Jeff scaled Suja beyond $100M through fundraising to grow the business.

    šŸ“… Workshop Dates: February 4ā€“6, 2025

    ā° Time: 9:00 AM PT (75-minute sessions)

    šŸŒ Format: Virtual: https://learn.dreammakershq.com/3-day-workshop

  • Trump Tariffs and how they will affect CPG Brands and consumers, Emerging Brands New Launches in Retail, and Expo West Gouging

    The controversial Trump Tariffs announced over the weekend will be going into effect on Tuesday, February 4th, placing up to a 25 % tariff on all goods with exception to energy which is at 10 %. Canada has since retaliated and is threatening to impose their own tariffs on up to $300B worth of US goods coming into Canada starting in February.

    According to Trump: He has said he plans to impose tariffs for three reasons. ā€œNumber one is the people that have poured into our country so horribly and so much,ā€ he said on Thursday. ā€œNumber two are the drugs, fentanyl and everything else that have come into the country. Number three are the massive subsidies that weā€™re giving to Canada and to Mexico in the form of deficits.ā€

    These tariffs are expected to affect thousands of CPG brands manufacturing and shipping from Canada and Mexico, resulting in higher prices in retail, and potentially affecting velocities and a reduction in sales for these brands looking to continuing to grow in retail

    According to Mike Fata, Founder of Manitoba Harvest, an entrepreneur who resides in Canada, his latest Linkedin Post says: "Remember, We can be pro-family, pro-team, and pro-country, without crapping on others"

    In retail expansion news: Glonuts has expanded to Texas and is rolling out to 153 HEB Stores. Also, it may be slightly old news, but WIld Wonder has also expanded nationally in Whole Foods

    New Hope's Expo West is catching some flack for their high prices for this year's Natural Products Expo West Show, with badge passes costs for manufacturers, suppliers, and other business service companies as high as $4,500 per person. This definitely locks out some emerging brands and service providers looking to grow their business and network

  • We are proud to bring back 3 incredible entrepreneurs and CEOs in the CPG Industry for our coveted Master Series (Volume 5).

    They are going to share their experiences running brands doing tens of millions in revenue, and some even eclipsing $100M annually as powerhouse and nationally distributed brands.

    They share not only past experiences, but strategies and insights on brand building, financial management, and becoming a sustainable CPG brand in a highly competitive and difficult marketplace.

    This episode is sponsored by Dream Maker's 'Fund-Raise with Confidence - FREE Workshop For CPG Entrepreneurs' taking place Feb 4-6, 2025 and hosted by Jeff Church himself! To sign up for this workshop, go to this link:https://learn.dreammakershq.com/3-day-workshop

  • In this episode, we are opening the floor to our community to ask us questions and raise any topic you would like to discuss. Whether it's supply chain, sales strategy, packaging and branding tips, fundraising, crowdfunding, you name it. We'll chat about it!

    This is a truly No Script, Just Chat episode and anything goes! This episode is sponsored by Playper - Re-Imagining Kids Toys for a More Sustainable Future

    Crowdfunding Campaign to invest now in Playper: www.wefunder.com/playper