Afleveringen
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Dive into the remarkable career journey of Cristy Hatter, a marketing maverick who has transformed brands and built impressive business success across multiple industries.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Cristy Hatter, VP of Brand at Lectric eBikes, the fastest-growing electric bike company in the nation. From her roots in music and design to becoming a powerhouse marketing strategist, Cristy shares insights from her 12-year experience at Red Raider Outfitter, her pivotal roles at Texas Tech University's marketing department, and her groundbreaking work with major brands like Solo Stove and Lectric eBikes Company.
Discover how Cristy helped scale Solo Stove from $100 million to $400 million through innovative customer loyalty and viral marketing strategies. Learn about her approach to value-based branding and the critical importance of attention to detail in achieving remarkable business growth. This episode offers a fascinating look at how creative problem-solving and adaptability can drive career success across diverse marketing landscapes.
For more marketing resources, check out nativedigital.com.
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Marketing isn't just about tacticsâit's about listening deeply and creating meaningful connections across diverse industries.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jen Rapp, CMO at Superside, the world's leading AI-powered creative service. Jen shares her career journey--highlighting her 10-year journey at Patagonia, running product PR to managing global communications. She eventually transitions from her brand-oriented role at Patagonia to a performance-driven role at DoorDash and then to Klaviyo, a B2B SaaS company. In this episode, you will hear Jen share the importance of passion and gaining industry knowledge, sharing how she talked her way into roles and learned from mentors.
Key takeaways? Immerse yourself in your industry, build authentic relationships, and embrace cross-functional partnerships. Success lies in curiosity, adaptability, and the courage to talk your way into opportunities.
For more marketing resources, check out nativedigital.com.
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Zijn er afleveringen die ontbreken?
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Career development isn't just about degreesâit's about pursuing passions.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jon Shanahan, VP, Marketing at TRX, a company providing world-class equipment, training & education to empower movement for every body. Our guest reveals his early obsession with buying laptops and hard drives, leading to a 15-inch MacBook Pro purchase for college. The transition to Mac OS from Windows changed his brain chemistry and sparked a deep interest in design philosophy. Discovering innovators like Steve Jobs and Jony Ive led him down a rabbit hole of learning about design and marketing. This epiphany moment in college led him to pursue a career in graphic design and marketing.
Key takeaways? Value mentorship, prioritize hands-on experience, and commit to continuous self-education. Success lies in sales acumen, collaborative problem-solving, and data-driven content creation.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about campaignsâit's about transforming varied experiences into powerful brand stories.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Marcelo Kertesz, CMO at MANSCAPED. Our guest reveals how diverse experiences shape innovative brand leadership. Growing up, he was inspired by his father's political campaign and Disney World's branding. After working in Brazil, he moved to Sao Paulo for a prestigious advertising school and interned with his father's campaign team. He then led six presidential campaigns in five countries, winning six out of seven elections. Tired from the intense political work, he moved to the US, enrolled in product design school, and eventually joined MANSCAPED. Marcelo emphasized the importance of strategic thinking, over-delivering, and adapting to new opportunities in his career.
Key takeaways? Embrace unexpected paths, think strategically, and consistently over-deliver. Success lies in adaptability, seizing opportunities, and applying cross-industry insights.
For more marketing resources, check out nativedigital.com
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Entrepreneurship isn't just about productsâit's about transforming skepticism into opportunity while empowering others.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Wyatt Ewing, Founder and CEO at Ice Barrel, a company specializing in cold therapy training tools. He shares his journey from selling high-end art to founding Ice Barrel, highlighting the challenges of launching Ice Barrel, including market education and overcoming initial skepticism. He discusses the company's growth strategies, such as SEO, influencer marketing, and sustainability initiatives like recycling 500,000 pounds of plastic. In this episode, He also stresses the value of leadership, honesty, and empowering his team, noting that his best career investment has been in personal development and self-advocacy.
Key takeaways? Master emotional intelligence, prioritize market education, and invest in personal growth. Success lies in resilience, sustainable practices, and authentic leadership.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about campaignsâit's about solving problems and creating transformative brand moments.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Aron North, CMO & Strategic Advisor at Mint Mobile. He shares his journey of transitioning from a pre-med to a business degree because he loved marketing, eventually leading him to work for Taco Bell and Mint Mobile. He emphasizes the importance of not chasing money early in one's career, instead focusing on building skills and over-investing in one's job. Aaron highlights key experiences, such as launching the Doritos Locos Taco at Taco Bell and helping Mint Mobile grow to a billion-dollar brand before its acquisition by T-Mobile.
Key takeaways? Invest in skills over salary, embrace entrepreneurial experiences, and approach challenges hands-on. Success lies in curiosity, adaptability, and over-delivering in every role.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about metricsâit's about the balance between creativity and analytics to create meaningful connections.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Kris Heineman, Director of Marketing at Pelican.
Pelican is the global leader in the design and manufacture of high-performance protective cases, used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. Our guest discusses his marketing philosophy, emphasizing the balance between creativity and analytics. He stresses the value of internships, for fostering initiative and learning, and that leadership is about solving problems creatively and influencing others.Key takeaways? Prioritize quality, embrace continuous learning, and develop problem-solving leadership. Success lies in understanding consumer preferences, leveraging digital platforms strategically, and investing in early career development.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about campaignsâit's about storytelling and connecting with audiences in authentic ways.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Rick Loughery, VP of Global Marketing at GoPro. Rick discusses his early roles in PR and tech PR, including a pivotal move to California during the tech boom. He highlights how he joined GoPro as the 13th employee and played a crucial role in leveraging user-generated content and early TV advertising, revealing how passion and curiosity drive marketing innovation.
Key takeaways? Surround yourself with exceptional talent, embrace continuous learning, and leverage user-generated content. Success lies in adaptability, seizing pivotal opportunities, and understanding evolving market dynamics.
For more marketing resources, check out nativedigital.com
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Entrepreneurship isn't just about ideasâit's about creating transformative experiences and solving problems creatively.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Randolph, VP of Marketing at DECKED, a company that designs innovative storage and organization solutions for pickup trucks and cargo vans. Greg shared his career journey from college to professional sports, carpentry, and marketing, revealing how diverse experiences and unconventional thinking drive entrepreneurial success.
Key takeaways? Embrace diverse career paths, prioritize team culture, and learn from every opportunity. Success lies in taking calculated risks, handling criticism, and empowering team members.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about messagingâit's about serving clients with integrity while nurturing the next generation of leaders.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Elizabeth Kelly, Vice President, Marketing at Mariner Wealth. She discusses her transition from journalism to marketing, emphasizing the transferable skills between the two fields, such as storytelling, truth-telling, and relationship-building. Kelly also shares her experiences in high-pressure environments, including covering 9/11 and working in a newsroom during a tornado. She stresses the value of coaching and mentoring, noting that her greatest career investment has been in developing her team.
Key takeaways? Leverage storytelling skills, prioritize honest relationships, and invest in team development. Success lies in continuous learning, mentorship, and grace under pressure.
For more marketing resources, check out nativedigital.com
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E-commerce leadership isn't just about salesâit's about creating seamless experiences that connect people with their passions.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Nett, General Manager of Trading Cards and Sports Memorabilia at eBay. From Pepsi to collectibles, Mike reveals his journey through ecommerce and how customer obsession shapes trading card and memorabilia success at eBay.
Key takeaways? Understand collector psychology, maintain consistent processes, and prioritize user experience. Success lies in embracing opportunities, seeking mentorship, and refining platform functionality.
For more marketing resources, check out nativedigital.com
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Entrepreneurship isn't just about ideasâit's about evolving with your company and nurturing a skilled team.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Alexandre Douzet, CEO of PumpkinÂź, one of the fastest growing pet insurance and wellness brands in the U.S. He discusses his background as a CEO of a pet healthcare insurance company and his history as a serial entrepreneur, having built three companies. He also reveals insights on problem-solving, leadership, and building innovative brands.
Key takeaways? Focus on real issues, master the art of branding, and invest in talent development. Success lies in market foresight, mission alignment, and hands-on leadership.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about campaigns - it's about being a strategic business partner that drives innovation across industries.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Ann Hand, Chairman & CEO at Super League Gaming. She shares with us her unique journey of majoring in economics and initially pursuing a career in banking to landing her first job as a marketing rep at an oil company. She explains in this episode how that experience introduced her to a more creative and operational environment, helping her to recognize and embrace her marketing skills. She later transitioned from her hands-on operational role to running global brands at BP, which eventually drew her to the challenges of startups.
Key takeaways?
Explore passions and interests, but be open to gaining diverse experiences to discover one's true strengths.Develop soft skills like emotional intelligence, collaboration, and adaptability, in addition to technical skills.Strive to be a change agent and positive influence, regardless of one's position in the organization.For more marketing resources, check out nativedigital.com
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Marketing isn't just about selling productsâit's about crafting memorable experiences that resonate and entertain.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Fass, VP Marketing at Liquid Death. He shares with us his journey from a snowboarding-focused youth to a marketing career influenced by his parents' experiences in advertising, revealing how unconventional experiences shape innovative marketing strategies.
Key takeaways? Create entertaining content, embrace bold collaborations, and align with leadership that fosters creativity. Success lies in building a distinctive brand voice, pushing boundaries, and understanding your audience.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about creativityâit's about navigating the delicate balance between innovation and security in evolving industries.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Melissa Beltrame, Marketing Director, SVP at NBKC Bank. She charts her course from Fine Arts to FinTech, revealing insights from her time at Hallmark to now banking.
Key takeaways? Master communication, embrace openness, and blend industry expertise with compassionate leadership. Success lies in curiosity, thorough preparation, and strategic networking.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about traditional strategiesâit's about applying diverse knowledge to drive innovation.
In our latest episode, we are joined by Karina Kogan, CMO at Infinite Reality, an innovation company powering the next generation of digital media and e-commerce through AI and immersive technologies. She shares her unique journey from political science and art history to working at tech marketing powerhouses like IAC, Warner Media, and Peloton, noting the challenges and rewards of each role.
Key takeaways? Leverage transferable skills, prioritize impact-driven work, and embrace emerging technologies. Success lies in relationship building, tenacity, and continuous adaptation.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about tacticsâ
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jack Gazdik, Growth Marketing Manager at Level20, the new business incubator of Progressive Insurance, with the goal of establishing product-market fit and bringing businesses to scale. Gazdik shares his unique experience leading go-to-market strategies for early-stage startups. He also highlights the interconnectedness of decisions in early-stage businesses and the ability to evolve with the landscape.
Key takeaways? Embrace holistic marketing, prioritize brand building for customer trust, and balance short-term gains with long-term vision. Success lies in networking, continuous learning, and adaptability.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about skillsâit's about building resilience and fostering meaningful connections.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Sam Meers, EVP, Health Innovations at BarkleyOKRP, one of the largest full-service independent advertising agencies in the United States. Throughout this episode, both shared powerful stories of overcoming personal and professional challenges that are sure to inspire.
Key takeaways? Embrace setbacks as opportunities for growth, cultivate mentorship relationships, and stay adaptable in the face of industry changes. Success stems from personal development, professional tenacity, and the ability to provide value at every career stage.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about creativityâit's about being a strategic business partner.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Brian Martorana, SVP Sales & Marketing at TeamSupport, a premier ticketing and live chat solution designed to improve customer engagement. They share insider tips on aligning with CEOs, managing client expectations, and driving results.
Key takeaways? Master financial literacy, embrace data analysis, and lead with transparency. Success lies in prioritization, clear goals, and constant communication.
For more marketing resources, check out nativedigital.com
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Career growth in marketing: It's about blending creativity with business acumen.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Callie England, Director of Brand Marketing at the University of Missouri - Kansas City, to discuss navigating leadership roles, balancing analysis and innovation, and staying adaptable.
Key takeaways? Embrace your unique perspective, manage confidence wisely, and tap into diverse talent pools. The future of marketing is curious, inclusive, and ever-evolving.
For more marketing resources, check out nativedigital.com
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