Afleveringen
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In today's world, where the digital landscape is constantly evolving, having a focused strategy on LinkedIn and account-based marketing (ABM) is not just an option but a necessity for B2B companies. I recently had a deep dive into these subjects with Tomasz Maciejewski, an expert in the field, and the insights gleaned from our conversation were nothing short of transformative.
Here are some key takeaways from our chat:
- Simplified ABM Frameworks: The essence of ABM lies in its simplicity and directness. By focusing on a select list of accounts and tailoring your marketing efforts to these, you can drive more meaningful engagements and, ultimately, sales.
- B2B Growth and List Experiments: Experimentation is at the heart of growth. Whether it's trying out new LinkedIn strategies or tweaking your ABM approach, the key is to iterate and find what resonates with your target accounts.
- The Power of Networking Events: Both online and offline networking events offer invaluable opportunities to connect with potential clients and partners. The personal touch these events provide can significantly amplify your ABM efforts.
- Content Creation and Distribution: Leveraging content to establish thought leadership and engage with your targeted accounts on LinkedIn can significantly influence their perception and decision-making process.
The dialogue also underscored the importance of creating and nurturing relationships, whether through LinkedIn, content marketing, or face-to-face at events. The digital nomad lifestyle Tomasz and I both embrace has shown us the power of global connections and the magic of being able to run a successful business from anywhere in the world.
Timestamps:
0:00 Intro
0:14 Boosting B2B sales through LinkedIn and ABM
3:25 Networking events, marketing strategies, and personal growth
8:11 Marketing strategies and tactics for small businesses
14:03 ABM strategies and networking at a conference.
18:08 Simplifying sales strategies and targeting clients.
24:12 Targeting specific industries for podcast success
29:58 Marketing strategies and client relationships
34:43 Podcasting, sales, and building relationships
40:58 Podcasting, networking, and personal branding
50:28 Marketing strategies and language targeting
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans.
In this episode, you'll uncover:
- The ongoing debate: In-house marketers vs. consultants – who really brings more value to events?
- Insider insights: From the lifecycle marketing head at Atlassian and a strategic advisor for B2B SaaS companies.
- Future of marketing: How AI and personal branding on LinkedIn are shaping the landscape.
- Real talk: The truth about selling at conferences and why everyone's doing it – yes, even in-house marketers.
- The power of execution: Why actual results trump theoretical knowledge every time.
Ashley and Mark share their firsthand experiences, debunking myths and revealing how conferences can be more than just a sales pitch. From interactive panels to rethinking networking, this episode is packed with actionable insights.
🌟 Key takeaways include:
- The importance of authenticity and real-world application in presentations.
- How to leverage AI without losing the human touch.
- The evolving role of conferences in building genuine connections and fostering community.
This isn't just another marketing discussion; it's a roadmap to navigating the shifting sands of the industry with grace and strategy. Whether you're organizing events or looking to elevate your marketing game, there's something in here for you.
Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/
Connect with Mark: https://www.linkedin.com/in/markev/
Timestamps:
00:00 Intro
0:14 Event organizers inviting in-house vs. consultant marketers to speak
1:37 Marketing and sales tactics at conferences
5:56 Perception of sales pitches in conference talks
9:22 Conference sponsorships and speaker credibility
10:50 Marketing strategy and execution insights
18:50 Improving conferences with interactive panels and intentional networking
20:37 Event networking and matching goals
28:00 Organizing a conference with a unique format
29:37 Event size and attendee demographics
34:35 Marketing trends, AI, and personal connection
41:40 Marketing trends in 2024, focusing on storytelling and personal connections.
43:38 B2B marketing strategies and conference attendance
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Zijn er afleveringen die ontbreken?
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Ever wondered how original research can transform your content marketing strategy and boost your brand's authority? 🚀 In our latest podcast episode with Becky Lawler, we dive deep into leveraging research for impactful marketing.
Here's why you can't afford to miss this episode:
Discover how top companies like Adobe and IBM use original research to stand out.
Learn the secrets to generating authority and leads through insightful data.
Becky shares a case study where research doubled a company's investment value.
Becky Lawlor is the Founder and Chief Research & Content Officer at RedPoint.
She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.
Some of the results she has helped clients achieve with original research include:
2-3X more leads than previous campaigns
2.5 million readers reached
80+ media mentions
10+ long-form editorials
$255,000 worth of free media and advertising
What she has found is that no other type of content achieves more marketing performance than original research-based content.
Key takeaways include:
The power of research in content marketing for B2B tech companies.
Strategies to choose compelling research topics that resonate with your audience.
Practical tips for conducting research with limited resources.
Connect with Becky:
https://www.linkedin.com/in/beckylawlor/
https://redpointcontent.com/
Timestamps:
0:00 Intro
0:14 Using original research in content marketing
1:12 Leveraging original research for brand authority and thought leadership
6:09 Conducting market research for thought leadership
12:15 Using original research to create valuable content
16:08 Survey design and audience sourcing
21:57 Survey design and research goals
29:02 Market research and content strategy
34:45 Survey research and data analysis
39:18 Building client relationships through LinkedIn and content marketing
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing?
Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth.
We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing attention; it's about creating a gravitational pull.
Here's what you'll discover:
- The pivotal shift from transactional to relational dynamics in customer engagement.
- Insightful strategies to harness the power of demand generation, reducing costs and enhancing effectiveness.
- Real-world examples and data-driven insights that showcase the monumental impact of this shift.
- Practical takeaways to apply these insights to your brand's strategy.
Key Takeaways:
- Shifting Focus: Moving from quantity to quality in lead generation.
- Customer Centricity: Building a buying journey that's as seamless as it is engaging.
- Strategic Insights: Leveraging real conversations and data to refine your approach.
We talked about growth loops, improved collaboration between sales and marketing, creating a content strategy, and much more.
Timestamps:
0:00 Marketing and sales alignment
3:50 B2B tech marketing and sales strategies
9:04 Aligning sales and marketing strategies for demand generation
13:26 Using podcasts for account-based marketing
18:15 Growth loops and user-generated content
23:57 Using LinkedIn for company branding and content creation
28:48 Leveraging LinkedIn for B2B marketing and sales
Contact Cedric on [email protected]
Sign up for his Newsletter: https://www.jump.foundation/newsletter
Follow Cedric on Linkedin: www.linkedin.com/in/cedricroyer
Find the original episode here:
Youtube https://youtu.be/LoyYaxsPrzY
Spotify: https://open.spotify.com/episode/4om9Szx1L5NgMDyxknHmxt?si=0ceaf2a164204855
Apple: https://podcasts.apple.com/ie/podcast/the-revenue-strategy-podcast/id1625591364?i=1000646323976
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Just wrapped up an incredible podcast episode with Ben Kazinik, and I'm buzzing with insights to share!
This conversation ventured into the realms of SEO, social media, content marketing, and the fascinating interplay between them.
Ben is an experienced well-rounded marketing manager. He grew a B2C home decor company to over $1M in annual revenue. He worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.
He has created and managed blogs, affiliate programs, referral programs, influencers, cold email outreach and social media. He has a deep passion for CRO, A/B testing and UI/UX.
Ever find yourself pondering the heavyweight match between SEO and social media? Which should lead your digital strategy?
Ben brought a wealth of knowledge, discussing how blending expert matchmaking with strategic content creation can revolutionize how we approach marketing.
Imagine a world where finding the right marketing talent is as easy as swiping right on a dating app—this is the future Ben envisions with Maple, a platform connecting brands with marketing mavens.
We delved into real-world examples, showcasing how companies like ClickUp are empowering experts to elevate their brands and the remarkable impact of strategic content on LinkedIn.
For anyone navigating the complex digital marketing landscape, this episode is a goldmine of actionable strategies and innovative insights. Whether you're a seasoned marketer or just getting your feet wet, there's something in here for you.
Curious? Dive into the full episode to turbocharge your marketing strategies. Don't forget to subscribe and join the conversation. Your next big idea might just be a play button away!
Connect with Ben:
LinkedIn: https://www.linkedin.com/in/ben-kazinik/
Timestamps:
0:00 Intro
0:14 Social media vs SEO strategies for content creators
2:50 Content marketing and expert matching platform
7:24 Empowering subject matter experts for brand promotion
8:45 Leveraging LinkedIn for business growth
14:47 LinkedIn content strategy and personal branding
20:44 Marketing, content, and SEO strategies
24:20 AI's impact on content creation and marketing strategies
33:03 B2B marketing strategies and SEO effectiveness
34:32 Marketing strategies and avoiding burnout
38:47 Work-life balance and creativity.
45:08 Mentorship, community building, and partnerships for business growth
50:06 Marriage advice, community-building, and overcoming fear of vulnerability
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Ever wondered what it takes to excel in the B2B marketing and sales arena? My latest podcast episode featuring the insightful Tamara Kitic Yarovoy is a goldmine of strategies, tips, and real-world examples that will transform the way you approach marketing and sales in your business.
Tamara has spent the last 13 years sharpening her marketing knowledge and the last 7 years driving revenue for high-growth B2B SaaS organizations. She has also been leading demand teams at Vena Solutions and Meltwater.
She uses her hands-on experience with strategic planning to create persuasive, data-driven go-to-market strategies designed to build brands, generate pipeline, drive growth, and create loyalty. She also enjoys collaborating with sales, bridging marketing and sales alignment and often people wonder if her career started in sales.
She specialized in Go-to-Market Strategy, Digital and Global Marketing, Account Based Marketing, Demand Generation and User Acquisition.
She lives in San Diego with her family and she's a mom to a wonderful girl. She also enjoy cooking, spending time outside and she's currently obsessed with her garden; an apple tree, a lemon tree, and heirloom tomatoes to be exact.
Here’s what you’ll learn from this episode:
- The Journey from Volleyball to B2B Marketing Maven: Tamara shares her fascinating transition from an athlete to a marketing leader, highlighting the skills and mindset that propelled her success.
- Aligning Marketing with Revenue: Discover how staying close to revenue can revolutionize your marketing strategies, focusing on outcomes over outputs.
- Mastering Go-to-Market Strategies: Unpack the evolution of go-to-market approaches in the B2B space and learn how to adapt and thrive in today's dynamic environment.
- Leveraging Culture for Growth: Understand the critical role of company culture in driving fast, effective decision-making and fostering a high-growth environment.
- Sales and Marketing Alignment: Get actionable insights on bridging the gap between sales and marketing, ensuring that your teams are working in tandem to achieve common goals.
Whether you're a marketing professional, a sales leader, or a business owner, this episode is packed with valuable insights that will help you elevate your strategies, optimize your processes, and drive significant growth for your business.
Timestamps:
0:00 Marketing career path and growth
4:04 Job search strategies and company analysis
12:55 Go-to-market strategies in B2B marketing
21:53 Marketing operations, processes, and resources
29:40 Aligning marketing and sales teams for maximum revenue
33:47 Aligning marketing and sales teams for revenue growth
40:10 Marketing and sales alignment
48:53 Marketing and sales alignment for growth
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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In the latest episode of the Funky Marketing Show, I had the privilege of welcoming back Scott Marker for a riveting discussion that delves deep into the heart of B2B marketing, sales strategies, and the pivotal role of customer-centric approaches in driving sustainable growth.
This episode is packed with actionable insights, data-driven strategies, and real-world examples that promise immense value for listeners keen on elevating their marketing and sales efforts.
Scott is a Founder of MCA², B2B Sales and Marketing Growth Consultant, Trainer & Speaker, and 2x Author.
Here's a glimpse of what you'll discover:
- The shift towards customer-centricity in sales and marketing strategies.
- The impact of AI and referral partners in modern business ecosystems.
- Practical advice on building a culture of success that prioritizes customer satisfaction and long-term relationships.
By tuning in, you'll gain a comprehensive understanding of how to leverage these strategies to not only meet but exceed your revenue goals while fostering meaningful connections with your customers.
Connect with Scott:
LinkedIn: https://www.linkedin.com/in/scottmarker1/
BROKEN: How To Fix B2B Sales, Drive Profitable Growth & Win: https://www.amazon.com/BROKEN-Sales-Drive-Profitable-Growth-ebook/dp/B0BVGV9B9R
Timestamps:
0:00 Intro
0:15 Revenue obsession in B2B companies
6:42 Customer-centric approach to business success
12:59 Improving marketing and sales alignment
19:10 Improving marketing and sales collaboration
24:07 Marketing successes and strategies
29:24 Referrals and partnerships for business growth
34:03 Referral partners and their importance in business
38:32 Leveraging referral partnerships for business growth
42:35 Using chat and AI for marketing and sales
48:56 Sales strategies and AI implementation
55:19 Marketing strategies and growth loops
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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In today's fast-paced world, the power of community and innovative solutions are revolutionizing the way we approach growth and customer engagement.
My guest is Pedro Gutiérrez, CEO & Co-Founder of .Avify. Avify is the number 1 Omnichannel Inventory Manager in LatAm, allowing SMBs to centralize every single order coming from channels like Ecommerce, Marketplace, Brick & Mortar, WhatsApp, and other approaches like wholesale, consignment, and distributors. Avify centralizes all the orders, automating deliveries, payments, invoicing, and tracking inventory in multiple locations.
Pedro's journey, from his early days in a software agency to pioneering conversational commerce and beyond, is a testament to the transformative power of understanding and leveraging community dynamics.
Pedro's story is not just about the technicalities of omni-channel inventory management or the nuances of social commerce. It's a deeper dive into how genuine connections, relentless customer focus, and a knack for innovation can create a bedrock for sustained growth.
Imagine harnessing the power of community to drive growth, retention, and innovation in your business. From overcoming the challenges of e-commerce in Latin America to creating a vibrant, supportive community that drives product development and customer loyalty, Pedro's insights are a goldmine.
🔑 Key Takeaways:
- The importance of community in building and sustaining business growth.
- Innovative approaches to overcoming e-commerce and inventory management challenges.
- The role of customer engagement and feedback in shaping products and services.
Don't miss out on this treasure trove of insights! Dive into the full episode and join a community of forward-thinkers. You're not just gaining knowledge; you're becoming part of a movement shaping the future of commerce. 💡
Connect with Pedro:
LinkedIn: https://www.linkedin.com/in/peter-gg/
Website: https://www.linkedin.com/in/peter-gg/
Timestamps:
00:00 Intro
0:14 Community growth and retention in e-commerce
7:44 Data-driven marketing strategies and the importance of understanding customer behavior
10:49 Building a community for SMB owners through customer service and networking events
16:00 Leveraging community building for business growth
22:12 Product market fit, cultural differences, and customer interviews
27:19 Customer support setup and scalability
31:53 Automating customer support through assisted bots and personalized interactions
37:13 Finding the right VC investors for a startup
41:24 Scaling a Shopify agency through networking and storytelling
47:06 Growing ecommerce business in Central America and the Caribbean
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Ever wondered what really prevents companies from achieving success, especially in the tech and SaaS sectors? 🤔💡
This episode with Gina Balarin is a masterclass on cutting through the noise with authentic communication, leadership, and marketing that resonates. We dive into how leaders can use words and body language to influence and inspire, highlighting the importance of authenticity in today's business world.
Gina shares invaluable insights on empowering employees, fostering customer-centric cultures, and the power of storytelling in marketing. It's a deep dive into how we can all be more genuine, impactful, and ultimately, successful.
Why should you listen? Because this isn't just about business growth; it's about shaping a world where companies communicate and lead with integrity. 🚀✨
Here are some outcomes:
- Understanding the Power of Authentic Communication: Discover how genuine words and body language can significantly influence and inspire teams, fostering a culture of trust and innovation.
- Leadership through Authenticity: Learn how leaders can embody their true selves to empower their employees and create a customer-centric culture, enhancing loyalty and engagement.
- The Role of Storytelling in Marketing: Uncover the secrets to crafting compelling stories that resonate with your audience, driving engagement and loyalty by connecting on a human level.
- Enhancing Employee Satisfaction and Productivity: Insights into how a positive work environment that values authenticity and clear communication can lead to higher employee satisfaction and, consequently, increased productivity.
- Strategies for Personal and Professional Growth: Practical advice on embracing your unique identity and leveraging it in leadership and marketing, paving the way for personal and professional development.
- Navigating the Challenges of Leadership: Tips on overcoming common obstacles leaders face, such as communicating effectively with introverted team members or managing public speaking anxieties.
- Building a Supportive Community: Strategies for creating a network or tribe that supports your vision and goals, emphasizing the importance of mutual respect and shared passions.
If you're all about creating meaningful connections and leading with authenticity, this episode is your playbook.
Timestamps:
0:00 Intro
0:15 Leadership, influence, and company success with Gina Ballantine
1:20 Authenticity, leadership, and customer centricity in marketing
8:03 Leadership, culture, and public speaking
12:51 Public speaking and Marvin Gaye's unique national anthem performance
14:04 Storytelling and audience engagement
18:54 Authenticity in social media and leadership
25:01 Empowering employees in regulated industries
30:33 Thought leadership, personal branding, and content creation.
37:52 Thought leadership, marketing, and authenticity.
46:00 Eliminating human suffering at work with Gina
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity
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Imagine unlocking the secrets to skyrocketing your business's growth with insights from one of the brightest minds in marketing. This episode with Chris Rack is your golden ticket. Chris doesn't just share strategies; he reveals the execution blueprint that has turned potential into extraordinary success stories.
Christopher Rack is the CEO of MRP. He has successfully led four sales organizations that experienced 10x growth over a 2-3 year span as an individual contributor, middle manager, and executive leader.
His leadership model is built on a strong foundation of process building, execution, and building winning cultures. The root of those cultures is taking a human-first approach while maintaining accountability and ownership of goals and targets.
In a riveting exploration of aligning strategy with intuition, Chris and I dissect how businesses can navigate the complexities of today's market dynamics. With real-world examples and actionable data, this episode is a treasure trove for anyone looking to refine their go-to-market strategy, embrace the power of storytelling, and forge deeper customer connections.
From the get-go, Chris delves into:
Strategic execution: How precise alignment between strategy and intuition drives success.
Adaptability: The key to evolving go-to-market strategies in a dynamic landscape.
Demand creation: Moving beyond capture to generate real interest.
Storytelling's power: Crafting narratives that foster deep customer connections.
Chris's insights offer a roadmap to not just compete but excel in today's market.
Ready to transform your approach and achieve groundbreaking results? Dive into the full conversation.
Connect with Chris:
LinkedIn: https://www.linkedin.com/in/christopherrack/
MRP Website: https://www.mrpfd.com/
Timestamps:
0:00 Intro
0:14 Marketing and sales strategies with a focus on process vs. intuition
1:34 Go-to-market strategies in a rapidly changing economy
7:14 Marketing strategy and talent gaps
12:55 Marketing challenges in a shifting economic landscape
18:46 Marketing strategies for capturing and creating leads
23:20 Marketing strategies in a post-pandemic world
31:02 Marketing strategies and customer feedback
37:09 Using LinkedIn and podcasts for marketing insights
39:26 The importance of stickiness in subscription-based businesses
44:47 Identifying and nurturing top-performing sales and marketing teams
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://ratethispodcast.com/funkymarketingshow/
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing
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🌟 "Innovation, Strategy, and the Art of Communication" - Dive into my latest podcast episode with the dynamic Philippe Vella! 🚀
Philippe Vella, the co-founder of iytro, connects European startups with part-time CMOs and marketing specialists to deliver full-time results and is a venture partner at First Circle Capital. This VC firm invests in African Fintech.
With over 15 years of experience in marketing, sales, and business development, he has worked in small businesses and large corporations across Australia, the US, the UK, France, and Germany.
Picture this: A conversation that blends the technical finesse of B2B strategies with the creative flair of B2C approaches. That's exactly what we unpacked with Philippe Vella, a mastermind in bridging the gap between complex business solutions and engaging storytelling. 🧩
🔍 Key Takeaways:
The Importance of Storytelling: Discover how narratives shape the B2B landscape, turning products into compelling stories.
Data-Driven Decision Making: Learn how analytics can be your secret weapon for crafting smarter, results-driven marketing strategies.
Personalization and Audience Understanding: Uncover why knowing your audience is crucial for creating impactful content.
This episode is more than just a discussion; it's a repository of actionable insights, examples, and data that can revolutionize your business approach. We delve into the nuances of European startup ecosystems, the challenges of cross-border growth, and the power of cultural understanding in business.
👀 Want to transform your approach to B2B marketing? Looking for a blend of strategy and creativity? This episode is a must-listen!
🎧 Tune in for a journey through marketing insights and strategies. Find links to the episode and subscribe in the comments below!
Connect with Phillipe: https://www.linkedin.com/in/philmvella-the-part-time-cmo/
Timestamps:
0:00 - Intro
0:14 - Marketing and sales strategies in Paris
2:33 - Entrepreneurship, business growth, and digital transformation in Europe
8:11 - Brand importance in AI-driven content explosion
10:21 - Content creation and social selling for B2B SaaS founders
13:34 - LinkedIn, YouTube SEO, and entertaining content
15:24 - Founding a startup and networking
18:00 - Marketing strategy and execution for early-stage businesses
22:46 - Marketing experience and growth in the Balkans
26:20 - Working with clients in the US and Europe
34:17 - Cultural differences in business communication between US and Europe
42:33 - Marketing skills and tactics for b2c and b2b
47:06 - Storytelling for B2B marketing
52:27 - Entrepreneurship, marketing, and community building in Europe
56:55 - Marketing strategies and podcasting informally
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights
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🚀 Are you ready to skyrocket your LinkedIn impact and drive business growth? Dive into my latest podcast episode with Steve Watt for an enlightening journey into the world of LinkedIn mastery!
In our conversation, we unraveled the evolving landscape of LinkedIn – transforming from a mere professional networking platform to a dynamic marketplace of ideas, influence, and business opportunities. We shared our personal experiences and growth trajectories, highlighting the platform's pivotal role in expanding our professional horizons.
Key Insights:
Profile Optimization: Your LinkedIn profile is your digital handshake. It's not just a resume; it's a narrative of who you are, what you offer, and why it matters. Make it human, authentic, and client-centric.
Content Strategy: It's not just about what you post, but how you engage with others. Sharing insights, commenting thoughtfully, and contributing to the community can significantly enhance your visibility and credibility.
Personal & Professional Balance: Finding the right mix of personal and professional content can be a game-changer. It humanizes your profile and makes you more relatable, building stronger connections.
Employee Advocacy: Empower your team to be brand ambassadors. It’s about making their social presence beneficial for them and the company. When they share their achievements and insights, it reflects positively on your brand.
The Art of Engagement: Engaging with your audience is crucial. It's not about selling; it's about starting conversations, understanding needs, and offering value.
Why Listen?
Discover how to turn your LinkedIn profile into a magnet for opportunities.
Learn practical strategies to engage effectively and grow your network.
Gain insights into leveraging LinkedIn for personal branding and business growth.
Connect with Steve:
LinkedIn: https://www.linkedin.com/in/stevewatt/
Seismic website: https://seismic.com/
Timestamps:
0:00 - Intro
0:14 - LinkedIn marketing and employee advocacy
3:39 - Optimizing LinkedIn profiles for success
9:45 - LinkedIn profile optimization for sales and marketing
15:20 - Balancing personal and professional content on LinkedIn
20:12 - LinkedIn growth and marketing strategies
24:50 - The importance of social selling for B2B firms
29:46 - Building reputation and trust through social media
33:03 - Using social media to accelerate existing deals
38:10 - LinkedIn networking strategies for salespeople
41:48 - Social selling and employer branding strategies
49:53 - Social selling and employee advocacy strategies
58:17 - Marketing strategies and Swiss army knives
ubscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-...
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/136A3zx...
YouTube:
/ @funky_marketing
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing
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Unleashing Creative Genius in B2B Tech: Discover How with Wojtek Jezowski!
Diving into the world of B2B tech, many perceive it as a realm of codes and numbers. However, my recent podcast with Wojtek Jezowski, a maestro of creativity and storytelling, shatters this stereotype. Wojtek's journey from aspiring filmmaker to a marketing maven in tech illustrates the transformative power of creativity in a seemingly rigid field.
Why listen to this episode?
Because it's not just about tech; it's about humanizing it. Wojtek masterfully explains how storytelling and creativity bring life to tech solutions, making them relatable and engaging for customers. He shares anecdotes from his experiences, demonstrating how innovative storytelling has redefined marketing strategies in tech businesses.
Key takeaways?
First, the significance of understanding your audience. Wojtek emphasizes the need for genuine customer insights to craft compelling narratives. He also highlights the importance of aligning creativity with strategic marketing objectives, ensuring that even the most imaginative campaigns drive real business results.
But here's the clincher - Wojtek delves into the art of blending emotion with technology. He illustrates how emotional connections in B2B aren't just possible but are essential for impactful marketing. These insights are backed by real-life examples and data, showing the tangible impact of creative storytelling in tech.
👉 If you're in B2B tech, marketing, or just fascinated by the intersection of creativity and technology, this episode is a goldmine. Prepare to be inspired and learn how to transform your tech narratives into compelling stories that resonate!
Timestamps:
0:00 - Intro
0:14 - Creativity and storytelling in B2B tech
6:18 - Marketing strategy and organization size
13:34- Sales and brand strategies in B2B marketing
17:14 - Effective storytelling in advertising
20:58 - Using memes and gifts to understand customers and create effective marketing strategies
28:28 - B2B marketing and sales emotional connections
34:14 - B2B marketing strategies and targeting different audiences
39:03 - Marketing strategies for B2B and B2C companies
44:55 - Measuring success of storytelling videos for B2B tech companies
50:23 - YouTube SEO and content creation for IT companies
Follow Wojtek using these links:
LinkedIn: https://www.linkedin.com/in/jezowski/
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning
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Are you ready to dive into the transformative world of clean tech and renewable energy? My latest podcast episode with Robert W. Cross is a treasure trove of insights that could redefine how you view revenue growth in this sector! 🌞In this eye-opening discussion, Robert, an expert in clean tech and renewable energy, unveils the secrets to growing revenue in this rapidly evolving industry. He shares his journey from banking and finance to founding a consultancy and agency, specializing in visual storytelling within the niche of clean tech.What makes this episode a must-listen? It's the blend of technical know-how and the art of storytelling that Robert brings to the table. We delve into the nuances of digital transformation, where it's not just about software, but a holistic approach encompassing customer support, operational efficiency, and much more.The key takeaway? The intricate balance between technical understanding and artistic presentation. Robert's experiences in transforming complex technical details into compelling stories is a lesson in effective communication and branding. This is vital in an industry where making an impact isn’t just about the technology, but how you narrate its story.But there’s more—we discuss the importance of vertical positioning in marketing, a strategy that Robert swears by. This approach simplifies marketing, selling, and fulfilling your value proposition. It's about carving a unique space in the market and owning it!What sets this episode apart is the real-world examples and data that Robert shares, providing tangible strategies to apply in your business or career.So, if you're keen on understanding the intersection of technology, finance, and marketing in the renewable energy sector, this episode is your gateway to a wealth of knowledge.Timestamps:0:00 - Intro0:14 - Clean tech and renewable energy SEO growth strategies3:31 - Entrepreneurship, marketing, and storytelling in the energy industry9:04 - Marketing strategy and vertical positioning in consultancy14:33 - Business models and cash flow in the energy industry21:43 - Product market fit and pricing strategy27:12 - Customer insights and product development in the clean tech industry34:57 - Leveraging LinkedIn for business growth and customer insights44:36 - Design, storytelling, and interdisciplinary approachesFollow Robert using these links:Crest Creative: https://www.youtube.com/@crestcreative649LinkedIn: https://www.linkedin.com/in/robertwcross/Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.Website: https://www.funkymarketing.net/funky-marketing-show/Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56MYouTube: https://www.youtube.com/@funky_marketingAnd if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/#FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning
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🌐 Recently, I had the enlightening experience of conversing with @Nicky Dibben, a strategic marketing advisor who's reshaping how we approach marketing.
🔍 The Core Issue: Today's marketing landscape is overshadowed by product-centric approaches, sidelining the essential human element. Companies are so product-focused that marketing is often reduced to mere promotion, creating a gap between product creation and customer engagement.
🏠 Consider Airbnb's CEO, @Brian Chesky's insight. They shifted from a solely inbound product strategy to embracing both inbound and outbound marketing. This shift was pivotal, highlighting the need for storytelling and broader engagement in the market.
📈 A startling revelation in today's B2B space is the reluctance of marketers to closely associate with revenue generation, often due to fear of being accountable for tangible results.
🔗 The key lies in aligning sales and marketing, ensuring they work in tandem rather than in isolation. This alignment fosters a holistic approach to understanding and responding to the market.
🔄 We often overlook the importance of iterative processes and customer feedback in marketing. Companies, especially startups, must understand that the customer ultimately decides what works.
🧩 It's crucial to realize that tactics are temporary manifestations of a broader strategy. Thus, aligning tactics with a solid, overarching strategy is vital for long-lasting success.
💡 My Thoughts: In this podcast episode, @Nicky Dibben highlights the need for a marketing renaissance. This renaissance isn't about complicating things but simplifying them, going back to the roots, and understanding that marketing is about connecting your business with your customers in every way possible.
📚 For Further Insights: If you're intrigued by these ideas, dive deeper into the episode. Discover how these insights can transform not just tech startups but any business striving for a genuine connection with its audience.
🚀 Stay tuned, stay insightful. The world of marketing is evolving, and together, we're at the forefront of this thrilling journey.
Here are the timestamps:
0:00 - Intro
0:14 - Marketing renaissance and tech startup growth
2:50 - Repeating posts and testing ideas in social media marketing
6:10 - Marketing disconnect and Airbnb's approach to integration
9:11 - Marketing strategies and measurement in B2B sales
13:16 - Aligning sales and marketing efforts for better customer outcomes
16:56 - Marketing strategies and decision-making
19:57 - Content creation for social media platforms
23:47 - Business strategy and alignment
30:20 - Recognizing and addressing business growth challenges through customer communication
37:21 - Mentorship, marketing, and customer connections
40:41 - Marketing strategies and metrics
44:24 - Marketing strategies and customer journey
48:18 - Marketing and sales strategies
51:40 - Transforming tech startups with a focus on business models, marketing, and execution
58:27 - Storytelling in marketing and its impact
Follow Nicky using these links:
LinkedIn: https://www.linkedin.com/in/nickydibben/
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #BusinessStrategy #DigitalTransformation #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #B2BMarketing #Storytelling #LinkedInStrategy
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🌟 "Ever wondered how finance gurus turn numbers into business growth?" Dive into our latest podcast with Aleksandar Stojanovic, where we decode the secrets of financial planning and analysis in B2B SaaS companies. The insights are groundbreaking!
In this episode, we explore the critical role of financial strategy in scaling B2B SaaS startups. Aleksandar, with his rich experience in multinational companies and expertise in finance, unravels how understanding and leveraging financial metrics can drive business success.
🚀 Transforming Financial Data into Strategic Insights
Aleksandar shared his journey from a military background to leading finance in the tech industry, emphasizing the importance of adapting and learning continuously. He illustrates how transitioning to strategic financial roles within tech companies equipped him to tackle complex financial challenges and drive growth.
📊 Key Metrics that Matter in B2B SaaS
We delve into essential financial metrics like Monthly Recurring Revenue (MRR) and Customer Acquisition Cost (CAC), explaining how these figures are not just numbers but vital indicators of a company’s health and growth potential. Aleksandar gives examples of how these metrics, when monitored and analyzed correctly, can reveal opportunities for optimization and scaling.
🔗 LinkedIn as a Catalyst for Professional Growth
A fascinating part of the conversation was how Aleksandar leveraged LinkedIn for career advancement and networking. He shared practical tips on optimizing LinkedIn profiles and engaging effectively on the platform, demonstrating how it's been instrumental in his professional growth and success.
🌐 Agile Financial Planning for Today’s Market
The discussion also covered the importance of agility in financial planning, especially in the dynamic SaaS landscape. Aleksandar's advice on being proactive and adaptable in financial strategies offers invaluable insights for businesses navigating uncertain markets.
💡 Final Thoughts: A Treasure Trove for Entrepreneurs and Finance Professionals
This episode is a must-listen for anyone in B2B SaaS, finance, or looking to upskill in financial strategy. The insights and examples provided by Aleksandar are priceless for understanding the financial intricacies of scaling a business.
Here are the timestamps:
0:00 - Intro
0:13 - Financial planning, metrics, and tools for B2B SaaS companies
10:28 - Financial planning and analysis for B2B startups and scale-ups
20:41 - Leveraging LinkedIn for career growth in finance
28:00 - Leveraging LinkedIn for personal branding and content creation
35:31 - Using LinkedIn for marketing and engagement
38:32 - LinkedIn marketing strategies and tactics
44:18 - Live streaming, LinkedIn, and personal branding
Follow Aleksandar using these links:
LinkedIn: https://www.linkedin.com/in/aleksandar-stojanovic-msc
Website: https://fiscallion.io/
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy
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My guest today is Stef Hamerlinck! Stef Hamerlinck is a brand strategist and designer, and a brand-builder at Alan.
In his day-to-day job, he runs his own branding studio with a wide variety of international clients in the CPG and lifestyle spaces.
His podcast 'Let's Talk Branding' is a critical exploration of all things 'brand'. It features weekly interviews with industry leaders such as Byron Sharp, Phil Barden, and many more experts and has become a staple for brand builders.
Stef has an outspoken voice in the branding industry, with appearances on Chris Do's ’The Futur’, ‘Just Branding’, and many more.
00:00 - Intro
0:14 - Brand building and strategy with a brand strategist
5:30 - B2B brand building and its complexities
10:07 - Branding for B2B companies
16:28 - B2B marketing strategies and differentiation
22:30 - Marketing strategies for small businesses
28:20 - Marketing strategies for small businesses
36:01 - Podcasting, branding, and content creation strategies
41:34 - B2B branding and marketing strategies
Follow Stef using these links:
Website: letstalkbranding.com
YouTube: https://www.youtube.com/channel/UCPKxzVyOVf_KxS2Ep1LcJog
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
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My guest today is Belen Wagaw! Ex-Saas Chief Storyteller, she’s growing personal brands for B2B SaaS founders. She helped executives at SAP, Salesforce, Zendesk, ServiceNow, Google, and IBM.
If you’re on a senior leadership team, you have a ton of expertise.
The issue? It’s behind doors. A bigger issue?
You’re missing out on opportunities.
Opportunities like VCs investing in you, PE firms backing you, customers choosing you, and talent flocking to you
So when you are:
- Attracting talent
- Preparing to IPO
- Scaling the business
- Looking to raise funding
- Working on an acquisition
You realize:
- Your LinkedIn doesn’t match your company
- You rely on press & traditional PR to share news
- Your circle of influence is smaller than you thought
Instead, you could invest in elevating your entire team’s online presence through PERSONAL BRANDING.
Transforming knowledge into action – that's the essence of true learning. We dive into the realm of personal branding and its impact on B2B success. You won't believe the insights we uncovered!
In this insightful conversation with Belena Wagaw, we explored the pivotal role of personal branding in elevating a company's presence in the B2B arena. The episode is packed with real-world examples and actionable strategies that showcase how personal branding is not just a buzzword, but a critical tool for driving business growth and visibility.
🔥 The Power of Storytelling in B2B
We delved into the art of storytelling and how it can humanize a brand, making it more relatable and engaging to its audience. The discussion reveals how stories, when intertwined with business goals and customer pain points, create a compelling narrative that resonates deeply with the audience.
🌐 Leveraging LinkedIn for Brand Growth
LinkedIn emerges as a powerful platform for personal branding, especially in the B2B sector. The episode highlights strategies for effectively using LinkedIn to not only showcase expertise but also to build and nurture valuable professional relationships.
📈 Real Outcomes and Transformative Effects
Hear firsthand accounts of how strategic personal branding has led to significant business outcomes, including increased visibility, higher engagement rates, and tangible impacts on sales and growth.
✨ Conclusion: A Must-Listen for B2B Leaders
If you're a B2B leader, entrepreneur, or marketer striving to amplify your brand's impact, this episode is a goldmine of insights and practical advice. Don't miss out on learning from one of the best in the industry!
00:00 - Intro
0:15 - Raising company valuation through personal branding for SAS founders
3:50 - strategies and visibility
5:50 - Personal branding for entrepreneurs and founders
12:15 - Marketing strategies and content creation for businesses
18:04 - Company culture and talent attraction
20:43 - Personal branding for founders and sales teams on LinkedIn
26:04 - Content marketing strategies and video production
32:14 - Using storytelling in content creation for founders
34:48 - Merging founders' personal brands with company messaging
40:18 - Company culture, LinkedIn, and entrepreneurship
46:47 - Publishing and marketing for founders
Follow Belen using these links:
LinkedIn: https://www.linkedin.com/in/belenwagaw/
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==
YouTube: https://www.youtube.com/@funky_marketing
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
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Hey, marketing and sales enthusiasts! Just wrapped up an incredible podcast episode with Rob Freedman, Head of Growth at Zuper, a maestro in harmonizing sales and marketing strategies. We dove deep into areas where many struggle, yet few dare to explore.
Rob likes to talk about bridging the gap between Marketing, Business Development, and Sales, and ensuring all are aligned, and communicating.
With over 20 years of experience, he's an entrepreneurial-minded marketing and sales executive with a strong background in team building, sales development, demand generation, paid search, analytics, email marketing, social media, display advertising, and SEO.
Here's a sneak peek:
🔗 Aligning Sales & Marketing: The age-old challenge! Rob shed light on bridging these often siloed departments. It's not about parallel paths; it's about creating a single, unified roadmap towards shared goals. Think about it – when these two forces align, magic happens!
🌟 Evolving Buyer Journeys: We talked about understanding the evolving nature of buyer journeys. It’s no longer a linear path; it’s an intricate web of touchpoints. Rob emphasized the need to recognize and adapt to this change for impactful marketing and sales strategies.
💡 Power of Storytelling: Here’s a nugget – it’s all about the story! Crafting compelling narratives around your brand, solutions, and customer successes can significantly elevate your sales and marketing efforts. Remember, people connect with stories, not just features and benefits.
🚀 Innovation in Marketing Tactics: Rob shared some out-of-the-box marketing strategies. From guerilla marketing to leveraging digital platforms, it's about being where your customers are and engaging them in unique, memorable ways.
🤝 Sales as Relationship Building: Moving away from transactional to relational – that's where the focus should be. Sales are not just about closing deals; it’s about building trust and rapport. This perspective shift can be a game changer in how you approach potential clients.
💼 Change Management in Sales Processes: Adaptability is key in today’s dynamic market. Embracing change, whether in technology adoption or process transformation, is crucial for staying relevant and ahead of the curve.
📈 Measuring Success Beyond Numbers: It’s not just about hitting targets; it’s about creating sustainable and meaningful growth. Rob highlighted the importance of looking at the bigger picture, focusing on long-term relationships rather than short-term gains.
This episode is a treasure trove of insights for anyone looking to revolutionize their approach to marketing and sales. Dive into the full conversation for a comprehensive understanding!
00:00 - Intro
0:14 - Aligning marketing, sales, and customer success
3:06 - Marketing strategies and tactics
9:54 - Sales and marketing alignment for business growth
14:56 - Digital transformation in field operations
20:49 - Change management and digital transformation in the moving industry.
25:10 - Aligning marketing and sales efforts for successful lead generation
31:37 - Company culture, communication, and recognition
37:18 - Sales and marketing alignment for a B2B software company
Follow Rob using these links:
LinkedIn - https://www.linkedin.com/in/robfreedman/
Zuper website - https://www.zuper.co/field-service-management-software
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==
YouTube: https://www.youtube.com/@funky_marketing
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message -
My guest today is Casey Hill, Sr. Growth Manager at ActiveCampaign! Casey is a growth veteran with over a decade of experience helping software companies scale fast.
We're going to discuss organic growth at ActiveCampaign, from their Voice of the Customer campaign on LinkedIn, making the team a thought leadership channel, to re-imagined partnerships.
Whether it's garnering millions of views on Quora and LinkedIn or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading growth at ActiveCampaign, he is building organic growth engines to propel the team to $1,000,000,000 in ARR.
On the consulting side, Casey works with some of the world's biggest firms, including McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, and marketing automation.
Here's what we talked about:
00:00 - Intro
0:14 - Organic growth strategies for a billion-dollar company
4:20 - Organic growth strategies in software marketing
9:56 - LinkedIn marketing strategies and content creation
17:07 - Building authority on LinkedIn for personal branding and business growth
21:31 - Content creation, thought leadership, and marketing strategies
24:41 - Leveraging customer content for marketing success
29:45 - Leveraging LinkedIn for thought leadership and growth
35:09 - LinkedIn competition, partnerships, and brand evangelism
39:33 - B2B marketing strategies and influencer campaigns
47:15 - Growth strategies and marketing insights
Follow Casey using these links:
Website: https://www.activecampaign.com/
LinkedIn: https://www.linkedin.com/in/caseyhill/
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==
YouTube: https://www.youtube.com/@funky_marketing
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy
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