Afleveringen
-
Foreword: This is a book for the founders and leadership teams of start-up and scale-up companies
-
Chapter 1: How to prevent your rocket falling from the sky
-
Zijn er afleveringen die ontbreken?
-
Chapter 2: The hard business case for brand
-
Chapter 3: What is a brand?
-
Chapter 4: The commercial power of emotional connection
-
Chapter 5: How to design a great brand
-
Chapter 6: Brand-building at different life stages
-
Chapter 7: How to build a great brand
-
Afterword
