Afleveringen
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In this new episode, Dan sits down with Riley Neaton to break down what actually scales an agent beyond solo performance. From removing financial pressure to building people better than you, Riley shares the real levers behind doubling your business year after year.
◼️ Why spending a minimum of 5% of your GCI on marketing is essential
◼️ How delegation is the shift from good agent to great agent
◼️ The mindset that stops silly decisions under financial pressure
◼️ The three keys to success in real estate, and why most agents fail one
◼️ How building the right team multiplies your output and removes anxiety
Timestamps:
00:00:00 - Introduction
00:01:12 - The 5% Marketing Rule for Growth
00:02:34 - From Good Agent to Great Through Delegation
00:03:49 - Building a Team That Doubles Your Output
00:05:20 - The Three Keys to Real Estate Success
00:06:55 - Quality Connections Over Call Volume
00:07:43 - How Riley Marketed Himself Better Than Everyone
00:08:39 - Removing Financial Pressure to Make Better Choices
00:10:47 - Why Agents Must Invest in People and Marketing
00:12:09 - How Delegation Transformed Riley’s Business
00:13:55 - The Fear Agents Have About Growing a Team
00:15:24 - The Mindset Shift Behind 400K to 2M Growth
00:17:51 - Zero Texts, Zero Calls, Zero Emails Daily Routine
00:19:40 - How Faster Response Times Increase Listings
00:20:24 - Training Your Team to Handle Buyer Enquiries
00:21:05 - Why Vendors Don’t Care Who Makes the Calls
00:22:27 - Leveraging a Larger Team for More Buyers
00:23:43 - Why Associates Should Be on Your Marketing
00:24:29 - The Wrong Mindset: Fear of Training People Too Well
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Riley Neaton:
https://www.instagram.com/riley_neaton/reels/
Get in touch: https://raywhiterockhampton.com.au/
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
In this new episode, Dan sits down with Will Torres, the Brisbane powerhouse who explains why most agents never break through, and what the top performers do differently.
◼️ Why most agents fail long before skill becomes the issue
◼️ The five non‑negotiables that drive consistent results
◼️ How obsession beats motivation every time
◼️ Why your environment determines your output
◼️ The habits that create the anxiety that actually pushes performance
Timestamps:
00:00:00 - Introduction
00:00:40 - Introducing Will Torres: High Energy and Passion
00:01:07 - The Duality of Will: Batman at Work, Bruce Wayne at Home
00:02:34 - Game Time: The Importance of Helping People
00:03:30 - Obsessed with the Industry and People
00:04:57 - Adapting Energy: Engaging with Different Personalities
00:05:42 - Investing in Habits Over Money
00:06:14 - The Importance of Screen Time Awareness
00:07:46 - Motivation vs. Habit: The Key to Consistency
00:08:49 - Calendar Management: Treating Calls as Appointments
00:09:55 - Five Non-Negotiables for Success
00:11:40 - The Power of Consistency in Real Estate
00:12:49 - The Long Game: Patience in Building Relationships
00:13:38 - Creating Anxiety Through Habits
00:14:39 - Feeling Guilty: A Sign of Commitment
00:15:57 - The Challenge of Hard Work
00:16:34 - Understanding Burnout: Planning for Mental Health
00:18:27 - The Role of Environment in Motivation
00:19:53 - Setting Appointments for Success
00:21:19 - Overcoming Challenges to Achieve Success
00:22:02 - From Refugee to Real Estate Success
00:22:55 - Stop Complaining and Start Taking Action
00:24:21 - Enjoying the Process: Making Calls Fun
00:25:39 - Maintaining Mental Toughness
00:26:03 - Energy and Product Knowledge in Sales
00:29:05 - The 10,000-Hour Rule: Breaking It Down
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Will Torres:
https://www.instagram.com/the.willtorres/
https://www.facebook.com/torresproperty
https://www.instagram.com/torresproperty/
Get in touch: https://www.torresproperty.com.au/
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
Some agents nearly walk away before they ever hit their stride. In this new episode, Dan sits down with Ethan He, the selling principal and auctioneer at McGrath Clayton in Melbourne, to unpack how he rebuilt from zero, shifted his mindset and rose into the top 1% of Australia.
◼️ The buyer‑first approach that rebuilt his entire career
◼️ How long‑term habits and mindset replaced quick‑win thinking
◼️ The role of auctioneering, vendor management and data in a down market
Timestamps:
00:00:00 - Introduction
00:00:45 - Podcast Introduction and Guest Introduction
00:01:17 - Ethan's Achievements and Speaking Engagements
00:01:48 - Ethan's Personality and Energy
00:02:22 - Passion for Real Estate
00:02:49 - Genuine Care in Real Estate
00:03:30 - Ethan's Journey and Challenges
00:04:15 - Experience in China and Mindset Shift
00:05:08 - Differences Between China and Australia
00:06:01 - Starting Over and Focusing on Buyers
00:07:49 - Building Relationships with Buyers
00:08:50 - Providing Value and Building Trust
00:09:12 - Strategies for Getting Listings
00:09:58 - Understanding Client Needs
00:10:47 - Sacrifices and Challenges in Real Estate
00:12:07 - Investment in Career and Intense Work Periods
00:13:14 - Prioritizing Different Stages of Career
00:14:24 - Auctioneering and Its Impact
00:15:46 - Overcoming Personal Barriers
00:17:08 - Vendor Management and Market Changes
00:18:49 - Auction Strategy and Market Conditions
00:20:46 - Communication and Decision Making in Auctions
00:21:16 - Tips for Aligning Vendor Expectations
00:22:48 - Importance of Market Knowledge
00:23:12 - Keeping Vendors Updated with Market Trends
00:25:02 - Prospecting and Quality Conversations
00:26:49 - Dislike for Cold Calling and Alternative Strategies
00:27:14 - Rewards and Trust in Real Estate
00:28:32 - Challenges and Mental Toughness
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Ethan He:
https://www.instagram.com/ethanhe_mcgrath/
https://www.facebook.com/ethaniel.he/
https://www.linkedin.com/in/ethan-he-08a038282
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
How do you stand out in one of the most competitive real estate markets in Australia? In this episode, Dan and Chris Nunn from Bresic Whitney reveal the exact strategy behind $200M in yearly sales.
This episode covers:
◼️ Why chasing sellers is flawed thinking and how focusing on buyers builds trust
◼️ The role of humility and mentorship in shaping long‑term success
◼️ How genuine service creates raving fans and career‑defining opportunities
Timestamps:
00:00:00 - Introduction
00:02:14 - Chris Nunn's Start in Real Estate
00:03:33 - Working with Shannon Whitney
00:05:29 - Shannon Whitney's Leadership Style
00:06:05 - Impact of Mentorship on Success
00:08:01 - Importance of Great Leadership
00:09:50 - Competitiveness in the Sydney Market
00:11:15 - Standing Out in a Competitive Market
00:12:28 - Creating Raving Fans
00:13:10 - Focusing on Buyers vs. Sellers
00:14:05 - Long-term Benefits of Helping Buyers
00:15:08 - Opportunities from Helping Buyers
00:16:01 - Managing Buyer Relationships in Busy Markets
00:17:30 - Qualification Process for Buyers
00:19:09 - Importance of Proper Questioning
00:20:00 - Real Estate as an Apprenticeship
00:20:11 - Blueprint for Success in a New Market
00:21:52 - Owning the Buyer Relationship
00:22:06 - Trust and Buyer Relationships
00:23:03 - Helping Buyers with Other Agents' Properties
00:24:11 - Integrity in Real Estate
00:25:17 - Building Long-term Reputation
00:26:24 - Career-defining Moments
00:28:18 - Creating Hundreds of Moments Over a Career
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Chris Nunn:
https://www.instagram.com/chrisnunn_bresicwhitney/
Get in touch: https://bresicwhitney.com.au/agent/chris-nunn-16967?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnAH95vOZNFAvDWs1vRPxP6F3Q07TeeDN8kknHCUZUOzie0rsAQJYaSCxn9VY_aem_ZdXw1bKp_USeESiA2A0lTA
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
How do you sell more than one property every single day? In this episode, Dan and Daniel Harris from Real Estate Central explore the systems, energy, and emotional intelligence that make it possible.
This episode covers:
◼️ Why referrals and authenticity outperform cold prospecting
◼️ How emotional intelligence separates great agents from average ones
◼️ The discipline of saying no to out‑of‑area listings
◼️ How energy and structure drive consistent high‑volume sales
◼️ Why strong personal branding builds attraction and referral business
Timestamps:
00:00:00 - Introduction
00:01:53 - Dan's Role at AREC 2026
00:02:09 - Dan's Journey in Real Estate
00:04:46 - Light Bulb Moments and Taking Real Estate Seriously
00:05:39 - Becoming a Director and Business Owner
00:06:48 - Building a Strong Personal Brand
00:07:18 - The Importance of Authenticity and Referrals
00:08:22 - Team Structure and Roles
00:09:42 - Team Members and Their Contributions
00:10:39 - Prospecting and Referral Business
00:11:16 - Building Rapport and Energy in Open Homes
00:12:09 - Emotional Intelligence in Real Estate
00:12:48 - The Role of Listening and Emotional Intelligence
00:13:05 - Enjoying the Job Through Emotional Intelligence
00:14:05 - Emotional Intelligence with Colleagues and Clients
00:15:06 - Importance of Team and Work-Life Balance
00:16:12 - Current Market Conditions in Darwin
00:18:03 - The Role of Emotional Intelligence in Real Estate
00:19:53 - Dan's Market Knowledge and Success
00:20:57 - Why Choose Dan Harris
00:21:25 - Growth and Learning to Say No
00:22:00 - Focusing on Core Areas
00:22:16 - Avoiding Out-of-Area Listings
00:25:01 - Energy Management and Career Progression
00:26:39 - Importance of Planning Holidays
00:28:08 - Structuring Listings Around Holidays
00:29:30 - Reinforcing Authority Through Content
00:30:02 - Future Goals and Maintaining Balance
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Daniel Harris:
https://www.instagram.com/danielharris.realestate/
Get in touch: https://www.recentral.com.au/pages/real-estate/agent/26150/daniel-harris
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
Cold calls are dead, and buyers are tired of empty promises. In this episode, I sit down with Matthew Paxton from McGrath South Brisbane, who has built his success on efficient systems, tight databasing and genuine nurturing. With 62 sales in the past year, Matthew shares exactly how he manages his database, qualifies buyers, and makes open homes stand out.
◼️ Why cold calls without relevance fail
◼️ How to build a tight, effective database
◼️ The buyer work that agents often miss
◼️ Making open homes memorable and productive
◼️ Non‑negotiables that drive consistent growth
Timestamps:
00:00:00 - Introduction
00:01:24 - Guest Introduction: Matthew Paxton
00:02:31 - Matthew's Real Estate Journey
00:04:31 - Defining and Managing a Database
00:05:53 - Call Strategies and Relevance
00:07:09 - The Death of Traditional Cold Calls
00:08:55 - Conjuncting with Other Agents
00:09:21 - Mail Marketing and Social Media
00:10:21 - Effective Open Homes
00:13:01 - Building a Database from Scratch
00:15:44 - Non-Negotiables in Real Estate
00:17:44 - Qualifying Buyers
00:18:07 - Structuring Buyer Follow-ups
00:22:02 - Ensuring Follow-up Consistency
00:25:08 - Importance of Buyer Qualification
00:26:11 - Criteria for Prioritizing Buyers
00:28:05 - Database Building and Seller Prospecting
00:30:07 - Strategic Text Messaging
00:32:01 - CRM and Data Management
00:33:52 - Case Studies and Demonstrating Value
00:35:18 - Providing Client References
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Matthew Paxton:
https://www.instagram.com/mattpaxton.mcgrath/
https://www.linkedin.com/in/matthew-paxton-71b0697a/
Book an appointment: https://www.mcgrath.com.au/agents/matt-paxton-a1VRE000003ffWx2AI
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
In this new episode, Dan tackles the question dominating headlines: is the Australian property market actually on the edge of collapse, or are we being played by sensationalism again? After living through the GFC, the Brisbane floods and COVID, he breaks down what’s really happening beneath the noise.
◼️ Why today’s “crash talk” doesn’t match what a real crash looks like
◼️ How media fear cycles distort the market and trigger emotional decisions
◼️ The real forces cooling the market right now, and what they actually mean
◼️ Why buyers who act during uncertainty historically come out ahead
◼️ The skills agents must sharpen to survive the next 12-18 months
Timestamps:
00:00:00 - Introduction
00:01:43 - A Walk Down Memory Lane: Real Estate Experience
00:03:55 - Understanding Market Crashes vs. Softening
00:05:20 - The Role of Media in Real Estate Perception
00:08:40 - Current Market Analysis: What to Expect
00:10:40 - Key Factors Driving Market Changes
00:12:48 - The Importance of Timing in Real Estate
00:14:25 - Market Dynamics: Luxury vs. Entry-Level Properties
00:15:35 - Opportunities for Agents in a Changing Market
00:18:30 - The Long Game: Building a Sustainable Career
00:20:50 - Advice for Sellers in a Declining Market
00:22:30 - Advice for Buyers: Timing and Strategy
00:24:50 - The Critical Role of Agents in Negotiation
00:26:40 - Educating Sellers and Buyers
00:28:30 - Reestablishing Connections and Prospecting
00:30:50 - Mindset and Longevity in Real Estate
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
In this new episode, Dan sits down with high performer Mikaela Crone to break down the habits, systems and mindset behind consistent results in a shifting market. With over 80 transactions in the past 12 months, Mikaela shares how buyer work, team communication and community presence compound into long term success.
This episode covers:
■ How high performers stay upbeat and competitive
■ Why team communication creates a better seller experience
■ The buyer work strategies that turn into future listings
■ How community involvement becomes real lead flow
■ What keeps agents mentally grounded under pressure
Timestamps:
00:00:00 - Introduction
00:02:06 - Mikaela's Background in Real Estate
00:03:10 - Transition to Leading Her Own Team
00:04:21 - Characteristics of High Performing Agents
00:05:38 - Importance of a Positive Office Environment
00:06:27 - Customer Experience in Real Estate
00:08:17 - Effective Communication with Sellers
00:09:22 - Utilizing Group Chats for Updates
00:10:26 - Community Involvement as a Marketing Tool
00:12:20 - Prospecting Strategies for Lead Generation
00:15:29 - Importance of Working with Buyers
00:16:38 - Balancing Buyer and Seller Focus
00:18:49 - Building Relationships with Buyers
00:20:00 - Long-Term Client Relationships
00:21:42 - Starting Again as an Agent
00:23:17 - Advice for New Agents
00:24:50 - Managing Stress in Real Estate
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Mikaela Crone:
https://www.instagram.com/mikaelacrone_place/
https://www.facebook.com/mikaelacroneplace/?ref=NONE_xav_ig_profile_page_web
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
Leadership fails when it’s built on tactics instead of principles. In this episode, Dan breaks down the laws that determine whether a team grows, stalls or fractures.
This episode covers:
■ Why integrity is the foundation every other skill depends on
■ How EQ shapes outcomes more than technical skill
■ The difference between clarity and certainty in vision
■ What real empowerment looks like inside a team
■ Why your inner circle determines your ceiling as a leader
Timestamps:
00:00:00 - Introduction
00:00:32 - Law 1
00:03:44 - Law 2
00:07:12 - Law 3
00:09:23 - Law 4
00:12:23 - Law 5
00:14:29 - Law 6
00:18:41 - Law 7
00:20:27 - Law 8
00:23:16 - Law 9
00:25:05 - Law 10
00:27:12 - Conclusion: Continuous Leadership Journey
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
Most agents talk about building a rent roll, but very few have actually done it from zero. In this new episode, Dan sits down with Adam Saitta to unpack the real journey behind growing 150 rentals organically while running sales, managing a team and building a brand from the ground up.
In this episode, you’ll learn:
■ How he built 150 rentals without a dedicated BDM
■ Why speed, consistency and follow‑up shaped his growth
■ The support structure that kept the business moving
■ How he balanced sales, rentals and ownership
■ What he learned about people, roles and retention
Timestamps:
00:00:00 - Introduction
00:01:09 - Special Guest: Adam Saitta from Benchmark Realty
00:02:04 - Adam's Background and Experience
00:02:29 - Challenges of Running a New Business
00:03:18 - Managing Multiple Roles
00:04:04 - Support Systems and Outsourcing
00:04:24 - Balancing BDM and Sales Roles
00:05:15 - Building a Rent Roll
00:06:08 - Acquiring Rentals and Leads
00:07:20 - Lead Generation Strategies
00:07:40 - Importance of Speed and Consistency
00:08:22 - Effective Follow-Up Processes
00:09:02 - Support Team and Role Evolution
00:09:32 - Benefits of Owning a Business
00:10:16 - Work-Life Balance
00:11:04 - Handling Leads and Personal Time
00:12:06 - Client Relationships and Business Growth
00:13:33 - Building a Valuable Asset
00:14:09 - Long-Term Vision and Legacy
00:15:06 - Office Location and Logistics
00:16:05 - Starting Small and Growing
00:17:12 - Owning Your Own Real Estate Business
00:17:43 - Concerns About Changing Brands
00:18:28 - Transitioning to Own Business
00:20:05 - Lessons Learned as a Business Owner
00:22:47 - Adapting to Change and Growth
00:24:16 - Evolving Roles and Team Strengths
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Adam Saitta:
https://www.facebook.com/Benchmarkrealestatecairns
https://brecairns.com.au/testimonials/
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
In this new episode, Dan sits down with Tom Panos to break down what actually changes when the market tightens and the easy wins disappear. They unpack the habits agents built during the boom, the skills needed now, and the conversations that keep campaigns moving when inspections drop and sellers hold on to yesterday’s prices.
In this episode, you’ll learn:
◼️ Why tight, correct pricing matters
◼️ How to use buyer intel to guide sellers
◼️ What double vendor management looks like
◼️ How to run a proper set to sell meeting
◼️ Why newer agents are struggling in a normalising market
Timestamps:
00:00:00 - Introduction
00:02:11 - Personal Experiences in a Downward Market
00:03:16 - Adapting to Changing Market Conditions
00:04:03 - The Importance of Buyer Management
00:05:03 - Market Variations Across Australia
00:05:38 - Strategies of Experienced Agents
00:06:31 - The Need for Frequent Communication
00:08:26 - Educating Sellers on Market Realities
00:09:59 - Understanding the Upgrade Advantage
00:10:30 - The Role of Effective Communication
00:11:47 - Vendor Management and Listing Presentation
00:12:51 - Addressing Genuine Pricing Errors
00:19:09 - Role Play: Pricing Conversations with Vendors
00:27:07 - Setting Expectations with the Set to Sell Meeting
00:30:58 - Knowing When to Let Go of a Vendor
00:34:13 - Final Thoughts on Vendor Relationships
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Tom Panos:
https://www.instagram.com/tom_panos/
https://www.facebook.com/tompanos.training
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
In this new episode, we break down the hype around OpenClaw and why so many agents are sinking hours into systems that don’t actually move their business forward. Dan shares what really happens when you try to build your own AI agent and the tools that genuinely save time right now.
In this episode, you’ll hear:
◼️ Why OpenClaw is overhyped for everyday agents
◼️ What AI can’t replace in real estate
◼️ The tools that actually save time without coding
◼️ How Whisper AI changes daily workflow
◼️ Why tech should buy back your time instead of adding complexity
Timestamps:
00:00:00 - Introduction
00:02:09 - The Challenges of Implementing OpenClaw
00:03:58 - Why AI Can't Replace Human Connection in Real Estate
00:05:22 - Using Existing AI Tools Instead of OpenClaw
00:06:46 - Whisper AI: A Game Changer for Voice to Text
00:10:40 - Creating Engaging Social Media Content with AI
00:13:52 - Using Manus for Custom Training Presentations
00:17:25 - Fathom: Recording and Summarizing Meetings
00:20:57 - The Power of Virtual Furniture in Real Estate
00:24:09 - Responding to Emails Efficiently with AI
00:27:43 - Connecting Apps with Manus for Enhanced Productivity
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
Most agents think success comes from doing more. But in this episode, you’ll hear why the real shift happens when you get strategic, stay consistent and focus on the calls, connections and behaviours that actually move the needle.
Dan sits down with Meagan Muir from Place Estate Agents, one of Queensland’s highest‑performing agents, who sold 143 properties in the last 12 months at a median price of $1.45 million. She breaks down the daily disciplines, the mindset, the energy and the strategic prospecting that built her momentum from year two onwards.
In this episode, you’ll learn:
◼️ Why early success takes longer than most agents expect
◼️ How Meagan built momentum by tightening her call strategy
◼️ Why energy, speed and solutions‑based thinking set you apart
◼️ The KPIs her team hits daily to stay consistent
◼️ The marketing channels that still work in 2026 and why
Timestamps:
00:00:00 - Introduction
00:02:11 - Meagan's Journey in Real Estate
00:03:35 - Early Challenges in Real Estate
00:04:47 - Key Strategies for Building Connections
00:05:55 - The Power of Energy in Communication
00:07:50 - Solutions-Based Mindset
00:09:21 - The Value of Phone Conversations
00:10:48 - Three Key Competitive Edges
00:12:45 - Finding Momentum in Real Estate
00:14:24 - Analyzing Past Sales for Future Success
00:15:33 - Nurturing the Pipeline
00:16:13 - Focused Strategies for Growth
00:17:16 - Building Community Connections
00:18:08 - Marketing and Branding Insights
00:19:19 - Setting KPIs for Prospecting
00:20:21 - Importance of Market Appraisals
00:21:05 - Addressing Underperformance in Team Members
00:22:57 - Weekly Check-Ins for Accountability
00:23:12 - Marketing Budget and Strategies
00:24:11 - Effective Email Marketing
00:25:15 - Avoiding Ineffective Marketing Tactics
00:27:05 - Preparing for Listing Presentations
00:28:54 - Learning from Lost Business
00:30:16 - Daily Challenges in High-Volume Sales
00:31:10 - Managing Stress and Perspective
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Meagan Muir:
https://www.instagram.com/meagan.muir/
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
Leaving your agency feels huge, emotional and risky, but almost every top performer makes this move at some point. This episode breaks down what really happens when you leave and how to navigate the transition without damaging your reputation or momentum.
In this episode, you’ll learn:
◼️ Why moving agencies is a normal part of a real estate career
◼️ The emotional weight of leaving and how to separate it from the decision
◼️ The danger of staying out of guilt or loyalty to your boss
◼️ Why the resignation conversation is never as bad as you imagine
◼️ How to leave ethically and avoid giving your old agency ammunition
Timestamps:
00:00:00 - Introduction
00:00:53 - The Reality of Moving On
00:01:16 - The Fear and Anxiety of Leaving
00:02:08 - Dan's Personal Experience
00:03:33 - The Norm of Changing Agencies
00:04:28 - The Natural Evolution of a Real Estate Career
00:05:01 - The Importance of Growth and Ambition
00:06:16 - It's Just Business: The Professional Journey
00:07:09 - Emotional Attachment to Your Agency
00:08:24 - Separating Emotion from Business Decisions
00:11:42 - Evaluating Your Current Agency
00:12:34 - The Conversation: Handing in Your Resignation
00:14:09 - The Anticipation vs. Reality
00:15:01 - Keeping the Conversation Professional
00:18:00 - Handling Current Obligations
00:20:06 - The Reality of Legal Threats
00:22:03 - The Cost of Staying vs. Leaving
00:24:01 - Handling Listings and Pipeline
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
Most agents aren’t stuck because of the market. They’re stuck because they’re still doing real estate the old way, cold calling, door knocking, mass texting without permission, and wondering why they can’t break through.
In this new episode, we sit down with Josh Sherwood to unpack the modern blueprint behind a $100 million sales year and the systems that built one of Australia’s strongest multi‑office brands.
In this episode, you’ll hear:
◼️ The databasing strategy that takes agents from zero to $500K
◼️ Why permission‑based data outperforms cold calling every time
◼️ How giveaways fill your database with real future sellers
◼️ The segmentation method that makes your texts actually relevant
◼️ How buyer management becomes your strongest listing pipeline
◼️ The questions that win listing presentations before you arrive
◼️ Why genuine care is the real differentiator at the top end
Timestamps:
00:00:00 - Introduction
00:02:10 - Josh's Journey in Real Estate
00:03:07 - Keys to Success in Real Estate Sales
00:04:17 - Fast-Tracking New Agents to Success
00:05:54 - Modern Approaches to Client Engagement
00:07:42 - Effective Competition Strategies
00:09:16 - The Importance of Data Management
00:10:07 - Segmenting Your Database
00:12:15 - Personalizing Communication
00:14:24 - Legitimizing Contact Through Competitions
00:15:03 - The Blueprint for Achieving High Sales
00:16:07 - The Importance of Genuine Care
00:17:48 - Understanding Seller Motivations
00:19:02 - The Value of Buyer Management
00:20:05 - Closing Techniques for Agency Agreements
00:24:38 - Utilizing Surveys for Presentations
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Freedom Property:
https://www.facebook.com/freedomproperty.com.au
https://www.instagram.com/freedomproperty.com.au/
Explore Freedom Property at freedomproperty.com.au
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
Most agents don’t fail because of the market. They fail because of the daily choices that quietly cap their potential.
In this new episode, we break down the uncomfortable truths that keep most agents stuck and show why only a small percentage ever reach their real potential.
In this episode, you’ll hear:
◼️ Why “I’m too busy” is the biggest lie holding agents back
◼️ How fake work becomes the cave agents hide in
◼️ Why rejection isn’t a hurdle but the actual job
◼️ How comfort quietly becomes your career ceiling
◼️ Why your mindset and personal brand determine your long‑term potential
Timestamps:
00:00:00 - Introduction
00:01:04 - The Biggest Lie: "I'm Too Busy"
00:05:01 - Embracing Rejection: It's Part of the Job
00:08:44 - Comfort Zone: Your Career Ceiling
00:10:38 - Talent is Overrated: The Power of Hard Work
00:14:30 - Mindset: Your Success Thermostat
00:16:39 - Building Your Personal Brand
00:19:08 - Commitment: The Key to Sustained Success
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
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Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
After interviewing more than a hundred top agents, coaches and business owners, one thing is clear: success leaves clues. The real challenge is knowing how to connect them.
In this episode, I break down the 15 most powerful quotes from leaders and translate their insights into practical actions you can use to accelerate your career.
In this episode, you’ll hear:
◼️ Why the top agents fail just as much as they win
◼️ How to push through the brutal early years of cold prospecting
◼️ The daily standards elite performers refuse to compromise
◼️ The mindset shifts that separate long‑term winners from everyone else
◼️ Why consistency is the real silver bullet in real estate
Timestamps:
00:00:00 - Introduction
00:01:13 - Embracing Failure for Success
00:02:17 - The Importance of Warm vs. Cold Prospecting
00:04:02 - Maximizing Productivity in the Office
00:05:29 - The Hardships of the First Two Years
00:06:44 - Daily Standards for Long-Term Success
00:07:36 - Regrets and Life Balance in Real Estate
00:09:24 - The Value of Relationships and Service
00:10:27 - Selflessness in Business Ownership
00:11:52 - The Importance of Dollar Productive Activities
00:13:29 - Resilience from Tough Backgrounds
00:14:33 - The Reality of Loyalty in Real Estate
00:15:26 - Effective Marketing Strategies
00:16:31 - Navigating Early Career Competition
00:17:46 - Nurturing Relationships Post-Sale
00:19:12 - The Power of Consistency
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
-
Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
🔗 TAKE ACTION:
Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
In this episode, Dan answers the most‑asked questions agents are struggling with in 2026 and breaks down the practical skills, prospecting habits and decision‑making frameworks that actually move a real estate career forward.
You’ll hear:
◼️ How to secure a home in a first‑and‑final offer situation
◼️ The fastest way to create momentum when business is dead still
◼️ The questions that verify a genuine buyer in one call
◼️ Door knocking vs cold calling and when each one works
◼️ The two daily habits Dan would use if starting again
Timestamps:
00:00:00 - Introduction
00:00:43 - Securing a Home in a First and Final Process
00:02:07 - Creating Momentum in a Stagnant Business
00:03:51 - Verifying Genuine Buyers
00:05:48 - Plum Partner Independent Brands Overview
00:06:42 - Hiring Criteria: Looking for Legends
00:08:26 - Important Questions During Open for Inspections
00:12:18 - Owning Your Own Real Estate Business
00:12:49 - Door Knocking vs. Cold Calling
00:15:08 - Developing Listing Skills vs. Selling Skills
00:16:55 - Keeping in Touch with Clients
00:18:19 - Daily Success Habits for Real Estate Agents
00:19:01 - Targeting a Suburb Effectively
00:20:35 - Focus Areas for New Agents
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
-
Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
🔗 TAKE ACTION:
Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
In this episode, Dan and Jess break down what actually drives a successful agency launch and the patterns shared by the top performers.
In this episode, you’ll hear:
◼️ The dollar‑productive habits new principals must protect
◼️ Why structured, slow growth outperforms fast hiring
◼️ The systems and people that prevent chaos as you scale
◼️ The blind spots agents face when shifting from salesperson to owner
Timestamps:
00:00:00 - Introduction
00:03:37 - Jess Wagner's Early Career and Experience
00:05:01 - Three Common Themes in Successful Agencies
00:06:14 - Importance of Dollar Productive Activities
00:07:14 - Investing in the Right People and Systems
00:08:08 - Challenges for Agents Starting Their Own Business
00:09:42 - Common Blind Spots for New Agency Owners
00:11:10 - Financial Planning and Growth Timelines
00:13:33 - Importance of Having a Front Runner in Rentals
00:14:33 - Non-Negotiable Legal and Financial Foundations
00:15:15 - Branding and Digital Presence
00:20:52 - Effective Marketing Strategies for New Agencies
00:24:09 - Proving Competence and Trustworthiness
00:27:49 - Identifying Team Strengths and Weaknesses
00:28:32 - Building and Maintaining Positive Culture
00:30:15 - Leadership and Attitude in Business
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
Follow Jess Wagner:
https://www.linkedin.com/in/jess-wagner-allthingsrealestate/
https://www.instagram.com/jessieawagner/
https://www.facebook.com/jess.wagner.10
-
Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
🔗 TAKE ACTION:
Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem
Most agents want freedom, but few know how to build a business that can run without them. In this episode, Dan shares the blueprint he used to grow from a solo agent in a small apartment to a multi‑million‑dollar agency with a team, a rent roll, and real scale.
In this episode, Dan reveals:
◼️ The day‑one plan that stops new agencies failing early
◼️ How four hours of prospecting a day builds unstoppable momentum
◼️ Why your first hire should be a sales associate not an admin
◼️ When to bring in a team manager to unlock 60–100 sales a year
◼️ How to launch a property management division without blowing up your business
◼️ The recruitment strategy that works even when you’re small
◼️ Why $10M revenue is the point where you can finally step back
Timestamps:
00:00:00 - Introduction
00:01:24 - The Importance of Prospecting
00:03:01 - Mapping Out Your First Day
00:04:27 - Categorizing Tasks: Gold, Silver, and Lead
00:05:52 - Creating the Perfect Week
00:09:12 - Setting Monthly Goals
00:12:22 - Hiring Your First Sales Associate
00:15:11 - Expanding Your Team
00:16:45 - Starting a Property Management Division
00:20:04 - Marketing Basics
00:21:27 - Recruiting Salespeople
00:24:37 - Outworking Your Competition
00:26:32 - Expertise in Delegation
00:27:46 - Aiming for $10 Million Revenue
00:29:11 - Prioritizing Your Health
Follow Daniel Lee:
https://www.instagram.com/dan_lee_plum
https://www.linkedin.com/in/daniel-lee-plum/
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