Afleveringen
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Jimmy McLoughlin OBE, is a former special advisor to the Prime Minister on business, technology and entrepreneurship. During his 3 years at No.10, Jimmy's role was to brief the Prime Minister on what was happening to the economy and where the jobs of the future were coming from. On leaving No.10 he put all this experience to good use by creating the hit podcast 'Jimmy's Jobs of the Future', which is now in the top 0.5% of global podcasts and has charted as Apple's No.1 careers podcast. We spoke to Jimmy to find out how he went from Downing Street to podcast presenter, what he thinks the future of the British economy looks like and how he fits his passion for stand-up comedy into his day job.
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Alfie and Matt, founders of Elo AI, are two of the smartest (and youngest) entrepreneurs in the AI sector. We caught up with them to find out how AI actually works, what it means for the creative industries and what it's like to raise $3m at an average age of just 21 years old.
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Zijn er afleveringen die ontbreken?
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The world of sports media is complex and rapidly changing. New sporting franchises and formats are popping up all around the globe, while VR and AI are threatening to change the way we watch sports forever. To understand what's going on, we spoke with Peter Hutton, former Sports Business Person of the Year. Peter has enjoyed a stellar sports media career, from starting out as a Sky Sports presenter at the dawn of the Premier League to being a Board Member of the Saudi Pro League today (via creating India's first national football league from scratch, directing the biggest Bollywood movie awards show and becoming CEO of Eurosport.) This is a good episode for any sports-fan marketers, with particular relevance for those in sports media, marketing or broadcasting.
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On 14th January 2020 the Royal Caribbean share price was $133. Eight weeks later it was down 80% as the global pandemic took hold and ships around the world stopped sailing. Jo Vaughton was at the centre of the storm as Director of Marketing & PR. We caught up with Jo to hear how the cruise industry steered its way through the crisis, as well as delving into audience insight and hearing some of the marketing strategies that drive this fascinating sector.
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Josh Higgins' career history reads like something out of a novel. He began his working life touring the USA in a van with rock band Fluf, going on to release seven albums with MCA Universal. And that's before the chapters where he becomes Design Director for President Obama and builds a 200 strong team at Facebook. Josh is now VP Global Creative at Atlassian, the software business with a multi-billion dollar market-cap. It's a fascinating story and a particularly good episode for anyone interested in political advertising, the rhythm of an election campaign or for designers wondering what life might look like beyond the walls of their creative agency.
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The UK greetings card industry has traditionally been dominated by brick-and-mortar retail chains. But now anyone with a creative streak can take a slice of this two billion pound market. Pip Heywood, Managing Director of Thortful, explains how uploading a hit card could pay off your mortgage, tells us how Thortful is disrupting the card market and reveals what she's learnt from moving out of the CMO role and into the management hot seat. This is a good episode for marketers with ambitions to one day run a business - and for creatives who think they could upload a million selling greetings card design.
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The marketing and advertising industries can be stressful places to work, as David Meikle discovered to his personal cost. But then a life-changing moment gave David a new perspective, allowing him to manage his stress and get his work-life back under control. In his new book, Tuning Up, David explains his insight and introduces The Meikle Matrix - a powerful tool to help others reduce stress in their own lives. The book makes particular reference to the marketing and advertising industries and is a good episode for anyone who's ever had a sleepless night because of a stressful work situation. "What took me three decades and a series of panic attacks to understand, David's book will teach you in a few hours." - Rory Sutherland
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Barbenheimer is the movie-marketing phenomenon that blew up the box office. But its origins are surprising and it left some unexpected winners and losers in its wake. Who better to give us the inside track on all this than Karen Stacey, CEO of DCM (Digital Cinema Media) and Media Leader of the Year at the 2022 Media Week and 2023 Media Leaders Awards.
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Cazoo is the fastest British company ever to have reached unicorn status. But having been valued in excess of US$1 billion, the wheels came off and it lost 97% of its value. Where did it all go so right - and so wrong? We caught up with Lucas Bergmans, Group Marketing Director for Cazoo throughout this extraordinary journey, to get the inside track.
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In this episode we're talking Personal Branding on LinkedIn with Scott Millward. What is a personal brand? How can it contribute to business success? And what LinkedIn tips, tricks and secrets can Scott share, to make our own content more successful? Scott is a Personal Branding & LinkedIn specialist and founder of Voir.
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Gareth, FMCG marketing guru and founder of Big Black Door, shares his tips for making FMCG marketing simpler and more effective. Plus the story behind Beans on Weetabix, a reading of the John Smith's No Nonsense scripts that never got made and staying resilient in the face of the Doom Loop.
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Ally tells us the inspirational story of creating Brixton Finishing School and how she turned a big idea into reality via three remortgages. With hundreds of under-represented people now being helped into the creative, media and tech industries each year, Ally explains how everyone can get involved to support this equitable super highway.
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Lucie Greene, futurist, trend forecaster and founder of Light Years, takes us through the forces driving a revolution in B2B Marketing. From the rise of the BETAs - a new generation of corporate decision makers - to a focus on design-led brands and epic, cut-through creative.
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Andrew, founder of Frank PR, reveals the secrets behind some of the UK’s most successful PR ideas. We hear how the meerkats saved Compare the Market, why changing Jimmy White’s name to Jimmy Brown sent sales of HP Sauce through the roof, and why getting to the point is so vital in the discipline of PR.
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We talk to Kerry about how MTV re-discovered the role it was born to play in young people's lives and in the process gave her team across 120 markets something to rally around
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Liam tells us about the overhaul of Carlsberg lager in the UK, one of the most radical brand reinventions of recent times. From inventing a new beer to promoting tweets describing the old UK brew as ‘goblin-piss’. And from the inspiring Elephant Gates of Copenhagen to a specially created brand experience room, bringing the new strategy to life for every member of staff. We also found time to hear how the invention of the Big Green Triangle and Big Purple One rejuvenated interest in Nestle’s Quality Street brand.
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In 2009, Tom cut through the complexity of the mobile phone category to launch giffgaff, taking them from inception to one of the UK’s most distinctive brands. Now, Tom is Marketing Director of Beavertown brewery, another fast-growing challenger brand. We talk big brand thinking without the bullshit, how sometimes silly names work and how we should all be a bit more Pep Guardiola.
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