Travel back in time with Justin Zeppa and his international team of cultural archaeologists as they adjust the tracking on some VHS tapes and reflect on the commercials of their youth. What exactly was the world trying to sell us, and were they successful? Why did some ad campaigns have intricate narratives sprawling across multiple years while others faded into oblivion? How is it that we can't consistently remember our keys but can still sing some of these jingles note for note? It's a cultural deep-dive that talks a lot about cereal but also seeks the answer to the ultimate question: What is it that we really want?