Afleveringen
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Our first guest athlete â seven-time Israeli National Champion and first Orthodox Jew to compete in the Winter Olympics â is finally here! Lexie may have had to slide into the DMs to snag this special guest but we are SO glad she did! Being a sliding sports Olympian is just one of AJ Edelman's achievements: Forbes 30 Under 30 in Sports and Games, mechanical engineering degree from MIT, MBA candidate at Yale, and an advocate for Jewish athletes and mental health. From enduring severe bullying in middle school, being told by a scout that he would never make the Olympics (*queue Rocky training montage*), to building and leading a diverse and talented team representing Israel in sliding sports, AJ's story is one of defying expectations, relentless motivation, and unwavering optimism.Off the ice tracks, AJ has dedicated himself to empowering young Jewish athletes through his foundation as well as speaking to students about overcoming the trauma of bullying.In today's Good Story, AJ reminds us that setbacks can fuel our determination and embracing our unique identities can lead to extraordinary achievements.Host: Lexie Gutierrez-GoldfarbGuests: AJ Edelman @ajedelmanSponsor AJ's team in the 2026 Olympics: https://www.israelbobsled.team/DonateShop our Goods, use code goodstories25 for 25% off thisissowgood.com!
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Got (freeze dried breast) milk? Step aside formula â co-founders and moms Jenney Korasick and Trish Clifford are here to share how freeze drying breast milk changed the feeding game for their little ones; and now theyâre bringing the magic to you! Itâs My Leche is a service that allows moms to send their frozen breast milk to be freeze dried into powder form. The powder can be mixed with water to rehydrate and feed to your little one! The benefits? Freeze dried breast milk stays good for years when stored correctly, no more cluttering your precious freezer space, and itâs so convenient when traveling and on-the-go!
Lexieâs Notes:
Trish and Jenney break down so many motherhood myths I felt like I should be taking notes on what to expect. They share how having kids actually made them BETTER bosses and entrepreneurs: confidence, patience, time management, navigating different personalities, conflict resolution, more patience⌠And how being a parent is basically being a manager. Such an interesting conversation and I hope you all enjoy!Happy Mamaâs Day!
Host: Lexie Gutierrez-Goldfarb
Guests: Jenney Korasick, Trish Clifford
Links: https://itsmyleche.com/ and @itsmyleche on all socials!Watch our interview on Youtube!
Shop our Goods, use code goodstories25 for 25% off fruit + veggie snacks, smoothies, and granola at Sow Good!
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Zijn er afleveringen die ontbreken?
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"People are just plants: give them the right food, environment, water and watch them grow."
Lauren Burgess is a Forbes Next 1000 social entrepreneur who has built, sold, and invested in successful companies with a focus on including neurodivergent communities in the workplace. The business that caught our eye was DIRT Coffee, a coffee shop that Lauren started as a coffee truck in Littleton, Colorado with a workforce comprised of neurodivergent employees, primarily those with autism.
What is neurodivergence? Neural differences that affect how the brain learns, thinks, or otherwise functions in a manner that diverges from the standard or "neurotypical." Neurodivergence includes medical or learning conditions such as Autism Spectrum Disorder, Down Syndrome, and ADHD. One of the biggest obstacles neurodivergent individuals face is finding employment. Lauren is helping companies and communities understand that people whose brains function differently can still be an impactful member of society. DIRT Coffee is an inspiring example of how companies can successfully incorporate neurodivergent individuals and how routine, understanding, and a chance can help neurodivergent people live more independent and empowered lives.
Did Lauren imagine leaving DIRT? Never. But after discovering her stress-induced health concerns, she passed over the reigns to her passionate successors and took a step back: she had spent a decade helping others and in the last year, finally took the time to help herself and learn how her own neurodivergence has impacted her life. Lauren said she would wait one year before starting a new business ... and she just hit that mark! What's coming next? Follow along her journey to find out.
DIRT Coffee
Want to learn more? Or are you a neurodivergent entrepreneur seeking coaching from business plan development to management or funding? Find out here! Lauren Burgess
Lexie's Note:
I have wanted Lauren on the pod for so long and am so happy we finally made it work! Neurodivergence is a term I've heard a lot lately and diving into how people can function differently and helping them thrive in the workplace was so interesting. I challenge you to think about struggles that you have at work and what small step you can take to help yourself or ask for help. I shared some of the effects that OCD and anxiety have had on my educational and professional career and small steps I've taken to maximize the positives and reduce the negatives. Enjoy the episode!
Host: Lexie Gutierrez
Guest: Lauren Burgess
Follow Dirt Coffee on Instagram
Watch our interview on Youtube!
Shop our Goods, use code goodstories25 for 25% off fruit + veggie snacks, smoothies, and granola at Sow Good!
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âIf we arenât going to be transparent, then why are we doing this? How are we helping anyone listening?â Claudia is BACK on the mic and maybe we shouldnât be as honest and open as we are in this episode about our growth strategy ⌠but oh well! These are the real conversations start-ups have.
We spill all the insight into one of our biggest internal management conflicts: should we pursue co-manufacturing? [Co-manufacturing = making product for other brands.] Not only do we have our own Sow Good brand, we also have a sister brand, Sustain Us, positioned towards the outdoors/survivalists/prepper communities! Plus, we have top brands asking us to freeze dry their product for them. With our 2nd and 3rd freeze driers turning on in a matter of a few months, we will have capacity to work with other brands ... but should we? Or should we focus solely on our own brands?
These are the 3 âkidsâ vying for our teamâs attention at all times. Lexie has pushed for Sow Good to be the only focus ⌠âWhy help other brands before weâve established our own? Especially the ones that are our competitors?â But Lexie shares the revelation she had and how helping our competitors can actually help Sow Good perform in the market.
Lexieâs Note:
Stubbornness is a strength in my family, but in business it can be the death of a start-up. I have learned a lot these last few months about compromise and the difference between determination and obstinance. As my mother surmised, one of the most important lessons for a start-up is embracing pivots. Stay true to your mission, while being adaptable and weathering unexpected hiccups, and you just might be one of the start-ups that makes it! Weâre learning a lot and hope you are too â and if you're another brand working through the same struggles, don't hesitate to reach out, we're always happy to help :)
Host: Lexie Gutierrez-Goldfarb
Guest: Claudia Goldfarb
Do you know someone who has a good story to share on the show? Let us know at [email protected]!
Watch on Youtube
Shop our Goods, use code FIRSTBITE25 for 25% OFF: https://thisissowgood.com
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Meet Vizer's co-founder, CPG-aficionado, TV personality, and Sow Good's brand advisor Dylan Barbour! You might know Dylan from either your TV screen, where he met his fiancee and first grew a public following, or phone screen through the wellness app Vizer that he co-founded with his cousin, Sam Pantazopolous (see previous episode!). Vizer converts your workouts into meal donations sponsored by food and wellness brands across the nation. You can then redeem your meal donation points for FREE rewards (like snacks from Sow Good)! Dylan and Lexie dive into a lot you might not know about him, so let's dive in!
STORY BITES
Struggling with Food and Exercise Growing Up: For years, Dylan was overweight, until he made a radical change in college, losing a lot of weight quickly from working out fanatically and eating insufficiently. Now, Dylan is at his happiest and healthiest and shares what helped him develop a healthy relationship with wellness, and what struggles were hardest to shake. Entrepreneur + Influencer: Balancing his life in the public eye and professional world, and how Dylan has grown comfortable merging the two. Vizer was a grounding force for Dylan coming off of TV, inspiring him to forgo some influencer opportunities early on to build a long-lasting business. Confidence 101 How to be Confident, not Cocky: Dylan comes off really confident, able to walk in the room and build relationships with anyone, but he's still down-to-earth and genuine; it's a fine line to walk and he gives insight on how he walks itâand how he lacked it going on TV. Investing! One of Dylan's passions is investing in the CPG space â one of the reasons he knows EVERYONE in the industry. And let's not forget his brief stint as a finance bro at the tiny bank called Morgan Stanley before leaving to start Vizer with Sam.Lexie's Note: Dylan has walked a lot of paths in life and I loved unfolding those layers! He was an English major, investment banker in NYC, The Bachelor tv star, and now co-founder of a really impactful business. Dylan was one of the first people I met in the wellness space when I joined Sow Good and has consistently been so supportive, genuine, and a reminder that this industry is Fun!
Host: Lexie Gutierrez
Guest: Dylan Barbour
Watch our interview on Youtube!
Start converting your workouts to meals for FREE: Vizer App
Follow Vizer on all the socials @Vizerapp
Follow Dylan: @dylanbarbour
SOW GOOD: Use code goodstories25 for 25% off fruit + veggie snacks, smoothies, and granola at Sow Good!
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Sam Pantazopoulos was given an assignment during her study abroad program to conceptualize a wellness company. So in typical Sam fashion, she conceptualized â then became a CEO straight from college and built an app that lets you convert your workouts into meal donations with a click of a button, then redeem donation points for free products from food and wellness brands. Fast-forward 5 years and she and her cousin, Dylan Barbour, have brought that vision to life, running an app that has converted over 3 MILLION meal donations, worked with top brands, and created an ecosystem focused on making exercise fun and rewarding.
Sam and Lexie have a candid conversation about
Their struggles with unhealthy food and exercise habits before starting Vizer and Sow Good Being "recovering perfectionists" â perfectionism can create a hyperfocus on monitoring weight, diet, and exercise metrics; Sam shares how Vizer changed this for her, coping methods, and how to succeed in the workplace The benefits and obstacles of being young females in the wellness industry Tying your self-worth to your company â and how not to do that (Lexie!). Hint: get hobbies. Figure out who you are outside of work, what you love, the people you valueLexie's Note:
Sam is like an older sister in this episode, sharing the wisdom she's gained as a young female CEO with 5 years of experience in the industry. Sam is a trailblazer, idea-maker, leader, and so mature, well-spoken, admirable ... Is there anything she can't do? I love the Vizer family, how Vizer helps make exercise fun, and learning more about Sam. I know you will too!
Watch our interview on Youtube!
Host: Lexie Gutierrez, Sow Good
Guest: Sam Pantazopoulos, Vizer
Start sweating and start donating! Vizer
Follow Vizer on Instagram, FB, and TikTok @vizerapp
Follow Sam on Instagram @sampantazopoulos
Get 25% OFF Sow Good with code goodstories25
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Welcome back to another Sow Good updateâand to Claudia and Lexie's therapy session! As Lexie discusses her personal doubts and anxieties with work, Claudia, in typical mother and CEO fashion, steps in to stop Lexie's spiral and reframe the conversation from negative self-talk to a positive pep-talk. Join along as Claudia breathes life back into Lexie and reminds us all that good things take time and there is no shortcut to excellence.
Lexie explains her struggles with always moving onto the next challenge rather than being proud of her wins; juggling creating quality content to stay connected with our costumers; and feeling what most entrepreneurs have felt at some point: I'm not doing enough.
Claudia shares how she's also struggled as a CEO with focusing on her flaws rather than her successes and how she reframes to a more productive and positive mindset. Claudia's wisdom will hopefully make you feel what Lexie felt: reinvigorated, reassured, and reminded that your personal growth is a key metric that you should value.
Lexie's personal note: I have returned to this episode 3 times when I need a little pick-me-up. I'm so glad to have this pep-talk on hand whenever I need it, and I hope you can find some comfort in my mom's words as well when you start to feel down about yourself! Happy Monday everybody :)
Host: Lexie Gutierrez-Goldfarb
Guest: Claudia Goldfarb
Do you or some you know have a good story to share on the show? Contact us at [email protected]!
Watch on Youtube: https://youtu.be/xCRnAZ0ksBk
Shop our Goods: https://thisissowgood.com/
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Luke wanted to be a firefighter since he was a kid. Well, kid Luke would be happy to hear that not only did he achieve his dream, along the way he also joined the military and founded a very successful coffee company. Fire Dept. Coffee is a coffee brand taking the nation by storm with amazing coffee beans, hilarious social media content, and a charity dedicated to helping first responders seek the help they need to overcome trauma (both mental and physical) sustained through their service.
Story Bites:
Joining the Navy and becoming a firefighter â how the military helped Luke start a new life path, and how the lessons he learned helped him as a businessman (6:11)
How his wife challenged him â plus how he risked all they had to start FDC (13:35)
What kills firefighters, and how FDC is helping first responders get the help they need (22:34)
We're Lighthearted â the FDC's thriving social media pages are a safe haven for first responders to unwind after long day (28:15)
We'll Be Everywhere â when FDC will be in 40% of US stores and launching their
A Cheers to being Authentic (32:40)
Visit Fire Department Coffee's website and instagram!
https://www.firedeptcoffee.com/
https://www.instagram.com/firedeptcoffee/?hl=en
Watch on Youtube: https://youtu.be/I8-kpxrv974
Do you or some you know have a good story to share on the show? Contact us at [email protected]!
Follow us on social:
https://www.instagram.com/goodstoriespodcast/
https://www.tiktok.com/@goodstoriespodcast
Shop our Goods: https://thisissowgood.com/
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From getting kicked out of Wharton Business School for playing poker with his friends to revolutionizing the gaming industry by co-founding the World Poker Tour, Lyle Berman isn't one to let others dictate his future. That's probably what has made him an entrepreneur extraordinaire and beloved member of Sow Good's Board of Directors. We have learned so much from Lyle's mentorship over the years, so we thought we'd share a few of his many stories and "wit and wisdoms" with you!
In the early 2000's, producers told Lyle it couldn't be done. Televising final round poker tournaments and showing viewers the players' cards? Impossible. Naturally, Lyle did it anyway and the WPT became a multi-million dollar sensation that still thrives decades later.
Even if you know nothing about poker, Lyle's stories will show you how determination, creativity, and good old hard work can change your life, even if others doubt your dreams.
Lyle has 3 World Series of Poker bracelets (meaning he's really good at poker), multiple inductions into the poker Hall of Fame, a book titled "I'm All In," and started the Rainforest Cafe chain.
But despite all his accomplishments, to Lexie and Sow Good's founding family, Lyle is a reliable, humble, and generous uncle-like figure who has the best sweet potatoes and banana bread, fascinating petrified wood collection, and questionable views on ignoring expiration dates.
Today's story is about not giving up, not forgetting where you came from, and chasing your dreams.
Host: Lexie Gutierrez-Goldfarb
Guest: Lyle Berman
Watch the interview on Youtube here.
Use code FIRSTBITE25 for 25% off Sow Good's freeze dried snacks.
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There was chaos. There were tears. There were late nights and early mornings. Most importantly, there was teamwork, dedication, and growth. This is how we Sow Good's team spent Easter/Passover weekend, preparing our largest order yet.
Returning to the mic is Sow Good's Co-Founder and CEO, Claudia Goldfarb, diving into the last few weeks of highs and lows, mistakes made, and how proud she is of the team (from accounting to graphics and beyond!) coming together. Claudia discusses how she is learning to be a better manager to her employees and the growing pains of scaling a start-up.
Story Bites:
Recharge: The team is tired (Claudia is wearing a baseball cap this episode), but we want to be authentic and show you the REAL sides of a start-up. (2:00)
Know How to Run Your Floor: This weekend, everyone became a production employee. Claudia notes the importance of knowing how to run every position in your production line. (5:57)
Open the Floodgates: Expo West launched Sow Good into production mode. (7:25)
Young Entrepreneurs: Claudia is inspired by the next generation of entrepreneurs at Expo West. (10:46)
What's Next? Expanding to Canada! Lexie heads to a tradeshow in Vancouver (spoiler: it was a success!) (14:38)
Making Mistakes: Claudia reflects on how to empower and guide employees and managing without micromanaging. (19:25)
A Toast to Mistakes and Growth: Hold yourself accountable, learn, then move on! (26:00)
Host: Lexie Gutierrez-Goldfarb
Guest: Claudia Goldfarb
Watch this episode on YouTube!
Do you or some you know have a good story to share on the show? Contact us at [email protected]!
Shop our Goods: https://thisissowgood.com/
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As his late wife's caretaker during her battle with cancer, finding nutritious food was Hiroshi Takatoh (Tak)'s daily stressor. Not wanting to give her hospital food or leave her side to cook, Tak felt helpless. After years of researching nutrition and meeting with doctors, experts, and food suppliers, Tak has built Teatis, the budding one-stop-shop for diabetics and medically vulnerable communities. Teatis is a snack subscription box offering convenient and delicious diabetic-friendly foods.
Story Bites:
What is Teatis? How being a caretaker inspired him to make nutrition convenient for medically vulnerable communities. (2:00)
No Slowing Down: After selling his tech company, Tak searched for a meaningful next venture. (6:00)
The Beginning of Teatis: Seaweed superfood tea. Stay with us on this one; the science is cool. (8:15)
PIVOT: From superfood teas to subscription boxes plus telehealth services, Tak stays genuine and avoids the pitfall of adding too many features quickly. (10:40)
"Curiosity is the secret sauce to a better life": Tak's curiosity, instilled in him by his dad who was a scientist; gave Tak a unique business mindset. (18:05)
Japanese vs American Business Cultures: Tak discusses the differences in business cultures, markets, and competition between Japan and the US. (19:45)
A Toast: Tak toasts to surrounding yourself with positive influences; curiosity; and helping others live healthier lives. (28:00)
Ready for yummy snacks? Order your Teatis box here.
Do you or some you know have a good story to share on the show? Contact us at [email protected]!
Shop our Goods: https://thisissowgood.com/
Host: Lexie Gutierrez-Goldfarb
Guest: Hiroshi Takatoh (Tak)
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Jacob Johnson built Calyan Wax Co., a candle company that has donated over $210,000 to Traffick911âs programs that have helped over 700 human trafficking survivors heal and rebuild their lives. How? 5% of all candle sales are donated to Traffick911, a foundation that first responders can call 24/7 to aid victims in emergency situations then pair with Traffick911âs advocates to mentor the survivors through their healing process.
Jacobâs goal was to create a simple way for people to help human trafficking survivors. Through steps as small as buying a candle, we have the power to make powerful changes. Jacob shares how he built Calyan, staying competitive in a saturated field, and how his past business ventures may not have worked out exactly as planned, but they were stepping stones to the one venture that (in our unbiased opinion) is sure to last.
Story Bites:
Meet Calyan Wax Co.! (1:01)
Half the Battle is Learning How to Help: Jacob always had a desire to help others but didnât always know how to practically help. Such as selling t-shirts to fund stable police forces in the CongoâJacob quickly realized this was a difficult project for a college student. We walk through his philanthropic and entrepreneurial evolution and inspiration behind Calyan. (6:02)
Why Soy? 100% soy wax is clean-burning, sustainable, fragrant, and better for youâreleasing less soot and fumes when burning. (17:37)
The Starburst Side Hustle: Jacob began from humble beginnings, as in selling Starbursts as his side hustle on the school bus. (20:02)
Sex Trafficking Misconceptions: Human trafficking is complex, beyond what weâve seen on âTakenâ. Lexie and Jacob walk through misconceptions and parallels between trafficking and other coercive practices such as cult indoctrination. (20:59)
From Momâs House to Warehouse: Jacobâs saint of a mom offered her house as Calyanâs candle-making HQ for 2 years until they grew and found an official warehouse. (27:36)
Calyan Shouldnât Be Working, But It Is: Jacob explains why this venture is working when all his others have not. (31:06)
A Toast to Jacob and Calyan: Jacobâs humility, faith, dedication, and passion for othersâ wellbeing are inspiringly interwoven in Calyanâs DNA and serve as a lesson to all of us. (33:24)
Shop Calyan's candles here.
Learn about Traffick911âs work here.
Do you or some you know have a good story to share on the show? Contact us at [email protected]!
Good Stories on Youtube
thisissowgood.com
Host: Lexie Gutierrez-Goldfarb
Guest: Jacob Johnson
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Climate change education. What was your reaction to that phrase? If it's negative, that's what Blake Blaze and Addie Klimek are dedicated to changing through WOULRD (Our World), an online education platform that makes learning about the environment and tracking your carbon footprint fun and engaging.
For Blake, life experiences from being the oldest brother of 5, captain of all his sports teams, not passing Navy Seal Hell Week and serving as a Cryptological Warfare Officer, shaped him into the leader and team-player he is today.
Addie was 16 when she co-founded a non-profit that bridged the gap between middle school and recently relocated refugee girls in Cleveland through outdoor adventures. Addie heard a lot of "No"s from adults, but that perseverance and determination to make a positive change helped shape her into becoming WOURLD's co-founder.
STORY BITES:
⢠Meet Blake! (1:20)
⢠The Blaze Boys: How being the eldest of 5 brothers and having a competitive edge shaped Blake as a leader. (3:31)
⢠Joining the Navy: Blake says being a Cryptologic Warfare Officer isn't as cool as it sounds but we find that hard to believe. (5:59)
⢠Navy Seal Hell Week: After not making it through Hell Week, Blake reevaluated his idea of success, wellness, and strength. (8:38)
⢠The beginning of Our World: Blake wrote a children's book but "realized I wasn't the second coming of Dr. Seuss." After meeting Addie, they developed WOURLD. (11:58)
⢠Meet Addie! (15:53)
⢠How Addie fell in love with nature. (16:15)
⢠Founding REACH: Uniting middle school girls and refugee girls through outdoor adventures, overcoming cultural and language barriers, and founding the non-profit as a 16-year-old. (17:34)
⢠Let's make sustainability fun: creating a positive, solutions-forward curriculum (26:26)
⢠Blake & Addie (28:02)
⢠When Blake met Addie (28:00)
⢠The future or Our World: What Blake and Addie have in store for making climate change education fun, engaging, and just a little competitive. (30:07)
⢠Shifting our perspective from doom-and-gloom to hopeful. (31:40)
⢠A Toast to Teammates: Creating change together is more powerful than doing it alone. (32:25)
Ready to change Our World? Game on.
Follow the journey: @itswourld
Do you or some you know have a good story to share on the show? Contact us at [email protected]!
Good Stories on Youtube https://thisissowgood.com/
thisissowgood.com
Hostess: Lexie Gutierrez-Goldfarb
Guest: Blake Blaze; Addie Klimek
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In Anthony Penistonâs own words, he is NOT a wildlife whisperer, just a regular guy who wants to protect wildlife. Yes, just a regular guy â who has dedicated his life to rescuing and often risking his life for animals most people fear⌠lions, cheetahs, leopards, and wolves, to name a few. Lexie and Ava spent two highly intense, eye-opening months at Antâs lion rescue and rehabilitation reserve in All Days, South Africa. The stories they heard and experienced were too wild (cue pun ping) and enlightening to not share on Good Stories. Ant is the epitome of a person who sows goodness in his community, from opening his own school when his daughter was criticized for being mixed race, rehabilitating lions from the brink of starvation, living with cheetahs in the bush, and finding ways humans and wildlife, and humans with vastly different cultures and views, can coexist.
STORY BITES:
THE SISTERS' DEBRIEF (0:17)
The sisters set the scene with stories of close calls when feeding the lions, life on the reserve, and the darkest day of seeing one of the lions die.THE MAIN EVENT: ANT PENISTON (21:24 â End)
Origin Story: How reading wildlife books helped his battle with dyslexia Living with Cheetahs: training cheetahs he rescued to be self-sufficient in the bush Wildlife-Human Conflict: Working with a divided community toward coexistence Mixed-Race Couple: Why Emma and Ant built a school for their kids Vision Africaâs future plans⌠Netflix series? Step aside Tiger King A Toast to Hopeless Optimists: donât let the big problem stop you from solving the small oneReady for your epic wildlife experience? Book you adventure here
Follow Antâs journey hereDo you or some you know have a good story to share on the show? Contact us at [email protected]!
Good Stories on Youtube
thisissowgood.com
Host: Lexie Gutierrez-Goldfarb
Guest: Ant Peniston
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At 19 years old, Coss Marte made over $2 million as a drug dealer. At 23, he was charged as the kingpin of one of the largest cocaine operations in New York City. Now, he is the founder of CONBODY, a prison-style fitness studio taught by former convicts reintegrating into society. Cossâs story is an inspiring testament to a personâs ability to change and the power of second chances.
When Coss was sentenced to 7 years in prison, his doctor told him that he had 5 years to live due to his unhealthy weightâthat math didnât work in his favor. He developed workout routines within his 9x6 cell, lost weight, then helped other inmates do the same. At Cossâs bleakest point in prison that landed him in solitary confinement, one moment changed his life, prompting him to make what is sometimes the most difficult decision we face: choosing a better path.
Story Bites:
New York, New York: Growing up poor in the Lower East Side in the 80's surrounded by drugs and crime. (1:46) Side Hustles to Selling Drugs: From innocent side hustles as a kid to selling weed at 13 and spiraling to cocaine-dealing. (8:42) A Deadly Sentence: Realizing he might die behind bars, Coss became dedicated to exercising⌠despite the âFat Forrestâ taunts. (14:16) Fork in The Road: While in solitary confinement, one moment opened Coss's eyes to the harm he'd caused and trade drug dealing for helping others. (17:00) CONBODY: Creating a business plan in his cell and the obstacles Coss overcame to accomplish his mission. (23:55) Advice to My Younger Self: What Coss would say to his younger self and lessons he's learned about the capacity to change. (24:35) Toast to the Moral of Cossâs Story: Stay open-minded, never discount another person, and believe in second chances. (30:07)DO THE TIME and book a class now: conbody.com
Follow CONBODY on social: @conbody
Do you or some you know have a good story to share on the show? Contact us at [email protected]!
Good Stories on Youtube
https://thisissowgood.com/
Host: Lexie Gutierrez-Goldfarb
Guest: Coss Marte
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Settle down for story #2 with Ira Goldfarb. Iraâs experience as a child of Holocaust survivors who built a meaningful, warm life and watching his father grow a successful business inspired him to become an entrepreneur with both drive and compassion, creating opportunities for employees who made better lives for themselves and became family. To Ira, Sow Good is a chance to inspire the next generation of entrepreneurs and continue the entrepreneurial spirit passed down from his father.
Story Bites:
Growing Up: Life in New York, middle school side hustles, and how Iraâs aptitude for math influenced his trajectory as an entrepreneur. (00:46) Life Influences: How being raised in a community of Holocaust survivors and immigrants shaped Iraâs work ethic, empathy, story-telling, and family values. (5:55) A Manufacturerâs Guide to Success: Efficiency, Excellence, and Redefining Excellence. (20:00) Flying the Coop: Leaving the family business to build his own companies. (24:50) Entrepreneurial Spirit: Spotting talent, giving opportunities, and passing down lessons to the next generation of entrepreneurs. (30:06) Success: What does it look like to Ira now? How ideas of success change, but values stay steadfast. (34:56) Building a Team: Going public and how Claudia and Ira established their positions and balance each otherâs strengths and weaknesses. (38:23) Staying Relevant: Pivoting, leaning into change, and including the newer generations. (41.52) Advice For Your 20s: Balancing family, friends, work goals, and giving to others. (43:17) Toast to the Moral of Iraâs Story: If youâre going to do something, do your absolute best. Then success, however you define it, will come because youâve become the best version of yourself. (45:52)Do you or some you know have a good story to share on the show? Contact us at [email protected]!
Good Stories on Youtube
thisissowgood.com
Hostess: Lexie Gutierrez-Goldfarb
Guest: Ira Goldfarb
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Welcome to our first story! Claudia Goldfarb walks us through her journey from being a single mom working as a retail cashier to becoming the CEO and Co-Founder of Sow Good.
Story Bites:
Why would a family start a snack company during the height of the pandemic? 6:02 Pivoting from the pet food industry to the good-for-you snack space. 16:50 Cutting through the noise of a highly saturated and competitive space with innovative products, adapting to customersâ needs, and staying true to your mission (Sow Goodâs: to revolutionize the snack industry). 24:44 Itâs almost unheard of for a start-up to go public in its first few months. Claudia walks us through how Sow Good accomplished this, her initial fears and misconceptions, and gratitude for gaining a Board filled with experienced and powerhouse mentors. 28:40 We end with Claudiaâs beginning: immigrating to America from Mexico with her parents and how being a single mother gave her the hunger to build a better life for her daughters, Lexie and Ava, and shaped her as a businesswoman. 40:08 Lastly, we toast to the moral of Claudiaâs story: be a mentor to others whenever you can. You never know just how much it could change someoneâs life. 57:25Do you or some you know have a good story to share on the show? Contact us at [email protected]!
Good Stories on Youtube
thisissowgood.com
Hostess: Lexie Gutierrez-Goldfarb
Guest: Claudia Goldfarb
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Hello and welcome to Good Stories! A podcast presented by Sow Good, the snack company that our family founded during the pandemic when jobs and shelf-stable, healthy snacks were needed most. We are SOW excited to bring you into our start-up world! We will share the stories of people who have inspired us, to inspire you to sow goodness in your health, communities, and environment. We bring the knowledge and lessons learned from guests in all fields health and wellness, sustainability, and, of course, entrepreneurship. Youâll also hear the stories of our founders, employees, and mentors to give you a deeper look into what it takes to build a start-up. As any good story does, you will be taken on an emotional rollercoaster by our guests: expect to laugh, cry, and be inspired to take a small action today to change your world for the better. Because as small an act as the food you buy and stories you share can make a positive impact. So tune in every first and third Monday of the month for some good stories and help us sow goodness one snack, sip, and story at a time!
Do you or some you know have a good story to share on the show? Contact us at [email protected]!
Host: Lexie Gutierrez-Goldfarb
