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Google's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever.
In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what automated discounts are, how Google's AI dynamically adjusts your product prices within a range you control to win more visibility, clicks, and conversions in the shopping auction, and why counterintuitively dropping prices can actually increase profit.
Learn step by step how to set it up through Merchant Center, Shopify, or feed tools. If you're running shopping campaigns and haven't explored this feature yet, this episode gives you the full picture, including real results across impressions, clicks, orders, revenue, and gross profit from a live client account.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Your Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover.
In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a real account hack he helped a friend navigate, covering the full Google rollback process step by step, from fraudulent campaign detection and limited account access to campaign restoration, user reinstatement, and how to chase a refund.
Learn why you need to take screenshots immediately, why you shouldn't delete fraudulent campaigns prematurely, and what preventative measures, from multi-factor authentication and password managers to cyber crime insurance, should be in place before this ever happens to you.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Google just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond.
In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the noise from Google Marketing Live 2026, breaking down seven key announcements including AI Max for Shopping, Asset Studio's AI-generated creatives, universal cart infrastructure, demand gen attribution upgrades, and the shift of ads into Gemini's conversational AI search.
Learn what's genuinely worth acting on now, what can wait, and why Google's aggressive push into upper-funnel and push marketing is a direct response to Meta threatening to overtake its advertising revenue. If you want to understand where Google Ads is heading and what to prioritise in your account before these changes land, this episode is for you.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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When your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that.
In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers a practical mini playbook on how to use advertorials to bridge the gap between problem-aware cold audiences and your product page, covering everything from domain setup and funnel tools to cross-domain tracking and bid strategy progression.
Learn why a separate domain and ad account are non-negotiable, how to structure a comparison advertorial that supplements your bottom-funnel campaigns first, and how to expand into high-volume problem searches once the model is proven.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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AI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong.
In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down a real AI-generated Google Ads audit a client submitted, walking through exactly what the tool caught, what it missed, and why correlating data points without business context leads to dangerously confident but fundamentally flawed conclusions.
If you manage Google Ads for yourself or a client, this episode will sharpen how you use AI tools without letting them do your thinking for you.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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On-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads?
In this episode of the Google Ads Unleashed Podcast, host Jeremy Young shares a practical three-step framework for making confident budget and scaling decisions, covering post-purchase surveys, first-party tracking and attribution models, and on-platform metrics.
Learn why incrementality matters more than reported ROAS, how to choose the right attribution model for your business, and why channels like YouTube and branded search can wildly distort your picture of what's actually driving revenue. If your on-platform numbers and your bottom line never quite seem to match, this episode will change how you interpret your data for good.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Spotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down.
In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works, from accidental PMax spillover to deliberately crafted conquesting ads.
Learn how to use auction insights, bid strategy, and sharp ad copy to outgun competitors and make their clicks painfully expensive, or when to go nuclear and take the fight to their brand terms instead. Whether you're dealing with a friendly rival or a cut-throat competitor, this episode gives you the full playbook to protect your brand and fight back smart.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Google just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands.
In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the April 22nd Google Ads budget pacing update and exactly what it means for advertisers running ad schedules, from Monday-to-Friday B2B campaigns to weekend-only or single-day setups.
The change means your daily budget is now spread across 30.4 days regardless of how many days your ads actually run — so if you're budget-limited and using ad scheduling, your monthly spend could spike significantly without you ever touching a setting.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Google Local Services Ads are one of the most underused tools in paid search - and they could flood your pipeline overnight.
In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down exactly what Local Services Ads are, who they're for, and how they differ from traditional PPC — including the pay-per-lead model, lead verification, and how Google rewards businesses that hustle their leads.
Learn how to get set up step by step, from linking your Google Business Profile and submitting your licence, to choosing service areas wisely and optimising your target cost per lead over time.
Whether you're a local service business owner or a practitioner looking to expand your offering, this episode gives you everything you need to hit the ground running.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Can't see your own Google Ads? Don't panic — but also, stop searching for them.
In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showing, from budget exhaustion and ad scheduling to geo-targeting, device bid adjustments, and auction dynamics.
More importantly, learn why obsessively searching for your own ads is actively damaging your performance, and what account metrics you should actually be trusting instead. If you manage Google Ads for yourself or a client, this episode will save you time, protect your quality score, and shift your focus to what really matters.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Is your Google Ads account actually healthy, or are you being misled by vanity metrics and bad data?
In this episode of the Google Ads Unleashed Podcast, host Jeremy Young walks you through a no-nonsense 4-point health check you can run on your own account, even without expert knowledge. From spotting duplicate conversion tracking and missing first-party data, to identifying messy shopping feeds and red-flag campaign structures.
Learn exactly what to look for and what it means if it's broken. If your results don't match what your agency is reporting, this episode will show you why.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Scaling Google Ads isn’t about more tweaks, it’s about fixing the real bottlenecks in your funnel and business.
In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down why 70% of performance happens outside the ad account, covering conversion rate optimisation, offer strategy, pricing, retention, and customer journey analysis.
Learn how to identify true growth constraints, from low AOV and poor checkout UX to weak retention, and stop wasting time on meaningless in-platform tweaks.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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*Disclaimer there is no video for this weeks episode.
Overwhelmed by Google Ads tasks? Here’s your weekly, monthly & quarterly optimisation system that actually works.
In this episode weeks episode of Google Ads Unleashed, host Jeremy breaks down a proven Google Ads SOP checklist—covering performance analysis, budget pacing, search term optimisation, feed health, conversion tracking, and scaling strategies. Learn exactly what to do (and when) to stay consistent, avoid wasted spend, and drive long-term growth without guesswork.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Your Demand Gen creatives are crushing it… then suddenly performance drops.
In this episode of Google Ads Unleashed, hosr Jeremy reveals the “Zombie Campaign” strategy, a simple Google Ads Demand Gen tactic to revive high-performing creatives after they start to burn out.
Learn how to repurpose winning ads using tCPA or tROAS bid caps, extend creative lifespan, and squeeze extra performance from assets that once drove conversions.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Your branded campaign shows the highest ROAS, but is it your least incremental channel?
In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit.
Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Performance Max, and run simple incrementality tests to see if you should cut it.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Stop copying competitors in Google Ads—win by standing out.
In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differentiation beats imitation in competitive auctions.
Learn how messaging, positioning, pricing strategy, and product-market fit impact Google Ads performance more than hacks or automation ever will.
Rory Sutherland clip 1: https://www.youtube.com/shorts/MGrbru05VzE
Rory Sutherland clip 2: https://www.youtube.com/shorts/GuhxCcPb-_kGet your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Is your competitor stealing your branded traffic and your revenue?
In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impression share, and wiped out thousands in sales.
You’ll learn how brand bidding, auction insights, impression share loss, and weak brand protection can quietly destroy performance, even when Meta and non-brand campaigns look fine.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Is ROAS telling you the truth—or quietly killing your profits?
In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading and what smart advertisers should track instead.
You’ll learn how Google Ads automation, margins, contribution profit, and business context matter more than vanity metrics—and why high ROAS doesn’t always mean real growth.
Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/
Contact Thomas: https://www.thomaseccel.com/?utm_source=linkedin&utm_medium=Profile&utm_campaign=CTA&utm_term=googleadsstore
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Rising CPCs killing your Google Ads performance?
In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’ll learn how competition, shrinking inventory, bidding strategies, match types, and Quality Score all drive higher CPCs, plus practical fixes you can apply immediately.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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Your Performance Max campaign spending but not scaling?
This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it.
Host Jeremy walks through the most common PMAX mistakes: wrong goals, bad settings, brand leakage, weak creatives, and feeds that quietly kill performance.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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