Afleveringen
-
Chef Stacy Rae, a New York-based Latina chef, shared her experience and knowledge about incorporating CBD tinctures into cooking. She emphasized the importance of using the right temperature and not overcooking the tinctures to preserve their potency. Chef Stacy also discussed her cookbook "The CBD Recipe Guru: More Than 60 Delicious Foods Without the High," (available on Amazon and her website) which features color-coded recipes using CBD or THC and provides educational resources on using CBD in the kitchen. She also touched on the cultural significance of certain ingredients, like the Achiote seed, in ancestral cuisines.
Chef Stacy also shared her background as a licensing agent and her previous success with a cookbook on romantic recipes. As a licensed cosmetologist with 20 years of experience, Chef Stacey Rae has always been interested in both beauty and food. Her first book, which included recipes like "Oysters, Rock Your Fella," was a hit, leading to sold-out book signings worldwide. Now, Chef Stacy is excited about her new book focused on CBD and THC-infused recipes.
The conversation then turned to the current trend of home cooking and the rise of meal delivery services. Chef Stacy's recipes, which include a cilantro pistachio pesto and vegan protein balls, cater to various lifestyles and preferences, suitable for both everyday meals and special occasions. The cilantro pistachio pesto, in particular, has been praised for its unique flavor and versatility.
Chef Stacy also introduced her new savory and sweet recipes featuring Buddhabites, a versatile ingredient. The decadent cocoa cake and the fusion of Asian and Mexican flavors in Chef Stacy's dishes were particularly appreciated.
Finally, Chef Stacy Rae discussed healthy and flavorful meal options, sharing her tips on using healthy ingredients like shrimp, chicken, and tofu in dishes like fried rice and enchiladas.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Johnathan MacFarlane, Vice President of Sales and Marketing at RollPros, discussed the potential of their automated pre-roll production system, the Blackbird, to transform the cannabis industry. They highlighted the product's ability to reduce human error, increase efficiency, and ensure compliance with regulations. The discussion also touched upon the evolving market trends, the impact of potential federal legalization, and the importance of data-driven decision-making in the cannabis industry.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Zijn er afleveringen die ontbreken?
-
Andrew Wells, the Chief of Staff at Sorting Robotics, discussed the growing role of automation and AI in the cannabis industry. They highlighted the parallels between the cannabis and wine industries, both of which have leveraged technology to improve efficiency and product quality.
Andrew emphasized that automation is not about replacing workers, but rather about enabling them to take on more strategic roles within the company. The discussion also touched upon the importance of quality in the cannabis manufacturing process and how Sorting Robotics' technology helps brands optimize their operations.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Matha Figaro, the founder of ButaCake, discussed her company’s journey into cannabis-infused edibles, beginning with a simple butter cake business in 2015. A classically trained pastry chef, Matha expanded into cannabis-infused products following a customer's request. She emphasized that all ButaCake products are handmade with natural ingredients, without additives or preservatives, ensuring compliance with state laws. The company initially launched in Delaware, partnering with Columbia Care due to the lack of edible regulations in New Jersey. After successful entries into the Delaware and New Jersey markets, ButaCake recently expanded into Maryland.
Matha shared insights into the delicate balance required when infusing baked goods with cannabis, aiming to create products that are both flavorful and effective. Initially, the company’s products were distillate-based to comply with New Jersey’s legal requirements. Matha highlighted their commitment to catering to all consumers, including those who prefer not to taste the cannabis. She also revealed plans to introduce strain-specific baked goods with more complex flavor profiles, reflecting their dedication to innovation.
The conversation also touched on the production and distribution challenges, particularly regarding ButaCake’s popular "Butter Cake." Regulatory and compliance hurdles, such as the inability to ship cannabis products, have influenced the company’s strategy. Despite these challenges, ButaCake is focusing on growth in New Jersey, Maryland, and Delaware while exploring opportunities in other states. Matha emphasized the importance of having a diverse team of professionals to support the company’s success, showcasing ButaCake's commitment to quality and expansion.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Danielle Wildstein, the founder of Blue Oak Dispensary, opens up about her mission to normalize cannabis use and empower patients through education and compassionate care.
She shares her vision for the company, her personal journey into the cannabis industry, and the importance of providing personalized guidance to medical marijuana patients.
The conversation touches on the challenges facing the New Jersey medical cannabis market, community engagement efforts in Bloomfield, and the broader landscape of the cannabis industry, from education and professionalism to the increasing popularity of edibles. Discover how Blue Oak Dispensary is breaking barriers and transforming the way people perceive and experience cannabis.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Grassroots Marketing welcomes back Sarah Patel, founder of Kelia to talk about their company's captivating climb in the past year. Conquering challenges and celebrating successes, they've launched their luscious libations in 40 dispensaries across Massachusetts, expanded their reach to Louisiana, and fortified their online presence.
Focused on functional formulations and the fusion of flavor and health, Kelia is carving a niche in the cannabis beverage market. With more mouthwatering flavors and invigorating effects on the horizon, this women-owned wonder has shaken up the industry.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Dan Davis discusses the forthcoming 4/20 Expo in Edison, New Jersey, emphasizing its festival atmosphere with varied exhibits, seminars, and entertainment. They stressed the importance of social equity and the positive impact of cannabis on the local community.
The 3rd Annual 420 Expo is September 13th to 15th in Edison, New Jersey, boasts a massive outdoor smoking area, food trucks, live music, and over a hundred cannabis vendors. Dan, one of the executive producers, highlighted the event's accessibility, being conveniently located near major airports and within an hour's drive from Newark, Philadelphia, and New York City.
For the past three years, Dan and his business partner have been orchestrating a three-day event celebrating cannabis. Held in Edison, New Jersey, this festival features an extensive outdoor consumption area, food trucks, celebrity smoke sessions, and over a hundred exhibitors showcasing cannabis-related products and services. The event's mission is to reduce the stigma around cannabis, appealing to both seasoned users and newcomers. With cannabis legalization spreading in nearby states, Dan expressed optimism about the future of the event and the industry.
We also discussed the growth and demographic diversity of their annual event, which attracts cannabis enthusiasts, food lovers, and music fans. They highlighted the event's inclusivity and success in uniting people from various backgrounds. The announcement of the 420 Expo Cannabis Cup, a groundbreaking event on the East Coast featuring award-winning cannabis products and live entertainment, added to the excitement.
Dan explored the expo's partnership in the New Jersey music scene, organizing events with a wide range of musical acts from hip-hop to rock. They emphasized the unique atmosphere created by the blend of live music and festival vibes. Educational seminars on legal expungement, cannabis recovery, and industry investment were also discussed, with Dan praising the diverse audience these topics attract.
Dan reflected on the success and popularity of the 420 Expo and Cannabis Cup in New Jersey. They announced the upcoming event featuring B-Real from Cypress Hill, a notable figure in both the cannabis industry and mainstream culture. The event is designed to be inclusive and welcoming to all, whether they consume cannabis or not.
Dan shared his personal advocacy for medical marijuana and both highlighted the need for responsible consumption and reducing cannabis stigma.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Gibran Washington, CEO of Ethos Cannabis, shared his journey from Vice President to CEO, highlighting his success in identifying operational deficiencies and improving brand image and customer satisfaction. His background in food and beverage has brought valuable insights to the legal cannabis industry, emphasizing the importance of a good customer experience.
Leadership, Inclusion, and Social Equity at Ethos CannabisGibran discussed Ethos Cannabis' commitment to a leadership model that prioritizes social equity, diversity, and inclusion. The company evaluates candidates based on skills and experience, striving for a balance between meritocracy and an inclusive work environment. They also discussed the importance of social equity programs to provide opportunities for legacy operators and new companies
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Jack Blaeser, CEO of Mosaic's talks about their innovative approach to combining loyalty programs, payments, and ordering into a single app, distinguishing it from competitors. He highlighted New York's recent decision to allow such apps in cannabis dispensaries, enhancing customer engagement and legal market competitiveness. Mosaic's services and potential app fatigue set the stage for a deeper discussion.
Advancements in New York's Cannabis Industry with Loyalty ProgramsJack highlighted New York's legalization of loyalty programs and discounts in cannabis dispensaries, aiming to draw new users into the legal market and counter the illicit market. He noted the positive impact of this development on dispensaries' ability to engage users and compete effectively, despite previous restrictions.
Combating App Fatigue with Mosaic's User-Friendly PlatformAddressing concerns about app fatigue, Jack emphasized Mosaic's seamless integration of ordering, payment, and loyalty into a single platform. He cited the ease-of-use and success of similar programs, like Starbucks', and explained how Mosaic facilitates app adoption through unique QR codes for easy downloads.
Enhancing Customer Engagement with Personalized Loyalty ProgramsJack detailed the effectiveness of Mosaic's targeted promotions based on customer profiles in boosting engagement and sales. He discussed the potential of automation and AI in personalizing the customer experience further, emphasizing the importance of strategic notifications and communications to maintain customer interest.
Leveraging Data for Effective Dispensary MarketingJack underscored the importance of understanding the target market for effective dispensary marketing. He highlighted the value of data insights from Mosaic's platform in tailoring marketing strategies, offering regular discounts, and maintaining supply-demand balance. Mosaic's comprehensive features—online menu, integrated marketing, CRM, loyalty rewards, and payment system—were recognized as key advantages for dispensaries.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Jonathan Ballard, Vice President of Market Development at Leafy Pack, shared insights on the company's cutting-edge automated bagging systems, including the high-speed Roto bagger, eco bagger, and multi-head scale. He also introduced the Apollo Pre-Roll machine, a compact system that efficiently weighs and pre-rolls products, impressing attendees with its space-saving design.
Tackling Cannabis Industry Challenges with High Production MachineryJonathan highlighted Leafy Pack's high production machine capabilities, capable of packaging 30 to 50 bags per minute and 10 to 20 bags per minute for eco bags. He emphasized the importance of designing equipment that accommodates the unique constraints of the cannabis industry, such as space limitations and the need for customization to support business expansion.
Lease-to-Own Packaging Equipment ProgramLeafy Pack has partnered with Kind Pack to offer a lease-to-own program for packaging equipment, reducing financial barriers for businesses. Jonathan explained the audit process for transitioning out of the lease, drawing on his background in early lending and equipment financing to address industry challenges like finding equity and navigating strict debtor guidelines.
Sustainable Packaging with the Pack ModelJonathan introduced the 'pack model,' a sustainable solution that integrates packaging manufacture from resin to finished product. This model, developed with a local group, aims to provide fully compatible equipment and packaging through a lease-to-own program tailored to customer budgets. The service model ensures both equipment and packaging meet customer needs efficiently.
Benefits of Machinery Investment for Cannabis CompaniesInvesting in machinery can yield significant cost savings by reducing labor expenses and bundling packaging and equipment costs. Leasing options make it affordable for small and large cannabis companies to upgrade their packaging equipment without upfront investment, offering a potential boost in throughput and a sustainable business model.
Comprehensive Support and Maintenance from Leafy PackLeafy Pack offers various service and maintenance programs, including a 1-year warranty and extended 3-year warranties with different support tiers. With new facilities across the US, including upcoming locations in Las Vegas and Tampa, and a comprehensive video series, the 'Anti Hand Packing Club', Leafy Pack ensures customers receive robust support. Machinery prices range from $25,000 to $125,000, providing scalable options for boosting throughput and creating sustainable business models.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Jonathan and Rene Shapiro are the visionaries behind Mindset Wellness, have committed to creating plant-based products aimed at boosting emotional well-being. Inspired by Jonathan's personal journey with the mental health benefits of CBD and terpenes, the Shapiros developed a range of products designed to improve mood and overall well-being without intoxicating effects. Their efforts have been met with positive customer feedback, including a study showing enhanced enjoyment of exercise.
The Role of CBD in Restoring BalanceJonathan elaborated on the potential of CBD to support various aspects of health, including its role in restoring balance to the endocannabinoid system, which is crucial for maintaining homeostasis. By achieving this balance, CBD can improve mood and overall well-being, as it did for Jonathan in managing his anxiety and depression. He also discussed the synergistic effects of different plant-based components.
Commitment to Natural Ingredients and WellnessIn a discussion on plant-based ingredients and adaptogens, Jonathan emphasized the health benefits and supply chain transparency of Mindset Wellness products. The company works with vegan co-packers and rigorously tests their products, including bath bombs, to ensure natural and clean ingredients. They maintain strong ties with the fitness and wellness communities.
Expanding Horizons with Torched PatchesJonathan shared the success of Torched patches, a natural energy solution, and how Mindset Wellness collaborates with celebrities like Isaac Boots to promote their products. The company plans to expand its patch range to cover various needs. Samples are available at pop-ups, with updates provided via Instagram and their website.
Go to www.mindsetwellness.com and use discount code, 'grassroots,' for a 25% discount on your next purchase.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Cynthia Cabrera, Chief Strategy Officer, and Ryan Oquin, VP of Sales at Hometown Hero and Texas Hemp Business Council founding board members, delve into the potential pitfalls and perplexities surrounding cannabis regulation in Texas.
They discuss the economic and employment risks posed by possible bans, the absence of a dedicated regulatory body, and the industry's need to address bad actors. They also highlight the importance of unified industry efforts and outline their strategic approach to engaging policymakers.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Jahmila Edwards, co-founder of Stash Queens, discussed the launch of the woman-owned cannabis brand, emphasizing social equity and consumer empowerment. She shared insights into transitioning from pursuing a dispensary to launching a brand without needing a license. Challenges faced by social equity applicants in New York's evolving market dynamics were also explored, including disparities in access to medical dispensaries based on location. Jahmila highlighted the importance of quality and fair accessibility across communities over luxury in product offerings.
Details about Blackstar Wellness—a minority-owned medical cannabis company seeking to address disparities in healthcare access within marginalized communities—were revealed. The conversation extended to instances of exploitation within the industry and the support received from reputable law firms dedicated to promoting social equity initiatives. Ongoing efforts towards advancing equitable practices and accessible healthcare options within New York's cannabis landscape amidst regulatory complexities and ethical considerations were underscored. Discussions with a radio host added depth to the dialogue, focusing on industry leadership's need for greater cultural competency to navigate the evolving market dynamics.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Ganja Vacations, launched in 2019 by Norman Lawrence, excels in providing cannabis-friendly lodgings in Jamaica, aiming to expand throughout the Caribbean. With a robust background in banking and digital marketing, CEO Norman is dedicated to curating genuine Jamaican cannabis experiences for global tourists by collaborating with local establishments. Ganja Vacations presents a variety of holiday packages, from all-inclusive resorts to wellness retreats, meticulously customized to individual tastes.
Their strategic initiative supports Jamaican properties in evolving into ganja-friendly destinations, capitalizing on the burgeoning cannabis tourism trend in the Caribbean.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Jessica McElfresh, founder and principal of McElfresh Law, Inc. and Conference Chair for the 2024 INCBA Cannabis Law Institute, shares her perspectives on the upcoming Cannabis Law Institute event. While the event is primarily focused on cannabis law, it remains geared towards legal professionals. Key features include a panel discussion with former federal officials who will provide insights on rescheduling's impact on international transactions and enforcement strategies.
Jessica discusses the intricacies of cannabis licensing, emphasizing social equity and conventional licensing challenges. States like Illinois and New York exemplify the complexities of corruption, lottery systems, and delays in dispensary openings. Jessica highlighted these issues as focal points in annual panel discussions and mentioned that the upcoming conference will address license fairness, litigation actions, and the dormant commerce clause's impact on licensing.
We also cover the potential benefits of cannabis rescheduling, such as increased tax write-offs and enhanced research opportunities, amidst uncertainties surrounding federal policy changes and interstate transactions. Jessica emphasized the ongoing regulatory complexities and the contentious nature of state versus federal law conflicts.
We also discuss the removal of banking protections for the cannabis industry from a federal funding bill and new proposals from Democratic senators. They underscored the need for creative solutions to industry challenges, such as integrating legacy operators into the legal system and addressing the illicit market.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Josh Lamb | Co-Founder/CEO of High Rewards discusses the launch of HighRewards, an app that rewards cannabis consumers for checking in at dispensaries, uploading receipts, and completing tasks.
He also discussed the concept of rewards programs that allow users to monetize their everyday purchases, including the Rewards App for cannabis purchases.
The app uses zero-party data to benefit retailers while providing rewards for consumers. Josh explained how the app works and its benefits, while sharing the value of the points and their redeemability.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
In this episode of Grassroots Marketing, we interview Dan Mondello, CEO and Co-Founder of Rank Really High, about the transformative potential of the Joint E-commerce Platform for the cannabis industry. Dan highlights how this seamless and integrated solution outperforms traditional methods like iframes and subdomains, boasting numerous integration partners such as AeroPay, Metric, and Alpine IQ. The discussion covers the unique challenges of marketing cannabis amidst regulatory restrictions and explores how AI could enhance search accessibility. Dan also notes that non-smoking cannabis products might gain more advertising opportunities post-rescheduling.
AI's Impact on the Cannabis IndustryDan and Brasco delve into the profound impact of AI on the cannabis sector, particularly in search engine optimization (SEO). They discuss how AI from companies like Google and Microsoft is evolving to summarize information and generate user responses, potentially shifting away from traditional search results. Dan stresses the importance of cannabis companies ensuring their data is integrated into these AI systems to stay relevant. While this shift will take time, maintaining a strong online presence remains crucial. They agree that human oversight will continue to play a vital role in this transition.
Optimizing Dispensary Websites for SERPsThe conversation turns to the critical role of well-optimized dispensary websites in achieving higher search engine rankings. Dan and Brasco emphasize the importance of accurate business information, schema, and customer reviews in building a strong online reputation. They cite the success of the 'Rank Reality High' website as a prime example of effective online strategy. Dan underscores the need to educate clients on using their platform for marketing and creating unique product pages to boost search rankings. He also mentions the risk of homogenization among cannabis dispensary websites, highlighting the necessity for unique, valuable content.
AI's Impact on Job Market and BusinessesDan and Brasco explore AI's growing influence on the job market and the imperative for businesses to adapt. They advocate for viewing AI as a tool rather than a threat, recognizing its potential to revolutionize industries like publishing and media. Businesses must prepare for this shift by adopting a dual approach: combining traditional SEO methods with AI-based strategies. This balanced approach will help companies navigate and thrive in an evolving digital landscape.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Grassroots Marketing interviews James Krouse, Founder and CEO of Flower Power Genetics. James delves into the creation of "Adam," a hybrid cannabis strain developed from vintage seeds stored for over 30 years. This strain, a cross between a tropical Sativa and an Indica from the Middle East, aims to preserve genetic diversity and maintain medicinal properties while being adaptable to various climates. James discusses the challenges of hybridizing cannabis, emphasizing the importance of preserving pure genetics amidst the risk of erosion and disease susceptibility.
James also sheds light on the epidemic of 'Dud Disease' in cannabis plants, an RNA virus embedded in the plant's DNA, affecting over 90% of samples in California. This disease reduces yield, stunts growth, and diminishes the plant's psychoactive properties, posing a significant challenge for the industry as it cannot be detected through standard THC testing.
The conversation shifts to the pros and cons of indoor versus outdoor cannabis growing. James highlights that while indoor growing offers controlled environments, their genetics are adaptable to both settings. He notes their shorter harvest time of 60 days, specifically bred for medicinal purposes to reduce disease risks.
James shares user praise for their cannabis products, especially noting the high THCv content which offers benefits like appetite suppression. He explains the role of genetics in determining the plant's medicinal value and the challenges of maintaining high-THC genetics without compromising medicinal qualities. They also discuss the implications of the DEA's recent announcement to reschedule cannabis.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
In this episode of Grassroots Marketing, we sit down with Brendan McKee, Co-Founder, CFO, and COO of Silver Therapeutics, to explore the unique challenges faced by the cannabis industry on Martha's Vineyard. Brendan provides insights into the stringent regulations that restrict cannabis sales on the island, impacting both medical and recreational users. He discusses the complexities of implementing various laws in specific geographical areas and anticipates potential legal disputes.
We also delve into the seasonality of retail cannabis in the northeast and Silver Therapeutics' expansion plans, aiming to balance quality and quantity. Brendan shares strategies for maintaining a craft cannabis feel within a multi-state operation and highlights their top-selling products, including flower and pre-rolls, which dominate their revenue.
The episode wraps up with a discussion on the legalization of medical cannabis in Massachusetts, focusing on law enforcement and patient transportation challenges, and a personal recount of Brendan’s experiences with the industry.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy -
Aaron Bloom, CEO of DocMJ discusses the potential expansion of Florida's medical marijuana program to include adult use, the challenges faced by senior citizens in accessing medical marijuana, and the current state of the industry.
We look at the impact of the expansion on the medical marijuana program, and how it could create new opportunities for patients and MSOs alike.
We also emphasized the importance of education and accessibility for patients, particularly senior citizens, and highlighted the need for a clear framework for pharmacies to dispense cannabis products.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy - Laat meer zien
