Afleveringen
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Ryan Thomas, Director of Marketing at Aeriz, shares the company's journey to success in the competitive cannabis market. He emphasizes the importance of consistent branding, a passionate team connected to cannabis culture, and a diverse product line featuring live rosin batter, live resin vapes, hash drops, and edibles. Aeriz's commitment to quality has earned them recognition, including being named one of Marijuana Venture's 40 under 40 and securing awards for their products, like the Jenny Kush strain and Lucid Blue live resin, in the New Times Best of Phoenix edition.
Thomas highlights the company's unique approach to marketing, building an in-house agency over the past seven years. This allows for greater creative control and agility, fostering a strong brand identity. He discusses the challenges of navigating the evolving cannabis market, including pricing strategies in light of awards and seasonal fluctuations.
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Kyle Neathery, CEO of Samson Extracts, discussed their significant growth, extracting and processing over 1.5 million pounds of biomass in 2023, aiming for 3 million in 2024. They are expanding domestically and exploring international markets, particularly in Europe and South America. Neathery expressed concerns about the expired 2018 Farm Bill and its impact on the industry, highlighting the need for regulation to ensure product quality and safety. Samson Extracts focuses on GMP-certified operations and advanced extraction techniques, aiming for high purity and affordability. They also launched a skincare line, Wiregrass Wellness, to diversify their product offerings.
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Vanessa Yee-Chan, owner of Alta, the first legal cannabis dispensary in Chinatown, NYC, shares her journey of launching the business rooted in her family's history with the building. The dispensary emphasizes supporting local businesses and integrating with the community through educational outreach and partnerships, particularly targeting newer generations of Asian Americans. Alta focuses on women's health, offering products designed for menstrual pain and anxiety in a boutique-inspired store. The aesthetic features a pink, white, and gold design, and products are organized by mood. Vanessa also highlights the importance of community engagement and plans for future in-store events, all while adapting offerings based on customer feedback.
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Dr. Monica Werkheiser, a leading cannabis advocate and former pharmacist, discussed her transition from traditional pharmacy to cannabis advocacy. She highlighted her efforts in Pennsylvania to include anxiety as a qualifying condition for medical marijuana, citing studies showing cannabis's benefits for anxiety, sleep, and pain. Dr. Werkheiser emphasized the importance of dose control and education in cannabis use. She also detailed the design and community-focused approach of her new dispensary, Canna Remedies, in Ewing Township, New Jersey, which aims to provide a welcoming, educational environment for customers. The dispensary offers a range of products, including flowers, edibles, and concentrates, and hosts community events and classes.
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Elisabeth Chambry, a media professional and product developer, discusses her journey of creating a unique, concealed smoking apparatus. Inspired by a desire for both form and function, she designed a bong disguised as a decorative object, emphasizing discreetness and timeless design with Mantelpiece. The manufacturing process, which prioritizes sustainability and fair labor practices, is detailed, including the challenges of finding a suitable factory and the use of high-quality materials like borosilicate glass.
Elisabeth also outlines her plans for product line expansion, patent acquisition, and strategic promotion through partnerships and media outreach. The limited-edition nature of the first release, featuring a unique engraving, is highlighted, alongside a commitment to donating a portion of the profits to the Last Prisoner Project.
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Mark Cozzi, founder of the Bettering Company, discussed the expansion of his luxury edible brand into New York, following its success in Illinois. The company offers premium, vegan, gluten-free THC gummies and chocolates, with unique flavors like blood orange and fennel fig.
Cozzi highlighted the use of minor cannabinoids for specific effects, such as sleep (Midnight Cherry Slumber Gummy) and energy (Lemon Zest Energized Gummy). The Bettering Company also supports LGBTQIA+ charities, pledging a portion of New York proceeds to local organizations. Future expansion plans include New Jersey and Ohio.
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Chef Stacy Rae, a New York-based Latina chef, shared her experience and knowledge about incorporating CBD tinctures into cooking. She emphasized the importance of using the right temperature and not overcooking the tinctures to preserve their potency. Chef Stacy also discussed her cookbook "The CBD Recipe Guru: More Than 60 Delicious Foods Without the High," (available on Amazon and her website) which features color-coded recipes using CBD or THC and provides educational resources on using CBD in the kitchen. She also touched on the cultural significance of certain ingredients, like the Achiote seed, in ancestral cuisines.
Chef Stacy also shared her background as a licensing agent and her previous success with a cookbook on romantic recipes. As a licensed cosmetologist with 20 years of experience, Chef Stacey Rae has always been interested in both beauty and food. Her first book, which included recipes like "Oysters, Rock Your Fella," was a hit, leading to sold-out book signings worldwide. Now, Chef Stacy is excited about her new book focused on CBD and THC-infused recipes.
The conversation then turned to the current trend of home cooking and the rise of meal delivery services. Chef Stacy's recipes, which include a cilantro pistachio pesto and vegan protein balls, cater to various lifestyles and preferences, suitable for both everyday meals and special occasions. The cilantro pistachio pesto, in particular, has been praised for its unique flavor and versatility.
Chef Stacy also introduced her new savory and sweet recipes featuring Buddhabites, a versatile ingredient. The decadent cocoa cake and the fusion of Asian and Mexican flavors in Chef Stacy's dishes were particularly appreciated.
Finally, Chef Stacy Rae discussed healthy and flavorful meal options, sharing her tips on using healthy ingredients like shrimp, chicken, and tofu in dishes like fried rice and enchiladas.
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Johnathan MacFarlane, Vice President of Sales and Marketing at RollPros, discussed the potential of their automated pre-roll production system, the Blackbird, to transform the cannabis industry. They highlighted the product's ability to reduce human error, increase efficiency, and ensure compliance with regulations. The discussion also touched upon the evolving market trends, the impact of potential federal legalization, and the importance of data-driven decision-making in the cannabis industry.
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Andrew Wells, the Chief of Staff at Sorting Robotics, discussed the growing role of automation and AI in the cannabis industry. They highlighted the parallels between the cannabis and wine industries, both of which have leveraged technology to improve efficiency and product quality.
Andrew emphasized that automation is not about replacing workers, but rather about enabling them to take on more strategic roles within the company. The discussion also touched upon the importance of quality in the cannabis manufacturing process and how Sorting Robotics' technology helps brands optimize their operations.
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Matha Figaro, the founder of ButaCake, discussed her company’s journey into cannabis-infused edibles, beginning with a simple butter cake business in 2015. A classically trained pastry chef, Matha expanded into cannabis-infused products following a customer's request. She emphasized that all ButaCake products are handmade with natural ingredients, without additives or preservatives, ensuring compliance with state laws. The company initially launched in Delaware, partnering with Columbia Care due to the lack of edible regulations in New Jersey. After successful entries into the Delaware and New Jersey markets, ButaCake recently expanded into Maryland.
Matha shared insights into the delicate balance required when infusing baked goods with cannabis, aiming to create products that are both flavorful and effective. Initially, the company’s products were distillate-based to comply with New Jersey’s legal requirements. Matha highlighted their commitment to catering to all consumers, including those who prefer not to taste the cannabis. She also revealed plans to introduce strain-specific baked goods with more complex flavor profiles, reflecting their dedication to innovation.
The conversation also touched on the production and distribution challenges, particularly regarding ButaCake’s popular "Butter Cake." Regulatory and compliance hurdles, such as the inability to ship cannabis products, have influenced the company’s strategy. Despite these challenges, ButaCake is focusing on growth in New Jersey, Maryland, and Delaware while exploring opportunities in other states. Matha emphasized the importance of having a diverse team of professionals to support the company’s success, showcasing ButaCake's commitment to quality and expansion.
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Monica Olano bravely shared her battle with postpartum depression, anxiety, and PTSD after the traumatic birth of her twins. The unexpected complications and lack of transparency from medical professionals took a toll on her mental health. Monica found healing through therapy, plant medicine, and her conscious decision to avoid alcohol. She discussed the challenges of balancing motherhood, running a business with her husband, and how vital a strong support system was throughout her journey.
Monica has become an advocate for cannabis as a healthier alternative to alcohol, celebrating her 17-month alcohol-free journey and its positive impact on her physical and mental well-being. She encouraged mothers to explore cannabis as a wellness tool and shared how accessible it is to obtain a medical marijuana card, even in conservative states like Louisiana. Her journey towards sobriety also led to a spiritual transformation, incorporating therapy, exercise, and cannabis into her daily life.
Through Cali Sober Mom,, Monica is dedicated to empowering individuals, especially women, to embrace sobriety and take control of their health. She highlights the potential of cannabis-based products as a viable alternative to alcohol, advising a gradual approach to dosage and stressing the need for accessible education on these products. Monica’s mission is to create a supportive community for those looking to heal, grow, and thrive through sobriety and cannabis.
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Danielle Wildstein, the founder of Blue Oak Dispensary, opens up about her mission to normalize cannabis use and empower patients through education and compassionate care.
She shares her vision for the company, her personal journey into the cannabis industry, and the importance of providing personalized guidance to medical marijuana patients.
The conversation touches on the challenges facing the New Jersey medical cannabis market, community engagement efforts in Bloomfield, and the broader landscape of the cannabis industry, from education and professionalism to the increasing popularity of edibles. Discover how Blue Oak Dispensary is breaking barriers and transforming the way people perceive and experience cannabis.
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Grassroots Marketing welcomes back Sarah Patel, founder of Kelia to talk about their company's captivating climb in the past year. Conquering challenges and celebrating successes, they've launched their luscious libations in 40 dispensaries across Massachusetts, expanded their reach to Louisiana, and fortified their online presence.
Focused on functional formulations and the fusion of flavor and health, Kelia is carving a niche in the cannabis beverage market. With more mouthwatering flavors and invigorating effects on the horizon, this women-owned wonder has shaken up the industry.
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Dan Davis discusses the forthcoming 4/20 Expo in Edison, New Jersey, emphasizing its festival atmosphere with varied exhibits, seminars, and entertainment. They stressed the importance of social equity and the positive impact of cannabis on the local community.
The 3rd Annual 420 Expo is September 13th to 15th in Edison, New Jersey, boasts a massive outdoor smoking area, food trucks, live music, and over a hundred cannabis vendors. Dan, one of the executive producers, highlighted the event's accessibility, being conveniently located near major airports and within an hour's drive from Newark, Philadelphia, and New York City.
For the past three years, Dan and his business partner have been orchestrating a three-day event celebrating cannabis. Held in Edison, New Jersey, this festival features an extensive outdoor consumption area, food trucks, celebrity smoke sessions, and over a hundred exhibitors showcasing cannabis-related products and services. The event's mission is to reduce the stigma around cannabis, appealing to both seasoned users and newcomers. With cannabis legalization spreading in nearby states, Dan expressed optimism about the future of the event and the industry.
We also discussed the growth and demographic diversity of their annual event, which attracts cannabis enthusiasts, food lovers, and music fans. They highlighted the event's inclusivity and success in uniting people from various backgrounds. The announcement of the 420 Expo Cannabis Cup, a groundbreaking event on the East Coast featuring award-winning cannabis products and live entertainment, added to the excitement.
Dan explored the expo's partnership in the New Jersey music scene, organizing events with a wide range of musical acts from hip-hop to rock. They emphasized the unique atmosphere created by the blend of live music and festival vibes. Educational seminars on legal expungement, cannabis recovery, and industry investment were also discussed, with Dan praising the diverse audience these topics attract.
Dan reflected on the success and popularity of the 420 Expo and Cannabis Cup in New Jersey. They announced the upcoming event featuring B-Real from Cypress Hill, a notable figure in both the cannabis industry and mainstream culture. The event is designed to be inclusive and welcoming to all, whether they consume cannabis or not.
Dan shared his personal advocacy for medical marijuana and both highlighted the need for responsible consumption and reducing cannabis stigma.
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Gibran Washington, CEO of Ethos Cannabis, shared his journey from Vice President to CEO, highlighting his success in identifying operational deficiencies and improving brand image and customer satisfaction. His background in food and beverage has brought valuable insights to the legal cannabis industry, emphasizing the importance of a good customer experience.
Leadership, Inclusion, and Social Equity at Ethos CannabisGibran discussed Ethos Cannabis' commitment to a leadership model that prioritizes social equity, diversity, and inclusion. The company evaluates candidates based on skills and experience, striving for a balance between meritocracy and an inclusive work environment. They also discussed the importance of social equity programs to provide opportunities for legacy operators and new companies
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Jack Blaeser, CEO of Mosaic's talks about their innovative approach to combining loyalty programs, payments, and ordering into a single app, distinguishing it from competitors. He highlighted New York's recent decision to allow such apps in cannabis dispensaries, enhancing customer engagement and legal market competitiveness. Mosaic's services and potential app fatigue set the stage for a deeper discussion.
Advancements in New York's Cannabis Industry with Loyalty ProgramsJack highlighted New York's legalization of loyalty programs and discounts in cannabis dispensaries, aiming to draw new users into the legal market and counter the illicit market. He noted the positive impact of this development on dispensaries' ability to engage users and compete effectively, despite previous restrictions.
Combating App Fatigue with Mosaic's User-Friendly PlatformAddressing concerns about app fatigue, Jack emphasized Mosaic's seamless integration of ordering, payment, and loyalty into a single platform. He cited the ease-of-use and success of similar programs, like Starbucks', and explained how Mosaic facilitates app adoption through unique QR codes for easy downloads.
Enhancing Customer Engagement with Personalized Loyalty ProgramsJack detailed the effectiveness of Mosaic's targeted promotions based on customer profiles in boosting engagement and sales. He discussed the potential of automation and AI in personalizing the customer experience further, emphasizing the importance of strategic notifications and communications to maintain customer interest.
Leveraging Data for Effective Dispensary MarketingJack underscored the importance of understanding the target market for effective dispensary marketing. He highlighted the value of data insights from Mosaic's platform in tailoring marketing strategies, offering regular discounts, and maintaining supply-demand balance. Mosaic's comprehensive features—online menu, integrated marketing, CRM, loyalty rewards, and payment system—were recognized as key advantages for dispensaries.
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Jonathan Ballard, Vice President of Market Development at Leafy Pack, shared insights on the company's cutting-edge automated bagging systems, including the high-speed Roto bagger, eco bagger, and multi-head scale. He also introduced the Apollo Pre-Roll machine, a compact system that efficiently weighs and pre-rolls products, impressing attendees with its space-saving design.
Tackling Cannabis Industry Challenges with High Production MachineryJonathan highlighted Leafy Pack's high production machine capabilities, capable of packaging 30 to 50 bags per minute and 10 to 20 bags per minute for eco bags. He emphasized the importance of designing equipment that accommodates the unique constraints of the cannabis industry, such as space limitations and the need for customization to support business expansion.
Lease-to-Own Packaging Equipment ProgramLeafy Pack has partnered with Kind Pack to offer a lease-to-own program for packaging equipment, reducing financial barriers for businesses. Jonathan explained the audit process for transitioning out of the lease, drawing on his background in early lending and equipment financing to address industry challenges like finding equity and navigating strict debtor guidelines.
Sustainable Packaging with the Pack ModelJonathan introduced the 'pack model,' a sustainable solution that integrates packaging manufacture from resin to finished product. This model, developed with a local group, aims to provide fully compatible equipment and packaging through a lease-to-own program tailored to customer budgets. The service model ensures both equipment and packaging meet customer needs efficiently.
Benefits of Machinery Investment for Cannabis CompaniesInvesting in machinery can yield significant cost savings by reducing labor expenses and bundling packaging and equipment costs. Leasing options make it affordable for small and large cannabis companies to upgrade their packaging equipment without upfront investment, offering a potential boost in throughput and a sustainable business model.
Comprehensive Support and Maintenance from Leafy PackLeafy Pack offers various service and maintenance programs, including a 1-year warranty and extended 3-year warranties with different support tiers. With new facilities across the US, including upcoming locations in Las Vegas and Tampa, and a comprehensive video series, the 'Anti Hand Packing Club', Leafy Pack ensures customers receive robust support. Machinery prices range from $25,000 to $125,000, providing scalable options for boosting throughput and creating sustainable business models.
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Jonathan and Rene Shapiro are the visionaries behind Mindset Wellness, have committed to creating plant-based products aimed at boosting emotional well-being. Inspired by Jonathan's personal journey with the mental health benefits of CBD and terpenes, the Shapiros developed a range of products designed to improve mood and overall well-being without intoxicating effects. Their efforts have been met with positive customer feedback, including a study showing enhanced enjoyment of exercise.
The Role of CBD in Restoring BalanceJonathan elaborated on the potential of CBD to support various aspects of health, including its role in restoring balance to the endocannabinoid system, which is crucial for maintaining homeostasis. By achieving this balance, CBD can improve mood and overall well-being, as it did for Jonathan in managing his anxiety and depression. He also discussed the synergistic effects of different plant-based components.
Commitment to Natural Ingredients and WellnessIn a discussion on plant-based ingredients and adaptogens, Jonathan emphasized the health benefits and supply chain transparency of Mindset Wellness products. The company works with vegan co-packers and rigorously tests their products, including bath bombs, to ensure natural and clean ingredients. They maintain strong ties with the fitness and wellness communities.
Expanding Horizons with Torched PatchesJonathan shared the success of Torched patches, a natural energy solution, and how Mindset Wellness collaborates with celebrities like Isaac Boots to promote their products. The company plans to expand its patch range to cover various needs. Samples are available at pop-ups, with updates provided via Instagram and their website.
Go to www.mindsetwellness.com and use discount code, 'grassroots,' for a 25% discount on your next purchase.
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Cynthia Cabrera, Chief Strategy Officer, and Ryan Oquin, VP of Sales at Hometown Hero and Texas Hemp Business Council founding board members, delve into the potential pitfalls and perplexities surrounding cannabis regulation in Texas.
They discuss the economic and employment risks posed by possible bans, the absence of a dedicated regulatory body, and the industry's need to address bad actors. They also highlight the importance of unified industry efforts and outline their strategic approach to engaging policymakers.
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Jahmila Edwards, co-founder of Stash Queens, discussed the launch of the woman-owned cannabis brand, emphasizing social equity and consumer empowerment. She shared insights into transitioning from pursuing a dispensary to launching a brand without needing a license. Challenges faced by social equity applicants in New York's evolving market dynamics were also explored, including disparities in access to medical dispensaries based on location. Jahmila highlighted the importance of quality and fair accessibility across communities over luxury in product offerings.
Details about Blackstar Wellness—a minority-owned medical cannabis company seeking to address disparities in healthcare access within marginalized communities—were revealed. The conversation extended to instances of exploitation within the industry and the support received from reputable law firms dedicated to promoting social equity initiatives. Ongoing efforts towards advancing equitable practices and accessible healthcare options within New York's cannabis landscape amidst regulatory complexities and ethical considerations were underscored. Discussions with a radio host added depth to the dialogue, focusing on industry leadership's need for greater cultural competency to navigate the evolving market dynamics.
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