Afleveringen
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This week we discussed:
00:00 AI Tools That Create Stopping Brolls
07:03 Ad Format You Should Steal
11:01 How to Fix An Ad Account Struggling Suddenly
14:03 Market Challenges: Low Repeat Purchases
17:04 DTC Brand Aazar Took Over
20:19 Fashion Strategy Diverges from Ecom Trends
24:10 Fashion Ads: Why Features Are Important
26:01 Upcoming Tests & Video Ads
Connect with Marco and I here:
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies:
https://www.ctrfactory.com/
https://www.shepherdagency.co/
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This week we discussed:
04:05 AI Tool Fixes Lip Sync Problem
08:06 Automated Audience Targeting with Proxima
12:50 Why this carousel ad worked for us
15:32 Business Fundamentals Beat Marketing Tools
20:34 Ad simple ad format worked for us
24:12 We stacked multiple psychology ticks in this ad
Tools we discussed:
Proxima: https://www.proxima.ai/demo?utm_source=aazar&utm_medium=affiliate&utm_campaign=platform-demo
Captions: https://captions.ai/
Connect with Marco and I here:
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies:
https://www.ctrfactory.com/
https://www.shepherdagency.co/
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Zijn er afleveringen die ontbreken?
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This week, we discussed:
Show notes:
00:00 Rethinking Advertising: Focus on Branding
05:51 Authentic-Looking Advertorial Strategy
06:37 Innovative Ad Pricing Strategy
12:04 Viral Success from Super Bowl Ad
13:09 Engage Audiences Without Huge Budget
17:04 Observing Social Media Trends Indirectly
20:53 Lengthy Answers Boost Engagement
Connect with Marco and I here:
Marco Lange: X I LinkedIn
Aazar Ali Shad: X I LinkedIn I TikTok I Instagram
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies:
https://www.ctrfactory.com/https://www.shepherdagency.co/ -
In This Episode:
AI in Script Writing: The Reality Check Discover Marco's experiments with AI-only scripts versus traditional creative strategist-written content. While AI offers innovative ideas, it hasn't yet mastered the art of evoking the emotions that drive engagement. The verdict? Listen to the episode.Revolutionizing Media Buying with AI Learn about the revolutionary tool, Magic X, which Marco has been testing to streamline media buying. By leveraging AI to automate decisions based on set parameters, Marco's team is witnessing more efficient and profitable campaigns. Could this be the future of media buying?Grüns' Winning Creative Strategy Uncover the secrets behind Grüns' rapid growth to a $100 million brand. Their simple yet effective creative strategy emphasizes relatable content and smart positioning. Their focus on pain points—with a creative twist—shows that sometimes less is more when connecting with your audience.Why Tune In? This episode is packed with actionable insights for leveraging AI effectively in your marketing efforts while showcasing creative strategies that yield substantial results. Whether you're a small agency or a freelance marketer, there's a nugget of wisdom here for you.
Tools we mentioned
MadgicXShow notes:
00:00 AI-Driven Marketing Script Debate
05:40 AI Complements Human Strategy
08:20 AI's Idea Generation vs Emotional Impact
10:25 "Automated Ad Management with AI"
13:01 "Magic X: AI Tool for Freelancers"
17:27 Targeted Ads Solve Parenting Challenges
Connect with Marco and I here:
Marco Lange: X I LinkedIn
Aazar Ali Shad: X I LinkedIn I TikTok I Instagram
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies:
https://www.ctrfactory.com/https://www.shepherdagency.co/ -
Hi Everyone! We changed the name and switched the pod concept and format. Everything in the pod, listen to it.
Show notes:
00:00 Advertising Enthusiasts Discuss Latest Trends
06:08 Scaling AI Models for Realism
08:48 Authentic LTV Showcase Strategy
10:53 Improving Ad Performance Metrics
15:53 Effective Comparison Advertising Strategy
18:07 Effective Ad Tweaks Impact Results
20:11 Effective Ad Strategies
The tools we mentioned:
IconPoppy AIShow notes:
Introduction to the Podcast
Aazar introduces the podcast "Growth Marketing Stories" and explains the new format.Marco Lange is introduced as Aazar's partner for the new format.Discussion on Advertising
Aazar and Marco express their passion for advertising and its dynamic nature.They highlight the noise in platforms like Twitter, LinkedIn, and TikTok.What’s New in Advertising
Aazar introduces a new advertising tool called Icon Me.The capabilities and potential of Icon Me as an end-to-end advertising tool are discussed.Specific features and predictions about the tool are highlighted.Marco’s Agency and Projects
Marco shares information about his agency, Shepherd, and the services they provide.The Creative Factory project and its focus on performance-based ad creation is explained.Aazar’s Current Focus
Aazar discusses his transition from growth marketing to advertising.Emphasis on his work with education, health, and tech companies.The Role of AI in Advertising
Aazar elaborates on the use of AI tools like Icon Me and their impact on advertising jobs.Issues with onboarding and lip-syncing in AI-generated content are discussed.Advertising Tools and Solutions
Detailed insights into the Poppy AI tool.How Poppy AI aids in script creation and the integration of multiple functionalities.Personal experiences and testimonials on the effectiveness of Poppy AI are shared.Successful Advertising Strategies
Marco shares a successful ad strategy using a comparison format against competitors.Details of how to highlight product advantages and the impact on customer interest.Aazar discusses the effectiveness of Venn diagram ads.The importance of finding key benefits that resonate with the audience is mentioned.Connect with Marco and I here:
Marco Lange: X I LinkedIn
Aazar Ali Shad: X I LinkedIn I TikTok I Instagram
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies:
https://www.ctrfactory.com/https://www.shepherdagency.co/ -
This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half.
If you like this episode then:
Connect with Toby WinchAnd check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/ -
This is the behind-the-scenes story of my mastermind call that I am sharing with you.
If you are interested in my mastermind group, DM me on Twitter for more.
Timestamps:
1:42 - Dara's story about how she got into paid social marketing
6:08 - Who inspires Dara to look up to?
8:34 - What Dara has changed her mind about Facebook Ads?
13:24 - How do you fight the low ROAS?
14:40 - What if the CTR is above 1% but conversions are still low
17:29 - How do you fight attribution on Apple store post IOS14?
19:33 - Key scaling lessons
22:33 - UGC vs IGC content
27:48 - Is retargeting still relevant in 2022 and beyond?
30:52 - What are your Black Friday lessons
Links
Dara is pretty active on Twitter: https://twitter.com/DenneyDara
And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney
Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6
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Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker.
This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form
In this episode, we discussed the following:
Education on paid socialAd account structureCreative testing processThe new meta guidelinesTikTok vs Meta adsLinks:
Check out Cody's content and profile to learn more:
TwitterDown to Chat PodcastCody's newsletter -
You can also read these lessons here:
If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611
Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/
Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6
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In this episode, Daphne broke down her process how she increased her company's conversion rate.
Below are some timestamps:
00:59 - A bit about Daphne's growth background
03:22 - The heights story of increasing 300% conversion rate
12:03 - How they drilled down 16 to 3 key value props
13:38 - How churned customers helped
15:35 - How founders were a key persona and why they should not have ignored it.
19:22 - 3 key mental models from this story
Leave your feedback here: https://galas.fm/episode/1c037a73-33ac-59e1-a6e1-232baa825a21
Show notes
Daphne's LI profile300% increase articleMy LI and Twitter if you wanna connect. -
15 tactics of cold email I am sharing from my last 10 year experience.
And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766
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Here are the show notes:
The main thread: https://twitter.com/Aazarshad/status/1432689651823742978How to launch on Product Hunt: https://www.swipefiles.com/articles/how-to-launch-on-product-huntQuora Marketing: https://albacross.com/newsroom/organic-quora-marketing/Slack marketing: https://awario.com/blog/slack-for-social-media-marketing-user-acquisition/Newsletter for more: aazarshad.com/newsletter -
Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed:
1:52 - The beginning of MyObvi: How three friends wanted to build their own brand
8:41 - How they used scarcity and social proof to create FOMO
10:53 - Journey till 200K
13:35 - What changed at $1mn revenue
14:50 - What changed at $10mn revenue
15:49 - What they different from $10-30Mn revenue
17:01 - How do they build a community as an ecommerce company?
18:48 - Mental models to grow Instagram organic
21:04 - How everyone is a CEO at My Obvi
Key links
My newsletter to get 10 best learning from all these podcasts: https://aazarshad.com/newsletter/
Ron's Tweet thread on his business: https://twitter.com/obviceo/status/1509933638154133513
Check out Myobvi
Ash is a great follow to learn performance marketing: https://twitter.com/ashvinmelwani
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Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.
We discussed:
1:00 - Intro
1:20 - How his process is different from other CROs
5:36 - What is continual optimization?
7:54 - Why best practices are for beginners?
15:02 - Scientific method vs silver bullets
20:18 - Why should you stop marketing when someone becomes a lead?
24:06 - How to use email marketing the right way?
Key Links
Jon MacDonald's website: https://jonmacdonald.com/The Good's website: https://thegood.com/Opting in to Optimization bookMy Twitter & LinkedIn -
Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.
Show notes:
1:36 - About Alex and his story of how he got in
4:15 - Keeping pace with a billion-dollar valuation company
5:44 - How do marketers in their career join a unicorn early
8:31 - How Alex was able to build a media company for HR people
12:23 - How to build a community that sticks
15:41 - Becoming a media company is overwhelming, how to do it right?
22:01 - How Alex grew to be a VP of Marketing (lessons)
27:18 - How to manage folks who have more experience than you?
29:32 - How to manage up?
34:02 - How did he come up with Dock
Key links
Alex's blogCheck out Dock for onboarding ANYONE -
I'm sharing my 7-figure SEO playbook. Here are some topics I covered:
Why SEOHow to find the keywords that help you get high intent leads (ROI-Led Keywords)How to write content that ranksHow to get backlinks (without spamming & begging for links)How to convert existing users to leads & customers from your blogHow to distribute your content elegantly on social platformsKey links:
Webinar if want to watchTwitter ThreadThe Secret SEO Formula To Get Thousands of Free Leads for SaaS Companies in 2022The presentationReach out if you'd like me to recommend you some writers or agencies.
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In this episode, we discussed how to launch product-led content.
Discussion timestamps:
2:17: How to think about job switching as a marketer
7:10 - How Amanda drove product-led content with Sparktoro
12:11 - The challenges with product-led content
16:39 - How to think about content when you are creating a category
26:36 - Her hot take on A/B testing
Links:
Amanda's Twitter AccountSparktoro Marketing 201 Content CourseSupported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard.
We discussed:
1:38 - How did he come up with the idea?
3:39 - Why a marketplace, not a product?
3:57 - What's Growth Mentor's mission?
6:09 - Why do so many folks offer their time for free?
12:43 - How Foti found supply side
14:14 - Successful and unsuccessful growth initiatives
17:10 - How to launch programmatic SEO?
20:45 - How doing things that don't scale helped
Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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Hey there!
This is my story about growing Twitter organic socials.
Very tactical and mental models based.
Please reach out on Twitter if you have any questions regarding this.
Key Links
How To Take Over The World Podcast (Give it a listen)Follow Ben (his tweets are REALLY good)Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.
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