Afleveringen
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In this episode of growth-minded SUPERHEROES, Julia and André explore the strategic art of conversion copywriting with Eden Bidani, renowned copywriter and messaging expert.
Eden shares her journey into the world of copywriting, uncovering how strategy and data-driven insights transform words into powerful tools for driving ROI. She highlights the often-overlooked role of copywriters in experimentation and product teams and reveals how her "What’s In It For Me" framework simplifies creating high-converting landing pages.
Tune in for a captivating discussion on the intersection of creativity, strategy, and technology, and discover how to unlock the full potential of copy in your growth efforts.
Key learnings that you'll get when listening to this episode:
Copywriting Demystified: Understand why great copy is more than just creativity—it's grounded in strategic processes. The Role of AI: Learn how to leverage AI for productivity while avoiding its common pitfalls. Integration Matters: Discover why involving copywriters in research, design, and experimentation drives better outcomes. What's In It For Me?: Master Eden's framework to craft user-centric copy that connects and converts.Bonus Inspiration: Eden reflects on why a growth mindset is critical to success in copywriting and how behavioral psychology informs impactful messaging.
If you enjoyed this episode, please follow the podcast, share it with your network, and leave a review. Your support helps us bring more inspiring content to growth-minded SUPERHEROES like you!
P.S.: And if you wanna join us live to get more inspiration from our experts, make sure to secure your ticket for GMS on 18th of June 2025 in Frankfurt now: www.growthmindedsuperheroes.com
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In this episode of growth-minded SUPERHEROES, Julia and André dive into the art and science of personalization with David Mannheim, founder of Made With Intent and author of The Person and Personalisation.
David shares his journey from CRO agency owner to champion of personalization, highlighting the pitfalls of focusing solely on conversions and the transformative power of intent-driven selling.
Tune in for a fascinating discussion on why "you are what you measure" and how aligning how you sell with how people actually buy can revolutionize your business.
Key learnings that you'll get when listening to this episode:
Measure with Purpose: Understand why your metrics define how you sell and the impact this has on customer trust and loyalty Intent is Everything: Learn how recognizing customer intent creates more meaningful and effective personalization strategies Beyond the Binary: Explore why predictive and scalable metrics outperform traditional binary measures like conversion rates The Personalization Facial: Discover David's seven key attributes of personalization: familiarity, acknowledgment, care, intimacy, appropriateness, and listening Real-Life Inspiration: Hear how industries like Disney and football inspire new approaches to customer engagement and measurementDavid will be live on stage at GMS 2025 on June 18th in Frankfurt, presenting his keynote "You Are What You Eat: Your Measures ReflectsHow You Sell."
Don’t miss this chance to learn directly from David and other industry leaders!
Save 100 € on your ticket now by using the code DAVID100 at www.growthmindedsuperheroes.com.
If you enjoyed this episode, please follow the podcast, share it with your network, and leave a review. Your support helps us bring more inspiring content to growth-minded SUPERHEROES like you!
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Zijn er afleveringen die ontbreken?
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In this episode of growth-minded SUPERHEROES, Julia and André sit down with Björn Radde, VP of Digital Marketing and Innovation at T-Systems, to explore the power of starting small to drive innovation in large organizations. Björn shares his insights on leading agile pilot teams, integrating experimentation into corporate culture, and leveraging AI to supercharge marketing strategies.
From actionable tips on pitching ideas to the C-suite to fostering a failure-friendly culture, Björn delivers practical advice for marketers, leaders, and innovators.
Discover how collaboration between humans and AI is shaping the future of marketing and why experimentation is the key to sustainable growth.
Here's what you'll learn when listening to the episode:
Start Small, Think Big: Learn how to use agile pilot teams to test innovative ideas with minimal budgets and create buy-in for scaling across large organizations The Intersection of Innovation and Experimentation: Understand how experimentation drives incremental and groundbreaking innovations Collaborative AI: Discover how AI can act as a sparring partner to amplify creativity, improve efficiency, and unlock hyper-personalization in marketing Pitching to the C-Suite: Get tips on using "baby talk" and business-impact narratives to secure executive support for innovative projects The Importance of Failure: Embrace iteration as part of experimentation to refine strategies and foster a resilient, failure-friendly cultureIf you enjoyed this episode, we’d love your support! Follow this podcast, share it with your network, and leave a review to help us reach more growth-minded SUPERHEROES like you.
We’d also love to meet you in person at the GMS event on June 18th, 2025, in Frankfurt! Join us for a day of inspiration, actionable insights, and networking with industry leaders.
Secure your ticket today at www.growthmindedsuperheroes.com
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In this episode of the GMS Podcast, Julia and André sit down with Slobodan "Sani" Manic, host of the NoHacks podcast and an experienced web optimization specialist. Sani has spent over a decade interviewing top experimentation experts and refining his own approach to CRO, performance optimization, and web analytics.
Join us as Sani shares his journey, the key traits of successful optimizers, and how experimentation principles can transform not just businesses, but also personal growth.
Listeners will discover Sani's unique insights into building meaningful connections, mastering critical thinking, and why humbleness is the cornerstone of great optimizers. Plus, learn how Sani applies an experimentation mindset to real-life challenges and hear his candid thoughts on the role of empathy, communication, and even childhood curiosity in driving success.
Here's what you'll learn from listening to this podcast in a nutshell:
The Top Traits of Successful Optimizers: Why humbleness, empathy, and communication skills are more vital than technical expertise Building Networks with Purpose: How to proactively connect with peers and mentors in both virtual and real-world settings Experimentation as a Life Philosophy: Using optimization principles to improve personal and professional life Overcoming Barriers: Practical advice for navigating workplace politics and working in remote environments Learning from Failure: Why the willingness to be wrong is key to growth and successIf you enjoyed this episode, please follow our podcast to never miss new content! Share it with your network, give us feedback, and leave a review - we’d love to hear your thoughts on optimize each and every new episode.
Want to meet Sani in person? Join us at the growth-minded SUPERHEROES event on June 18, 2025, in Frankfurt! Tickets are available now at www.growthmindedsuperheroes.com
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In this thought-provoking episode, we welcome Lukas Vermeer, a renowned expert in experimentation and former experimentation lead at Booking.com, to discuss the transformative power of data-driven decision-making.
Lukas dives deep into the challenges, misconceptions, and incredible potential of building an experimentation-driven culture within organizations.
Here's what you'll learn when listening to this episode:
Balancing Humility and Curiosity: Why intellectual honesty and curiosity are critical traits for leaders driving experimentation From Gut Feelings to Data-Driven Decisions: How to pitch experimentation to C-level executives and secure their buy-in effectively Start Small, Scale Strategically: Practical advice on beginning with experimentation, even in traditionally hierarchical organizations Beyond Incremental Change: The importance of avoiding "local optima" and fostering bold, impactful innovation The Role of Experimentation in Risk Mitigation: How A/B testing can prevent losses and ensure safer rollouts, especially in high-stakes industriesLukas also reflects on his personal journey, shares lessons learned from failures, and offers insights into the future of data-driven business strategies.
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If you enjoyed this episode, please follow our podcast to stay updated on future conversations with brilliant minds like Lukas. Share it with your network, and don’t forget to leave a review or feedback - it’s highly appreciated!🌟 Join Us at growth-minded SUPERHEROES 2025!
Lukas has been a highlight at past GMS events, and you won't want to miss other top-tier speakers at next year's growth-minded SUPERHEROES on June 18, 2025, in Frankfurt. For the full agenda and tickets, visit: www.growthmindedsuperheroes.com -
What does it take to transform a traditional organization into a hub of experimentation excellence? In this episode, we sit down with Stewart Ehoff, the award-winning head of experimentation at RS Group, who shares his inspiring six-year journey from frustrated software engineer to building an experimentation program recognized as best in class.
Hosted by Julia Rumpf and André Morys, this conversation is packed with invaluable lessons on leveraging experimentation to drive real change and measurable outcomes.
You’ll hear how Stewart overcame challenges, won over stakeholders, and embedded a culture of testing and learning across a near-100-year-old company. If you’re navigating experimentation in a feature factory or looking to scale your impact, Stewart’s story will leave you energized and inspired.
Here's what you'll learn in this episode in a nutshell:
Patience and persistence matter: Transforming organizations takes time—Stewart shares his best strategies for staying resilient and focused Start scrappy: Why running “bad tests” early on can build momentum and demonstrate value quickly The power of stakeholder management: Tips for influencing tricky stakeholders and winning organizational buy-in through results and collaboration Align with finance: How becoming best friends with the finance team can help you prove the ROI of experimentation and drive lasting change Experimentation at scale: Learn how RS shifted from siloed optimization to embedding experimentation as the default product development methodologyIf you enjoyed this episode, don’t forget to follow, share, and give us your feedback.
Interested in hearing more from Stewart? Experience him live on stage at growth-minded SUPERHEROES on 18th of June 2025 in Frankfurt, where he’ll share even deeper insights and stories about his journey.
🎟️ Secure your tickets now at www.growthmindedsuperheroes.com
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