Afleveringen

  • Ditch the Timeline with Heather Lahtinen

    Ditch the Timeline with Heather Lahtinen

    · Freedom Focus Photography

    292 - Feeling like you "should be further along by now?" You're not alone—and you're not behind.

    Join me and Heather as we dismantle the myth of the perfect timeline and explore what it really means to build a business you love, at your own pace.

    What to Listen For:

    Why there's no such thing as “behind” in businessThe invisible “timeline” trap and how it messes with your mindsetWhat it really takes to go from $500 sessions to $5K clientsHow belief (not panic) speeds up resultsThe difference between inspired action and reactive desperationWhy your past self would high-five you right nowThe single best question to ask when you're stuckHow to tap into your future self for clarity and momentumWhat to do when you’re spiraling in scarcity mode

    Your journey is unfolding exactly as it should—and you're learning what you need to learn, exactly when you need to learn it. If you’ve been feeling stuck, overwhelmed, or like you “should be further by now,” hit play and let this be your reset button. 🎧

    👉 Listen now, subscribe, and check out our Elevate program if you're ready to get unstuck and grow with support.

    🔗Resources from this episode

    The Gap and Gain with Heather LahtinenGet coached by Heather: www.getcoachedbyheather.comFreedom Focus Formula: www.freedomfocusformula.comElevate Program: www.freedomfocusformula.com/elevateHair of the Dog Academy: www.hairofthedogacademy.com

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • AI-Powered SEO with Connor Walberg

    AI-Powered SEO with Connor Walberg

    · Freedom Focus Photography

    291 - Feeling lost in the ever-changing world of SEO? Or wondering if using AI for your website is going to get you smacked down by Google?

    You’re not alone—and this week’s episode with SEO pro Connor Walberg is packed with answers. We’re talking about how to use AI ethically and effectively to boost your rankings, create better content, and stop stressing over your blog strategy.

    What to Listen For:

    What E-E-A-T is and why Google cares about itHow to use AI tools like ChatGPT without sounding like a robotWhat “topical authority” means and how to build itWhy blog content still matters (and how to make it easier with AI)How to brainstorm blog topics that actually attract clientsWhat to ask ChatGPT before creating any contentHow photographers can use AI to stand out in local SEOThe surprising way AI can help with backlinks and outreachConnor’s favorite prompts for optimizing website pages

    If you’ve been staring at a blank Google Doc, dreading your next blog post or confused about how AI fits into your SEO strategy—this episode is your permission slip to make it easier. Connor breaks it down with practical advice, smart prompts, and a healthy dose of reality. Tune in and give your SEO a serious upgrade.

    👉 And don’t forget to subscribe to the podcast and leave a review if this episode was helpful!

    Resources from this episode:

    ✨Connect with Connor- https://www.connorwalberg.com (Reference this podcast episode to get a free website audit!)

    ✨Master the craft of pet photography at the Hair of the Dog Academy – hairofthedogacademy.com

    ✨Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales – freedomfocusformula.com

    ✨Crack the code to booking more clients inside Elevate – freedomfocusformula.com/elevate

    ✨Discover the world of commercial pet photography- hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

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  • Elevate Your Artwork (and Sales)

    Elevate Your Artwork (and Sales)

    · Freedom Focus Photography

    290 - Let’s talk luxury, artistry, and one-of-a-kind craftsmanship.

    In this episode, I chat with Amy and Tavis Guild about their journey into creating Guild Canvas, why offering high-end art matters, and how photographers can shift their mindset—and their pricing—by focusing on prestige. Warning: You might just throw out all your old samples after this episode.

    What to listen for:

    Why Guild Canvas isn’t “just” a canvas—and what truly sets it apart.Why offering only one product can actually boost your sales (and confidence).How Amy and Tavis went from overwhelmed product menus to simplified, luxury-focused selling.The psychology behind prestige pricing—and how to tap into it.Why what you show and say determines what you sell.Marketing tips for attracting clients who value heirloom artwork.The myth of the “part-time photographer” and why profitability still matters.How charitable marketing and community engagement can attract your dream clients.Real-world sales insights—including how one studio removed all other products and never looked back.Tavis’s unique “Prove It” senior model (and why it works).

    Whether you're ready to go all in or just want to test the waters with a price anchor, Guild Canvas is the kind of product that can truly shift your business. Simpler. More elevated. And more profitable. Go check them out and let them know I sent you!

    Connect with Guild Canvas

    Guild Canvas Club Facebook GroupGuild Canvas on InstagramGuild Canvas Website

    More Resources

    Master the craft of pet photography at the Hair of the Dog Academy – hairofthedogacademy.com

    Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales – freedomfocusformula.com

    Crack the code to booking more clients inside Elevate – freedomfocusformula.com/elevate

    Discover the world of commercial pet photography- hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Your Business, But Happier

    Your Business, But Happier

    · Freedom Focus Photography

    289 - What if the secret to building a successful photography business wasn’t more hustle—but more joy?

    In this uplifting and radically honest episode, I'm joined by J. Nichole Smith, branding guru and joy-first evangelist, to explore what happens when you choose joy over fear—in both your life and your business.

    If you've ever worried about raising your prices, selling to clients, or marketing during uncertain times—this conversation is for you. Nic and I get real about burnout, fear-based selling, joy-fueled branding, and what it actually takes to build a business that not only pays the bills... but feels really good to run.

    What to Listen For:

    What “Joy First” actually means—and why it matters in businessThe difference between discomfort and danger (and why one leads to growth)The truth about fear-based marketing (and why it’s everywhere)How to tell when you’re making decisions from fear instead of alignmentA reframe for all the “I can’t charge that much” stories in your headThe myth of the starving artist—and how to walk away from itA dead-simple framework for building a brand that feels rightHow psychological consistency in your visuals builds trust and salesA surprisingly effective way to spark joy daily (and it’s not just gratitude)

    Choosing joy isn't just feel-good fluff—it's a practical, powerful strategy to build a business you love. Whether you're burned out or just stuck in fear-based thinking, this episode will help you reconnect with what lights you up. 🎧 Hit play, and don’t forget to subscribe and share the joy!

    Resources from this episode

    Future-Proof Your Pet Photography Business: Register here- hairofthedogacademy.com/futureproof

    Master the craft of pet photography at the Hair of the Dog Academy – hairofthedogacademy.com

    Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales – freedomfocusformula.com

    Crack the code to booking more clients inside Elevate – freedomfocusformula.com/elevate

    Discover the world of commercial pet photography- hairofthedogacademy.com/commercial

    J.Nichole Smith's Website - joyfirstworld.com

    Connect with Nic on IG - @jnicholesmith

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • The Sale-Killing Mistake You’re Probably Making

    The Sale-Killing Mistake You’re Probably Making

    · Freedom Focus Photography

    288 - What if I told you that your assumptions about what a client can spend have nothing to do with reality—and everything to do with your mindset?

    Ever looked at a client’s house, car, or outfit and thought, “They’ll never spend that much”? Or maybe the opposite—expecting a huge sale based on their zip code? In this episode, Heather and I break down why judging your clients' wallets is a dangerous game—and how it’s probably costing you real money.

    What to Listen For:

    The real reason your brain tries to predict client spendingWhy judgment is usually more about you than themWhat “clean thinking” means and how it improves your salesHow disappointment-avoidance is sabotaging your businessA mindset shift that instantly makes sales conversations easierWhat silence during a sales conversation actually meansWhy two clients with the same income may spend wildly different amountsHow Heather handles post-sale disappointment (spoiler: it’s genius)The key to offering your services without attachment or judgment

    The biggest sales mistake we can make? Judging clients before they even walk through the door. When we drop the assumptions and focus on service over outcomes, the entire sales process becomes lighter—and more profitable.

    So give this episode a listen, challenge your assumptions, and let your clients decide for themselves.

    Resources in this episode:

    Is your pricing setting you up for success? Find out how much you need to make per session to reach your revenue goals with this free calculator! Get it here: www.hairofthedogacademy.com/target

    Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com

    Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.com

    Crack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevate

    Discover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • $15 files? Don't panic.

    $15 files? Don't panic.

    · Freedom Focus Photography

    287 - What do you do when someone in your market is offering free sessions and $15 files? You listen to this episode, that’s what.

    Deep breath, my friend. In this episode, we’re revisiting a powerful conversation about how to thrive in a saturated market—even when someone is giving away sessions practically for free. If you’ve ever doubted whether clients will pay more, this is for you.

    What to Listen For:

    Why low-cost photographers aren’t a threat to your high-end businessThe mindset shift that frees you from price competitionHow to attract clients who want to invest in custom artworkWhat your $2,000+ clients truly value (hint: it’s not a bargain)The real reason people pay more—and it’s not just “better photos”How to stop worrying about what others chargeThe power of differentiation in a saturated marketHow to build a service that low-cost photographers can’t compete withWhy cheap photography often repels your ideal clients (and that’s a good thing)

    This episode is your permission slip to stop stressing about the $15 digital file photographer in your area. Instead, focus on building a boutique business that attracts clients who value quality, service, and the full experience. 💫

    🎧 Hit play, tune in, and DM me your thoughts @nicolebegleyofficial on Instagram. And don’t forget to subscribe so you never miss an episode!


    Resources in this episode:

    Is your pricing setting you up for success? Find out how much you need to make per session to reach your revenue goals with this free calculator! Get it here: www.hairofthedogacademy.com/target

    Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com

    Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.com

    Crack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevate

    Discover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • The Truth About Part Time

    The Truth About Part Time

    · Freedom Focus Photography

    286 - If you’ve ever said, “I’m just doing this on the side,” and used that to justify your low prices… this episode is your wake-up call. We’re pulling back the curtain on the actual math of part-time profitability, common mindset traps that keep you stuck, and how to finally price your sessions like the legit business owner you are.

    What to Listen For:

    Why pricing low as a part-time photographer sets you up for burnoutThe big mindset lie that says “if it’s fun, I shouldn’t charge much”Why your expenses don’t change just because you’re part-timeThe one thing you MUST track to know if your pricing is profitableHow $2,000+ average sales actually make part-time photography easierWhy your limited availability is a pricing advantageHow to reframe your beliefs about money, value, and successA simple piece of homework that can change your pricing mindset overnight

    Whether you're in it for creative expression or building toward full-time, your part-time photography business deserves full-time profits. It's time to ditch the guilt and own your value. Start pricing like a pro—because your time, talent, and artistry are worth it.

    👉 Be sure to grab the free Session Profit Planner and take your first step toward part-time profit that actually pays.


    And if you haven’t already, hit subscribe and share this episode with a photographer friend who needs to hear it.

    Resources in this episode

    Is your pricing setting you up for success? Find out how much you need to make per session to reach your revenue goals with this free calculator! Get it here: www.hairofthedogacademy.com/target

    Master the craft of pet photography at the Hair of the Dog Academy → www.hairofthedogacademy.com

    Stop competing on price and reach consistent $2,000+ sales in the Freedom Focus Formula → www.freedomfocusformula.com

    Crack the code to booking more clients inside Elevate → www.freedomfocusformula.com/elevate

    Discover the world of commercial pet photography in the Commercial Pet Photography Academy → www.hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Sales Without Sleaze

    Sales Without Sleaze

    · Freedom Focus Photography

    285 - If the word “sales” makes you feel a little… icky, you’re not alone. Many photographers dread the sales process, fearing they’ll come off as pushy or make their clients uncomfortable. But here’s the thing—sales should be about service, not pressure. Tune in to learn how to confidently guide your clients through a seamless, enjoyable sales experience that results in higher sales and happier clients.

    What to Listen For:

    ✔️Why the “let me think about it” objection happens—and how to prevent it
    ✔️ The #1 rule that ensures your clients are never shocked by your pricing
    ✔️ How to make the sales session a fun and stress-free experience for your clients

    ✔️ What to do when your brain panics over a big sale (hello, imposter syndrome!)
    ✔️ The difference between in-person sales (IPS) and online galleries—and which one actually makes you money
    ✔️ Why decision fatigue is killing your sales—and what to do about it
    ✔️ The exact structure for a seamless, high-converting sales session
    ✔️ How to confidently present pricing without second-guessing yourself
    ✔️ The best way to handle price objections without discounting your work

    Sales don’t have to feel sleazy. When you approach them from a place of service, you’ll not only make more money, but you’ll create an incredible experience for your clients. Ready to transform your sales process? Tune in now and start closing those profitable sales with confidence!

    Recommendations for sales software:

    Fundy: https://www.fundydesigner.com/

    ProSelect: https://www.prostudiosoftware.com/

    Swift Galleries: https://swiftgalleries.com/

    More Resources:

    Is your pricing setting you up for success? Find out how much you need to make per session to reach your revenue goals with this free calculator! Get it here: www.hairofthedogacademy.com/target

    Master the craft of pet photography at the Hair of the Dog Academy → www.hairofthedogacademy.com

    Stop competing on price and reach consistent $2,000+ sales in the Freedom Focus Formula → www.freedomfocusformula.com

    Crack the code to booking more clients inside Elevate → www.freedomfocusformula.com/elevate

    Discover the world of commercial pet photography in the Commercial Pet Photography Academy → www.hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Stop Inquiry Ghosting

    Stop Inquiry Ghosting

    · Freedom Focus Photography

    284 - Ever send your pricing to a potential client only to hear... crickets? 😬 You’re not alone!

    Many photographers assume price is the problem, but more often, it's the way value is communicated. In this episode, we’re diving into how to stop clients from ghosting you and start booking more sessions with a strong website presence and an inquiry response that converts.

    What to Listen For:

    ✔️ Why pricing isn't the real reason clients ghost you
    ✔️ The #1 thing you must have on your website to attract higher-paying clients
    ✔️ How to visually showcase your products and experience (not just your images)
    ✔️ Where to find high-end product mockups to elevate your website
    ✔️ The single most important question to ask every inquiry
    ✔️ Why responding with just a price list is a huge mistake
    ✔️ The best way to handle common objections before they even arise
    ✔️ How to personalize your inquiry response to increase bookings
    ✔️ How to use Video Ask to streamline your inquiry process
    ✔️ Why first impressions matter—and how to make yours count

    Your website and inquiry process are the first steps in making clients excited to book with you—not just compare prices. By showcasing your products, personalizing your responses, and addressing objections before they come up, you’ll start turning more inquiries into actual bookings.

    🎧 Listen now and make sure your inquiry process isn’t costing you clients!

    Is your pricing setting you up for success? Find out how much you need to make per session to reach your revenue goals with this free calculator! Get it here: www.hairofthedogacademy.com/target

    Master the craft of pet photography at the Hair of the Dog Academy → www.hairofthedogacademy.com

    Stop competing on price and reach consistent $2,000+ sales in the Freedom Focus Formula → www.freedomfocusformula.com

    Crack the code to booking more clients inside Elevate → www.freedomfocusformula.com/elevate

    Discover the world of commercial pet photography in the Commercial Pet Photography Academy → www.hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • A Candid Chat with Vanessa Joy

    A Candid Chat with Vanessa Joy

    · Freedom Focus Photography

    283 - Do you ever feel like your competition is everywhere, and you’re just another photographer fighting for attention? We’ve all been there.

    In this episode, Vanessa Joy shares how she’s built a photography business that stands out, attracts high-paying clients, and actually brings her joy. We’re diving into marketing strategies that work (without spending all day on Instagram), how to recognize and avoid problem clients, and why niching down is everything.

    What to Listen For:

    Why so many photographers struggle with pricing and how to fix itThe difference between running a business and just being a photographerHow to handle red flag clients without feeling guiltyThe biggest marketing mistake photographers make and how to fix itWhy Instagram is not the magic solution to getting more clientsThe importance of relationships in your marketing strategyThe power of charitable marketing and how to make it work for youHow to break free from the cycle of overwork and underchargingWhy niching down is more important than ever in 2024How to make strategic business decisions instead of just reacting

    If you’ve ever felt stuck in your photography business—whether it’s marketing struggles, pricing fears, or dealing with difficult clients—this episode is a must-listen. Vanessa and I share our biggest lessons from years in the industry, so you can stop spinning your wheels and start growing the business of your dreams. Hit play, take notes, and let’s get to work!

    Important Links Mentioned in This Episode:

    Master pet photography at Hair of the Dog Academy → www.hairofthedogacademy.comBreak free from price competition & sell with confidence → www.freedomfocusformula.comBook more clients with Elevate → www.freedomfocusformula.com/elevateMaster commercial pet photography → www.hairofthedogacademy.com/commercialFollow Vanessa Joy on Instagram → @VanessaJoyVanessa Joy's Website → https://vanessajoy.com/

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • The Art of Pricing

    The Art of Pricing

    · Freedom Focus Photography

    282 - If you think setting your prices is just a math problem, think again! While pricing formulas help ensure profitability, the real magic happens in how you structure and present your pricing.

    Today, we’re unpacking the art of pricing—how to design your pricing to nudge clients toward your most profitable options without ever feeling sales-y.

    What to Listen For:

    The difference between the science of pricing and the art of pricing.Why pricing psychology is key to increasing your sales averages.How to structure pricing to move clients from "I should be responsible" to "I’m getting a great deal!”.Why high-end artwork options help sell your mid-range options (and why some clients go all in!).The psychology behind pricing digital files (and why they should always be priced higher than your session average).How to use a bonus schedule to encourage higher spending on artwork.Creative ways to include digital files in your pricing without capping your sales.Why small tweaks to your pricing structure can double or triple your average sale.


    Your pricing isn’t just a list of numbers—it’s a tool that guides your clients to the best decision (for them and for your business!). By mastering the art of pricing, you’ll create an irresistible buying experience that feels natural, not pushy.

    ✨ Need help figuring out your ideal sales average? Download the Session Profit Planner at www.freedomfocusformula.com/target and use code PODCAST to grab it for free!

    �� Subscribe to the show for more pricing strategies, business insights, and client psychology tips to help you grow a profitable, sustainable photography business!

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Cost of Goods Sold Demystified

    Cost of Goods Sold Demystified

    · Freedom Focus Photography

    281 - Pricing your photography services shouldn’t feel like a guessing game! But if you’ve ever wondered why your bank account doesn’t reflect your hard work, it might be time to look at your cost of goods sold (COGS). In this episode, we’re breaking down what COGS really means for your photography business and how to price your products profitably—without the overwhelm.

    What to Listen For:

    The real definition of cost of goods sold (COGS) and why it's not what you think.Why photographers often underestimate their true costs.How to calculate your COGS per session to ensure profitability.The industry standard percentage for COGS and why you should stay below it.The difference between general expenses and cost of goods sold.How home-based and retail studio pricing models compare.Why albums should be priced 10x their cost.The biggest mistake photographers make when pricing prints.How selling single prints and digital files can hurt your profit margins.The one thing you should do right now to check your pricing health.

    Understanding your cost of goods sold is the key to running a profitable photography business—whether you’re part-time, full-time, or growing to the next level. Now, it’s time to put this into action!

    💡 Ready to make pricing easier? Get access to the Session Profit Planner at freedomfocusformula.com/target and use the coupon code PODCAST for free access!

    DM me on Instagram (@nicolebegleyofficial) and let me know your COGS and session profit goals!

    Important Links:

    Session Profit Planner: freedomfocusformula.com/target (Use code PODCAST for free access!)Master pet photography at Hair of the Dog Academy – www.hairofthedogacademy.comJoin Freedom Focus Formula and stop undercharging – www.freedomfocusformula.comCrack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevateLearn commercial pet photography – www.hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Four Stages of Growth

    Four Stages of Growth

    · Freedom Focus Photography

    280 - Ever feel stuck in your photography business, wondering how some photographers are booking high-end clients while you’re grinding for low-paying gigs?

    In this episode of the Freedom Focus Photography podcast, Nicole Begley kicks off a 10-part pricing series by unveiling the four levels of photography business growth. Learn how to move from budget-friendly shoots to luxe, high-end sales—without feeling salesy or pushy.

    What to Listen For:

    The four levels of photography business growth: Swift, Stork, Eagle, and PeacockWhy earning $2,000+ per client is the fastest path to a six-figure incomeHow to avoid burnout from serving too many low-paying clientsThe key differences between selling photography and selling an experienceTransitioning from digital-only packages to profitable product-based offeringsThe hotel analogy that makes pricing levels crystal clearAvoid staying too long at this level, which can stall your business growthThe mindset shift required to confidently raise your pricesWhat makes a $5,000 sale feel effortless for top-tier photographers

    Where are you in your photography business journey? Are you still stuck offering low-cost digitals, or are you ready to soar into those $2,000+ average sales? No matter your level, this episode will help you map out your next steps. Want more guidance? Visit freedomfocusformula.com for resources that will help you grow your business with confidence and clarity. 🎯 Don’t forget to subscribe and catch the next episode of our 10-part pricing series!

    IMPORTANT LINKS:

    Master the craft of pet photography at the Hair of the Dog Academy: hairofthedogacademy.comReach consistent $2,000+ sales with Freedom Focus Formula: freedomfocusformula.comBook more clients with Elevate: freedomfocusformula.com/elevateLearn commercial pet photography: hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • The Hidden Reason You're Stuck

    The Hidden Reason You're Stuck

    · Freedom Focus Photography

    279 - Have you ever caught yourself procrastinating, undercharging, or shying away from marketing your business? It’s not laziness—it’s Success Intolerance.

    In this episode, we uncover why success can feel unsafe and how to rewire your brain to embrace the next level of your business.

    What to Listen For:

    What success intolerance is and why it keeps photographers stuckWhy your brain sees growth as a threat, even when you want itThe five most common ways photographers block their own successThe real reason you procrastinate on marketing and pricing updatesThe powerful mindset shifts to rewire your beliefs around successHow tracking small wins helps retrain your brain for successThe number one coaching event that will help you break through your biggest blocks

    Success isn’t just about strategy—it’s about how you see yourself. If you’re struggling with self-doubt, undercharging, or avoiding growth, it’s time to break through those hidden barriers. Inside Elevate, we help photographers normalize success, build confidence, and create profitable businesses without feeling overwhelmed. And if you want a taste of this work, join us for Coach Week!

    📅 Coach Week is happening on February 25-27 at 2 PM EST. It's totally free, packed with mindset shifts and live coaching that will change the way you see your business. Don’t miss this chance to experience the power of coaching for yourself!

    🔗 Sign up now at hairofthedogacademy.com/coachweek

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • My Must-Have Tools

    My Must-Have Tools

    · Freedom Focus Photography

    278 - Ever wonder what tools, products, and software I absolutely cannot live without in my photography business? From the best print labs to time-saving editing software, I’m sharing all my favorite things in this episode.

    No, I’m not giving away a car (sorry, Oprah vibes not included!), but I am giving you a behind-the-scenes look at the must-have tools that make my photography business run smoother and more profitably.

    What to Listen For:

    The one product I highlight in every client consultation (and why it’s a must-have!)My new “classic collection” print option that’s stunning and affordableThe editing software that’s saved me hours (and how to get 1,500 free edits!)Why I’m switching my album vendor (and who I’m moving to!)The press print company I trust for my marketing materialsA behind-the-scenes look at my photography studio’s new workflowMy secret to pre-designing albums in under 10 minutesHow to streamline client onboarding with this all-in-one studio management toolThe scheduling software update I’m super excited about

    That’s a wrap on my list of must-have photography tools and products! Whether you’re looking to streamline your workflow, upgrade your print offerings, or save time on editing, I hope you found some game-changing ideas in this episode.

    Got a favorite product or tool you swear by? Shoot me a DM on Instagram @NicoleBegleyOfficial and let me know!

    🎧 Don’t forget to subscribe to the podcast so you don’t miss our upcoming 10-part pricing series—you won’t want to miss it!

    Important Links Mentioned:

    Hair of the Dog Academy – Master the craft of pet photography: www.hairofthedogacademy.comFreedom Focus Formula – Sell without feeling pushy & reach $2,000+ sales: www.freedomfocusformula.comElevate Coaching Program – Crack the code to booking more clients: www.freedomfocusformula.com/elevateCommercial Pet Photography Academy – Learn the world of commercial pet photography: www.hairofthedogacademy.com/commercialImagen.ai – AI editing software for photographers: www.hairofthedogacademy.com/imagenCloudSpot – Online galleries & studio management: www.hairofthedogacademy.com/cloudspotPixellu SmartAlbums – Easy album design: www.hairofthedogacademy.com/pixellu

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Revolutionizing Online Sales with Courtney Bryson

    Revolutionizing Online Sales with Courtney Bryson

    · Freedom Focus Photography

    277 - What if you could streamline your photography sales process, save time, and still hit $6K average sales?

    This week, I’m chatting with Courtney Bryson of CM Bryson Photography, who’s mastered a unique approach to client sales. Living in a town of just 800 people, Courtney has found innovative ways to serve her clients through boutique, high-touch experiences—even without in-person meetings.

    Tune in to learn how her hybrid video sales method is transforming her business and what it can do for yours!

    What to Listen For:

    The simple tools Courtney uses to implement her hybrid sales process.How to design pre-session consultations that set clients up for success.Why pre-designed albums and wall art galleries are game-changers.Courtney’s approach to managing client expectations with video presentations.The importance of showing clients physical samples—no matter your sales method.How Courtney’s sales averages have steadily grown to $6,000 (and beyond!).A step-by-step walkthrough of her sales workflow, from inquiry to final product.Who should consider this hybrid video sales approach—and what you’ll need to get started.

    Courtney’s hybrid video sales method proves that you can simplify your workflow, serve clients better, and increase your average sales—all while having more time freedom. If you’re looking for a way to enhance your client experience and boost your profitability, this episode is a must-listen!

    Links and Resources

    CM Bryson Photography: https://cmbryson.comCourtney's Video Sales for Photographers: https://cmbryson.com/video-sales-for-photographersHair of the Dog Academy: www.hairofthedogacademy.comFreedom Focus Formula: www.freedomfocusformula.comElevate Program: www.freedomfocusformula.com/elevateCommercial Pet Photography Academy: www.hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Your Marketing Plan with Dayna Schaaf

    Your Marketing Plan with Dayna Schaaf

    · Freedom Focus Photography

    276 - Are you ready to fill your marketing jar?

    This week, I’m chatting with Dayna Schaaf from This Can’t Be That Hard about how to create a powerful marketing plan tailored to your photography business. We’ll cover everything from big-picture campaigns to maximizing social media, so you’ll leave with a clear, actionable strategy to grow your business this year!

    What to listen for:

    What the “marketing jar” is and how it can transform your strategy.Why social media isn’t your only (or best) marketing tool.How to identify your marketing “rocks” and why they should come first.Easy blogging topics you can start with today.Why email marketing is non-negotiable—and how to get started.Practical advice for creating consistent social media content.Dana’s best advice for photographers feeling overwhelmed by marketing.

    If marketing has ever felt overwhelming or unclear, this episode is your roadmap to success. By breaking down your marketing strategy into manageable steps, you’ll be able to focus your energy on what works and build a sustainable system for growth. Ready to fill your marketing jar? Start with one “rock” and watch your business flourish!

    Don’t forget to grab Dana’s free Marketing Jar Worksheet at www.thiscantbethathard.com/marketingjar, and let us know how you’re putting these ideas into action.

    Important Links:

    Download Dana’s Marketing Jar Worksheet: www.thiscantbethathard.com/marketingjarHair of the Dog Academy: www.hairofthedogacademy.comFreedom Focus Formula: www.freedomfocusformula.comElevate Program: www.freedomfocusformula.com/elevateCommercial Pet Photography Academy: www.hairofthedogacademy.com/commercial

    Connect with Dayna

    This Can't Be That Hard WebsiteThis Can't Be That Hard FacebookThis Can't Be That Hard on InstagramThe Trio of Trouble on Instagram

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • The Commitment Breakthrough with Heather Lahtinen

    The Commitment Breakthrough with Heather Lahtinen

    · Freedom Focus Photography

    275 - Do you really believe you’re capable of building the photography business of your dreams?

    In this powerful episode, Nicole and Heather explore why your self-concept and your commitment go hand-in-hand, and how subtle mindset shifts can help you overcome imposter syndrome, self-doubt, and fear of failure.

    If you’re ready to ditch the safety net and bet on yourself, tune in for the tools and insights to make it happen.

    What to Listen For:

    The link between commitment and self-concept in building your business.How holding on to a “Plan B” may be sabotaging your success.Six questions to uncover what’s really holding you back.How to step into the identity of a six-figure photographer.The surprising role of positive emotions in self-sabotage.Heather’s personal story of letting go to fully commit.How to avoid self-doubt and start believing in your potential.

    If you’ve been struggling with self-doubt, fear of failure, or just feeling “stuck” in your photography business, this episode is your wake-up call. Remember: Your commitment to yourself and your goals is the key to creating the business of your dreams. Start by answering the six questions Heather shared today, and see how your mindset begins to shift.

    Don’t forget to subscribe to the podcast so you never miss an episode, and check out our resources below to take the next step toward your goals!

    🐾Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com

    🐾Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.com

    🐾Crack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevate

    🐾Discover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

    🐾Join the Progress Lab workshop - www.hairofthedogacademy.com/progress

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • How Your Voice Impacts Sales with Tracy Goodwin

    How Your Voice Impacts Sales with Tracy Goodwin

    · Freedom Focus Photography

    274 - You’ve heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script.

    According to Tracy, trust isn’t enough anymore—it’s all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client experience, influences their decisions, and can even increase your income by up to 90%!

    This is a must-listen for any photographer looking to overcome fear of rejection, feel confident in pricing conversations, and connect with clients on a deeper level.

    What to Listen For

    Why trust is no longer enough to make a sale—and what clients are really looking for instead.How subconscious sound patterns in your voice are sabotaging your sales without you realizing it.The #1 question to ask yourself before every client interaction to align your energy and intentions.How to stop giving away your power to clients and take control of the conversation.The hidden “masks” we wear when we speak—like the People Pleaser or Perfectionist—and how they block connection with clients.The science behind how your voice can increase your impact and income by 30–90%.Why being “authentic” is easier said than done—and practical tips to let your real voice shine.How your childhood experiences can influence the way you use your voice today.A powerful mindset shift to overcome fear of rejection during inquiry and sales calls.

    Your voice is your most powerful sales tool—and Tracy Goodwin just gave us the blueprint to use it with confidence and purpose. By removing the “masks” that block connection and learning to stand on the solid ground of your expertise, you’ll not only attract more clients but also create an experience they’ll never forget.

    Ready to dive deeper? Be sure to grab Tracy’s free audio resource, Command Any Space, at www.captivatetheroom.com/command. And don’t forget to subscribe to the Freedom Focus Photography podcast for more insights to grow your photography business with intention and freedom!

    Connect with Tracy

    Command Any Space - FREE AUDIO TRAININGTracy’s WebsiteEp. 128 - The Secret to Converting More Leads with Tracy Goodwin Tracy's InstagramFacebook

    Nicole's Resources

    Hair of the Dog Academy Freedom Focus Formula ElevateCommercial Pet Photography Academy

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Unlocking the Power of Partner Marketing with Tanya Smith

    Unlocking the Power of Partner Marketing with Tanya Smith

    · Freedom Focus Photography

    273 - Are you ready to supercharge your photography business?

    This week, I’m chatting with Tanya Smith, a portrait photographer and educator who went from struggling with $600 shoots to building a system that generated almost $400K in just one year.

    We’re breaking down the most effective marketing strategies—think partnerships, in-person connections, and consistent follow-ups—that photographers can start using today. If you’re tired of the feast-or-famine cycle, this episode is a must-listen!

    What to Listen For

    How Tanya went from $600/session to a $400K/year photography businessThe importance of in-person marketing in a digital worldWhy Instagram should only be the “icing” on your marketing cakeTanya’s proven strategy for creating profitable partnerships with local businessesHow to build long-lasting relationships with clients and community partnersThe mindset shift you need to make to approach marketing with confidenceTanya’s advice for structuring your week to prioritize marketing and avoid burnoutWhy follow-up is the most overlooked (and valuable) part of your marketing

    This episode with Tanya Smith was packed with actionable marketing strategies to help you build a thriving photography business. From creating meaningful partnerships to mastering the art of follow-up, Tanya’s advice will inspire you to take control of your client pipeline. Remember: marketing is the key to consistency, and it doesn’t have to be overwhelming!

    If you loved today’s episode, make sure to check out Tanya’s Mastery Summit for Portrait Photographers happening on January 21, 2025. You can grab your free ticket at the link below.

    Don’t forget to subscribe to the podcast, share it with a friend, and let us know your biggest takeaway.


    Important Links

    Sign up for Tanya’s Mastery Summit (FREE) - www.profitableportraits.com/summitFree Marketing Ideas for portrait photographers: https://www.profitableportraits.com/marketTanya's Education Website: https://www.profitableportraits.comTanya's Store for Photographers: https://whoabella.caMaster the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price and sell confidently with Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateLearn commercial pet photography at the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

    Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
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