Afleveringen

  • State of the Business

    State of the Business

    · Freedom Focus Photography

    267 - What if I told you that your photography business doesn’t have to look like anyone else’s?

    Today, Heather and I break down how we've navigated massive shifts in our businesses and how you can, too. Whether you’re thinking about making a big pivot or you're just curious about what’s possible, we’ve got you covered with practical advice, personal stories, and some hearty laughs along the way!

    What to Listen For:

    The importance of embracing pivots in your photography business.How Nicole transitioned from family photography to focusing on pets.Why following your passion is key to long-term success in photography.Why your photography business can look like whatever you want it to.The mindset shifts needed to navigate big changes in your business.When you should NEVER quit.How to align your business with what lights your soul on fire!

    In this episode, Heather and I shared our personal journeys of pivoting within our photography businesses and how you can embrace change with confidence. Remember, your business can look however you want it to! The key is staying open to shifts and knowing that you’re allowed to evolve. If you're ready to take your photography business to the next level, don't miss this one!

    Make sure to subscribe to the podcast and leave us a review.

    Resources From This Episode:

    Hair of the Dog AcademyFreedom Focus FormulaCommercial Pet Photography Academy Elevate Coaching Program

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Stop Hiding Your Photography

    Stop Hiding Your Photography

    · Freedom Focus Photography

    266 - Are you hesitant to share your photography with the world?

    You’re not alone!

    In this episode, I’m chatting with Heather Lahtinen and we’re digging into the reasons why photographers often hold back from sharing their work. Whether it's fear of judgment or worry about being copied, they share actionable advice on how to overcome these mental roadblocks and start showcasing your art with confidence.

    What to Listen For:

    The most common fears holding photographers back from sharing their work.How judgment from others impacts your creativity.Why photographers hesitate to show unique projects.Strategies to break through the fear of being copied.How to reframe negative thoughts and gain confidence.What photographers can learn from stepping into discomfort.The right and wrong way to copy.The secret to building your own style.

    Sharing your work as a photographer doesn’t have to feel terrifying. In this episode, we break down the fears that stop you from posting your images and offer tips to push through those mental barriers. Whether it’s fear of judgment or the worry of being copied, the key takeaway is simple: take action, even if it feels scary. Your future self will thank you! Don’t forget to subscribe and share this episode with a fellow photographer who might be feeling the same hesitation!

    Resources From This Episode:

    Hair of the Dog SummitHair of the Dog AcademyFreedom Focus FormulaCommercial Pet Photography Academy Elevate Coaching Program

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

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  • No Fail Marketing with Melissa Arlena

    No Fail Marketing with Melissa Arlena

    · Freedom Focus Photography

    265 - Ready to take your photography business to the next level?

    In this episode, we dive deep into the world of SEO with the talented Melissa Arlena, who has successfully used SEO to grow her business and switch from weddings to newborn photography.

    Whether you’re just starting out or looking to improve your online visibility, Melissa shares her strategies to help photographers stand out online.

    What to Listen For:

    How Melissa transitioned nichesWhy SEO is a long game and how it pays off over timeTips for pet photographers on using SEO to reach new clientsHow to create blog content that speaks directly to your ideal clientsSEO tactics for targeting multiple locations after movingThe difference between SEO for weddings versus portraitsWhy blogging about FAQs and local services helps boost your website trafficHow to keep clients engaged on your site using buttons and clear calls to action

    This episode was packed with incredible insights into the power of SEO for photographers. Melissa Arlena has shown us how optimizing your website can bring in more clients, even years down the line.

    If you're ready to start ranking higher and getting booked more often, be sure to listen to the full episode! Don’t forget to subscribe to the podcast, leave a review, and check out the resources below to dive deeper into the world of SEO.

    Resources From This Episode:

    Picture Perfect Rankings with MelissaPicture Perfect Rankings on IGHair of the Dog AcademyFreedom Focus FormulaCommercial Pet Photography Academy Elevate Coaching Program

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • From Corporate Grind to Equine Photographer with Cassidy Brooke

    From Corporate Grind to Equine Photographer with Cassidy Brooke

    · Freedom Focus Photography

    264 - Have you ever dreamed of ditching the corporate grind to follow your passion? That’s exactly what today’s guest, Cassidy Brooke, did!

    Cassidy left her 9-5 insurance job, picked up her Nikon, and created a thriving equine photography business.

    Join us as Cassidy walks through her journey of building a career she loves and shares advice on everything from dealing with competition to balancing portrait and commercial photography. Get ready to be inspired and pick up some actionable tips along the way!

    What to Listen For:

    The moment Cassidy decided to quit her corporate job with no backup plan.How Cassidy transitioned from working with a $400 Costco camera to becoming an in-demand professional photographer.Cassidy’s experience with "working for free" to build a brand and why it worked for her.The benefits of working with brands and how it helped Cassidy grow her photography business.Cassidy’s mindset shift after losing her Instagram account—and how it led to greater success.Tips for photographers who want to build relationships with brands and start earning from commercial work.Advice on navigating the crowded equine and pet photography space without feeling the pressure of competition.How to leverage social media for marketing, even if you’re an introvert.

    Cassidy’s story is proof that with bold decisions, the right mindset, and a lot of persistence, you can turn your passion into a profitable business. Whether you’re looking to start your photography business or transition to working with brands, her journey is packed with valuable insights. Don’t forget to subscribe to the podcast so you never miss an episode, and if you found this one helpful, please leave a review!

    Resources From This Episode:

    Cassidy Brooke PhotographyCassidy Brooke Photography on IG Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Are You Actually a Professional Photographer with Mark Rossetto

    Are You Actually a Professional Photographer with Mark Rossetto

    · Freedom Focus Photography

    263 - Feeling the line between hobbyist and professional is a little blurry? Well, you're not alone!

    In this episode, I'm chatting with Mark Rossetto about what truly defines a professional photographer and how you can elevate your business—yes, even if you're part-time.


    Get ready to dive deep into everything from pricing strategies to creating unforgettable client experiences that will have you standing out from the crowd.

    What to Listen For:

    The evolution of photography businesses since the 2000sDo you still need a studio space to be considered professional?The crucial difference between a hobbyist photographer and a professional photographerWhy part-time photographers can (and should) charge premium ratesThe myth of digital-only photographers and how to add more value to your offeringsHow creating a premium experience can set you apart in a crowded marketWhy photographers need to think beyond just taking picturesPractical tips for offering a high-end service, even when working from homeThe importance of product offerings in elevating your businessHow to make your first $10,000 sale (even if you’re just starting out)

    Whether you’re a hobbyist photographer or looking to elevate your business to the next level, this episode has the insights you need to make it happen.

    Start thinking beyond just taking photos—it's about creating an unforgettable experience for your clients and presenting yourself as the professional that you are.

    Ready to level up?

    Listen to this episode now, and don't forget to subscribe for more tips on growing your photography business!

    Resources From This Episode:

    Mark Rossett Photography Business CoachingProfessional Photography Business Network (PPBN)Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Overcoming Circumstances with Heather Lahtinen

    Overcoming Circumstances with Heather Lahtinen

    · Freedom Focus Photography

    262 - Let’s get real: we all have responsibilities and obstacles that can make growing a photography business feel impossible.

    In today’s episode of the Freedom Focus Photography podcast, we’re looking beyond the typical “thought work” and addressing real-life situations that may be limiting your time and energy.

    Listen in as we explore how to challenge these circumstances, from busy schedules to self-imposed limits, and unlock a new level of freedom and productivity in your business.

    What to Listen For:

    How to identify real-life obstacles versus self-imposed limitations.Strategies to increase your capacity for handling business complexity.The power of trusting your internal reserves to overcome challenges.Why believing that “I need energy to be productive” can hold you back.Personal examples of pushing through limitations, including managing kids and full-time jobs.How perfectionism can trap you into limiting your potential.Recognizing self-imposed restrictions that seem like concrete circumstances.Ways to reframe how you view time and energy in your business.How to stop letting circumstances dictate your productivity.Why some restrictions are actually thoughts disguised as reality

    Your circumstances don’t have to dictate your success. Pushing past perceived limitations—whether they’re about time, energy, or any other restriction—is key to unlocking your next level.

    If this episode resonated with you and you’d like to dive deeper into coaching around these topics, join us in Elevate. The link is below and I can't wait to see you there!

    Resources From This Episode:

    Elevate Coaching ProgramHair of the Dog Academy Freedom Focus FormulaCommercial Pet Photography Academy

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • SEO Myths with Connor Walberg

    SEO Myths with Connor Walberg

    · Freedom Focus Photography

    261 - If you’ve ever wondered how SEO can truly impact your photography business, this episode is for you! Join me and SEO expert Connor Walberg as we explore the myths surrounding SEO, how AI is influencing search results, and why creating valuable content is more important than ever.

    Get ready for some game-changing tips that will help you attract more clients and grow your online presence.

    What to Listen For:

    How SEO has evolved and why many photographers are still holding onto outdated strategies.The importance of content quality over quantity when it comes to ranking in Google searches.Why page speed isn’t the be-all and end-all for your website’s SEO.How Google's E-E-A-T algorithm (Experience, Expertise, Authoritativeness, Trustworthiness) can boost your SEO.Why AI can’t replace SEO and how it is reshaping the content landscape.The role of helpful, human-centered content in standing out online.How to build a website that Google loves by focusing on user experience.Common myths like "SEO requires diving into code" and why most photographers don’t need to stress about it.Why backlinks are about quality, not quantity, and how to get the right ones.Easy-to-implement SEO tips you can use to boost your ranking and visibility.


    In this episode, Connor and I break down everything photographers need to know about SEO in 2024.

    If you've been struggling with how to get your website to rank or feel overwhelmed by all the myths around SEO, this conversation will leave you feeling more empowered and informed.

    Connor's WebsiteJoin Connor's Free Facebook GroupSimple SEO Membership with Free 10-Day TrialHair of the Dog Academy Freedom Focus FormulaElevate Coaching ProgramCommercial Pet Photography Academy

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Why Better Photos Won't Get You More Clients with Heather Lahtinen

    Why Better Photos Won't Get You More Clients with Heather Lahtinen

    · Freedom Focus Photography

    260 - Photographers, let’s talk about a common trap: thinking that taking better photos is the answer to getting more clients. On today’s episode of the Freedom Focus Photography podcast, Heather Lahtinen joins me to discuss why focusing solely on improving your photography isn’t a marketing strategy—and how this flawed thinking could be holding you back from booking more clients and hitting your revenue goals.

    What to Listen For:

    Why better photos don’t guarantee more clients.Why many talented photographers still struggle to attract clients who pay well.How to shift your focus from perfecting your craft to actually booking clients.The most important action steps to take if you want to get more inquiries.How to build confidence in your pricing and attract clients willing to pay it.

    If you're ready to stop spinning your wheels by focusing only on your photography and want to learn how to truly market your business, this episode is for you! Remember, your photos alone won’t get you clients—it’s how you connect and communicate your value that will. Be sure to subscribe to the podcast, check out the resources below, and join us next week for more actionable strategies!

    Important Links:

    Listen to the Secrets of Success PodcastJoin us for Coach weekMaster the craft of pet photography at the Hair of the Dog AcademyStop competing on price and reach $2,000+ sales with the Freedom Focus FormulaBook more clients with ElevateDive into commercial pet photography with the Commercial Pet Photography Academy

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Color, Composition, and Income Diversification with Rebecca Hunnicutt

    Color, Composition, and Income Diversification with Rebecca Hunnicutt

    · Freedom Focus Photography

    259 - In this episode of the Freedom Focused Photography podcast, I sit down with the incredibly talented Rebecca Hunicutt from Rebecca Hunnicutt Photography to explore a topic that’s essential for every photographer—diversifying your income.

    Rebecca shares her unique journey from a pediatric nurse practitioner to a full-time photographer and educator, offering invaluable insights on how to create a sustainable and profitable photography business.

    Rebecca’s story is a testament to the power of passion and creativity, as she discusses how she built multiple income streams through school photography, family sessions, and teaching. We also dive deep into the art of color and composition, and how mastering these elements can set your work apart.

    Whether you’re looking to add new revenue streams, refine your photography style, or simply get inspired, this episode is packed with practical tips and thought-provoking discussions that you won’t want to miss.

    Here’s a sneak peek at what we’re covering:

    Diversifying Income Streams: Rebecca emphasizes the importance of diversifying your photography income by exploring different avenues like school photography, education, and family sessions, which helps create a stable and balanced revenue throughout the year.

    Finding Your Style: Rebecca shared her journey of discovering her photography style, highlighting the value of consistent practice and reflection to hone in on what truly resonates with you as an artist.

    Leveraging Seasonal Work: Rebecca discusses how she balances different photography niches throughout the year, such as focusing on school portraits in the fall and summer camps during the off-season, to maintain a consistent income.

    Starting Small and Scaling: Rebecca’s story illustrates how you can start with small projects, like photographing other expats or setting up a driveway pop-up for school photos, and gradually scale them into larger, more consistent revenue streams.

    Creativity Beyond the Camera: The conversation covers how creativity isn't just about taking pictures but also extends to how you design your business, from developing educational content to setting up new services.

    Overcoming Creative Blocks: Rebecca shares strategies for overcoming creative blocks, emphasizing experimentation and playing with different elements like color, location, and composition to reignite inspiration.

    Balancing Work and Family: The episode touches on the benefits of structuring your photography business around your personal life, such as working while the kids are at school and taking time off during summer, illustrating how photography can offer a flexible career path.

    Resources From This Episode:

    Rebecca Hunnicutt's Photography and Education WebsiteRebecca Hunnicutt Photography on IG

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • The Gratitude Hack with Jeff Brown

    The Gratitude Hack with Jeff Brown

    · Freedom Focus Photography

    258 - In this episode of the Freedom Focused Photography Podcast, we're thrilled to welcome back Jeff Brown, The Photographer's Mentor, for an insightful conversation on how to elevate your photography business by harnessing the power of positivity, gratitude, and strategic visibility.

    Jeff shares his unique journey from military photographer to renowned photography mentor, along with practical tips for transforming your mindset and daily habits.

    We dive deep into the importance of curating your environment—both online and offline—to foster positivity, how to use gratitude as a powerful tool for personal and professional growth, and why visibility is key to establishing credibility in your industry.

    Jeff also shares his daily routines that keep him focused, energized, and on track to achieve his goals. Whether you're looking to boost your business, improve your mindset, or simply find new ways to stay motivated, this episode is packed with actionable insights.

    Here’s a sneak peek at what we’re covering:

    Embrace Positivity in Social Media: Jeff highlights the importance of curating your social media feed to eliminate negativity and focus on positive, inspiring content. This can drastically improve your mindset and productivity.

    The Power of Gratitude: Jeff explains how starting each day by writing down three things you're grateful for—focusing on a person, a possession, and an experience—can set a positive tone and energize your day.

    Visualization Techniques: Jeff discusses the importance of visualizing your ideal future in detail, writing it down as if it’s already happening, and listening to it regularly to reinforce your goals and ambitions.

    The Importance of Visibility: "Visibility is credibility." Jeff emphasizes that being consistently visible online, whether through social media or contributing to publications, builds credibility and opens doors to new opportunities.

    Anchoring New Habits: To build new habits, Jeff suggests attaching them to existing routines. For example, replacing your morning news with a gratitude practice while enjoying your coffee.

    Resources From This Episode:

    Jeff Brown's websiteGet Jeff Brown's books The Photographer's Mentor on Facebook The Photographers' Mentor on LinkedInThe Secrets to Business Success with Jeff BrownHair of the Dog Academy Freedom Focus FormulaElevate Coaching Program

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Story Brand Your Business with Karen Bartos

    Story Brand Your Business with Karen Bartos

    · Freedom Focus Photography

    256 - In this episode of the Freedom Focus Photography podcast, we're diving into one of the most powerful tools in business: storytelling.

    If you’ve ever struggled to connect with your clients or wondered how to make your website work harder for you, this episode is a must-listen. I’m joined by Karen Bartos, a certified StoryBrand Guide, who’s here to help us unravel the secrets of crafting a compelling business narrative.

    We’ll explore how to position your clients as the heroes of their own stories, how to identify and solve their problems, and how to guide them to success using clear, actionable steps.

    Whether you’re just starting out or looking to refine your brand message, these insights could be the game-changer you’ve been looking for.

    Here's what you'll learn in this episode:

    Understanding the Power of Story: Discover why storytelling is crucial for connecting with potential clients and how it can transform your business messaging.

    Defining Your Client's Character: Find out how to identify what your clients really want and how to position them as the hero in your business story.

    Positioning Yourself as the Guide: Learn how to position yourself as the trusted guide in your client's journey, helping them achieve their goals through your services.

    Highlighting Success vs. Failure: Find out how to effectively communicate the stakes—what clients gain by working with you versus what they risk losing if they don’t.

    Real-Life Examples: Hear real-world applications of the StoryBrand framework, including how pet photographers can address the sensitive topic of capturing memories of pets that won’t be around forever.

    Resources From This Episode:

    Get a Free Website Audit from Karen (use the 'Book a Call' button!) Hair of the Dog Academy Freedom Focus FormulaElevate Coaching Program

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Money Story Shattering with Heather and Kerry

    Money Story Shattering with Heather and Kerry

    · Freedom Focus Photography

    256 - In this episode of the Freedom Focus Photography podcast, join me as we welcome back Kerry Jordan. She bravely opens up about a major block that’s been affecting her work for decades - a feeling of being disingenuous selling luxury artwork to private clients and being particularly uncomfortable with the sales process around upselling products after the session.

    She knew that this was rooted in a belief of some kind - but after working with previous coaches, taking numerous classes, and trying what felt like everything - Heather Lahtinen gets to the heart of the issue in this 40 minute conversation.

    Do not miss this one. This episode is packed with insights, breakthroughs, and actionable advice that could transform the way you approach your business.

    What to listen for:

    The Major Belief Shift: Kerry uncovered a 40-year-old belief about money and luxury that was holding her back from fully embracing her portrait photography business.

    The "Outsider" Syndrome: Kerry realized she felt like an outsider when dealing with wealthy private clients, a feeling rooted in her childhood experiences with money.

    Shifting from Discomfort to Empowerment: By acknowledging and understanding her discomfort, Kerry found a way to embrace it and transform her approach to sales.

    Curiosity as a Tool: Kerry's commitment to curiosity allowed her to explore the deeper reasons behind her discomfort with selling to private clients, leading to significant breakthroughs.

    The Importance of Alignment: The episode highlights how feeling aligned with your work can make all the difference in your business success.

    Resources From This Episode:

    Kerry's website Commercial Pet Photography AcademyElevate Coaching ProgramHair of the Dog Academy Freedom Focus Formula

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Hack Your Mind with Johl Dunn

    Hack Your Mind with Johl Dunn

    · Freedom Focus Photography

    255 - If you’ve been feeling the weight of a slow season or just need a little boost in your business (and mindset), this episode of the Freedom Focus Photography podcast is for you. I’ve got Johl Dunn back on the podcast, and we’re diving deep into some game-changing strategies that can help you navigate tough times, overcome stress, and shift your mindset to keep your creativity and business thriving. Trust me, this is one conversation you don’t want to miss!

    Here’s a sneak peek at what we’re covering:

    Navigating Tough Times: Are you feeling the pinch this year? Find out why some photographers are struggling while others are thriving, and what you can do to shift your situation.

    Overcoming Stress Cycles: Get insights into how stress can hijack your productivity and creativity, and how to reset your state to get back on track.

    The Power of Active Marketing: Passive marketing not delivering results? Joel Dunn explains why active marketing strategies are essential in today’s environment.

    How to Shift Your State: Feeling stuck or overwhelmed? Learn simple actions you can take to move from stress to progress.

    Building Resilience: Find out how to strengthen your resilience against stress and anxiety with practical tips and mindset shifts.



    Connect with Johl

    The Mindset CoachFacebookLinkedInInstagam

    More Resources

    Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus Formula

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Inside the High School Senior Market with Dan Frievalt

    Inside the High School Senior Market with Dan Frievalt

    · Freedom Focus Photography

    254 - In this episode of the Freedom Focus Photography Podcast, your host Nicole Begley dives into the exciting world of high school senior photography with special guest Dan Frievalt from Frievalt Photography. Whether you’re interested in photographing high school seniors or not - this episode is still full of applicable tips for ANY genre!


    Dan shares his journey of niching down, the challenges of working in a seasonal market, and his strategies for telling each senior’s unique story through their photos. He also reveals his top marketing techniques, discusses the products that resonate most with seniors, and explains how to balance work and personal life during the busy season.


    This episode is packed with actionable takeaways that can benefit photographers of any genre, especially those looking to refine their approach or add a profitable new stream to their business. Tune in to learn how to elevate your senior photography game, attract more clients, and achieve higher sales with confidence.


    Here's what you'll learn in this episode:


    Overcoming Seasonal Challenges: Discover how Dan navigates the challenges of a short shooting season in Wisconsin, and how he maximizes his business during the limited months of good weather.


    Product Offerings and Pricing: Get insights into the popular products among high school seniors, such as albums and digital files, and learn how Dan structures his pricing to maximize profits.


    Marketing Strategies for Senior Photography: Explore Dan’s successful marketing techniques, including the use of influencers, ambassador programs, and the power of referrals.


    The Importance of Pre-Qualifying Clients: Understand the value of pre-qualifying clients to ensure they are the right fit for your business and to increase booking rates.


    Balancing Work and Personal Life: Hear how Dan structures his work schedule to avoid burnout and maintain a healthy work-life balance, especially during the busy season.


    Resources From This Episode:

    Frievalt PhotographyDramatic Skies freebieElevate Coaching ProgramFreedom Focus Formula

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Portrait vs. Commercial Work with Kerry Jordan

    Portrait vs. Commercial Work with Kerry Jordan

    · Freedom Focus Photography

    253 - In this episode of the Freedom Focus Photography podcast, we welcome Kerry Jordan from Fur and Fables Photography. Kerry shares her incredible journey of pivoting from private client photography to a thriving commercial pet photography business.

    Discover the challenges and rewards Kerry faced during this transition and gain valuable insights into the psychological barriers that often come with sales. Learn how she overcame these hurdles and found a niche that perfectly suited her strengths and passions.

    Kerry also discusses the importance of building a community around your photography, leveraging personal storytelling on social media, and overcoming limiting beliefs about money and value. Plus, get practical tips for aspiring commercial photographers on how to court potential clients and structure shoots differently for commercial success.

    Finally, explore the untapped potential of LinkedIn for pet photographers and how Kerry uses it to grow her business. Tune in to get inspired and take your photography business to the next level!

    Here's what you'll learn in this episode:

    Commercial Photography Pivot: Learn why Kerry decided to pivot from private clients to commercial pet photography and how it transformed her business.

    Sales Psychology: Dive into the discussion about the psychological barriers Kerry faced in upselling to private clients versus selling to commercial clients.

    Building a Community: Explore how Kerry successfully built an engaged community around her photography through social media and personal storytelling.

    Leveraging LinkedIn: Discover the potential of LinkedIn for pet photographers and commercial photography, and how Kerry uses it for her business.

    Advice for Aspiring Commercial Photographers: Get practical tips from Kerry on how to transition into commercial photography, including courting potential clients and structuring shoots differently.

    Resources From This Episode:

    Booking your first commercial clientKerry's websiteHair of the Dog Academy Elevate Coaching ProgramFreedom Focus Formula

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Travel Hacking: Redeeming Points

    Travel Hacking: Redeeming Points

    · Freedom Focus Photography

    252 - In this final installment of our travel hacking series, we're diving into the art of redeeming points.

    Now that you've accumulated a collection of points and miles, it's time to learn how to use them to unlock unforgettable travel experiences. From booking long-haul flights in business class to scoring luxury hotel stays for free, this episode is packed with tips and strategies to help you maximize the value of your hard-earned points.

    Here's what you'll learn in this episode:

    Maximizing Your Miles: Learn how to make the most out of your accumulated points for travel, ensuring you get the best value for your redemptions.

    Understanding Redemption Rates: Learn how to determine if you're getting a good redemption rate, with benchmarks for evaluating point value.

    When to Purchase Points: Discover scenarios when it might make sense to purchase points to complete a redemption.

    When to Transfer Points: Learn when it’s best to transfer points directly to an airline versus booking through a credit card portal for maximum value.

    Advanced Redemption Strategies: Explore advanced strategies like using mileage upgrade awards and leveraging different airline alliances.

    Resources From This Episode:

    Nicole’s Travel Resources Join Rakuten for freeHair of the Dog Academy Elevate Coaching ProgramFreedom Focus Formula

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Travel Hacking: Earning Points

    Travel Hacking: Earning Points

    · Freedom Focus Photography

    251 - Welcome back to the Freedom Focus Photography podcast! In this second episode of our three-part series on travel hacking, we're diving into the exciting world of earning points. If you love to travel and dream of doing so for free or at a significantly reduced cost, this episode is a must-listen. I'll be sharing my tried-and-true methods for maximizing points through credit card strategies, ensuring you get the most out of your everyday spending.

    Here's what you'll learn in this episode:

    Optimizing Earning: We’re breaking down the various ways to earn points and bonuses so you can maximize your earning without needing a plethora of credit cards (but once you get addicted to this habit you might want that plethora).

    Maximizing Points with Regular Expenses: Discover how to earn points from regular expenses like insurance premiums, utility bills, and even home renovations.

    Pros and Cons of Extra Fees: When it might be worth paying extra fees to use your credit card and when it might not be.

    Shopping Portals Explained: An introduction to shopping portals and how they can significantly boost your points earnings.

    Choosing the Right Credit Cards: A guide to selecting the right credit cards for your needs based on different ecosystems and your travel goals.

    Resources From This Episode:

    Nicole’s Travel Resources Join Rakuten for freeHair of the Dog Academy Elevate Coaching ProgramFreedom Focus Formula

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Travel Hacking 101

    Travel Hacking 101

    · Freedom Focus Photography

    250 - Welcome to the Freedom Focus Photography Podcast!

    In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking.

    If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place.

    Today, we'll explore how to leverage credit card points to maximize your travel rewards, whether you’re aiming for luxurious trips or frequent getaways on a budget.

    Tune in to discover the strategies that can make your travel dreams a reality, and how we have an advantage since we are running a business as well!

    Here's what you'll learn in this episode:

    Introduction to Travel Hacking: Learn what travel hacking is and how it can help you travel for free or at a significantly reduced cost.

    Choosing the Right Credit Cards: Tips on selecting the right credit cards based on your travel goals and spending habits.

    Security Benefits of Credit Cards: Why credit cards are more secure than debit cards for travel and everyday use.

    Annual Fees and Credit Scores: Discussion on whether annual fees are worth it and how opening new credit cards affects your credit score.

    Credit Card Travel Insurance: Real-life examples of how credit card travel insurance can save you money and hassle during unexpected travel issues.


    Resources From This Episode:

    Nicole’s Travel Resources Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus Formula

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Time Traveling with Heather Lahtinen

    Time Traveling with Heather Lahtinen

    · Freedom Focus Photography

    249 - In this episode of the Freedom Focus Photography Podcast, we’re jumping into our imaginary DeLorean and time traveling to share the ultimate 3-step success formula we wish we had known from the start!

    Join Heather and me as we reveal how making decisions, taking action, and trusting yourself can transform your photography business.

    We also share personal stories and insights on overcoming obstacles, learning from the past, and embracing the future with confidence.

    What To Listen For:

    Trust Yourself: Emphasize the importance of trusting yourself and your decisions, and how this mindset can transform your business.Past vs. Future Self: Reflect on what advice Nicole and Heather would give to their past selves and how to connect with their future selves for guidance.Intuition vs. Anxiety: Explore how to differentiate between intuition and anxiety when making business decisions.Dealing with Big Sales: Learn techniques on how to handle large sales discussions without feeling anxious or doubtful.3-Steps to Success: Highlight the mantra of making decisions, taking action, and trusting yourself as key to success.

    Resources From This Episode:

    Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus Formula

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
  • Pricing Review - Jumping from $1700 to $3800

    Pricing Review - Jumping from $1700 to $3800

    · Freedom Focus Photography
    248 - In today's episode of the Freedom Focus Photography Podcast, I'm flexing my superpower – digging into a photographer's pricing and helping them make quick and easy changes that result in majorly elevated sales!

    Today, we're chatting with Michaela from BMac Photography in San Diego, who was running a very successful business with a $1,700 average sale. Most of her clients would purchase an album, but she was struggling to get them to purchase more.

    With one little shift, her first client after our chat purchased not only an album but also a wall piece, resulting in a $3,800+ sale!

    Tune in to hear how you can apply these simple yet powerful strategies to your own photography business.

    What to listen for:

    The Power of One Tweak: Hear how a single change in Michaela's pricing strategy more than doubled her next sale.

    Albums vs. Wall Art: Understand why albums were selling well for Michaela and why she aimed to increase wall art sales.

    Selling Techniques: Learn how to effectively promote both albums and wall art to clients.

    Pricing Structures: Gain insights into the pros and cons of a la carte pricing versus collections.

    Client Incentives: Discover the bonus strategy Nicole suggested to entice clients to purchase both albums and wall art.

    Connect with Michaela:

    Website: https://bmacpetphotography.com/Instagram: @bmacpetphotography Resources From This Episode:

    Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus Formula

    It's here! The Hair of the Dog Summit Edit-Palooza is now streaming! Unlock the Editing Secrets of 40+ Top Pet Photographers! JOIN THE SUMMIT!

    JOIN THE PARTY:

    Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.
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