Afleveringen
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In this episode Conrad and Paul talk about all of the key terms, lingo and platform understanding you need to excel with email marketing for your vacation rental business.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
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π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul talk about marketing properties only based on location vs marketing them based on common amenities or attributes. They get deep into the sauce on all things marketing property presentation.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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Zijn er afleveringen die ontbreken?
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In this episode Conrad and Paul brainstorm what are the best ways to get the MOST from a monthly marketing review from either your internal team or a marketing agency.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul break down the most common "lingo" used when chatting about SEO so you are informed!
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Support Hope Mill Inc's Hurricane ReliefHearts With Hands
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul come up with some ideas based on real everyday pain points that they deal with based on homeowner and guest marketing to help vacation rental managers. Someone, build these!
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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Welcome to our first-ever guest BONUS episode! We're joined by Boostly CEO Mark Simpson from his home in the UK to talk all things "Book Direct" movement: where it's going, what's working well, what we need to leave behind and a lot more.
A special thanks to Mark for reaching out and joining us.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Mark SimpsonBoostly
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul debate when to use 'data driven' approaches only to making marketing investments and when to ignore the data and 'trust your gut'.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul break down what the true foundational costs of marketing are vs the ongoing investments you're making to grow your vacation rental business.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul have some fun with a predictions episode! They review what might happen between now and Google in September 2025 and what will change along the way.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101βGoogle Is a Monopolist,β Judge Rules in Landmark Antitrust Case
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the homeowner marketing side of any vacation rental business.
Part II of a two-part series - go back 1 episode to see part I with guest marketing.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the guest marketing side of any vacation rental business.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul take a bow to celebrate the 100th total episode of The Heads In Beds Show! Joined by Conrad's marketing coach of Wunderstars - Nicole Osborne - who takes the hosting chair and turns the questions on the duo.
THANKS for listening in over the past 100 episodes. Here's to (at least) 100 more...
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101WunderstarsNicole Osborne
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul break down the design & branding elements you need to be successful in your vacation rental business. We break down the design vs branding debate along with how guest and owner marketing go hand-in-hand.
Enjoy!
Paul Manzey Conrad O'ConnellBrand Guidelines for Platform Sites (Airbnb/Vrbo) to Earn Brand SearchesThe Payless ExperimentConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul talk about the methods that you can use to keep owner communications in check and onboard properties smoothly.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul talk about the things you can do now to get more bookings and more homeowners now without waiting for future. What are tactics you can do now to get more results?
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul talk about the 1 year later (or so) mark of Google Analytics 4 and what they like, love and hate about using Google Analytics 4 day-to-day with guest and homeowner marketing.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Google Analytics 4 One Year Later
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
π About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul talk about how you can use the right building blocks in your vacation rental strategy to maximize the growth of your business. They debate tactics vs strategy and why there's a time and place for both.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitterπ About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul talk about HOW they're using AI today right now in the middle of 2024 and how
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101GeminiChatGPTCustom GPT For Ads AI Overviews: About last weekAdCreative.ai
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitterπ About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul talk about the process of building a budget that spans both guest and homeowner marketing for your vacation rental company.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitterπ About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul break down all of the changes happening to Google now, specifically travel planning topics (and therefore keywords)
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101LilyRay on X
βοΈ Links & Show Notesπ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitterπ About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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