Afleveringen
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In this episode of The Heads In Beds Show, Paul and Conrad talk all things prompts, AI, how to get the best output for various marketing tasks and a LOT more...
⭐️ Links & Show Notes
Paul Manzey Conrad O'ConnellAnthropic Prompt Generation ToolConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode of The Heads In Beds Show, Paul and Conrad dive into the early stages of the vacation rental guest journey — where interest is sparked and decisions begin to form.
They explore how true inspiration often comes from unexpected, memorable experiences and how smart property managers can tap into that moment before a guest is even planning a trip. From the role of local tourism boards to leveraging blog content and “pattern interrupts,” they unpack why this top-of-funnel phase is often overlooked—and how to make your brand unforgettable.
As guests shift into research mode, the pressure’s on. The hosts break down what travelers are really looking for when comparing destinations and rentals—and why your website needs to stand toe-to-toe with the likes of Airbnb. If your site leaks trust, design, or information, you’ll lose them fast. Tune in to learn how to optimize your marketing for these make-or-break early stages and build demand that puts your properties in high demand (waitlist, anyone?).
⭐️ Links & Show Notes
Paul Manzey Conrad O'ConnellConrad's LinkedIn PostConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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Zijn er afleveringen die ontbreken?
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In this episode of The Heads In Beds Show, Paul and Conrad discuss the crucial role of online reviews in the vacation rental business.
They dive into which platforms deserve your focus, highlighting the importance of Google reviews for brand search, trust, and SEO. Discover why you should prioritize one review platform at a time for better results and the power of personalized review requests over automated ones.
The hosts share valuable insights on handling both positive and negative feedback, emphasizing the dos and don'ts of responding professionally and promptly without getting defensive. Learn when to take conversations offline and why generic responses are a no-go.Paul and Conrad also touch on the significance of review velocity, understanding the different standards of review platforms like Airbnb and Verbbo, and when it might be worth claiming listings on niche sites like Yelp.
Finally, they explore the dual impact of reviews on attracting both guests and homeowners and offer a unique tip on how to potentially boost review numbers. Tune in to master your online reputation and turn reviews into a powerful asset for your vacation rental business!
⭐️ Links & Show Notes
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode, Paul and Conrad cover the unfolding situation surrounding the potential acquisition of Vacasa, discussing the initial bid by Casago and the subsequent unsolicited bid from Davidson Kempner Capital Management. They delve into the potential motivations behind these moves and the broader implications for the vacation rental industry. Paul and Conrad share their speculative insights on how they would approach the Vacasa situation if they were advisors.
Enjoy!
⭐️ Links & Show Notes
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode of The Heads In Beds Show, Conrad and Paul emphasize that building trust and security is essential for successful vacation rental direct booking websites, crucial for both attracting guests and securing homeowner confidence.
They discuss key factors including professional website design, the importance of social proof like guest reviews and trust badges, and the need for transparency and honesty in pricing, property details, and cancellation policies.
The episode also highlights the significance of robust security features such as SSL certificates and secure payment processes, along with providing clear company information to foster approachability.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode, Conrad and Paul discuss the impact of Large Language Model (LLM) tools on vacation rental website traffic, questioning the narrative of Google's decline and the takeover by AI.
They explore whether LLM tools are truly changing search habits and trends. They dive into original research from January 2025, analyzing client data to determine the actual session data coming from client sites. Despite claims from online experts, their data suggests Google is far from dead...
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode, Conrad and Paul focus on vacation rental marketing strategies at the property level, particularly optimizing property detail pages for increased bookings and revenue. They also dive into the art of optimizing property detail pages to drive more bookings and boost revenue.
They break down the essentials—high-quality photos, engaging videos, and strategic branding—to make any vacation rental stand out, even in competitive markets. From design choices to must-have amenities, they explore how to position properties for success. Plus, they discuss why investing in property assets should be a key part of the owner onboarding process and how social media and email marketing can amplify visibility.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode, Conrad and Paul think more about Google and how they're ranking and thinking about CONTENT on your vacation rental blog and website. They also break down AI overviews, search trends, updates and more.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Lily Ray on XGoogle Search DocsAI Overview XeetGoogle AI Overviews With Detailed Comparison Mode
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode, Conrad and Paul close the loop on the "lingo" series with reporting, numbers, KPIs and metrics that many vacation rental companies use to measure and gauge direct booking performance.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul use Porter's Five Forces to explain what challenges the vacation rental industry is facing in 2025, weak spots, opportunities and a lot more.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul revisit the "lingo" series and focus on social media marketing and paid social ads mostly on Meta (Facebook / Instagram).
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google?
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101ChatGPTGemini
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad shares the audio from his room-filling DARM Presentation: Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Video version & blog post
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Paul and Conrad revisit how things are going with Google's Vacation Rentals search platform in Google Travel. Is the 800lb advertising gorilla taking tons of Vacation Rental marketshare? Or an almost-dead-fish flopping on the deck?
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Google Vacation Rentals HelpKilled By Google ProjectExample Google.com Travel SERPExample Google Vacation Rentals listing
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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Thank YOU for listening to the podcast!
Here's the claim codes from the episode:
CD95-S7RPFU-9AA5
7LWW-JB7WHY-YYAZ
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In this episode Paul and Conrad break down hotel brands achieve global consistency while vacation rental franchises embrace local ops, but may struggle to build a true brand... they explore branding, marketing, and operational strategies — and share insights on what each sector can learn to scale and succeed.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Paul and Conrad refresh the annual marketing plan with some new tips and tricks along with bonuses (see show notes links below).
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Bonuses: Annual ads budget spreadsheetAnnual ads spending / calculator spreadsheet
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Paul and Conrad record after the DARM 2024 Conference in Sandestin, Florida recapping all of the great connections, lessons and marketing insights from two and a half action-packed days!
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101DARM Conference
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Paul and Conrad have a friendly debate/discussion on two-sides of the coin: focusing mostly on direct-response advertising and marketing compared to focusing mostly on brand-building advertising. There are pros and cons to both - and the guys break it all down in this episode.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad goes solo on this audio-only version of a LIVE training on "Building Your Vacation Rental Marketing Fundamentals".
Want to get the video too? Tap the link below.
Enjoy!
Paul Manzey Conrad O'ConnellRecording: Building Your Vacation Rental Marketing FundamentalsConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
⭐️ Links & Show Notes🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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