Afleveringen
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In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses.
And, of course, weâll get into how you can get the resources you need to face these challenges head-first.
In the Episode, Youâll Learn:
-> Why women business owners are still underrepresented in six and seven-figure revenue brackets â and how we can change that.
-> The showing funding gap between women-led and male-led startups (weâre talking BILLIONS of dollars).
-> How undervaluing and low-balling your services might actually be rooted in historical and cultural norms that we need to break from.
-> How to stop over-delivering without fair compensation, and get paid for every bit of value you provide.
-> Where the stigma of being âtoo salesyâ comes from, and how you can reframe selling your products or services.
-> The shocking study done by Harvard Business Review that highlights the biases women can face in the investment space.
-> The importance of crafting a high-converting offer and why your offer is the missing piece to breaking down these barriers.
Mentioned in This Episode:
HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlistContent Sells Episode 254 â NEW & UPDATED! How to Craft an Offer That Sells:
https://podcasts.apple.com/au/podcast/content-sells-attract-convert-keep-your-ideal-clients/id1042074412?i=1000685958059HerBusiness Podcast Episode 290 â More Sales, Less Marketing: How to Take the âYuckâ Out of Selling with Frances Pratt:
https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000683221117HerBusiness Podcast Episode 283 - How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay:
https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000677677792 -
âYou canât sell a secret.â
Thatâs what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters.
In this episode, weâre talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns.
Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools youâre probably overlooking.
What Youâll Learn in This Episode:
-> Proven, low-cost marketing strategies you can use as a small or medium-sized business.
-> Why simple, repetitive strategies yield long-term success.
-> How to optimise your Google Business Profile for free â and the one MISTAKE to avoid after setting up your profile.
-> The hidden power of showing your face in your brand to create authentic connections.
-> Networking made easy: Natashaâs #1 tip to kick off events without the awkwardness.
-> How batching content can save you time and energy.
-> The secret to creating content your audience craves by listening to their questions and language.
-> Why itâs okay (and effective!) to repeat what works in your marketing.
-> How to use niche messaging to speak directly to the right audience.
-> Why the person using your product isnât always your ideal customer.
-> Out-of-the-box strategies to elevate your social media game.
Mentioned in This Episode:
HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlistTradie Underwear:
https://www.tradie.com/Boost Marketing Services:
https://boostmarketingservices.com.au/author/boostms/ -
Zijn er afleveringen die ontbreken?
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What if getting more clients or making more sales wasnât left up to chance?
Spoiler Alert: It isnât left up to chance. Or at least for big businesses, itâs not. There is a SCIENCE behind selling and persuading your ideal clients into buying. Itâs not magic, itâs not manipulation â itâs human psychology.
Letâs walk through Robert Cialdiniâs 7 Principles of Persuasion, and then talk about how to apply them to your specific campaign assets.
What Youâll Learn In The Episode:
-> The 1 thing you need to know about each of Cialdiniâs 7 principles and how they apply to your marketing
-> How to ethically influence your ideal clients without feeling pushy or manipulative
-> Why not every sales asset needs all 7 principles and how to strategically select the right ones
-> How to use reciprocity to build goodwill and create loyal customers
-> Why liking and relatability can make or break your connection with your audience
-> How to harness the power of social proof with testimonials, case studies, and reviews
-> The secrets to showcasing authority in your business through awards, credentials, and experience
-> How commitment and consistency can guide your ideal client step-by-step through your sales funnel
-> The most effective ways to use scarcity to create urgency and drive action
-> How to foster unity and build a sense of belonging in your community or audience
-> A step-by-step guide to incorporating these principles into your ads, email campaigns, and landing pages
Mentioned in This Episode:
HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist -
As small business owners, sales can be one of the most daunting aspects of business.
Sales are tied to so many negative stereotypes that just feel âickyâ. But in this episode, Iâm talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the âYuckâ Out of Selling to challenge that perception and redefine what sales should be about.
Weâre talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM).
Hereâs what youâll learn in this episode:
-> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients.
-> Understand the nuances that define sales and marketing (and how they SHOULD work together).
-> Use storytelling to connect with your clients and make basic sales concepts more relatable.
-> Know how to access your clientsâ pain points and tailor your messaging directly to their needs.
-> Learn how to tailor your direct proposals so theyâre effective and focus on your clientâs needs.
-> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust.
-> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients.
Mentioned In This Episode:
HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlistThe Trusted Advisor by David Maister, Charles Green and Robert Galford:
https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100More Sale, Less Marketing on Amazon:
https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/Metisan - Improve Your Sales Results:
https://www.metisan.com.au/ -
Social media can become the bane of many small business ownersâ existence.
Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being âsalesyâ? WHAT do you even post?
The questions could go on. Thatâs exactly why Iâve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them â NOT the other way around.
If youâve ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you.
What Youâll Learn in this Episode:
-> Why posting every day without a strategy isnât just ineffective â itâs exhausting.
-> How to align your social media efforts with your business goals.
-> The importance of understanding your ideal client and crafting clear messaging.
-> How to stop broadcasting and start engaging to build real connections.
-> The power of a "library" of pre-approved sales messages to overcome sales nerves.
-> Why engagement is more important than constant posting â and how to do it strategically.
-> The difference between social media and social networks (and why it matters).
-> How to balance building relationships with asking for the sale.
-> Why thinking of social media as a networking tool will transform how you show up online.
Mentioned In This Episode:
HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlistMac&Ernie:
https://www.macandernie.com.au/ -
Do you ever feel like youâre running on empty, juggling all the balls, and just barely keeping it together? Youâre not alone.
In this episode, Iâm opening up about the hard lessons Iâve learned about burnout, rest, and why itâs not just OK â but essential â to take a step back sometimes.
If youâve ever thought, âI canât afford to rest,â think again. Iâll show you how rest is the ultimate productivity weapon, how you can build it into your routine (without the guilt), and why itâs the lifeblood of a business â and life â you truly love.
What Youâll Learn in This Episode:
-> Why rest is the most underrated key to long-term business success.
-> The personal burnout story that changed how I work and live.
-> How Simone Bilesâ decision to step back inspired a global conversation about mental health.
-> The surprising ways rest fuels creativity, focus, and motivation.
-> My top five strategies to integrate rest into your busy schedule.
-> How setting boundaries helps you protect your energy and time.
-> Why scheduling rest is just as important as scheduling meetings.
-> How to delegate, automate, or eliminate tasks to free up your time.
-> The difference between intentional rest and mindless downtime â and why it matters.
Mentioned In This Episode:
HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlistLeanne Faulker - ReReadable:
https://rereadable.com.au/Naomi Gora - Brand Whisperers:
https://brandwhisperers.com.au/Episode 273 â Letâs Talk about Mental Health for Small Business Owners with Leanne Faulkner:
https://podcasts.apple.com/au/podcast/herbusiness-business-growth-strategies-for-women/id375381762 -
In this episode of the HerBusiness Podcast, weâre joined by the incredible Danielle LaPorte to explore her take on goal-setting and what success in business REALLY means.
Danielle shares her journey from complete burnout to living with intention and introduces us to her concept of âGoals with Soul.â
This episode has so many insights to align your business and your life with what truly matters to you. Youâll walk away ready to get off the hamster wheel, take the time to reflect on your achievements, and create a more aligned approach to achieving your goals.
What Youâll Learn in This Episode:
Why traditional, ego-driven goals can leave you exhausted â even after achieving them. How to redefine success by focusing on what you want to embody rather than just what you want to achieve. Practical ways to integrate soulful values into the mundane and practical parts of your business â your marketing, pricing, and hiring. The importance of celebrating wins instead of always rushing to the next goal. How to identify and avoid fear-driven decisions that lead to burnout. Why aligning your goals with your soulâs desires creates more meaningful and lasting success. How the Heart-Centered Planner can help you pause, reflect, and create a more intentional life and business.Danielleâs Heart Centered Planner â 20% OFF
https://daniellelaporte.com/heart-centered-shop/Listeners of HerBusiness can get 20% off a Heart-Centered Planner with code bizlove20 .
BONUS: Your planner comes with access to the Heart-Centered App and an ecosystem of support. PLUS free access to Danielle's Vision Builder virtual event on January 29, 2025.
Mentioned In This Episode:
HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist -
Are you ready to stop doing it all yourself and start growing your dream business? In this episode of the HerBusiness Podcast, weâre diving into one of the most exciting (and, letâs be honest, sometimes intimidating) parts of business growth â building and leading a team.
Whether youâre a solopreneur juggling all the tasks, running a micro business and ready to grow, or managing a full-scale business, this episode is packed with practical tips and real-world strategies to help you scale in a way that feels right for YOU.
Iâm sharing lessons Iâve learned over the years â starting with just me and my partner PJ in a spare guest room â along with actionable steps you can take today to move from being a doer to becoming a confident leader.
In the Episode:
-> The stages of business growth and how to decide what level is right for you
-> Why solopreneurs often face burnout and how to take the first step toward building a team
-> How to create a vision for your business that aligns with your lifestyle and long-term goals
-> The key differences between running a micro business and a full-scale entrepreneurial business
-> Why âyou can do anything, but not everythingâ is the mantra every business owner needs
-> Practical steps to identify which tasks you should delegate or outsource
-> The importance of hiring the right people to fill gaps in your business and free up your time
-> How to move from being a doer to being a leader in your business
-> Strategies to attract, manage, and retain a team that supports your vision
-> Tips for transitioning your mindset from working IN your business to working ON your business
Mentioned In This Episode:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
http://herbusiness.com/282
http://herbusiness.com/283
https://podcasts.apple.com/au/podcast/284-5-ceo-secrets-that-will-grow-your-business
https://www.amazon.com.au/Virtual-Freedom-Become-Productive-Business/dp/1939529743
https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/
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What happens when you take on one of the most intense mental toughness challengesâand discover parallels to business success?
In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity, about her incredible journey completing 75 Hard, a program that demanded discipline, focus, and resilience.
Jai shares her strategies for staying consistent and overcoming unexpected challenges and how her experience with 75 Hard reshaped her mindset. We also explore the vital connection between personal transformation and business growth, including why your "why" matters, how to break through limiting beliefs, and how variety fuels Jai's passion for helping women over 40 rediscover their passion and well-being without overwhelm.
What You'll Learn in This Episode:
-> What is 75 Hard? A breakdown of the six daily non-negotiables and the mental toughness required.
-> Planning and Execution: How Jai balanced the programâs demands with running a business and social commitments.
-> The Power of Your Why: How a compelling, even "superficial" goal can fuel success in challenges and business.
-> Overcoming Challenges: Jaiâs tips for dealing with social situations, unpredictable schedules, and staying accountable.
-> Key Business Lessons from Seventy-Five Hard: The importance of consistency, eliminating excuses, and pushing your limits.
-> Jaiâs Business Pivot: How stepping into a business that feels true to her has transformed her work and life.
TWO BONUS GIFTS FROM JAI HARVEY YIN
Jaiâs passion is sharing her insights and unique perspective on life with women drawn to work with her.Jai invites you to join her free online community.
https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jaiSign up for a weekly newsletter with practical, woo and mindset tips.
https://jaihy.com/soulalchemycodexMentioned in This Episode:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
https://jaihy.my.canva.site/" target="_blank" rel="noopener">Fabulosity
https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jai
https://jaihy.com/soulalchemycodex -
In this episode of the HerBusiness Podcast, Iâm sharing 5 CEO secrets to help business owners grow sustainably while stepping away from the all-consuming "grind" mindset.
If youâve ever felt like youâre working harder than ever but not seeing the results you want, this episode will help you shift your focus to what really matters.
From crafting a vision that pulls you forward to adopting a âdo less and obsessâ mindset, youâll get actionable advice and practical steps to reclaim your time, avoid burnout, and grow your business with clarity and intention.
This episode is all about leaving the hustle behind and stepping into your role as a visionary leader â because building a thriving business isnât about working harder; itâs about working smarter.
What Youâll Learn in This Episode:
-> Why your vision is your North Star and how to make it clear, actionable, and inspiring.
-> How to break down big goals into manageable projects and tasks that align with your vision.
-> Why stepping into your zone of genius â rather than trying to do it all â is essential for growth.
-> How to redefine productivity by focusing on progress, not busyness.
-> The importance of taking intentional breaks to recharge and enhance creativity.
-> How to use the 90-day cycle secret to plan and execute goals.
-> Why focusing deeply on fewer priorities leads to greater success.
-> How to evaluate opportunities to avoid shiny object syndrome and stay aligned with your goals.
-> Why prioritising self-care is key to maintaining energy and creativity.
-> How to achieve sustainable growth by creating a business that aligns with your vision and values.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Subscribe on Apple Podcasts
Subscribe on SpotifyMentioned in This Episode:
HerBusiness Network
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlistGreat at Work: How Top Performers Do Less, Work Better, and Achieve More by Dr. Morten Hansen
https://www.amazon.com/Great-Work-Performers-Less-Achieve/dp/1501179519The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks
https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/Episode 379 - (Donât) Blame It On the AlgorithmâCreate a System for Winning Ads with
Jayne Day
Louise Davis - Louise Davis Consulting
https://www.louisedavisconsulting.com/ -
How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025?
Then, you need a plan to make that happen.
The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with marketing and advertising strategies that deliver results.
Sheâs so good, we even use her to run our ads here at HerBusiness!
Hereâs What Youâll Learn in the Episode:
-> Why planning your Facebook Ads strategy now is essential for long-term success.
-> How AI is reshaping the Meta Ads platform â what to watch out for, and how to use it to your advantage.
-> The return of carousels, static ads, and natural images as ad formats that you shouldnât stop using.
-> Why having a deep understanding of the customer journey is critical to creating ads that convert.
-> The importance of diversifying your marketing strategy BEYOND Facebook Ads â and what platforms you should be posting on.
-> How to create a simple yet effective follow-up process to maximise your leads and funnel them in.
-> Tips for creating Instagram Reels, reaching new audiences, and increasing the visibility of your business through organic traffic.
-> The metrics that every business owner should track, including lifetime customer value and conversion rates.
Donât forget to grab these resources:
Struggling to set up your Facebook Ads?
Facebook is the most used social media channel around the world, which makes it an effective advertising tool for many businesses.
Creating a Facebook Ad Campaign can take some time. Multiple elements, including budget, objective, audience, and creative, must be considered.
This step-by-step guide will teach you how to create your Facebook Ads campaign.
Enter your email address in the box above to download your FREE step-by-step Facebook Ads guide.
https://puzzlemedia.com.au/facebook-ads-guide/ - FREE
Online Marketing Lead Generation Audit
Get More Bookings & Enquiries For Your Business With Online Lead Generation Strategies That Work
Do you want to generate more enquiries, bookings, and calls for your business? Then, creating a lead generation system that works will be key to increasing your clients, customers, and, of course, your sales!
The good news is that you can set up a simple approach that will bring in a steady flow of ongoing customers and clients who are excited to work with you.
https://puzzlemedia.com.au/online-marketing-lead-generation-audit-services/
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NOW is the time to start your 2025 planning. With the chaos of the holidays and summertime right around the corner, itâs easy to let the beginning of the New Year slip by when youâre not looking.
In this episode, Iâm walking you through the personal framework I use to turn a big-picture, 12-month goal into an organised, actionable, and bite-sized action item.
In the episode:
-> Why having a well-defined vision is the first step to creating a fulfilling and profitable business.
-> How to identify your top goal for 2025, one that is aligned with the bigger vision and will bring powerful results.
-> Learn to break your big goal down into strategic objectives, projects, and everyday actions.
-> Weâll talk about real-life examples of applying this framework to different business types and niches.
-> How to stay accountable, overcome distractions, and build a support system that keeps you on track.
Mentioned in This Episode:
https://her-business.lpages.co/request-an-invitation/
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Letâs talk about the practical steps to being a âlifelong learnerâ, how to balance hard and soft skills, and how to make impactful investments in yourself and your growth.
In this episode, letâs explore how to approach planning your personal development as a business owner with intention and purpose. Whether youâre managing a team, reaching new levels of growth, or facing certain challenges â being a lifelong learner is what will guide you.
Hereâs what youâll discover:
-> Identify your approach to personal development and how EVERYONE can embrace their inner âstudentâ.
-> Find out why adaptability is a must-have trait for successful business owners and why staying flexible is essential.
-> Discover the essential hard AND soft skills that you need to focus on to grow your business, and how each plays a unique role to your growth.
-> Learn why getting out of your daily routine to learn can be revolutionary to your personal and professional success.
-> Explore why making investments in yourself is the most essential part of being a lifelong learner and how it will bring so much perspective into your business.
-> See the power of YOU and why personal development and intentional learning can change how you run your business (and run your life!).
Mentioned in This Episode:
https://her-business.lpages.co/request-an-invitation/
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Letâs unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!).
With the shift from in-person to remote over the last few years, itâs more important than ever to have a clear, reliable communication system so nothing falls through the cracks.
If youâre looking to build (or improve) your communication system for your hybrid team to boost productivity while maintaining the âin-officeâ level of connection, weâll dive into the exact steps we use here at HerBusiness.
Hereâs what this episode covers:
-> Master time zones and availability to avoid scheduling mishaps and prevent team burnout.
-> How to create the perfect asynchronous workflow that lets your team stay connected without working odd hours.
-> Close information gaps and the other main challenges remote or hybrid teams commonly face.
-> Build team connections over Zoom and how to keep the âhumanityâ even when you donât have face-to-face time.
-> How to encourage feedback loops to create a culture of trust and collaboration.
-> Discover how to keep your Slack channel ORGANISED, and learn to speak the secret âemoji languageâ we use internally at HerBusiness. (It makes communication SO clear!)
Listen now to hear the top strategies for creating the ideal communication system for a hybrid team, ensuring your team stays aligned, motivated, and empowered â no matter where in the world theyâre working from!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network - Join the Waitlist
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So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop.
There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets sheâs learned from 12 years in business, helping small business owners maximise their ad funnels.
Hereâs what this episode covers:
--> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers.
--> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results.
--> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness.
--> Fine-tune your ads for optimal traffic, keeping the end customer in mind.
--> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients.
--> Master messaging tailored to your ideal clients before launching any ad campaigns.
--> Know your numbersâtrack and measure performance to stay on target.
--> Systematically retarget leads to stay visible and bring them back into your funnel.
--> How to balance automation with personalised messaging so you donât lose the human touch.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify.
Mentioned in this episode:--> HerBusiness Network
--> Webonize
--> 100 High-Converting Ad Targeting Ideas for Your Business
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If youâve been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a âthanks, this was great,â this episode is for you.
In this episode, learn how to craft testimonials that drive sales and transform marketing results. Weâll be walking through the exact steps to create GREAT testimonials that will actually connect with your target audience and combat objections.
The Key Takeaways:
-> Discover how to craft testimonials that drive sales by incorporating the right elements that make them truly impactful. Learn why specificity, emotional connection, and storytelling are the keys to creating convert-worthy testimonials.
-> Understand the importance of social proof in marketing and how it can significantly influence buying behaviour. (Psst â 93% of consumers are influenced by online reviews⊠These testimonials really matter.)
-> Learn the six essential questions to ask for terrific testimonials that bring out the more persuasive elements of the clientâs experience.
-> Get practical advice on how to ask for testimonials without feeling awkward. Weâll talk about the best time to ask for a testimonial and how you can make the process easy for your clients.
-> Learn the advantages of different testimonial formats and how you NEED to be repurposing testimonials across your marketing channels. Donât leave them sitting on just a landing page.
And remember to grab your Free Resource: The Six Questions to Ask for Terrific Testimonials guide. (And get your free bonus â a $470 value â inside the download before 23 October!)
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Belinda Weaver, Copywrite Matters
-> Content Sells Podcast - Attract, Convert and Keep Your Ideal Clients
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Letâs dive into all things email marketing automation. If youâve ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away.
Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automation systems. And sheâs letting us in on how small businesses can leverage email marketing systems to not just capture more leads, but engage and cover them into loyal customers â all while freeing up your time.
Hereâs what we cover in the episode:
-> Discover how email marketing systems can turn casual visitors into loyal customers.
-> Learn how to segment your list effectively to get the right messages to the right audience.
-> Walk through the steps to set up an automated email campaign that keeps customers engaged over the long run WITHOUT the constant manual work.
-> Find out how to get started with automation without feeling overwhelmed by focusing on simple, manageable steps (no advanced tools needed).
-> Learn how to use analytics to make even better email campaigns and understand what metrics really matter.
-> Get Jovanaâs advice that she wishes every business owner knew when starting their automation journey.
Whether youâre just getting started or youâre already using automation throughout your business, Jovanaâs insights will give you such a fresh perspective on how to use your email marketing system more effectively. Let the automation system do the work for you â so you can save time and do more of what you love.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Bumper Leads
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Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding.
When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner.
In this episode, Iâm giving you a behind-the-scenes look at the exact steps we use at HerBusiness to onboard new hires. (And P.S. Those hires have stuck around for years â some of our team has been with us for decades!)
Hereâs what weâll cover to improve your team onboarding:
-> Why onboarding is a game-changer for business success, and how it directly impactions employee retention, engagement, and your bottom line profits.
-> The types of teams and onboarding systems you need for your business, depending on if youâre a solopreneur, a micropreneur, or a full-scale entrepreneur.
-> The key steps to an effective onboarding system: job posting and hiring, interviewing to find the right fit, setting clear contracts, making the first week matter, and how critical those first few months are.
-> Avoiding common onboarding mistakes that so many business owners make â from overwhelming new hires with an information-download to throwing them in the deep end without a buoy.
-> Handing challenges with onboarding goes wrong, and how you can turn it into a learning opportunity that will strengthen your system.
Remember, onboarding is about so much more than having a smooth first week â itâs about creating a strong, long-lasting connection with the team that will support you for years.
Ready to Improve Your Team Onboarding Process? Whether youâre hiring your first VA or your 50th employee, you can create an onboarding system that will keep your team around for the long haul. Tune in now!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Follow HerBusiness on Instagram for daily business tips
-> Leave a rating or review for the HerBusiness podcast
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One month ago, I climbed a mountain. Not once, not twice⊠But EIGHT times.
Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada.
I learned so much during this experience, about motivation, accountability, and the power of community.
In This Episode:
-> Hear about how I went from extreme hesitation to actually buying my ticket because of the power of community and accountability.
-> Letâs talk about why having a clear, specific goal matters in business â and how that goal transformed my life months before the hike.
-> Discover what happened on the trail that almost made me quit. And, what changed my mind.
-> How adaptability and rolling with the punches is essential to any challenge you face in life or business.
-> The importance of a support system and the role of a team from mentors and trainers to chiropractors, everyone on my team played a part.
-> Learn who I dedicated each of my eight ascents to and why this activity truly kept me going.
This hike was more than just a physical challenge â it was a journey and lesson in growth, resilience, and community. The lessons I learned on that mountain, from perseverance to accountability, are ones that I think we should all incorporate into our day-to-day lives.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini
-> 29029 Everesting
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In this special episode of the HerBusiness Podcast, we are joined by not one â but THREE incredible guests. These are three women who successfully shifted from âjust getting byâ in their businesses to seeing thriving, six and seven-figure success.
We are joined by:
Amanda Farmer of Your Strata Property â a pro at helping property owners demystify the legal complexities of apartment living.
Tina Hay is the founder and CEO of Puzzle Media, which has seen incredible success in helping SMEs with their marketing and advertising.
And Naomi Gora of Brand Whisperers, who helps business owners align their work with their unique business personality type and values.
In this special panel discussion, our successful entrepreneurs are peeling back the curtain on their journeys, from the early stages of their business to the point of generating six and seven-figure revenues in their businesses.
These arenât just success stories â they are tales of resilience, innovative thinking, and the willingness to pivot when necessary.
In This Episode:
-> Gain insights into what mindset shifts are necessary to make the transition into a six or seven figure business.
-> Learn the strategic decisions and tactics that Amanda, Tina, and Naomi made to ensure success and growth.
-> Get real-world advice and perspective on what it takes to scale a business successfully.
-> Hear about the actionable steps you can implement right away to start growing your business.
-> See how connecting with a community of like-minded entrepreneurs in the HerBusiness Network fosters relationship and collaborations for mutual growth.
You donât have to do this alone â tap into the knowledge of others, and learn from those who have already achieved the financial and business success you are after. And do it WITHOUT the burnout and overwhelm!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
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