Afleveringen
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On this episode of Hit Publish...
We caught up with Jill Chitty, the founder of LinkedIn Freedom and expert in the LinkedIn platform, engagement, strategy and lead generation.
Jill provides professional services in LinkedIn profile optimisation, corporate integrated strategies and lead acceleration. Jill helps individuals and businesses uncover any hidden mistakes that are sabotaging success and create a clear vision for generating leads through LinkedIn.
We put Jill to the test by letting her loose on both Ian’s and Chris’s LinkedIn profiles for a critical review. We learnt some fixes to the most common mistakes people make on their profiles and Jill gave us some takeaways on what you should be doing to optimise your LinkedIn usage to help attract, nurture and convert more leads and find more customers through the platform.
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
We sat down with Emerson Osmond, the co-founder of Maybe* Tech to talk all things chatbot, chatbot related and how they can help accelerate your business through 2020.
Emerson’s experience is vast, including positions in growth strategy, youth marketing, startup marketing and even developing his own pre-Facebook social network for UCAS and an initial investor in the Social Chain agency.
Emerson gave us a rundown of the best chatbot campaigns that he has seen and been involved with, including one particularly successful campaign for the local Cheltenham Races. We also discussed the ‘how’ and the ‘what’ chatbot developers can see under the hood as well as what to look out for in the future from the world of chatbot marketing.
Hit Publish – https://hitpublish.digital/
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Zijn er afleveringen die ontbreken?
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On this episode, we sat down with Graham Stonadge of StreetPin.com, a newly launched network of local, social, community and business websites. StreetPin is designed to maintain the ethos of the local community pinboard with unique information, events, promotions that are only relevant to the here and now.
StreetPin aims for digital inclusion of non-technical users, or experts to engage those ‘here and now’. Any shop, business, park… can have an open, discoverable ‘site’, ready to turn customers into communities within minutes.
We spoke with Graham about StreetPin’s unique differences from other social platforms out there and how it’s helping drive real footfall for local communities. Graham explained how StreetPin is free to join and use and perfect for local business communities to achieve a greater reach locally and wider than that through paid ads.
Hit Publish – https://hitpublish.digital/
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We're back... It's season two, episode one and we've already messed it up! Unfortunately, we're a guest down this episode due to illness so instead, we thought we would still come together as planned but this time, talk about ourselves... Who doesn't love talking about themselves? ;o)
We get under the skin of how it all started for Sam, how Chris and Ian evolved their award-winning agency Absolute Creative into to being approached to open the first Nettl partner web studio in the country. How Nous Digital was formed and all the trials and tribulations along the way. Including how Ian left Chris for another man and how this tragic (but amicable) breakup tale all came back together in the Hit Publish podcast studio! ;o)
Hit Publish – https://hitpublish.digital/
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It’s the last episode of the season and the last episode of the year! So, we thought it was the perfect time to ‘wrap up 2019’… just for the crack! No guests this time though, just us three discussing the episodes and guests that joined us throughout season one, some topics of interest and some rubbish banter!
Slightly different to our usual podcast structure, we touched on each episode, discussed some of our favourite guests and our plans for the Hit Publish Podcast in 2020.
We hope you enjoy this episode, we hope you had a great Christmas and we hope you have a top (ever so slightly messy) new year! See you in 2020!
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
We met up with Alan from Digitel once again for the second of our two-part episode covering all things SEO (search engine optimisation).
We spoke with Alan about the relevance of keyword optimisation since the launch of the ‘Hummingbird’ algorithm back in 2013. We also discussed ‘Rank Brain’ and Google’s latest algorithm update ‘Bert’, which has and will have a significant impact on search and the importance of voice search.
If you haven’t already, go back and listen to part one, as Alan and Chris share top tips as well as some relevant key takeaways that will help you to achieve your search ranking goals.
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
Over 2 trillion searches are carried out on Google every year. Everyone and their mother uses search engines. SEO (search-engine-optimisation) is a huge topic, so huge in fact that it warrants a Hit Publish first.
A two-part special. This is part one.
We caught up with Alan from Digitel and together with our very own resident organic search expert Chris we discussed all things SEO (Search Engine Optimisation).
Digitel and Nettl are two companies renowned for their expertise in the search engine optimisation field. They work independently and sometimes collaboratively to help businesses rank higher for relevant search terms within search engine results pages.
In this episode, we covered the basic principles around SEO before having an in-depth discussion around link building and the relevance of SEO for startups and small businesses – particularly when compared to other platforms available to them.
Alan and Chris also gave us their top three things you DON’T want to do when optimising for search as well as some key, relevant takeaways that will help you to achieve your search ranking goals.
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
We spoke to Tony Bicknell, the CEO of of Smart World Connect. After working in a number of digital transformation and analytic roles in the electronics and media industries, Tony created Smart World Connect which aims to improve community collaboration and achive a truly smart city.
Smart World Connect provides a platform for app developers to build basic aps for local communities. Distributed through the digital community hub, users can access a wide range of commercial and community apps which help connect people with shared interests, utilise resources and encourage engagement.
We asked Tony what we can expect to find within the ‘Digital Community Hub’, about the new Google Flutter technology and how the model will provide revenue to its developer community.
We also discussed how it will be rolled out in towns and cities, how it will gain users and what need it is satisfying in order to be able to carve out a niche alongside other familiar apps.
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
Firstly… we/I messed up the audio again on this one! That magic button (I think most call it the ‘on’ switch) wasn’t pressed. We have now implemented a ‘checklist’ before we start recording so hopefully… it won’t happen again ;o/ So please forgive us for the very average (but better than most to be fair) audio quality.
We met up with Jonathan Pollinger, a social media trainer whos mission it is to equip you with the tools to grow your business using the right social media channels for you.
Jonathan provides tailored social media training using the latest tips, tools and techniques to make your social media work hard. Whether that’s raising awareness of your business or charity, helping you to attract more customers or boosting conversions, sales and profits.
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
Who said accounting had to be boring…? One for the tech-heads who love making use of the latest apps and cloud-based software to help streamline and simplify their business accounting workflow.
On this episode of Hit Publish, we sat down with Joe David from Nephos, a smarter, technology inspired and digitally lead accountancy firm. Nephos believes that there is a better way to analyse and grow your business by harnessing the power of online cloud based technology to make a real, measurable difference to your business.
Joe gave us the low down on the latest innovations from the world of digital accounting and shared with us some of the behind the scenes tools that his clients are using to help simplify and grow their businesses.
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
Settle in, this episode of Hit Publish is a deep dive into marketing at enterprise level. Adrian Fraguela is an experienced B2B technology marketer with extensive experience in driving awareness, pipeline and digital experiences to target audiences across digital marketing channels. Adrian spoke about his role during his time at Cloudera in which he and his team developed, managed, and executed targeted ads at scale for the software juggernaut.
If you like analytics, big-data, cloud tech, machine learning and want to know how hundred million dollar Silicon Valley behemoths do their thing, then listen closely.
Side note – unfortunately, in this episode, the audio quality is not quite up to our usual standards. Nevertheless, we learnt a heck of a lot in this one, enjoy!
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
As the title suggests, this one is a little off subject, but certainly worth a listen. As well as playing host to the Hit Publish podcast the UK Digital Retail Innovation Centre (aka the UK:DRIC) is a hub for digital innovation, based in the heart of Gloucester. UK:DRIC manager Emily Knight and Jason Smith head of Marketing Gloucester unpacked for us the purpose behind UK:DRIC and shared success stories from companies working with the UK:DRIC.
As well as being an advocate of technology (providing it has a purpose and a benefit) the UK:DRIC is about supporting and promoting the high street. Emily & Jason outline some of the developments being made to help the high street keep up with technological change and also the case was made and evidence provided for Gloucester as a proven path-finding City of tech innovation.
All in all a fascinating episode, if not entirely digital marketing or algorithm obsessed, this one is well worth a listen.
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
We spoke with Polly Barnfield (OBE) from Maybe* Tech, a new social listening tool that helps brands benchmark and improve their social media performance and uniquely compare results against brand competitors.
We spoke to Polly about the challenges facing the high street retail environment, and how this can be affected by and effective social media use. We looked at the future of the high street and how good and bad brands are using social effectively to engage and drive footfall.
Polly sits on the Future High Street Taskforce, which is handy. ;o)
We discussed the UK wide Digital Index – an index that ranks towns and city’s against each other, and also of those contributing social voices within each town and city that are effecting this, in terms of their reach, output and amplification.
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
“What’s the ROI of Social Media?!” Georgie Davies, Instagram fiend, enemy of all things coffee and an expert in organic social media joins us in this episode.
Georgie is the brains behind Simply Social UK – experts in Organic Social Media and Community Management across various Social Media Platforms, they’re probably handling some of your favourite accounts.
We asked Georgie if there was any point in organic social due to the decline in natural reach and relatively low-cost of paid social media.
Her answer warmed our cold dead hearts, and actually, made a whole lot of sense.
Georgie also gave us her top 3 tips for growing your social channels fast – her favourite tools to use and metrics to measure and also shed light into her role working ‘outside’ the brand.
Hit Publish – https://hitpublish.digital/
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On this episode of Hit Publish...
We sat down with Rich Leigh of Radioactive PR and the newly formed Radioactive Talent. Founded in 2014 Radioactive is a full service PR agency leading on and offline campaigns for household names and brands across the UK.
We spoke with Rich about how the PR world has changed dramatically over recent years and how his agency has responded to that. We asked the million dollar question of how ROI (return on investment) can be measured in PR and should the likes of Facebook and Twitter be considered as 'publishers'.
Hit Publish – https://hitpublish.digital/
