Afleveringen
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Join us as we dive deep with Heather Knight-Wilcock, a Southern California interior designer and owner of Heather KW Styles and Copper Interiors. Heather opens up about her creative journey, balancing a design and staging business, and the importance of adaptability and resilience in the ever-evolving world of interior design.
In this episode, we discuss:Heather's unique approach to building her brand in interior design and real estate stagingTransitioning to construction-focused projects and the challenges of balancing multiple businessesThe art of staging and styling â How Heather and her partner create personalized, emotionally compelling spaces that help properties sellCreative storytelling through design â Building fictional âlifestyle storiesâ to stage each space for target buyersManaging client relationships and setting boundaries in a high-touch service industryHeather's approach to client onboarding with detailed surveys and in-depth consultations that streamline project alignment
Mentioned:Check out Heather KW Styles Instagram and Website for a look at her recent projects and services.Explore Copper Interiorsâ real estate staging portfolio here.
Supporting Resources:Rebecca's Instagram: Studio PlumbShaun's Instagram: Wrensted InteriorsStay connected: Hot Young Designers Club InstagramExplore more: Hot Young Designers Club WebsiteShop our design resources: Hot Young Designers Club Shop
Become a Loyal Hottie:Support the show by subscribing on Apple Podcasts, leaving a review, and sharing this episode with your design besties. For exclusive content, join us on Patreon.
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As the year comes to a close, Shaun and Rebecca take a reflective journey through their professional wins, challenges, and the lessons they've learned. From defining client relationships to leveraging AI for productivity, this episode offers a candid report card on their goals and the shifts theyâve experienced in 2024.
Tune in for insights, strategies, and a little humor to guide you into the new year with clarity and purpose.
In this episode, we discuss:Looking back on 2024 goals â Did we crush them or get crushed?Top highlights from past episodes â Revisiting conversations on AI, boundary-setting, and emotional growth in design.Leveraging AI tools â How AI transformed our workflows and client experiences this year.Refining client relationships â Why saying ânoâ can lead to bigger âyeses.âBreaking free of outdated norms â The evolving role of self-promotion and authenticity on social media.Managing professional and personal balance â Small changes that create lasting impact.
Supporting Resources:EP118: Do Designers Have Rights?EP119: A Conversation with Ashley Ausland, How her personal hardship lead to growthEP125: Crystal Bright, How she streamlines virtual projects with Design LiveEP128: Just Stop VII: The Squeakquel, Vendors, Renders & OffendersRebecca's Instagram: Studio PlumbShaun's Instagram: Wrensted InteriorsStay connected: Hot Young Designers Club InstagramExplore more: Hot Young Designers Club WebsiteShop our design resources: Hot Young Designers Club Shop
Become a Loyal Hottie:Support the show by subscribing on Apple Podcasts, leaving a review, and sharing this episode with your design besties. For exclusive content, join us on Patreon.
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Zijn er afleveringen die ontbreken?
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Donât treat relationships as one-night stands. Build and maintain strong connections with clients and colleagues beyond just the project â itâs key to success. At the same time, set boundaries because giving too much can drain you. Respectful boundaries allow you to nurture relationships without losing yourself in the process.
In this episode, Shaun and Rebecca talk with interior designer Nicole White about the importance of building strong relationships and how setting boundaries is key to staying balanced and successful.
In this episode, they discuss:
Nicoleâs journey from being a journalist to becoming an interior designerThe challenges Nicole faced in her career as a self-taught designer without a formal design educationElitism and lack of support in the design industry when Nicole startedEvolution of the design industry and the shift in cultural attitudes toward helping and supporting each otherNicoleâs approach to mentoring and supporting younger designersThe importance of building strong, long-lasting relationships in the industryBeing approachable and offering guidance while maintaining boundariesThe importance of self-care and separating personal and business lifePros and cons of social media for designersNicoleâs strategy for managing social media presence and the importance of authenticity and not feeling pressured to conform to trendsNicoleâs collaboration with LeftbankMentioned:
Check out Nicoleâs portfolio: https://nwdinteriors.com/
Follow Nicole White Designs on Instagram: https://www.instagram.com/nicolewhitedesignsinteriors/
Nicole draws inspiration from Mick De Giulioâs kitchen: https://www.instagram.com/degiuliodesign/
Nicoleâs collection with Leftbank Art: https://leftbankart.com/ARTIST-Nicole%20White
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
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Talking about money with clients can be super awkward. But hereâs the thing, the real problem might not be the clients, it could be you! In this episode, Shaun and Rebecca discuss their experiences and approaches to navigating these tricky money conversations with clients. They also share their new Interior Design Client Questionnaire tool that makes those money talks a lot less awkward.
In this episode, they discuss:
How to have less awkward conversations with clients about money and budgetsStarting budget conversations early to avoid surprises laterClients often have outdated information about costs, based on what their family members paid in the pastExamples of clients being disappointed when the actual project costs are much higher than they expectedInterior design client questionnaire with over 100 questions to guide client discussionsStrategies to screen out clients with unrealistic budgets early onTips for staying calm when clients react to unexpected prices and how to educate them on costsMentioned:
See whatâs new on our Blog: https://hotyoungdesignersclub.com/blog/
Submit one of your projects to be featured on our Blog: https://hello.dubsado.com/public/form/view/65eb93c448cd67003a74507a
Have you checked out our new Interior Design Client Questionnaire: https://shop.hotyoungdesignersclub.com/products/interior-design-client-questionnaire
Furnishing Budget Calculator: https://shop.hotyoungdesignersclub.com/products/furnishing-budget-calculator
Client Purchasing Guide: https://shop.hotyoungdesignersclub.com/products/client-purchasing-guide
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
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Shaun and Rebecca sit down with Jeanne Chung â an interior designer who used to work in fashion for 20 years before switching to interior design. Jeanne shares her story of how she made this big career change, the challenges she faced, and how she built her business from the ground up.
In this episode, they discuss:
Jeanneâs background in fashion design and her transition from fashion design to interior designGoing back to school for interior design, starting her design business, and opening a design showroom with her husbandUsing blogging and attending industry events to get recognition and credibility in the interior design industryThe impact and value of attending industry events like the High Point Market in growing her businessThe benefits and challenges of working with her husband in the businessUsing technology and AI tools (like Fireflies.ai) to improve efficiency in her workThe importance of customization and original design in her projectsTips for designers on balancing creative and administrative tasksMentioned:
Follow Jeanne on Instagram: https://www.instagram.com/cozystylishchic/?hl=en0
Cozy Stylish Chic on Pinterest: https://in.pinterest.com/cozystylishchic/
Cozy Stylish Chic on Facebook: https://www.facebook.com/cozystylishchic/
Check out Jeanneâs work on her website: https://www.cozystylishchic.com/
Jeanne is hosting the Insiders Tour at Fall High Point Market: https://www.highpointmarket.org/InsidersTour
JK Chung Interiors on Instagram: https://www.instagram.com/jkchunginteriors/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
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Can you send me your template for that project? What do you put in your client contracts? Can you send me the exact document you use for your project management? Itâs tempting to ask for the tools, templates, and processes of successful designers, but you know what? Thereâs more to being successful than copying someone elseâs process or templates.
In this episode, Shaun and Rebecca discuss the value of developing your own processes and finding your way in the design industry. They remind you that itâs not about copying someone elseâs way of doing thingsâitâs about developing a process that works best for YOU.
In this episode, they discuss:
The awkwardness of people asking for resources and the importance of setting boundariesThe challenges of sharing design processes and the importance of not copying othersâ workThe vulnerability of sharing work with other designersLearning from resources like podcasts and building your knowledgeThe importance of avoiding comparing yourself to other designers and focusing on developing your unique processHow the unique personality of each designer shapes their businessThe value of building a community of designers and developing genuine relationships instead of just asking for templates or toolsAdapting and improving your process through self-awareness and continuous experimentationMentioned:
Have you checked out whatâs new on the HYDC blog? https://hotyoungdesignersclub.com/blog/
My Chief Architect Upgrade Journey: https://hotyoungdesignersclub.com/my-chief-architect-upgrade-journey/
What disclosures do you put on an interior design drawings? https://hotyoungdesignersclub.com/what-disclosures-do-you-put-on-an-interior-design-drawing/
Have your project featured on the HYDC blog: https://hello.dubsado.com/public/form/view/65eb93c448cd67003a74507a
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
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Grow small and incrementally. Itâs not a race. Itâs a marathon! Shaun and Rebecca sit down with Rona Graf, the founder of Grace Blu Interior Design. Rona shares her journey from being a teacher to starting her own design firm and discusses the importance of slow and steady growth in building a sustainable business. She explains why businesses should focus on sustainable, incremental growth instead of rapid expansion and how rushing into growth can lead to challenges.
In this episode, they discuss:
Ronaâs background and her transition from teaching to interior designStarting Grace Blu during the 2007 economic downturn and the challenges she facedThe importance of having a business mindset, not just a creative mindsetGrowing your business incrementally instead of rushing into expanding too fastHiring people with skills where you lack expertise and delegating tasks and responsibilities The importance of collaboration and learning from others in the industryThe importance of saying no and not taking on every projectBalancing the creative and business aspects of running a design firmRonaâs approach to managing client expectations and the importance of not showing them the messy, unfinished parts of the workHow hiring a CFO has helped her forecast revenue, manage overhead costs, and make informed business decisionsMentioned:
Design Biz Survival Guide Retreat: https://designbizsurvivalguide.com/
Design Biz Survival Guide Podcast: https://designbizsurvivalguide.com/podcasts/
Follow Grace Blu on Instagram: https://www.instagram.com/graceblu/
Check out Grace Bluâs website: https://www.graceblu.com/
The E-Myth: https://amzn.to/47CoO8S
Rana experienced the luxury of the Palmilla to help understand her clients better: https://www.oneandonlyresorts.com/palmilla
Email Rona for help, or templates, or mentoring: https://www.graceblu.com/contact
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
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Shaun and Rebecca are back with another installment of the perennial favorite, the Just Stop series, where they call out things in the design world that seriously need to stop. They discussed Just Stops from the coaching industry (coaches who brag about their income without proving their value) to the frustrations with generic and ineffective outreach emails from vendors, the use of AI-generated renders without disclosing their authenticity, and much more!
In this episode, they discuss:
Shaun and Rebeccaâs Hot Spot tour at High Point Market on October 26Coaches focus on their earnings instead of the results they help clients achieveThe importance of routine check-ups and preventive careUsing AI-generated renders and photorealistic images on social media without clearly labeling them as suchStop doing everything yourself in your business, especially for photo shootsGeneric, impersonal outreach emails from vendors and sales representativesPersonalizing your emails and messages and providing real value upfrontVendors making websites that are overly exclusive and difficult to accessHotels and hospitality design that lacks creativity and design appealMentioned:
High Point Furniture Market: https://www.highpointmarket.org/Fall/2024/RegistrationOpen
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
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Shaun and Rebecca sit down with Stephanie Nelson and Jessica Nelson from Etch Design Group, a full-service design studio. Stephanie and Jessica share their journey from colleagues to co-founders and how their unique skills and deep trust have allowed them to build a successful business. They also talk about harnessing the power of AI to streamline their design process and push the boundaries of their creativity.
In this episode, they discuss:
How Stephanie & Jessica met and started Etch Design GroupHow they divide responsibilities in their businessThe importance of communication and mutual support in their partnershipBuilding their team gradually, starting with interns and eventually hiring full-time employees as their business grewManaging a remote team, trusting their team, and giving them autonomyTheir fears and misconceptions about AI and embracing and exploring its potentialAIâs impact on creativity, ethics, and controlHow they use AI to improve their efficiency, creativity, and profitabilityWhy they prefer hourly billing and the pros and cons of using a flat rateUsing AI for design inspiration, visualization, and renderingThe potential of AI to transform the design industry Different AI tools designers can use to enhance their business operationsDetails of their live webinars to help people with various AI tools and techniquesMentioned:
KBIS: https://kbis.com/
Follow Etch Design Group: https://www.instagram.com/etchdesigngroup/
Check out Etch Design Group online: https://etchinteriordesign.com/
Hear more from Jessica & Stephanie on their podcast: https://podcasts.apple.com/us/podcast/100-lunches/id1727481441
Itâs time to discover AI for Interiors online: https://aiforinteriors.com/
Follow them on Instagram: https://www.instagram.com/aiforinteriors/
Check out their podcast: https://podcasts.apple.com/us/podcast/ai-for-interiors/id1734103554
AI Tools Mentioned:
Gemini: https://gemini.google.com/
ChatGPT: https://chat.openai.com/
Midjourney: https://www.midjourney.com/home
Prome AI: https://www.promeai.pro/
Listen back to Crystal Bright in Episode 125 for how she uses AI in her business
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs...
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What are your project management strategies? How do you set expectations with clients and manage your deadlines? Shaun and Rebecca discuss their project management strategies and methods for setting expectations with clients and managing deadlines in the world of interior design. They also dive deep into the challenges of managing project timelines, client expectations, predicting and planning capacity to avoid overbooking, and much more.
In this episode, they discuss:
How Shaun and Rebecca handle multiple projects and manage client expectationsDetermining if you have the capacity to take on a new project and avoid overbookingOrganizing and visualizing project workload and pipelineHandling challenges like clients being unresponsive or changing their minds during a projectSetting realistic project timelines and communicating them effectively to clients and adding buffer time for client feedback and approvalsSome project management tools â Gantt charts, Basecamp, Monday, etcDealing with clients who constantly change requirements or are slow to respond and how that impacts workflowTaking time off as a business owner, and challenges and considerations around taking a long breakStory of a problem Rebecca had with a third-party Dubsado templateThe importance of having backup systems and emergency contacts in place for your businessMentioned:
PMO Work Management Software | monday.com: https://monday.com/work-management/pmo
Gantt: https://www.gantt.com/
Basecamp: https://basecamp.com/
ClickUp: https://clickup.com/
Dubsado: https://www.dubsado.com/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
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Shaun and Rebecca sit down with Crystal Bright, a virtual interior designer. Crystal shares how she grew her business in 2020 during the height of the COVID-19 pandemic. Crystal has completed over 400 projects in the past five years and helps other designers transition to virtual work. Crystal explains how she uses AI and tools like 2020 Design Live to streamline her virtual design process and provide high-quality services to clients.
In this episode, they discuss:
Crystalâs story of starting a virtual interior design business and growing a lot during the 2020 pandemicCrystal was offering kitchen plans on Fiverr initially at a low cost of just $15 but later realized her valueOvercoming impostor syndrome, and gaining confidence in her design work through education and experience, and taking NKBA coursesVirtual design and rendering software that Crystal uses â 2020 Design Live, SketchUp, Lumion, etcPros and cons of flat rate vs hourly fee structures for design servicesChallenges of in-person design work vs remote work and balancing business and creativityHow Crystal automates her client communication and uses tools like Canvas, Monday CRM, Zapier, etc, to simplify workflowsHow Crystal streamlines her virtual projects with Design LiveFinding a balance between charging rates that clients can afford and appropriate compensation for her skills and expertiseStrategies for negotiating project proposals Using AI tools like ChatGPT to streamline client onboarding, interpreting clientsâ questionnaires and design preferences, etcMentioned:
Follow Crystal:
@crystaldbright
https://www.instagram.com/crystaldbright/
@livingbrightinteriors
https://www.instagram.com/livingbrightinteriors/
@3dbrightdesigns
https://www.instagram.com/3dbrightdesigns/
Living Bright Interiors Website: https://www.livingbrightinteriors.com/
NKBA courses for kitchen and bath: https://nkba.org/
Scanning floorpans with Canvas app: https://canvas.io/
Lumion for renderings: https://lumion.com/
Monday CRM app to communicate internally: https://monday.com/
Zapier for automation: https://zapier.com/
Loom for video replies and communication: https://www.loom.com/
Learn more about Cyncly and Design Live: https://www.2020spaces.com/2020products/2020designlive/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow -
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You know what they say â Niche Is Riche. Finding a niche for your interior design business can make you rich and successful. But how do you get there, hotties? Shaun and Rebecca discuss the importance of finding and defining your niche in your business. They also share different approaches to finding and defining your niche, from being true to your personal style and skills to identifying unmet demands in the market. They also explore how to define and market their niches through refined language and curated portfolios.
They encourage you to get out there and find your niche. With the right niche, you can build the business and life you want!
In this episode, they discuss:
Shaun and Rebeccaâs plans for the 2024 High Point MarketWhat is a niche, and how can interior designers find and define their nicheDifferent approaches to finding and defining your niche:Being true to your personal style and skillsDoing research and understanding the market gaps to find your niche and not just following trendsHow can interior designers niche down in terms of project type, price point, design style, home type, or target demographicsHow Shaun and Rebecca have been refining their business niche over the yearsImportance of finding a niche that aligns with your skills and expertiseHow niching helps with marketing, branding, and attracting ideal clientsEditing your portfolio â hiding projects that don't align with your style, highlighting projects that showcase your styleHow to overcome common challenges in niching like differentiating from other designersShowcasing your niche through imagery, mood boards, Pinterest, blog posts, etcWorking remotely or nationally to broaden your market sizeMentioned:
Episode 121: Evan Larkin, SEO for Interior Designers: https://hotyoungdesignersclub.com/episodes/121-evan-larkin-seo-for-interior-designers/
How to Find Your Business Niche on Business News Daily: https://www.businessnewsdaily.com/6748-business-niche-characteristics.html
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
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Today's guest, Jennifer Ramsey, has not only mastered the art of creating stunning personalized spaces but also seamlessly incorporated furniture sales in her design process â a feat that has increased her furniture sales to a new height. In this episode, Jennifer talks about her strategic approach to design and furniture sales that has transformed the way her clients experience the design journey.
In this episode, they discuss:
Jennifer's journey from working for a luxury designer to starting her own businessJennifer's remodeling projects with Tankersley construction Incorporating furniture sales into her design servicesHer client inquiry process and how she communicates costs upfrontThe importance of discussing the budget during initial client callsJenniferâs experience with Sandler Sales System and how it helped her improve her sales processUsing investment guide to set client expectationsJennifer's approach to setting client expectations for minimum purchasing, especially for furnitureThe importance of identifying client pain points during the initial conversation to build trust and tailor her services to meet their specific needsUsing permission statements like âIf at any point Iâm not a good fit for you, or youâre not a good fit for me, is it okay if we say that to each other?â to establish trust and an open dialogueHandling client's budget fatigue during a projectSetting expectations with clients around furniture and window treatments How using Buildertrend allows contractors to be more organized and also facilitates better coordination with designersThe power of using phrases like, "I don't do unfinished workâ to indicate that all phases of the design, including the purchasing part, are scheduled and integrated into the overall project planPosting about her furnished spaces on social media and attracting new clients from itMentioned:
Jennifer Ramsey Interiorsâ Website: https://jenniferramseyinteriors.com/
Follow Jenn on Instagram: https://www.instagram.com/jenniferramseyinteriors
Episode 105 A Conversation with Tankersley Construction: https://podcasts.captivate.fm/media/d137f52d-bc81-4f53-b0d2-6c19512c73f7/EP105-Hot-Young-Designers.mp3
Client Purchasing Guide: https://shop.hotyoungdesignersclub.com/products/client-purchasing-guide
Investment Guide: https://shop.hotyoungdesignersclub.com/products/interior-design-investment-guide
Coach Matt Saia: [email protected]
Sandler Sales System
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Shaun and Rebecca are back with another Ask Us Anything. They answer your questions about marketing, photography, vendors, building and organizing a sample library, managing projects, using tools to help keep your work organized, growing your business, and much more!
In this episode, they discuss:
Shaun and Rebeccaâs plans for the upcoming High Point MarketThe best marketing strategies for interior designers starting out â social media, SEO, networking, consistency, etcHow did Shaun and Rebecca start and grow their interior design businesses without a coach or mentorTips for transitioning from buying retail for projects to developing vendor relationships and shopping wholesaleFavorite vendors with a variety of products at different price points for interior designersHow much to invest in your first photo shoot for your website and portfolio, especially when working with a limited client budgetIs working with someone on website strategy a good investment for services like configuring Google Analytics, conducting an audit, and providing reportsIs joining a Chamber of Commerce beneficial for business expansionTips and strategies for building a sample library and keeping it fresh and stockedUsing tools like Harvest and Studio Designer to track time and invoice clientsWhat to do or say when a client wants to be super involved or compromises the designTaking business loans to grow your businessMentioned:
Ep 83 Acquiring Clients without Instagram
E121 Evan Larkin, SEO for Interior Designers
May Hottie Hangout
https://www.patreon.com/posts/may-hottie-104017706?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link
RP Rue Feature
https://ruemag.com/home-tour-2/grandmas-house-gets-a-refresh-how-studio-plumb-updated-a-cherished-family-home-in-east-sacramento
E111 For The Newbies - Things we wish we knew when we started
E001 Meet the Hot Young Designers
Patreon Episode: Youâre not making money unless youâre buying wholesale
https://www.patreon.com/posts/youre-not-making-97208553?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link
Client Purchasing Guide
https://shop.hotyoungdesignersclub.com/products/client-purchasing-guide
Join design community groups like:
NKBA
https://nkba.org/
NARI
https://www.nari.org/
IDS
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Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your businessâs online presence and gives a live SEO audit of Shaunâs website. Listen in to Evanâs observations on Shaunâs website, Wrensted Interiors, and learn what to fix on your own website.
In this episode, they discuss:
SEO audit of Shaunâs website: https://wrenstedinteriors.com/ Best platforms for website creation for designersThe importance of website accessibility and ADA compliance for SEOMistakes that hurt your SEOImportant on-site SEO elements like meta titles, descriptions, and headersImportance of image optimization for SEO and the best practices that should be followedWhat should be the word count and keyword usage in the website content How to utilize Pinterest to rank up your websiteDo designers need blogs and alternatives to blogsSEO techniques for small businesses â website optimization, link building, using search console, etcThe importance of optimizing your profiles and reviews on platforms like Google, Facebook, Yelp, etcWays to optimize a website and service pages for SEO and the user experienceUsing location-specific details in content to improve SEO and connect with local audiencesThe value of local traffic versus national traffic for small businessesHow much SEO work can designers do themselves versus needing help from an agencyThe process for doing an SEO audit with North County DigitalMentioned:
HYDC Pinterest Masterclass
https://shop.hotyoungdesignersclub.com/products/pinterest-for-interior-designers-masterclass
Listen back to our Pinterest episode with Leah Reinert
https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000637166871
Google Search Console
https://search.google.com/search-console/about
Google Business Profile
https://www.google.com/business/
North County Digital Website: https://www.northcountydigital.com/
Follow North County Digital on Ig: https://www.instagram.com/northcountydigitalmarketing/
Follow Evan on Ig: https://www.instagram.com/evanslarkin/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
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The design industry can be exciting to explore, but it's not always easy to break into. If you're looking to shift careers and work in interior design, Shaun and Rebecca have some valuable advice for you. They talk about the skills from your previous job that will add value to your design career, the challenges career-shifters face when switching into the design industry, and share tips that will help you break into the new field.
In this episode, Rebecca and Shaun discuss:
The challenges of switching careers in interior designTips and strategies for someone transitioning from another career into interior design Transferable skills someone can bring from another career that offers value in interior designChallenges entrepreneurs face when switching industriesThe need for entrepreneurs to set aside their ego to have a successful learning experience when switching industriesChallenges designers face in taking on inexperienced interns or employeesHow can career changers demonstrate value beyond just design skills when pursuing opportunities in interior designThe challenges of transitioning from DIY home projects to working professionally in the design industryWhat designers look for when it comes to hiring and training new employeesWhat does it take to find the right fit when switching to a new industry like interior designOur links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Moe's just released their new Tailored & Timeless Collection.Create an accout at https://moeshomecollection.com/hydc
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Todayâs guest, Ashley Ausland, shares her journey of growing her design business over the last few years while dealing with personal hardshipsâdivorce, cancer, and becoming a single mother of four kids. She discusses the lessons she learned about business management, client relationships, and creating homes with soul and timeless appeal.
In this episode, Rebecca and Shaun speak with Ashley Ausland to discuss:
Ashleyâs journey of starting her business from her garage with no employees to now having a team of 4Ashleyâs struggles and healing process of going through divorce and cancer and learning the importance of boundaries, self-care, and forgivenessGrowing her design projects from small remodels to ground-up constructionsVetting clients carefully by looking for red flags like clients who want to change contractsHow Ashley balances her business with caring for her four kids as a single momAshleyâs struggles with delegating design work and maintaining creative control over projectsIncorporating vintage elements and old designs into new homesPreserving historical details in home renovationsFocusing on durability and value over trendsAshleyâs billing model and the challenges she faces while time trackingThe challenges designers face with sharing their work and receiving feedbackMentioned:
Ausland Interiors Website: https://www.auslandinteriors.com/
Ashley Ausland on Ig: https://www.instagram.com/auslandinteriors/
Ausland Interiors on Pinterest: https://www.pinterest.com/auslandinteriors/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Moe's just released their new Tailored & Timeless Collection.Create an accout at https://moeshomecollection.com/hydc
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Shaun and Rebecca discuss the issues around designersâ rights to their work. They talk about a recent situation where a company used photos of designer Natalie Myersâs work without her permission and modified the pictures a little with the help of AI. They discuss this issue, how having no rights over the pictures of their work is not fair to designers, and finding a fair solution to this issue.
In this episode, Rebecca and Shaun discuss:
How designers are often overlooked for bringing food and maintaining morale on job sites while photographers profit off photos without the designerâs consentThe unauthorized brand use of photos of a designerâs workThe Natalie Meyer situation where a company used her photos without permissionPhotographer-designer relationships The complexity of photo licensing contracts and how the system favors photographers over designersThe lack of control designers have over photos of their own workHow designers can have more control over their workFinding a fair way for photographers and designers to share rights and paymentsPhotographers can share licensing rights and revenue with designers when companies use photos of their designsMentioned:
Episode 107: Just Stop Vi: Judgement Day
https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000637922368
Natalie Meyer's IG Post
https://www.instagram.com/p/C32pAPzrOzF/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Ethnik Living's Apology
https://www.instagram.com/p/C34kSOztN2I/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
The movie 'The Congress' with Robin Wright has some parallels to what we're talking about: The Congress - Prime Video
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Moe's just released their new Tailored & Timeless Collection.Create an accout at https://moeshomecollection.com/hydc
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Will Brown of Will Brown Interiors believes that interior design should be more than just aesthetics â it should also support clientsâ well-being and energy flow within a space. In this episode, Will shares how he uses ancient Feng Shui principles to help clients optimize the flow of energy in their homes.
In this episode, Rebecca and Shaun speak with Will Brown to discuss:
Willâs career transition from corporate graphic design to interior designWillâs experience working at Hallmark and how it influenced his careerHow Will got introduced and certified in Feng Shui principles How Willâs clients receive the idea of Feng Shui Willâs process for integrating Feng Shui into his interior design process and consultationsSome examples of Feng Shui practices that Will suggests for clients Recommendation of Mindful Homes by Anjie Cho as a guide for enhancing the main areas of a homeHow Will tailors his Feng Shui solutions based on a clientâs individual needs, interests, and comfort levelWillâs way of helping clients understand and optimize the flow of energy in their homes through Feng ShuiClearing misconceptions about Feng Shui Bringing in an ad hoc team based on project needs and how it helps him stay focused on his role as the creative directorAbout the Midwest Design & Furniture Fair â Date, venue, competitions that are going to happen there, and more!Mentioned:
The Mindful Design Feng Shui School New York: Mindful Design Feng Shui School
Willâs website: Will Brown Interiors
Willâs Instagram: @willbrowninteriors on Instagram
Using a Bagua Map for your home: How to Use a Bagua Map: Simple Steps for Powerful Change | LoveToKnow
Mindful Homes by Anjie Cho: https://amzn.to/3vMEeIN
Midwest Design & Furniture Fair: Midwest Design and Furniture Fair
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Moe's just released
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As a designer, do you prefer working on kitchens or bathrooms? Are kitchens and bathrooms worth the effort in terms of payoff? Doing kitchens and bathrooms requires a lot of work but doesnât always result in big profits. Shaun and Rebecca are here to discuss tips and strategies for making smaller projects like kitchens and bathrooms more profitable.
In this episode, Rebecca and Shaun discuss:
Challenges and benefits of working within the limitations of kitchen and bathroom spacesDifficulty in finding a contractor who only does bathroom or kitchenThe crucial role contractors play in referralsWays to make kitchen and bathrooms more profitable and enjoyableDoing minimum expenditures on kitchen and bathroom to guarantee more revenueNot adding things that you donât have any markup onHow can designers guarantee more revenue through minimum purchasing requirementsHow some contractors undermine design decisions by suggesting cheaper alternativesImportance of bringing up material purchases early in the project Challenges of photographing home renovation projects that include NDAsCobbled together approach for making money in kitchen designThe risks and rewards of custom cabinetryBuying products directly from manufacturers and selling them without a third-partyValue of offering design-only services for self-managed clientsMentioned:
Client Purchasing Guide
https://shop.hotyoungdesignersclub.com/products/client-purchasing-guide
Check out Episode 82 with Linda Hayslett
https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000595637345
Patreon Episode - Can kitchens and bathrooms be profitable?
https://www.patreon.com/posts/design-to-go-how-99023498?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Save an extra 10% off your purchase using code HYDC10 at checkout. https://moeshomecollection.com
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