Afleveringen
-
Shaun and Rebecca are back with another Ask Us Anything. They answer your questions about marketing, photography, vendors, building and organizing a sample library, managing projects, using tools to help keep your work organized, growing your business, and much more!
In this episode, they discuss:
Shaun and Rebeccaâs plans for the upcoming High Point MarketThe best marketing strategies for interior designers starting out â social media, SEO, networking, consistency, etcHow did Shaun and Rebecca start and grow their interior design businesses without a coach or mentorTips for transitioning from buying retail for projects to developing vendor relationships and shopping wholesaleFavorite vendors with a variety of products at different price points for interior designersHow much to invest in your first photo shoot for your website and portfolio, especially when working with a limited client budgetIs working with someone on website strategy a good investment for services like configuring Google Analytics, conducting an audit, and providing reportsIs joining a Chamber of Commerce beneficial for business expansionTips and strategies for building a sample library and keeping it fresh and stockedUsing tools like Harvest and Studio Designer to track time and invoice clientsWhat to do or say when a client wants to be super involved or compromises the designTaking business loans to grow your businessMentioned:
Ep 83 Acquiring Clients without Instagram
E121 Evan Larkin, SEO for Interior Designers
May Hottie Hangout
https://www.patreon.com/posts/may-hottie-104017706?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link
RP Rue Feature
https://ruemag.com/home-tour-2/grandmas-house-gets-a-refresh-how-studio-plumb-updated-a-cherished-family-home-in-east-sacramento
E111 For The Newbies - Things we wish we knew when we started
E001 Meet the Hot Young Designers
Patreon Episode: Youâre not making money unless youâre buying wholesale
https://www.patreon.com/posts/youre-not-making-97208553?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link
Client Purchasing Guide
https://shop.hotyoungdesignersclub.com/products/client-purchasing-guide
Join design community groups like:
NKBA
https://nkba.org/
NARI
https://www.nari.org/
IDS
-
Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your businessâs online presence and gives a live SEO audit of Shaunâs website. Listen in to Evanâs observations on Shaunâs website, Wrensted Interiors, and learn what to fix on your own website.
In this episode, they discuss:
SEO audit of Shaunâs website: https://wrenstedinteriors.com/ Best platforms for website creation for designersThe importance of website accessibility and ADA compliance for SEOMistakes that hurt your SEOImportant on-site SEO elements like meta titles, descriptions, and headersImportance of image optimization for SEO and the best practices that should be followedWhat should be the word count and keyword usage in the website content How to utilize Pinterest to rank up your websiteDo designers need blogs and alternatives to blogsSEO techniques for small businesses â website optimization, link building, using search console, etcThe importance of optimizing your profiles and reviews on platforms like Google, Facebook, Yelp, etcWays to optimize a website and service pages for SEO and the user experienceUsing location-specific details in content to improve SEO and connect with local audiencesThe value of local traffic versus national traffic for small businessesHow much SEO work can designers do themselves versus needing help from an agencyThe process for doing an SEO audit with North County DigitalMentioned:
HYDC Pinterest Masterclass
https://shop.hotyoungdesignersclub.com/products/pinterest-for-interior-designers-masterclass
Listen back to our Pinterest episode with Leah Reinert
https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000637166871
Google Search Console
https://search.google.com/search-console/about
Google Business Profile
https://www.google.com/business/
North County Digital Website: https://www.northcountydigital.com/
Follow North County Digital on Ig: https://www.instagram.com/northcountydigitalmarketing/
Follow Evan on Ig: https://www.instagram.com/evanslarkin/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
-
Zijn er afleveringen die ontbreken?
-
The design industry can be exciting to explore, but it's not always easy to break into. If you're looking to shift careers and work in interior design, Shaun and Rebecca have some valuable advice for you. They talk about the skills from your previous job that will add value to your design career, the challenges career-shifters face when switching into the design industry, and share tips that will help you break into the new field.
In this episode, Rebecca and Shaun discuss:
The challenges of switching careers in interior designTips and strategies for someone transitioning from another career into interior design Transferable skills someone can bring from another career that offers value in interior designChallenges entrepreneurs face when switching industriesThe need for entrepreneurs to set aside their ego to have a successful learning experience when switching industriesChallenges designers face in taking on inexperienced interns or employeesHow can career changers demonstrate value beyond just design skills when pursuing opportunities in interior designThe challenges of transitioning from DIY home projects to working professionally in the design industryWhat designers look for when it comes to hiring and training new employeesWhat does it take to find the right fit when switching to a new industry like interior designOur links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Moe's just released their new Tailored & Timeless Collection.Create an accout at https://moeshomecollection.com/hydc
-
Todayâs guest, Ashley Ausland, shares her journey of growing her design business over the last few years while dealing with personal hardshipsâdivorce, cancer, and becoming a single mother of four kids. She discusses the lessons she learned about business management, client relationships, and creating homes with soul and timeless appeal.
In this episode, Rebecca and Shaun speak with Ashley Ausland to discuss:
Ashleyâs journey of starting her business from her garage with no employees to now having a team of 4Ashleyâs struggles and healing process of going through divorce and cancer and learning the importance of boundaries, self-care, and forgivenessGrowing her design projects from small remodels to ground-up constructionsVetting clients carefully by looking for red flags like clients who want to change contractsHow Ashley balances her business with caring for her four kids as a single momAshleyâs struggles with delegating design work and maintaining creative control over projectsIncorporating vintage elements and old designs into new homesPreserving historical details in home renovationsFocusing on durability and value over trendsAshleyâs billing model and the challenges she faces while time trackingThe challenges designers face with sharing their work and receiving feedbackMentioned:
Ausland Interiors Website: https://www.auslandinteriors.com/
Ashley Ausland on Ig: https://www.instagram.com/auslandinteriors/
Ausland Interiors on Pinterest: https://www.pinterest.com/auslandinteriors/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Moe's just released their new Tailored & Timeless Collection.Create an accout at https://moeshomecollection.com/hydc
-
Shaun and Rebecca discuss the issues around designersâ rights to their work. They talk about a recent situation where a company used photos of designer Natalie Myersâs work without her permission and modified the pictures a little with the help of AI. They discuss this issue, how having no rights over the pictures of their work is not fair to designers, and finding a fair solution to this issue.
In this episode, Rebecca and Shaun discuss:
How designers are often overlooked for bringing food and maintaining morale on job sites while photographers profit off photos without the designerâs consentThe unauthorized brand use of photos of a designerâs workThe Natalie Meyer situation where a company used her photos without permissionPhotographer-designer relationships The complexity of photo licensing contracts and how the system favors photographers over designersThe lack of control designers have over photos of their own workHow designers can have more control over their workFinding a fair way for photographers and designers to share rights and paymentsPhotographers can share licensing rights and revenue with designers when companies use photos of their designsMentioned:
Episode 107: Just Stop Vi: Judgement Day
https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000637922368
Natalie Meyer's IG Post
https://www.instagram.com/p/C32pAPzrOzF/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Ethnik Living's Apology
https://www.instagram.com/p/C34kSOztN2I/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
The movie 'The Congress' with Robin Wright has some parallels to what we're talking about: The Congress - Prime Video
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Moe's just released their new Tailored & Timeless Collection.Create an accout at https://moeshomecollection.com/hydc
-
Will Brown of Will Brown Interiors believes that interior design should be more than just aesthetics â it should also support clientsâ well-being and energy flow within a space. In this episode, Will shares how he uses ancient Feng Shui principles to help clients optimize the flow of energy in their homes.
In this episode, Rebecca and Shaun speak with Will Brown to discuss:
Willâs career transition from corporate graphic design to interior designWillâs experience working at Hallmark and how it influenced his careerHow Will got introduced and certified in Feng Shui principles How Willâs clients receive the idea of Feng Shui Willâs process for integrating Feng Shui into his interior design process and consultationsSome examples of Feng Shui practices that Will suggests for clients Recommendation of Mindful Homes by Anjie Cho as a guide for enhancing the main areas of a homeHow Will tailors his Feng Shui solutions based on a clientâs individual needs, interests, and comfort levelWillâs way of helping clients understand and optimize the flow of energy in their homes through Feng ShuiClearing misconceptions about Feng Shui Bringing in an ad hoc team based on project needs and how it helps him stay focused on his role as the creative directorAbout the Midwest Design & Furniture Fair â Date, venue, competitions that are going to happen there, and more!Mentioned:
The Mindful Design Feng Shui School New York: Mindful Design Feng Shui School
Willâs website: Will Brown Interiors
Willâs Instagram: @willbrowninteriors on Instagram
Using a Bagua Map for your home: How to Use a Bagua Map: Simple Steps for Powerful Change | LoveToKnow
Mindful Homes by Anjie Cho: https://amzn.to/3vMEeIN
Midwest Design & Furniture Fair: Midwest Design and Furniture Fair
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Moe's just released
-
As a designer, do you prefer working on kitchens or bathrooms? Are kitchens and bathrooms worth the effort in terms of payoff? Doing kitchens and bathrooms requires a lot of work but doesnât always result in big profits. Shaun and Rebecca are here to discuss tips and strategies for making smaller projects like kitchens and bathrooms more profitable.
In this episode, Rebecca and Shaun discuss:
Challenges and benefits of working within the limitations of kitchen and bathroom spacesDifficulty in finding a contractor who only does bathroom or kitchenThe crucial role contractors play in referralsWays to make kitchen and bathrooms more profitable and enjoyableDoing minimum expenditures on kitchen and bathroom to guarantee more revenueNot adding things that you donât have any markup onHow can designers guarantee more revenue through minimum purchasing requirementsHow some contractors undermine design decisions by suggesting cheaper alternativesImportance of bringing up material purchases early in the project Challenges of photographing home renovation projects that include NDAsCobbled together approach for making money in kitchen designThe risks and rewards of custom cabinetryBuying products directly from manufacturers and selling them without a third-partyValue of offering design-only services for self-managed clientsMentioned:
Client Purchasing Guide
https://shop.hotyoungdesignersclub.com/products/client-purchasing-guide
Check out Episode 82 with Linda Hayslett
https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000595637345
Patreon Episode - Can kitchens and bathrooms be profitable?
https://www.patreon.com/posts/design-to-go-how-99023498?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Save an extra 10% off your purchase using code HYDC10 at checkout. https://moeshomecollection.com
High...
-
Todayâs guest, Garrison Hullinger, overcame adversity to build a thriving design business from the ground up. One of his secrets? Establishing the right process that allows for maximum productivity and profit.
Garrison discusses his processes â from the structure of his design team to qualifying clients, delegating tasks, establishing design pillars and vision statements for each project, and more. He shows how creativity and profits can thrive with the right planning structures in place.
In this episode, Rebecca and Shaun speak with Garrison Hullinger to discuss:
Garrisonâs career path and how he got into interior designHow Garrison started his business without technical design skillsHow neighborhood requests turned into his first design projectsThe structure of Garrisonâs design team and how the roles are organizedHow Garrison communicates vision and guidance to his design teamWorking during an economic downturn and seeing it as an opportunity for growthThe importance of delivering outcomes and ROIHow Garrison and his team balance creative ideas with practical constraintsGarrisonâs process of qualifying prospectsGarrisonâs experience breaking into multifamily projectsGarrisonâs process for client meetings and project reviewsThe importance of finding collaborators for successful projectsMentioned:
Design Biz Retreat: Design Biz Retreat
Garrison on Instagram: Studio Garrison (@studiogarrisoninc) on Instagram
Garrisonâs website: Garrison Hullinger Interior Design
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Save an extra 10% off your purchase using code HYDC10 at checkout. https://moeshomecollection.com
-
Opening an online shop seems like an exciting way to expand your business, but it is a major undertaking that requires careful planning and execution. Shaun and Rebecca are launching their new e-commerce shop and share the good, the bad, and the ugly of what it really takes to launch a fully robust e-commerce shop.
In this episode, Rebecca and Shaun discuss:
Shaun and Rebeccaâs experience launching a new e-commerce shopShaun and Rebeccaâs experience on Payhip and why they are moving to ShopifyShaunâs experience transitioning his email newsletter to KlaviyoThe challenges they faced moving to Shopify â rebranding their website, redesigning products, etcInvesting in quality product photography to showcase your brand aestheticProduct descriptions and the importance of effective writing in conveying product features like texture, color, size, etcFactors to consider like pricing, content, and inventory management from the beginningSome design sales and marketing strategiesHow working with coach Ashton from The Awakening helped them with their e-commerce businessAlternatives to a full e-commerce site like using affiliate linksMentioned:
shop.hotyoungdesignersclub.com
The Awakening Website: https://myawakening.co/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Pinterest Masterclass
Pinterest is not just for inspiration anymore. It can actually be used strategically to gain new clients! Learn more about our Pinterest for Interior Designers Masterclass at:shop.hotyoungdesignersclub.com
-
What tools and apps can help me with time tracking and invoicing? How do I organize my notes and stay organized? Is an iPad worth it for work? How can it be used effectively? Tune in as we share some of our tried-and-true methods for staying organized and productive. With some small adjustments to your processes, these small methods can make a big difference for your business. Just don't call them hacks!
In this episode, Rebecca and Shaun discuss:
Tools and apps that can help with time tracking â Harvest app, GoodNotes Tips for using technology effectively during meetingsValue of iPads for workUsing Canvas to take measurements during home consultationsHow to determine if a remodel makes financial senseUseful tools for site visits and consultationsStrategies for note-taking, file sharing, and collaborating on projects remotelyWhen should a contractor be brought in â during initial consultations or after the design processGetting early cost estimates and feasibility studies from contractors before fully developing design plansHow to work with clients to establish a realistic budget and avoid cost overrunsMentioned:
Amazon Salad Bar: https://amzn.to/3SnWeAO
Harvest App: Time Tracking Software With Invoicing | Harvest
Good Notes app: Goodnotes | Notes Reimagined | Note-Taking App
Canvas app for home measurements: The easiest way to get as-builts | Canvas
Tankersley Construction Episode: âHot Young Designers Club 105: A Conversation with Tankersley Construction
Cost vs. value remodeling guide: Cost vs. Value 2023 | National
Rebeccaâs Upwork Freelancer for Chief Architect: https://www.upwork.com/freelancers/~012a205720d9c6bb42
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
High Point Market
https://highpointmarket.org/registerhydc
Moe's Home Collection
Save an extra 10% off your purchase...
-
Do you want to take your interior design business to the next level? High Point Market can be the boost you need to take things to the next level. Todayâs guest, Stacy Garcia, has built an impressive career over 25 years in the design industry. She shares how instrumental High Point Market has been in fueling the success of her businesses, Stacy Garcia Design Studio and textile company LebaTex.
In this episode, Rebecca and Shaun speak with Stacy Garcia to discuss:
Stacyâs career journey from textile design to residential designHow Stacy started her business with limited resourcesForecasting trends through groups like Color Marketing Group, Patti Carpenter, Nancy Fire and knowing what will work in the mass marketThe role of High Point Market in product development, seeing trends emerge before they hit retailHow design trends, colors and consumer tastes have changed over the yearsThe way trends, creativity, and different designers/creatives influence each otherThe importance of industry connections, education and collaboration with other creativesHow different designers influence each otherâs work Encouragement to attend conferences and panels at High Point Market to learn from expertsMentioned:
Register for High Point Market: Register - High Point Furniture Market
Stacy's Textile Company: LebaTex
Stacy's Website: Stacy Garcia
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Save an extra 10% off your purchase using code HYDC10 at checkout. https://moeshomecollection.com
-
Today, we go back on the journey of where we started and discuss the mistakes we made and the lessons we learned. We share everything we wished we knew when we started â from basic bookkeeping and accounting to choosing the right software, tools, and infrastructure we wish we implemented sooner.
In this episode, we discuss:
Shaun and Rebecca are hosting the KBIS Panel Shaun and Rebeccaâs early days in business and the journey theyâve been on sinceTheir toolbox when they launched and how they got their first clientsProjects from their first year taking on clients â their charges, the very basic tools and processes they used Mistakes they made â no business structure, setting unrealistic rates, unclear project scopes, etcLessons on bookkeeping software options, choosing the right accounting partner and proper business banking/accountsTips for newbies just starting out, as well as those looking to take their business to the next levelDesigners often delete old projects and content from their websites as their style and clientele evolve â use Wayback Machine to track changesThings to do if you have no portfolio â create mood boards, design plans, or spec sheets to show your design skillsMentioned:
KBIS Panel
https://kbis.com/nextstage/#lighten-up-the-humorous-side-of-design
Join our Patreon for more community
https://www.patreon.com/hydc
Wayback Machine website time capsule
https://web.archive.org/
Heidi Caillier on the Business of Home Podcast
https://podcasts.apple.com/us/podcast/business-of-home-podcast/id1340460508?i=1000637795675
Furnishing Budget Calculator
https://shop.hotyoungdesignersclub.com/b/tmhwI
Investment Guide
https://shop.hotyoungdesignersclub.com/b/t8nJL
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
High Point Market
https://highpointmarket.org/registerhydc
Moe's Home Collection
Save an extra 10% off your purchase using code...
-
What is your approach to designing projects? Todayâs guest, Dan Mazzarini of BHDM Design, shares his unique narrative-based approach to design. By asking the clients questions like âWhat is the story you want to tell with this house?â Dan helps them pull out their vision and desires beyond just aesthetics. He then works to design a space that brings that narrative to life.
In this episode, Rebecca and Shaun speak with Dan Mazzarini to discuss:
Danâs background and how he got into interior designDanâs experience launching brands like Michael Kors Danâs narrative approach to design â asking clients the story they want to tell with the houseHow Dan and his team approach residential vs hospitality clients Three things he considers when looking at potential projects â Paid, Promote, PrideDanâs way of structuring his billing and the models that work best for himDanâs team structure and how he runs a geographically dispersed teamBringing on a dedicated procurement person to the team and how it has impacted the roles and engagement of his design teamThe importance of designers understanding how products are madeEstablishing a vision for projects through visual boards and narrativesChallenges of forecasting workload and balancing talentNetworking and finding new clients through social media and in-person eventsMentioned:
BHDM Design Website
Dan Mazzarini (@danmazzarini) on Instagram
BHDM Design (@bhdmdesign) on Instagram
ARCHIVE (@archivebydanmazzarini) on Instagram
For more on networking with a purpose, check out Episode 99 with Ali Faulker:
https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000626439906
Getting new leads through Pinterest: Pinterest for Interior Designers Masterclass
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Pinterest Masterclass
Pinterest is...
-
As we enter 2024, there are some things that we do not wish to bring with us into this year, and we want to make some changes in our lives and businesses. Today, we share our no-more list for 2024 and discuss the 6 changes (3 from each of us) we want to make in our businesses. Some of these changes will resonate with you, Hotties, and your businesses.
In this episode, we discuss:
Shaun and Rebecca are hosting a panel on The Humorous Side of Design in Las VegasRebecca is going to be more discretionary about full-service clientsShaun wants to be more selective about half-baked decorating projectsShaun's experience with clients who wanted decorating help but not full designThe challenges of managing client expectations The importance of having clear and defined goals in projectsRebecca's struggle with monthly planning and trackingThe fear of projects never feeling complete in consulting-only workRebecca's goal to put more effort into her design business, Happy HourShaun's will pay closer attention to initial client meetingsRebecca is no longer going to be afraid of selling her services and getting beyond her fear of self-promotionThe importance of paying attention to warning signs during discovery callsShaun wants to get back to regularly posting content on Instagram and PinterestMentioned:
Rebecca will be spending more time on Happy Hour
https://www.itshappyhour.co/
Shaunâs demotivated to spend time in Instagram and Pinterest
https://shop.hotyoungdesignersclub.com/b/W8rXP
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Pinterest Masterclass
Pinterest is not just for inspiration anymore. It can actually be used strategically to gain new clients! Learn more about our Pinterest for Interior Designers Masterclass at:shop.hotyoungdesignersclub.com
-
Itâs the last episode of 2023, so today, we did some year-end reflections and highlights. From doing over 100 episodes of the podcast to contributing our designs and opinions, we achieved so many things this year. While there were certain challenges along the way, today, weâre taking time to reflect on some of our wins and accomplishments of 2023 instead of just frustrations.
In this episode, we discuss:
Reflections on wins and positives in 2023 instead of just frustrationsThe Hot Young Designers Club Patreon community and the exclusive episodes Personal and professional accomplishments of Shaun and Rebecca in 2023Business of Home featured Hot Young Designers Club in an article on their websiteHitting 100 episodes of the podcast and over 100k total listensOpportunities to contribute opinions on AI and designRebeccaâs experience being in HGTV magazine Finding a reliable contractor partner and the importance of a strong working relationshipShaunâs experience in managing a studio space and business overheadRebecca started renting clothes through Nuuly to be more experimental with her styleThe goals Shaun and Rebecca set for the podcast in 2020Shaun and Rebeccaâs experience running a podcastWorking with clients who allow for creative exploration and experimentation Financial side of consultations and scheduling milestone meetings in advanceCompletion of Shaunâs South Pasadena projectEncouragement for listeners to do their year-end reflectionsMentioned:
Try the HYDC Business Retreat for your reflections
https://shop.hotyoungdesignersclub.com/b/ceYUJ
Rebecca has liked Nuuly for renting new cloths
https://fbuy.io/nuuly/rebecca438
Check out our feature in Business of Home
https://businessofhome.com/articles/inside-the-designer-podcasting-boom
Shaunâs South Pasadena project
https://wrenstedinteriors.com/project/south-pasadena/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources -
-
We're back with another installment of our Just Stop series to call out some things that just need to stop, like relying too much on trade discounts and not building relationships directly with manufacturers, being fair-weather sales reps, using a personal email like Gmail or Yahoo for business, etc.
In this episode, we discuss:
Importance of Pinterest for businessesAvoid using "just" when clients request tasks, like "can you help with a few items"Relying too much on trade discounts and not building relationships with manufacturersFrustration with national retailers' slow shipping and poor customer serviceFinding quality customer service representatives in the retail industryReminder to stop neglecting your homes â treat your place like the showroom it is Testing out products in your own home before recommending to clientsHow private equity is involved in the interior design industryImpact of private equity ownership on companies like Mitchell Gold + Bob WilliamsDebt loads and profitability pressures from private equityEmployee-owned companies vs private equity-owned companies Making authentic connections vs. just trying to get new workProviding food for photographers during all-day shootsRepresenting your business name professionally in emails â no more Gmail or Yahoo emailsMentioned:
Read more about the closing of Mitchell Gold + Bob Williams on Business of Home
https://businessofhome.com/articles/mitchell-gold-bob-williams-shutters-abruptly
Here's how Private Equity is involved in the interior design industry
https://businessofhome.com/articles/mitchell-gold-bob-williams-collapse-private-equity-ownership
Explore the Las Vegas Market exhibitors
https://www.lasvegasmarket.com/exhibitor/exhibitor-directory
Explore the High Point Market exhibitors
https://www.highpointmarket.org/ExhibitorDirectory
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
-
Our guest today is Pinterest expert Leah Reinert. We dive deep into our Pinterest For Interior Designers Masterclass and show you how to properly optimize your Pinterest presence and use it as a lead generation tool for your businesses. Leah also shares some cool ways to use Pinterest.
In this episode, we discuss:
About Pinterest For Interior Designers MasterclassLeah's journey of discovering the power of Pinterest for businessesHow to drive traffic to your website from Pinterest without a huge portfolioRepinning other people's pins to your boards to signal interest and prop up contentUsing Pinterest to promote your press content, email opt-ins, etcOn Pinterest, leads take time to convert, but it offers valuable evergreen contentUsing Pinterest as both a creative inspiration tool and a lead generation toolWays designers can create Pinterest content without a blogHow Pinterest is different from InstagramTips for focusing Pinterest marketing on a local regionRepurposing existing content like IG captions into microblogs for PinterestLinking pins to unique URLs on a website rather than generic homepage The different types of services Leah offers for Pinterest marketing assistanceMentioned:
Leah Reinert's Website
Pinterest for Interior Designers Masterclass
Leah Reinert's Pinterest
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Pinterest Masterclass
Pinterest is not just for inspiration anymore. It can actually be used strategically to gain new clients! Learn more about our Pinterest for Interior Designers Masterclass at:shop.hotyoungdesignersclub.com
-
What is the most challenging part of your business? What percentage of your projects involve working with a designer? How do you vet clients before getting into pre-construction? Rebecca and Shaun sit down with Steve and Heather Tankersley, owners of Tankersley Construction, to discuss their business.
In this episode, Rebecca and Shaun speak with Steve and Heather to discuss:
The most successful and challenging projects for Steve and Heather Tankersleyâs pre-construction process where they evaluate design goals, budget, etcChallenges of traditional contracting methodsHaving a structured process for vetting clients â a form on the website, in-person or virtual meetings, etcThe need for designers to stand firm in their boundaries rather than compromise on unprofitable projectsThe potential for clients to shop around after receiving the pre-construction documentationSteveâs experience with Sandler Training and how it has helped them in their businessFrustration with clients who refuse to budge on costs despite inflationRenovation costs are unlikely to go down and will increase due to inflationImpact of social media on shaping peopleâs perceptions of home designA clientâs experience of wasting $50,000 on plans that were not feasible to build due to budget constraintsHow National Association of the Remodeling Industry (NARI) is helping to make the remodeling industry betterHeather and Steveâs goals for the future of their companyMentioned:
Visit Tankersley Construction Website
Steven and Heather Tankersley (@tankersley_construction) on Instagram
Sandler Sales Training
Business of Home article - Inflation is going down. Why arenât contractor bids?
National Association of The Remodeling Industry
Remodelers Advantage
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Black Friday Sale
25% off everything in our shop!*...
-
How do you manage your design business? What are your criteria for accepting a prospect as a client, and do you often turn clients away? How do you share the progress of the project with clients? How do you structure your fees and payments from clients?
In this episode, Rebecca and Shaun speak with Max Humphrey to discuss:
The challenges of finding the right clients and managing client relationships and expectationsHaving a flat fee structure as billing method for his design servicesDealing with clients' feedback, revisions, etcMax's product collaborations and how he got started with brands like SunbrellaTips for pitching product collectionsHaving a recognizable brand style to collaborate effectivelyTurning down clients who are not the right fit for youLearning from working for others before starting a companyManaging client expectations around budgets and timelinesUsing social media to attract the right client fitMax's book "Lodge" is about the historic lodges in America's national parksMentioned:
Max Humphrey Website
Max Humphrey (@maxwhumphrey) on IG
Max's book "Lodge" on Amazon
Max Humphrey Collection | HARTMANN&FORBES
Max's collection of fabrics with Sunbrella and Pindler
Max's wallpaper collection with Chasing Paper
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
Rebeccaâs Instagram
Shaunâs Instagram
For more information - Check out the website
Become a âLoyal Hottieâ - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Pinterest Masterclass
Pinterest is not just for inspiration anymore. It can actually be used strategically to gain new clients! Learn more about our Pinterest for Interior Designers Masterclass at:shop.hotyoungdesignersclub.com
- Laat meer zien
