How New Things Get Done. The 1%ers

Every week real business cases are dissected by Shana and Darrell, showing how some people consistently get impossible things done... often through counter intuitive moves.

98% of innovation initiatives fail. The this isn't random—it correlates with missing capabilities.

AI now handles convergent thinking (finding optimal answers, following procedures) better than humans. What remains distinctly human is navigating ambiguity and resolving contradictions.

The 2% that succeed share three elements: clear direction that people on the ground can actually articulate, understanding of how systems and humans really behave, and treating apparent trade-offs as design problems rather than accepting compromise.

The podcast series is based on a framework—NEPTUNE—for developing these capabilities systematically. The implication: organisations that build this capacity position themselves for what comes next. Those that don't are competing with AI on its terms.