Afleveringen
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Episode Description
Thought leadership isnāt what it used to be. The market is crowded, AI is everywhere, and people are overwhelmed by messages.
If youāre trying to grow your audience, make an impact, or build a business leveraging thought leadership, your ability to focus and stand out are key!
If youāve been waiting for the perfect time to start or to make a bigger move, itās now.
Whether youāre in stealth and building quietly, or just unsure how to begin, this episode will show you how to cut through the noise and shine in 2025.
Iāll share how Iām adapting my approach and how you can, too. Youāll learn:
ā¢ Why standing out in 2025 requires a different strategy.
ā¢ How to make your messaging sharper and more impactful.
ā¢ A practical 3x3 framework to connect with your ideal audience.
The market may be tougher, but if youāre ready to get dirt under your nails, youāre going to make it happen. Lets DO THIS!
Sponsor
This episode is brought to you by DIY Influence, a community designed to help you master thought leadership and market yourself effectively. Join weekly sessions, connect with others, and get the support you need for just $79/month, only through year end. Lock in your rate now, and enjoy a complimentary week pass: DIYInfluence.com
Letās get started!
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If youāre reading this, itās probably your responsibility to get your thought leadership done and out the door.
Itās not an easy burden.
Itās time-consuming and a whole extra part-time job.
But the value of being top of mind is everything if youāre working to build something new or be known in your field.
Hereās what I do to get my podcast out the door in this season, and why itās so important to do it!
The tools:
Substack (podcast host and email newsletter - on the same platform! š)
CapCut (I use the mobile app. Also an app on desktop. download the desktop app, their browser app doesnāt work quite as well)
ChatGPT (itās my favorite helpdesk tool - if youāre stuck in an app and canāt find something. Or ask for help creating the podcast process youāll use. Example, āChatGPT, I have my iPhone and an hour in my kids parking lot. How can I get a podcast out the door if Iām hosting my podcast on Substack?ā Or, āChatGPT, I donāt know what a podcast host is. What is it and do I need it if Iām starting a podcast?ā)
Are you podcasting?
Deliberating about starting yours?
Iād love to hear about it. DM me on LinkedIn or reply to this email if reading via Substack and share!
LinkedIn: linkedin.com/in/juliemichellemorris
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
Zijn er afleveringen die ontbreken?
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This podcast is sponsored by DIY Influence, where leaders learn to become thought leaders in a supportive learning community. Check it out with a free week pass.
Thought leadership opens doors, but overly creative services close them. This podcast guides ex-corporate consultants on how to use thought leadership to attract clients while offering familiar, easy-to-understand services they can immediately say yes to. Learn to balance innovative ideas with practical, marketable offerings to monetize your expertise and build a sustainable consulting business quickly.
The reason people come to thought leadership is not just to make an impact. Often, they're kind of dying inside, having lived a life in corporate. You walk out with a little runway, some severance. Hooray! That runway wonāt last, though.
But now, monetizing your subject matter expertise and thought leadership is on you.
You've got big ideas, but when you're first starting out, we need to think differently. Take that innovative thought and bucket it into something familiar.
Clients need to say, "Oh, that's exactly what we need."
Thought leadership is your bridge, anchoring an exchange of value.
But right now, you need wins.
For the initial term, until we have our feet under us, we need to back off being creative in the name of putting food on the table.
Be pragmatic about what people can say yes to.
They have to go to bat for you, after all.
It's time to package that expertise so people can't overlook you.
Balance your big ideas with practical, marketable services.
That's how you'll build a sustainable consultancy and truly make an impact.
Keep that thought leadership going strong, too. If you do, youāll know what to say, how to say it, why you're here.
About me:
Julie Michelle Morris helps leaders become thought leaders, and drags the genius out of organizations and their leaders across cybersecurity, philanthropy, social good, policy, for-profit including Center for Internet Security, World Economic Forum, Asset Funders Network, UC San Diego, along with founders, authors, speakers, and consultants from across the globe. Julie speaks on developing your visibility toward service at scale, monetizing your expertise, and the how-to of thought leadership. Her podcast, 'How To: Thought Leadership' shares tactics of personal PR and growing your audience for experts who need to market themselves. Julie is mom to two amazing daughters and wife to a financial analyst turned YouTube woodworker.
LinkedIn | Reply to this note and Iāll send a link to my calendar for an intro call.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
Listen on Apple Podcasts, Spotify, or on Substack!
Quick episode to get you moving for the week ahead:
Are there too many people in the market already with a newsletter?
Is there any space for yours?
We're going to wrestle with that idea for a few.
There are reasons to be nervous right now. The biggest ones are because of us and our guts. The biggest ones are because of us and the fact that we're not moving.
Don't worry about the market.
Worry about the actions you're taking today.
Do you need a newsletter? Do you want a newsletter? What does it do for you?
I'm going to talk about this kickoff for Inbox Influence, but as always, I am all about DIY. So if you need to conserve cash, You need to do it on your own. Don't let that stop you.
More than anything else you're going to hear me say, like always, you're not going to figure it out till you've started. You're not going to see the benefits till you're down the road, but don't delay don't put this off.
Learn how to navigate a saturated marketing environment by identifying your unique value proposition and effectively communicating with your target audience.
Gain insights on creating impactful content, selecting the right email marketing platform, and setting up your first newsletter.
Join our Inbox Influence masterclass if you need this figured out, stat.
Thanks so much for tuning in to How To: Thought Leadership!
(first episode published after moving to Substack from Buzzsprout! Letās roll!)
Read more about why to start a newsletter.
00:00 Identifying Marketing Saturation
00:46 Unique Value Proposition
02:03 Building a Body of Work
04:42 Defining Your Target Audience
06:14 Addressing Client Problems
07:28 Choosing the Right Email Marketing Platform
About me:
Grab time on my calendar for an intro call or with questions. Happy to help.
Julie Michelle Morris helps leaders become thought leaders, and drags the genius out of organizations and their leaders across cybersecurity, philanthropy, social good, policy, for-profit including Center for Internet Security, World Economic Forum, Asset Funders Network, UC San Diego, along with founders, authors, speakers, and consultants from across the globe. Julie speaks on developing your visibility toward service at scale, monetizing your expertise, and the how-to of thought leadership. She hosts high-profile conversations on her podcast, 'How To: Thought Leadership'. Based in Dallas, Texas, Julie graduated from California State University of Long Beach with a Bachelors in Economics and studied Accounting at the University of California, San Diego, and is mom to two amazing daughters and wife to a financial analyst turned YouTube woodworker.
LinkedIn
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
If you're looking for a podcast on thought leadership, often, you're facing a pivot. A layoff. A big change ahead.
And you know that thought leadership is a powerful tool to wield in that endeavor.
But there's still some challenges that make you feel stuck:
Fear. You don't know if you should bet on YOU.
Meet Yann Dang, a finance leader turned executive and life coach. She helps women in male dominated spaces build lasting confidence. With over 20 years of experience as a finance leader in corporate America, Yann has been the only woman in the room, the youngest, the one breaking barriers and defying the odds.
Julie's big takeaway:
I'm a brain nerd. I loved Yann's approach to fear, that while it is a challenge, it's important to give it a listen - it may just need some calming down. Then you can move on, rather than ignoring what you're hearing! Doing so with a trained guide will expedite the process.
GIFT TO HOW TO: THOUGHT LEADERSHIP LISTENERS!
Yann is generously gifting a 90-min session with our podcast listeners! While space is available, book your spot! https://calendly.com/yanndang/coaching-consultation
LIVE SESSION:
For members of the network Chief, join Yann on Friday Oct 28th from 1-2pm EST for Navigating Workplace Conflict Confidently: Transforming Tensions into Triumph: https://members.chief.com/meetups/S0Xl0hv9s31vkikp5wSy0dDGhuC0JX
Follow Yann Dang:
Website: aspire-coaching.co
Email: [email protected]
LinkedIn: linkedin.com/in/yanndang/
Instagram: instagram.com/aspirecoaching_yann/
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
"People don't just want to connect to you because of your expertise. They want to connect with you on a heart human level..." says Nidhi Tewari, LCSW.
Join Julie Morris as they dive deep into Nidhi's shift from therapist to influential speaker. Learn how she mastered LinkedIn, built a powerful personal brand, started with free workshops, and partnered with a top speaker agency. If you're eager to transform your expertise into wide-reaching influence, this episode offers the roadmap.About Nidhi Tewari, LCSW
Website | LinkedInNidhi brings a unique combination of personal and professional experience with mental health to her speaking. As a licensed therapist and consultant with over a decade of experience, and as a person who has overcome her own mental health challenges, Nidhi is highly sought after by corporations, conferences, and brands for her science-validated tools, storytelling, and engaging delivery. She was invited to speak about workplace wellbeing at the World Economic Forum, and her expertise is featured in The New York Times, Forbes, The Washington Post, TED Blog, Thrive Global, Oprah Daily, and HuffPost. Her clients have included Godiva, NPR, National Speakers Association, UC San Diego, The American Society for Quality, WellnessCoach, The Futur, Activate, and APN Lodge.
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
Special session in CHIEF with Julie Michelle Morris and Melissa Cohen!
Personal branding - what a convoluted topic! It's overly complex, when it should instead be pragmatic, clear, operational.
Let's show the power of personal branding and how you can leverage it:
- To differentiate you
- Toward finding clients
- To rise above other equally qualified candidates
- To make your thought leadership go from good to great
This will be a brief discussion with Melissa Cohen and Julie Michelle Morris, to give you tactics to put to work right away from our session.
We walk and live what we teach!
Want to work with us?
We kick off SOON - visit https://diyinfluence.com/bootcamp and use code Q4 - and letās put you on a fulfilling path and trajectory in personal branding like ours!
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
In this 20-min episode with Melissa, we get brutally honest about our love for the black turtleneck, simple personal branding, and a powerful network!
Recorded in Spring 2023, Melissa and I didnāt know during this episode, and that we would go on to teach and partner together, and have a blast leading others through a self-discovery journey on LinkedIn! ā¤ļøš
š§ Give it a listen to light your fire and get your feet moving!
We walk and live what we teach!
Want to work with us?
We kick off SOON - visit https://diyinfluence.com/bootcamp and use code Q4 - and letās put you on a fulfilling path and trajectory in personal branding like ours!
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
Get ready for an exclusive interview on the How To: Thought Leadership podcast! šļø Join me, Julie Morris as I sit down with the incredible Jennifer Uhll, founder of Lifetime Wishes. š
We dive deep into Jennifer's extraordinary journey, from her fresh start in sunny California to launching her groundbreaking third startup. Prepare to be inspired as Jennifer reveals the story behind Lifetime Wishes: an AI-powered platform that empowers parents to leave an everlasting legacy for their children. š
We shed light on the importance of branding clarity and the challenges faced by founders. Jennifer artfully emphasizes the significance of taking small, intentional steps, seeking unwavering support, and conquering self-doubt. š
This dialogue showcases the true essence of thought leadership, offering a glimpse into the limitless potential we all possess to create a positive impact in our ever-changing world. āØ
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
Ready for a bold career change? Let's talk regaining power. Whether you're contemplating a major shift or simply seeking fulfillment in your current path, this episode will ignite your passion and empower you to make the leap.
Don't settle for ordinaryāown your career path with confidence.
Join host Julie Morris, thought leadership trainer and founder of DIY Influence, with special guest Hayal Koc, investor & VP, Salesforce for practical career pivot strategies, inspiring stories, and a dose of fearless confidence.Follow Hayal:
https://www.linkedin.com/in/hayalkoc/
Follow Julie:
https://www.linkedin.com/in/juliemichellemorris/
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
Your personal brand is what sets you apart from everyone else and is the foundation for all your future opportunities. ā Sallie Krawcheck, Ellevest
Thought leadership and personal brand. You know these are what makes success possible.
AND YET. We aren't moving forward.
I know why. And how you can move out of stuck.
Mentioned in today's special episode:
Use code FRIEND200 for a significant discount to my amazing listeners. Join us at https://www.personalbrandbootcamp.com/waitlist - enrollment is OPEN till Friday, March 31 (and as of now, only 14 seats remain in our cohort)
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
It's time to get your knowledge out there, into the world, so you can find clients, help those around you, and get clear about what your audience needs from you.
We'll explore:
What to speak about
Who your audience could / should be
How to optimize lighting, audio, video
Why you can't wait till you feel ready
and more!
Link to our mic and video recommendations.
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
From the DMs:
"Does it matter what times in the day you post or respond to posts?"
and
"Any advice for an introvert? How do I get over the vulnerability of being "out there" on LI with my thoughts?"
What are your questions? Send me a DM (direct message) via LinkedIn!
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
Ever wanted to know what I do on LinkedIn? In this session, I open up my personal playbook that grew me to almost 6K followers and a thriving consultancy. Listen in!
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
About Samara:
Samara Bay is an author and speech coach whose clients range from candidates for U.S. Congress to C-suite executives, international diplomats, high school girls, and Hollywood celebrities.
Her Penguin Random House book, PERMISSION TO SPEAK, is a revolution in how to think about your voice and everyone elseās ā available for preorder now at www.samarabay.com and available in bookstores February 7, 2023.
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
Mitch Stein, co-founder of Pond, shares a profound journey with us, and how thought leadership contributed to the community-building and the success of Pond. From finance to social impact startup founder, Mitch's journey continues.
And now? His thought leadership is moving him to what's next.
Mitch's story is one you'll want to hear and learn from, because you're a founder, too.
Whether you're head of a startup, or leading a nonprofit, launching a consultancy, you're building something from nothing. Or you're reinventing, because the world is changing so fast, and the strong are agile.
So, welcome, founder! You're here to learn How To: Thought Leadership from the best teachers I can find, to move you to what's next in your great adventure - this one life.
Favor ACTION!
Follow Mitch on LinkedIn!
About Mitch Stein:
Iām in a period of professional transition after spending 3 years pursuing a dream šAfter studying finance & accounting at Wharton and spending 7 years as an investment banker at Goldman Sachs, I took a big leap in a new direction with Pond, a tech start up we founded to streamline how nonprofits connect with the best software, services & training to power their missions ā”
After raising over $1M in pre-seed funding, growing to a team of 10 and helping 1,000s of users, we ultimately made the tough decision of winding down the company at the end of 2022 ā¤ļø Founding a company is hard, shutting one down is hard and figuring out what to do next is hard! So Iām taking some time to heal and reflect š§š¼āāļø
Iām also working on a few projects in the meantime, including advising & coaching other founders & leaders interested in genuine thought leadership on LinkedIn š I always do my best to share learnings, aha moments and entertaining updates from my journey here on LinkedIn - feel free to follow along if youāre into start ups, social impact and good stories š
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
In this episode of How To: Thought Leadership, Rakesh and I talked about:
Why you'll find him at Burning ManWhy he went to Eastern Europe with NetHope early in the Ukraine crisisWhat responsibility looks like in tech for good in crisis.(And did he always want to be a thought leader? Is he glad to be in the spotlight, or....) Learn from Rakesh's journey so you can become a social good thought leaderIn this episode of How To: Thought Leadership, Julie meets with Rakesh Bharania, a LinkedIn Top Voice for social impact is Advisory Board Member, Humanitarian Cybersecurity Center at CyberPeace Institute, and former Director, Humanitarian Technology Impact at Salesforce.org.
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
As a leader, using your platform for the greater good can be intimidating. There's no playbook. Why open yourself up to the challenges that can come with visibility?
Nate Randle believes it's worth it.
In this episode of How To: Thought Leadership, Julie meets with thought leader and CEO of Gabb Wireless Nate Randle to discuss influencing for good, insights around building a platform to change lives around you, and how his platform contributes to the mission and work at Gabb Wireless as they seek to protect children from harmful online content.
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
The journey from leader to thought leader can be intimidating, even scary. But you don't have to figure out everything on your own.
In this very first episode of How To: Thought Leadership, Julie meets with Denise Brosseau, CEO of Thought Leadership Lab, and author of Ready to Be a Thought Leader? How to Increase Your Influence, Impact, and Success - The how-to guide to becoming a go-to expert.
Julie and Denise discuss becoming a thought leader, the 'why' of thought leadership, and using your platform for good.
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com -
Welcome to How to: Thought Leadership, hosted by Julie Morris!
Note from Julie -
Hey, leader. I know you have the weight of the world on your shoulders. And now your board wants to know why you aren't keynote speaking, or writing a book. And showing up on LinkedIn? It's too much - and you have no time to figure it out.
Here's the good news: Thought leadership is going to be the thing that unlocks success, purpose, joy, and fulfillment. How?
Find out as you listen to the journey of other CEOs, leaders, successful consultants, as they share their behind the scenes of thought leadership. They'll tell you why and how they do thought leadership.
See you in your favorite podcast app, and let's connect on LinkedIn - I'd love to follow your journey.
Your favorite reluctant thought leader,
Julie
About the podcast:
Tune into How To: Thought Leadership for valuable insights on how best to position yourself as a leader in your industry. Learn how to make your mark in an ever-changing, competitive landscape.
Julie Morris is the guide to thought leaders across the country - leaders of large corporations, social good leaders, and successful consultants, who are now the thought leaders in their unique area of influence.
We will demystify thought leadership, and explore what it takes to become a success.
You'll learn the importance of being at the forefront of the discussion, sharing insights and solutions, and how to leverage your lived experience, expertise, and passion to speak to a problem unlike anyone else in the world.
Expect deep discussions with experts from various backgrounds, as they share their story, tips to hone your skills as a thought leader, and much more.
Stop waiting for recognition - It's time to recognize yourself.
Learn how to build your audience at DIYInfluence.com
Follow Julie Michelle Morris on LinkedIn: linkedin.com/in/juliemichellemorris/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit juliemichellemorris.substack.com
