Afleveringen
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Vision is often one of those lofty ideals that thought leaders throw out from their ivory towers and expect others to deliver on.
But in reality, it’s actually something incredibly important to the successful growth of a business.
Getting everyone on the same bus and all agreeing on the route - takes skill, energy and well, belief.
But what is vision and why is it important?
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In November, we and I sat down in a podcast studio in London. As we struggled to operate the tech, Rich proposed recording an episode on the topic of AI - having started to integrate Jasper.ai into his workflows.
Joe was sceptical but happy to go along with the flow. 3 months later - Chat GPT was unleashed on the world.
And as much as Joe hates to admit it, Rich was right. Again.
In the past 75 days, AI has been front and centre of marketers’ imaginations, and with it a slew of use cases and talking points.
Some good. Some bad.
But knowing what we know today - how is AI impacting our jobs today, the way we work and where can we meaningfully see it impacting our futures and perhaps more importantly, where are the scary bits?
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Zijn er afleveringen die ontbreken?
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They say the best things come to those who wait.
Well, 6 months after our last episode on events - here's part two.
Having covered how to get the most out of an event from an attendee experience - we're now focusing on how to create great events from the organiser side of things with 5 tips for creating great events.
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In Rich's humble opinion… Thought leadership is for knobheads…
Specifically, LinkedIn thought leadership…
But at the same time, it has huge value, if you get it right.
But, what used to work no longer has the same impact.
What used to be individual voices, is now a sea of copy cat sameness.
So does thought leadership need a reset and do people need to be thinking of ways to break the mould?
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In this episode, Rich & Joe discuss recessions and marketing spend... it's more fun than it sounds... we promise.
The recession is here and everything in the business world seems a bit gloomy. As marketers, we're now looking into a near future where budgets will be cut.
But... Marketing data at the very least stipulates that those who spend through a recession usually come out winners.
So... What should it be? Spend big or accept cuts?
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Part one of a 2 part series about attending and hosting events... this one is from the archives... that we forgot to publish.
Part 2 will be with you in a couple of weeks.
Neither of us are natural extroverts. And yet, in-person events form a decent portion of how we spend our time and build our businesses.
We've spent the past couple of months at some of the biggest conferences in the world and running dozens of in-person meetup-style events across the country.
So what can you be doing to make the most out of attending in-person events? And how about organising them? In this episode, we share our top five tips for each.
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Every school report I had as a kid had a consistent criticism levelled at me…
Social butterfly… lacks focus.
In my defence, some of those teachers were knobheads, but as we’re amongst friends, there was probably an element of truth as well.
My nature is to magpie, to chase the shiny things, to look for the next thing.
For me, that’s how I view growth. It’s the thing I find exciting.
But… to actually grow… and to sustain that growth, sometimes you have to knuckle down and focus. You have to cut out the noise and do the thing.
In a different way, I’ve been struggling with focus recently. Trying to figure out what is the thing I would like to achieve: to focus on - has been a daily exercise in reflection.
Things are going well, but could they be going even better if I nailed down to one specific direction?
I don’t have the answers in this episode - so today, we can explore together.
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Grow, grow, grow and then grow some more. That’s how business works, right?
But in a world where the lines where business is there to serve the rest of our lives - is growth alone enough to keep us fulfilled as humans? Is it as simple as saying ‘we need to grow’, or are the waters murkier?
So is there even a question anymore? Is it still simply about growing full stop, or, do we need to add another question to finish off the thought… growth - to what end?
That’s what we’re speaking about today.
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It’s one of those things that every business with progressive ambitions has considered.
It’s something that seems to proliferate through tech, startups and consultancies.
Last week Joe shared a like inducing overview of his journey into a 4 day week on LinkedIn.
It wasn’t one of his seminal posts, but it does raise some interesting thoughts.
On an individual level, does the 4-day week work?
Does it work for business?
There’s a lot of debate both ways and honestly, we’re not really here to discuss the theory, just the impact of moving to a 4 day week on Joe and his business.
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This episode is a change of pace.And It’s not just Joe and I. It’s an interview with someone who has a real life marketing challenge. Someone that, in his own words, run a few rodeos.In this episode, we had the absolute pleasure of speaking with Andy Lord, the Founder of Credersi - a high growth, disruptive education and training platform.It’s a question that growth hungry entrepreneurs, startups, scale ups and those with growth in their sights…What’s the right way to grow? Creating an in house marketing team or working with an agency?
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Rich and I aren’t really the contemplative types. Most of our thoughts are shaped by what is to come rather than what has been.But our futures are inevitably shaped by the past. The moments of failure, and… well - triumph.Speaking about failures is easy. Speaking about moments you’re proud of though - it’s not very British, but there is a lot to be learned from those moments.So today, we’re speaking about moments we’re proud of from our careers, and most importantly, what we’ve learned from them. From Joe’s 8 years in marketing, and Rich's "97 years" (cause he's really old).
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Understanding your market, understanding your customers and understanding your people - that’s the foundation for growth.So how do you develop that understanding? How do you get to a point where you know what your customers want or what the market is doing?Listening.Listening to the people you’re engaging with. Listening to your customers. Listening to your team.Building an audience is an incredible way to grow your business - but not if it’s a one-way street. You have to listen.It’s something we’ve always tried to do with the Marketing Meetup - we listen and we learn.
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Recruitment is not easy.But for most of our businesses, the people are the lifeblood of what we’re growing.Get it right, and you’ll fly.Get it wrong, and you can be in a world of pain.So how should we be recruiting and where should Joe start with his first hire?Annnnd we’re back.
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What makes a marketer a marketer? is it experience or is it education?Last week saw Mark Ritson and Rand Fishkin - heatedly debate it across social media. Shit got heavy.This week, Rich and Joe chat it through. Is it education or is it experience?
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Annnnd.... we're back for Season 3!Joe's had his baby and we're reading to talk marketing again.Marketers love new toys. Shinny things that we can play with. New channels that we can connect with people. And… probably, ultimately selling people stuff.So how about clubhouse? The ios only, invite-only, voice-based social channel - so how do we feel about it.
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Our careers to date have been as marketers first. But today, both of us have found ourselves in positions of also being founders and leaders of our own companies. With this experience in mind, we wanted to explore what it means to build a marketing first organisation and the implications of this for how our business has grown. Maybe it’s because I’m a marketer, but for me, marketing has always felt like the main driver in growth. Don’t get me wrong, without sales and with our great products or customer service, growth is going to be limited, but marketing has always felt like the real driver.But growing a business - it’s not all about marketing.So how do we balance being a founder and a marketer? And should marketers really be founders? Have we chosen the wrong paths?
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I’ve always believed that, as long as the content is good, more content is better. People have a thirst for content, blogs, guides, vidoes and even podcasts hosted by two bald marketers.But, can you have too much content?This week Joe and I dig into the content we produce, the channels we distribute it on and we mull over whether you can have too much content.
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2020 rolled around and marketers had all their plans set in stone. Events were the solid play for most of us. There’s nothing better than getting people together in a room to build those relationships.Then the arse fell out of the world and every man, woman and dog moved online.And if everyone is doing it, what’s the point?So here’s to the rise and fall of the webinar.I really like events. I do quite a lot of them. But, we had to flip everything on its head last year moving from physical to virtual, and it proved one thing: nothing stands still forever. So, what is the best way of running events in 2021?
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It’s the start of a new year, and we’re marketers, so you know what that means! A predictions episode!We thought it would be cool to look forward to what is coming in 2021 because if 2020 has taught us anything, it’s that predicting the future is easy!For what was a pretty shit year, there’s an awful lot of marketers putting out 2020 round-up posts - but thankfully we’re yet to see any proclaiming this is the year of mobile.And, not being ones to want to focus on the past, for our first episode back in the new year, we’re looking at our plans and predictions for 2021 - kind of like a shit world cup octopus.
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